Seth Godin | How to make sure you NEVER get fired

Seth Godin explains how to make sure you never get fired in this exclusive keynote from his bestselling book, Linchpin. Seth is the bestselling author of 18 books and is arguably the godfather of modern permission marketing.
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[@BehindtheBrand]

Thank you for watching! 🙏 Don’t forget to hit the LIKE button to trigger the algorithm. 🔥 Here’s my suggestion of what to watch next: Overnight success kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@jeffmorabito10]

Amazing

[@ThePraveeni10]

⁰

[@lizcuero9065]

Don’t tell me what to do next.😅😂

[@raviputcha]

"Anxiety is experiencing failure in advance..." LOL! Amazing talk!!

[@BehindtheBrand]

Thanks Ravi

[@RahulWandile5]

"Is your job an obligation or art for you?" This statement really made that impact.

[@BehindtheBrand]

thanks Rahul

[@insidmal]

Thank you so much for sharing this.. I've watched it 100 times and will watch 100 more.. always need that reminder that my work is worth it.

[@olivervugusu]

you read/watch seth and he pumps this energy into you,you feel you can get better

[@booksintamil]

I will read this book next week, Linchpin ! Good work, nice video. Thanks for uploading

[@MrJPelz]

AMAZING...love this guy!

[@behaveyourself4290]

Love his way of describing the connection and relations between things and people. It's not that he turns on a switch inside the brain of us, it's that we already knew the switch was there, but Seth shined on a light on it so we can flip it ourselves. That's true leadership...

[@TestChannel-nc1qy]

just a test

[@pokersinhhhh]

Thanks Seth you are the rock sir!!

[@MilciadesAndrion]

He is amazing. Lot of teachings just in one video. I love his books.

[@BehindtheBrand]

Thanks for watching Milciades

[@user-ki5lz8ln5u]

That's true leadership...

[@mana2k1]

This talk is so good. Was expecting this

[@anpe6524]

AWESOME. I always ENJOY Seth!!

[@Blueskies7775]

This is an eye-opening talk, I wish they made his talks mandatory at high schools, colleges and universities. Just wow. Not all artists "draw" or "paint" or "make something".

[@BehindtheBrand]

;)

[@FarmerBenny]

Awesome! Yah Seth! You're the man yo!

[@user-ib5iv7st5v]

its really Awesome

[@jasonmccullar2770]

Brilliant!

[@checkthemovie]

great speach and presentation !! Genuis Guy

[@artist1758]

Loved his best book, and can't wait to read the rest!

[@vitalysamonov3399]

this is great!

[@mainevent019]

Amazing

[@mercytoday]

Mind Blown!

[@bevdugar6195]

Fantastic!

[@jeffrey7592]

Very inspirational, keeps our heads in the right game.

[@BehindtheBrand]

thanks Jeff

[@ieltswithmadu]

One thing Seth teaches is that his message is not everyone. Applying that to my business has helped me greatly.

[@WooDogRecordings]

excellent .... thanks :-)

[@MS-de4ux]

I listen to this over and over and over again

[@BehindtheBrand]

me too!

[@dazellesteele3160]

Life changing. Thank you.

[@BehindtheBrand]

Thanks so much for saying that Dazelle, hope you find more vids here you like!

[@ueyeehwmvp1634]

The best thing on utube

[@chiefslimo3805]

I think this guy surely has revolutionized the idea of the idea! WOW

[@survivingawakening700]

So inspirational!! I am incredibly grateful that there are people like Seth in the world ❤️ I believe he is right.. the internet and social media can be the biggest gift if we use it to share our truth..Allow ourselves to be honest and vulnerable .. we can then have dialogue, cooperate and bring humanity together

[@BehindtheBrand]

Melanie Altinaki thanks for watching!

[@karthik9354]

Thanks Bryan!

[@darlingprincess6705]

This talk is great, Seth. Thank you, Behind the Brand. I provided home education for my five children and some of their friends. All five have owned at least one business. We did play Candyland, but we also built fires, created our own games, built condos for rabbits, trained rescue donkeys, attempted to dig out a canoe from a whole tree, and so many other wild things.

[@BehindtheBrand]

thanks for watching!

[@tiffaniepiker3342]

This was incredible information that I CAN USE!! I absolutely loved learning from Seth's Mastermind Keynote!!! If you can reach ONE, you can teach ONE!! You've reached me!! 💛💛💛 Good Vibes✌

[@BehindtheBrand]

That mean a lot Tiffanie! Hope you find more vids on this channel you like

[@melovinci]

"Seth, I Love You Brother!",

[@agncy73]

Been learning so much from Seth. Great stuff!

[@BehindtheBrand]

what's your biggest lesson so far?

[@agncy73]

@@BehindtheBrand That there’s a lot more to marketing than meets the eye! 🤙🤙

[@brucelafleur6446]

Maybe the best thing i ever watched on KZbin.

[@teedoubleyou]

You might just be right..

[@emekabronson8697]

He’s amazing - transformative thinker

[@abseil33]

He’s awesome! Thank you.

[@BehindtheBrand]

Thanks Tet, did you check out the full Seth Godin Playlist on my channel?

[@tobycolombe5493]

awesome

[@jasonstallworth]

One way to never get fired is to work for yourself! Granted, the pressure is even greater because everything falls on YOU, which many do not realize. But I never ever want to feel that I’m always under someone else’s thumb again.

[@areti3764]

Love him thank you!

[@BehindtheBrand]

thanks

[@RaminNazer]

36:50 That would be so cool to be on a plane that's delayed and see Seth get up and offer to drive you in his rental car.

[@ni27684]

@50:58 The ULTIMATE part to take notes from

[@Blueskies7775]

❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️ Sooooo many golden nuggets in this talk, if you are not to watch the entire thing, I beg you to re-consider and watch this entire talk, have your kids sit down with you and watch it. "The industrial era is OVER." - Seth Godin

[@BehindtheBrand]

Thanks for watching! I've got a Playlist here too with all of my episodes with Seth...

[@007artimus]

If he is half as good of a writer that he is as a speaker then I need to start reading his books. Wow.

[@BehindtheBrand]

Recommend starting with the book "Purple Cow"

[@penukortela9216]

one of the best guys in the world right now,top 10

[@BehindtheBrand]

agreed, thanks Penu

[@jerroldhewson3600]

this guy is on a whole different level

[@BehindtheBrand]

agree

[@tmatheson]

I had a similar experience at O’hare. I rented a car when we were grounded in a storm. I asked to leave the plane and they made a huge scene about it. Be careful doing this though because what I didn’t know was they cancelled my return flight too. ✈️ 🚫

[@stephens1950]

Brilliant

[@BehindtheBrand]

thanks

[@Dougsterbob]

They laugh when he said that schools were invented for this consumer market... even though he's right. 👀

[@BehindtheBrand]

yep

[@Kaiser68]

Who the hell downvoted this. Seth is amazing, everything he says is mindblowing

[@BehindtheBrand]

agree, thanks for watching!

[@audiodog22]

it was their Lizard Brain! lol

[@barrybarrett4159]

People in the school system that are trying to uphold the status quo. See Seth's podcast on the one star review.

[@ConsciousConnectionAcademy]

Lizard brains🤣😂🤣

[@melovinci]

Yeah, I just got on the comment to say, "Seth, I Love You Brother!"

[@monogramadikt5971]

most of the best artists i know are struggling and usually end up quitting.. theres always a bunch of marketing parasites hovering around them though looking for ways to extract value out of them

[@bz3105]

This small business owner just found a new teacher and his name is Seth Godin!

[@upya3813]

BTW/FYI: Those stats on Don Bradman are actually still true TO THIS DAY. Not just for his era. Yep.

[@MicahBuzanANIMATION]

The point of education should be to teach kids how to think, not just what to think. If you're telling kids what to think without encouraging debate, curiosity, or creativity, then you have indoctrination and social engineering - not education. If kids only learn how to memorize the "what," but not ask "why", then we have a highly impressionable culture of people who can be persuaded that 2+2=5. As Godin points out, much of the schooling process is designed to create complacent workers, not independent thinkers or artists. The good thing is, if you can read and have access to the internet, the only thing stopping you from taking education in your own hands is effort. Effort is the great equalizer.

[@BehindtheBrand]

good points

[@nish2284]

Excellent video, I can't believe people are laughing continuously without taking something out of this

[@BehindtheBrand]

Thank you for watching Nishan! 🙏 Here's the next video I recommend... "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@nish2284]

@@BehindtheBrand Thank You, going to watch it now 🙂

[@whoisrussell]

🔥🔥🔥

[@lizcuero9065]

That rubber chicken looks like what our teacher used in cashier college for Home Depot.😂

[@Maxz4115]

Am looking for that linchpin idea in the medical field. I read "so good they cant ignore you" a year ago which is basically the same ideas as linchpin ... do u know any linchpins in the medical feild?

[@ADAMBLVCK]

Being so good they can't ignore you, as per Seth Godin's example in the video, will make you feel like you're not good enough, which results in not shipping. Linchpin is about dancing with the fear of failure, doing something new and useful while ignoring the nuclear alarms set off by the lizard brain, to ship on time and on budget.

[@jean-micheldeslippe1048]

Joe Dispenza, Dave Asprey go check them out and i hope they will inspire you broski!

[@Maxz4115]

@@jean-micheldeslippe1048 thanks for the response, a year later and I have some how found, read and listened to Joe dispenza and dave asprey . I read game changers earlier this year and it helped me out tremendously. Funny how they Universe works

[@jean-micheldeslippe1048]

@@Maxz4115 hahaha yeah man these guys are incredible humans with huge impacts. Glad you found them before i recommend them to you broski.

[@animewatch4213]

Every college orientation needs this.

[@BehindtheBrand]

agree

[@user-zo2bg2in5g]

When and where this speech was presented?

[@the_latin_vibe]

21th century, Planet Earth

[@johnferraz6417]

I travelled to work every day on a bus. One day l was folding the ticket and the fibers in the paper gave way to what looked like a bird. When l went back home that night...l tried folding a sheet of 8.5 x 10 in a similar way. To my surprise it matched the ticket. From that day forward the tail...the beak...the wings...were refined to the point the the person next to me always seem curious about what l was doing. It became clear that it was a bird...it took 2 years until everything seemed perfect.... persons accepted the gift of the Bird as a normal part of the bus journey. I continue to make these origami birds and give them as 'Gifts' anywhere...everywhere... and to anyone that showed an interest in the making; in the process...many stories and laughter was shared. I learnt something very valuable in this 'Giving Experience'...it remains with me to this day...7years after that first bird was accidentally made: lf a sheet of paper can become a bird...what can We become? Better

[@johnferraz6417]

Better than we were...yesterday!

[@johnferraz6417]

Thanks for sharing the importance of that human connection...with us.

[@ithinklikeawesome]

Seth godin: "To anyone who is using a camera can you turn it off? I have a problem with lights." Cameraman: "I missed the part where that's my problem."

[@MohamedMusthfaRemzy]

Seth is a Super Hero

[@BehindtheBrand]

agreed

[@a-s7179]

i have a question : how important to have a mentor for people who just start learning business & marketing ? is it better to learn and experience everything by myself slowly , ?

[@BehindtheBrand]

Highly recommend shadowing one or multiple people where they work so you can actually see and experience what it's like to be in that career...

[@a-s7179]

@@BehindtheBrand Thanks !

[@Notyourslave69]

Not everyone can be a creator/inventor. There are those that can repair and fix what creators create. What he advocates is too many chiefs and not enough Indians. Everyone has a place and a purpose in life. It’s our challenge to find that for ourselves. People who fix things are craftsmen just like any artist.

[@LindaKleist]

Mark Sullivan Hey Mark, I think the idea is more to be a chief of your own space and your own work. Don’t just be a mindless part of the machine. He mentions Dolores at 7-11. She’s not a chief, but she is an artist, making a difference, and becoming very valuable because she offers such value.

[@compoman]

Well ofcourse not everyone can be a creator/inventor, you can talk all you like about eating healthy and mcdonalds will still be in business.. does that mean there's no point in talking about eating healthy since not everyone can do so? well I'm not concerned about everybody.. If an extra 1000 people were inspired to became creators / inventors instead of 10 or 20, wouldn't that make the world a better place? and btw, anyone can be an artist at anything, and this doesn't require being smart or wealthy or gifted, it only requires that you learn to enjoy what you do and have some guts for trial and error and learning not to be afraid to fail while trying to add more value than just following the manual. This is something everyone can do and if everyone did, you will have indian workers with german qualities.

[@Notyourslave69]

@@compoman Well said. Thank you! It's an individual journey for people to find what makes them happy and prosperous. :)

[@StockTradingExperts]

So many great ideas and lessons for us to learn Seth. Unfortunately because creating true "art" is so difficult for most people, it's easy to see why the sirens' song of Socialism is so strong to millions of people. Taking personal responsibility, thinking for ourselves, coming up with your own ideas, doing work that matters, is hard work. Much easier to become a victim and expect "the Government" to solve all of your problems, pay for your lifestyle, give you a home and support you in every way possible. Socialism is the exact opposite to self reliance, and ultimately leads to misery and death, but politicians and leaders disguise it's true nature by using words like "fairness" and "equality" to take control of people's lives. Then before they know it, the Government owns them. Some people see the trap for what it is and never get caught, while many others wake up to the ruse and extricate themselves from their victimhood. Unfortunately many just suffer in silence and blame "the system" or "capitalism" or some other demon for their fate, never realising the utopia they were promised was just a myth created by parasites to steal their lives away from them

[@BehindtheBrand]

agreed

[@AndrewRalon]

Who did he hug and compliment at the beginning? I need to know more!

[@jonahk549]

+Andrew Ralon a rockstar

[@BehindtheBrand]

+Andrew Ralon Had to be there...

[@AndrewRalon]

Seth Godin Who did you compliment at the beginning of the video? I'm incredibly curious!

[@avimehenwal]

Ahh! this makes me curious too

[@johnnyyoung8294]

Where in OC was this?! What city?

[@surajchauhans1]

Blown

[@ropersix]

In the 4th century B.C., the Chinese made crossbows with interchangeable parts, making them the likely inventors of the idea long ago. But maybe it all got lost for awhile, and brought back to suit the needs of Western industrialism. And who know, maybe "interchangeable" will be discarded now, only to be rediscovered later once again.

[@mamabear8641]

I was given blocks of wood and pocket knives and I do the same for my children!! (They hate me for it for about 20 minute's at most).

[@BehindtheBrand]

Nice!

[@g.waits4gainz205]

cheeeeeeeeeeeeeeeeeeeers~ finaly seeign this again a month before i start a new job hahahaha~ its salary but mannnnnnnnnn i still really want ot distill the core of this and keep it in mind at all times cause id love to finaly have a career i can keep pushing ot improve

[@universerebel3638]

💪

[@stevedavenport1202]

I don't find pilots who leave the cockpit very soothing...kind makes me anxious

[@tobalv]

somebody can add subtitles? . I only speak Spanish , but I understand almost everything ... almost everything, please I need the sub for translate this event to Spanish.

[@joseornelas2057]

te recomiendo leer el libro linchpin que el mismo escribio. dice lo mismo en el libro que lo que dice en el video

[@jameshnguyen4601]

I couldn't hear clearly did Seth say , 5 was inspiring sales? sell?

[@leOomAn]

James James it was “inspiring staff”

[@holdupwaitaminute.]

23:18 26:30

[@parasolplanet]

When you notice your lizard brain is going off, that's a sign you're on the right track! 🍄

[@wavynavy5624]

The leopard does not change his spots.

[@davidyoung9248]

Seth Godin is the god of ruckus

[@desh92000]

Great talk! Lousy camera person though :-(

[@BehindtheBrand]

Agree the video doesn't look good. But what you should know is that Seth said no to filming at first. Taking a risk, we set this camera up in a dark location so he couldn't see it and recorded it anyway with the hope that he would change is mind. After 5 years of keeping the footage secret, Seth finally gave me permission to publish it.

[@Bingleheimer]

crunchy audio

[@BehindtheBrand]

Bingleheimer that’s your take away? 😂

[@Bingleheimer]

Of course not haha. Just my final thought while multitasking ... great talk and points for why it's important to go against social norms.

[@BehindtheBrand]

sometimes you do your best (production) with what you've got at that moment. The lighting is too dark, the sound is sub-par but the content is on point. 👊

[@charlesclem]

I like Seth Godin, I really do... I just wish he wouldn't use many of the same stories/gags/photos in his keynote speeches year after year. Surely somebody who's such an innovator could come up with something entirely new every time.

[@GabrielAlejandroZorrilla]

So, his gazillion books are all basically the same?

[@charlesclem]

​@@GabrielAlejandroZorrilla I didn't mention his books, did I?

[@ieltswithmadu]

It is probably because his message hasn't changed much. He is trying to teach the world the same thing everything, not something new every time. That makes him very authentic to me. Consistency.

[@higgsmerino3925]

Small quibble - The Picasso story is fake. A few G.I.'s after the liberation of Paris went to P.'s studio and stated they thought P.'s work was a weird and strange presentation. THEN, P. asked to see the GI girlfriend photo, etc. PS : Warhol did paint, his entire life.

[@erickflorian8301]

Use your intelligent to create the value not to argue or to attack someone. Get out of the box

[@ben_lyngdoh]

Seth Godin tries standup comedy and it's functional. 😂

[@BehindtheBrand]

Ha!

[@RoyMontero]

0:00 - EXCLUSIVE keynote - Linchpin - Seth Godin INNERview with Bryan Elliott kzbin.info/www/bejne/hnuZlo1_jr-mr8k 04/16/18 #Netfriending SHOW TOPIC:

[@EverlastingPL]

Is this so fucking hard to keep the camera focused on one place and show both him and presentation?

[@Gid-J]

I agree Mat, the camera should have been on both Seth and the slides. Replace the camera man with a tripod.

[@coachsteved1]

Totally agree, saw the same thing and was curious if others have the thought. Tripod, zoom out, adjust white balance, done.

[@brightpage1020]

We essentially moved from farming agriculture to farming information.

[@BehindtheBrand]

Ha!

[@maxfrischdev]

There is placing some ads to make money with content you provide for free, and there is placing too many god damn ads in one video.

[@BehindtheBrand]

thanks for the heads up... fixed

[@maxfrischdev]

@@BehindtheBrand thanks for the answer and sorry for my rant. ☺🙏🏻 It was maybe more harsh than it was intended to be. It's just too much to have an ad every 5 minutes totally breaking the flow, compared to lets say 1 at the start, 1 at the end(which might or might not be reached) and maybe one in the middle. But what I actually forgot: Thanks for uploading the video ☺👋🏻🙏🏻

[@ericnewcomer3031]

Who is the lad that's reinventing medicine? I tried Googling "Jake Peterson," but came up short

[@dianaswing]

Jay Parkinson, bro.

[@ericnewcomer3031]

@@dianaswing thank you!

[@Messirule]

The people laughing on the crowd are those who find it hard to accept the information given to them

[@BehindtheBrand]

maybe...but also maybe not. Seth was funny that night...

[@boogieboss]

Ore they finding it funny, just that simple haha

[@tustudyis4life51]

Maybe they started that what and that's the emotional response but they believe him

[@natejackson4633]

Seth is very intelligent and has some clever insights but this video will not keep you from getting fired because the information is just esoteric and theorized.

[@BehindtheBrand]

Hmm...not sure i agree. What about the topic of working towards making yourself indispensable is esoteric?

[@yellowdough2001]

Book, “art of possibilities “ Ben Z, do work that matters, linchpin, next generation…

[@brightpage1020]

Take improv classes to drop your inner editor and meet your genius ;) I dare you! 😆

[@BehindtheBrand]

brightpage1020 noted

[@x-mess]

36:50 - the guy w/ the candy wants to kidnap you and murder you... lololol we've been indoctrinated that nothing is for free... that the person offering something wants something in return. if it's reeeeeeeeally good = reeeeeeeeally high danger/risky

[@BehindtheBrand]

sad but probably true

[@akikalliatakis9892]

Adverts every few minutes are really irritating - did you actually LISTEN to Seth Godin's talk on mass marketing? It's a real pity because the video itself is fantastic.

[@AntonioDeSante]

Fire the camera man...

[@BehindtheBrand]

Antonio De Sante Ha! I would normally agree but in this case you need to hear the quick backstory...The fact is that Seth didn’t want this filmed. The reason is because his talks are exclusive, expensive to attend and he doesn’t normally let them be viewed by the general public. But this was a private event that I hosted myself and he reluctantly let us spring in a couple of cameras but didn’t let us get fancy or formal about it. He also was not easy to work with regarding the lights or being filmed on stage so we just had to do the best we could do with what we were given. The result is you get to watch the presentation for free that cost the attendees a lot of money to be there in person. I hope that helps. Also please consider hitting the like button and subscribing to support this channel because we are fiercely independent, self-funded and rely on our community to keep us going.

[@localprose523]

Unfortunately I am not able to give a double like.

[@BehindtheBrand]

Thank you for watching Raul! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@brightpage1020]

Delivery systems. From record players to A track to tape deck to CD players to MP3's the songs never change. You can play one song on 5 systems, each one more expensive than the last exponentially, for a smaller amd smaller increase in sound quality, selling points focus on more durability, storing more, ability to play the song across multiple devices - than sound quality. Tackle the ultimate delivery system: human infant. It's the only one that hasn't yet been improved yet and the race is on. Docs and scientists have been working on this for generations. You want a billion dollar opportunity? There it is: delivery systems. Cars deliver people from point A to point B and the systems have improved enough to focus on comfort, look, style, electrical or computing points... Delivery systems for information farming are the biggest winners right now. Delivery systems of biometrics will be the winners of tomorrow. I'm not talking Space Age. I'm talking Mars.or Venus age, because we will get there soon. NASA & similar companies finally have the wealth it will take to break the barrier to deliver us there as comfortably as safely as possible. Newer, more secure way to deliver exchanges of biometric info will kill it.

[@BehindtheBrand]

brightpage1020 noted

[@brightpage1020]

@@BehindtheBrand not even joking. Lol. My dad's an OBGYN ;) and an inventor. He owns over 30 pattents. He loves cars and considers himself a mechanic - as surgeons are mechanics for the human body instead of the auto body but he swears it's conceptually the same, if not practically...

[@BehindtheBrand]

@@brightpage1020 that's awesome