Shark Tank US | Robert Tries His Luck At A Royalty Deal With Chill-N-Reel

Chris Diede, Jake Rutledge and Chase Terrell are seeking $300k for a 10% stake in their company Chill-N-Reel.
From Season 13 Episode 23
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Shark Tank US | Robert Tries His Luck At A Royalty Deal With Chill-N-Reel
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[@ChillNReel]

Crazy how many people are upset at us for selling something simple & fun to use at the water 🥴 Relax y’all, we’re just a small family business tryin to make a living and actually have fun doing it 😅

[@Chilliak10]

I thought it was hilarious. I could totally see me and my dad each using one of these on vacation. So fun

[@CarlmeisterWasTaken]

I honestly like the product! Great when you don't want to be that guy that brings a rod everywhere they go. Just good fun :)

[@supertacoelite5062]

It's a great fun gift, but I'm not sure it's a business. Although your sales prove me wrong

[@Jesper83]

It's a lot cheaper than a rod and reel.

[@shauryaaggarwal8141]

dont listen to your 5% haters

[@Ranger_k16]

I love how mark tells them "they can counter" but for the majority of his deals he tells them its "yes or no right now"

[@kevinfurtado4776]

When he says it's a yes or no right now, he's saying that he doesn't want them to entertain any other offers from the other sharks, he never said they couldn't counter his offer. Pay attention before you put out fake information.

[@mudkipfan2420]

Rich people stuff

[@heavensentssmokingchannel9847]

@@kevinfurtado4776 facts

[@thebigbiwolf6048]

Bro you ok? Lol

[@wrdswpns1139]

cuz hes trying to derail the deal

[@noir289]

Robert really does have sharky moments. He lures you in with his fun personality, and then lulls you a bit with his backstory until CHOMP 'I want 35%' bahaha

[@spaceshido6124]

I would do the same or go for 50% this is a small business

[@ammaguy3166]

Robert just makes up offers. He looks at his notebook as if he’s thinking then just comes up with a percentage on fly like he’s guessing. Where’s as other sharks do some calculations and put thought into their offers especially Kevin. I really think Robert brings nothing to the table and is the least intelligent of the group. Perhaps he’s a 1 hit wonder with his security business.

[@kolbymiller9977]

@@ammaguy3166 I agree!

[@s_ame1135]

@@ammaguy3166 yup. Same with Barbara tbh

[@CraftyMiscreant]

I'm surprised that they don't take the 35 percent but with conditions. Like mentorship or training on how to be a good investor. You can still sack away tons of cash and invest in new IPOs or something of that nature. I'd offer 35 percent, but I want something I can take away that will last the rest of my life. Like, what does his portfolio look like and get training on how to build and manage one. Take like 5 hours of this guy's time a week and learn from him.

[@MRB96]

Kevin gets the bad fame of being "greedy" for his various kinds of offers, but honestly it is always Robert the one that really looks for the worst offer possible whenever he has leverage

[@davido4408]

I noticed that about Robert too

[@saraeissa4954]

And Robert has so much ego and gets so emotional and takes things personally when an entrepreneur doesn’t want to go with him (and I mean it’s more severe than any other sharks reaction)

[@God_is_good_]

Jesus loves you!

[@MrLucky9931]

Nah, it’s usually Lori who offers the worst deals. Using TVC and her kindness as excuses to do so.

[@npip99]

A $1 Million dollar valuation for a one-time purchase novelty item that's losing money already seems too high, Robert was generous and was probably going to lose money.

[@H76Pro]

Why do they keep calling it a piece of crap? It is a product and it has customers.

[@El_WIZZA_]

I'm pretty sure its a strategy to get those coming on to doubt themselves, so that the sharks can get a favorable deal. That, or they genuinely didn't see much in the product.

[@lionart5230]

Because it doesn't provide any real value, lets be honest.

[@rulerares84]

@@lionart5230living in fl which is where they are from, I see how lots of value could sell. Just depends where your from. Here we fish more than just inlets and ocean. Sometimes small bayous with lil bs fish too

[@keyquestions]

It is, but it's also a fun way to live as entrepreneurs. Good for them!

[@wantupaizr9009]

The company is still in business. Chill-N-Reel net worth is estimated at around 1.4 million for 2022. This business manufactures drink insulators, so beverages do not need to be kept down while fishing. This private company currently employs more than five people and is slowly expanding. The company’s founder Jake and his unique idea have also been highlighted in a few news publications.

[@derekgardner1861]

You're clearly in the business or associated with them through friends or family

[@Britni3125]

@@derekgardner1861 what? Looks like op just copy and pasted something from the Google to give people an update 🤷‍♀️

[@dragonxev1144]

​@@derekgardner1861 this dude comments updates about plenty of shark tank deals lol

[@PowerFromAbove]

Five people, wow holy smokes 😂😂I 😂

[@wantupaizr9009]

@@derekgardner1861 nope im just copy paste😂

[@aayushrai8881]

The sharks using the "Chevaliers du Tastevin" each time before they drink is gold

[@FANOFWAR34]

probably the longest running inside joke between the sharks. first time it was talked about was the guy who had the drill shoe cleaner

[@stanleypressley2197]

what is that?

[@FANOFWAR34]

@@stanleypressley2197 “secret” society of wine drinkers. interesting stuff, worth a google search

[@ananyasen3720]

i have always believed that barbara always gets heat, but daymond rarely invests too.

[@jamerstime]

It’s mostly Barbara’s reasons. She makes outlandish excuses as to why she’s out

[@saraeissa4954]

@@jamerstime Tbh i admire her honesty and reasons lol its quite entertaining

[@thedude5599]

damons has tried many time sbut the sellers always choose another shark

[@niaholder9168]

That’s cute idea

[@herogebrial]

They always avoid day monk's investments

[@hz3646]

Love how Kevin’s the one that brought this creativity to the tank, now all the sharks are having a go at the ROYALTY Fiesta 🤣

[@EGarrett01]

Daymond doesn't get enough deals as it is and now when stuff comes in that's in his wheelhouse, being a fisherman, he still turns it down? Maybe Barbara has infected that chair.

[@zachbaseball1107]

IMO Daymond is the best shark on the show. He has plenty of good cash flow already. He seems to be the smartest when picking what companies to invest in.

[@davida8145]

@@zachbaseball1107 Lori gets that honor. Daymond is close behind tho

[@adingdingdiiing6740]

Daymond has the most successful Shark Tank business among all of them. Bombas. But Lori has the most in the top 10.

[@EGarrett01]

@@davida8145 Yeah, I don't know Daymond's results but Lori knows her business better than Mark Cuban knows his. Most of Mark's money came from selling a website to Yahoo that went bust a few months afterward. His actual opinions on a lot of new technology are asinine in some cases. Lori continually gets hits with domestic and beauty products.

[@ihkeseteeietos5722]

There’s a lot of meme for Barbara but I personally think Daymond is also out all the time and even more than Barbara.

[@twodeepupyours508]

Robert always wants to buy into fun experiences 😂

[@godsstrength7129]

Ikr he’s like a goofy dad. 😂

[@dismalthoughts]

@@godsstrength7129 He *is* a goofy dad 😛

[@iwishiwasthomasshelby]

Yeah but this time he almost bought into a garbage product

[@ProjectColr]

Nah he was waiting for everyone to decline before he offered, trust me he wouldn't have, why do u think he offered 35% when they were asking for 10%

[@TopGHippie]

​@@iwishiwasthomasshelbyThe sales are good though

[@m.winger1512]

I've bought 5 of these! Awesome product, great simple fun. Thanks guys!

[@lionart5230]

Good for you bud. Happy you are having a good time

[@kevinchristian7743]

We were in Florida walking with our kids and ran into these guys. My kids love fishing, we obviously didn't bring fishing rods, so we brought 5 of them. Great novelty for the day, we fished for a couple hours off the pier, really fun impulse buy for shore line fishing.

[@iwishiwasthomasshelby]

It sounds like you just added three GREAT contributors to society smh. Can dumb people just stop reproducing?!!! Bring Darwin back!

[@zeus-yz6gs]

@@iwishiwasthomasshelby no wonder you are homeless :')

[@iwishiwasthomasshelby]

@@zeus-yz6gs you are evil

[@zeus-yz6gs]

@@iwishiwasthomasshelby not even close enough, compared to you :C

[@neo-filthyfrank1347]

did you catch anything? obviously not

[@FusionDeveloper]

If it was $60+ retail, it would be a failure. It's fairly stupid and fairly useless, but it's so affordable and serves 2 purposes, a drink holder and a backup/emergency reel or even as a "gag gift", so it is an easy sell.

[@keyquestions]

Well said ❤

[@specialredd8031]

They called it crap! ( so unprofessional) It's a really good idea. Genius!

[@keyquestions]

Everyone was laughing it up, even the owners, just a fun time. Not everything should always be dead serious 😉

[@Justinlearns]

If they added a little bait pouch it would sell even more. Bait and line on your beverage sounds pretty fun

[@DanielleS1001]

And just like that, they just cut their marketing cost this year. That $350k in inventory was not on a whim.

[@matthewremache667]

The fact that they even got an offer surprised me 💀

[@onfireclips]

Yeah what a silly idea 💡 😜 🤪 that's why one should never innovate while drinking

[@tejask4889]

Sales my friend!

[@AGILISFPV]

Did you not hear the sales?

[@onfireclips]

Net margins are low

[@sf6695]

@@onfireclips no bad margin for a new company, it’ll go up if they do the right things

[@rab7889]

I think it's a great idea. Low-key, doesn't get in your way, and adds a fun feature

[@foodsportsnewspk4020]

Mark is top G His enthusiasm 💚

[@michellehebberd1442]

Lol my husband just mentioned this and so I had to see for myself. I love to fish and sometimes a reel and tackle is just too much to bring. I’m a simple woman and I’m loving this! We do lots of river, ocean, and lake trips and the less I have to pack the better! I’m buying three on Amazon right after I’m done typing this and I’ll be back during Christmas for more because I know so many guys in my family and other female and male friends who would absolutely love this! And yes… fun sells. We will definitely be chillin’and reelin’ soon! You guys rock!

[@AnimeCritical]

Are these items single use? Or you keep filling the drink section after every use?

[@Call_Duty627]

Hey, chill and real I met one of you guys at the Missouri state fair and I remember when you guys told me that you guys are gonna be in shark tank the next day I just now watched it you guys did an awesome job

[@Call_Duty627]

You also sold me and my dad one of the😅😅

[@hayleyhills5673]

Perfect for kayaking on the river with friends. Midwesterns, iykyk 👋🏼👍🏼

[@felixchien1664]

"License on the technology..." TECHNOLOGY lol 😂. But good for them that they're having fun with it

[@ChristleyKate]

During the origin story, homie on the left was just like “man just ripped my story”.

[@neilldn74]

Hard to find info on their 2022 numbers but from what I can tell, they are doing really well post-Shark tank. And they have just gotten themselves into Walmart.

[@lunar1227]

3:13 wrapped it around with WHAT 😳

[@myhappyamwaylife8364]

Missing Barbara in this episode and her 'I'm OUT' and then 'I was never OUT, I'll give you an offer' comment.

[@Arthur-rb3fw]

Love robert's response

[@michaelbaker9347]

my main, and only issue with the product is having to use the line to reel it in. If they put an actual reel or something resembling one, i'd be all over this product in no time

[@mattblumenberg6353]

FOR REAL. why not actually build this the way it's supposed to be? There are so many better ways you could do the exact same thing. I was wondering why I couldn't see how this works, but there's nothing there.

[@alipeer8733]

Barb: this product is too outdoorsy, and i’m always out, so i’m out.

[@warriormanmaxx8991]

@Ali Peer - Above Barbara joke is NOT funny !!

[@alipeer8733]

@@warriormanmaxx8991 so you’re out? thanks

[@adingdingdiiing6740]

Robert turned on the sensitive switch quick. 😂 35%?? Damn sir!

[@MrTibbs12]

I’ve just ordered one after seeing this video..i’m not a fisherman at all but this will bring me a lot of laughs ..great novelty product and i think that could be an option for you,to find a company that sells novelty goods and license it to them..this is the sort of thing I reckon would fly off the shelves at christmas if distributed properly

[@ChillNReel]

Wooo! Reel 'em in cold! 🐟🍺🤙

[@God_0f_Death]

If you guys had added an actual reel or something resembling one, I'd be all over this product in no time.

[@ChillNReel]

@@God_0f_Death Thanks for the comment! We do get that question from time to time, and it's still something we will work on, but in previous prototypes it hasn't done well because there is no pole to hold the line and keep it from breaking when a fish swims from side to side, plus it shakes the drink quite a bit. Not to mention that a spinning reel mechanism ends up making it tough to keep the Chill-N-Reel under $20. So we kept the hand-line reel, which people really love!

[@EvanBreitbeck]

Respect to you guys for sticking to your guns, 35% or $2 royalty in perp. is absurd

[@brandonyo5718]

@@ChillNReel it’s hard to keep it under $20 with a reel? What about keeping it under $10 for it not having a reel just a string? You know since u make them for $2 lol I can imagine what price it would cost you to make after adding a reel what $5

[@docKAM]

How many times has Robert said, "my first royalty deal" 🤨

[@supertacoelite5062]

Never?

[@plinsf]

At least twice.

[@Kriptiko]

I seriously doubt this deal would have closed if they accepted an offer from anyone.

[@MrAppbee]

I just bought one lol my dad loves fish in and I think he’d like it

[@tedluebke7032]

People do realize just because you might have a bunch of patents huge companies will still rip you off because they know small companies don't have the money to fight them and this has happened time and time again

[@videowhat614]

It’s more because Chinese companies will rip them off, and there’s nothing anyone can do. It’s not the US based big companies that will.

[@mashhudhasanalfaruq767]

That's the example of product-market fit🔥

[@customhookah7489]

Thus was a great pitch

[@jroweapd]

Glad they showed them up! Keep on reeling! 😊

[@jasminedragon3315]

These guys are absolute beauties, hope the product and them are doing well

[@deliriant8963]

"if it isn't broken don't fix it"

[@shreekrishnan86]

Good decision by them . Robert should have negotiated in royalty

[@dcenvy]

Well at least they made sure inventory was stocked before coming on the show.

[@best_xh1111]

middle guy looks like tommy lee jones.great product they have thinked of,really smart

[@danieltaborga8921]

Rob is crazy asking for that much lmao slap to the face

[@genxchas]

Lori: where's the rod!? Me you sure you wanna see it 😂

[@spyk_316]

Mark is such a troll 😂😂😂

[@ethannustad4102]

I bought this product and love my chillnreel!

[@thathypersonicfan1986]

This is the definition for « buisness is boomin’ »

[@rahulshendre7089]

these guys are so fun

[@4bidden4]

I met the dad and the son, these guys are awesome

[@ronv.6461]

Grab you're slack and tip it back..lol luv it I'm sold

[@spikes7846]

Damon's reaction was funny

[@bigbradley1400]

I wanted one the moment I saw it. Genius idea

[@villainheadquarters6044]

The “ouuuuuuuuuu😮”

[@niaholder9168]

Love these guys ❤

[@ChillNReel]

Love ya back 🍻🐟🤟

[@jarednil69]

I could see this in Spencer's Gifts shops.

[@mrnobody5567]

Thought about one you can clip on a surf rod rebar/pipe holder

[@tmalcolm6138]

These guys can increase their margins easily by simply adding 25% to the top line price

[@knutthompson7879]

It is obviously a niche/novelty product, but I hope they make some decent money on it. It is sort of awesome.

[@JunglejitsuINC.]

Bought 2 ! Fun gift 🎁 thank you

[@MalAxl318]

I mean 1500+ reviews on amazon at $17,95

[@SKinSKorea]

I’m glad they didn’t accept the offer. I thought they would when they mentioned sales.

[@josda1000]

Lori: I love what you've done. I'm out. Sounds like Barbara.

[@johnproffitt6660]

A kayakers best friend I love it I told my wife I want 2 of them for Christmas and then told my daughter the same thing so I'll have 4 of them for kayaking next year.

[@talha8020]

Kevin is soo funny 😂😂

[@bassbomb3]

Honestly i wasnt sure if i was gonna buy one but i will after watching this

[@DatzAdam]

They came here for the publicity, good for them on sticking to their guns.

[@supertacoelite5062]

They didn't even get a real offer how can you say that

[@hectoralva787]

Atleast by them being on the show they got the exposure they need to gain costumers 😂😎 I am going to buy one myself 💪🏼

[@alexvillarreal9534]

This is one of the only products i bought from shark tank i love it

[@youcanthandletheheat]

They would be good for kids who drink canned beverages no alcohol of course. It would save so much hassle with the rods kids use. My daughter breaks hers all the time

[@tkmorrison6404]

That was fun 😊

[@JustJeff777]

I would add a handle for finger support and a small reel. Other than that. I'm glad they didn't take the deal

[@smallsmalls3889]

Definitely Delivarnce extras.

[@wintercame]

😆😆

[@TheB0a]

This is definitely something im going to buy. Sell these in the Carribbean and other coastal countries

[@Ldubk209]

Worth over $5 Million today! Awesome guys.

[@labamba3011]

I saw their product a few weeks ago on the channel where they take fishing lines off seals.

[@yvonnecortes_]

They took it iff the seal??

[@labamba3011]

@@yvonnecortes_ Yeah, the seal was saved!

[@NzTings]

Im getting one! Great for little camping trips

[@rotmgWevouls]

They need to put a reel on that thing!!!

[@GUIDESPERSPECTIVE]

They asked for too much valuation. That product will sell for life. The global fishing industry is huge. The licensing opportunity with brands would be huge. Its a novelty gift at a no brainer pricepoint that will trigger impulse buys. Hell I would by it time and time again just to gift it. They need to team up with a big brand fishing product and sell a package. Maybe a bait brand and you get a lure when you buy the product.

[@unexpectedvixen5685]

Set up a booth in Pensacola close to the beach and they'll be millionaire's in no time lol

[@kevinchristian7743]

They did this in Destin last summer, we bought 5 of them and just started fishing off the pier. They were selling a ton!

[@twodeepupyours508]

That's what she said: "Where's the rod.?" "That's the rod.?"

[@ChillNReel]

Respect the humor 😂

[@dancergirl4068]

It rlly bothers me how they keep putting the results in the title

[@teslapete4461]

get it into the PPAI or ASI promotional space and brace yourselves!

[@VX-cy4du]

Lorie is so giggly lol

[@jpbaley2016]

This is a joke gift. I think this is the proof that these guys are on the water to drink not actually fish but they can truthfully tell their SO they’re fishing.

[@ZovaBe]

Gag gift*

[@noreenbrody5948]

Robert is a decent guy they should have taken deal

[@justinsharp8039]

Well they’ll make it back im about to buy one

[@twodeepupyours508]

They have $350,000 of inventory in their wearhouse THAT'S whtly their in the tank

[@family1stalways]

Chill-N-Reel net worth is estimated at around 1.4 million for 2022

[@nicklowe_]

Robert’s royalty deal was cute

[@retroworld1971]

Clever product that would sell in Australia licensed to VB … job done

[@trailblazer295]

For under $15 it definitely has mass appeal for the casual fisherman. Anyone can sit on the dock or boat and try to catch small fish. Hell kids can have a coke can and fish beside dad.

[@richardrohaman2620]

Man i have to get one of this

[@sramdeojohn4428]

Mr wonderful. Respect the sales!😺😺😸😸👏👏💙💙💙💙💙💙

[@kucfY0utube]

*Jake founded Chill-N-Reel with an innovative idea: drink insulators to keep beverages cool while fishing. The company is still in business and its net worth is estimated at 1.4 million for 2022.*

[@arfriedman4577]

You can use it for soda and water too. I thought it's a cute product. Hey if it's not for you, don't buy it and don't rant.

[@user-bd6qk4hk1z]

Looks good for ice fishing