Style Theory: The Cult of Taylor Swift

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Are you a “Swiftie,” Loyal Theorist? If so then there’s a good chance you saw Taylor Swift perform live during her Eras Tour… that is, if you could get tickets to it. She has a setlist consisting of her best hits: 22, Look What You Made Me Do, Anti Hero, You Belong With Me, Shake It Off, and 40 other songs. It is over THREE HOURS! Trust us, it was a STELLAR setlist that gave a glimpse into every Taylor Swift era. But it got the Theorist gears turning. Why is Tay-Tay flipping between looks faster than we can say 1.. 2… 3… Let’s go Swift!
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Credits:
Writers: Matthew Patrick, Stephanie Patrick, Amy Roberts, and Ash
Editors: Dan "Cybert" Seibert, Alex "Sedge" Sedgwick, Pedro Freitas, Koen Verhagen, Danial "BanditRants" Keristoufi, and Dom Sealion
Sound Designer: Yosi Berman
Thumbnail Artist: Dan Lerner
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#TaylorSwift #Swifties #ErasTour #SpeakNow #TaylorsVersion #SpeakNowTaylorsVersion #ShakeItOff #TaylorSwiftErasTour #LavenderHaze #AntiHero #Theory #StyleTheory #GameTheory #Matpat

[@jayjayredpanda]

Matpat: "..They constantly have to change to stay relevant" Also Matpat: *uses the same cutout of himself for over a decade* Edit: dying at the fact matpat definitely saw this 😅 HELP

[@jayjayredpanda]

@Bystander232 y e s

[@Matsupitsu396]

​@Bystander232 hi ChatGbt

[@green7449]

I have always wondered what a new one would look like. Maybe wearing his signature red jacket.

[@waffle8946]

He’s too deep in now

[@mybittersweetme]

He does launch a new channel every few years...

[@gracyngraves]

so all us swifties saw this and came running, huh? 💀love when worlds collide like this, matpat always has the best stuff to say

[@night_of_stars]

Yep, came faster than you could say “I remember it all too well”

[@miyumixxx]

@@night_of_starsCame faster than you could say “sabotage”

[@alextheardvark206]

Yes. This is the only thing I run for

[@bluestrangler0447]

Maybe-

[@bluestrangler0447]

Maybe-

[@jimmylu1352]

I've seen someone described her music as her own cinematic universe and honestly I couldn't agree more.

[@xOxmortal]

1:25 THE FORESHADOWING OH MY GOD MAT

[@Lynthechickennugget]

Ikr!

[@karlschlackwhitehouse7676]

🤯

[@squidjack9455]

I was about to comment that

[@EMILY-ek2vx]

I NOTICED THAT TOO

[@buckyyyb]

i don't get it?

[@Jellybeansatdusk]

I’m surprised he didn’t mention her really old school KZbin videos 😂 that was peak baby Taylor. She was accessible online. That had a big impact on her connection with her fans, before Instagram was even a thing, she was a MySpace and she uploaded videos of her backstage

[@savannahgrace5362]

yes her vlogger era 😂

[@Jellybeansatdusk]

@@savannahgrace5362 Taylor swift invented vlogging 😂

[@lilyaileen]

@@savannahgrace5362 i miss the vlogger era

[@ximenaaviles5992]

Taylor’s done such a great job with fashion that you can show us swifties any picture of her and we can tell you just by her hair and clothes exactly what era it was taken on

[@kino_ryousuke]

Remember when Swifties could figure that Taylor changed into a man in The Man MV but couldn't guess who was the dark-haired gurl in You Belong With Me MV ? 😂

[@camisweet1185]

@@kino_ryousuketo be fair most of us were much younger when you belong with me came out😂

[@JuliaElizabethGraves]

This is a thing y’all share with My Chemical Romance fans I’m afraid

[@AshleyIsCool_]

exactly what age she was as well. she seems to change her hair evry single year in some way

[@adrianacernochova]

Same with One Direction, I can tell what year a picture was taken in by looking at their hairstyles (and sometimes clothes) 😂

[@rafa_8950]

what's so interesting about Taylor from lover to midnights is that those albums follow micro-trends that were at their peak when the albums were released without years later feeling dated. for example lover and the coconut girl aesthetic, folklore and cottage core, evermore and dark academia and midnights and the new anti clean girl aesthetic. considering that Taylor starts working on these albums months before they are released and the trend hits its peak (and in consequence because of how fast these aesthetics are introduced bc of tiktok), its like she's almost a forecaster (reminds me a lot of how in he early stages of her career she was the one of the only ones pushing for social media marketing)

[@careless_daughter]

idk, i think she’s doing what she’s done since red, they just don’t seem dated yet bc it’s only been a few years

[@hilary3219]

She finds the trends before they come trendy/super popular - see has a real knack for it - like with the dubsteb in IKYWT.

[@bumblebeebrass164]

You forgot reputation have more of an edm type feel

[@narutosbelievin]

She probably has a trend forecaster on her team. Smart idea honestly.

[@David.124]

Midnights was expected to have that theme because 70’s music was going crazy last year. From As it Was by Harry Styles, Lizzo’s album, Beyoncé’s album, Future Nostalgia by Dua Lipa, it’s like everyone was doing 70’s themed something so Taylor just joined in late in the year

[@Kennylovessandwiches]

What if her song Mastermind isn’t about her relationship with a partner but her relationship with us and how she manipulated us into loving her so much

[@StrangerBillie]

Tbh I wouldn’t be surprised

[@Flixtex]

It is actually, song like mastermind, mirrorball all are about fans disguised as relationship

[@nookietp]

@@Flixtexhow is mirror ball that? 😭

[@karinalumen9722]

@@Flixtex what is a lover songs are more about her fans in about relationships the alchemy one I swear it’s about the eras tour touch down: like a plane touchdown in football is spelled as one word

[@emilyguerry3307]

We need to get MatPat on the Taylor Swift Easter eggs and speculation. We would be unstoppable!

[@madixoxo246d6]

Yes!!!

[@eyesfullofstars13]

Oh my gosh, we’d predict every release YEARS before she can hint at it

[@leiyahstorm13]

PLEASE he needs to understand the Taylor Swift universe

[@mickeyc6595]

Taylor Theory

[@emilymary5831]

Yes!

[@Yan_Alkovic]

Taylor Swift: reinventing her style for every album Weird Al: reinventing his style for every music video he stars in Yeah I guess that explains why Weird Al is immortal as an artist.

[@jason4443]

A wise Greek philosopher once said: "He who is tired of Weird Al is tired of life itself."

[@scaper8]

To be fair, it's a lot easier to be an immortal artist when you've been assassinated on stage and then resurrected.

[@guitarbass22]

Don’t forget that Weird Al is also Milo Murphy.

[@ToastyNoneofyourbusiness]

Gotta give Weird Al credit for lasting this long AND with very little controversy

[@Onattamato]

It also helps that he is immortal as a person too.

[@kity3374]

style theory’s videos just get more and more interesting titles. we went from killer heals to taylor swifts era tour

[@emanuelortuno]

I would love for MatPat to do a full LORE dive into Taylors discography. There has been so many easter eggs and clues hidden through her music, events, videos, pictures. I would just love to see if he could figure out the dates for the last rerecordings haha I feel like he could do it :)

[@7kadenza762]

I feel like Taylor is the only western artist that does what the kpop industry does. There's a story, there's eras, she even changes her look for every comeback. I think she is even one of the only who had a version of a light stick.

[@anisanurraudah8383]

except that Taylor's music and storytelling are actually brilliant and have both styles and substances. Today's K-pop has beautiful visuals but the music is actually underwhelming. It's all noises with little to no lyrics on hooks. They focus too much on visuals and dancing that they forgot that K-pop is actually a MUSIC genre. This is why the 2nd generation of K-pop is the best K-pop era.

[@punyajain4068]

@@anisanurraudah8383 exactly!!!

[@yee2minty]

@@anisanurraudah8383 100% agree! Like I feel like 1st and 2nd generation just has its own life~~~

[@blackbird_entropy]

​@@anisanurraudah8383Dropping in here to respectfully add BTS to the list because as far as breaking norms and creating music as personal artistic expression, they are some of the best. No shade to the other artists you mentioned, I just don't want them to get forgotten because they are a household name in K-pop circles

[@kimrrb3665]

Rihanna has been doing that for years

[@belliejelli1642]

I love that Mat sat down and watched Ms Americana and got to legitimately say it was for “research”

[@SarahDarkhand]

Matpat u forgot to talk about the 2 aesthetics of midnights: the 70s aesthetic in the album art that feels more like what taylor would be wearing in her everyday life, and the hollywood glamor of her public appearances. It gives the impression that her music and lyrics are the closest we will ever get to truly knowing her, and its genius tbh

[@krishafyme]

that 70s asthetic is also somewhat like what teenagers wears theses days like crop tops and turtlenecks, wool woven tops

[@theonewhostonks]

no one with a brain cares about taylor swift

[@ChipsDubbo06]

I love how we’ve all been watching in awe as Matpat slowly loses his sanity, we all knew he’d lost it at the paw patrol videos

[@Cut_Cat101]

I have never ever thought that one day I would’ve hear matpat sing antihero.

[@mirandabee2323]

Like ever?

[@SmartCharm]

Would've should've could've

[@pocketpumpkinhead]

Not even in your wildest dreams ?!

[@nobodygrey5496]

For real! 😆

[@JustAHuman101]

It made my year

[@alexx_xoxo]

as she quoted in Karma lyrics "Ask me what I learned from all those years Ask me what I earned from all those tears Ask me why so many fade, but I'm still here" this video is just one factor for that.

[@crimsonredbound]

NO MORE LIKES FOR THIS COMMENT unlesss it gets it t0 420 likes

[@tasfiatahsin2510]

Got literal goosebumps

[@midori7217]

"facts"

[@nigredo7570]

Probably because she sold her soul to the illuminati

[@Jaclyn_Zen]

👏🏻🙌🏻🙌🏻🙌🏻👑

[@johnkarakash]

I don't like all her songs but I really admire her work ethic. She never rests on her laurels. Just recently, she completed a concert during a thunderstorm. You hardly ever see that dedication anymore.

[@dinahsmores]

To summarize: ITS THE STORYTELLING! She mastered it. She has been an awesome storyteller since she was a teenager

[@LaceyJuk]

I agree, that's it, it's not that complicated.

[@llexarts]

If Taylor wanted to make a legit cult I think she could very easily Edit: I am even more convinced now this is the most likes and replies I’ve ever had

[@zoeyparrott13]

i would join low key

[@youcantakemehottogo]

What do you think the willow music video was?

[@lukelol3]

i would have to leave my current cult, but id do it for taylor!

[@lolanola1783]

I'd join :D

[@justintime3656]

I would never get clane form that

[@S4IFS]

MatPat just reached a whole new demographic, The Swiftys

[@not_iris.]

Me who’s a swiftie and already watched him 👁️👄👁️

[@purple_rose959]

*swifties ☺️

[@jaybonn5973]

Get prepared

[@MattSheridan818]

Yess

[@wornouthoodie]

we were always here >:D

[@OOFBOY2907]

Petition to make matpat drop an album What the heck 11k?!

[@Rennson]

YES.

[@kaylieghskorner9650]

That would be epic! It could be MUUUUUUSIIC MAAAN, part two!

[@JustAHuman101]

He needs a collab with MUUUUUUUSSSSSSIIIIIIC MAAAAAAAAN

[@Seba_Prime]

Yesssss

[@pandurial]

Signed -UDontNeedToKnowWhoIAm

[@Neoqueenchaoswastaken]

Ollie singing “we are never ever getting back together” in the car is the most adorable thing ever 🫶🏼🥹

[@suspiciousstar7547]

This is why she'll *never go out of style.* She may get out of the woods but never out of a unique era or a new audience✨✨

[@nuggetdoja871]

nice

[@LittleXchel]

Absolutely

[@ahitzaroque890]

missed opportunity to say she never goes “out of style”

[@Loverera2023]

This Hits Different!

[@XxstardropzdreammxX]

I can't shake it off that he didn't!

[@vinaybabumusic]

now i'm pacing back and forth, wishing he said that

[@And.Mp.4_YT]

Dude the news said that in my country

[@littleowl22778]

The entire Swiftie community knows that she leaves clues and hints to future songs, albums subjects, tour dates, merchandise/ merch drops hidden in song lyrics, social media posts, videos years in advance sometimes. Nothing is accidental when it comes to Taylor swift and she's a master mind ;3 and I'm not alone in saying I love her music and that she's a lyricist genius!

[@ah_lex_us]

11 unique inventions. 11. The Bleachella era cannot go ignored. In fact, it maybe a cool episode to cover that era and use it to prove the karma album. It’s the kinda theory I think matpat could get behind 😂

[@eyesfullofstars13]

I never thought MatPat would make a theory about Taylor Swift, but here we are

[@theperson679]

i have seen your channel everywhere! I love the pfp and am glad to find a fellow Swiftie! (when i said i have see your channel i meant the comments lol)

[@foxxyle]

clicked faster than MatPat could say “Hello Internet”

[@dragonkingdom2858]

Same here

[@shashigomes5265]

impressive

[@Jame-fs2zg]

I see Taylor, I click

[@MarieWingfeather]

Same!

[@shaneregier7970]

Here here

[@Davdo0]

matpat needs a grammy

[@someguyonyoutube1]

a granny

[@nrdcrimsoncam-vet1225]

@Меаtсаnуоn 🅥 iron eeeeeeeeeeeeeeeeeeeee

[@foggycatwhy]

@Меаtсаnуоn 🅥 wait is this a bot? or not because it looks like one please clarify edit(is this a Anti Bot)

[@TheGamerTube07]

Nooo, I was about to say granny, zamn, I was too late

[@nohathere]

​@@Thebusterer bro repeated themselves 11 times 💀

[@Mady250]

As a gen z swiftie it definitely wasn't folklore or evermore that made me fall in love with taylor😭 I've been listening to her since her red album

[@marissarosales4987]

@randomgirlvibesI’ve been listening since Taylor Swift :3 And when she was country 😊

[@marissarosales4987]

And im gen ur never gonna know :)

[@imsomeartist356]

I love how I can go from Style theory talking about the fashion of top celebrities to game theory where I can hear all about how every character I ever loved is a demon.

[@guitarbass22]

And yet he NEVER quoted anything from Style! Missed opportunity. “We never go out of style”

[@sharlycoombs9543]

So accurate! I’ve been thinking for a while about why Taylor is so successful and I think it’s 3 things: her songwriting talent, her personality and ability to connect with fans, and marketing (including fashion). It is the combination of these qualities that make her unstoppable! Her song writing may well be looked over if she hadn’t kept evolving and connecting with her fans

[@tsynthetic]

Haven’t listened to Taylor Swift in over 10 years and was surprised I still knew lyrics to the songs brought up. What a throwback

[@wearanter1]

The meetings she has with advertisers and marketers is all about money and what they need to do to keep her relevant. What do woman absolutely love the most these days? Love and fashion, her and her team of experts have absolutely nailed it..She literally has major sitdowns at large tables of managers asking of ideas and what should be next and what their thoughts are on her next album..Theres ALOT to be unpacked here than just her putting on insane Super Bowl style concerts. Her and that whole team arent stupid.

[@martina6379]

"I will never change, but I'll never stay the same either." -Taylor Swift❤ I don't know whether all these genius changes were Taylor's idea or not, but either way, there's no doubt that this woman is SMART...or should I say, a MASTERMIND?😉And the thing about her authenticity is that it's still there, it doesn't seem like she's ever tried to be someone she's not. You may like her music or not, but you can't deny that she's ridiculously talented, tremendously creative, and simply BRILLIANT!!!!!!💕💕💕💕

[@Nami8302_OwO]

I can and always will deny it, she's a liar and a cheat, and I wait with bated breath for her to really come crashing down from the high horse she's on.

[@LeileyWow]

To think she wrote this quote when she was so young too!

[@Loverera2023]

She might have changed looks but she has NEVER changed personalities. She will always be the Taylor we know and love at heart! Edit: hey mom, I’m semi-famous

[@rileyelizabeth1994]

^^^ the beautiful thing ab taylor is she changes and evolves and moves first, but all the while remaining authentic. all of the eras are taylor - they are just an outward manifestation of her growth

[@UsonoHoushi]

I think this just shows how talended and creative she is, even beyond singing.

[@shelbysittig1047]

Maturity. It usually happens as you get older. 🤔🤫

[@Loverera2023]

Lol. I'm talking about the way she acts, her mannerisms. That didn't change drastically!

[@mollusckscramp4124]

Changing personas is one of the first things she ever did. You might have your nostalgia glasses on, since she even first addressed this in the end of her video for Look What You Made Me Do. Changing personas has literally never not been her brand. If you're looking for an artist more in line with authenticity than being a pop icon, then Lana Del Ray may be more up your alley, but let's call a spade a spade.

[@JDB51]

MatPat at the beginning of the video: I’m not a swifty MatPat at the end of the video: I’ve been indoctrinated

[@joranfokker7477]

IT WAS SAID THAT YOU WOULD DESTROY THE SWIFTIES, NOT JOIN THEM!

[@faithhaight]

11:18 - She already had Gen Z as fans. I've been a fan since I was 6 years old in 2008.

[@douglasfreer]

I’m a new Swiftie as well, been listening since last year, and I’ve already preordered Speak Now (Taylor’s Version) and went to her concert, which was my very first concert ever, and I was blown away by it and was surprised when one of the two surprise songs was one of my favorite songs. Taylor is, and always will be, the goddess of music.

[@Sarlasmancranmaji]

"Meanwhile, the rest of team theorist over here are literally flying across the country to see Taylor's latest concert. Honestly, I don't know what is more surprising about that fact. The extreme level of commitment they have to see a concert, or the fact they have lives outside of their jobs. Note to self, deal with that one later." - MatPat, tyrant dictator of Theoryland

[@Sarlasmancranmaji]

1:15

[@Professor_Brie]

He meant that he needs to figure out how to have a life outside of his own job, not that he needs to get rid of theirs.

[@kirstenmuller4536]

​@@Professor_Brie No, I think he meant the latter, but as a joke.

[@guitarbass22]

I felt called out, since I’m doing that next week. Lol

[@Mrmongoose64]

I can't describe how overjoyed I am now that this video now exists on Style Theory.

[@lipstickjelly6831]

Taylor reminds me a lot of Bowie. Bowie changed his appearance and style with every “era” of his career. Both great poets and story tellers.

[@theleafactor]

I’m not really a swifty but I find her creatively interesting. Like a fascinating case study! You’re right, basically any creative has to do this to stay relevant. And for new creatives that feel stuck, I think she’s a great example to look at as guidance

[@updownstranger564]

matpat introduced his editors as swifties but i was not expecting them to be SWIFTIES swifties. rock on vault track references

[@Loverera2023]

I've never been so happy about a spoiler. Ty

[@HeisenbergFam]

Matt is like a lighthouse guiding us in the thick wave of fog, its lovely to be a part of this -cult- wholesome community

[@meanmouse9824]

You are everywhere

[@Mozzarellapumpkin]

Are you just like OwO or UwU

[@ltstheprogamer]

I just saw your comment on Sambucha's video

[@findot777]

wait a minute you are one person I checked the @s

[@RickSanchez-se6fi]

THEORY CULT!! THEORY CULT!! THEORY CULT!!

[@kindakool05]

I so badly want her next era to be Rock! 😆🎸 I feel like she'd nail it and go all out. However, I think another album like midnights would be completely loved and accepted as well 💜

[@carriekarloff7422]

Would love to see her make a Rock album as well.

[@harleyloraine7699]

I NEED a rock album now thanks

[@setheywantfood]

i never knew i needed someone to compare taylor swift to markiplier but i am very pleased

[@S0NAL_]

fr

[@thatwaterriver3824]

frfr

[@absolutemaniac7368]

Markiplier doesn't have a private jet, he's better than that

[@Flixtex]

​@@absolutemaniac7368yea also markeplier doesn't get swarmed by whole town while attending a wedding of friends or a dozen paparazzi cars are parked outside his house or fans waiting at airport for his plane to land and get a sight. A mega celebrity vs youtuber how intelligent is that 😮

[@absolutemaniac7368]

@@Flixtex Markiplier does get attacked by gangs in la and dies though. Very unfortunate!

[@MissManicMellie]

The interesting thing about Taylor is how she reinvents but STILL feels authentic. She walks this razor thin line of staying true to herself while changing herself enough to stay relevant.

[@anna_in_aotearoa3166]

To be honest, although I completely understand the survival aspect of all the changes, the fact that it all aligns so carefully with pre-existing social media trends makes Taylor's reincarnations feel significantly less authentic to me...? 😔 Madonna seems a bit different in that although she was regularly changing her style, her choices were very individual ones (frrequently scandalous in fact!) and honestly seemed to set fashion trends for the current generations rather than following them?

[@Sproutgoodnight1161]

Yes! I get it and I got it I could never put my finger on what it was but I always liked and never got tired if Taylor never being s fan but she was always there and I didn't mind it and liked her. No I now hoe she remained relevant and seeming real without being pathetic or normal or unnatural. She seems like Barbie to me. There's s new personality each album/movie but it's still Barbie.

[@MyBelovedGhostAndMe]

​@anna_in_aotearoa3166 and yet, taylor plans these albums before the fads. She almost makes them happen

[@CelesteRainYoutube]

@@MyBelovedGhostAndMeyeah no…

[@CelesteRainYoutube]

Exactly, like melanie martinez strayed too much

[@username_creates6991]

Theres more to it. Her music and the way she writes lyrics. She lays a bunch of easter eggs for fans to pick up whats coming next or even like placing her age, a month of the year etc in her songs is like her littering pieces of a puzzle about her private life that fans are willing to solve. It makes it interesting and exciting. Also the lyrics in her songs. For eg. She doesn’t say what she’s feeling in the songs she describes it. For eg. She doesn’t say she hates herself she says “Id rather stare at the sun then in the mirror.” Her writing is incredibly beautiful and you can see she takes inspiration from her favorite poets. I think its not just the fashion its also the song writing and her love life that make her interesting to fans and relevant.

[@cazimim3375]

I write her lyrics lol

[@_taetae]

12:34 the mastermind reference 🤭

[@Privacymode]

You forgot how nice she is to her fans. She used to pick fans from the crowd and would take them backstage for her T-party. She literally invited her fans to her house for a listening session and baked them cookies. Add that to the fact that even though she changes eras, she makes references to her earlier albums, so everything is still connected.

[@althealee9375]

Dude, going to Taylor Swift’s house for cookies sounds awesome

[@jackwenn_9693]

didn’t she sue one of her fans?

[@Mybigfatballs69]

@@jackwenn_9693I don’t think so

[@enki354]

What do you expect from this guy if he didn't have something to complain about he'd be out of a job!

[@enki354]

I agree!@@althealee9375

[@Hebxiba]

I would say that the reason we all love our favorite creators is that we get to grow up with them. This is why the changes that creators make are so empowering.

[@Jesuisuneorangeviolet]

Honestly, I think at the end of the day, we can all agree Taylor never goes out of style

[@justintime3656]

but dose she go out of the woods ?

[@Jesuisuneorangeviolet]

@@justintime3656yes but not before evolving into rep Taylor also 1989 TVVVVVVVV

[@justintime3656]

@@Jesuisuneorangeviolet1989 TV wuhu

[@boozy638]

​@@justintime3656only in your wildest dreams

[@Aether755]

Excuse me ? Was you saying something ? Uh uh, you can't tell me nothing

[@ashethetransbian]

the fact you quoted mastermind at 12:34

[@peepeepoopoo9580]

I love how mat brings mark into almost any topic, and it manages to be relevant too. Like, give mat any random thing, and he’ll show you how it related to Mark.

[@ultimatefandom3127]

I need Matpat to enter his Swiftie phase.

[@oliviarettberg7173]

*swiftie ERA

[@L16htW4rr10r]

That is assuming he hasn't in it yet

[@random_nerd8235]

game theory (Taylor's version)

[@christinagarcia9353]

it’s not a phase.

[@recreatio]

ITS NOT A PHASE, MOM!

[@elli1494]

that picture of her grandma became one of her saddest songs on evermore about her grandmother marjorie

[@alexella9689]

I feel like we have reached a decade where no style is a "bad" style and clothes of all past decades are popular right now

[@craftingranger7552]

She understood that as a woman she had to change but made sure to do it on her terms. It's nice that ever since 2019 she's mixed in all the genres she's tapped into in albums. Her indie work has some country and pop elements while Midnight's made use of the indie and country sounds while staying pop. The outfits on her tour take you though her life and its why she is so successful. Sue will always have this friendship bond with her fans.

[@acutelilmint8035]

U know it’s an entire team😂😂

[@craftingranger7552]

@A cute Lil' Mint Taylor's mother is literally only her manager for legal reasons lol, Taylor leads like all the decisions. It's why she left Big Machine, they didn't trust her with Red or 1989 but Republic let's her be her own person seeing as they didn't know about folklore or evermore until the week before they were released.

[@cruzdoesstuff]

God, this is why I wish Music Theory was actually possible for you guys. I personally would love MatPat to cover the Lore around Twenty-One Pilots songs. It's long been a belief that each album is a part of one big story.

[@yourfriendlyinternetmeatshield]

It is.. that well is so deep i just got tired of diving it. But plenty of channels cover it. But I don't think anyone really has it right.

[@TheTynell1]

i was never a fan but her recent concert proved to me she might be worth a second look a real musician wouldn't let a little storm stop them from entertaining there fans and she went out there got soaked with everyone else and entertained the heck out of everyone so that got my attention

[@soulfireonfire6423]

She a lyrical genius!!! Seriously!!

[@Inkwell42]

Her cult is annoying af

[@PJtheARCHER]

There’s plenty of bands who have played in the rain..

[@TheTynell1]

@@PJtheARCHER i am fully aware of this i am also fully aware of the bands who continued with other dangerous situations but there not modern pop stars who are weak af hence the grudging respect

[@CrispyBaconYT555]

She also does a bunch of Easter eggs that keep hardcore fans engaged. For example, the first song on the eras tour is Miss Americana and the Heartbreak Prince. This is the 7th song off her 7th album. Nobody could have guessed that she was hinting at the release date for Speak Now TV until it was released that it would come out on 7/7/23

[@unique_handle_]

As a Swiftie, I agree that we are indeed a cult. 💜

[@helizero4065]

yeah we are

[@SamTaylorsVersion]

Yep 💜

[@eyesfullofstars13]

Yeah and there’s no way of leaving 💜

[@definitelynotriley]

yeah y’all are lol

[@night_of_stars]

Yep, cult over here ✌️

[@Purrsephone19]

With everything she has learned and discovered in her journey to be a director, I can see a huge difference in her music videos, and even the eras tour. She has learned how to effectively bring us into a world she has created, and I can't wait to see what her next moves are, the next music vids, future tours etc. She also is always learning!

[@MrMarina101000]

As someone who only knows a little about Taylor swift the lore here is INSANE

[@chiafashionista]

5:30 “👺TAYLor is not the cool kid” 😭🤣 u have me dead laffing lol but I love your editing style! And this is so very informative :)

[@Frog_life]

The intro is DEFINITELY going on my playlist

[@JustAHuman101]

Mat singing Antihero is something I never knew I needed in life until now

[@RabbitNeckyBecky]

Same

[@Mikey_Robi]

I’ve never really been a Swift stan but atp, I might have to be bc of how much thought she puts into her brand and has for years. And she has lore? Hell yeah

[@flamingaish]

listen to folklore and evermore !

[@wowyzowy1895]

Dude her lore starts in 2006. It's a lot to process I'm warning you but it's really fun bc you never get bored and your constantly making connections between her songs. For example her album red (her only breakup album) was mentioned in her Lover album which entirely celebrates love 😭

[@rachela7]

@@wowyzowy1895 red isn't her only breakup album 😭folklore, midnights, 1989, etc are all decently breakup-ish

[@wowyzowy1895]

@@rachela7 yeah it is. Taylor said red is her only one and I agree. It all revolves around one breakup and getting over it. 1989, folklore, and midnights had other topics. Whether it’s haters, insecurities, or about her fans.

[@applegal3058]

Yeah, she's always been just another musician on the radio that I really never cared about. That's probably because I'm an old woman now compared to those that she's changing so much to attract. I was thinking of just turning off this video at first, but then I found the topic interesting.

[@user-pm9qt4ey8i]

Not a swiftie. BUT I enjoyed watching this and have always respected how hard she worked. But this just opened up a new can of worms of respect. Dam girl

[@johnny_gamer9045]

17:46 was the moment I knew that Matt would never have a channel that is involved with FNAF lol

[@shawnheatherly]

Whether or not you like her music, you can't deny she knows what she's doing.

[@YoutubeCommonman_Totas]

My school literally has an after school club for Taylor Swift enjoyers. Of course there's a cult surrounding her!

[@gtealivedan]

Taylor Swift + Style Theory = My new favourite Theorist video

[@rroobbbb]

and now she's bringing back the 1920's style 😍

[@sydneyhines1497]

As a swiftie, I appreciate the use of taylor lyrics/jargon all throughout the video :)

[@YoungMetroYoungMetroYoungMetro]

It's crazy that youre a fan of p3do and a murdrer

[@YoungMetroYoungMetroYoungMetro]

@something.original. tayor muderef a fan and she had an underaged boyfriend

[@sagegreenloveee]

As a Swiftie and theory fan I live for this content

[@JRLarsen]

MatPat has said before that he was interested in doing Music Theory but it would've been complicated to avoid copyright strikes. I am enjoying Style Theory but I wish Music Theory would've been possible

[@Era_Manaj_Was_Here]

As a gen zalpha(i was born between gen z and gen alpha so 2012) I can confirm, we adore Taylor swift. And funny enough, my name is Era! Get it? Era, ERAS TOUR!? Cool right?

[@onipot9639]

I CANT BELIEVE YOU DIDN'T TALK ABOUT THE "IT'S BECKY" SHIRT!! That was by far the most iconic thing and really reflected exactly what you are talking about in terms of relatability and online culture. I am not even a swifty, but that was incredible

[@MarvelLover-ii9pm]

Petition to make this a new rickroll/viral song and have it in the background of matpat memes:

[@lefterismplanas4977]

Actually. Rickrolling and the song, Was chosen for no particular reason. It was a joke that, for some reason, just don't get old xD So... It could be mat pat... I guess, it's we try hard enough xD

[@nanacargill4748]

😂

[@DrDipsh1t]

As a guy in his early 30s who grew up enjoying her music, this has been a lovely nostalgic trip down memory lane.

[@galladegamerletsplays]

2:45 Now I know why she's called Taylor Swift. She Tailors herself Swiftly

[@meganfarmer1957]

MatPat has an amazing point, and I think if we look back we can see him doing some reinventing too in the past in order to stay relevant and interesting. Film Theory, Food Theory, GTLive, Style Theory…

[@angelicaamora11]

Love how attending her concerts feels like a dress-up, costume slumber party! 😂🫶

[@sylvy16]

as a huge swiftie, this was informative. I never looked too closely at her style. Most of her shifts were more musical for me. Loved this video

[@kaemccorkle]

Didn't realize how much I would love these videos, or this channel. It's the theory channel I have always wanted but didn't know I did! 😂😂😍😍

[@marieantoinette5233]

I started out this video kinda skeptical about the swiftie hype but I’m starting to understand it now. Thank you, MatPat.

[@Geekwithapencil2048]

Honestly-another FANTASTIC example of what the video talks about is Gerard Way and the eras of My Chemical Romance-even now, with all the VERY memorable costumes onstage, and even some from his Solo career as well-Honestly a theory about the styles of Danger Days era or something to do with MCR in general would be fun!

[@XxstardropzdreammxX]

That'd be great!

[@harleyloraine7699]

Oh my god yes! That would be awesome! I hope MatPat sees this

[@kaylieghskorner9650]

You can't trash my hero Matpat, unless of course you trash yourself. :)

[@RickSanchez-se6fi]

Amen!

[@Professor_Brie]

no need to get worked up, he doesn't trash her at all in this video, just explains the way her style evolved with the times to be so successful :)

[@pr0_0ddity]

is this… sarsasm…? /genq

[@Beccaboo739]

Looks like she is finding a way to cheaply copy Twenty One Pilots. The difference is she doesn’t have depth, and her message communicates everything that is superficial while Twenty One Pilots addresses depth, value, meaning, and existentialism. But, the devil always tries to counterfeit what is of God.

[@purpleoctopus9237]

I cant believe this is only your first theory on Taylor. With Theorizing and Easter Egg Hunting you would fit right in with us Swifties. Join us Mat 😭🖤

[@theparadoxicaltouristtrave9320]

Taylor may not be the greatest singer of her generation, but her combination of art and system navigation is unparalleled.

[@elsaandersson1652]

and her lyrics are incredible! Just the lyrics on its own gives my goosebumps

[@DuecePiece]

The title mentioning 'CULT' really hits the nail on the head here!

[@YoungMetroYoungMetroYoungMetro]

Kanye just paralleled her maybe even more

[@chloewu2760]

Yep her impact this year is something else and love her for it

[@maverickcortez2845]

Nice cover of her song at the start. You should release it as a separate video, Matt! Because it was pretty accurate to you and a nice opening to the episode itself.

[@Fancy_eq]

Am I the only one that heard the You Belong With Me lyrics then started singing the rest of the song-

[@Songal18]

Creepy intro, well done MatPat you've given the horror flavor to this channel now too. A beautiful deep dive into the music realm's fashion plate.

[@M.C.unofficiallyOfficial]

The same can kinda be said to Tyler, The Creator. With his different "eras" throughout the albums along with the different outfits he wore. He even killed his personas in the "Sorry Not Sorry" music video

[@aval00]

This could be a whole miniseries for the channel, actually! I think it would be really cool to do a sort of timeline of different creatives and look into their fashion changes and how they attributed to their various iterations of themselves. It could be really fun!

[@0.laniii]

The fact that Ollie is a Swiftie makes me happy. You & Steph raised him right!

[@masonm2140]

Taylor swift is trash