Alex's ability to distill complex ideas into simple, actionable advice is truly remarkable. The concept of acknowledging negatives upfront and then transitioning to positives resonates deeply. It's like he's offering a masterclass in communication and persuasion. Thanks for the game-changing insights!
@linemediareports2513 жыл бұрын
So basically don't make it sound too good to be true. Be straight up and give them the negative so when they hear the positives they believe it. I love this. Thank you, Alex. I love the laid-back vibe of your videos.
@MasterAcquisition3 жыл бұрын
Thanks for sharing positive vibes Bro.
@stevenkas78509 ай бұрын
From Papua New Guinea..love every bit of presentation.. keep it up for many to learn.
@dirtea3 жыл бұрын
Wow so much value in 7 minutes I feel like this guy should he taking my money 😂
@abethereal3 жыл бұрын
You can schedule a call with him to go over something’s. It’s a paid call but probably worth every minute
@mcneilbelle3 жыл бұрын
Facts
@imdxnnie97622 жыл бұрын
Bro shut up he’s our best shot at never having to buy courses bc he got enough important shit on his YT😂
@_CashFlowTy2 жыл бұрын
Me too I love listing to him & his wife speak I get so much knowledge in so much short time
@aloewinkharbyngar4346 Жыл бұрын
@@mcneilbelle😅
@tonycastro5099 Жыл бұрын
Selling is a skill that can be developed. A tip that helped me early on is to not confuse selling with closing.
@Vgk36 Жыл бұрын
Hey would you be against giving some tips?
@witnessthewrath8061 Жыл бұрын
Can you elaborate?
@ssbarchive_ Жыл бұрын
Hmmmmmmmm, what is the difference between selling and closing? I would like to know the difference
@dhairyasheth Жыл бұрын
@@Vgk36 Salute Sir Chris
@BigThapelo Жыл бұрын
@@ssbarchive_he sold us the idea that he knows the difference between selling and closing... BUT he didn't close us by convincing or explaining😭😅
@nathanyeo26213 жыл бұрын
💥 This reminds me of Chris Voss the FBI lead hostage negotiator. "Diffuse a negative by stating the negative" Love it. ❤❤
@Vgk36 Жыл бұрын
Chris Voss is AMAZING!!
@matthewraudebaugh9850 Жыл бұрын
I love this, I recently published a gym book and wrote "WARNING the info in this book will cause huge biceps" and my first book has already sold 20 copies in its first month!
@edheldude9 ай бұрын
But is it actually true and useful?
@ashtro8omb3768 ай бұрын
i love that, i hope the book is still doing great now
@dameanvil11 ай бұрын
01:18 🤔 Understanding the importance of trust in persuasion, especially in B2B scenarios. 03:37 🔄 Using the "but" as a damaging admission technique to increase honesty and trust in persuasion. 05:45 🎭 Leveraging negative statements before "but" to amplify the believability of positive statements after. 07:38 📈 Controlling prospect attention by directing focus after the word "but" in persuasive communication. 09:52 🚨 Incorporating extreme warnings or negatives to amplify the power and believability of the positive outcome or promise. 12:19 🔄 Applying the damaging admission technique to increase persuasiveness while remaining honest and authentic. 14:12 💡 Encouragement to try the technique in copywriting and sales presentations for improved persuasiveness. 16:49 🤝 Emphasizing that the technique is rooted in integrity by addressing potential negatives transparently.
@martynpage17948 ай бұрын
Cannot disagree. I’ve been in sales for 25 years BUT always worth listening to new ideas
@edgardososa469 Жыл бұрын
I can feel the happiness and passion as he's explaining this. So different from most people that made their living by teaching.
@Scottygetright Жыл бұрын
Hence the “rebuttal” book. I agreee it’s important to PUT the BUT in the RIGHT spot. You need to make sure you acknowledge the reasons someone might be apprehensive to buy, say you understand, and place the BUT and go into the positives. Even glamorize the reasons they’re apprehensive, say “in fact, some of my BEST clients are feeling what you’re feeling right now BUT they’ve gone over the hump and now their pupils dilate when they see my name on calling”
@seandougherty9568 Жыл бұрын
I really like this presentation technique because it feels more truthful and authentic. In a different way I've used something like this teaching my children how to apologize properly in a way that communicated sincerity. For example I used to hate when my son or daughter would say "I'm sorry for yelling at you but I was tired and in a bad mood." This makes it sound like "I'm sorry but it's not my fault." I told them to try something more like this - "I was tired and in a bad mood, but I apologize for yelling at you. It wasn't right." The second way shows, yeah I'm only human and weak sometimes and there was a lot going on, BUT still it was wrong of me to snap at you. The framing of things the second way made for a better apology, and made way for compassion for the person apologizing because they weren't having a great day. It shows a more magnanimous spirit. This sales technique is like that in that it's NOT JUST A TECHNIQUE, it is more sincere and helps gain trust.
@SaltySeaCaptain8 ай бұрын
Thats a great example
@Ibnalsafir15 ай бұрын
Thanks for sharing. Mind if I steal it? 😅
@shawnlbackus Жыл бұрын
The content and character growth of Alex is insane . I think that’s where the real gems are hidden .
@TheBusinessGuy3 жыл бұрын
Alex thanks for all the wonderful value that your videos provide.
@LoopsZ2 жыл бұрын
bruh when The Business Guy finds value in the content than you know it is valuable.
@ssbarchive_ Жыл бұрын
This is something I used in dating and find it to be a game-changer. Be straight up with your potential partner and been the only one to put her in her place. But, the magic usual comes after, she becomes attracted over time because she realizes you can be trusted because the compliments, that follows, over time, are seen as real. Thanks for this powerful advice
@kevinsozanski3 жыл бұрын
I just realized I do this naturally. Interesting insights! Thanks Alex
@jamesm.92852 жыл бұрын
Instantly recognised this as very close to Chris Voss' "Accusation Audit". 😃 Solid advice! Thanks Alex.
@skionen1781 Жыл бұрын
Excellent stuff. Let me add one more and that’s the word “YET” and you can use it to overcome any obstacles anyone says for example I can’t seem to master how to use the word “But Yet you have learned so many skills like riding a bike which means that you can master anything you put your mind to Can’t you…
@Admates3 жыл бұрын
It’s crazy every time I do something I watch alex and he just tells me what I’m doing is exactly right!!!!
@Whoiskvnrose Жыл бұрын
Real value , no fluff I love it .
@SuccessMindset21802 ай бұрын
1. 0:10 Selling helps with marketing and marketing helps selling; communication and speaking help with selling and marketing 2. 2:03 giving information about product can help; speaking tactics and ability to shift improve changing opinions and removing biases 3. 4:02 speaking techniques help; speech and technique can diminish problems and amplify solutions
@AuntieFairy5 ай бұрын
So healthy now, Alex! Yay! Hope u and sweetie can start your little family soon! Growing a family is also a 💵 currency!
@TosinoConnections Жыл бұрын
This is an incredible mindset. Generally, the word "but" is an indicator of bad news, but if you switch sides of the equation, it becomes a re-affirming statement. This perspective is going to be game-changing.
@EcomStarboy Жыл бұрын
Alex is the golden mind this generation needed…he’s the oil for entrepreneurs!
@edgarguzman88883 жыл бұрын
This is amazing value for free! Thanks for that!
@AlexHormozi3 жыл бұрын
Glad it was helpful!
@antoniodossantos5960 Жыл бұрын
Very nice strategy, I really resonate with it 🌎 Greetings from Colombia. The Venezuelan immigrant writer 🇻🇪 Thanks
@franciscodasilva93533 жыл бұрын
Alex, would it be possible to have a video of your Favorite Books? "10 Books That made me 100 million!" It would be amazing. Thanks.
@danbolton30803 жыл бұрын
Second this ☝🏼☝🏼☝🏼
@konfusao13 жыл бұрын
same here
@Tavo0003 жыл бұрын
Agree
@sevenlucky37623 жыл бұрын
Great idea
@raynieremaga2422 Жыл бұрын
Damon dude you killed with this video. I work in sales and 100% this would work if you know what are the positives attributes to tell your prospect based on their pain point. This was awesome
@marychatterly95413 жыл бұрын
I didn't think I'd find anything interesting on this, but it was an absolute gold mine. thank you
@oweneshelman1027 Жыл бұрын
this was literally the best sales video I've ever seen
@paulb1383 Жыл бұрын
Wow...this is genius 👏 I like it and believe this will be so useful for my team at work, and in many other scenarios! Can't wait to watch more if your videos!
@Lightflames85 Жыл бұрын
This is called disqualifiers where you disqualify yourself in a way but give the other person a rare chance to work with you (making you the preseved expert on the topic and making your time more valuable then the clients). By making it hard to get to work with you your qualifying the other person flipping the power dynamic on its head. Now its them that are chasing your business because your the most preceived valuable person in the room in their eyes.
@jetlaggedchef6806 Жыл бұрын
I work in high dollar tech sales, this is 100% accurate.
@dhenderson1810 Жыл бұрын
It only works if the positive is perceived to be much BETTER than the negative. If you say things that are really bad about something, and then put But, the good has to outweigh the bad for the other person. The sale only works if the person really sees the benefit you are trying to push. I realised in life that no-one owes you a damn thing, so they will buy because of what they get from it, not because of you. If someone doesn't want something, they won't want it no matter how nice you are.
@HeinRichKocHPretoria Жыл бұрын
If people like you, they are more likely to buy from you.
@tklyte Жыл бұрын
This is so simple and yet so profound. Thanks Alex
@timscaccia-fitnesstrainer137 Жыл бұрын
Every time I watch this man’s videos I am just blown away man. What a way of speaking
@RayfieldA Жыл бұрын
I can't stress to you how Glad I am that I watched this video today!! Thank you for this!!
@maeveszy10 ай бұрын
That relationship analogy was the most bro business dude sentence I’ve ever heard.
@ogbokawalter6362 Жыл бұрын
Best video I've watched on KZbin today. Thank you for this nugget.
@prabyt1860 Жыл бұрын
This man is god damn genius.
@angeloreyes7072 жыл бұрын
It also shows empathy that you’re empathizing with their “concern based” mentality 🥶
@theesamuelromxro3 жыл бұрын
Would love to work with him one day!! Gotta run this bag up first good luck to everyone
@robertomolina62723 ай бұрын
This guy's a prophet of profit!!
@bruceclark83339 ай бұрын
I’ve read his book 1mm leads and my son has attended his workshops. Great information in his book and I like what he saying here too!
@Theonlyprnce Жыл бұрын
wow, im genuienly very amazed by this analogy. never really thought about it like that. We all should be grateful for Alex. Thank you
@forgodani3 жыл бұрын
Your channel is amazing... just simply love your sales-related content! Thanks a lot for sharing this! :)
@moshefollman3777 Жыл бұрын
I like the no introduction and straight to the lesson
@attiakhaliq27915 ай бұрын
The best and much needed idea to scale up.
@leonellopez9472 Жыл бұрын
I subconsciously used this tactic when working with investors. They’ve been very helpful in my growth ever since. It def works.
@lucasorihuela73932 жыл бұрын
This man is a legend. Thank you Alex
@riversider681 Жыл бұрын
VERY interesting. way long ago when I took a course in psychology the teacher said that the most powerful word in the English language was BUT. He said if you ever hear someone say but, it is a clear signal that they don't know what they are sending and it means that everything they said BEFORE the word "but" is a lie. for instance you are called in to HR to discuss things and the HR person says "reports say you are a good worker and have accomplished many good things but we need to talk about your priorities withing the company. Erase everything before the but.....doesnt matter, doesnt count so understand where you are positioned with HR and be careful.
@annahthegeminitalks7736 Жыл бұрын
Hella inspired!!!! The Gemini Talks is not liable for the reduction in your household waste after using our handmade beeswax wraps for zero waste food storage 🎉
@devindavis6766 Жыл бұрын
This is a million dollars worth of game. Thank you 🙏
@MaruHieta3 жыл бұрын
Never thought of it that way, but now makes perfect sense
@codinginflow Жыл бұрын
Lol this is genius. And I love how concise you presented the info.
@ammar-akram Жыл бұрын
haha Amazing! my father was a lawyer he always addressed all the weaknesses of his suggestion himself leaving me with no excuse to say no! 🤣
@Kevin-kj5th2 жыл бұрын
Most under rated business channel!
@jackedjohnb8 ай бұрын
I was dialed in for 7mins 😮 great knowledge
@martinnhantran3 жыл бұрын
6:09 it's the negative consequence of the positive that amplifies the believability of the statement if we're warning people that the extreme adverse effects of the of the of the result that we're promising in an extreme fashion then it makes the the the underlying believability of whether or not they're going to achieve it seem assumed right and then it makes the entire set of of sentences or the preceding argument more persuasive
@MrMrbadboy4life Жыл бұрын
I don’t comment often but this is mind blowing. Thanks Alex
@borntobbad Жыл бұрын
I was told take any amount of money and figure out how to multiply it. Most people are just trying to increase it. Massive differences between the two mindsets.
@KingKemka3 жыл бұрын
How can I like this a million times?
@BigCigsOnly614 ай бұрын
Make a million accounts.
@DineshKumar-uc7kl3 ай бұрын
He's so repetitive, drags a lot to come to the point, but, he's given a legit method
@nathanochoa2222 ай бұрын
Good one lol
@loagengmaki329Ай бұрын
This is incredibly insightful.❤
@danielgutierrez2741 Жыл бұрын
Dude breaks this shit down for adults to interpret just like a toddler learning tbe alphabet !! See y’all at the top
@theseanmoher3 жыл бұрын
Alex thank you for bringing IT. Unusually, consistently useful. 🙏
@IOSAGifts4 ай бұрын
Alex Hormozi, cool content you deserve more subscribers
@PascalBachmann Жыл бұрын
Authenticity and transparency build trust. Highlighting both strengths and potential challenges can establish credibility.
@steverealtyandfinance8171 Жыл бұрын
I like the simplicity of this approach.
@abhinavsirohi Жыл бұрын
Selling is must
@billylyons7212 Жыл бұрын
I use to sell little stuffed bears for a company that over charged 20 times their worth and people actually bought them. I was their top salesmen because I told people they were donating money to a charity and they'd get a little stuffed bear as a reward instead of asking them to overpay for something. Now yes it's illegal but I did learn that you can sale anything as long as you word things just right. FYI don't use the charity scheme unless you can prove it lol
@razrtrixz8317 Жыл бұрын
I’m dead 😂 you was selling stuffies talking about it’s for charity 😂 aye somebody gotta start somewhere
@mikemd2697 Жыл бұрын
That tactic may get you to the "top" but your lack of character won't keep you there.
@billylyons7212 Жыл бұрын
@@mikemd2697 oh I had character just no morals or ethics at the time. I now devote myself to integrity no matter the situation. Let me tell you though a lot of people prefer being lied to than hearing the truth lol
@louisestaats234 Жыл бұрын
@@razrtrixz8317 I knew a guy that would say if you bought/donated, they would put your name in the drawing for a Mercedes. Very successful, he was, until he was fired.
@ccdman4909 Жыл бұрын
You’re a lying pos
@Luca-mf8tr Жыл бұрын
the value of this vid is incredible🔥 Thanks a lot
@vaish7bijith8 ай бұрын
I fucking loved the way you presented in this video.
@xchazz8629 күн бұрын
Structured solution selling is always the best proposition.
@ZL1Rocket Жыл бұрын
Typically, something negative comes after the “but.” Get the negative out of the way first, and save the best for after the but. Also, quite often it is the most recent things said that are remembered. Make the memories positive!
@corysimmons45511 ай бұрын
Very great training video close one of the best I ever seen damn
@ArjunSingh-ww8jf3 жыл бұрын
WoW! AMAZING ! Really Worth watching!!!
@MasterAcquisition3 жыл бұрын
Agreed, trust you are experience massive results Arjun!
@taylorbrown88992 жыл бұрын
Probably my favorite tactic I’ve learned from this channel
@EstnbullBeats Жыл бұрын
Wow such a valuable lesson. Of recent I've been learning to avoid using "but" in conversations but, I've learned to use it better
@MiloudElfarkh6 ай бұрын
Man, you're insane!! Thanks
@anatomybarfitnesscoaching3 жыл бұрын
Solid tactic man. It really does work. give it a try
@Soldbysorin Жыл бұрын
This info is solid and really well presented! Thanks 😊
@wobado Жыл бұрын
Genius Move.
@JWu-jt7fz Жыл бұрын
I'm frugal, don't like to spend money, but I feel like buying you coffee for your teaching
@christheideaguy3 жыл бұрын
Love this! Fantastic content and framework here.
@MasterAcquisition3 жыл бұрын
Dont stop creating, Keep pushing!
@thetrumpnewsnetwork7503 Жыл бұрын
I've sold everything from magazines to futures contracts and the secrets to selling are, know your product, know your target audience, Know your competition, and be honest. Yeah you could lose your ass but you could also make a fortune. It's really not that hard. Knowing your product, your competition, and your target audience takes time and effort. Telling the truth ... well let's hope that's the easy part for you.
@anthonymazzonesales Жыл бұрын
I like the way you explained!
@Worldlywishes2 жыл бұрын
You should read the book Never Split The Difference, it describes exactly what you said but it's got the complete structure written by the FBI's lead negotiator for 25 yeqrs.
@Bot9nd Жыл бұрын
Negative negative but postive it amplifis
@bingerfoarder Жыл бұрын
Can’t believe this only have 300k views that’s wild this is a banger video haha
@AscendedMasculine3 жыл бұрын
Well done Great topic
@snapper1144 Жыл бұрын
3:35 also gives you time sometimes to think about something positive
@OliAli-l5h Жыл бұрын
I’m going to use it tonight on my TikTok live. I sell a boring product so wish me luck 😂
@joealonso2692 Жыл бұрын
Great video, (but) I prefer to use "however". It just comes across "less street".
@PreciousKalu-ig1dv8 ай бұрын
The reverse is insane 🙌
@SharonPorts Жыл бұрын
I’m just glad you didn’t go through the stupid “sell me this pen” crap. So original.
@somas09 Жыл бұрын
This is really good stuff! What a great way to require integrity and magnify its impact.
@sebaso2968 Жыл бұрын
also dont give too many negatives or dont overcomplifie things. find that middle ground where its not too good but also not too bad