Cultivating Purpose and Leading with Optimism | World Business Forum NYC | Full Conversation

In an inspiring session at the World Business Forum in New York City, Simon Sinek, renowned author and speaker, delves into the essence of purpose-driven leadership, the power of an infinite mindset, and the role of optimism in overcoming challenges. From transforming corporate culture to embracing the future of AI, Simon shares valuable insights on empowering teams, navigating change, and building a brighter future together.
Video from The World Business Forum, November 2023, with Chris Stanley
For more insights on leadership and optimism, visit getinspired.cc/3VJl5Cz.
⏰ Timestamps:
00:08 Introduction of Simon Sinek
01:57 Purpose at Work and Making Decisions Aligned with Purpose
02:40 The Infinite Mindset in Business
05:37 Empowering Teams and Trusting Their Capabilities
08:56 Optimism in Leadership
11:37 Managing Underperformance with Grace
20:37 Connection in Virtual Workforce
31:01 AI in the Workplace and Its Implications
47:24 Sustainability and Corporate Purpose
49:28 The Importance of Learning and Growing as Leaders
54:52 Conclusion
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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.
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Website: simonsinek.com/
Live Online Classes: simonsinek.com/classes/
Podcast: apple.co/simonsinek
Instagram: / simonsinek
Linkedin: / simonsinek
Twitter: / simonsinek
Facebook: / simonsinek
Simon’s books:
The Infinite Game: simonsinek.com/books/the-infi...
Start With Why: simonsinek.com/books/start-wi...
Find Your Why: simonsinek.com/books/find-you...
Leaders Eat Last: simonsinek.com/books/leaders-...
Together is Better: simonsinek.com/books/together...
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#SimonSinek

[@nenyepatrick7559]

Subconsciously I have listened to this everyday since it was posted 2 weeks. Everyday I pick something new. you are such a brilliant teacher

[@EcomCarl]

Simon Sinek's focus on aligning business decisions with purpose is transformative. CVS's bold move to eliminate cigarettes exemplifies how true commitment to a company's purpose can foster both community health and business growth. 🌟

[@ME-wn4sz]

I love implementing the ideals Simon discusses as well as I can in my middle management position. It is rather frustrating seeing a lack of implementation above my level and raising concerns falls on deaf ears

[@Vitor-Socin]

I'm trying to absorb every single thing Simon has to share, his work is amazing and I hope the world can grow everyday closer to his vision, I'm doing my part, at my company so it can do so

[@thatomalebo5338]

His work is so refreshing. His books are my favourite.

[@UsmanKhan-qs9ib]

Simon the point you made on Measuring yourself by others strengths When you should measure your self by your own... Was excellent.. Thank you for your wisdom

[@manavchopra5192]

Hey Simon! I admire you and love your work. Keep going regardless of such messages.

[@Electrotech2025]

simon is my all time hero

[@user-ve8rh4lx4k]

Incredible explanation from the entrepreneur Simon Sinek

[@DagAreHalland]

What an amazing man! Just... Wow. ❤❤❤

[@leadgenjay]

Simon's insights on the infinite mindset are spot on. Mindset isn't just philosophical; it's practical in fostering innovation. For example, companies like Amazon constantly prioritize long-term vision over short-term gains, which is a key reason behind their sustained success.

[@arminzeylabi1095]

Simon, you have made me self oriented in my communications which is supposed to be breathtaking for me and others around.

[@balazsantal9638]

I've been aware of Simon's field since 2017 and you inspired me a LOT to start my MBA thesis about purpose-driven companies and their effect on employee engagement. Thank you Simon for all your work, and dedication to leadership development. I wish you the best.

[@amruthark9071]

Inspiring Conversation, Thank you ..!!

[@Susan-wy3kz]

👏🥰Enjoyed listening to this podcast, especially your purpose approach and book about it. Sympathetic and partly humorous way to let us in on different business stories and practical ways to learn and always stand up for a very hands down to work way of optimism.

[@akellogg82]

Adorable and smart!

[@SeraphinaWhitaker]

I've been familiar with Simon's work, which has greatly inspired me. His insights prompted me to embark on my MBA thesis focusing on purpose-driven companies and their influence on employee engagement. Thank you, Simon, for your commitment to leadership development. Wishing you continued success.

[@robinmahmud.official]

Great advise

[@carolynrogers6218]

I'm just listening to your answer that “Justen” asked about underachieving in regard to leadership. What I thought about was how much this is relevant in everyday life in interactions with our everyday relationships. It put a new perspective on how I engage with my...” separated” husband. We live jointly under one roof because of the cost of housing now a days. Are working towards a possible future as a married couple again. I have been expressing a need to start living a better quality of life(not dependant on the amount of $) I know without a doubt there is much more to life than what we have experienced in the last half dozen years or so. He agrees , and while there are so much more variables to our story, Im just going to say how frustrated I get when I see him revert to back where he's doing things that I believe is taking him backwards. I often tell him how amazing a human being he is, that he is better than what he might think of himself, if he wants to keep living jow he's living except it's not living it's just surviving, ...we are both in survival mode. My point to all this is, after hearing Simon answer Justins question it put a different perspective on the possibility that I might need to find a different way to talk to him than how I have been. I hang on every word when I watch you talk Simon and even though so much has to do with business, it in fact has everything to do with being a human being and how best to serve each other in this world in our every day interactionswith one another. You are an inspiration and I am hopeful that if more people actually really listened to you and “heard” what you say, .…. There is a better chance of survival and the betterment of human beings.

[@manishm9478]

💯. Simon's answer on that story actually got me excited about fixing my car up instead of scrapping it and buying another one 😅😂 it's less sexy but more rewarding to invest in what we already have than try to get a new car/job/relationship.

[@AkeSatia1]

What else is there to say?? Ça et tu es incroyable! :)

[@thirdysacupaso4513]

Always good hearing your thoughts and insights. But they got you there, 2 watches.😅

[@TrAgiCPANDA75]

Been waiting for this whole conversation to drop ❤

[@DrJohannPryce]

Bro he is the epitome why looks the only thing that matters

[@Granas1988]

2:05 is where it starts

[@SANGATLAHLEMAHKESADARAN]

Doubts have been eroded a little about the existence that is difficult to reach, it is necessary to know that in order to achieve true immortality, it is unmatched in the history of human civilization regarding the resources of luxury, splendor, stable life which are very materialistic. As modern humans in today's era, people tend to choose Adolf Hitler over Mother Theresa. Adolf Hitler, the opportunist. true and Mother Theresa is a human being with an angel's heart who loves people without limits, but I like that you always have a positive impact on everyone and see misery in its place. Experiments seem to make everything clearer👍👍👍🇲🇨🇺🇸

[@M4Zomi]

❤

[@leonardtransfiguracion2169]

🌺🙏🏽🌺

[@brain_respect_and_freedom]

👍

[@devsehdev]

22:10

[@daveh4502]

The "CVS stopped selling cigarettes" anecdote sounds good but it's not true. CVS stock is now far BELOW when it stopped selling cigarettes in 2014.

[@onlyallegra]

No one cares what the company mission is if the CEO makes near 1 million dollars and the majority of the employees at the bottom go years without even a five cent raise. We live in a world where the people on the top help themselves without helping those that work for them. I am not even talking about fast food. I am talking about university employees. Underpaying your staff and giving free food and parties doesn't make people care more. That's why we have unions.