Stop Signing To Rapper Owned Labels

Rapper-owned labels seem to have hit a bit of a rough patch in the modern era. In this video I talk about why I believe rappers should stop signing to other rappers. #rap #hiphop
Socials
linktr.ee/iusedtobepay

[@og_mante5138]

“Never sign to a rapper, cuz rappers got egos.” -Kodak Black

[@RayTheomo]

"I hope he dont sell his soul. He should be good man, He signed to Cole" -Jid.

[@DukeRaiden1]

Dance now? ​@@RayTheomo

[@WeezyGR]

Yeah​@@DukeRaiden1

[@jmh20052]

Honestly, it’s better to go independent these days

[@chillzoneyt1]

Most ppl forgot Travis was affiliated with two rapper labels at once both Ti and Kanye. That’s never been seen before to my knowledge

[@oj397]

True as a rapper n producer

[@78percent34]

Drake would not have been drake without Wayne , period Nor Kanye without jay z

[@emoraegivern2027]

So ??!

[@blackwellbrooklyn6142]

Those are exceptions not the norm

[@itsjdx]

Ur out of your mind if you think drake would have had nearly as much commercial success without Wayne

[@78percent34]

That’s what was implied

[@junyaiwase]

Exceptions not the rule

[@RugbyCardigan]

I agree. How often do you see a rapper that’s signed to a rapper have a prominent career? Most of the time they get lost in the shuffle or end up giving their music to the major artist on the label.

[@user-dm7xh9sk4x]

Opium artist

[@RugbyCardigan]

@@user-dm7xh9sk4x none of them are prominent artist.

[@kingk3624]

Rylo career doing good along with ytb fatt

[@lilyVGYBT]

Only ones I can think of are Ken, lone, gunna, don toliver and rylo

[@mxchael_0385]

No its not,​ barley anybody kmows or listens to rylo. 90% of his fanbasehas trockled down from lil baby so hes stuck in a jox and cant expand.@kingk3624

[@ThePoulsen1060]

In terms of pure commercial potential, nobody is really close to Opium. Carti is 10x bigger than Moneybagg Yo and that whole label in literally every aspect: followers, monthly listeners, dedicated fanbase, ability to sell merch, and so on... I seriously doubt Moneybagg Yo or anyone from that label has to ability to do a world tour, a very American audience.

[@theyhateilias]

Opium ain't doing no world tour tho I remember Carti was struggling to sell tickets in big arenas in the last tour he was supposed to do

[@Fullymetaljacket]

@@theyhateiliasbecause he had no new music out people didn’t want to hear an album that has been out for years be performed again but if he were to drop he would fs would sell

[@williampumpernickel4929]

who bigger Yo Gotti or Carti? Now who would it be better to sign to

[@Nookfrmdawic]

Imagine getting in the car and playing playboi carti💀😂

[@jaydennfs]

carti ain’t no 10x bigger than moneybagg yo😂

[@thekingslayer2418]

Yo that intro iconic😂

[@zeldawrldd]

No one cares rider

[@thekingslayer2418]

@@zeldawrldd why you such a dick bro

[@user-dm7xh9sk4x]

@@thekingslayer2418some mfs literally live they life just leaving shit comments all day

[@shakeswigglez3746]

​@@user-dm7xh9sk4xAnd dumb mfs replying to them.

[@ididntaskverified3663]

Some people actually their lives leaving comments all day long

[@Zambobazle]

You know 4batz punching the air

[@MrEOM41]

Yo Gotti is probably the best rapper and label owner but I think it’s because he’s focused on being a label owner and not a rapper in this point of his career

[@everythingbeautybycourtney8171]

Agree!

[@Shay416]

By that metric wouldn't J.Cole be #1. He doesn't take songs from his artist. Puts out a label album consistently and everybody on his label has a lane while he's still a star

[@jmbeats3308]

If you're signed to another rapper (larger than you), you're rarely not destined to be under their shadow. You're in a position where you could be perceived as the hype man and under their control and momentum because you gave them the keys to your own car. You don't need it in 2024, I'd steer away from signing to a rapper-owned label.

[@joebags40]

Kinda crazy Dreamville wasn’t mentioned in this video.

[@Schoolthesefools]

Wouldn't fit the narrative

[@joebags40]

@@Schoolthesefools of other rappers not wanting to see other artists succeed? I guess so

[@Schoolthesefools]

@@joebags40 yep

[@SweaterSwagg]

​@@SchoolthesefoolsThe exception that proves the rule tbh

[@oj397]

@@SweaterSwaggI mean people keep saying that, but I seen Kanye, Drake, Opium, Cactus Jack and Don Tolliver, even Gucci Mane with 1017 kinda if they could stay out of jail/alive.

[@isaiahsingleton6283]

Pretty much. The record business operates like Fashion in a sense. Like how there are 3 fashion houses that own all the brands and everybody is under them... All record labels like Sony, Warner Brothers & UMG hold all the power. Then there's Labels like 300, Cash Money & so on who are subsidiaries of their parent companies... then artists start their labels! There's no benefit to that because its sooo much money being broken up soooo many ways. By the time it reaches the artist, it's meaningless damn near.

[@MsIvyLeigh]

Feeling the content 🤙🏾

[@Saltpeanutss]

The big labels make artists who don’t want to sign do their dirty work. They send these rappers out there to recruit and the artist who didn’t want to sign to that major still ends up being signed to that major by way of signing to that “label” that the artist owns. Fun fact: none of these artists actually own a record label.

[@Imjust_tay]

This might need a part 2 ta wutchu said, being signed to a older rapper and a younger rapper

[@reaps2661]

Ngl i was waiting pretty much the whole vid for you to mention dreamville

[@George_bonnaire]

I don’t see any problem with them

[@reaps2661]

@@George_bonnaire that's the point, a succeeding rapper owned label in a video about how they fail

[@oneizzyjones]

Yo Gotti might be the current only one that works because he’s in a more executive role than a success role. They only work when the artists signed success is not dependent on the the artists they signed to co-signing them or giving them a feature

[@yeweston1411]

Hell naw this nga did NOT just say Don Toliver sounds like Juice WRLD 💀

[@AlexTheVirgo]

Killer Thumbnail

[@Ambatakum1500]

Egos clash imagine being a major rapper then signing someone who becomes more successful than you

[@tdwwxyz]

If you’ve got half a brain that’s the goal

[@koallante]

Don't worry I know better. The amount of people that told me I'm taking you with me to cheapen the cost of production only to still be here is astounding. People love to sell you a dream but never follow through.

[@chrisvance7938]

Think it's more so what the Artist does on the feature that determines if they blow or not. If they're mid on the feature and don't surprise the audience then what was the point in the first place. Most of the new artist rely on the feature instead of showing there talent and what brought them to the table.

[@JJ.Picasso]

Ahh yes ill keep this in mind. You wont catch me signing to a rapper label again

[@Jpsaidit]

To leave dreamville out the convo is crazy!

[@veliciarogers7347]

💯

[@DueceSpice]

Thing is it can help if you have no clout..You just have to have your paperwork right

[@jqmascarado3451]

What about quality control? They where huge a few years ago but i never really understood theyre intricacies

[@djangounchained9387]

They should sign with Coulda Been records, they hand out the best deals at the moment.

[@DianaOsazenaye]

it like ask for a bad thing for you

[@user-pz4iy3ci9j]

0pium's cool

[@zeldawrldd]

Npc moment

[@lkh1093]

Cool at beating up women or talking to underage girls

[@papiiluvz]

Does this also include PGLang?

[@gokanshurisbabyfather4003]

Don't sign to a rapper that's still trying to rap, or ones that don't know how to promote

[@TragicBozo]

What y’all think pglang gonna do?

[@SteezMade]

do you still stream?

[@yeticartel]

I think dreamville and PG lang have the biggest potential in my opinion, seems like both labels only have top quality acts

[@rashidareeves78]

I’m sayin’ 😑I mean if people haven’t gotten that message yet.

[@zeldawrldd]

Corny Npc

[@izdirty9117]

‼️‼️‼️

[@hoodspaghetti2928]

Not that I'm even a fan but that's what happened to Cordae

[@sheluv_juju5810]

somebody needed to fucking say it

[@ayevisualz8726]

Dreamville is dope

[@arizden8759]

is it just me or is there a reason that the biggest artists in hip hop currently are all signed to artist labels. Maybe it’s because hip hop and traditional music industry label structures don’t mix well with hip hop

[@Mckylan]

I agree and I feel the same way about athletes that are under Jordan like Luka and Tatum.

[@emmanuelmondesir8677]

They have the potential to own empires but sell their soul for an Hellcat. At least their people fed.

[@agapanthus2024]

pglang rollie gang

[@zeldawrldd]

Corny rider

[@agapanthus2024]

@@zeldawrldd don’t address me unless it’s with four letters ✌🏾

[@isaiahsingleton6283]

​@agapanthus2024 he's underneath everybody's comment on some bot type shit. Don't waste your time.

[@SweaterSwagg]

Kendrick wank, the only one he stands next to is his cousin lol

[@ump420afk]

42dugg was havin a run till he got locked up again ngl

[@user-dm7xh9sk4x]

Unless it’s opium

[@radutcatalin7616]

nah

[@Keith_Courage]

Yo gotti must be the greatest record exec ever then cause his whole team on fire and they never bad mouth him...rip flipper tho🙏🏽

[@tylerpischiera5995]

Umm dreamville?

[@TheOfficialXVIIRayyJayy]

damnnn 10k really traded trippie redd for ice spice

[@kidzn]

That was dumb af, trippie still pushing better numbers after “falling off”

[@thalab5798]

That’s what happen to no cap n Quando if Quando was signed to a other label he could’ve been bigger prolly would’ve never had beef w king von

[@jyce7375]

Heck, Dababy fought on of his own artists. 😂😭

[@lemoncarb]

1:39 “signed to a 🥷 that’s signed to a 🥷 that said he was signed to THAT 🥷 “

[@CityPlanner09]

Only rapper-based record labels that are good/decent are PG Lang, Dreamville, and Opium

[@wait_in_gold_ON_SPOTIFY]

pg lang is just Kendrick and Keem so far

[@MikeMulahMusic]

Look at Kodak and his artists. He’ll end up feeing envy and beef with them.

[@MovieMonkez]

would u sign to pglang?

[@SweaterSwagg]

Not unless you're Kendrick's cousin lol

[@yingkouzen]

Kendrick Lamar got the best out of his co-sign with Dr Dre, a GOAT 🐐 producer who is retiring. Even as a fan, I don’t think he can get to where he is now without Dr Dre’s support & network

[@Health33570]

These rapper owned labels are all criminal and all the same don’t you see the pattern?! 👀

[@wimpyguy5519]

Your mom is a felon.

[@jumpman2326]

The only label a artist should sign to is Opium

[@haechanfullsun65]

The best rapper labels to sign to are Dreamville and Opium.

[@zeldawrldd]

You a Npc

[@lkh1093]

bro tried to sneak in opium💀

[@sag3009]

Opium is good only if you're a woman beater, you fit right in

[@user-dm7xh9sk4x]

Opium is one of the only actually popping labels rn

[@lkh1093]

@@user-dm7xh9sk4x they in the news cause the keep getting domestic abuse allegations

[@BlattBlatt-qi3hm]

Gunna would be a nobody forever if it wasn't for young thug

[@neverland241]

future signed to rocko and outshined him

[@gokanshurisbabyfather4003]

That don't happen all the time

[@neverland241]

@@gokanshurisbabyfather4003 i know!! that was my point fr and

[@uspahle]

Opium haters mad in the comments 😭 Can't accept that opium is the most influential hip hop label rn. Carti is influential in the mainstream, ken is coming up. Destroy Lonely and Homixide Gvng are the rulers of the underground. Allegations have nothing to do with music btw , I'm literally only talking about music

[@haechanfullsun65]

13:57- OTF got YFG Fatso, Lil King, and Chuckyy that are blowing up.

[@Chrispy]

who??????

[@youngkyroz]

They got Noza Jordan

[@Chrispy]

@@youngkyroz who??????????

[@youngkyroz]

@@Chrispy an amazing artist 👏

[@ThomasTt-ov2lr]

WHOOOOOOOOOO​@@youngkyroz

[@zeldawrldd]

No one cares

[@briannaknight7152]

You using Kanye as the ultimate comparison for rapper labels was not a good idea. Kanye is a narcissist and he’s bipolar so I would assume the other rapper labels are more well managed than what Kanye was doing lol.

[@briannaknight7152]

People signed to Kanye said bro was all over the place. They would just wake up and he would have a new number and they had no way to even contact him. He would disappear on them for months and all kind of shit bro. 😂

[@alexmuigai-jd2vf]

So you are saying signing to Dreamville is bad too

[@user-dm7xh9sk4x]

They’re not bad

[@reaps2661]

To be fair they're basically the exception

[@user-dm7xh9sk4x]

@@reaps2661and opium

[@ericgoon5704]

Sofaygo 🥲