Sommelier Compares Cheap vs Expensive Wines ($18-$300) | World of Wine | Bon Appétit

'World of Wine' returns to Bon Appétit and this time out sommelier André Hueston Mack is sampling four bottles of Cabernet Sauvignon that range in price from $18 to $300. If you've ever been curious as to why one bottle can be exponentially more expensive than another, watch as André explains how the experience changes the deeper we go into our wallets.
Follow Andre on Instagram at / andrehmack
Director of Photography: Kevin Dynia
Editor: LJ D’Arpa
Host: André Hueston Mack
Producer: Halie Aaron
Line Producer: Jen McGinity
Associate Producer: Yoshivel Chirinos
Production Manager: Janine Dispensa
Production Coordinator: Elizabeth Hymes
Camera Operator: Jeremy Harris
Assistant Camera: Kirsten Potts
Audio: Rachel Suffian
Production Assistant: Alex Mitchell
Post Production Supervisor: Steph Cardone
Post Production Coordinator: Scout Alter
Supervising Editor: Eduardo Araújo
Assistant Editor: Billy Ward
Covid Officer: Jason Chester
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0:00 Introduction
0:44 Region
5:31 Storing and Aging
7:34 Vineyard Cost
9:49 Vintage
11:40 Marketing and Packaging
12:48 Reputation
13:47 Impact On Price Summary
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[@alfai01]

Shoutout to André for teaching us about the art, history, culture, and science behind wine. How do I like this video twice?

[@gagamba9198]

_'How do I like this video twice?'_ Log out of this account and login with your other account.

[@johnnydeppisarapistjohnnyd8962]

-come over and see music videos about johnny depp

[@isaaabelthebest]

Using this comment for André appreciation. I would do anything for this man

[@hobbs2005]

I think a really compelling video would be having him blind taste these wines and rank them accordingly independent of price.

[@nunyabizz50]

I can virtually guarantee i could replace the wine in that $300 bottle with $2 buck chuck and 8 out 10 wouldn't tell the difference.

[@stevedecklin]

@@nunyabizz50 That says more about you than anything. Do you have taste buds dawg? Can you smell? Even non-wine drinkers cam taste a difference between 2 buck chuck and a 10$ wine, 2 buck chuck is gross

[@DianeGraft]

@@stevedecklin I'm a non-wine drinker with a very very sharp sense of taste and smell. I find most wines gross. They overwhelm me with dryness and tannins. The few that I can tolerate at all are much closer to a 2 buck chuck than anything fancy. So a high-priced wine doesn't impress me at all.

[@skrimper]

​@@DianeGraft so your taste buds are bad then

[@davidckoocie6527]

@@DianeGraft What your personal preferences or amount of taste buds you have isn't really what it's about. Wine tasting is more objective where there really isn't any "I like or dislike". It's about talking about the wine for what it is. Taste is subjective but there is an objective system where quality has been decided based on the factors he talks about in this video. If you have a sharp sense of taste or smell as you describe it you might be what the industry call a Monroe (or a super taster). There are basically three types of tasters (I can't remember them all in my head) and Monroe is the most sensitive aka you have more taste buds than the average person. That would mean you lean towards simpler foods without alot of acid, bitterness or spice and you prefer sweet things.

[@1000mgTren]

Finally more of my favourite Bon Appétit show. Love André.

[@williamgullett8071]

He doesn't slurp the wine enough.........

[@Whitleya]

Every time I watch one of these I have to go out and buy a bottle of wine. Every...bloody...time, haha.

[@kendallstark4302]

It does get expensive after a while 🤣

[@martberg7874]

I could listen to André talk about wine for hours! Awesome as usual.

[@Blue28485]

I would love to see Andre doing a blind test (where he is guessing places/varietals/price ranges)! Not that Andre isn’t super authentic, but brains play strange tricks, even for experts. That will be fun to watch!!

[@TraceurRyuk]

You should watch some of Wine King’s videos. Him and his guests are true experts that frequently do blind tastings and frequently guess wines down to a specific region or vineyard

[@DeathRiderZero]

@@TraceurRyuk Second this! Wine King is fantastic

[@genestone4951]

I'm definitely not skilled to zeroing into to a specific vineyard, at least not yet.. that's mega impressive to me.

[@meisrerboot]

@@TraceurRyuk Yes! I love wineking, him and Peter are the real deal

[@fuubar21]

Andre is such an outstanding host! Speaking so passionately about something and at a level that most people can understand is so hard to find. Thank you!

[@briwindau4861]

The video title doesn't really explain the value of what he covered here, this was so much more than a simple tasting. Great overview explanation of why wines have different price points.

[@XC-iy4il]

I feel the same. scarcity rather than "taste" matters to expensive wines--people are paying for fine vintages, reputable producers, and finally rare wines.

[@TheSlowMusicMovement]

Demystifying the world of wine in layman terms one great video at a time - keep them coming!

[@snaggiz]

I recently started working in a store that sells loads of different wines (among other alcoholic beverages) and this kind of content has been a great help to get a lot of accessible and easy to understand information. It’s definitely helped get me a foundation to build my knowledge on! Big props to Andre and Bon Appetit for the quality content!

[@arctain1]

If ‘lead’ and ‘manure’ can be wine terms, then so can ‘polished’

[@skrimper]

you're right. that opens a lot of doors to new descriptors

[@sommelierofstench]

lead and manure you can smell though. polished is not a smell, but it is a valid descriptor. i agree, i have no issue with any words that help describe the taste and paint a picture

[@arctain1]

@@sommelierofstench - like ‘sharp’ or ‘bright’, which have been accepted descriptors for a while now. 😁

[@mattiacaliari776]

As an italian sommelier, I like your videos a lot! This one particularly is one of my favorite: your explanation about how the zone can impact the price of a wine bottle is perfect, related also to France or burgundy in particular. Thanks for sharing! Mattia

[@poundlandvodka]

I'm a French>English translator and interpreter interested in specialising in wine (a pretty big market in my language combination!) and these videos are such an entertaining and informative way to get a sense of what people talk about when they talk about wine, and the way they do. Thanks BA and thanks André!

[@wootenjones]

Love seeing more Andre content. The man was made to host and educate. Keep it up!

[@e.merilineperkins1479]

Andre has made wine so much more accessible to me. He makes me want to learn more about wine. I refer back to what I’ve learned in these videos, when I’m wine shopping.

[@AngelaFafard]

Andre is the single reason why I consider buying more expensive wines. His level of knowledge and easy to understand logic is just *chefs kiss*.

[@deadpenguinss]

Mmmm I love me some pencil

[@bermei5187]

I was having a bad day but then Andre appeared on my youtube feed and made everything better.

[@chasingsunsets380]

That was a great talk I think you expressed so much that gets passed so many who are trying to learn about wines. Things I had to discover the hard way simply put in the description of your points added up quick Thanks

[@lexremillard2549]

Andre Mack needs his own show. Just do it. This gentleman is a wizard.

[@frankcaracciolo5332]

Just great, clear information! Really enjoy your videos! Cheers!

[@richardbaptist5080]

Literally every video is a lesson about wine. Keep them coming!

[@petenestor1]

Great vid! Super concentrated, easy to understand and fun. A lifetime of wine questions answered in a short time. Very smart and down-to-earth expert and a cool guy. Thank you.

[@hannw7]

Love these videos!!!! Thank you, Andre!

[@isa56m]

This is great, the explanation and info are on point.

[@girardirene6916]

I like hearing you talk about the education side of wine. You make it easily digestible, fun, and enjoyable. Thank you. I also never know what wine to buy and some of my blind buys have been an epic fail. I am definitely going to try the ones in your video. Thanks again!

[@teddyarcher3957]

Some of the best informative wine videos on KZbin.

[@derekkohn263]

Love listening to him!! Learning so much!!

[@rbiebrich]

One of Andre's best videos yet!

[@joyterry3018]

Outstanding video and I loved all the education thank you!

[@lauracanna2201]

I could listen to you sharing your knowledge with us the whole day 🤩🤩🤩🤩

[@EdwinLap]

Another great video by Andre. Super cool guy, mellow not pretentious, educating. Please do a show on Roseeeeeeee

[@terriw27us]

I always click on his videos when they pop up in my notifications. I don't even drink wine, but he makes me wish I did.

[@nephicus339]

Yeah, I don't drink either. But a lot of the approaches he uses for wine I find are transferable to cigars, which are my thing, so I always like to hear what makes a wine, or whisk(e)y, scotch, bourbon, et cetera stand out. Also because it helps my cigar recommendations to clients without having to force myself to taste test wines or spirits that I feel would bigot my opinion on any pairing.

[@knighteffsix6351]

Thanks for such an informative video. Makes me want to go up in price point a little more often..

[@bobbrown6430]

the down to earth honesty is very refreshing

[@JohnFoley1701]

Honestly, $18 is expensive.

[@cameronbatko]

Great video as always. I think it would be cool to see a Brad and Andre collab.

[@Loisaidalisa]

I love this video! Andre Hueston Mack is the best offering on BA!

[@thoughtfulstargazer]

André: "You know how I like my manure". George Costanza has joined the chat.

[@mirkaparenteau391]

Love these!

[@experimarketingpodcast2544]

Andre back with anothaaaaa banger!!!

[@patkalambaheti3556]

Very informative. Thank you for making this KZbin. By the way, if you don’t mind, can you share where you bought the wine opener? 😊👍🏼

[@alfredgifford2977]

Thanks, I enjoyed your breakdowns of the wines.

[@peterwei9121]

Thx you,,great analysis

[@Vankel83]

Hands down you do a great job in detail.

[@tomb2289]

Great breakdown, subbed

[@newtitan8888]

Excellent presentation. Quality compendium of information.

[@Nefyinlondon]

I literally come to this channel just for his videos! I don't like wine, I just like watching him teach!

[@CL88Rembert]

Thought it was just me

[@MarkWitucke]

I love that you’ve got a bottle of Altos las Hormigas, the great Argentine wine made by Antonini. Saludos Mr Mack

[@HardbopCowboy]

Random, but Diamond Creek is an absolutely amazing vineyard to do a private tour with a small group. It’s a little pricy depending on your budget, but so intimate and personal, I highly recommend. They drive you through the vineyard and talk you through the different geographical regions they own and the differences that come through in each of the wines they make. Absolutely incredible vineyard and the wine is well worth it!

[@j.p.montpellier3834]

Well done....very informative.💯 Merci mon ami ! 😊👍❤️🇨🇦

[@patz6689]

Love this series! Please review Italian wines! They are far more affordable (they own the vineyards), have unique characteristics, and have their own signature. It would be great to see a Global review-Italian, Australian, Chilean, etc. Please!

[@mattcraven34]

I really believe this dude and these videos are creating a lot of wine fans in a non-douchey way. Certainly giving me a whole new passion

[@shauryapatel3498]

I am a simple man, if I see a new Andre video, I watch it.

[@rachelharris7712]

Best series on KZbin

[@rtroyer8963]

Great crash Course in Wine! Cheers!

[@projectflip6765]

Since I’ve started watching Andre’s videos I’ve been getting into red wines and I’m a few weeks in. So far my opinion is that beyond $30 there’s really no point to spend more unless you’re going really vintage because otherwise the differences are so subtle and $30 will get you a quality wine 9/10 times.

[@katiemasters3473]

There are studies reflecting a correlation that you just outlined perfectly! The perfect cross between value and quality for most wine consumers are bottles in the $25-40 price range. The quality of wine perceived by consumers really levels out after that, and the quality before hitting that range can vary wildly. It's very interesting, and can go to show that while marketing doesn't have the hold it once did, as André explained, the factual price of the bottle definitely still has a hold on perception of quality. And unless you're actively training your palate and working on wine certification, splurging on more expensive bottles is just spending money because you can. Drinking to enjoy and tasting to learn and dissect are not at all the same thing.

[@ForrestHanson]

For 99% of people there's definitely a pretty extreme diminishing return over $30-40. Particularly if you're willing to explore some less well known regions or varietals you can get fantastic wine for $15-25.

[@andrefilipe726]

@@katiemasters3473 I have to agree with you, in Portugal we can drink a really nice wine for 15/20 euros.

[@projectflip6765]

@@andrefilipe726 I just had a $12 bottle of Douro that was delicious

[@saint-cetacean]

@@projectflip6765 Agreed on all counts, whenever customers come into my store looking for killer value wines, I point them to Portuguese and Spanish wines, great flavor on a shoestring budget.

[@pamvanallen3919]

André is so good, and I respect him so much. I know just enough to be sure he's right. He inspires me to learn more. André! Produce a KZbin training series for the aspiring oenologist and charge $500, $600 bucks a pop! I'll spring for it.

[@williamj.hansard5802]

Ah yes, my favorite flavors in any drink, graphite and pencil...

[@callmeacab]

Thank you. Great explanations. Just wish we could taste along with you.

[@carleendark5499]

Always love these!! Also, what kind of wine key is that with the channel local feature???

[@NealBurkard-ut1oo]

Diamond creek is awesome. I was able to do a horizontal tasting with their different micro climate wines and found it fascinating

[@trevorjamesbradley3010]

Need more Andre content!

[@Jvaldes609]

Beautiful and well explained.

[@TheFoodcoman]

I want that opener he used...... Always love your video BA with André Mack.

[@marcosbonfante7451]

Please post where I can buy that opener

[@ColeMcConnell]

@@marcosbonfante7451 I have never seen one like that as well.

[@FloridaSoundsGood]

It's over $100. Called Le Sable Waiter's Corkscrew.

[@ColeMcConnell]

@@FloridaSoundsGood thanks!

[@chrisholdstock8247]

3:53 anyone know what brand this corkscrew is? I need one😅

[@sim23ones]

Hubby and I saw Andre’s face and knew this would be a good wine video, love his videos!!! So informative!!

[@pablohargis4333]

I love the progression of these videos. It gets better every time!

[@MrBobbyOcean]

Great video!!! More please!

[@kaunas888]

This is very educational.

[@colleenmontgomery9060]

Love the advice, unfortunately haven’t been able to find many of the wines where I live (New Mexico). Would love a video on just wines available at Costco.

[@shadiyaspearman4424]

I love this!

[@scottrafferty6305]

Can you do a Trader Joe's edition, where you only do review and ranking of Trader Joe's wines?

[@losfont5674]

Great video I really enjoyed it.

[@shootsandscoots]

I typically swirl the glass and look at the legs to see the quality of the tannins. I also use bread 🥖 to clean the palate before switching. Not sure if you got into this but aging a wine goes along way, even for an everyday wine. Lastly, the label may read vinted or produced as an indication of the quality along with the alcohol ABV. Higher is not necessarily better. I went to school in San Luis Obispo so I’m a hack-wine aficionado. Good Video 👍 The Steady State wine that is 40% aged in new oak barrels is a limited run, a reserve wine or more of a premier club of the month wine?

[@rheamacalasveg8466]

Omg I love this so much

[@jeffreyjones5292]

I don't drink wine, but I like his take on what makes things good or not!

[@flyingsomm]

Nicely done!

[@cyhoab]

Andre, thanks for making another great video. I am curious of the glass you were using - I knew it is a Riedel wine wing . For most of the people who may not want to keep so many glasses in our cupboard, which size should we choose so it can be suitable to most of the red/white wine? Thank you

[@geraldl5221]

It does not seem to be a Riedel WineWing glass, the corners at the bottom are too sharp, and the logo on the base is not Reidel's. They look very similar but they're not quite the same. I've been trying to find that exact glass for a bit now, but cannot seem to find any clues.

[@lowqualityguitarvideos]

this human is the best

[@patrickdgarez86]

Unbelievable education, condensed into digestible tasty morsels. Thank you, kind sir.

[@trevorward9680]

Get this guy his own show…..awesome!

[@simonl.6338]

Talking about the labels the "steady state" actually looks like the most expensive one. The more pictures and crazy fonts they use the more tacky and cheap they look in my opinion.

[@guill222]

Thank you, I love Andre’s videos!

[@adamsouthard1155]

I was thinking that Red Rock Terrace wine would be pretty rough given it's Cabernet aged in 100% new french oak. It would need another 10 years to mellow out. I think drinking the sidekick now would actually taste better than the expensive one now.

[@jimkelley5154]

Blind taste, true results, loved the video!

[@SamirKhalilov]

very interesting, thank you!

[@willpatterson8274]

Great video! Would love to see Okanagan Valley (Canada) Pinot Noir included in this too!

[@415folife9]

I enjoy a nice bottle of Merlot great info !

[@j.joe.b3384]

Just found your content a few weeks ago and i would love to share a meal with you. Great presentation

[@drmatthewhorkey]

Ahhhhhh the Diamond Creek!!!!

[@bradleyngubane4844]

This is your best video....

[@andrewshantz9136]

Very cool thanks 👍🏼

[@jackiedungan8502]

An Andre’ video drop always makes the day better.

[@davidabbett7011]

Andre is easily top 3 Soms on KZbin

[@joelarose9589]

The absolute best explanation of this issue. Thanks Andre.

[@axelbrode4673]

Trying to determine where my under $5 wines fit in the whole scheme of things. I Love my wines as well as Andre's expertise.

[@cpolius8292]

That wine opener is clutch. Very informative video as usual. Always a learning experience.

[@niickyrozay]

Do you know which it is?

[@cpolius8292]

@@niickyrozay no I don't. I wish I did. Plz plug it if you find out. Just admiring.

[@TheFilmHaus]

@@niickyrozay LE SABLE WAITER'S CORKSCREW

[@deenzmartin6695]

I LIKE A SENSE OF PLACE IN THE WINE

[@Jess-mol]

I love Castillo Ygay Gran Reserva Especial, its a really good wine

[@carolann3321]

I would love to see a video on Rieslings. Your videos are always so helpful, thank you.