Sell Anything To Anyone With This Unusual Method

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@dirtea]

Wow so much value in 7 minutes I feel like this guy should he taking my money 😂

[@abethereal]

You can schedule a call with him to go over something’s. It’s a paid call but probably worth every minute

[@mcneilbelle]

Facts

[@1x0x]

@@abethereal yeah only 500k for an hour lmao

[@imdxnnie9762]

Bro shut up he’s our best shot at never having to buy courses bc he got enough important shit on his YT😂

[@_CashFlowTy]

Me too I love listing to him & his wife speak I get so much knowledge in so much short time

[@linemediareports251]

So basically don't make it sound too good to be true. Be straight up and give them the negative so when they hear the positives they believe it. I love this. Thank you, Alex. I love the laid-back vibe of your videos.

[@MasterAcquisition]

Thanks for sharing positive vibes Bro.

[@stevenkas7850]

From Papua New Guinea..love every bit of presentation.. keep it up for many to learn.

[@tonycastro5099]

Selling is a skill that can be developed. A tip that helped me early on is to not confuse selling with closing.

[@Vgk36]

Hey would you be against giving some tips?

[@witnessthewrath8061]

Can you elaborate?

[@smartstartupbiz]

Hmmmmmmmm, what is the difference between selling and closing? I would like to know the difference

[@dhairyasheth]

@@Vgk36 Salute Sir Chris

[@BigThapelo]

​@@smartstartupbizhe sold us the idea that he knows the difference between selling and closing... BUT he didn't close us by convincing or explaining😭😅

[@matthewraudebaugh9850]

I love this, I recently published a gym book and wrote "WARNING the info in this book will cause huge biceps" and my first book has already sold 20 copies in its first month!

[@edheldude]

But is it actually true and useful?

[@ashtro8omb376]

i love that, i hope the book is still doing great now

[@nathanyeo2621]

💥 This reminds me of Chris Voss the FBI lead hostage negotiator. "Diffuse a negative by stating the negative" Love it. ❤❤

[@Vgk36]

Chris Voss is AMAZING!!

[@martynpage1794]

Cannot disagree. I’ve been in sales for 25 years BUT always worth listening to new ideas

[@soscreativity]

Alex's ability to distill complex ideas into simple, actionable advice is truly remarkable. The concept of acknowledging negatives upfront and then transitioning to positives resonates deeply. It's like he's offering a masterclass in communication and persuasion. Thanks for the game-changing insights!

[@seandougherty9568]

I really like this presentation technique because it feels more truthful and authentic. In a different way I've used something like this teaching my children how to apologize properly in a way that communicated sincerity. For example I used to hate when my son or daughter would say "I'm sorry for yelling at you but I was tired and in a bad mood." This makes it sound like "I'm sorry but it's not my fault." I told them to try something more like this - "I was tired and in a bad mood, but I apologize for yelling at you. It wasn't right." The second way shows, yeah I'm only human and weak sometimes and there was a lot going on, BUT still it was wrong of me to snap at you. The framing of things the second way made for a better apology, and made way for compassion for the person apologizing because they weren't having a great day. It shows a more magnanimous spirit. This sales technique is like that in that it's NOT JUST A TECHNIQUE, it is more sincere and helps gain trust.

[@SaltySeaCaptain]

Thats a great example

[@edgardososa469]

I can feel the happiness and passion as he's explaining this. So different from most people that made their living by teaching.

[@Scottygetright]

Hence the “rebuttal” book. I agreee it’s important to PUT the BUT in the RIGHT spot. You need to make sure you acknowledge the reasons someone might be apprehensive to buy, say you understand, and place the BUT and go into the positives. Even glamorize the reasons they’re apprehensive, say “in fact, some of my BEST clients are feeling what you’re feeling right now BUT they’ve gone over the hump and now their pupils dilate when they see my name on calling”

[@franciscodasilva9353]

Alex, would it be possible to have a video of your Favorite Books? "10 Books That made me 100 million!" It would be amazing. Thanks.

[@danbolton3080]

Second this ☝🏼☝🏼☝🏼

[@konfusao1]

same here

[@Tavo000]

Agree

[@sevenlucky3762]

Great idea

[@paulb1383]

Wow...this is genius 👏 I like it and believe this will be so useful for my team at work, and in many other scenarios! Can't wait to watch more if your videos!

[@ogbokawalter6362]

Best video I've watched on KZbin today. Thank you for this nugget.

[@forgodani]

Your channel is amazing... just simply love your sales-related content! Thanks a lot for sharing this! :)

[@seanmoher2953]

Alex thank you for bringing IT. Unusually, consistently useful. 🙏

[@jamesm.9285]

Instantly recognised this as very close to Chris Voss' "Accusation Audit". 😃 Solid advice! Thanks Alex.

[@kevinsozanski]

I just realized I do this naturally. Interesting insights! Thanks Alex

[@shawnlbackus]

The content and character growth of Alex is insane . I think that’s where the real gems are hidden .

[@tklyte]

This is so simple and yet so profound. Thanks Alex

[@TheBusinessGuy]

Alex thanks for all the wonderful value that your videos provide.

[@LoopsZ]

bruh when The Business Guy finds value in the content than you know it is valuable.

[@raynieremaga2422]

Damon dude you killed with this video. I work in sales and 100% this would work if you know what are the positives attributes to tell your prospect based on their pain point. This was awesome

[@skionen1781]

Excellent stuff. Let me add one more and that’s the word “YET” and you can use it to overcome any obstacles anyone says for example I can’t seem to master how to use the word “But Yet you have learned so many skills like riding a bike which means that you can master anything you put your mind to Can’t you…

[@smartstartupbiz]

This is something I used in dating and find it to be a game-changer. Be straight up with your potential partner and been the only one to put her in her place. But, the magic usual comes after, she becomes attracted over time because she realizes you can be trusted because the compliments, that follows, over time, are seen as real. Thanks for this powerful advice

[@bruceclark8333]

I’ve read his book 1mm leads and my son has attended his workshops. Great information in his book and I like what he saying here too!

[@corysimmons455]

Very great training video close one of the best I ever seen

[@Soldbysorin]

This info is solid and really well presented! Thanks 😊

[@Theonlyprnce]

wow, im genuienly very amazed by this analogy. never really thought about it like that. We all should be grateful for Alex. Thank you

[@theesamuelromxro]

Would love to work with him one day!! Gotta run this bag up first good luck to everyone

[@RayfieldA]

I can't stress to you how Glad I am that I watched this video today!! Thank you for this!!

[@marychatterly9541]

I didn't think I'd find anything interesting on this, but it was an absolute gold mine. thank you

[@maeveszy]

That relationship analogy was the most bro business dude sentence I’ve ever heard.

[@easternbullbeats]

Wow such a valuable lesson. Of recent I've been learning to avoid using "but" in conversations but, I've learned to use it better

[@codinginflow]

Lol this is genius. And I love how concise you presented the info.

[@Kevin-kj5th]

Most under rated business channel!

[@Admates]

It’s crazy every time I do something I watch alex and he just tells me what I’m doing is exactly right!!!!

[@andreasdippel2072]

Just awesome. Thx Alex for straight on point

[@anthonymazzonesales]

I like the way you explained!

[@timscaccia-fitnesstrainer137]

Every time I watch this man’s videos I am just blown away man. What a way of speaking

[@jackedjohnb]

I was dialed in for 7mins 😮 great knowledge

[@dameanvil]

01:18 🤔 Understanding the importance of trust in persuasion, especially in B2B scenarios. 03:37 🔄 Using the "but" as a damaging admission technique to increase honesty and trust in persuasion. 05:45 🎭 Leveraging negative statements before "but" to amplify the believability of positive statements after. 07:38 📈 Controlling prospect attention by directing focus after the word "but" in persuasive communication. 09:52 🚨 Incorporating extreme warnings or negatives to amplify the power and believability of the positive outcome or promise. 12:19 🔄 Applying the damaging admission technique to increase persuasiveness while remaining honest and authentic. 14:12 💡 Encouragement to try the technique in copywriting and sales presentations for improved persuasiveness. 16:49 🤝 Emphasizing that the technique is rooted in integrity by addressing potential negatives transparently.

[@MaruHieta]

Never thought of it that way, but now makes perfect sense

[@CoachMitchellh]

Excellent! Thanks for your tips. I will try them out to close more sales

[@Whoiskvnrose]

Real value , no fluff I love it .

[@somas09]

This is really good stuff! What a great way to require integrity and magnify its impact.

[@vaish7bijith]

I fucking loved the way you presented in this video.

[@lucasorihuela7393]

This man is a legend. Thank you Alex

[@rodrigo13121962]

Awesome job. I will try it. Thank you Alex 🎉

[@martinnhantran]

6:09 it's the negative consequence of the positive that amplifies the believability of the statement if we're warning people that the extreme adverse effects of the of the of the result that we're promising in an extreme fashion then it makes the the the underlying believability of whether or not they're going to achieve it seem assumed right and then it makes the entire set of of sentences or the preceding argument more persuasive

[@TheModernMidas]

Thanks for such an AWESOME tactic!!!

[@MrMrbadboy4life]

I don’t comment often but this is mind blowing. Thanks Alex

[@PreciousKalu-ig1dv]

The reverse is insane 🙌

[@oweneshelman1027]

this was literally the best sales video I've ever seen

[@oceanveau]

this is great becuase most people think in a linear fashion so I can understand why it works thanks for sharing!

[@AJ-os5rs]

Excellent Alex thanks for sharing

[@EcomStarboy]

Alex is the golden mind this generation needed…he’s the oil for entrepreneurs!

[@antoniodossantos5960]

Very nice strategy, I really resonate with it 🌎 Greetings from Colombia. The Venezuelan immigrant writer 🇻🇪 Thanks

[@billylyons7212]

I use to sell little stuffed bears for a company that over charged 20 times their worth and people actually bought them. I was their top salesmen because I told people they were donating money to a charity and they'd get a little stuffed bear as a reward instead of asking them to overpay for something. Now yes it's illegal but I did learn that you can sale anything as long as you word things just right. FYI don't use the charity scheme unless you can prove it lol

[@razrtrixz8317]

I’m dead 😂 you was selling stuffies talking about it’s for charity 😂 aye somebody gotta start somewhere

[@mikemd2697]

That tactic may get you to the "top" but your lack of character won't keep you there.

[@billylyons7212]

@@mikemd2697 oh I had character just no morals or ethics at the time. I now devote myself to integrity no matter the situation. Let me tell you though a lot of people prefer being lied to than hearing the truth lol

[@louisestaats234]

@@razrtrixz8317 I knew a guy that would say if you bought/donated, they would put your name in the drawing for a Mercedes. Very successful, he was, until he was fired.

[@ccdman4909]

You’re a lying pos

[@pipbullz]

Interesting! Thanks for sharing, Mr. Alex.

[@Luca-mf8tr]

the value of this vid is incredible🔥 Thanks a lot

[@christheideaguy]

Love this! Fantastic content and framework here.

[@MasterAcquisition]

Dont stop creating, Keep pushing!

[@alwayslucky6269]

Great lesson!!! Thank you!

[@mrdweeb1]

Brilliant! Love this.

[@edgarguzman8888]

This is amazing value for free! Thanks for that!

[@AlexHormozi]

Glad it was helpful!

[@JoseJose-dd8rr]

Very good stories!🙏🏼👏🏽

[@prabyt1860]

This man is god damn genius.

[@TosinoConnections]

This is an incredible mindset. Generally, the word "but" is an indicator of bad news, but if you switch sides of the equation, it becomes a re-affirming statement. This perspective is going to be game-changing.

[@PNNNewsLahore]

Dude you teach me a really great thing just keep doing great things make awesome video love from Pakistan

[@saiprarthana8121]

This is just Wow! Thank you so much Alex.

[@jetlaggedchef6806]

I work in high dollar tech sales, this is 100% accurate.

[@AdrianAza888]

Great vid bro thanks

[@samarjeetsingh9856]

Nice. Really well explained.👏

[@PascalBachmann]

Authenticity and transparency build trust. Highlighting both strengths and potential challenges can establish credibility.

[@Jeremy_Walker]

This is similar to Chris Voss labeling. Good take and info.

[@What_If....]

you opened my eyes

[@AscendedMasculine]

Well done Great topic

[@thealiusjones]

Bro. So much value

[@_AB_Perform]

Really good info mate , loving the content 👍

[@MasterAcquisition]

Consistent value. Continue building your empire Adam!

[@steverealtyandfinance8171]

I like the simplicity of this approach.

[@devindavis6766]

This is a million dollars worth of game. Thank you 🙏

[@BuckwheatPlatypus]

10/10 video, would watch again

[@georgesanderson1773]

Thankyou this was great 👍🏻

[@theplygrd]

This is great! Thanks!

[@dhenderson1810]

It only works if the positive is perceived to be much BETTER than the negative. If you say things that are really bad about something, and then put But, the good has to outweigh the bad for the other person. The sale only works if the person really sees the benefit you are trying to push. I realised in life that no-one owes you a damn thing, so they will buy because of what they get from it, not because of you. If someone doesn't want something, they won't want it no matter how nice you are.

[@HeinRichKocHPretoria]

If people like you, they are more likely to buy from you.

[@anatomybarfitnesscoaching]

Solid tactic man. It really does work. give it a try

[@ido3480]

Great stuff

[@spkincaid]

Great advice!!!

[@KingKemka]

How can I like this a million times?

[@annahthegeminitalks7736]

Hella inspired!!!! The Gemini Talks is not liable for the reduction in your household waste after using our handmade beeswax wraps for zero waste food storage 🎉

[@TopMarketingConsultant]

Nice Mr Homozi… value x 10000000

[@bettaman11]

Love it 💪🏾💪🏾💪🏾💯💯💯 absolutely using

[@LesyaHolzapfel]

I’m totally trying this for my next launch 🙂

[@wobado]

Genius Move.

[@borntobbad]

I was told take any amount of money and figure out how to multiply it. Most people are just trying to increase it. Massive differences between the two mindsets.

[@ammar-akram]

haha Amazing! my father was a lawyer he always addressed all the weaknesses of his suggestion himself leaving me with no excuse to say no! 🤣

[@huntersmith8477]

Great video! Very interesting

[@ulrichbeyer6969]

Wow. Very helpful!

[@BrunoPadilhaBlog]

Man you really know about this but stuff. Thanks for sharing

[@bingerfoarder]

Can’t believe this only have 300k views that’s wild this is a banger video haha

[@amazingstrength9794]

Thanks for the advice bro. Good knowledge!!

[@JamsheedJunaidy]

Knowledge gaining video!