The Evolution Of Morphe... *The Shadiest Makeup Brand*

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Hi friends! So today's video is another evolution of video! I had so much fun doing the research for this video and working on this one and I hope you guys really enjoy and find all of this info interesting! I love you guys so much and I will see you in the next one!
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[@danielledimeo4660]

also the fact that morphe tried to seem “woke” by cutting ties w jeffree and then continuing to work w people like nikita just goes to show how little they actually care about the ethics of their company

[@justjoannak]

Couldn't agree more

[@meghanfeole3131]

Right, and they are actually still carrying his shit if you look on the website now.

[@kalaperr]

@@meghanfeole3131 wow I checked and you’re right!

[@meghanfeole3131]

@@kalaperr kinda pisses me off since this big deal was made about them not carrying JS and I thought they were doing the right thing

[@alyssa444]

i love your ramona profile picture this is my profile picture on discord lol, sorry this is off topic

[@sweetheart_cosplays]

"We've decided to break ties with JSC because of his shortcomings" "Anyways here's our collab with Nikita"

[@xochiltarroyo3484]

It’s a shame honestly...I didn’t even know Nikita had a collab with morphe but you can tell the brand has no morals and has no interest in their consumers.

[@mortimerjames218]

"Oh & by the way we're STILL selling Jafar's makeup right NOW. Yeah, we lied about dropping him."

[@xochiltarroyo3484]

@@mortimerjames218 EXACTLY they’re still profiting from him...seven weeks ago his palettes were sold out on morphe website but this week they’re back

[@mortimerjames218]

@@xochiltarroyo3484 boom! Yesss! People keep saying no- they're just selling off old stock. But you know what's up! 👏👏👏

[@halomorningstar967]

Wait what they're back?!

[@DebiDooms]

You forgot to mention that Stephanie Nicole works high up in the makeup industry. When Morphe caught wind of her video, they tried to get her fired.

[@garbagetm1620]

Oh shit fr? That’s so unprofessional and so messed up

[@sweetblanche9442]

Omg

[@kimmyball4961]

Her moms a big wig too!!

[@kateburgess2777]

The evolution of Zoella would be SO interesting

[@girlalmighty9255]

Yesss

[@kateregier7713]

“She was loveable and relatable and then she made an advent calendar and lied about writing a book and everyone hated her” 😂😂

[@celestetea2592]

More than devolution rip

[@Leksi489]

Yes!

[@MISSMADISONMEDIA]

Omg i want this

[@biggnome4653]

When you think about it Morphe is literally such a boring brand. All their packaging is the same black cardboard and the same shades. Influencers carry their ENTIRE brand because the products can’t stand on their own.

[@TheEtherny]

I've never owned anything morphe and I honestly don't feel like I'm missing out, they're the epitome of basic and not in a good way

[@jasmindahl7541]

One cosmetic onlinestore accidentally sent wrong items to me and then didn't want them back, so I got my first Morphe (blush) palette (for free), didn't impress me.. Always watched them and almost ordered them, but no 😅

[@anniebanannie414]

Yes!!! I have tried some pallets and was so underwhelmed. I really just use a few brushes by them and that’s it. Idk how they’re even still a thing tbh.

[@justynawisniewska1213]

Yeah they are totally the most generic shit I've ever seen. Without influencers they'd be another Wish palette brand.

[@erin8692]

I only have the James Charles pallet but it isn’t that good, I still use it because I’m not wasting my money. But they say morphe is cheap but I don’t think it is, their pallets are 30 quid. That’s expensive. Cheap for me is under £10 and for £30 the quality isn’t there.

[@BooTaboo]

The evolution of Lime Crime would be interesting

[@smokey_glow]

They’re on the list 😊

[@spokeinlilac]

Ooooh, so excited!! :D

[@renjules1130]

@@smokey_glow omg yay!!!

[@ughcam1661]

@@smokey_glow yay!

[@myopinionnotyours.6053]

The Evolution & Scandal of Too Face lol

[@dajf95]

i remember my boyfriend asked “is this the jeffree star store?” once when we were in morphe lmao.

[@Partycitybaex]

Omg hahahahaha

[@justanotherhalloqueen]

Hannah: i think private labeling is common knowledge and people know what that means Me: I have no idea what that means. 🤦🏼‍♀️

[@beccakayy2678]

same

[@laurelstevens2288]

it's actually a super common practice...just less well known maybe in spaces like the beauty industry. A more common example is when you go to a doctor's office, or a car dealership, or somewhere innocuous and they hand you a pen/toothbrush/water bottle/etc. and it has their logo/name/whatever on it. That item is a private label item. It's an existing product that you can change the name/label on and sell it. It's a very common marketing tool. The literal only reason I know what this term means is because I work at a company that does private labeling and I learned it when I started working there.

[@BooFlo62]

I had to pause and Google it

[@sorryifoldcomment8596]

@Laurel Stevens I hate to be that person, but they said "common knowledge" not a "common practice." Referring to the term "private labeling" and how the term is used. :P

[@teachingwithholls6443]

I had to google it 😂😂

[@joya1349]

Imagine if the sponsor was morphe lmao

[@adanactnomew7085]

Its sponsored by hello fresh, which is also a stupid company, considering the waste from all the packaging and shipping.

[@suki3240]

@@adanactnomew7085 sis has to make coin.. like damn some people really hate on everything, don't they?

[@adanactnomew7085]

@@suki3240 Nothing wrong with her taking it its just a stupid product. No one really cares about sponsorships anyways.

[@Willow.the.creative]

"use code smokey for 10% off"

[@franciscoandrew4308]

You should do the evolution of Smokey glow and her content

[@haleymist09]

Lol Smokey Glow reviewing her early vids with old favorite candles would be pretty funny.

[@lilisz1433]

That would be a fun tag too!

[@bgs7529]

Love it. Very meta!

[@BauerBeauty]

Yesss

[@mek0626]

😂😂😂

[@rubinevanille]

No automatic subtitles, so I can't watch it. It makes me sad because I normally love watching your videos, however I am deaf..

[@eak4889]

i hope hannah sees this so she will remember to put on subtitles for those with hearing issues.

[@liyah.]

Let's get this towards the top so she can see!

[@disciplesvoice9104]

You can put closed captions on by right side top were three dots are

[@shannon4157]

@@disciplesvoice9104 when i click that it says they are unavailable.

[@sheelfjohnson]

Can you email Hannah about this? I think she might have an email address in her description box...? I will look into contacting her about this too. My dad needs captions for everything too so I feel for you! Editing to say: I emailed Hannah on a business email she had listed on an olllllld video, but I don't know if she'll see it. I think I'll try on Twitter too. I never catch these youtube videos early enough for my comments to be seen ☺.

[@annaparry4384]

The evolution of urban decay would be so interesting! They were so big with some of their pallettes but now i don't ever hear anyone talking about them

[@sparkleite]

So true! Honestly I think it has to do with them milking the whole “NAKED” thing. There have been so many unnecessary variations of it lol

[@BooFlo62]

I think they really got at least 1 naked pallette into everyones collection and then hit a wall

[@shuga9658]

I collected all the naked palettes but they irritate my eyes. I always thought I just had overly sensitive eyes, but when I use other palettes my eyes are fine, but when I go back to my urban decay eyeshadows...I’m like usagi from sailor moon - constantly crying!!

[@debcollins8231]

I thought Lauder bought them

[@heatherlynsey3092]

I love love my naked mini pallets the first one especially

[@itsonionhead]

Crown: "Okay, You can copy off my homework, just make it look like you didn't copy" Morphe: "got it" Morphe: *Slaps label on Crown pallette*

[@emmacondon7028]

😂😂👏🏻

[@itsjustjill]

I'd be so mad if I was Crown brushes. Morphe got big off their back. Crown should've marketed more.

[@aweeks062]

@@itsjustjill Lol well Crown right now has a sale 20 products for $20, 3 pro pallets for$20 and 10 pallets for$20 among other bomb ass deals. I love my Crown OMG pallet lol. Check them out!

[@TheBecki]

I remember really wanting a morphe pallette years ago and so my sister bought be one from Crown ... It's the 35c she talks about at 13.56 and it's the exact same!

[@justynawisniewska1213]

@@TheBecki Your sister is a frugal queen, won't get duped by morphe 👑💁‍♀️

[@bunhime9903]

The fact that people celebrated Morphe dropping J Stank is so gross to me. People, ESPECIALLY black women, have been talking about J Stank's racism for years and years. Morphe only dropped him when it was trendy to pretend to care about those issues. Never forget that.

[@robot.boy_]

J STANK- I CAN'T

[@robot.boy_]

I second this. Folks don't listen to black women unless a white person says it. They don't care about us. They care about money.

[@bunhime9903]

@@robot.boy_ He doesn't deserve his real name in my mouth or from my fingers lol

[@hellaluigi5252]

Then they continue to work with other problematic people. Performative wokeness is so odd. Why drop one racist but not the other?

[@coffeeandcurls2012]

Yes!

[@teshawnameertins]

they probably started opening up physical stores to tap into the older generation that isnt online, bc they wouldnt know about all the drama 😂

[@justadjustor8993]

LMAAOOOOO 😁😁😆

[@Bexans]

I get the feeling we're gonna look back at this video in five years and be like "Oh, the things we didnt know back then"..

[@alanamaria1273]

Omg yes i feel like something super crazy is gonna come out about morphe soon

[@catherinedean3796]

@@alanamaria1273 here from 2023... you were so right lol

[@meriani777]

In the words of youtuber, Nappyheaded Jojoba “Never trust anyone with a Morphe code.”

[@silviasavioli]

Sorry for the ignorance, but may someone kindly explain me what this infamous "Morphe code" is? I am quite a new subscriber in the beauty community, and I've been wondering it for a while. Thanks!

[@spillhorchata755]

@@silviasavioli it’s like a discount code you can use when you purchase something from morphe and the beauty guru with the code gets a small commission from your purchase

[@silviasavioli]

@@spillhorchata755 got it, thank you very much!

[@carieplants3989]

I only trust ones that have it but never say it!

[@delilahrose62]

Lol I love Ti

[@Bleachigo66]

Stephanie Nicole straight up was pressured by her workplace (in the beauty space) to take down her morphe video, because apparently the company had relations with people at morphe of some kind. She said no, resigned, and started out on her own. She deserves so much respect, and I highly reccomend her channel. 💙

[@crueltyfreemakeupheaven6907]

Indeed, thats amazing of her 👏🏻👏🏻👏🏻

[@brianaschino4903]

I would’ve done the same, I respect her and I’m glad she’s back on youtube, hopefully for awhile

[@coffeeandcurls2012]

yes , I love her . I'm so glad she stood up and left the video up.

[@amandaboskamp9733]

Thankfully that was the first time I had ever heard Morohe mentioned. I’m glad to see her back and hope she continues to upload.

[@haleymilbrodt8080]

Her videos on Jeffree Star also blew up and helped more people learn about his issues. She probably made a dent in his profits until the ridiculous Shane "documentaries".

[@VelvetCondoms]

Morphe should be prosecuted for some of their actions. Lying about ingredients is illegal in most countries. They could also be sued for negligence with customer safety. Influencers could get damaged reputations as a result of collab formulas being tempered with, and may have grounds to sue.

[@iolandagirleanu9006]

Nobody mentioned "The Evolution of Colourpop"?

[@marielcolley5656]

I think their story is still being written.

[@hhoneyglasss]

@@marielcolley5656 i definitely agree since they’re still pretty popular, even though they’re getting some criticism rn. but they’re unlike morphe, since they aren’t falling off like they are

[@bexslittleworld]

the evolution of two-faced or kat von d would be extremely interesting

[@kaitlynbrogan4754]

omg please

[@XxPiRoXxX]

OMG KAT VON D PLEASE!!!’nn

[@Hellbunnyfelicia]

Yes

[@barbieblue3336]

Also, too faced

[@Mom2joshuar]

I am very interested in about MAC! When I started watching KZbin MAC was like “the brand” and now you don’t hear about them anymore

[@toris5605]

This!

[@emilygriffith6702]

Yes! Should i stay away from them? 😂 why?

[@doppios5682]

Mac is not mentioned by youtubers anymore, but in real life Mac is still EVERYWHERE. They're not going anytime soon

[@TracyD2]

@@doppios5682 A lot of people mention all the time that their company dying. It simply isn’t true. Real makeup artists still use them. A lot of other countries outside North America still love them. They revamped some of their eyeshadow formulas and people on KZbin are starting to take notice again.

[@alexandranamani5992]

I think it’s mainly because the rise of other brands who make a point to advertise that they’re cruelty free so its kind off let makeup lovers know they’re supporting animal harm if they buy from them

[@amulyasubhash7764]

When you mentioned 60 shades of foundation, made me think about Fenty and how groundbreaking it was. I would love love love to watch evolution of Fenty.

[@kati.n]

I truly love your content . It's like makeup true crime. Not gossipy like "tea" channels . You really do your research and just lay it all on us , and you look beautiful doing it . 🖤🖤🖤

[@xXnymphXx]

I love it bc its something you can be interested in or fall asleep to without waking up to a murder description at 3 am 🤣🤣 I love true crime but that's the worst part lmao

[@frostyskeletons8950]

And without any of the ethical grossness of true crime

[@HelloListenGoodbye]

Morphe is the fashion nova of the makeup world

[@eve4351]

fashion nova sucks

[@d.aniela]

@@eve4351 that’s the point

[@brinxtruck]

and colourpop

[@celestemariscal4360]

@@brinxtruck ooooo girl 👏🏿

[@aleak2385]

my main guess as to why morphe was so hard to find info on is that they are being run in part by people who work in business for a living, compared to most influencer owned/run brands who broadcast their thoughts and opinions freely and tie their image to the brand directly (this applies to instagram based brands), main stream brands on the other hand know what info to hide and how to be incredible shady within the bounds of the law and out of public sight.

[@alisonwolf91]

Let me put on my tin foil hat...... Morphe is a MLM for influencers.

[@jazcarluccio4505]

Holy cow... Eye opener :o

[@Je551kuhhh]

Ohhhhhhhhhh excellent catch

[@vegayolanda5833]

I’ll go put mine on!!!!

[@EGMADH]

Sorry I’m ignorant but what it’s MLM?

[@tfadius]

@@EGMADH multi level marketing AKA a pyramid scheme

[@sorandombethany6307]

I’m still not convinced they weren’t more involved with Jeffree star.. seemed awefully convenient that his personal makeup artist became one of their directors?!

[@kimmyball4961]

Oh wow!! I did not know that..........

[@kimmyball4961]

Lipstick Sam??

[@andreearx]

@@kimmyball4961 it's lipstick nick lmaooooo

[@revenge0lobster]

The frames, the turtleneck, the sleek hair...we know you mean business.

[@berlineczka]

Also, the very professional editing at @41:37 :D

[@Hellbunnyfelicia]

😂

[@joeytansey8466]

In the makeup industry, "Shadiest" could actually be quite the compliment on the diversity of their products lol

[@thisfacebelievesyou8862]

I’m honestly shocked no one has trademarked that name for a beauty brand.

[@NotMooncrafts]

Lmao 😂

[@rclementine77]

AHHH LOL

[@Flyyyy453]

The evolution of Kat Von D would be interesting ( Also, my phone wanted to change Von to Con haha)

[@acameron513]

Maybe you should have left it that way.

[@SaDyHe]

I remember when morphe took over the beauty community. Before it was sigma brushes, coastal scents palettes, and bellami hair extensions being pushed by everyone.

[@jojoidk_448]

Ahhh morphe, or as Amandabb likes to call it, “a terrorist organization” 😂😂

[@divestdreamer]

As the wise one says "never trust anyone with a morphe code" 😂

[@machinegunlament]

Damn, I didn't know the US secretly funded and gave weapons to people with Morphe codes!

[@jojoidk_448]

@@divestdreamer yuuuupppp 🤣

[@robot.boy_]

I absolutely LIVE for Amanda. A queen.

[@rxxrcousin]

I love her so much lmfao.

[@antoinelk00]

Morphe is so shady, It makes Too Faced look like a saint

[@pagesinked]

omg where have Too Faced been? I forgot they existed 🤪

[@antoinelk00]

@@pagesinked Too faced turned into No Face since they gone asf lol

[@sersastark]

@@pagesinked we cancelled them.

[@silviasavioli]

I never liked Too Faced, too heavy scented products for my taste. Now I've definitely cancelled them, and I don't miss them.

[@antoinelk00]

@@silviasavioli I thought that was Huda with the shit that has the Whole Bath and Body works in her shit lol

[@MusicChick199]

Just a note!! The incident with James Charles in the UK was in Birmingham, not London! I lived there at the time and-- it was a LOT. And now the shop is pretty much always empty.

[@lottie9992]

Me too! I remember seeing the news if the bullring being blocked ect :) I'm glad someone else noticed too

[@TheAuroraGalore]

I used to work for an independent makeup company who sold eyeshadows that were 100% identical to Morphes. They were private labelled. I never had an issue with that, I had an issue with influencers marketing them as a unique and exclusive brand which was untrue. Whether or not the influencers knew about the private labelling, the brand never corrected any of them and all of their codes were vehemently pushed. I was shocked when I saw 'Morphe' palettes were being sold at the shop I worked at and my boss informed me that they were private labelled. It was like a slap in the face from Morphe/the influencers that kept saying that the formula is amazing and like no other..

[@westley5735]

Stephanie Nicole is the whistleblower we owe so much. She is a legend, idc if her content is boring now, she is a legacy channel.

[@chloecolbert7158]

Yes!! Her Morphe video was ICONIC and I’m pretty sure she’s the person that I got the info about J⭐️ from

[@etprincipalis]

videos from her that remain iconic: the morphe review, the j***star review and the two kylie reviews

[@cortney3798]

AGREED!!!!! She was one of the first people I followed and loved this hit lol

[@ancasilvia2143]

Truth! She was the first one that enlightened me about the beauty industry and how to be conscious as a consumer

[@xstreammakeova]

She’s not boring, I love her 😍.

[@mbstyles615]

“The bar is basically under the floor boards at this point” 😂😂😂 what a quote

[@netti6010]

Read this comment right as she said it😳

[@ilovemusic2543]

Damn that Stephanie Nicole video brought so much nostalgia of the original tea days. The tea was definitely a lot more sparse and serious back then.

[@Tinkatat84]

Let's not forget that JShill said the morphe concealer is the BEST ever and she uses it everyday. Really.

[@ellastevens4275]

I love how you said this week was going to be lazy content and then you drop this😂

[@smokey_glow]

I had the time 👀😂🤷🏻‍♀️

[@emilys.7627]

For real now I feel so unproductive

[@agentredfbi9626]

I'd love to see an evolution of ABH. Two years ago they were one of the most loved brands and now I feel like people are passing on them. I've seen a lot of her stuff at TK Maxx recently.

[@florabescansaluers]

Apparently they got bought out recently :/

[@IBothersSnape]

Norvina has run that brand into the ground

[@erinsymone1645]

I'd like to see that too! But I know she's also done a few other ABH videos already on her channel that I highly recommend.

[@holigatis7588]

Omg yas!!

[@TheSameYellowToy]

I feel like Norvina really ruined the brand with spamming everyone with too many palettes in a short time.

[@qnz469]

Luckily they arent hard to boycott, they rarely release anything interesting and their quality is subpar

[@lesb5544]

I’ve addicted to your content 😂 it’s like academic research meets true crime story telling meets the beauty industry & its insanity

[@lyndseybelle]

i literally think about this all the time, how morphe started as literally a private label brand???? not even the kind of private labeling we know now, but like.... buying already made palettes and brushes and just putting their name on it??? absolutely MIND BLOWING that morphe became a billion dollar brand off palettes that hundreds of other businesses were selling at the same time... i wonder if crown brushes is a little salty at all about it lol. i remember that stephanie nicole video back in 2016, cant believe that was 4 years ago 😳

[@pepperminttree]

I dont like them but thats great marketing

[@toris5605]

Branding and marketing pay off in the long run

[@littleanina8765]

Same. I stopped ‘supporting’ them back then, 2016. Just a shady brand.

[@Nitoh13]

Same! I bought some Morphe brushes and the 35O back then and noticed how bad the quality was and I couldn’t understand it since everyone online was raving about them. Later that week I watched Stephanie’s video and my mind was blown. Let’s not forget how Stephanie had so many issues at her work place because of everything she talked about in the video, she was asked to take it down and later quit her job. I am so happy she kept the video!

[@Jenninka]

I remember when people bought those big palettes like what Morphe sells from Coastal Scents and I haven’t heard anyone mention them in years

[@RaineRallon]

i’ll never forget when they randomly switched the price of their setting spray from like $5-$6 to $20+

[@carolinemercer9779]

Literally never noticed that, that’s soooo wack wtf

[@ninewectawski1935]

Yes!! I bought it years ago when it first came out and could have sworn it was like $8 bucks, one of the reasons why I even tried it because it was cheap enough that if I didn’t like it I could give it away or throw it out without feeling why I wasted money. Well I saw it again recently and saw it was close to $20, I couldn’t believe it was so much. I then went online to check out the pricings of their products because I used to buy a ton of Morphe back in the day for myself and my 2 teen daughters. I couldn’t believe how expensive the products were/had become, especially how much the price jumped in just a year or 2. I’m talking like a brush being $5-7 to now $15 plus, it was crazy to me, and at that point you might as well just spend your money on good quality brushes that won’t shed, break, not last long, like Morphe brushes do. At the prices their at now I just don’t see any reason to buy from them, wet n Wild is super inexpensive, they’ve done a lot to make their products better yet still have kept the pricing low. Morphe got a big head from all these KZbinr fans buying their products that now they think they can triple the prices and no ones gonna notice, yet the product is still crap.

[@angelagabrielle1084]

@@ninewectawski1935 I couldn't agree more!!! you are so right about all of this!

[@Flyyyy453]

Lol, just another example of Morphe being morphe. It’s not even funny that we just expect this from them now.

[@danielabackstrom]

Whaaaat

[@sabbatha]

fun fact, palettes like that existed in 2008-2009 without a name on ebay :P

[@jerricomerford5558]

I owned them alllllll and loved them!

[@satiricgames2129]

Before I went to school for makeup they where my life. Can we say costal scenes . Loved EBay for this stuff.

[@HifiveOh1]

Has anyone requested Bunny (Graveyard girl) cause... that's one I would watch. *as I've already binged the whole series*

[@catherinedean3796]

yesssssss. i remember being such a big fan of her in 2014, lost interest, then i remember her series with shane, and after that i made a point to not watch her anymore because she was just so different. i'd be willing to see an evolution of her stuff!

[@gabbycat519]

50 minutes of hannah talking? And listening to her as I play around with makeup? With my champagne toast candle in the background? Yes please.

[@grandmaouimette]

Literally the best smelling candle

[@sydneymorris5158]

The little bit of tomato falling off the cutting board killed me 😂

[@kainatfatima8740]

i thought i was the onle one that noticed

[@dalia5964]

Where

[@HayleighPaige]

@@dalia5964 at like 1:50

[@bardlover6]

Same lol

[@Hippidippimahm]

Stephanie Nicole is uploading again! Please everyone support her, she’s a damn legend.

[@Killerqueen1228]

Re watching this in 2023 after all the morphe store closed 😂 shady is an understatement

[@lolacharel]

“The expectation for Morphe is already under the floorboards” SERIOUSLY

[@AngelicVirgo]

Wasn't Jaclyn Hill a Sigma brush lover before Morphe?

[@lisamichellebeauty]

Yep!!! Sigma E40 brush= Jaclyn Hill

[@justynawisniewska1213]

They all were.

[@jfm14]

Yep! They were all hawking Sigma brushes before Morphe jumped into the ring. Mind you, their brushes are actually quite good IMO. I think they shot themselves in the foot when they were at peak popularity, though... it seems they got a bit greedy and kept raising their prices to make more money, apparently oblivious to the fact that a large part of their appeal was the more affordable price.

[@prettylilthingxO]

yepp! alot of people cant afford sigma though, so im sure she figured she'd make waaaay more commission of the cheaper morphe brushes.

[@Natalie_11188]

She was. Sigma Brushes are high quality, I have many from 2013/2014, I’ve only had to replace my F80 flat top kabuki (which I found at Nordstrom Rack).

[@dellaliz1610]

I feel like the brick and mortar store likely helps insulate their bottom line from some controversy? Like you were saying: the “beauty community” is a small fraction of the actual beauty consumer market. And I’ll bet that causal beauty consumers browsing the mall are more likely to wander into a brick and mortar morphe store and buy brushes or a palette then to do the same with their website.

[@morganelizabeth534]

The Evolution of Manny, he’s changed SO MUCH.

[@Beleen-gw3vw]

she made an interview just after

[@Partycitybaex]

In a good or bad way?

[@rodrigoramirez5989]

Has he ? I unfollowed him after all his drama and how fake he was. (No hate, it was a legit question. Hahaha)

[@sh00tingstrz]

Anytime someone (especially a KZbinr) says “really really” I cringe a little bc he does that. Hannah does this too lol she actually did it while I was typing this 😂😂😂

[@hhoneyglasss]

@@rodrigoramirez5989 yeah! he’s matured a lot, and i just started watching him and he’s a breath of fresh air

[@courtney6753]

God... I worked at Ulta from 2015-2019 and I died a little each time someone asked for the James Charles Palette

[@courtney6753]

@Miten Menee because we never had it in stock. At least for the first couple of months, and customers were so mean about it, as if we had control over it. If we did have it in stock, we couldn’t put it on hold. It was just a nightmare as an employee

[@annastascia878]

@@courtney6753 I was in ulta today and they’re on full stock ajdbwidb, it’s so funny how things change. One day you can sell out in 5 minutes, next your products are on sale :/

[@laurahunt9335]

Does anyone else remember back in the day when Costal Scents palettes were super popular on beauty KZbin, haha

[@AnnaLovesMakeupYT]

Yessss! I got a whole set of four of the 88 color palettes, & it was my JAM!!!!

[@laurahunt9335]

@@AnnaLovesMakeupYT I was trying to remember how many shades those had. I remembered it was an obscene number.

[@musichealseveryone]

Omg this opened a deep memory that I completely forgot about

[@amulyasubhash7764]

Ohmygod !! You're an OG viewer. Wow, how times have changed.

[@laurahunt9335]

@@amulyasubhash7764 I have memories of people using loose mica/pigments from them as well? Like giant bags meant for making soap and other cosmetics.

[@mandabeautyaddict5444]

about the jaclyn hill palette- i used to be a diehard jaclyn stan and when i visited la in 2017 i was super excited to buy the jaclyn palette at the morphe store because it was always sold out online. the palette exterior was white cardboard and got SO dirty and there was nothing with shade names. shortly after is when they started selling it at ulta but they changed the packaging. they made the exterior a more shiny material so it was easier to clean and included shade names on the back. i remember this so distinctly because i remember being really upset that they changed and upgraded the palette after i purchased it already

[@___Emily__]

Affiliate codes still aren’t mainstream knowledge, especially amongst very young and much older generations. I just explained what they are to my mom a few days ago, and she was shocked to realize all the interior design/home décor KZbinrs she watched were making money off their linked “suggestions”. It made her immediately question how truthful they were being about the quality. It’s sneaky. I’ve seen very few KZbinrs actually explain what those codes mean to their audiences in every video in which they’re used, and I think it’s wrong to assume just any average viewer will know what those codes mean for the person pushing them.

[@drunk_on_milkshakes3279]

If only Morphe’s bland packaging designs was as spicy as their many controversies 😂

[@justjoannak]

Underrated comment 🤣

[@ms.stitch3372]

I agree. I think the packaging is kind of cheap. I got a blush set from them and it looks like the mirror wants to fall out of it

[@drunk_on_milkshakes3279]

@@ms.stitch3372 I just feel like I could excuse the repeat shades if the packaging was nicer 😂

[@rachaelbrown3656]

Morphe makes Limecrime look angelic

[@squidward9155]

This brand will never sit right with me, way too many scandals and shadiness

[@acameron513]

Especially lying about being cruelty free and trying to hide carmine as an ingredient. I'm adamant about not testing cosmetics on animals and I generally avoid using carmine for religious reasons. I technically can, but it's a hassle because I can't pray with something impure like that on my face. So, trying to hide those things is very insulting to me. Those are things that I need honest answers about.

[@LucindaR]

Oh we talking about the Cartier bangle gang today? *pulls up a chair*

[@kateregier7713]

CARTIER BANGLE GANG 😂😂😂😂😂😂😂😂😂😂😂

[@britt_2617]

😅🤣🤣

[@Nevemillie]

before even starting the video I have to say the straight hair/glasses combo is just *chefs kiss*

[@phoebesargeant8822]

When I’m literally watching this video while cooking that EXACT meal from hello fresh 😳

[@smokey_glow]

Dude it was so good. I hope you like it!

[@Megan43210]

I remember back in the day when Jaclyn came back from vacation saying she found the coolest brushes and eyeshadows at morphe amd wanted to show all of us 😂

[@becktacular88]

I absorbed every word of this - honestly really well written, executed and researched.

[@taylorrosepole]

Who else didn’t know what private labeling was until now

[@soundwave.superior]

Im having a difficult time understanding how it's a legal thing that companies can just do

[@depressedcockroach4045]

@@soundwave.superior most businesses just take something from the store and resell it in a cuter packaging especially when they're just starting. Etsy is unlawfully full of these sellers, but that's obviously bad since it should be handmade and stuff. Its OK if they're transparent imo

[@taylorrosepole]

@@soundwave.superior from my understanding, most brands start out by drop shipping items from places like AliExpress and adding their own label to them. Once the brand grows, they can seek out their own manufacturer (for makeup it would be finding a lab) versus using a supplier where they are premade. My boyfriend is in the online marketing business and did this with metal straws a couple of years ago. (Disclaimer, I’m totally not an expert but that’s what I understood from his explanation haha) I had never heard the term “private labeling” before so it threw me off, and I didn’t realize that such a huge makeup brand was doing it 😳

[@lnterestingg]

@@taylorrosepole check out Jordan Theresa on KZbin, she also talks about drop shipping with depop. Ppl buying cheaper clothes and selling for a higher price on second hand stores. She is very well researchd on the politics, companies and industry practices in many of her videos

[@earthangelbaby_]

I literally just watched Amy Loves Makeup’s video on private labeling before this!

[@rxxrcousin]

Bh Cosmetics/Coastal Scents OWNED the many color palette game. Do you guys remember 120 palettes? Morphe could never.

[@Rach41886]

My 88 shimmer palette was my FAVE for the longest time!! Ahh memories haha

[@sharkness100]

Yes... I had them 😊

[@rxxrcousin]

@@sharkness100 I had to throw mine out but I miss it everyday.

[@beautychanel88]

Those were amazing

[@Jenninka]

My coastal scents 88 palette walked so the James Charles palette could run

[@Kibikayuki]

I'd love to see a Colourpop one next or maybe Seed Beauty (parent company of Colourpop, Kylie, and KKW).

[@Hellbunnyfelicia]

Me : I am not about to watch someone fact check Morphe Cosmetics for 50 minutes Me : *also halfway through it* 😳

[@elletheesocialist]

So glad to see Stephanie Nicole mentioned 💖 she’s such a GEM! And so informative because of her background in the cosmetics industry! I remember she was actually one of the first channels to call out J* after Jackie and MakeupByShayla did.

[@WarchiefPeebs]

I'm going to admit.. Those Jaclyn Vaults.. if they were from a credible brand, I'd buy 3/4. Gorgeous colour story.

[@LynneGirl26]

Same

[@meghanfeole3131]

Don’t... I have them all bc i thought the same, they’re disappointing

[@saraa1741]

My friend got two of them, and she tried them first and she said they were horrid. She asked me if she was using them the wrong way, and then I tried them, and wow, super disappointed. The color story is beautiful, but the actual shadows were chalky and performed like crap.

[@chadyfrs93]

I bought dark magic for my mom and she hasn't got any complaints

[@larissamziegler]

Seeing that clip of Stephanie Nicole pulled that memory of me watching that video from the recesses of my brain

[@TheAudraReins]

60 shades of foundation, some with a 💩 green undertone... WHY?

[@acameron513]

I mean... there's olive and then there's vomit. This is absolute proof that a large shade range does not equal inclusivity. See also: initial Beauty Blender foundation release.

[@ModernNinja210]

I have been LOVING the straight hair on Hannah! It looks so sleek and shiny and smooth and soft! **will always stan the messy bun still**

[@marlarodriguez9055]

You should do the evolution of Michelle Phan. She’s the OG beautuber

[@beautychanel88]

I loved her, still remember her video how to make your own pore stips 😂 that smell my god

[@aisharashid3774]

ONG YES

[@SwedePotato314]

Yeah she created ipsy, and her brand Em is amazing. She is one that stayed so unproblematic while on KZbin and has created brands that have been upfront and as unproblematic as it can get nowadays. I'd love to see a deep dive on her. I feel like she was almost everyone's day 1 beautytuber. And she made something of herself and grew positively from her time on KZbin and used it to move on and make bigger and better things. Great recommendation.

[@toffeecrisp6917]

Ahhh yes the days where KZbin Beauty was just about make up and not drama. I been watching since 2011 I would say it’s been through so much changes over the years

[@julesking1303]

@@SwedePotato314 At the start of the pandemic i was living paycheck to paycheck and despite contacting support multiple times and attempting to cancel, IPSY continued to charge my card and send me their dipshit products for 4 goddamn months. Like, I don’t blame Michelle Phan for that, but it was a legit issue for me during a time that was already extremely stressful.

[@m.tantan8813]

This is a small thing but thanks for saying “hypothesis” instead of “theory” (this is around the 43:35 mark when you’re talking about Morphe trying to be an umbrella company for influencer brands) As a scientist, it annoys me that there’s a disconnect behind the meaning of the word “theory” between the scientific community vs the general population. The general population tends to think that “theory” means that it’s an educated guess, while in science “theory” actually means an explanation/answer to a question that is backed up by substantial evidence through the scientific method and independent studies. In the science community, “hypothesis” is the word that’s used for an educated guess. I noticed with the pandemic that a lot of people have misunderstood this difference (I’ve seen some people doubt The Germ Theory stating that theory means an educated guess 🙄) so I just wanted to say thanks!

[@meghanwalker8865]

I want people to comment and like this comment so EVERYONE sees it

[@Impericallyfrozen]

I agree I was taught that a theory can be still challenged but it is not a hypothesis and it is more closer to a law in many instances than closer to that of a hypothesis. I do believe though that language changes and that there seems to be a difference between colloquial use of a word and literal meaning, as a poli sci student this happens all the time due to practices and principles of various political theories existing at the same time. Sometimes words seem to take on a new meaning

[@PaolaRL]

Thank you for this comment!!!

[@LieutenantSloth]

I love this comment. I'm trying to brush up on my vocabulary thanks to SmokeyGlow and nappyheadedjojoba

[@jalapeno1119]

I think where this mix up stems from is the term "conspiracy theory". There are some conspiracy theories that do have a lot of evidence or reasoning to support it, but with pop culture conspiracy theories, they're kind of just for fun and closer to a hypothesis.

[@katp8625]

I literally don't even like makeup, but for some reason the way you tell the drama is so interesting lol hooked

[@witlessmargo7129]

You know that one kid at the pool who keeps on hesitantly dipping their toes in the water without ever getting in? Yeah that’s me with the makeup community

[@MM-yk5fu]

Hannah I cannot stress enough how much I need a “products I use on my hair” video because I NEED to know, your hair has been looking so amazing recently! ❤️

[@juliagross3136]

I’ve been thinking the same thing! I’m trying to grow out my hair right now and keeping it healthy is a challenge

[@Misspastryface]

The store opening with James charles was actually a shopping centre in Birmingham. Huge but not “shut down a part of London” huge 😂

[@feelflows]

Little correction about James Charles and the Morphe store in the UK, it was in Birmingham instead of London and he basically put half the city on gridlock because of the crowds that went to go see him.

[@feelflows]

Morphe: exists Every KZbinr: *”Oh mY GoD It’S So PIgmEnTEd!!!!!”*

[@jessica23claire]

I have a Morphe palette (a mistake I will never make again) and they're really not that pigmented....

[@feelflows]

@@jessica23claire I have the 2019 limited edition pride palette, it’s pretty decent, but it’s nothing to ride home about. Other brands like Colourpop are way better and the palettes are much easier to travel with.

[@lexivee9571]

Sooo pigmented!!

[@jessica23claire]

@@feelflows I have that one too! I like it but it’s not the best, I agree.

[@theemaxwilson]

I literally looked for an “Evolution of” playlist two days ago. Thanks for giving the people what they want 😩

[@sillygoose_stephie]

I’m living for these looks with the middle parted, sleek hair. So professional looking and so gorgeous!

[@bjsxo5191]

The first half of this video took me to another time😭 I still remember buying the 350 & other pallets & brushes because of how hyped up they were. Crazy how much has changed and happened since then!

[@WimberlyAnn]

I remember Morphe coming out. I feel like Sigma was already doing the influencer marketing but got pushed out by morphe

[@sharkness100]

Exactly.... at first all I remember Jaclyn Hill, MakeupbyTiffany, xteener, Marlena and Nicole Guerrero would only talk about Sigma brushes.... then like it felt like in an instant that Jaclyn would only talk about Morphe.... and only Morphe... I always thought that was weird

[@karentucker2161]

I hear other makeup artists use sigma only or their main go to brushes

[@Claire-td1ng]

A lot of influencers I follow use Sigma brushes or Mac ones. It's just that they are pricey compared to Morphe. Morphe also does lots of sponsorship I think and stuff with influencers and they're cheaper so some tend to promote Morphe brushes instead

[@oralysis]

the dedication of still putting out quality content right before glowmas, a real one

[@luxveda8868]

Stephanie Nicole is literally my favorite. I’m so glad she’s back!

[@paintedbymanuel]

This video basically just says: Welcome to capitalism, sweetie. There's no transparency, just capital.

[@xHannahx0]

Morphe’s pricing is so weird to me. Their eyeshadow palettes are ~$25 (the 35C and the 35xo) with tons of shades, but stuff like their setting spray and bronzer are close to $20 each. Like what?

[@PrincessSunshine]

KICKS, the biggest “department store” beauty retailer in Norway, just announced that they will start carrying Morphe and I was high key disappointed and see this as a laps in judgement from KICKS. Morphe has seemed shady to me for a long time.

[@crueltyfreemakeupheaven6907]

Yeah same here in Belgium in Ici Paris XL... and the I get questions from family and friends if its any good. I'm like "yeh no, there are way better makeup choices to make" 👁👄👁

[@crueltyfreemakeupheaven6907]

Honestly I still use what I have already, I dont like throwing makeup away. But the shady issues with Morphe make me not wanting to buy anything from them anymore... and the quality of other (indie) brands, certainly nowadays, is so much better tbf 🤷🏻‍♀️💯

[@sirieriksson9010]

I thought it was a weird decision by Kicks, I feel like morphe is cheaper than their vibe. Morphe would be better suited at Vita, I think (even though Morphe isn’t cheap in our currency...). Why can’t they spend time getting Fenty here?

[@Msleonoraful]

Yeah mecca in australia which sells hourglass and by terry has also started selling morphe which cheapens their brand in my opinion. Money is king though

[@Thehellevator]

Same! I would expect this from Vita, seeing as they have J*, but I expected more from Kicks. I was kind of disgusted tbh

[@MaDMakeup23]

Back in 2015ish, I was in Cosmetology school and I went to the Bronner Brothers hair show in Atlanta. Though this was mostly a “hair” show selling hair products, there were a few booths that sold makeup. This was my first time ever seeing Morphe. And it was a dual booth with...CROWN! Half the booth was Morphe, half was Crown. That was where I first purchased the Morphe 35O palette and the brushes were all the same on both sides of the booth. The hair, the feral, the handle and the numbers (even with the C on them before the numbers) but the Crown brushes were a dollar cheaper than all of the Morphe ones. So i bought several eye shadow palettes from Morphe but all brushes from Crown. When I got back home from the trip, Jaclyn hill posted a video debuting the 35O palette and it was sold out within the week. I was so happy I bought it, but looking back...wow lol

[@vegayolanda5833]

I bought the Jaclyn Hill Favorites palette when she introduced it (I was out of a job and broke) and I was sooooo disappointed by its quality that I never bought any of her collabs.

[@lovely1592]

I got the JH armed and gorgeous pallet for Christmas and its ok..... nothing great nothing crazy . Pretty color story but kinda hard to blend 🤷🏾‍♂️

[@luvjones4dasoul]

I also bought the favorites palette, and ended up depotting it

[@mikat1]

If I were buying something labeled as vegan and it wasn't, I don't even know how I'd feel, for real.

[@randomnotimportant9607]

I'd be so pissed and I'm not even vegan/vegetarian/cruelty free. It's not okay to mess with people's beliefs/morals like that - would you intentionally give a vegan friend a non vegan sandwich and tell them it's vegan? That is just vile. And that's basically what morphe did just worse.

[@mikat1]

@@randomnotimportant9607 absolutely!! If you as a brand don't care enough to offer REAL vegan & cruelty free products, don't even target this demographic.

[@KendraMorgan]

I'd be livid. Im not Vegan, im CF but boy I'd be pissed.

[@danielabackstrom]

I'm not even a vegan but I only buy cruelty free and vegan makeup, if a makeup brand betrayed that "trust" I'd be so upset!!

[@KyndalTheMeister]

I would be devastated. Having my cosmetic and skin care cruelty free is absolutely vital to me.

[@MilenaHdez]

The middle part with the glasses is a vibe. Also you look great in that color! This look is everything!

[@funofme]

okay but you saying that the emphasis isnt on the makeup just blew my mind it is so true

[@alycat4425]

Me: Morphe is so problematic, I will not buy their products. Morphe: *Releases another neutral pallet.* Me: No. Morphe: BUT THE SAME 30 SHADES OF BROWN.