Soft Power vs. Hard Power vs. Smart Power in Global Politics

What does it mean to have power in Global Politics? Here, we'll look at soft power, hard power, and as proposed by Political Scientist Joseph Nye, Smart Power. Generally speaking, Hard Power is related to military strength or economic sanctions, Soft Power is the ability to influence others, and Smart Power is a strategic balance of both.
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Sources:
Nye, Joseph S. The Future of Power. New York: PublicAffairs, 2011.
Obama Speech, obamawhitehouse.archives.gov/...
Global Politics Guide, 2017, International Baccalaureate.
Heywood, Andrew. Global Politics. Basingstoke: Palgrave Macmillan, 2014.
Murphy, Robert, and Charles Gleek. Global Politics: Supporting Every Learner across the IB Continuum. Harlow, Essex: Pearson Education Limited, 2016.
The 2019 Soft Power 30 Report, Portland Consulting, softpower30.com/wp-content/up...
Images:
Joseph Nye, By Chatham House, London - www.flickr.com/photos/chatham..., CC BY 2.0, commons.wikimedia.org/w/index...
Fist, Photo by Luis Quintero from Pexels
North Korean Military, By Uwe Brodrecht - 0952 - Nordkorea 2015 - Pjöngjang - Parade zum 75. JT der Arbeiterpartei, CC BY-SA 2.0, commons.wikimedia.org/w/index...
Trump Sanctions Tweet, / 1174305447513186304
Merkawa Mark IV Tank, By MathKnight and Zachi Evenor - Own work, CC BY 3.0, commons.wikimedia.org/w/index...
Countries by GDP, By Getsnoopy - Own work based on File:BlankMap-World.svg, CC BY-SA 4.0, commons.wikimedia.org/w/index...
UN Security Council, By White House (Pete Souza) / Maison Blanche (Pete Souza) - The Official White House Photostream [1], Public Domain, commons.wikimedia.org/w/index...
Johnson and Trump, By The White House from Washington, DC - #UNGA, Public Domain, commons.wikimedia.org/w/index...
Russia - 2016 Election, www.newyorker.com/magazine/20...
BTS, By Korea.net / Korean Culture and Information Service - www.flickr.com/photos/koreane..., CC BY-SA 2.0, commons.wikimedia.org/w/index...
Canadian Peacekeepers, Fair Dealing, Department of National Defence photograph by Corp. François Charest.
Flag burning in Iraq, by Thaier Al-Sudani / Reuters, fair dealing, www.thenation.com/article/arc...

[@lilithsteiner4043]

as an IB global politics student I can't even express how much this helped me I have my first mock exams coming up and this is really great

[@KorczyksClass]

I made these with IB Global Politics in mind, so I'm glad you found it helpful! You should check out my other videos too! :) Good luck on your mock exams!

[@alantemurchanow4099]

I'm also an IB student

[@KorczyksClass]

Good luck on your exams!

[@KorczyksClass]

Check out some more of my Global Politics videos here! kzbin.info/aero/PL-MZyeaK_bhvgZfBQ_AfjizWO27-YzXeB Which type of power is most important in the world today? What about the power of Non-State Actors? Let us know in the comments below!

[@sabimegeorges7629]

The greatest soft power that I ever seen was the Korean wave. What entangles me is the Korean historical TV dramas. You're watching a TV program that 150 episodes with nonstop suspense and action and every episode has its movie quality. And the show is not even in English. What can be more powerful thant!

[@mimilo6326]

This is a great video, thank you!

[@KorczyksClass]

Thank you! I'm glad you found it helpful!

[@user-sy3dg1vk4x]

CONGRATULATIONS 👏 FOR ORGANIZING SUCH A WONDERFUL PRESENTATION

[@KorczyksClass]

Glad it helped!

[@byst017]

this is such a great explainer, i'm subsribing. Thx!

[@KorczyksClass]

Thanks for the sub! I hope you found it helpful!

[@shreeshkarmarkar6348]

love your videos man

[@KorczyksClass]

Thanks! I really appreciate your support! 😊

[@carolinecubillosruiz1231]

Amazing video! thank you so much

[@KorczyksClass]

You're very welcome! I'm glad you found it helpful!! 😊

[@elviszavatti8619]

Awesome! Thank you!

[@KorczyksClass]

You're welcome! I'm glad you found it helpful! :)

[@nataliehallxo]

This is so helpful thanks

[@KorczyksClass]

You're very welcome! I'm glad it helped! 😊

[@GjaP_242]

In contrast to the coercive nature of hard power, soft power describes the use of positive attraction and persuasion to achieve foreign policy objectives. 4:53 Joseph Nye, the originator of the concept, initially set out three primary sources of soft power as he developed the concept. Nye’s three pillars of soft power are: political values, culture, and foreign policy. But within these three categories, the individual sources of soft power are manifold and varied. Source: Soft Power 30

[@woofiegoofie]

Thank you !

[@KorczyksClass]

No worries! I hope you found it helpful! :)

[@monizmc3763]

Outstanding explanatory videos Mr. Korczysk! Some powerful leaders such as Thai former King Bhumibol during his reign in almost 70 years trying to help Thai people trough his ideas in Agricultures projects around the Kingdom in position of Non-State Power that transform the living style of Thailand nowadays. My doubt is that by influence, leadership and the ability to change people behavior without any role in the State is considered soft power? Thanks

[@KorczyksClass]

Thanks, I appreciate it! The way I talk about power here is more related to relations between states. While ideas like soft power are also sometimes applied to leaders and their relationship between the people they govern, it can be a bit trickier. If you were to connect it, you would have to determine if the leader wants the people to do something, if there are some outcomes the leader wants to see happen, and if those are achieved through without laws/specific rules that might have rewards or penalties attached to them.

[@markobrien548]

Excellent work 👏

[@KorczyksClass]

Much appreciated! I hope you found it helpful!

[@barbaraaranzazuarrietamedi6457]

thanksss it was really usefull

[@KorczyksClass]

Great! I'm glad it helped! 😊

[@helenalolli3989]

Great video! Keep up the good work.

[@KorczyksClass]

Thanks! I hope you found it helpful!

[@Jackie78906]

A good example of soft power which I have seen in recent years are Turkish Historical dramas. These dramas have significant following in South Asia, among the Muslim population. This soft power has created a significant support for Turkish president Recep Tayyip Erdoğan in India, Pakistan and Bangladesh. He actions in middle east often has huge support from the Muslims of South Asia. By using this soft power, Erdoğan has to some extent reduced the influence of Saudi and other Gulf Arabs as leaders of the Islamic world. Erdoğan's actions in diplomacy and military are often compared with lead characters from Turkish Historical dramas who are fighting for justice and truth which originates from core Islamic values.

[@khenchelakhenchela4319]

Thank you sir ❤ i need the importance of soft power????

[@tatobezhitashvili6857]

A very informative video! 👏👏

[@KorczyksClass]

Glad it was helpful! Thanks for the comments!

[@kittymeow7226]

Hi, what would be another example is smart power used in a event?

[@marial4048]

Magnificent video

[@KorczyksClass]

Thank you very much! I hope you found it useful!

[@user-bu2nh8cn7u]

I really love this😍

[@lucykinyua8052]

1) How is the rise of Asia (Asian Century) likely to impact the following aspects of International Relations? (a) Balance of Power (b) Global or World Institutional changes (c) Conflict

[@KorczyksClass]

Good question. These are definitely questions that can have a wide range of answers. Check out these two videos from political scientists John Mearsheimer and Joseph Nye that look at China and Asia from different perspectives. It should help you answer your questions! Mearsheimer: kzbin.info/www/bejne/iInPnXeea9d3Z5o Nye: kzbin.info/www/bejne/bWqZfZmOrN98i80

[@ecfunchannel6241]

Great video

[@KorczyksClass]

Thanks! I hope you found it helpful! :)

[@danaalramadan4385]

thanks for the video1 did you coin the term cyber soft power?

[@KorczyksClass]

I hope you found it helpful! :) I didn't coin that, it too came from Joseph Nye's book.

[@HelloHello-cc8tj]

This was a fantastic video, though i have a question regarding how its practically applied to foreign policy like i get the concept but i am a little confused how it would influence a nation in the Grand schemes of things If anyone could help me understand it would be really appreciated?

[@TriPham-yo7we]

Power is rate of change over time require

[@hazlinabdulhamid7461]

Malaysia is watching..✌️😊✌️🇲🇾

[@KorczyksClass]

Thank you!

[@phionaakwero305]

you are the best

[@KorczyksClass]

Thanks, I hope it helped!

[@soumayasoidri3441]

I am New....its amazing i learn from mayotte its is an island thanks Ps: am french

[@KorczyksClass]

Glad it helped!

[@piaberni3735]

God I love your videos! I was procrastinating and you saved me! God bless you ❤️

[@KorczyksClass]

I'm glad they helped you out! Thanks for the comment! 😊

[@piaberni3735]

@@KorczyksClass aww you even replied. I really love the content! I will dedicate my bachelor speech to redbull, Wikipedia and you hahahahaha

[@KorczyksClass]

@@piaberni3735 haha, Good luck!!!

[@MattMussett]

💔

[@eliaschris2154]

Very nice. As of the cultural power. Think of the American tvshow FRIENDS as an example which broadcasted almost all over the world. Let's take the people outside USA who liked it very much (not just watched it once) fell in love and influence them in many ways. This people are more likely to adopt more pro-American political stances in their countries, the way I see it. (That translates into voting for pro American political parties). The same goes with other cultural "products", either tvshows or rock bands or whatever. This is also the core subject in Ukraine I suppose . One actor playing smartly all this years making people adopt pro American stance and the other going medieval, bruttally with hard power.

[@kiosquemusical2426]

Love your teeth. Good explanation! Smart power is the best. I think.

[@KorczyksClass]

🤓 Thanks! I'm glad you found my video helpful! 😊 Smart Power is definitely something states aspire to.

[@kiosquemusical2426]

@@KorczyksClass Yes. Definitely. Can i ask you a question? How Google and Facebook use the smart power?

[@Muffinasdf1]

The fly at 7:31 is a paid actor.

[@terrytorres7808]

「あなたの動画はとても良いですし、メッセージがた

[@insearchofexcellence3230]

Great

[@KorczyksClass]

Most welcome!

[@insearchofexcellence3230]

@@KorczyksClass Thanks Dear!!

[@Ktsquare2008]

👏How about sharp power?

[@nirangamunasinghe2120]

👌

[@KorczyksClass]

Thanks for the comment! :)

[@ronkipp170]

I noticed there was no rank on China's soft power to build their new silk road. They're definitely investing a lot of money in that.

[@GjaP_242]

CLIMATE CHANGE. Soft power, writes Joseph Nye, is “the ability to shape the preferences of others.” Among other resources of soft power are values, policies and institutions. In the past decade India has deployed these resources on climate matters. 6:19 Source: CEEW

[@GjaP_242]

China has achieved its best ever performance in the Global Soft Power Index, overtaking Japan as the highest-ranked nation in Asia. China has seen its Global Soft Power Index score increase by +9.9 to 64.2, moving it up from 8th to 4th in the overall ranking. Though China’s performance may be a surprise to some in the Western world, it will have been expected across many developing countries. Source: Brand Finance

[@moaengene2172]

I loved that you used BTS ❤😂

[@KorczyksClass]

🕺

[@user-lj1lz9pp4e]

Hard power is more important

[@jarrodyuki7081]

only hard power matters!!!!!!!!!!!!!!!! army navy air force marines initdmiantio nadn fear thats waht maichaveill is thats what nietsche is.

[@keeslubberding471]

Europa from soft power to hard power mr Putin💗💗💗💗💗💗💗💗💗💗💗💗💗

[@VisibleMRJ]

Me watching this post Afghanistan: American in Afghanistan = failed attempts at soft power

[@KorczyksClass]

Yeah, really shows how difficult it is to measure the impact of soft power.

[@armandomoralesviramontes7508]

🗿

[@GjaP_242]

Global Soft Power Index is a composite index calculated from extensive public opinion surveys and expert assessments, evaluating the soft power of 60 countries, mostly high- and middle-income economies, along seven pillars: business and trade, governance, international relations, cultural and heritage, media and communication, education and science, and people and values. 1:23 Source: SDG Pulse

[@johnbrendanoneill1029]

Irexit

[@thecompetitionistparty8991]

This is not power. This is submission. There are three ways to get someone to submit, voluntarily submission, submission through trade, and submission through coercion.

[@carlosmario7608]

Economy Santions /Embargo ,Blockade ~> Hard Power 😮🌎🏗✈️💵💸🤨

[@sq3611]

Thank you !

[@KorczyksClass]

Glad you found it helpful!

[@sq3611]

@@KorczyksClass please make more videos, you are the best! I rely on you ❤