Supermarkets act now: Get Fair About Farming.

Almost half (49%) of British fruit and veg farmers fear they'll go out of business within the next year - and supermarkets are a leading cause. We're on a mission to tell supermarkets: it's time to get fair about farming. You can help by watching and sharing Guy's video and tagging in the supermarkets.
Find out more, and sign our petition via getfairaboutfarming.co.uk.

[@agika222]

I deeply respect this man. I hope there will be ears that listen to him.

[@tentaplayz3691]

Ears of corn

[@janelynch165]

I have family in farming so know how hard it is. I no longer shop in supermarkets for anything. I go directly to the farmers or organisations such as Riverford or Farmacy Co Op. Big business has no interest in anything other than their profits and their shareholders. Cut them out. We have the power to change things with just a little effort and I encourage others I meet to do likewise. Stay strong, we can live without supermarkets, we can’t live without farmers.

[@pathutch1]

I buy from Riverford and never buy from supermarkets. There is a very good book called 'Not On the Label: What Really Goes into the Food on Your Plate' by Felicity Lawrence which details the abuse of the farmers by the supermarkets and the obscene adulteration of the food. I defy anyone to read it and continue to support the supermarkets. Everyone who is awake must see the relentless drive to get rid of the small farmers globally so the giant corporates can take over entirely. It is vitally important to support the small farmers.

[@karencolcomb1823]

Even when we weren’t in a position to buy from Riverford what they and Guy have stood for has made sense. His narrative and commitment has never changed in many many years.

[@robm.4512]

Well said. We’re one of the last traditional 100 acre mixed farms left in Cornwall, if not the last, I’ve been subsidising it from savings for 5 years which simply cannot continue much longer before I face bankruptcy. The only way we’ve kept going this long has been through changing over to a regenerative farming system which has cut our input costs dramatically. The downside is that we can’t produce the sort of uniformly perfect and identical produce that modern bulk buyers demand and which, apparently, modern people expect to see in shops. I think that we need to demand that the government and mass retailers embark upon a widespread program of education of the buying public into the fallacy that uniformity of fruit an veg is either natural or desirable. Also, as Guy said, to force the mass food chain outlets to pay fair prices and honour their damn contracts. It’s got to be a two pronged effort, both Supermarkets and the buying public being guilty and therefore the targets for re-education. If we go under, good luck to the rest of you, a hungry population becomes a dissatisfied population very quickly.

[@marythomas5358]

Well said. Bravo!

[@m.b.4004]

I think we can forget the government, they have declared war on us. Listen to Richard Vobes when he is saying, we have to turn our back against the system and create a new, one who listens to the people.

[@Nikoo033]

People are stupidly fussy. Wonky veggies are fun. 😊

[@riverfordorganicveg]

Really interesting to hear from other farmers Rob. Sorry to hear times are so tough. Brilliant you've found a better way to do business though, and even more of a plus that it's through regenerative practices! Are you happy for us to share your comment? We're collecting a few from farmers to share.

[@mikemellor759]

True words from a man who created great relationships between customers & farmers - thank you.

[@JulieAdams-td4xx]

Guy says it like it is. Well done. People need to know 👍🏻

[@vitalijakosovaite7172]

I’ve been your customer for years and I pray it will get easier for all of you. Agendas have been planned for centuries and we’re in one where we gonna eat bugs, soylent green and some other genetic abomination. Please don’t give up and don’t give in. Our children will have no future if farming fails. God bless you all

[@jessjarvis4073]

Exactly. The politicians and royals are in on it. Old Billy G@tes wants us all eating his GMO sweetcorn and crickets and the politicians have all been made rich by taking brlbes. It’s disgusting and people are too brainwashed and have no clue what is going on and most who do know something is wrong would rather stay ignorant because they can’t cope with reality. Unless we can get people to kicking out the supermarkets and buying locally or direct from the farmers we are all screwed 😢

[@cortezalsbu]

Well said!! It’s abysmal how supermarkets behave. That was a stark reminder of just how bad things are. Every week I have my delivery from Riverford it arrives in great condition, fresh and tastes better than anything I can buy in the supermarket. Best of all my money goes straight to the farmers. Keep going! All the best!

[@amanda912701]

Bravo 👏🏽 👏🏽👏🏽 Everything this farmer said is true. Thank you for your dedication, commitment and compassion to save our countryside and providing us with fantastic food. For years the supermarket industry has been ripping the farmers off. I will sign your petition.

[@SelmanJulian]

As you have said before, the agenda driving our food policy in the UK is all about cheap food, which of course is not cheap at all when you look at the damage a lot of it is doing to our health, our environment, our rivers, our biodiversity etc The supermarkets are part of this, as are the government who have largely ignored reports like The National Food Strategy. Our only hope is that more of us will turn away from supermarkets for a lot of our food needs and use local box schemes and companies like Riverford - which have a good set of principles and standards guiding their business values and production methods. The trouble is that "cheap" is so attractive to many and we really need wholesale policy and cultural shift.

[@marje8249]

Very sad, we don’t want to lose our small farms. In Warwickshire lots of farming land is being sold to housing developers 😢 once it’s gone, it’s gone . Happy to be a riverford customer, the produce is outstanding quality. 🌱

[@vanessaevans3401]

I loath big supermarkets 😡

[@cayaedwards798]

Well done for leading the way and for publicising the inequaluties and deceit.

[@sitasurjitkalair8371]

Supporting Farmers ✅

[@guitarnotator]

The corruption in the mass food production is unreal. May God bless and prosper your farm. I support organic farming!

[@clareherbert2224]

I wholeheartedly agree with all that Guy says. I'll certainly be writing to my MP to ask her to support Fairer Farming.

[@ourcowmollyicecream]

The milk marketing board set the price supermarkets would pay & represented most milk producers, when it was disbanded by the EU & gave the power to the supermarkets to pay what they wanted. Could the growers band together to create their own marketing board to broker all the national fruit and veg at a price that worked for farmers ?

[@9mstudios628]

Am a Riverford client. This is an excellent video that I have shared.

[@pmullen4491]

Looked for a celeriac soup recipe, found yours from 12 years ago, and ended up signing the petition!

[@suemoss115]

This is outrageous, we ought to boycott supermarkets they are criminal. Your food it so good the taste is wonderful. We want to support you!

[@charliecollins4172]

More power to your elbow Riverford 👏💪👏 We’ve been enjoying your Veg (& some fruit) for the past few weeks. Fantastic, and a completely different experience to supermarket products. Wall to wall taste!

[@alanstewart7802]

I don't think Guy said it but I assume that supermarkets, by driving payments per unit down promotes high production which indirectly encourages the intensive use of artificial fertiliser, pesticides and herbicides.

[@amandapoyner8141]

Bingo ... this and other comments have hit on something fundamental. It's almost as if it were planned that way ... a long time ago ... and now, here we are.

[@juliesimpson2122]

WOW! LOVE his passionate speech.. I spend as little as possible in supermarkets now!

[@Mandarin-Ayurveda]

Well said Guy Watson. 🌄 🍎🌿

[@vanessaevans3401]

Soooo sad 😥

[@jonathanravenhilllloyd2070]

Sadly the only farmers I know have second jobs. No-one can BE a farmer

[@user-ni3vz9xy4e]

Your absolutely right in Australia ar well. I'm a beef farmer as well. It's happening us as well. Fortunately from a life of investing I don't have to rely upon my farm that I intended pursue I have decided after 15 years to site and enjoy my farm rather let it kill me. And just live on my life time investments. Cheers Daryl of Woodside Victoria Australia.

[@eirijones2248]

🎉 fair pay for farming... #SaveSoil champions financial insetives for farmers, these are the people who we rely on every single day that we eat something. The quality of their soil should raise the price of produce ❤

[@fionasutherland6400]

I love Riverford & everything they stand for.

[@stretfordender1999]

God bless you and your family of farmer's fighting back. Truth wins. Corporation's goodbye

[@user-hq2di5vc2t]

As a first generation farmer someone PLEASE PLEASE someone listen.

[@marythomas5358]

I never shop at Tesco or supermarkets anymore. This is terrible news, will always shop from Riverford, The Government and supermarkets care nothing about people, ecology or the planet, their limited vision only extends as far as their profit margins, and anything beyond that is outside of their comprehension. Such short-sighted greed will have terrible, irreversible consequences. People have the power to vote with their wallets and support their local organic farmers. Am outraged at organic farmers being forced to struggle against such unfair bureaucracy and supermarket autocracy. May you flourish! Best blessed wishes and Bravo for the invaluable work you do against such odds. You are heroes.

[@charlesneilson1518]

Brilliantly said … branding in supermarkets is utter toss.

[@user-fz2rc7tp2i]

Signed the petition and forwarded it. Thank you for your input. I was born in Eastern Europe. I have lived in the UK for a long time and buy most of my family food from local British farmers. I observe how this government applies the conquer and divide method and tries to introduce a totalitarian system with white gloves, but there is no way it will happen! Buy from your local farmers. No matter where you live or come from, support the land you live in.

[@johnattwater9606]

When i drove for a large national company collecting fruit around Herefordshire ,i had to return several pallets of strawberrys with 'regected' on the pallets , nothong wrong with the quality , found out Tesco had over orderd ,

[@LillianGreenHiLilly]

Keep sending out the message, the more the merrier

[@mrrichardleeming]

Where is the NFU on this? genuine question - shouldn't they be standing up to the supermarkets?

[@phoe9182]

I would love for the farmers to just cut out the super market itself and go directly to the people I think it's the only way sadly the farmers will be able to make it.

[@ElizabethWelch-im7gt]

This guy is telling the truth. And I want to live in his world where people pay the farmers the correct amount which allows them to supply us with GOOD food and look after the hedges and land and our indigenous animals and waterways. The government the supermarkets, and the half wit public are destroying our planet.

[@godinscripture913]

Fabulous video, you are treated so unfairly, it's disgusting, We have been watchng Clarkson's Farm recently and that also show how tough it is for farmers. And there havae been many suicides amongst farmers. I pray for a change and will check out your boxes. Thank you.

[@owenpotter8417]

My only criticism is having worked many years doing the this job on farms,is the amount of veg that is wasted either because it doesn't look right,or the quality is only little bit not so good,some of this veg could be helped to feed less well off people! And also ger the feeling thar this veg is sold to more wealthy people,my biggest worry is how people on lower incomes can afford to pay for quality local products! That's why they shop in the supermarkets!

[@stephaniehart4527]

Given we mostly have nochoice but shop on supermarkets, which are the fairest to farmers ?

[@billauger5619]

Well said. Supermarkets destroy Farmers. Was with Greengrowers supplying OMC in the 90s and early 00s where management decided turnover was preferable to profit 😂

[@aaafor247]

You hold the keys ehos getting them?

[@karenjackson6480]

Allotments, collective farms, going veggie, yup thats one way

[@dawn-mariestyles3666]

He's quite rightly cross

[@Nikoo033]

“Your lettuces are going on promotion, we’re going to pay you half as much”. This says it all. But not just to farming. You sign a contract with your mobile phone provider for 2 years, or get a saving account from a bank, and it is legal for them to go :”yeah, we’re increasing our fees annually in line of inflation.” “But your increase is 30% and inflation is 10%!”. “Oh yeah? Didn’t notice”. And the banks change the terms of the saving account contract several times a year to their advantage to the point that you wonder: “but is this really a CONTRACT, in which both parties have advantages and commitments? Or is this just the customer being constantly screwed everywhere, everyday, in every possible way? Lazy and corrupt law makers. 😡

[@stadarkua3830]

Legalised theft that's what it is.

[@clairehughes6280]

For get reducing your costs you will have to breed g insect s in stead

[@idabergmann5270]

thank god, i'm a vegetarian..!

[@NATURALBEEKEEPERSCOLLECTIVE]

I really like Riverford Organic Farm and what theyt stand for. I think Famers Markets and selling direct is the answer. I do not think British Agriculture is on its knees as such. I think the way its run and governed is on its knees. I mean how does this work. You say the super markets are offering less and less for your produce, but on the Super market shelves the costs are rising. How can they be offering you less but charging their customers more? What has happened to the super markets moral compass? I refuse to buy any product with a fake farm names on the packet. That is deceptive and dishonest. Makes me think what else on the packet is not true??? I want to know exactly where my food comes from. Bote with your pocket and choose wisely where you shop. Support honest farmers.

[@kron8418]

Is Waitrose and Marks and Spencer as bad as the others ?

[@simonchambers3900]

Guy, Surley you know whats going on by now. This isn't about profit as much as its about control. Look what has been going on in Holland over the last 2 years. They have shut 3000 farms against some of the biggest protests in europe, which by the way was never shown on the MSM. Look into the WEF and you will seen what is planned for Europe concerning farming. I could go on with example to demonstrate what is planned but you really need to look for yourself.

[@sva1832]

Мене заставили подивитися це відео і написати твір на 250 слів лол 😂

[@jc-3375]

Sharing to everyone of Jesus Christ, He is coming back. We are spiritually saved by grace through faith in Jesus Christ our Lord God and Savior.

[@tentaplayz3691]

Amen

[@cocktailsdreams9641]

Guy how many MILLIONS did you sell Riverford organic FOR (JOKE) are you really bothered You go on about HELPING THE FARMERS but why does it take so long to pay these farmers out when they grow produce for you ( but it was ok to sell to the supermarkets in the 80s was it (i think in the thge 80s there wasNO organic veg INTERESTING)

[@-.Whiteness-.Witch-.]

De-pop... That is all..

[@frannypeony2076]

Mother Nature will assist in that regard.

[@-.Whiteness-.Witch-.]

@@frannypeony2076 Well I hope the "Final Solution" will be mother earths will and not the greedy traitors who dominate this "Our" home at this moment in history.

[@amandapoyner8141]

I do not believe for a moment that the Earth feels this way about us. That is just the lie disseminated and perpetuated by the Big 'corporate' interests, @@-.Whiteness-.Witch-.. Climate change is another one; lie that is. Monsanto, Weather manipulation, DEFRA ... and others, all have a hand in this ludicrous reality. Everyone needs to wake up ... FAST. The alarm bells have been going off since the early 70's for me, when they introduced plastic bottles, decimalisation, synthetic fabrics and the ending of apprenticeships. Manufacturing went abroad to make things cheeper ("never mind the quality; feel the width" ... remember that mind controlling tv 'program'?). And everyone is sicker with lives that are anything but healthy or better. Yes, everyone needs to wake up; FAST.