Seth Godin - How to Get Your Ideas to Spread | BBEHIND THE BRAND

Seth Godin, the world-renowned marketing and leadership author inspires us on how to get our ideas spread when mass marketing and traditional advertising have moved to the past.
• Mass marketing and traditional advertising don’t work anymore.
• Everyone is a click away, which means that both opportunities, but also competition, are increasing.
• “People like us (do things like this)” - the job of the marketer is to find the people like us and determine what do things like this really mean.
• The winners will be those who can find the right niche and lead them.
Seth Godin explains why the riskiest thing you can do is play it safe. This is inspiring advice for entrepreneurs and others who are following their dreams and trying to do work that matters.
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[@BehindtheBrand]

Hi everyone, really appreciate you watching! This channel is for you so I hope you'll consider subscribing to be the first to know when I release new videos. Thank you!

[@AMetalheadsJourney]

He's wrong about the singer and musician. You don't just go and release your music because 99.99% of the time people won't care, not because it is not good but because people look for BRAND.. That is, the music doesn't matter so much but it's who it is coming from (BRAND) is all that matters. For people to pay attention, you need to be somebody or be on a major label, till then no one will care. No one will care till you are somebody first, at least in the entertainment business. Entertainment is not like tech.

[@graywilliams_77.]

This video is such a blessing to all. I achieved success after I practiced the steps below.

[@EvilEvil66]

I can't get enough of Seth Godin

[@BehindtheBrand]

Good questions-- My interpretation is: 1. Great ideas (should) spread naturally by word of mouth (aka via social media) and build the demand. 2. Don't bite off more than you can chew. Take calculated risks that allow you fail and still stay in game. 3. Do stuff that can be done. Entrepreneurs can get stuck if they dream big but never create, execute and ship the idea.

[@DamianBlaze]

Everything he says makes perfect says. I have to listen to Seth every morning. It makes sense now and makes me want to push myself the right way but you know how it is. You get it today but forget tomorrow so I'm making it a habit to listen to Seth Godin everyday so he stays in my head.

[@nopaindottv1796]

7:22

[@maletu]

Well, Seth Godin stopped looking for new readers 8 years ago, but HE HAS FAILED AGAIN because I can personally attest that he is still finding them. (As in: me.)

[@peachpearl26]

Watching this video on a day of “new normal” but Seth’s message 8 years ago is still relevant to me.

[@DesigningParadise]

I wouldn't be anywhere without the love and support of my tribe. Do not ever be afraid to share your art. Great interview, perfect flow of conversation.

[@ranleyevarts]

Hi from Sri Lanka. I watched your video with Seth where you open up about your past, your birth mother not wanting to meet you and then reuniting with your birth dad and finding out that you are Jewish. Very touching emotional.. you should do a video about your life story

[@moniquevamado]

I'm not even 10 minutes in, but Seth is so right on! The differentiation between an artist and someone who reproduces someone else's art is excellent.

[@gabrielantunesmusic6785]

Thank you for that video! I never go to a Seth Godin's material and return with empty hands. He's the best teacher!

[@businessgrowthnetwork6737]

Love it - real artists are too busy to be angry

[@d74g4n]

I love how the interviewer struggles to keep a straight face and really just want to let out a big smile. I feel the same way reading great books, can only imagine how its like when you're with those people who wrote those books

[@TheMagicCrafter]

This interview was very jam-packed with good information. Thank you Seth and Bryan for doing this for all of us!

[@tubeyou89119]

This is so true about picking and being picked. I think people don't want to "pick" themselves because they want to have someone else to blame when "getting picked" or "picking" doesn't happen. Seth's wisdom is mind-opening and changing. Thanks for another great interview with him.

[@TarotReaderASMR]

let's be honest, his skin is amazing

[@carlosf3421]

Seth Godin is an awesome Marketer turned motivational speaker. Love it.

[@crazyclassical]

One of the best interviews I have seen in the recent past. Both the host Bryan and the guest Seth were seamless and exchanged some very meaningful, authentic and engaging conversation. Thank you,