Shopping on SHEIN is a NIGHTMARE

How did SHEIN manage to dominate the online clothing market? When did t-shirts start costing $3? But most importantly, what’s faster than fast fashion?
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Holly Conklin
Editor: Reid Valaitis
Animator: Zachary Kastrukoff
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
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[@ToomanyFrancis]

What makes it so much worse is the fact that sustainable clothing is becoming unbelievably expensive.

[@kawaiikittylee]

Agreed! I’ve seen a lot of cases where Shein is cheaper than Value Village (for comparable items) and that makes it harder to convivence people to shop gently used vs new 😞

[@hawktalon7890]

Even the thrift/charity shops near me are raising their prices on anything with a brand name somebody would remotely recognize. I mostly just shop for clothes there or on eBay, or browse through the deadstock that my local "overstock items" stores get [even then most of that deadstock is made out of plastic fiber].

[@radkovicbe]

Buy less often, keep for longer. A $10 shirt that you replace every year or a $100 shirt you keep for ten years are equal value monetarily, but the $100 shirt is better for the environment in so many ways.

[@bluefox5331]

I mean, if you mean new clothing and not second hand stores, a truly sustainable and ethical production will cost more than the cheapest garments made from poor fabrics that will tear in a year and made by exploited workers That's why before fast fashion people had less clothes that they wore for longer, and that is the goal worth striving for- even if you can only afford cheaper clothing, using it to it's full potential is still beneficial

[@zgSH4DOW]

For a movement based on thinking about the future, being green sure is shortsighted

[@hydroaegis6658]

I've seen fashion split into two divides: ultra cheap crap and ultra expensive high quality. The middle ground has disappeared.

[@WouldntULikeToKnow.]

Even the ultra expensive stuff can be of cheap quality too. For many brands you're just paying for the logo.

[@hydroaegis6658]

@@WouldntULikeToKnow. I'm referring to smaller boutique brands like No Man Walks Alone, Archibald London, The Armory, etc., not Louis Vuitton or Gucci.

[@amitasahasrabudhe6413]

Gap and madewell are good brands that offer quality items that are not so expensive

[@VanCrane]

@@kapowshi Uniqulo is fast fashion 🤷🏻‍♀️

[@monnikhan1000]

Exactly

[@EarlaPurla]

CBC has found that Shein and these types of brands also have dangerously high levels of toxic chemical in some of their clothes, like lead. Another effect of moving so fast, and probably without proper checks and inspections

[@venus_envy]

Damn, that's scary.

[@shapurzamani6127]

also the process of removing those chemicals is expensive and time consuming. And using them is cheaper and fasten the production process instead of more costly sustainable products, just like in farming

[@piccalillipit9211]

ALL synthetic clothing has this problem - you are wearing PLASTIC. It leaches hormone-mimicking chemicals into your body. My friend works as a chemist in the textile industry in the Netherlands - they are trying to solve this problem. But the point is - its PLASTIC, you are cling wrapping your body in plastic

[@hann_maxx]

I remember one of my friends buying from Shein in 2017 - they were already super fast with shipping their products, very cheap, but really bad quality (that's why I've never bought anything from them). It was crazy to watch it go from this website that hardly anyone knew about, to a dominating business. It's so sad though because so many people who buy from Shein have the mindset of "if it breaks, it breaks. It was only $5." Definitely cultivates a throw-away culture, without any thought to what happens afterwards/the true cost of it all. Good vid though!! I had no idea the history of fast fashion, so I'm grateful you went though it!

[@semekiizuio]

If it break it breaks is better mindset set then "it's boring now, I'm bored of it. Toss"

[@bubullibooooo9928]

I have had Shein things for years. The quality is pretty good. Even better then some of the more pricey brands....and they are from the same factories.

[@danylol772]

@@bubullibooooo9928 Not really

[@bubullibooooo9928]

@@danylol772 Do your research...

[@danylol772]

@@bubullibooooo9928 Oh yeah? you mean that my 500usd jacket is made on the same factory as shien even tough they don't even use gore tex, aren't know to actually do quality garments, most of the garments when they fail get thrown into landfills and even if you say so, how could you justify that the same quality is the same not even considering different manufacturing places? your statement is simply dumb. Even if all of that was true, how could you justify buying from a brand which actually has a environmental impact so bad for the planet and only makes clothes for them to end up in a landfill with all of their waste?

[@duckyluver12]

I feel like the question we should really be asking is why do people even want so many clothes? They take so much time to wash and organize and move and coordinate in the morning. That sounds like a lot of work to me. When did I become a revolutionary for only owning a few pairs of pants? It was not on purpose, I just don't have the energy for ultra-fast-fashion.

[@bloodmusthaveblood]

Agreed. I've moved a lot of times over the years and every time I do I'm reminded of how much stuff I have which is already a small percentage of what the average person and the rest of my friends have. Every year I downsize more and more and I can't express enough how much less stressful it is. My dresser drawers have room to spare, my already small closet is only half full, and I could easily pack up all of my belongings into a few suitcases if I needed. It's also allowed me to justify more expensive purchases. Quality > quantity. Humans just don't need that much stuff.

[@fennecfoxfanatic]

Its from the constant pressure from social media. always show off your newest haul. never wear the same outfit twice

[@resurrectthenight]

Personally, I like to dress different everyday, but since I do not engage in fast fashion, I act more like a collector of clothes. I have curated my fashion style and it has taken me years, but I do it cause its fun for me, and whenever I go through a thrift shop, which is like every 4-5 months, I take only one item if it really caught my eye. I may also be gifted or passed down clothes that I like. It is very annoying whenever I have to move, though, but thats on me.

[@Thomas-nz4si]

@@fennecfoxfanatic I'm projecting here, but I don't think that's always true. I don't have a single social media account where I post anything at all, nor do I take part in any aspect of fashion discussion online, however I personally found that I really just enjoy finding interesting pieces of clothing from thrift stores. Honestly I'm beginning to have a very large collection of clothing that I need to cut the fat off of, but what I'm saying is that there's clearly a considerable amount of people out there that are into fashion for the artform of it. I like art in almost every form, and I love that I can put art on my body like this. There's nothing wrong with having three pairs of pants and being largely utilitarian with your clothing choices, because at one point I was exactly that way, but there's also nothing wrong with enjoying fashion at a healthy level. Personally I think thrifting is the best option because you can support local businesses and you can buy clothing made by shitty companies while not supporting them, at the core just appreciating the artform separate from the artist.

[@queerlibtardhippie9357]

Because comfortable societies need comfortable hobbies

[@cameronkarczewski1401]

Fast fashion genuinely makes me sad. The thought of so much waste, so many underpaid workers making garments that have a more likely chance of being thrown into a landfill than to ever touch anyone's skin

[@MrsAlexisAgnew2019]

I started a new job in September 2021, and that is when I had first heard of Shein. A coworker saw that I wear eclectic dresses most days, and she said “You should check out Shein! The have a ton of cute dresses on there, and it’s all dirt-cheap.” I told her I would, but of course I forgot…until February 2022 when I heard two *different* coworkers talking about buying from Shein. So I figured, “What the heck! I’ll check it out when I get home.” Needless to say, it’s April 2022 and I have *still* not remembered to check out the website. But after watching this video, I don’t think I’m going to ever do it. Soooo, thanks Levi?

[@bella-bond]

You dodged a bullet considering they have toxic heavy metals like lead in their clothing!

[@josephkowalczyk7459]

​@@bella-bondthat's redlicious lmao

[@doll9340]

I can't blame you. I have to write down a note or set up a reminder or text a family member just to remind myself to do something

[@rooshy88]

The momentary joy I'd feel when I open a massive cheap haul of SheIn, made me realize I have addictive shopping tendencies. The only way to reset this is to take a 6 months low shopping hiatus. I hope it works. Love your Game of Thrones analogy...scarily accurate 😭

[@kristel9558]

How’s the detox going so far?

[@rileydonohue]

I switched from monthly shein hauls to finding interesting and preloved pieces on depop that are well made and easy to style it’s helped a lot

[@kristel9558]

@@rileydonohue that’s awesome!

[@rooshy88]

@@kristel9558 I can happily report I haven't bought anything from SheIn and bought very few pieces that I somehow 'needed' from the mall. So my commitment to 'low buy' wasn't going as hard as I thought it would. 😎 Same goes to skincare and makeup. Only buying what I ran out of.

[@WickedPlaysChannel]

@@rooshy88 congrats! Keep it up 😁

[@huneybee32]

Def gave this video an instant like after hearing that "queen of the ashes" metaphor haha

[@FutureProofTV]

Levi was proud of that one 😂

[@star2705]

My cousin had us bridesmaids buy our dresses from Shein, and while the fabric is crap, I am gonna dismantle mine to use as a pattern with higher quality fabric. (Also someone else in the wedding party had distinctively patterned underwear which you _could_ see right through the dress.)

[@imayoukitsune]

Great video to increase awareness about this terrible company! Also, Romwe is owned by Shein. Also, you forgot about Forever 21! It was the epitome of Fast Fashion in the 2000's. Not to mention that they were known to have people sewing the clothes INSIDE the shipping crates as they were being brought overseas to North America!

[@FutureProofTV]

Woah, didn't know about that last little bit! Thanks for the comment + support here 👏

[@nnekaotika5635]

I know SheIn. They're notorious for stealing designs from small creators. They have stolen designs from 3 of my favourite small designers. I don't buy stuff from thieves. That algorithm is called stealing, Levi.

[@banyasbeansofficial6484]

What are the artists names? I wanna check them out

[@nnekaotika5635]

@@banyasbeansofficial6484 Kai Collective is one. They stole her prints. Start there, I think they have posts up about this. Comment section should lead you to more indie designers who have experienced the same thing

[@semekiizuio]

Zara and H&M steal designs as well

[@felixbechtoldt]

I never heard of Shein before this video and I hope they will be a blip of craziness before we hopefully come to our senses.

[@FutureProofTV]

That's what we're hoping for too, Felix!

[@puffykitty7240]

Na man they going stronger than ever I don’t buy from them but dam I know a lot of people and friends who do

[@pumpkinomom4446]

Almost all 20-somethings I know buy clothes from Shein and it makes me sick. It doesn't take a genius to figure out how unsustainable and unethical that company is for the price you pay, and on top of it, they're known for stealing designs from small businesses. What annoys me the most is that I feel like most of my friends are aware of these issues and they still buy their products. I recently bought a pair of joggings at a garage sale and later found out they were from Shein. I always feel bad when I put it on, but I wasn't careful enough when I bought it, and I still need it so I decided to use it for as long as possible...

[@bloodmusthaveblood]

I've been a long time advocate for sustainable fashion, I'm by no means perfect but I do my best. So when my roommate's shein order arrived in our mailbox the other day she immediately defended herself with the "I know this brand is horrible but I needed new skirts for my new job and couldn't afford more ethical ones". Obviously it's her life but I'd be lying if I wasn't disappointed since I regularly watch her drop 100$ on alcohol every other weekend and her closet is full to the brim with cheap clothing. At this point everyone pretty much knows these brands are horrible, but they play mental gymnastics in their heads to justify the purchase. Don't worry about your one oversight, none of us are perfect. Doing the best you can with the resources you have is already better than the vast majority of people.

[@kristel9558]

Isn’t buying a pair of shein joggings at a garage sale and as you said, planning to use them for as long as possible, the best case for that piece of clothing? I mean it would’ve ended up in a landfill otherwise

[@maywalker997]

The biggest problem with fast fashion is that people throw it away quickly, either because of it's poor quality or because it's trend has passed (or both). But you can negotiate some of the negative impacts by simply wearing the item a long time (and by doing so, taking some the "fast" out of the fashion). There should be NO shame in buying 2nd hand clothes (irregardless of their origin!) because by doing this, a. You getting clothes without profitting the system (it's hardly like SHEIN got a slice of that garage sale!) and b. It's Waay better that the garment gets a new life (rather than going to landfill after 5 or 6 uses). It's even better if after the product has become worn out, you either hand repair it (most of the low quality in fast fashion is simply poor stitching, which can be easily fixed) or recycle the garment into any number of handy new item options (for example dish cloths, cat toys, cushion stuffing, makeup bags, etc).

[@merrymermaid]

buying fast fashion second hand is not bad at all, in fact, you’re saving that item from going to landfill

[@samsawesomeminecraft]

@@maywalker997 yes haha my SHEIN clothes do indeed have bad stitching, it rips from lateral forces... however, I do not throw them out when they rip, instead I plan on fixing them with my sewing machine.

[@uwuifyingransomware]

What bothers me most is that pricier clothes don’t seem to correlate with sustainability. I want to buy sustainably, and used to think that because some companies are more expensive, they might have more sustainable practices. Maybe that was true once, but now it seems they just use the cheap labour and everything to have less costs, while keeping prices the same so they get a bigger profit margin. Thrifting seems like the only option these days, and I sort of feel bad doing it because I worry it takes away clothing options for people who can’t pay as much as I can. Felt guilty buying a winter coat (didn’t have one, moved to a colder area) because I can probably afford to get one non thrifted and I don’t want to take away options from those who can’t. Basically I’m not sure how to possibly buy necessities in a way that supports humanity.

[@ItsOKtobeNormal]

I don't see a problem with it unless you're a reseller, they're the ones making thrifting so expensive. I also go to garage sales, flea markets, swap with family members and make certain pieces of clothes. It's about finding creative ways to get what you want, it takes work but it just depends where your priorities lie if it's worth it or not.

[@BwBumbar]

Everyone I know who is a huge fan of Shein does so because of their womens plus size offerings. If more established and popular brands offered full style ranges of plus size womens sizing options, it would open up more sustainable options to a larger demographic. As far as I can tell, Madewell and old navy are the only two major players doing this. Columbia offers “limited colors” in womens plus sizes (otherwise known as ugly or boring colors). I know plenty of plus size women who are extremely active and environmentally conscious who would whole heartedly embrace a company like Patagonia but they don’t make items in their size. (And I say that as a MASSIVE fanboy). Fast fashion gains an advantage in this demographic in this way. Sustainability and loving our planet isn’t limited by size or body type.

[@silvenshadow]

Thrifting is good for sustainability, but paying good money for quality products encourages companies that provide them to grow. If garbage fast fashion isn't where the money is, they'll move on.

[@simvag]

There's another good video about Shein by a fashion designer Justine Leconte that I wanted to share kzbin.info/www/bejne/qaWYep1vm99qa5Y. This over-consumerism that I see with Shein hauls always makes me a bit mad, people usually buy clothes only for the video or for a photo and then say that it's ok because they donated those clothes. But it's just so irresponsible, they aren't made to last. Also, when before I could find really great clothing in thrift stores, now they're full of fast fashion brands that nobody wants.

[@FutureProofTV]

Exactly!! Thanks for highlighting their video, we'll be sure to check it out 👏

[@ResonantSun17]

@@FutureProofTV the video that Simona recommend is worth watching, we have to stop buying this stuff and buy second hand and or quality items. I have bought some shein stuff, shoes and brooches. Won't be buying any more, as it is always the people sewing the product that lose out. Can you make a video about mobile phones and how people get caught up in the latest phone etc. Cheers Debra from Melbourne Australia

[@musicalkid14852]

The only reason why I heard about Shein is because someone used my debit card and bought like, $500 worth of stuff off it. Haven't looked into it since. So I guess fraud is a good way to not buy fast fashion?

[@FutureProofTV]

Fast fashion _is_ fraudulent fashion... You're so right!!

[@doll9340]

Did you get your money back?

[@musicalkid14852]

Yes I did haha @@doll9340

[@amish613]

I used to think....SHEIN is ultra fast fashion chinese e-commerce company but after watching this video i understand real time fashion. I am on SLOW and ecofriendly fashion side💛 Now, India has so many e-commerce brands that are harming environment. shein is banned in India along with many other chinese apps like tiktok but then India made copycat apps sprung up copying everything about shein/romwe or tiktok.

[@supernova622]

I've seen a few Shein pieces at thrift stores. They feel like the materials used to make cheap Halloween costumes. Absolute garbage.

[@xcf1614]

Omg yea that’s a perfect description of what the clothes feel like

[@sheralbee]

I want it all to pop at the seams! Or maybe just want consumers to get on the "slow fashion" "capsule wardrobe" and "low buy" train.

[@rebeccaparker9703]

Someone at work literally said to me the other day “have you ever bought anything from shein?, it’s really good”I really wanted to have a little rant about how I feel about brands like shein but I just said “no I’d rather buy good quality second hand than cheap new” I hope that made her think, without me having to say any more.

[@queerlibtardhippie9357]

Cheap doesn't mean bad quality, it means cheap. Walmart clothes are cheap, but they can easily last 25 years. Target clothes are "good quality," but they are expensive and usually over-trendy, which means you will only wear them at certain points in your life if you were trendy enough to buy them in the first place, automatically making them less sustainable. Plus, you did not help her by being passive aggressive. She will surely continue to shop at Shein instead of knowing how fun thrifting can be. She will associate thrifting with know-it-alls and not want to step foot in a store.

[@rebeccaparker9703]

@@queerlibtardhippie9357 I did not say I think cheap means bad quality, in a lot of cases it does, but as you say not always. But in general to make things so cheaply someone somewhere is feeling the effects of that. Whether that being the environment or people working in conditions that are not fantastic. And yes I know that it’s not just the cheaply produced things that are created in these ways but the strive to make things cheaper and cheaper does not help. I also don’t believe saying that is passive aggressive, it’s just saying what I prefer to buy.

[@Julianhulian]

@@queerlibtardhippie9357 everything produced now is shit quality compared to clothes from the 90’s and before

[@csenior100]

@@queerlibtardhippie9357 cheap may not always be bad quality but it always means someone is being exploited.

[@Dimi.g0v]

That was an unnecessarily sassy response to a person who was just trying to share what they thought was a good thing. You could of just offered to look at what they're getting on SheIn. And then show them where you get your clothes and what they look like. That's a much better transition into making a point about your reasoning for buying used.

[@cotetorresal]

About 3 years ago I found out how harmful this brand is, I only bought once online and that was enough to raise awareness. Only a couple of weeks ago a garment dump was discovered, yes, only clothes in the north of Chile. Being Chilean it overwhelms me to see the damage that fast fashion and its consumers are causing

[@kimberleybruce39]

Thank you so much Levi and the Future Proof team for making these videos! I really wish people were talking about this stuff back in my teenage years. Unfortunately I bought clothes from a fast fashion store we have here in Australia called Jay Jays and my goodness I cringe each time I walk past it now. Shirts/dresses etc should never go on sale for as low as $2-$3! I'm glad you have this platform to share all of this information so people can make a more conscious decision.

[@marie-ie5no]

i discovered shein a month ago. the only reason i shopped was that they offer bigger sizes and the prices are relatively cheap. i live in a third world country in asia so sizes are smaller and clothes are more expensive. BUT, i’ve been lost in this shein rabbithole as of late and i am so glad i haven’t bought anything from then again 😭

[@-ksj-]

Your videos are turning me from a boomer to my actual young adult self, keeping me updated with the new trends.

[@raphaelmartineau6460]

I hope this isn't the future of clothing. Personally, I find myself always wearing the same clothes because they're more comfortable or I look better in them. For this reason, I don't mind paying a fair price for well made clothes and I can keep them longer.

[@FutureProofTV]

Exactly how we feel about it too!

[@anonimus8375]

Whatever is said of Shein can be said for most major fashion or clothes companies, even the niche and boutique ones. If they're producing out of the US then they're doing that for a reason and that includes poor pay, poor working conditions and yes, child labour. That's not to say that fast fashion is something we should overindulge in. However, there are reasons people buy from fast fashion, for example, Shein is one of the few places with a wide variety of fashionable plus size clothes. In terms of quality, price is no guarantee of that. You can buy expensive, brand name, poorly made clothes if you don't know how to tell quality and vice versa. Lastly, not everyone has or can put aside the money to buy "quality" pieces even assuming that expensive indicated quality. Being poor is very expensive and it may only be possible for people to buy a cheap pair of shoes that they need as opposed to saving over a long time for a single pair of more expensive shoes, especially for children or people whose bodies change regularly.

[@sophiajones2180]

Love this video! It’s interesting to learn about this company. I had heard of it before and saw the “haul” videos on Instagram. Its crazy how much crappy clothing they produce and even crazier that people buy the wild designs

[@Momo-oz4ek]

Thanks for reassuring me that Shein might eventually collapse due to its own business model that raises the prices of raw materials which means they cannot be this cheap forever 😂

[@llamaliammm]

idt they need to be this cheap cos they just need to be 10-20% cheaper than middle tier brands and consumers will buy it. at least i know i will

[@LetriceAllia]

I first heard of Shein back in 2018/2019. I was tempted to purchase from their website but I skeptical with the extremely low prices(thought I was gonna be scammed). Fast forward to summer 2021 I made my first and only purchased from them. Seeing everyone talking about Shein made me revisit their website. When my package arrived. The clothes were cheap looking, flimsy, and overall bad quality. I vowed to stop shopping at fast fashion stores because the way clothes are being produced is unethical, harmful, and unsustainable. It’s crazy how Shein is pushing out these clothes in such a short time period. This is not going to look good for the future of fashion.

[@AzaliahE]

Not a shein ad before this video 😭

[@henryfleischer404]

I love clothes and fashion, and I love shopping for it, but for me part of the fun is waiting two months for my new dress to arrive. I like the anticipation. It's like buying an album on CD that I've only heard parts of. I'd like to say I started shopping like this due to being some sort of enlightened environmentalist, but it really came down to availability. The clothes I like are simply not made by fast fashion companies.

[@supermbm25]

I cannot stand this type of company that manufactures disposable garments just for the sake of making money... I simply don't understand how people would buy into the four(ty-nine) fashion season and switch up their closets in order to "fit in"... I am sure you already have millions of ideas for future video content, but I would be interested to watch a video on your opinion on products like Lomi by Pela or any other zero-waste household e-products! Keep up the good work!

[@RaidenSetsuna]

I love the message of this channel. Great videos!

[@julianh4253]

Thank you for the video! I wish you would have shined a light on their practices regarding the actual fashion. Yes, they might monitor search queries to find new and upcoming styles, but they mostly steal designs from small independent fashion designers and market those as their own.

[@amberdwyer1242]

Loving the new channel! This was my favorite video yet!

[@FutureProofTV]

Glad to hear you're enjoying it!! More to come 👏

[@calebspencer3451]

Major downside for me is that I absolutely need to try things on and I absolutely hate online returns. I’d much rather shop in a store 🤷🏻‍♂️

[@chriscamaso5198]

as much as i hate shein and fast fashion period, i think it’s also important to remember that the reason most people turn to fast fashion is because that’s what’s most accessible to them. for anyone who falls outside of straight sizing (0-14), thrifting is really difficult and it’s impossible to find more ethical/sustainable clothing options that are affordable. $500 shein hauls on tiktok are a different story, but demonizing fast fashion also shames the people who don’t have any other choice but to resort to it! if you’re only buying a couple pieces that you intend to wear for as long as possible, it can still be mindful consumption :)

[@Momo-oz4ek]

That's not most people though. While I am happy for larger size people and lower income people to have places to buy from, it's definitely not where Shein gets most of their profits from, with rich skinny influencers having the giant hauls. Besides I believe that you should never buy fast fashion even if you "buy a couple" because you're still contributing to a system that exploits and under pays their workers. Even if you think only buying a few is not a lot, many other people think like that and it adds up.

[@cakemnstr42]

what is "as long as possible" though when it's so damn cheap? It might be cheaper to buy high quality, more expensive that last much longer. There's the problem though that you can't easily try stuff if you don't have a lot of money. It's a much bigger gamble. Although with todays return policies you can still try things and just send it back if it isn't worth the price

[@juliapotter140492]

With things like Sezzle and afterpay now most better quality and expensive brands are more accessible because there is no large fee up front. I'm plus sized and not well off, there is plenty of options besides of Shein. A majority of people who blow $100 on Shein justify it because it's so cheap but complain about buying one or two items of good quality stuff for $100 that will actually last longer. In reality it's cheaper to buy some of the more expensive things.

[@bloodmusthaveblood]

I've seen this argument made so many times. That fast fashion brands like shein make shopping accessible for poor people who can't afford ethical brands and therefore justifies their existence. But why are we only concerned about poor people when they're the consumers? What about all the poor workers making these cheap clothes in unethical conditions, many times underage, underpaid, and exploited? What about the poor people in undeveloped countries and small island states experiencing the brunt of climate change largely due to massive overconsumption in the clothing industry worldwide? These people deserve to be able to make a living and support their families without putting their lives at risk and not live in fear of the next natural disaster to hit their shorelines so that Jenny in California can buy 7 cheap skirts instead of one or two well made ethical ones. Should poorer people and those outside the standard American size range have access to clothing? Absolutely. But not at the expense of people's lives on the other side of the ocean. At the end of the day, buying one or two items still supports the business and contributes to horrors across the world. You can't have your cake and eat it too. Plus absolutely none of these fast fashion clothes will last very long. The vast majority of people shopping from these brands are people who have the means to shop more sustainably if only they consumed less and put a bit more thought and effort into their shopping. There are little to no justified circumstances for shopping from brands like shein, only mental gymnastics to convince yourself as such.

[@ariadnameza6594]

I remember when I was younger my mom would buy clothes only if they had a discount, that or we would go to the outlets. I was so used to it I remember not even looking at clothes in department stores if they didn´t had a discount label, we were strugguling a little finantially but my mom made sure I always had quality clothes because bad quality would mean buying again.

[@PoofyisDead]

This channel is awesome, you deserve so much more attention man!

[@FutureProofTV]

Glad you think so! Thanks for your support! 🙏🏻

[@eduardgenardandalis1437]

Felt so odd that this video about Shein was featured a Shein ad. (Happened: 07/06/2023)

[@Ayoutubehandleishere]

Why does every guy with a background in marketing and experience with algorithms automatically turn into a modern day villain 🤦🏼

[@WouldntULikeToKnow.]

Because business majors have no soul and exist purely to make money.

[@hemanshupansanyia5784]

Love you brother thank you so much for making a real video

[@emilymisfeldt9758]

you hit 10k! congrats and I love all your videos :)

[@FutureProofTV]

Thanks so much, Emily!!

[@EmmaSimard]

Yay!! Thanks for making this video!!!

[@hanng06]

What disgusts me most about Shein is them showing off their numbers of new arrival items like is that something to be proud of 🥴

[@sileigh1]

Have you seen the new trend of virtual fashion? You can buy skins and then take photos that overlay the clothes on your body. It makes me uncomfortable because clothing is primarily for protecting and covering skin, fashionability is just a bonus. Though virtual fashion saves materials and waste from the landfill I am curious if the virtual fashion uses the same kind of computing energy as the new digital currency and art fads.

[@FutureProofTV]

This is so interesting! We'll definitely look into it and add it to our list of future video ideas. Thanks so much for the suggestion!!

[@juliapotter140492]

@@FutureProofTV kzbin.info/www/bejne/p4fJe5ubd9Vqj9U

[@queerlibtardhippie9357]

Fashionability hasn't just "been a bonus" since caveman days. Whether you like it or not, people's clothes (and hair and skin) say a lot about people and their culture and their status in the world.

[@hollow_w33n]

virtual fashion? and i thought nfts were stupid...

[@susanwhite1450]

I sincerely hope it's just a blip of craziness. This is one insane world we're living in. Great video, I really enjoyed it.

[@FutureProofTV]

Same here... Thanks so much, Susan!! 👍👏

[@stephanietaylor626]

I LOVE your content. Would you please continue this series and add more and more companies whose practices are good?? I lost a bunch of weight and need new clothes and honestly I don’t know what to buy. Price is no longer an indicator of quality

[@joermnyc]

Sometimes we stop at a local “Loft” outlet to see just how much of their clothes are plastic and really thin feeling… which you’ll would think is a huge red flag, but the place is always busy and people buy it… I feel like George Costanza when he found out the Yankee’s uniforms were Polyester (though in all fairness the technology in sports undergarments has evolved a lot since then, and the uniforms don’t rip when sliding, can be cleaned pretty easily (so much stuff on the field can stain, grass, dirt, the sticky pine tar stuff they use on the bats, etc), and on hot and sweaty days players will switch out the shirt in the clubhouse partway through the game.)

[@emileelareeda496]

love the metaphor 😂 i’m glad i just watched GOT recently

[@chantalbelanger9691]

I really do hope that Shein and real fashion/fast fashion is only a blip and we get back to reality soon :/

[@LiftMyEyes121]

I literally got an ad for shein while watching this video 😂😂😂 Also, the first time I went to shein’s website, before I really knew what it was, they were like “give us your phone number for 10% off” and I (stupidly) did and then started getting at least 3 scam calls a day from that moment on, so that’s another awesome thing about shein. 🤬

[@doll9340]

What some people do is give a fake number or a burner phone but I thought the give us your number is for text messages promos

[@maywalker997]

If the fast fashion wheel spins too fast, then nobody will be able to stay on it and fashion trends (as an entire concept) will begin to lose their appeal. The biggest reason why we buy into trends is to appear fashionable/fresh but if "fashionable" loses its credability through overproduction & exploitation, then companies will lose their power to persuade people to keep on buying into trends at the lightning speeds. And if that happens, then what else do companies like BOOHOO & SHEIN have to offer people...? So much of their business model is built on nothing else than their ability to churn out trends Fast & Cheap. I DO think that there will always be a market for companies like this because there will always be skint students etc in need of new clothes. But I think that fast fashions biggest threat to itself is simply churning out trends so fast that nobody with slightest bit of sense will bother buying into them anymore (if anything, such behaviour is already beginning to seem quite cringe worthy).

[@WouldntULikeToKnow.]

There were skint students before companies like Shein existed and they did just fine.

[@CorinnaOnTheRun]

Fab points. Btw, where is your plaid shirt from? Super nice.

[@krispy777]

I’m a 31 year old woman and had no idea what that company was 🤷🏻‍♀️ I guess it’s for the best Thank you for the use of the cupcake dog meme.

[@GuantaiN]

I can't believe Levi still guilt trips me on the fifth watch, but FP has been instrumental in my sustainability decisions.

[@faqu529]

Very Informative Levi!

[@nunyabusiness9773]

Love your channel

[@luviagelita2886]

honestly i've only ever bought some of those small $1 accessories from shein? like bracelets, metal charms, belts, gloves. that sort of thing. the clothes are actually too expensive for me, so i get them from the thrift store. i'm also far too thin to fit into most things, so ordering in person lets me try everything on and only purchase the 1 out of 10 items that actually fit lol

[@annw7843]

Small note: historically most people, at least in Europe, still bought their clothing. It was more expensive because everything was done without machines, but was a necessity for most. Making your own clothing by hand is very time intensive and most people just wouldn’t have had the time or the knowledge to do it properly.

[@heyifeoma]

The irony of a fast fashion brand (Quiz Clothing) ad being served to me before this video started. I watched of course because - coin for the channel.

[@localyombot4162]

i literally got a shein ad before this video😭

[@XxLostFinalGirlxX]

Creepy 🙀

[@Mashiroro]

Bro two months later and I get a shein ad when watching this lol

[@deirdresiegel7707]

🤓 Shein are my favourite on-line clothing outlet, I have found the quality better than ‘good’ brands. Possibly the fact that I am not buying fashion, I am buying comfortable clothes for living life in be it - the garden, the local Cafe’s or the local Library. My choices are dictated by 100% cotton, and buying same again in different bright colours 😊 what we need to remember is money does not go as far as it use to. Buying 6 cotton g-string for $7.95 which are better than the usual 6 cotton g-string for $95.70 from a quality brand is a personal choice. 🤓

[@claycowthh]

I mean I can’t even cap tho no brands are high quality anymore unless they are expensive expensive ones. Brands like American eagle and old navy are practically just as bad as shein majority of ppl have fast fashion and with good care it actually does last can’t even cap

[@honeybdream]

I remember when SheIn was called SheInside‼️😂 I think they were selling to Zara & people just started buying directly from them. I recall the cringe wedding attire too! 💍

[@Xanderqwerty123]

The next step is going to be ultra durable clothing that we never replace. Thats the direction we need to move in

[@WouldntULikeToKnow.]

To be said in a snobby tone: "Ugh, you buy new clothing? How very consumerist of you."

[@MrHaydnSir]

i hadn’t heard about asos until college, literally hadn’t heard the word .. but i studied business and was in a class when it was brought up

[@SHACROW]

You tied that thsng in well 😭 mans making music mans making poetry

[@bonoki3870]

o i will keep tunning in... thank you.

[@xlunip]

i buy a lot of things on shein and now i feel bad. im gonna try and do more thrift shopping.

[@sarahsmith4205]

If you want $11 jeans go to resale stores theyre great there are so many smaller resale stores that arent goodwill i have a local one that i love

[@77stephani77]

Shein sounds like sheit…. Just another company preying on people to spend a ton of money on a ton of crap we don’t need….thx for another Vinod loving it… 🤓👍💕

[@LuLusVideos220]

I used to buy from them in 2013 when they were known as sheinside and still very cheapy, I never quite expected them to become so mainstream. Thrifting is the way to go now.

[@Daniel-ny7bn]

Loving the GoT analogies

[@genstarmkg5321]

Only time before some company introduces AI fashion, in which whatever query you put in the search, it gets sent to a stable diffusion model which generates a design in that instant and then an ad for that piece of clothing gets placed in the search results.

[@TheFierceLizard]

Just tapped on the video and guess what I’ve got? A SHEIN ad. Hilarious

[@Simoza1000]

Got an ad for Shein on this video lol 😆

[@XxLostFinalGirlxX]

Creepy 🙀

[@adrianawerneck4383]

Tentree needs a video here - awesome brand

[@HotTeaAddict]

I did see what you did there - and I loved it.

Love the GoT reference 😎

[@MsNyuu]

Just wanted to say that my mom works making clothes for big brands, the first one that came to my mind is lets say A. (anyone know that brand, it's expensive and world wide known ) and my mom is paid with minimum wage, equal to 2-3 pair of pants :) or 500 euro, 6 days a week. Idk if the factory still works with them and idc. This is a kind reminder that the price won't always reflect a fair policy, I barely trust any fashion brands nowadays and the brands that my mom worked for? Hate them more because they do a shallow work, the factory compliance audit is a joke on a paper. If the big brands, with the big price tag do this then what should I expect from brands like Shein, Zara, HM and so many more ...

[@LEGENDoa]

Do u have ig I wanna contact u or ur mom to ask about brands?

[@twayne_]

Future fashion coming up next 😂

[@oliviapolito9252]

Where are all the sustainable and even semi affordable clothing companies that cater to plus and mid size bodies?? That’s why I buy from SHEIN. I’m a side 14 and very few sustainable companies even cater to my size. I would love to buy from Patagonia all the time but I’m also in a lower middle class household and can’t always justify spending so much on clothing when the trends are always changing. I do enjoy fashion quite a bit.

[@lateformyownbirth]

You have a solution, you just don’t want to do it

[@Serenatahh]

Affordability and inclusivity are both big problems in the sustainable fashion market! It’s definitely important that we demand both from clothing brands and make them realize the market they’re missing out on - maybe in the meantime, try thrifting? Secondhand is always sustainable and can be very affordable if you look in the right places

[@LucianaMilano]

The metaphor was great!!!!!! Hahahahaha!

[@sandraaguayocastillo4680]

The ecofriendly clothes are incredibly expensive, in my case the cheap cloths I have I take care of them good and I have a lot of old clothes that I still wear, the ones which are donated because I don´t fit on them or are damaged go to an environmentalist organization, a non for profit one with recycles all kind of stuff from furniture to clothes, give them a second chance, and they are a trustworthy organizaton, they are local so they only work in the community where Ilive.

[@Roxanne-W]

The last time I bought from shein was last June but now when I go back to my wishlist it’s just fast trend items that I don’t like Now I only buy second hand clothes Or if it’s new it’s just very basic clothes (Sorry for the faults I’m 🇫🇷)

[@namebrandmason]

See, what you missed with the Bludstone video is that they (and Doc Marten's, and Birkinstock) are the beginning of the pendulum swinging away from fast fashion. Are they Goodyear welted? No, but they are still durable and many people still see $100 as a lot of money to spend on a pair of shoes. People are getting tired of buying garbage, and not everyone has the time, energy, or spirit to pick through the thrift stores for decent clothing (and there is a decreasing amount of decent used).

[@prologueofzinachia7123]

Last time in 2020, I encountered and discovered the SHEIN when I collected the SHEIN clothing/accessory pictures previously!

[@eddiew2325]

Ok do u want a cookie or something

[@dank_zee]

5:50 as someone who has never seen GoT you confused me even more ngl 😂

[@meej6452]

I like going to the mall or stores to buy my clothes. Never bought anything from Shein before either.

[@kiorq]

i'm here after seeing Shein is at a 60+B evaluation. I had to look into this more

[@childrenslivesmatter3073]

There's SHEIN stores here in Maricopa County Arizona.

[@livehockey09]

Video on 'higher-end' supermarket coffee? Perhaps Kickass?

[@MinxFox]

You should do a video talking about the problems of pleather clothing/items. I get people being against leather, but in my opinion pleather is so much worse. Pleather shoes are only goof for about a year before the plastic coating peels off and gross leather particles get everywhere. I’ve seen some really cool slow fashion brands on Etsy but as another commentor said, they are a lot more expensive than fast fashion. We are talking around $100 for a crop top or something ‘simple’.

[@lackoliver55]

Just found out about this yesterday. But I have stumbled upon countless stores via etsy, ebay, amazon, bigger name general places like these, that display images of clothing that either has obvious, photoshopped designs, or the clothing is photoshopped onto the "model". Has always been a MAJOR red flag to me. Never understood why anyone bought from these places. Never purchased anything from any of these stores. My mindset had always been, if they can't invest in photographing the actual object, what the hell is this product even? Also, any modern clothing that costs less than what I'd have to pay ship that same item myself, has never rung the ethical bell in my head. Lucky/unlucky for me, I have a "not your average consumer" body shape. The only time I have bought clothing online is from a brand I have already purchased from in-store, and it has to be the 100% exact same SKU. Sometimes just a different model in the same line doesn't fit for whatever reason. Gift and a curse. Even when I made less than minimum wage (at one point I worked 80 hours a week at a "non-profit" private dining club that paid $1/hr, no tips allowed, but, the possibility of commission), I would buy a $60 button-down short sleeve shirt that I could just iron again, wear 3 times a week, and wash all my clothes once on Sunday. Invest in quality clothing, and sturdy underwear, that's all.

[@stephtyee3484]

Oh the irony! A Shein ad actually came on during this video.

[@XxLostFinalGirlxX]

Creepy 🙀

[@jedwardoo]

Hi Levi, I just heard Bluntstone from your channel. I hope you have an input or video for RR Williams vs Bluntstone boots. 😁

[@Lisasplace]

i never thought about it that is started waaaaaaay some time ago