Style Theory: You Eat 9 POUNDS of Lipstick in Your Lifetime?!

[@safiya]

i've already surpassed that amount. easily. i challenge matpat to a lipstick eating competition

[@Breezely22]

I'd pay to see that. This is the future of influencer boxing.

[@That_Wise_Sage_]

Can’t wait for the video, lol

[@iiqvinncc]

The battle will be legendary

[@hermiona1147]

I'm sure you will smear him into the ground in this competition

[@ariannaangel7861]

I would watch that any day of the week

[@joshuagrundmann2712]

Hey Mathew, there is a potential problem with your experiment. If any of the lipsticks had solvent in them that would cause your results to indicate more lipstick was consumed than actually was because the solvent evaporates and isn't weighed at the end of the day.

[@amentrison2794]

there's multiple problems with this experiment tbh

[@winterburden]

So you might actually be inhaling more lipstick than you ingest. I wonder if there's any effect on the lungs.

[@joshuagrundmann2712]

Technically, you might be correct but inhaling solvents in these quantities is almost certainly less problematic than ingesting the solid/paste fraction. Most of the solvent would just blow away and what little you did inhale would be no worse than catching a whiff of nail polish remover in all but the most extreme cases (in which cases I would question the safety of putting such a solvent on your lips).

[@cancername]

Another one is that they didn’t control for the individual habits of the wearers by cycling through the lipstick types. Ah well, anything for the views.

[@aaaaaaaaaaahhhhhhhh2663]

plus like the amount lost in transfers to like a cup when drinking also wasn't accounted for

[@oikawatooru5913]

Was showing my older sister the moment where he says “you shouldn’t be ingesting heavy metals on a regular basis” and her response was simply “I’m low on iron anyway”

[@efad3215]

Lol

[@ceeg8111]

This is gold

[@polo_lolo]

but didnt mathew say aluminium n titatium

[@Cartersxz]

@@polo_lolor/woooosh

[@thecomicalraptor]

@@Cartersxz guess I'm being wooshed too cause i don't get it

[@SingulariTae7]

Damn we need a Safiya x Matpat Collab so bad!!

[@lvrs_world]

I know that saf and her husband have been on for a segment of one of the Saint Jude charity streams. I totally agree though, it would be so fun to see her on style or food theory

[@monroerobbins7551]

How much lipstick would it take to bury someone alive theory

[@shadedway5277]

Rachel: I'm so excited to work with Team Theorist on this new partnership! Rachel, 3 months later: What do you mean I have to help test how much lipstick we eat

[@tbonegdk2938]

Hopefully not

[@just_Lindsey-u9i]

I bet it was like that though

[@Bianca1207-g5f]

Steph is so effortlessly gorgeous she literally hasn’t aged at all

[@ambush7288]

Never thought I’d see mat pat wearing lipstick just to find out if you eat lipstick

[@jellysaur1234]

Same lol

[@Minty1337]

literally doing anything for the likes and subs

[@osmosisjones4912]

Here is the full clip/kzbin.info/www/bejne/a2GQfIGtmqaVeLs

[@ofox716]

@@osmosisjones4912 no.

[@HenrayPatter]

His expectations must be LOW after the Christmas tree episode on food theory.

[@thecosplaycrafter8017]

Matt's second application of the lipstick was a lot cleaner than the first. I'm impressed.

[@TheKeeperOfKnowledge]

Just a point for the experiment: it would have been nice to have a control. Put lipstick on then immediately remove and leave on the cotton pad for the day. That way you could rule out makeup loss through evaporation or other loss methods.

[@thecountrychemist2561]

Yes. What came from solvent loss? What came from rubbing off skin cells during removal? This needed some form of control and definitely needed to consider other variables.

[@WanderingNeuroscientist]

@@thecountrychemist2561 this video is such super fun question to explore but pretty difficult to determine experimentally.

[@sophiachalloner8951]

I agree

[@benpalmer1583]

I agree that the experiment seems far too imprecise. They just assume “average” lip moisture unless the result would be impossible. At least that’s how it seemed, any amount of variation in mass could have been water

[@doginhat13]

Can we have a petition is that lipstick matpat have to be in every style Theory episode from now on

[@brionguthrie2061]

PLEASE

[@itsari1290]

YES

[@Zero_Is_Stopping_Time]

the six to nine pounds of lipstick eaten in a lifetime is actually a myth, lipsticks georg, who lives in a sephora and eats 20000 lipsticks a day is an anomaly and should not have been counted

[@acornmaybe]

small correction - lipsticks georg is an outlier, not an anomaly

[@jasminedoggietvn6995]

@@acornmaybe Hes both actually

[@oboo1225]

YOOOOOO! Nice reference

[@Acrylic_User]

I was just thinking this exact joke, thanks for making it lmao

[@iknowyoursearchhistory]

that is the most obscure reference ever

[@echostudiosyt]

13:04 im proud of you matt congrats on eating lipstick 👏🏻👏🏻

[@bubbledoubletrouble]

11:15 Accounting for Stephanie’s moisture, but you didn’t account for the liquid from the liquid lipstick evaporating. Same with Rachel’s lip gloss.

[@theveryaveragegamer9865]

While I agree that this wasn't perfect, it was definitely better than watever the blogs were doing.

[@itchyeyeballs]

they should've applied the same amount they've applied on their lips on the scale and measured how much moisture was being lost

[@AvaWorld123]

I have know clue what y’all talking about

[@derpinator4912]

@@AvaWorld123 Weight from lip gloss and liquid lipstick in moisture evaporating and not being consumed, and therefore over counting how much is consumed

[@bubbledoubletrouble]

@@theveryaveragegamer9865 That’s a very, very low bar lol

[@MementoMadi]

A variable I noticed in this experiment is the type of liquid lipstick used. You used the NYX Soft Matte Lipcream, which in my experience is like a hybrid of a traditional lipstick and liquid. It doesn’t dry down to a complete powder matte and it can transfer. Other liquid lipsticks can dry to almost like a dry shell, where it normally takes a makeup remover or oil to get the product off.

[@Strawberry_Chocolate_cat]

Theory Idea: Do certain colors make a person look big, my friend always insists that brown makes her look bigger but everytime she wears brown she looks the same to me, but it would be cool to see if there is any colors that make you look bigger or if black makes a person looks slimmer ( my mom insists this is true, but I don't buy it).

[@Just-Schizo]

Boosting this forsure 😅

[@lavishjules]

Is black actually slimming? Great video idea!

[@bboops23]

Do horizontal stripes make you look bigger? Or do vertical? Growing up I was always told horizontal stripes make you look bigger and vertical stripes were slimming, but then as a teenager I saw a picture set that debunked it showing why vertical stripes made you look bigger. I'd love a break down of various colors and patterns to tell if there's any truth to these old addagesm And does the angle of the photo change it? Maybe horizontal stripes are great on a side profile but awful from the front. Even more, as a redhead, I was always told that I can't wear Red. Is there any truth to that?

[@nanacue]

my mom always says that black and white makes u slimmer, which is kinda trippy tbh

[@namotori]

My grandma once told me that black made me look way older than my age, when I went for baby blue she told me it's a color for adult women and makes me look old (im a teen) so like what do you want granmaaaa

[@skunkywild2116]

it's upsetting how much better matpat looks in lipstick than i do

[@ellieisskibidi]

i love how matpat and his team are doing more live experiments on this channel! its super fun and entertaining! :)

[@Moon_The_Magical]

I love the fact that MatPat said "lipstick wearer" and not "woman", like the article said at 4:05. Anyone can eat lipstick, not just the ladies!

[@bxrrysxda]

I’m so glad! I always feel left out when I eat lipstick even though I’m not a woman. Matpat is so inclusive!!

[@lvrs_world]

#matpatisasafespaceforalllipstickeaters

[@akimomiji6030]

Same! I’m AFAB and don’t wear lipstick and I know lots of other women who don’t not to mention a lot of men who also wear it!

[@SamChvatal]

My little cousin used to consume his sister's entire lip balms, that representation is really important. Not all lipstick eaters are women

[@SykoMuffin]

@@SamChvatali used to eat chapstick too XD but only peach flavour. i had standards.

[@tejiccgd]

Matpat is actually the only youtuber that will literally do a video about anything

[@osmosisjones4912]

Here is the full clip: kzbin.info/www/bejne/a2GQfIGtmqaVhLs

[@ZaneKnoxx]

Yes

[@-Extra_Lives]

I dunno about anything anything, but yeah alot of random stuff

[@Just_Some_Gal]

Eh, comment bots can sometimes get pretty creative too

[@EternaSoSleepy]

HAI too

[@varimkadas6068]

Nah MatPat. The real question is, as someone who has perpetually chapped lips and applies lip balm almost every hour, how much lip balm do you eat in a lifetime?!

[@jonatikaWwe]

Same, we’re DONE 😩

[@PercabethYessss]

Probably about the same, maybe less

[@SneakyLarry]

Tickle tickle

[@adamstanton5313]

Lip balm is probably safer than lipstick.

[@No1Comrade]

Whenever I was 5 my mom was out on a makeup trip and I had to come with her, she told me to look for lip stick for her and when I got to the section where the lipstick was, I decided to eat a part of one of the sticks and stick it back on the shelf. I found the color my mom wanted. The lip stick tasted like cotton candy and haven’t told anyone else about this since. I feel like it’s pretty important to mention I’m a boy.

[@Zero-ve4lt]

cotton candy Mmm

[@juiceecherry]

I can only imagine that the next person to see that lipstick was thinking, "What the...?!"

[@kyggho]

At least you are still alive to tell the tale 😂

[@raccoon99]

This is gold 💀🤌🏻

[@Salena905]

the thought of actually biting into lipstick is 🤢 how were you not sick ?

[@sophialeemirandaakaprincess]

I love that Matt patt is doing this one in particular because HIS COLOR IS Perfect for HIM!! Omg firey passion is the tea

[@justasimplenobody2666]

Giving a like for the line "it's nice to know after 11 years of marriage, the spark is still there" 😂😂 funny af And also congrats on 11 years of marriage to both of you ❤❤

[@pedrostormrage]

9:29 "Do I need to smize?" Thanks for the new word (smize is "to smile with your eyes"; it's a portmanteau of "smile" and "eyes")

[@yuukirito1996]

Thank you for explaining this

[@Alex-pu5qs]

Matpat always makes my day better when he posts a video :)

[@janeschwab1682]

matpat has such a perfect cupid's bow, truly a face made for lipstick

[@lolneenx]

This reminded me of when I was younger and a friend told me if you ate your chapstick it'll taste just like the flavor of it (she had cherry chapstick). Turns out my Hershey's Chocolate Chapstick did not taste like chocolate after eating it...

[@kaixin3019]

I did this to when I was young.. I had the soda flavored chapsticks and honestly mine low key tasted like Dr Pepper but that might of been a placebo…

[@MaxBoomingHere]

💀

[@bboops23]

​@@kaixin3019no, that Dr Pepper one was legit. It definitely tasted like Dr. pepper

[@citruscirrus5607]

Man most of the ones I got were alwayyyys flavored. One of the reasons I got a lip chewing problem now 😅

[@Tant]

When I was a kid in the 90's, lip gloss aimed at teens and tweens was sugar flavored. You can bet that stuff was licked off almost as fast as it was applied.

[@mota._.h]

Reminds me of safiya and her edible lipstick "confetti" cake. Yes, the "confetti" were lipstick chuncks

[@DoumaKocho]

0:53 As someone who owns lipstick, I actually use a mask friendly lipstick, where you would apply it, and within 10 minutes, it stays on your lips and never rubs against anything/ go on anything until you wash it off

[@kittygirlrachel]

As someone who doesn't wear lipstick, this is great-

[@AiSyYoo]

homemade lip tint users (aka food color lol) ftw! 〜⁠(⁠꒪⁠꒳⁠꒪⁠)⁠〜

[@jessicathenobody]

Same

[@swathithebagel]

SameeEeEEe

[@chanelleright]

I really dislike wearing any make up aspecially lib stick, it fells really uncomgortable and sticky

[@jessicathenobody]

@@chanelleright I feel you u

[@puppyeyes9291]

Matching the red lip to red jacket is sooo satisfying to my soul

[@Wendigo_Bones]

Theory idea! What is the best looking and most useful outfit for any apocalypse?

[@hailee1001]

jacket with a bunch of pockets, cargo pants that have the straps that can be pulled up into shorts and nice thick leather boots , maybe even steel cap if you need to do some booting off the top of my head

[@kazuhaluvscara]

0:34 that ONE theater video of matt is coming back to me, jonathans first bite 😭😭😭

[@MDgirl125]

i know these aren't like "real" experiments but i think this one needed to account for the amount lost by transfer throughout the day - i bet that would explain a lot of the gloss weight!

[@meganlawson9080]

Yes this is what I was looking for. Just because it's not on your lips doesn't mean it was eaten! Lipstick/gloss whatever comes off on every glass, straw, and piece of silverware that you put on your lips. With gloss especially it comes off so easily onto those things! To say you ate it all is just untrue.

[@WanderingNeuroscientist]

And evaporation of lip gloss vs lipstick etc

[@rohankishibe2319]

shooting my shot again 🫶🏼 here for mat making a theory on flint lockwoods spray on shoes !!! 🤞🏼

[@lvrs_world]

Commenting because I hope he'll see this

[@tripatomz3441]

Comment in solidarity

[@LilMinns_]

These theories keep getting crazier everytime they post, and I think I love it 😂

[@DugUrr0]

Matpat just feels like an actual fun science teacher.

[@nitzeart]

Matt, I know these videos are just for fun but the EWG is a terrible source of information. It is not science-based and has a lot of missinformstion and fearmongering in it. Most preservatives systems in cosmetics have been approved under a strict system with wide safety margins. They take into account user error aa well. You probably don't have to worry about "toxic" or harmful ingredients in your makeup or skincare, unless you're allergic or sensitive to something specific. This isn't the 1940s anymore. Also, the ingredient list doesn't tell you everything about the safety or effectiveness of a product. It's like a food recipe but without instructions.

[@radbu1075]

IM SO GLAD SOMEONE SAID THIS 🙌🏻

[@MaiKayxo]

THANK YOU! Not MatPat referencing the EWG as a reliable source… 🤢

[@nitzeart]

@@MaiKayxo I know :( I am so disappointed

[@AngLSTM]

Thanks for pointing this out!

[@PinKittyStars]

I was looking for this comment, it is concerning how miss information gets uploaded without any consequences

[@Kingpinhawkeye]

3:37 cracked me up for no reason

[@woshyyyyyyyyy]

the sheer absurdity of the lengths these guys go to make these theories is what makes this awesome

[@tahaymvids1631]

Matpat lowkey rocked that lipstick ong 😂

[@BubblegumStudiosOfficial]

Do also note that during the tests some of that lipstick could have just been rubbed off accidentally throughout the day as well as eaten so that would change the outcome

[@BubblegumStudiosOfficial]

🤓

[@latelaughlove]

I really love the way this channel has gone so far. I was afraid that even as a woman I wouldn't actually be that into it because I'm not big into makeup and fast fashion. But I really have found most of the videos to be interesting, if not personally relatable. I also love to see how Mat is tactfully involved. There's no her-der I'm a big man and can't even wear lipsticks for a video without having to "defend" my masculinity type BS. Just Mat explaining well researched thought experiments about consumer products and trends. Keep at it!

[@JessieTrinket]

Hearing that a shaving episode is coming is quite exciting. I hope you guys do a comparison between Shaving cream and shaving gel!

[@lvrs_world]

Omg yeah! I always breakout when I use shaving cream, and I don't think it's as effective

[@TexelGuy]

Who's been secretly feeding me lipstick every night?

[@LoonaticVA]

I never seen Matt so beautiful before!

[@ironwolf5802]

Loved the little detail of having his cutout have lipstick at the start.

[@strangeaelurus]

These theories keep getting wilder and wilder, and I'm all for it 😂

[@osmosisjones4912]

Here is the full clip/kzbin.info/www/bejne/rJikdYubm7aFmrM

[@marcoottina654]

7:45 does the lips' "sizes" matter about the amount of moisture transferred? thin lips should not be equal to plump ones

[@LAWless_Nonsense]

Gotta send this one to Safiya and Tyler with their lipstick cake XD

[@RoseScentedFox]

scented and flavored lip gloss/ chap stick would have been a fun variable, i remember going through sooo many bottles of lip smackers as a kid.

[@5ashll303]

Me watching this despite never having worn lip stick: “interesting”

[@V_MC]

Seeing MatPat wear lipstick just made my entire week, that's something i didn't think i'd ever see but i'm so happy i did-

[@The_Holy_Avocado]

I have in fact, never consumed lipstick willingly

[@ScreatchsPeaches]

Mat Pat wearing lipstick is the best thing I’ve ever seen

[@squirrelflowers]

now we need just flavored lipstick.. cotton candy is on my mind.

[@osmosisjones4912]

Here is the full clip / kzbin.info/www/bejne/a2GQfIGtmqaVhLs

[@rhodie621]

Yes

[@HoniaEdits]

I’m goin with…Cherry flavor.

[@angrynoodletwentyfive6463]

I know they had that in the early 2000's but it kinda fell out of fashion because kids kept eating it and it was marketed towards kids

[@Lunar-oddity]

Chocolate

[@sweaterweatherlady]

Mat's color lipstick was AWESOME.

[@Fairyslash]

this is exactly why i hated the concept of lipstick and chapstick as a kid (and yes, my lips WERE dry af)

[@selenmolla9926]

I love that he opened the lipstick SO MUCH

[@meganfarmer1957]

Super cool video! Although, how did you account for the amount of lipstick lost on things like glasses throughout the day? Seems tricky to accurately estimate

[@catelynh1020]

I can't know what they did for certain, but they only wore it for a few hours (i think they said 5 for the second day) and they could have eaten and drank before and afterwards and tried to avoid anything touching their lips during the test. I'm more concerned about the amount of weight lost to the liquid evaporating from the liquid lipstick.

[@boggyboy5043]

Style theory idea: which is more attractive on clothing? Horizontal stripes or vertical stripes

[@Lost_Dreemurr]

I love how matpat takes one or two sentences and turns them into 16 minute videos

[@purpledude6492]

What I really wanna know about this theroy is, "did matpat go on any public errands during the research for this video?"

[@DasGnomo]

When I was a child I used to eat these really tasty lip glosses that came in these fruit-shaped plastic packaging... I think I wasn't the only one bc afterward they changed the formula of the lipgloss to be flavorless because every kid was eating them like candies x,D so I bet there are like tons of lipstick in my system atm lmao.

[@VistilShaiteth]

I vaguely remember something like this

[@Salena905]

😩🤢

[@lasercraft32]

"You gotta pump those numbers up, those are rookie numbers"

[@bboops23]

3:05 the EWG is a bit of a wishy washy source. There's been a lot of backlash against them claiming certain ingredients are bad and other toxicology scientists have spoken out about how they are often overstating the harm of certain ingredients and they have made some questionable statements especially in regards to the use of pesticides or anything that is man-made even if the man made version of something is chemically identical to the natural version

[@radbu1075]

This! 👆🏻

[@neloplays5774]

I've beaten the system by not even wearing lip gloss or lipstick

[@ADSNavarro]

Matthew, a request, I need a theory on Haircuts based on shape of the head, because I detest how I come out of the barber because I hate how I look with shorter hair, but it´s difficult to grow it out because it is wavy

[@Just-Schizo]

I need to know if length of hair matters relative to face shape. I've heard conflicting opinions on that...

[@ADSNavarro]

@@Just-Schizo Yeaaaah, that's my problem

[@Too_Tall_64]

"I live for external validation" Same bro, same.

[@ericsanders9847]

That is sarcasm there at 11:50

[@carmencastillo8110]

Matpat *ROCKS* lipstick.

[@psychopathic_pineapple9562]

1:56 You're asking too much of me here man I did not change my habits after learning makeup was filthy and disgusting I am simply aware of it and now choose to consciously suffer.

[@rebekah4761]

2:12 I just learned a few days go that Great Value products list anchovies and tilapia as a possible contaminant for things like syrup and marshmallows.

[@TheRiRiRiverest1]

8:49 he looks fine ngl

[@firegirl4707]

of course we are proud of you matpat ❤️💋 (get it the lipstick lol) excited for the merch! i want a hoodie. i have been saving up to get some

[@elliotlinh6532]

ironically, a couple of weeks ago i specifically tweeted “i wonder how much collective lipstick i’ve accidentally have eaten in my life”

[@malachipenalver8436]

I had those scales in my chemistry class. And they are definitely accurate to the point that they can scale the air we SLIGHTLY!!! breathe on it.

[@sagejungwirth4155]

It's cute how matpat thought the average age for starting to wear lip stick was 16, try more like 6 or 7. Lots of parents get their little girls toy make up sets that often have real makeup in them. Not to mention lip gloss is often seen as more innocent or less sexual, so it's the preferred type made for very young girls. Don't even get me started on how much glitter is in them and being ingested by 7 to 12 year olds.

[@lacytaylor1501]

And given the quality of kids makeup sometimes, I'd be more worried about what they'd be ingesting in that than professional makeup

[@lacytaylor1501]

And given the quality of kids makeup sometimes, I'd be more worried about what they'd be ingesting in that than professional makeup

[@lvrs_world]

Or lip gloss being a huge alternative for a lot of kids who aren't allowed to where makeup

[@ctrlmi]

"once on the lips forever on the hips" man that gave me certain flashbacks...☠☠☠

[@netbrood]

13:38 Rachel's lips are judging me

[@mastring1966]

for merch, you should make a shirt that says "that meeting should have been an email".

[@b2j135]

9:08 you could've just used your smartphones camera btw...super easy lol

[@shadow4380]

Mat putting on lipstick is one of the most cursed things I've ever seen-

[@J_Butler]

For older make up products like what my grandmother used i would not be surprised if it was 18-25 pounds. She reapplied large amounts of the lipstick that was the consistency of clay every hour on the hour and it came off on everything.

[@v01dTelevision]

Jesus Christ matpat looks FANTASTIC in lipstick. Steph is a lucky woman

[@shay-du]

Would this technically also count as a food theory episode?

[@Just_Some_Gal]

If lip balm fruit scents weren't so gosh danged appetizing, I wouldn't be licking em so much off my lips

[@Driftimator]

Mat’s the only straight male that put on lipstick with his wife for fun

[@abbiejade2190]

It would be so interesting to look into the new trendish of lash growth serums and how they actually work, if they even won’t at all that is.

[@AngyKrby]

I promise to make a remix out of this clip: 12:00

[@holahola-ym1xv]

update us when you do

[@AngyKrby]

@@holahola-ym1xv 👌

[@AngyKrby]

@@holahola-ym1xv Its taking me a while, im on a vacation headed home.

[@yuukirito1996]

I subbed and pumped to hear it

[@Hi_im_tori-123]

Matpat: "... That stuff ain't on any food pyramid I'm familiar with"

[@Bluepika15]

Im also wondering how they accounted for just general moisture evaporation of the lip gloss? Could have been worth having a lip gloss on arm and measuring the difference as a control? I wonder how much of the lip gloss is just liquid

[@Sisalumo]

I love seeing Numberer1 in Team Theorists videos, so fun to see my favourite YTP creator working hard as an editor for my other favourite creators on youtube

[@EldareasPrincess]

I may have an idea: How effective are those re-usable cotton rounds at removing makeup when just using water without any makeup remover (which is how most of them are advertised). Because I feel I always need to follow up with say a micellar water because it didn't take everything off 😅

[@montregloe]

I think you should do a continuation and cycle the lipsticks between the applicants in case the more wet lips naturally make the lip stick less sticky as a whole and its not just gloss.

[@superninja360]

For some reason, my little brother and I used to read ingredients lists for fun. Does anyone else do this?

[@Nick12_45]

ye

[@AndelinaMarie]

12:00 I was getting distracted by how steph reminded me of a 1950's portrait & those mouth pops snapped me back to reality💀

[@deleted_handle]

7:38 Not the out of context clip 💀💀💀💀💀💀

[@sankethbhaskar4236]

Ooooo that shaving episode would be a boon! I'm always lost when I'm buying razors both from a technical and a cost perspective