Sony A9 III Hands-On Preview in NYC - Game Changer

Dave and Evelyn visited NYC to check out the launch of the Sony A9 III and the new 300mm F2.8 GM lens. Will the A9 III Global Shutter change imaging, and what else can we expect from Sony in the future? Watch to find out!
Sony A9 III: thecamerastore.com/products/s...
Special thanks to our guests:
Masaaki Oshima - Head of Imaging Entertainment Business Unit Sony Corporation
Nick Didlick: nickdidlick.com
Ted Forbes: www.tedforbes.com
Video Edited By Drew Crawford: drewcrawford.ca/about
Instagram:
Dave Paul: @tcstvdave
Evelyn Drake: @tcstvev
Main: @thecamerastore
#SonyA9III #Sony #globalshutter

[@redauwg911]

the first full frame camera with a global shutter was the Contax N, way back in 2002 (it was developed in 2000, but it took awhile to come to market). The first camera with a global shutter, in theory, was developed by Kodak in the 1970’s. You see, CCD sensors, which were common before CMOS, were technically global shutter sensors. They became outdated before advancements in camera technology allowed photographers to take advantage of that aspect of them, but, technically speaking, global shutters are far from new, they’re only new to CMOS. Actually, Panasonic made a global shutter CMOS sensor back in 2018; however, the technology is newly coming to the market just now.

[@stevearita3267]

Great report on the new A9III, love how you intertwined your reports with interviews with others and their input and views, nice mix of different viewpoints and not just yours. It's great to see Sony (or a manufacturer) setting new technology!

[@TheCameraStoreTV]

Thanks, it's always fun to hear what is important or exciting to other photographers/creators.

[@JogBird]

amasing advancements, but my nikon Df and D700 are still going strong

[@bobsardjono]

can you close down its shutter angle to 90º or 45º?

[@spanuehspanueh7216]

Global electronic-shutter and its high flash-sync is a nice feature and why I still have my Nikon D40 from 2006, 1/4000 sync from a $499.00 camera. 😀

[@michaelsurratt9593]

I’ve heard everyone talk about it but, it’s not quite clear. Everyone says you are shooting and if you want to go to 120 fps, go to function button. To be clear, is that then the shutter button or do you have to hold that AND the shutter or it that function just to 120fps on or off? I’m just not quite clear. It seems every time I hear someone talk about, it sounds different. Do you know the answer to clear this up? Thanks

[@BucNasty32]

So you should add say 20 frames a second, and then you press the C5 button and that’s automatically burst it up to 120 frames for the second so then when you’re shooting, you can switch to fast mode and then back to normal. It just is a much better option so you’re not just spamming 120 frames every time you shoot

[@BucNasty32]

So it’s like a boost button, so when you press the shadow while holding the boost button, but the C5 it then speeds it up to 120 and then when you release pressing the C5, but I still pressing the shutter it goes back to say you know 20 frames a second

[@michaelsurratt9593]

@@BucNasty32 so basically a “toggle”? Whatever you are shooting at 10, 20, 30, 60, tap it to toggle into 120. Then when you are ready tap it again to “toggle” back to whatever you were at? That is what makes the most sense. Far be it from me to tell anyone “you don’t “need” _______ “ but, that would fill those cards FAST.

[@TheCameraStoreTV]

It's more of a power boost button. You press it at the same time as the shutter. It's in a good position so it feels quite natural to do that. When you release it, it will go back to the slower frame rate you were shooting before. @@michaelsurratt9593

[@michaelsurratt9593]

@@TheCameraStoreTV Thank you for clarifying that!

[@CableWrestler]

That bloke on the right completely took over your interview time

[@perilthecat]

This is going to make a lot of things possible for flash photographers outside the studio. Some things will just be little improvements. But the possibilities this opens up for skilled strobists, dang. They’re gonna be creating some rad photos with this

[@stevesvanderpool8653]

Is the grip different from the A7R5 grip?

[@TheCameraStoreTV]

Yes, it's a redesigned grip with better control and ergonomics. The shutter button is in a different position, and the grip is deeper.

[@AlmazovS]

🎯 Key Takeaways for quick navigation: 00:36 📸 Sony A9 Mark III's Global shutter allows unlimited flash sync at any shutter speed, up to 180,000th of a second. 01:32 🎮 Smart design: Customizable C5 button for adjusting shooting speed, from 20 to 120 frames per second, enhancing user control. 02:43 🔄 Improved ergonomics: Sony A9 Mark III features subtle refinements, redefined grip, and a tilty 2.44 million dots bright screen. 04:33 ⚡ Global shutter eliminates scanning, lag, and blackout, enabling shooting at 120 frames per second without interruptions. 09:52 📷 New 300mm f2.8 G Master lens complements the camera, offering a lightweight design with impressive performance for sports and wildlife photography. Made with HARPA AI

[@thomaschamberlin2485]

I can't wait until this technology filters down to less expensive cameras. I am not sure how Nikon or Canon can release a new camera without global shutter now. It sounds like 24 MP is the limit of this technology currently. The Olympics is this summer, so if the other brands have anything in the works we ought to see them soon. As for the A9iii, I don't need 120 fps and base ISO of 250 is a deal breaker. How would you ever shoot a panning blur without ND filters?

[@gregorybeale]

Rumors say that the R52 and R1 will NOT have Global shutter. Main reason I think is because they will be at least 45 megapixels. I could imagine the next generation of R3 will have it. Can’t wait for the tech to trickle down as well!

[@alphajam1]

To be fair, there isn't a rolling shutter in the Z8 or Z9 and it will autofocus, calculate exposure and color balance while shooting . If your shooting inside why do you need a high shutter with powerful Pro Photo strobes? I heard that it takes 11-60 seconds to clear the shutter after shooting 120 frames a second and that's including pre-release. As a sports photographer or journalist for newswire why do you need 120 fps in raw? Birders will still want 45 megapixels so they can crop.

[@nordic5490]

Nope. The Z9 has a 5ms readout time top to bottom, so yes, even the Z9 has rolling shutter. Mast mechanical shutters are 1-2ms, so they also have a small amount of rolling shutter

[@alphajam1]

Never had a rolling shutter issue with the z9. I shoot a lot of hockey and there was no distortion of a puck going at 100mph also tested it on a fan and the blades weren't bending.@@nordic5490

[@perilthecat]

Allow me to translate for other readers: “I love Nikon and have a hard time accepting another brand coming out with a product that has capabilities that Nikon does not currently have” To be fair, you’re making silly nitpicks because you aren’t the target market for these features.

[@alphajam1]

I'm sorry that you have emotional issues when someone has legitimate questions on the new tech. Remember Sony is a media company, Sony Global Entertainment, and is a consumer electronics company. They know how to hype things and market their products. I hear their marketing packets all o er KZbin the past couple of days. The past thirty years I've had Sony products. And their customer service sucks. And I never believed anything that I hear and only half of what I see. Let me know when your Sony camera breaks and you call them for service.

[@gregriley3060]

I suppose for pros, 120 frames per second could be attractive. Good if you want to capture liquid splash photos. But honestly, how much difference is there in two images of a basketball player taking a shot which are taken 1/120 second apart? Not that much, and you'll have an awful lot of images to sort through and select.

[@JogBird]

AI will help sort the photos, e..g eliminate ones w eyes closed, etc

[@questioneverything680]

All of this is answered in Sony’s release video. 1. You’ll be able to play back the files as a video clip for easy extraction of the frames you want 2. They added a new custom button so you can easily go from a lower frame rate, to 120 fps without taking your finger off the shutter 3. 120fps is for those crucial moments (think the moment a baseball hits a bat or when a football touches a receivers gloves, etc.) that you don’t want to miss. It’s not about the differences between frames 1/120 and 2/120. It’s about not missing the perfect shot. That being said, this camera is absolutely for professional sports shooters, and even then it’s for the professionals who KNOW they need it. 20fps is even well beyond what most people need

[@Bart-dg6qv]

Basically a movie...

[@kbruff2010]

Why is this a game changer how does it change photography as a whole? Or do we get more files to sift through?

[@BlownMacTruck]

Seriously. I feel like all these “influencers” live in some sort of weird camera tech bubble. I get that it’s useful, but how useful is it for the majority of people? How many people do constant wildlife or sports photography? I jumped off the tech bandwagon years ago and focused on taking photos. I’ve never been more satisfied and fulfilled with my output. I occasionally take a peak into what the current state of the art is and a global shutter and extremely high speed flash sync is “game changing”? It’s cool and I’m not downplaying the tech, but the actual application for everyone seems relatively limited. It’s really bizarre how breathless everyone is.

[@perilthecat]

It’s a $6,000 camera marketed at people who shoot professionally in sports and commercial scenarios. It isn’t meant for “most people” Why get offended that something exists and gets media coverage just because its not something that you personally need?

[@perilthecat]

It’s a game changer because it allows for things that were never possible before. Unless you’re a professional photographer it’s not going to be something that you need, but anyone who does flash in places with high amounts of ambient light is immediately seeing the value here, with unlimited sync speeds. Anyone who does video with high movement and fast action is immediately seeing the value here. This is a working pro’s camera, not a camera for hobby photographers.

[@BlownMacTruck]

@@perilthecat No one's arguing that. The issue is that literally every single camera reviewer is frothing at the mouth over this stuff, when the big announcements (global shutter, high speed sync) are all things we knew we'd eventually see. It also (by your own admission) has little effect on the mainstream crowd or even pro-sumers. Is it great? Yes. But it's evolutionary, not revolutionary. It really goes to show you how out of touch the photography "influencer" types are.

[@vangstr]

Love the video title! However I love photography and never thought it was a game 😅

[@DonaldHawk]

No rolling shutter has been the dream and now finally here.

[@starbase218]

If you just care about global shutter, the Nikon D70 already had that. Probably not useful for your needs, but that particular feature was already here years ago.

[@TheDarkhorse228]

@@starbase218 It's funny that you're trying to compare a 6mp APS-C camera from 2004 to this as if its even in the same universe. Stop trying to be a contrarian.

[@starbase218]

@@TheDarkhorse228 I’m not. Guess you didn’t read my comment. Good luck attacking the strawman you created.

[@nordic5490]

The reality of Sonys small 46mm mount still remains. Canon and Nikon users with the llarger 52mm mount can shoot with 10 or 11mm rectilinear glass. Sony users cannot.

[@MrDastardly]

I’m a Leica & Canon dude and can’t wait to try out the A9. 👍

[@TheCameraStoreTV]

It's exciting news across the board.

[@MrDastardly]

@@TheCameraStoreTV Very exciting news from Sony!! ♥️

[@davidmcc6666]

Great job, guys. A little jealous here.

[@TheCameraStoreTV]

Thanks, it was such a whirlwind. But, it was an excellent taste of what this camera and lens is all about.

[@davidmcc6666]

@@TheCameraStoreTV I really enjoyed your video. Thanks.

[@nsbhagwat]

The marketing material is talking about flash sync at 1 by 80K. Which flash manufacturers in the market have a flash that can fire at this speed?

[@stomphk]

Profoto

[@perilthecat]

You’re maybe misunderstanding the point of sync at this speed. It allows you to control ambient light. The camera tells the flash when to fire. Sony makes two flashes that speak with the camera automatically to fire at the optimal moment, third party brands you’ll have to dial in manually to get the peak in the right spot if they’re off a bit. Light travels at 299,792,458 m/s, it’ll have no trouble making it to your subject and reflecting to the camera in 1/80,000 of a second. Your main focus at that point is providing enough output, ie: buying a powerful flash. Shouldn’t be a problem for anyone with USD$6k to spend on a camera.

[@thehowlingterror]

Listed at Sony uk as £6000 ...phew! I'll be waiting a few years then.

[@eniyisiyemek]

We have to see this camera's skill, what mean skill, so youtube do allow us to see 60 fps, yes youtube allow, wty we dont see 60 fps in your video, you have to record 60-30-24 fps than we can see

[@dylandigby1776]

Imagine culling bursts 😂😂😂

[@perilthecat]

Imagine getting the shot others missed

[@__-lt4hm]

As an α1 owner, we need a massive update on all the features we are missing out from other cameras. If the viewfinder resolution drop when focusing does not improve, I need to bail on this camera.

[@Jonathantuba]

What resolution drop? I have never noticed such or heard about for the A1 and I have owned for two years

[@__-lt4hm]

@@Jonathantuba It does depend on your settings, but basically if you have the flicker comp on, that resolution drop you see just an instant you press focus will be constantly there which makes the viewfinder useless.

[@Jonathantuba]

@@__-lt4hm that’s explains in that as I always shoot outside photographing wildlife. I don’t have flicker compensation on

[@locker1964]

Impressive 24M camera, the flash synchronization is also impressive. No rolling shutter, which is truly remarkable. (The XT-5 has 40M and a shutter speed of up to 180,000 seconds). For sports photographers it is the ultimate camera with outstanding video capabilities - maybe also for wedding photographers. But for fashion / wildlife photography ? The sony A9 III shows what is technically possible and I hope that parts of it will be incorporated into the next models.

[@JessDemant]

You are right and also with better autofocus than what Fuji offers .....

[@gregorybeale]

It’s overkill for a wedding shooter though

[@michaellim4165]

Heat?

[@renestaempfli1071]

As an A1 and A9 shooter, I love to not worry about flicker of all this terrible LED lighting. That alone is it worthwile to get the A9III. Of course, I appreciate all the additional goodys too.

[@joepublisher166]

Wow, global shutter, flash sync at any speed, etc. Wow!!!!!!!!!!!!!

[@jaysunkreuze1466]

Yeah, get back to us when you can do and actual review of the specs that matter that are left out. Right now we all see some possible red flags and questions left unanswered, or just simply ignored. But i can tell you this new sensor tech has some issues that need to be worked out and i literally dont see myself diving in financially until these companies begin marketing actual specs that matter instead of sidestepping them and dumping them on us because lets be real...timely important firmware updates arent Sonys strong points.

[@stanislasflipo7214]

It's a first gen, there obviously are going to be drawbacks, it's expected

[@jaysunkreuze1466]

@@stanislasflipo7214 It's called a cripple hammer. That's fine if it's the Pinnacle of the tech, but again the poor rollout of firmware updates in the past just means we're stuck. No doubt this is cool tech but it's just a rolling shutter. However, the latest on the R5ii is that it will have internal filters which means it will not have a rolling shutter, which then means Sony has a real opportunity here. I'm a Sony guy, but only because they make the best sensors and allow 3rd party lenses. Prices are way high and the $2000.00 awesome cameras are way gone now. I vote with my wallet and I'll wait until someone irons out the issues with global shutter tech before upgrading, and it may or may not be with Sony.

[@JessDemant]

Can already see the web being filled with negative comments from Canon and Nikon users, but it will be like with Mirrorless and Eye Focus when it came out where they were also negative, but when they get it in their cameras then it's a must anyway 😂

[@KibbitUpIt]

I haven't seen any negativity. Everyone has been complementary about this new tech.

[@JessDemant]

On Facebook

[@starbase218]

Nikon user here, and hats off to Sony. With 24MP at 6000 dollars, it is a niche product though. Maybe in one or two years this tech will come to other cameras. But yeah it is a milestone. Maybe you should bury the "us against them" mentality.

[@JessDemant]

I just don't understand it, because when the Nikon Z9 came on the market here in Denmark I praised it for being the best camera when you looked at the whole package, but it's obviously difficult for some Nikon users to do the same? Maybe because Sony has previously ruined it for Nikon and Canon users by meddling in the top fight, so they are the bad boy in the class?

[@starbase218]

@@JessDemantIf I don't feel like this is the best camera on the market, then I won't say that. If you feel that's wrong, sorry but... it's not my problem. Honestly I don't know if this is the best on the market. It's a milestone camera, one that will probably force other manufacturers to follow suite, but it's still a niche product. It's probably not the best for wildlife, even though it has 120fps RAW capability; the resolution is a bit low for that.

[@sfiron]

For me as a pro-hobbyist the changes offered by the new a9 is exciting but not really important. Most if not all of the upgrades I can do without on my a1. I would have liked some much needed body updates. Bigger rear screen, touch UI we are so used to from mobile, better communication with mobile, more stable video handheld, better video still combination, better grip the camera is too small, identifying different modes is still difficult in many situations- am I shooting for birds or humans what the aperture . I am personally a bit sick sorry from the artificial hype generated by all the KZbin celeb. My god nothing is that good. You are drooling 🤤

[@CableWrestler]

I will not be holding my breath for firmware updates Sony is like a deadbeat Dad

[@thilinabuddhika542]

❤

[@eniyisiyemek]

always you talk about 120 fps 4k bla bla bla but never see 120 60 fps in your video we dobt want to see only 24 fps

[@Slipsch]

The 300 2.8 has the worst bokeh from any GM lens ever.

[@Canoneosmiami]

Thank u Sony for making canon much better cameras without Sony’s innovation canon would be still using their crippled hammer …