Style Theory: I Tested WEIRD TikTok Perfume! (Missing Person Perfume)

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Have you ever taken a whiff of something and been immediately transported back in time? No, we’re not talking about time travel; we’re talking about nostalgia! Throwing ball with your dad, building blanket forts with mom, playing video games with friends. Well TikTok claims this new perfume (Phlur Missing Person) is meant to bring out ALL of the nostalgia. Not necessarily memories of childhood, but of someone you miss. But does this actually work? We tested the TikTok product to find out!
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Credits:
Writers: Matthew Patrick, Amy Roberts, and Brittany Leigh Turnbull
Editors: Warak, Pedro Freitas, and Jerika (NekoOnigiri)
Assistant Editor: Caitie Turner (Caiterpillart)
Sound Designer: Yosi Berman
Thumbnail Artist: Dan Lerner
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Chapters:
Intro (0:00)
The Perfume (0:17)
Smell Test (4:44)
Scentbird (7:52)
Second Test (9:23)
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#Phlur #Perfume #Perfumes #PerfumeCollection #BestPerfumes #PerfumeReview #Cologne #CologneReview #Fragrance #FragranceReview #Fragrances #Theory #StyleTheory #Matpat

[@StyleTheorists]

Thanks to Scentbird for sponsoring this video! Use code STYLETHEORY to get 55% off your first month ► sbird.co/42xymhf

[@Wii07ENTERTAINMENT]

Yo

[@JessePinkman923]

Ok

[@Icantbedeadbcno]

Fard

[@danielsantiagourtado3430]

Your channel is awesome 🎉🎉🎉🎉

[@Asoanq2728]

Awesome

[@bug7055]

it's secretly the love potion from Shrek 2

[@IMDEFINITELYSANE]

LMAO

[@ThatThingymabob2]

H-how did you know my secret?

[@vipprincess5770]

Sold!

[@JackTrahanOfficial]

Lal

[@iLikeEatingDryWall]

xD

[@Avellania]

I don't know why but my first idea was that a bottle ominously labelled "missing person" would smell like decomp. 🤢

[@birdie_.]

BAHAHAHA LITERALLY SAME! It sounded so sus

[@Swaxol]

same

[@brunorabago4481]

i was like: is this a perfume arg?

[@DragonXBird]

Gross but I had a similar thought. Not decomp but I honestly don't know what else it would smell like.

[@depressantdrug]

Yeah, I thought it was based on a missing person. Sounds outrageous, but this world has shown me that anything is possible, lol. 😂

[@mantis-manthegreat]

Regarding the "you put it on a card, not your wrist" is this: Putting it on the skin will automatically give it a more personified smell. Your human smell mixed with the perfume = person's scent Perfume on card = perfume's scent I think MatPat was trying to see if it was the perfume by itself doing all the "missing person" work, but didn't think to say it to us, or over think it in general.

[@alexrusso6503]

Exactly! Test on the paper to find ones you like them on yourself to find the one that works best bc it will change on you. Got a men and women's sample the other day(different brands). I preferred to females despite normally wearing men's (I am a woman). Once I sprayed them on myself the women's began to smell like older lady vanilla and dead flowers the men's became less musky and more clean and fresh. One thing I can say is the women's lasted forever!

[@frtruck]

"Missing Person" perfume makes it sound like it's made of someone who was slaughtered in a remote location.

[@frtruck]

"Skin Musk" makes it sound worse... wow.

[@allthingaialf]

Lol

[@SingingSealRiana]

Grenouille sends his regards

[@nohaukrapotke1267]

wait, are we sure, Afton didn't have a secret perfume brand?

[@uxwofficial5722]

Or in a pizza place by a purple security guard

[@reaperedits._am]

Missing person perfume sounds like something a serial kidnap murderer would make…

[@mayledesma1568]

agreed

[@CL0UDY_TWILIGHT]

yeah, I thought that too.

[@Writer_Productions_Map]

WILLIAM AFTON... ...but smelly!

[@msk-qp6fn]

Fr tho

[@homerman76]

FNAF connection detected 😜

[@rpgrage7711]

Honestly style theory has to be the most unique and creative of the theory channels

[@vipprincess5770]

It’s literally my favorite 🩷🩷🩷🩷

[@Ryan_Metzelar]

Foods my favorite due to its uniqueness

[@kikisniper2579]

I feel game theory can be stressful sometimes. And food and style theory really help him unwind

[@bombingame6587]

@@kikisniper2579game theory is only stressful because of the fnaf lore so complicated and complex

[@hurricanestarang]

"style" can cover SOOO many topics.. everything from clothing, shoes, accessories, art, architecture, language, literature almost anything

[@virusj]

"i've only really dated 4 girls in my life and 2 of them were in elementary school" almost had me for a second

[@h4ss4n25]

thats gonna be taken out of context lmaoooo

[@user-we4zf9xt1z]

Game is not game mat

[@AmmesCorner]

YOU DATED CHILDREN IN ELEMENTARY SCHOOL

[@goostatoo]

If you mix every scent possible, it will eventually smell like something, the universal scent, of grandma

[@masterpiece1817]

I’ve actually had experience with finding a smell that reminded me of a lost one. One of my grandparents (we simply called her “Grandma by the river”) passed away when I was young. One of my teachers recently had come back to a trip to Germany I believe, and one of the items she brought back was a bar of hotel hand soap that smelled EXACTLY like my Grandma by the river’s house!

[@SarahAbramova]

Did you ask her what soap it was?

[@Keisuki]

Not gonna lie, "Grandma by the river" sounds like the name of some eldritch entity or forest spirit

[@chubbydinosaur9148]

my grandpa was an artist, he painted with oil paints, sooooo opening a bottle of linseed oil does it for me perfectly fine 😂 oiling my wood windows last summer was something

[@tiffanidiluzio9720]

My mother-in-law was going through some stuff a few years ago after her grandma passed away, and found a bottle of cologne that belonged to her grandpa, who had been gone for like 25 years. She smelled it once and instantly started crying because it's exactly how she remembers it.

[@msk-qp6fn]

Sounds like that kind of soap is what your grandma used. Maybe she bought it or maybe she made it.

[@YunUroko]

11:58 Proust's Madeleine (or Madeleine de Proust in French) is actually a pretty common expression in France, usually referring to something (color, smell, food, ...) triggering a memory, so it's not as obscure as it may seem

[@pumpkinjack7265]

Really? I didn't know that

[@Love_Legacy]

Yup, super common! I think it's nice that some Americans use it too, however niche it might be across the Atlantic :)

[@YunUroko]

Although, I do take a bit of offense in having MatPat describing a madeleine as "bland". Sure, its taste can be a bit subtle, but it's not like it doesn't have any flavor :/ (especially those with orange blossom water)

[@zaza7594]

​@@YunUrokoI take offense to it too, how dare he! Madeleines are so delicious 😋

[@mireiaortega4936]

@@YunUroko and it's not a cookie!

[@mranima748]

“It’s hard to believe a perfume could bring someone to tears seconds after sniffing: Me with a perfume of Hand Sanitiser, Petrol and Onion: Are you challenging me

[@afolayanolusona1447]

Wtf

[@SykoMuffin]

introducing the new Tear Gas perfume! made entirely out of a unique combo of mace, pepper spray, bear spray, and mustard gas!

[@mranima748]

@@afolayanolusona1447 they are smells that make you tear up

[@user-zl9up3ho8r]

me and the boys putting that on at 3 am

[@user-zl9up3ho8r]

me and the boys putting that on at 3 am

[@PKgirl_101]

5:14 I love Amy’s reaction in this soon as he said the first emotional reaction; I was like it actually works?! Nope, she just coughed XD

[@justinwhite2725]

Flaw in the test. The ticktockers put it on their wrist. You put it in a card. The chemistry. Between your body and the perfume is a key factor.

[@mercipurrs]

thank you, that's exactly what I thought. everyone knows that the scent of perfume changes when applied to the wrist

[@janileecoleman1202]

​@@mercipurrsReally? I had no idea! You learn something new every day🤷

[@jach_frosted]

I was about to say this too! Perfume and colognes are dependent on individual body chemistry

[@diablo.the.cheater]

If a perfume chemestry is based on if it touches your skin or not, it is already a flawed product, it should smell the same wherever it lands, it should not matter if it lands in the skin, the hair or my clothes, when i purchase perfume i want a consistent smell, not a mix of them based on which percentage landed on my skin which landed on hair and which landed on clothes. If i wanted a smell based on skin chemistry i rather buy a body lotion

[@RedRosemary]

​@@diablo.the.cheaterbut where would your original smell go?

[@XxDegrassigurlxX]

To be fair I automatically don't trust anything Michaela says and specifically don't buy things I see from her. All she does is do what a brand tells her for money. She's not the only one it's the whole community.

[@THEJPIndustry]

Big shocker xD

[@apologeticmoose2695]

I was coming to say this. If I see her endorsing something I go out of my way to avoid that product

[@gigglesdoesstuff8062]

I mean yeah, anyone with a brand deal has to do that.

[@karentapia8868]

@@gigglesdoesstuff8062 but she doesn’t disclose their brand deals and ads 👀

[@itsmefm]

in that clip her "Boston accent" wasn't there, suspicious

[@despairbay]

11:36 I can't believe I was trying to take a break from studying for my French literature exam... only to find myself watching a video where they end up talking about Marcel Proust's "Du côté de chez Swann"

[@LizIsntCool17]

When I think “missing person perfume” I instantly connect it with something they’d send when an Amber Alert hits😅😅

[@Blackmark52]

Reminding you of a perfume someone wore and what that person smelled like to you are two entirely different things.

[@homerman76]

The human brain can pretty easily be tricked into mixing two different concepts, the flowery words they feed you plus the familiarity many feel tricks the brain into making mistaken conclusions

[@Blackmark52]

@@homerman76 "tricked into mixing two different concepts" That's not the direction my comment is going in. I am saying that even though triggered through scent, the memory of a perfume and the memory of a person are not memorable in the same way. And the reason for my comment was that the idea of perfumes and old acquaintances was planted in the participants by the guy doing the test -- Matt.

[@gostlyrics3605]

Makes sense that the perfume would smell akin to a grandma's/grandma's house/an old dressing room. The familiar scent is possibly coming from used makeup products/perfume that is stacked heavily in the dressing room of your mom or grandma that has accumulated skin cells after much usage. Hence, the volatile organic compounds that triggers smells of the ingredients from the used beauty products + the skin cells attached to the makeup object or perfume creates this unique scent, which then the producers try to replicate using skin musks. Or not hehe.

[@thatoneidiotcurrentlyliving]

12:04 me and my siblings have an inside joke that’s just us saying (in a British accent) “can I have a number two with mayo??”

[@bubblecortex6503]

You should do a video on the replica line! The whole concept is it’s bringing up memories. With scents like beach walk, sailing day, by the fireplace, coffee break! I would love to see a video of you guessing what the memory is supposed to be!

[@IsaacMyers1]

Yes!

[@ariintheskies]

The replica line is my absolute favorite.

[@vibecheck9120]

Oh their “by the fireplace” is my favourite

[@felixhenson9926]

Yours and Steph's inside joke being Madeleine de Proust is amazing haha! 😂

[@Chilling_pal_n01anad91ct]

16:24 thank you for another clip for "Matpat out of context" video.

[@Nani-yd1hq]

6:31 *my younger self to my older self*

[@jamiegould7951]

Soooo overstated advertising aside, jasmine, bergamot, musk and sandalwood sounds like my *perfect ever* scent profiles all mixed together, I'd totally try this :)

[@Lodestone8]

1:22 Unless it's just tear gas.

[@user-file-x-life]

5:00 Just imagine being a Hippopotomonstrosesquippedaliophobic

[@a_thxna]

I just noticed Rachel's shirt at 11:08 and I need it so bad now

[@twiggyp3951]

Sometimes a certain smell will take me back to when I was young How come I'm never able to identify where it's coming from? I'd make a candle out of it if I ever found it Try to sell it, never sell out of it, I'd probably only sell one. Stressed Out - 21 Pilots

[@Kanekonagase]

Recently, about a month or so ago, I randomly had a scent bring me right back to my childhood. I'm a mother myself now, and when my kid came up to me and wanted me to make her some soapy water because she wanted to go outside and blow some bubbles. So I went inside our kitchen, and pulled out some rather expensive dish soap that my husband bought and BAM! When I opened the bottle, it took me right back to childhood summers spent with my grandma in my grandparents' little vacation home. That was the exact brand that she used when she was washing dishes and making soapy water for me to use to blow bubbles with as a child. When I had sent my kid outside to do her thing, I immediately called my mom to tell her. My grandma died 20 years ago.. I still miss her

[@DrDipsh1t]

The smell of dawn dish soap and chlorine bleach remind me of an awful job I had through my teen years lol.

[@fykatten]

"[...] cause spoiler alert. I've only dated four girls in my life, and two of them were in elementary school." I took this quote a bit too much out of context (2:10)

[@Going_gone]

Me too

[@Doodlands]

2:23 This just gave me an idea. Fans of matpat should watch all his videos and try and find lore about his life.

[@rosebrown6381]

It always amuses me to hear what is in a lot of these perfumes - many of the fragrances are also HEAVILY used in (or originally from) tea. Even many of the florals are used in medicinal teas, traditionally. Just seems humorous to me.

[@cheezygamr7064]

the style theorists dont disappoint!

[@wheleck]

9:09 i feel like someon would go: you get 50.001% off! thats more than half!

[@Golds_the_new_black]

2:59 OMG love that spy x family picture in the middle left 💕

[@jesuschild07able]

You should have had 2 unlabeled bottles and done this test. Have one a bath and body works smell and the other Missing Person. That way you could see if any of them made the testers remember someone.

[@antomie]

The little inside jokes that are too obscure just make my day. It's adorable.

[@FidgetTBD]

5:34 why did you have to call them out like that 💀

[@Patch-lz9yi]

I find wine interesting as someone with no sense of smell because they all taste similar to me. Even ones that are supposed to be sweet are just very dry. I tried some wine on a trip to Italy at a fancy wine-tasting event (I wasn't the one who came up with the itinerary), and it was still the same taste that I find rather nasty. I don't know what to make of this. Food Theory idea maybe?

[@haruhitomaeda4802]

"Taste" in actuality is heavily influenced by your sense of smell, so your inability to tell the difference in taste makes A LOT of sense and is completely normal!

[@homerman76]

Hearing the words "Missing Person" on a theory channel creates an immediate concern that the theory is Fnaf related (or at least some sort of indie horror game) 😂

[@TheGrossDemon]

Missed opportunity to have everyone put the perfume on! Correct me if I'm wrong, but don't some of them mix with your smell to create something more unique to you? Could have been nice to see everyone get that unique take, maybe even use each other's smells to see if it has the effect. But I also know that no one wants to put smelly things on their body that will then be there all day so I get it lol.

[@gabbymorrill5770]

I was going to say this as well.

[@lilyrolyat6726]

Petition for the theorists to do an updated video doing this properly

[@magentawool2556]

Matpat, I just wanted to say thank you for making your theory videos. I went through a rough patch. Nobody's gonna see this comment anyway, so I'll be honest. I was going to commit suicide. But do you want to know what stopped me? It was your videos. They gave me something to look forward to in life, and I could never thank you enough for that. You've been my idol ever since I was little, and if I had one wish it would be to meet you irl.

[@mikejameson7678]

Tough break, bro. Hope you're doing better.

[@eglol]

Yep 😥+😅

[@pansumyintmo8983]

You need more likes.

[@DragonXBird]

Likes to show love. Hope you are doing better.

[@KeenenSon]

hope you do better.

[@oscarsimasiku3959]

7:03 almost laughed that you discribed mat pat to be Swedish

[@meepducki.n.c]

my grandma used to wear the same chanel number five, it really started to freak me out when all of the popular girls in seventh grade wore the same chanel number five.

[@neptunesdemise]

that made me laugh really hard for some reason

[@naomishields8451]

My only question to this is: does spraying it on your own skin make the difference? Because that's the biggest difference between how Team Theorist smelled the perfume and the TikToks. Also, I wonder if it isn’t supposed to remind you of a person who's worn a similar perfume, but to remind you of a person's actual scent. A scent that is supposed to able to be brought out by a particular perfume that smells like nothing to you but smells attractive to someone else (or so I've been told, I can't confirm). If these are things worth looking into, I think they'd make cool follow up videos.

[@Xisgone]

7:11 SWEDEN MENTIONED RAAAAHHHH🦅🦅🦅🦅🦅🦅

[@mcmagic6723]

The fruit at 4:26 is not a bergamot, it's a makrut lime. for some reason, the internet seems to think they're the same thing.

[@angieblox154]

3:07 They still do this in my country!!

[@Toomototo]

Stephanie explaining sweet-ish instead on swede-ish just made my day

[@starsilverinfinity]

Im surprised the Missing Person Perfume didnt remind Mat of stale pizza and dank pizzaria

[@Daj1r]

2:13 MatPat nooo

[@zerokun2655]

13:00 i actually notixed this: manu times i smell random sents i Always have a Memory.. and while sometimes i can't really recall It bwcause i'm stupida i KNOW that i've smelled It once before haha

[@EatPineappeals]

i was so sad when he said the inside jokes with Stephanie were lame- i know it's a joke- but it really is the small things that keep a relationship thriving

[@lorriehicks7156]

My husband and I had a joke about purple lilac perfume.

[@Psilomuscimol]

The jokes are also small things that keep it going.

[@DJSpacePug]

10:41 The median smell, not to be confused with the average or standard deviation smell.

[@nicholas_pascucci]

Hey Matt! Great Video! I am a perfume enthusiast and will be attending a perfumery school in the fall to become a perfumer, and I think there are a few biases here. Firstly, it seems like you viewed the fragrances almost entirely from a chemical perspective (save for the mentions of memories) and focused your analysis through that lens. I think including the other, equally important side of fragrances in potential future videos on the subject would be helpful. Art. The process of making a fragrance is not dissimilar to that of making a painting. Aroma chemicals act as our paint and the skin our canvas. Secondly, in a similar vein, fragrances are meant to be worn on skin and are constructed to interact with the chemistry of your skin. Wearing the fragrance very well could change the results, as some ingredients carry vastly different smells on different skins. Despite my criticism, I am exceedingly happy to see you discuss fragrances and I really hope to see more! I hope my words here were helpful!

[@jillbabinski1482]

The “Stinky Cards” still kind of exist at places like bath and body works because they have cards for you to spray scents on, and then see how it smells.

[@Psilomuscimol]

Which misleads you into buying something that will stink when combined with your natural scent. (Sometimes)

[@jianpu8064]

He never runs out of ideas 💀

[@Vladimir_Kv]

The next "perfume" examination should be about that "young person" Japanese fad fragrance ;)

[@raptorravioli4425]

4:54 why was he disappointed?

[@lilyfox313]

I don't know why MatPat focused so much on romantic love here, the perfume just says it reminds you of someone you love and miss, so actually bringing the up the grandma is exactly the sort of thing it's meant to do. It was never meant to bring up an ex for someone happily in love with someone at present

[@henry_alphonse]

Yes omg i've been looking for this comment! Seems like the obvious implication, right? Like why would you want to smell your ex? That's probably not the kind of emotional you'd willingly experience from a perfume.

[@joshuaskyler9739]

It does say if nude was a smell the perfume would be it, that reads to me as romantic love

[@lilyfox313]

@@joshuaskyler9739 I guess, but it still isn't wanting you to think about your ex. They could just mean it smells like a person

[@themelaninartist]

I think it was the lover's skin comment

[@lilyfox313]

@@themelaninartist Did the product advertise to remind of lover's skin? Or was that just something Matt said?

[@alchemgaming8829]

The placebo effect shows that sometimes the human brain doesn't really know how to work and fills in info that isn't really there which ngl I feel can be used for VR games.

[@thejinx9258]

This is completely unrelated to the video but I would be interested to hear Steph talk more about books, as a fellow literature snob. I would follow her Book channel tbh

[@scribblecloud]

2:17 this part is so easy to take out of context 😂

[@justincameron9661]

This perfume is just the result of someone finding the chemical equation to the Pokemon move attract made into a smell so you can wear it around your ex and get them back

[@MsOdd86]

I used to work in a professional perfume shop and every scent is gonna smell a little different on every person, and the best way to smell test a “skin scent” like this one is to put a very light amount on your wrist and let it sit for a minute or so before smelling it. It shouldn’t be applied heavily at all, and when first sprayed it will be much stronger than it’s meant to sit during the day

[@BirdiePlaysYT]

Im so happy you mention Chantilly, my adopted mom was obsessed with it, she was born in the 30s. If any of us got a bottle for her she would cry and say it was too expensive.

[@THEsauceboi6billion]

2:05 Waiiiit wait wait, WHAT? A decade? Stop making me feel old Mat😂😂😂

[@danielsantiagourtado3430]

Love this channel more with each update! Your style rocks as it is matt!❤❤❤❤❤

[@alphawolfnanabusiness1687]

14:00 not me lol, she just gave me trauma

[@bluestar_kun]

I love that my idea of the smell actually just triggering parts of the brain to force or manipulate an end result ended up being right

[@wilderwatz]

When I heard the pitch, my mind immediately went to “granny scent”. After all, it is the most likely candidate for someone to miss - childhood memories of the grandparents’ house are usually positive, which cannot always be said about exes. This perfume works like a horoscope!

[@MrsLBell1]

I want more! You tested the scent on stinky cards. However, scents typically react when sprayed on our skin as they mix with our pheromones. I want to know if your team had different memories after spraying on their skin and smelling their skin at the different scent release intervals.

[@Decadentotter]

My husband and I have been together for almost 10 years. I totally understand the idea of relationship inside jokes. Our roommates get confused when the two of us are laughing over what seems like nothing lol

[@crisgutierrezz]

the fragrance is basically taking advantage of people's psychological weaknesses, top tier marketing as far as i'm concerned 👍

[@Dia17ch]

I hadn't heard about this perfume but immediately made think of the Patrick Süskind novel. That's what comes to mind after hearing "missing person" 😅

[@phoenixthings]

Missing Person Perfume- honestly my first thought was that there were all sorts of varieties that smell like different missing persons (before they went missing, obviously)

[@Psilomuscimol]

No. After they went missing. How else did they acquire the scent compounds.

[@phoenixthings]

@@Psilomuscimol pffFFT- oh yes you have made my day with that comment! :>

[@Nugget_W_Edits]

What a great video! MatPat never dissapoints!

[@josephineandan]

🤓

[@Nugget_W_Edits]

@@josephineandan Imagine being so unliterate that the only way to support your argument is by using a meaningless, lifeless emoji. Go get a job, or better yet, go outside. Anything is better than this reply.

[@Nugget_W_Edits]

@@josephineandan Do you spam this brainless emoji at any factual information you see? Are you not able to comprehend, or better yet, handle facts? Answer back, please, I wanna see you face some factual info.

[@vectorwolf]

The perception of scent is wildly variable. I don't care for commercial perfumes or cologne because the alcohol carrier contaminates the scent profile way too much for me, but I sometimes buy the less diluted oils from places like Black Phoenix or Conjure Oils. I had one from BPAL that was from their 'Chaos Theory' line where every bottle was a unique mystery blend, and I swear it smelled like pot roast. Black pepper, thyme, bay leaf, the whole thing. I sold it to someone else and they just waxed rhapsodic about how wonderful it was to them and apparently nary a mention of pot roast... I wish them the joy of it. I'm just glad I moved it... Incidentally, your 'old lady' scent will be the jasmine and musk. Some musks (usually white musk, but 'skin musk' as well) often read as baby powder to the nose, especially the synthetics.

[@Dexy83]

Steph is like, that's my man with his "stink cards" ❤😂❤😂 My Nonna got the biggest, most expensive bottle of Estée Lauder: Beautiful for every Christmas I can remember. She'd buy it, give it to my Pop, and he'd wrap it with that year's "bling" ❤ It was so cute!

[@Jazmine.desiree]

I wonder how much the scent changes when you put it on your skin. It’s known that putting perfume on yourself Vs a piece of paper smells differently and that’s because of your natural scent being mixed with the Perfume. And in a lot of the TikTok videos they put it on themselves and wave their arms to dry the perfume. So maybe when it’s mixed with your natural scent it might actually remind you of someone.

[@azpont7275]

I mean, if you wanna a "perfume" that makes you truly cry seconds after inhaling I'd recommend mustard gas or pepper spray.

[@kyrioz2z834]

12:05 I love that what you called a "inside joke" is a real saying in france you will say that something is your "madeleine de proust" when it bring a lot of memory

[@T0TALLYMOTH3YBUG]

Style theory idea: (Since you’ve talked about Sonic on all channels already except this one) What would Sonic’s shoes be made from to let him run that fast running for that amount of miles/not wearing out (Because he’s been wearing those shoes for FOREVER)

[@davidbennett1942]

Still can’t believe that he’s started 3 more channels since I started being a fan.

[@fixed2113]

Now they should do the ‘pheromone’ one. I’ve always wondered if that works

[@mariov3515]

The voice over from the start of this video is very reminiscing of old school game theories, a lot more calm, weird nostalgic vibe

[@noahgarfield4643]

I used to go to a perfume shop with my mother, I would go around spraying all the perfumes on what you call stinky cards, and then you would have an abomination of smell. It’s what I used to make my mother move on from the store to another shop in the mall.

[@Wuzzup129]

5:26 Any fellow North Carolinians?

[@Itskaidaorangeguy2017]

I was 6 years ago

[@brohiimbro197]

11:26 Alabama

[@JCM2010]

I saw these TikToks and my brain IMMEDIATELY went to the movie "Perfume: The Story of a Murderer" and after watching this I'm still side eyeing the perfume creator.

[@michaelgrey1503]

I love the Swann's Way thing you described here. It's really cute. Your guys's relationship is the best.

[@marshmallowkitty7]

I honestly don't know why some smells would hit me out of no where, I could be in my house and instantly get hit with the nostalgia of Myrtle Beach

[@vaibhavijogi5396]

Yeahhhh style theory is back!!! ❤❤❤❤ Love the new theory matpat!!❤

[@tarzapopohead]

Naming a perfume is a placebo effect is to add different smells and saying it will smell like someone, that person will trick their mind into rationalizing who they want to remember.

[@adamtucker1896]

Yay! Love this new channel, I've always had trouble understanding style and Matt and the team break it down in a way I can grasp, even if I still don't understand😂

[@DarkxxPixie]

I have one quibble with the testing in this episode. Using the "cards" might be removing the perfume/skin reaction that might be a factor in the intended scent. Body chemistry is a big unsung aspect of perfumes.

[@BlazeImfeld]

I hope to speak for my fellow fragheads and say we would love more fragrance videos!! I loved the format!

[@RyuRaeArashi]

Unless they can bottle the combined smell of spearmint gum, marlboro reds and timeless perfume into one it'd be unlikely to get any sort of reaction from me. But I can guarantee if something smelled like those combined it would be an instant tear type reaction from me.

[@arlokraft3041]

If this perfume smells like my past lover then this shouldn’t exist