Standard Shopping vs Performance Max Campaigns [Full Comparison]

[@markpommett5712]

Use standard shopping as a supplementary campaign with a lower tROAS (100-200%) to feed PMAX quality signals and set the budget lower on PMAX with Max Conv Value and your blended ROAS will skyrocket and you ll be able to scale farther.

[@NikArmenis]

Nice, I always like to use shopping side by side. I’m finding I’m shifting more spend to shopping these days. Particularly on larger accounts

[@brachannel8974]

Hello, thanks for the content! Can it happen that a product has many visits and no sales at first, and a few weeks later that same product starts to have sales? Or does it have to be after the first 100 clicks that the winning product already has sales and maintains the conversion rate? I ask this because some people say you have to wait 30 days, but I can't wait 30 days and spend a lot of money to find out that a product is no good.

[@NikArmenis]

It can definitely happen. The waiting for 100 clicks is really just a guide for those on a small budget. Even 100 clicks is not a lot of clicks in the online world. Especially if the product really is good and the campaign new. I've seen products randomly explode as well. Quite often due to competitors dropping out of the auction in Google (basically stopping ads on those products). Best to find an amount that works for your budget

[@yurisantz3028]

@@NikArmenis You open my mind about this, i stopped many products after 100 clicks and no sale to protect my budget. Products that I know are being sold a lot by other stores. What is your golden recommendation for stopping and giving up a product? After how much time or clicks? when is the right time?. Thank u again!

[@myonlineguy]

Thanks for the info!

[@NikArmenis]

Thanks mate

[@khizariqbal4132]

which one is best if we selling used branded handbags?

[@NikArmenis]

The type of product doesn't really matter man. Did you go through the video? You could go down either path

[@khizariqbal4132]

@@NikArmenis They Restricted our Account due to Branded items...

[@arslanqamar15]

Performance Max used over budget from our daily limit. Even they used other campaign budget. Performance Max only good for those companies who are not worried about spends. Is there any way we can control Performance Max based on budget spend?

[@NikArmenis]

Over what period? If it was just a few days, this is normal. The daily budget is a monthly average of your daily

[@markpommett5712]

You can scale it at your break-even ROAS. It will defintely scale - give it time. You'll make profit off your brand search and repeat customers.