Swatch x OMEGA MoonSwatch - Genius Or Destroying A Luxury Brand?

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In this video, I'll share my thoughts on the Swatch x OMEGA MoonSwatch, a watch that absolutely shook up the entire watch industry. What are your thoughts on this unique collaboration?
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[@TeddyBaldassarre]

Thanks for watching everyone. What do you all stand on the Swatch x OMEGA collaboration (especially if you are an OMEGA owner)?

[@bonstockage3745]

I’m gonna get one. I like it.

[@iyersathya]

It's a good cross marketing from swatch group, Using cheaper brand to enhance their premium brand.

[@francescodesimone9882]

Own both, twice as happy

[@viniciusacmauro]

In my opinion this launch does not support the brand perception that Omega has built so far. Nothing in the watches connects to exclusivity, high quality, and tradition. I like the new models and they will sell like crazy, but I don’t think that in the long term they will improve the way users perceive Omega.

[@seanhuynh5184]

Own a Speedy. Gonna buy a few MoonSwatches when they become available online

[@tineye5100]

Absolutely genius. The conversation has been nonstop. And while Rolex is making themselves less accessible and more expensive than other, this is particularly smart. A big middle finger to Rolex and their artificial scarcity and overblown marketing.

[@brianquinto9648]

Two big middle fingers to Rolex. If I was given a Submariner, I would absolutely love it, but it is something I would never buy due to their games and having to pay a ridiculous price on the secondary market. Can't wait to get a MoonSwatch and the day I can afford an actual Speedy.

[@richardbartlett6932]

Firstly there isn't any artificial scarcity. Rolex sell pretty much everything they can possibly produce. Its the overblown demand c/w too many dealers chasing the same watches. AD's need to make money, they can only sell the Rolexes which are supplied to them. If they need 100 (for demand and overheads) and Rolex only provide 10 then they need to get 10x per watch to pay the bills (they can't satisfy demand) . Hence selling out the back door and/or encouraging buyers to buy other less desirable non Rolex watches. However re Omega/swatch, Rolex are now offering their own cheaper 'me too' versions of Rolex : Tudor are fast becoming an homage brand which is meant to satisfy those who can't afford a grey market Rolex but want the look of a Rolex..

[@avarmauk]

It’s not artificial scarcity

[@kylepeck2478]

1000% agree. I’ve been so turned off by how Rolex is conducting its business recently and seeing this release only makes me even happier with my recent SMP300 purchase

[@jimgiuffra8998]

I agree. I purchased my Rolex before they started playing games with availability. I would add an other to my collection if they didn't make you beg for it. Instead I have come to appreciate other brands and have made purchases. So thank you Rolex for opening my eyes. Word on the street in the industry is that AD's have inventory and help create the scarcity

[@YaWaffles]

I can definitely see a lot of father and son moments with the dad owning the real deal and getting their kid the swatch version. Something I would definitly do...if I had a Speedmaster...

[@leannbl9701]

Or mother son like I did. 👍🏻👍🏻

[@rogergibson7938]

I think im going to buy my dad one, hes always wanted a speedmaster but doesnt want to drop the money- this is the next best thing!

[@littlejimmy5060]

omg I was looking at the swatch version and my dad came over and was like " you want that? I have the real one." and flexed his speedmaster. I didn't even know he had one hidden in his wardrobe. Im not going to get the swatch speedmaster :(

[@erebostd]

I have the original omega…and the swatch. And keep both for myself. The swatch is my daily since i got it, it’s a really nice (but very plasticy) watch. Go for it, if you like the speedy!

[@westerling8436]

No

[@paulkukula6541]

I’m now 57 & received an Omega Seamaster Quartz for my 21st birthday in 1985. Never serviced & still keeps time like a dream. I love watches & love your channel. I think the idea of Omega & Swatch collaborating over an iconic watch like the Speedmaster was a touch of genius. It puts the fun back into owning an accessory like a watch. In this day and age of people buying apple & smart watches,which will be outdated within a few years,this will give young buyers something fun to buy that will stay relevant for years. Possibly start a habit of investing in quality timepieces,no matter what brand they look at. Never seen hysteria over a watch like this before. Thanks,Paul.

[@PhatkatCollections]

So does my 20 dollar timex

[@davidshado3277]

@@PhatkatCollections Yes but you're poor.

[@danialz1573]

@@davidshado3277 emotional damage :D

[@pebbles3458]

I was eyeing Omega as my wedding gift for my husband, but it was too expensive for me so I got him a higher end version from Longines. When this came out, I was excited to buy a pair for both of us, it serves as a reminder of my dream gift for him whenever I see moonswatch. And for sure, I will buy my husband an Omega watch someday. ❤️

[@TJCoolTV]

[@tacuazinful]

WOW, as a Man I can say whatever watch Brand you bought, your husband Will always remember such considered detail from you, believe me, any swiss watch you gave him Is going to mean the whole World to him, you are a great wife

[@BrateTebra123]

​@@tacuazinfulSwiss watch only? You are such a snob honestly...

[@genjatimelord]

Sweet

[@SMSBJM1981]

Folks, she's a keeper!

[@JCleggy]

I’ll just say that I wear an Apple Watch and never once considered buying any sort of “collector” watch until I heard about the moonswatch. I’ve since watched 20 or more of your videos and now I’m eyeing a tudor black bay and a grand seiko snowflake. The omega/swatch collab got me, an Apple Watch guy, thinking about watches.

[@porscheoscar]

I've had Rolex and Omega and a was all about the micro brands for the last 10 years. As soon as I started wearing my Samsung Frontier S3 with the ability to download all my favorite luxury brand dials (as long as they were round) but with ability to take phone calls, full exercise metrics, and even Chrome video playback of KZbin now every time I put on a regular watch it seems kind of pointless.

[@davidcrandall4958]

Jeffrey that's hard to beleive

[@brucesuitt993]

@@davidcrandall4958 Why exactly is that hard to believe? We all had to start somewhere in this hobby.

[@patrickjean-philippe7679]

@@davidcrandall4958 It is not hard to believe at all. Simply it is a different proposal. The AppleWatch is great as well as most smart watches for that matter but the mechanical and quartz watches although now obsolete are also great. See, if I had to buy a car to commute to work as well as for leisure, I'd just buy a modern banger in good condition, if it could be a fun model I'd go for that but it will have to remain cheap. Would I buy a new Ferrari, Lamborghini, Porsche, Aston-Martin ? Definitely not even though I could at a whim. But how come I would definitely not sell my pre-war racing Rileys and Bugattis nor my biplane. Are these practical ? Not at all. Are these obsolete ? Yes, definitely. So why ? Simply because of the pleasure and the romance they provide.

[@djdc81]

@@porscheoscar grim. Just so awful. I have to carry two cellphones, so the idea of also having some kind of additional attention draining advice makes me want to vomit

[@babindinda9414]

I have always loved Omega, but this collaboration has heightened my appreciation for Omega. I love anything and anyone who can stand down these "gatekeepers" and snobs of any hobby, giving a chance to young adults, and frankly a college student (like myself) to aspire for something like the real speedy.

[@dj_ath]

I agree 100% I'm buying one. It will be my quartz beater.

[@RaulEdu33]

🥇👌

[@dnbrg74]

@@dj_ath same, though I'm undecided if they're tough enough to be a beater.

[@50gent1]

@@dj_ath beaters are good but 250?

[@maump1852]

Do that with a new line! Don’t shit on an established line by making it a department store watch. Making watches more accessible doesn’t mean you can’t make anything a little more exclusive

[@boutchmanz]

Omega undercut the entire “homage” space by releasing their own homage. Freaking brilliant.

[@fj7509]

Two years later and this was one of the worst releases ever. The marketing was the same that MVMT and Daniel Wellington use, and the product was awful. Wouldn’t last you a week before breaking. You couldn’t even buy these at an Omega boutique because they didn’t stand by the product. Thankfully you’ll never see Rolex make a $300 plastic Daytona.

[@greggbull9543]

I currently have 4 Omegas in my collection, a 1957 Omega worn by my late father, a PO Seamaster, a Seamaster Diver 300 with the polar face and a Worldtimer, when I first read about this collaboration between Omega and Swatch I was really scratching my head as to “why” now after a few weeks/months I fully understand that the future of the watch world does in fact rest with the younger generation of today, your video hit it on the head.

[@JustinContre]

Aqua Terra owner here! I was so stoked when Moonswatch was announced. For me, I was excited to buy one as a travel or summer watch when I don't want to bring an expensive timepiece on the road. It doesn't hurt the brand for me, if anything it allows me to experiment even more with color, case materials etc. My love for Omega is even stronger with this Collab.

[@SuicideVan]

Maybe if this is a success, and it looks like it will be, we will get a whole line of homage Swatch collabs with iconic watches like the Aqua Terra, Railmaster etc.

[@JustinContre]

Maybe a colorful Planet Ocean?

[@keithrjoseph9528]

Excellent point about travelling with an expensive watch. I usually carry my Oris 65 and a citizen for snorkeling both of which I can afford to loose without crying but more importantly doesn't attract attention.

[@davidcrandall4958]

It might last most of the summer

[@LynxStarAuto]

I find them to be a bit gaudy and immature. Remind me of the TechnoMarine ceramic phase of the early and mid 2000's. Every out of diapers millennial girl had one, and it sky rocketed the price of an otherwise sub 200 dollar timepiece to criminal levels.

[@pspgoman9934]

I'm a 24-year-old who is into watches. I own a vintage Omega inherited from my grandfather, but I'm currently too poor to afford anything else. I absolutely love this collaboration and plan to buy a mission to mercury as soon as it becomes available online.

[@patrickjean-philippe7679]

Believe it or not; the heirloom is the very best it is a prized possession and it is an Omega.

[@anthonyvu749]

It’s going to be sold online? I thought somewhere on the website they said it’ll only be sold in stores.

[@anthonyvu749]

Sorry I’m stupid. Didn’t watch the full video

[@misterman1371]

@@polygoncoco yea yea lmao

[@davidcrandall4958]

It. Will look great,for a while,untill the first catch on the crystal! I recommend buying some polywatch but,yes it will get scratched again and then again and how about when the plastic case gets scratched or scuffed

[@danielshafer]

I have the Speedmaster and then got the Pluto Moonswatch when it came out and I love both. I think the collaboration was a great idea and I think there's "space" for everyone!

[@yannickmelotte5454]

I have a Omega Speedmaster and would love to own all 11 Moonswatches... They are just so much fun as intended. They also give people the opportunity to start a collection and not brake the bank. As you said, they are worlds apart so both brands will make a decent profit of this collaboration.

[@larryterry4337]

As always, Teddy, thoroughly thought-out commentary. Three points: The MoonSwatch makes me think no less of my grail Seamaster or the Omega brand, it has heightened my interest in eventually owning a Speedmaster, and my adult son and I like the whimsy and practically of the MoonSwatch as an inexpensive and “fun” timepiece.

[@KirkLazurus]

I'll buy the Uranus watch when it becomes available in my region, because it says "Mission to Uranus" and I'm a man child. 🤪🤪

[@andromedagodit2492]

I think this Omega-Swatch has allowed the traditional watch makers to rethink what they n their timepieces stood for... Did they think FOR the consumer - like Apple; or Should they have been thinking OF the consumer - who, whichever group they belong to, gives them the money that they have been earning all along. Earning, yes... Not Making. Call it a fun-piece, a rip-off, a pre-emptive marketing strike before the watch fair or what you will... The Fact remains that this is a watch for the masses, who may or may not be aware of the intricacies n complexity of watch making n its history... But their Focus is Not Incorrect - that a watch, no matter the price, served only one purpose - telling ONLY THE TIME. It's a long overdued wake-up call to Both the watch industry n several others, Apple included... That if you DON'T THINK of your customers nor Respect them despite the group they are in... SOMEONE ELSE Will. It's Back to the Basics boys. 😁

[@viperviperpiro]

it devalued the omega, time to move out of omega watch collection progressive... big mistake made by Omega.Try this, "Let's get a Fun and inexpensive Patek Philippe from Swatch.. Richie Aunt Mary will be super pissed off.." LOL

[@_Napoletano_]

This thing will probably make you not want to buy a real speedmaster.

[@andromedagodit2492]

@@_Napoletano_ Yes, there's always a chance that will happen. But just 40% alone from this crowd graduating to the real deal is gonna really build up the tempo in them young 'uns... N the potential future bz... 😁

[@eddylozanomusic]

My dad and I have been huge fans of the speedmaster for as long as I can remember but we could never afford it. During the time of this release, it really got me thinking of how to gift him the Speedmaster as he was about to retire but he passed away unexpectedly. Now I’ve made it my mission to own it in his memory. Just found it interesting that the moonswatch buzz rekindled the dream of owning a speedmaster, since it’s the one watch that my dad and I bonded over.

[@aidanconroy966]

I think this is the best analysis I've seen in the YT watch community about this collaboration. Initially, I thought it was a terrible move by Omega. But, your points on pulling in younger, entry-level watch enthusiasts, combined you highlighting the sucess of other collaborations between luxury and "less-than-luxury" brands, has actually changed my mind. Fantastic video. Thank you for this.

[@tnguy08]

As an Omega Speedy owner I love this concept. I'm all in favor of accessibility to the history of an amazing tool watch. Yes, the original speedy was a tool rather than a luxury item.

[@Mega-zi7ys]

And it has already opened the eyes of many who never looked at the speedmaster professional before!

[@joaor.8780]

Its not a part of history. Its just a marketing move for the masses.

[@Abu.99rami]

Ewa kml

[@TheLaughingMan42]

Rolex now reminds me of Harley in the early 00's. They saw a huge uptick in popularity, but sat on their butts and jacked up prices without innovating and the quality of customer service at dealers dropped off turning off an entire generation of riders, and now they are the "old man" brand that no younger people want anymore. I foresee Rolex going the same direction.

[@PhilbyFavourites]

Good point.

[@xghost302x]

I purchased my first "luxury" watch this year from Omega. Went with the Seamaster Diver 300m, white dial. I was between the Seamaster and Speedmaster, and ultimately decided that I'll go with the Seamaster now, and Speedy next year if all goes well. When this collaboration came out I was thrilled. I'll never pay over retail, but I absolutely plan on trying to get one of these when they're more widely available from Swatch. Do I still plan on getting the "real" Speedy if I can get my hands on the Moonswatch? Yep! If I can get a "variant" of that same watch that's still backed by the Omega brand, for under $300 that I can beat the hell out of (and maybe even in a fun color), what's not to love? Couple that with getting more (younger) people introduced to the luxury watch game, I think Omega nailed it with this.

[@petofisanyi2420]

Yeah but here is the thing. Would you buy a luxury edition, 2grand worth of Casio as your main watch, only because 20-30 years ago you had a 30dollar Casio? Most people really won't.. right? Today, as an adult you rather associate Casio with a "cheap", lower division, as some sort of a reminiscence. My point being here is, that I see no correlation between first/cheap Omega and future luxury Omega purchases from the same person. I actually think it'll be quite the opposite. As part of Omega's forthcoming, long-term downfall.

[@johnb9981]

Excellent choice, congrats!

[@davidcrandall4958]

Petrofi. I agree 100 percent!! Plastic watches are nice as disposable toys for as far under 100 dollars you can get,but the fact that I can get A plastic one that not only looks like the one I've been influenced to buy but has the same brand name isn't going to spur me to buy a six thousand dollar and up luxury watch even if I am ever able to afford that inflated price!

[@perudolux]

@@petofisanyi2420 you take it the wrong way: people buy the cheap swatch/omega now be ause they can’t afford the real grail, which is the speedy. A casio is cool, but there was never a 7k casio to begin with and to copy as a cheap fun/entry level watch

[@davidcrandall4958]

Perdaloux Iknow that! They may never be able to afford it because by the time they can it will cost three times as much. That's how it works with luxury watches. Paying 278dollars or much more now for a watch that sell for 80 or 90 bucks MSRP doesnt make any sense to me

[@marvinavarra6865]

Omega is my first luxury watch passed down from my mother and Swatch was my wish watch as a teenager (was not able to buy one as my mom stated its plastic and can’t afford one on my allowance). To have them both in one watch is particularly serendipitous for me! So thank you Omega and Swatch for collaborating and I now own the Venus watch. I got my wish watch as a teen but a bit more special as it also has Omega in it.

[@maazinkoroth3243]

Hi Teddy. Great writing on this video. Probably the best out there on KZbin about this launch. Most other videos seemed so hastily prepared, while this video has considered every aspect of this launch and put across in a calculated yet story-like manner.

[@3082103]

as an Omega owner I feel this amplifies my appreciation of my watches, and made me even more grateful when i see just how ppl are desperate to get the swatch version of my watch (which is the real deal). In face I have been a massive Omega collector but always generally seamaster and constellation pieces, never had a speedmaster. Bought a speedmaster 2998 pulsometer a week after the swatch release haha... (my first speedy)

[@davidcrandall4958]

The moonswatch IS a real SWATCH not A real OMEGA!(swatch of course being A brand within the swatch group)

[@thomasducrey7839]

Picked up the Swatch Mission to Mercury Tuesday and I have to say it’s absolutely stunning. Doesn’t feel cheap and plasticky and the contrast between the grey and black is beautiful. The strap I thought would stick out but it’s very confortable and flexible. Beautiful watch well worth the 250

[@TeddyBaldassarre]

Thanks for sharing your ownership experience! That’s helpful in the discussion. Enjoy the watch and the weekend!

[@John..18]

🤣😢🤣😫

[@John..18]

@DonaldTrumpsTinyHands Nice comment buddy,, 🤣🤣👍

[@thomasducrey7839]

@DonaldTrumpsTinyHands have you had one in hands? Granted, it is light and not substantial on your wrist weight wise. You barely notice you have it on. But the bio ceramic mix has a drastic difference with the normal plastic swatch uses for their entry level watches, which is super gimmicky. If you’re used to metal watches this isn’t for you. It’s a lot more Swatch than omega.

[@vlk092]

what is the crystal made of? is it acrylic/mineral glass or is it saphire? cheers bro! the watch looks amazing but i really dislike watches who scratch easily, otherwise i really i think of getting one for myself

[@bobbycalifornia7077]

Love it. Pure genius. The new Speedy with sapphire is next on my list. This PR move just shows how beloved the model is and how cool. I'll get a MoonSwatch too!

[@MrSchn3ll]

I actually went out and bought a real speedy after the moonswatch launched. I had my eye on one for a while and I think this translates to increased demand for the real thing. I love it and it's a watch I'll keep forever.

[@TheGrenadier97]

Omega and their Speedmasters remain untouched. The collaboration with Swatch was a masterpiece of marketing and opening of wider publics.

[@davidcrandall4958]

Omega remains untouched because it was a SWATCH!!

[@z3r0sum19]

You are right it's funny people Diss on omega when the production is handled by swatch. Some also expect omega quality for that price point. I worry omega might follow what rolex is doing, omega might make the moonwatch design history like for REAL history. Thus sending the price to the moon, daytonas worn by famous actor is now unobtainable so what will it be like for the speedmaster that actually went to the moon? Those omega haters will have valid reason to hate the moonwatch LOL or ... just ppl trying to deviate other ppl from seeing what the moonwatch can do, omega knows this the speedmaster will bring omega to the moon again. It will suck if u missed it, next gen will be stuck with just the moonswatch.

[@tomy8339]

You say Omega remains "untouched"- really? Now thanks to the moonSwatch, Omega is associated with: 1. Cheap, plastic case. 2. Poor build quality. 3. Dial hands not lining up on markers. 4. Plastic lens that scratches easily. 5. Plastic lens that can't be replaced. 6. Inks rubbing off on the wrist. 7. Flippers out there to make a quick buck. 8. Frustration over availability in-store. 9. Frustration of not being available online. Help me out please so I can get to an even 10. This cheap, plastic, official replica Speedmaster abomination may be great for Swatch, but it sure will suck for Omega's image and reputation.

[@knighthaunter]

@@tomy8339 exactly, if this had been done at least decently, it would be a different story but lets face it, these are not even remotely well made at the price point they are, its as if they took a $60 watch (and really i think im being generous with that as i would rather have a invicta pro diver for that money) and tacking on $200 for printing omega on it. Considering the quality, sure they made a quick buck but i think it ultimatly tarnish both Swatch and Omega.

[@sanghoonlee5171]

I am pleasantly surprised to see Teddy echo my feeling almost exactly. When I saw people flocking to Swatch stores, I thought to myself "If even 5% of these guys make the Moonswatch the starting point of their journey to an eventual ownership of an Omega timepiece 10 years down the line, this collabo was worth the risk."

[@alfieakaronaldog]

Dream on dude. If they ever get the Money they will buy a Grand Seiko 😂 Do you have any idea how ridiculous your 5% comment is??! 🙄

[@alfieakaronaldog]

Why on earth are you obsessed with them buying an Omega? The usual BS myth is that they will ‘Get into the Hobby’, but you went one step further with your delusion ✊🏻

[@sanghoonlee5171]

@@alfieakaronaldog Dude. Chill. Nothing I said deserved your scorn or anger. Your opinion has been noted. Please note mine, and get lost.

[@alfieakaronaldog]

@@sanghoonlee5171 There is no anger, just facts. When you grow up you will appreciate them more.

[@sanghoonlee5171]

@@alfieakaronaldog I'm forty two and run my own trade company in Korea. Grown up enough for you?

[@betozava]

I have an Omega Seamaster since 15 years ago, never serviced, I love it. This initiative understands perfectly the actual market movement and tendencies, I think it's absolutely genius. I love watches, I have a few of them, I buy them not because they are expensive or sophisticated, but because I like them, how they look, how the y feel when I wear them, I even have an AppleWatch Ultra, I use them all, everyday a different one. Definitively I'm gonna buy one of this as soon as they will be reasonable available. Not gonna become crazy, I'll be patient. Thanks for the review.

[@syedrehanfida]

In the "10 watches you should not buy" video, a lot of commenters said they'd buy a homage since they couldn't afford the real thing. The same applies here, most of the people can't afford the Speedmaster but could have a 'replica' that is not a third party make.

[@rogueleader8129]

I rekindled my love for Omega with the release of the Hesalite Speedy and picked one up in 2021. Love it. Love the history, the quality of the piece, and the fact that it’s not another “Submariner-esque” dive watch. I can’t wait to get a MoonSwatch in some fun colors and have it be my summer toss around pool party banger!

[@davidcrandall4958]

At one hundred dollars with a discount,It would be fine for me,but there is no way I can or will pay MSRP or god forbid,anything above! If people want to waste their money that's none of my business. I am just giving you my opinion based on 40 years of experience! There are far less expensive alternatives to the "real speedy also in my opinion!

[@frankdux5693]

@@davidcrandall4958 I bet you've wasted £200 or more loads of times in your life.

[@davidcrandall4958]

Try A 40:00 Invicta coalition forces!

[@davidcrandall4958]

Actually no frank but I see we agree the moon "swatch" is a waste of money

[@frankdux5693]

@@davidcrandall4958 you must have led a boring life.

[@ifcdirector]

I hope you are feeling well! Thank you for the great overview on these.

[@WhatIsItReallyAbout]

Totally agree - Swatch group have made a short term gain for Swatch (in currenct sales) and a long term gain for Omega. The moonswatch is going to be bought by young people who will hopefully reach out to Omega once they have become more affluent.

[@UNSCPILOT]

Honestly if they keep making these and make more cool tributes to legendary watches like this it could be a huge long term gain too

[@davidcrandall4958]

You mean by young kids parents!!

[@davidcrandall4958]

Quiet Have you tried ali express?

[@WhatIsItReallyAbout]

@@davidcrandall4958 ok kid

[@dannysimenauer5745]

I feel young and healthy and my kids are all off of the payroll, yet I want one (or several) too!

[@EdwardTrinh]

The Moonwatch (and even the Speedy in general) weren't even on my consideration radar as a watch "that I wanted"... until the Moonswatch came around. Now I'm eagerly anticipating being able to own a Moonswatch, and then one day stepping it up and looking forward to when I can own its OG namesake. Well played Omega/Swatch... well played indeed.

[@UNSCPILOT]

As a Space nerd I was more focused on the Bulova Lunar Pilot, but now I deffinitly want 2 or 3 of these Moon Swatches to go with it just for fun factor. Mars, Saturn, and Pluto are certainly my favorite versions

[@fatsquirrel75]

Yup, same. Swatch were huge when I was a child, but rarely hear the name any more. Omega was always something I assumed was out of my price range. Moment this collaboration came out I wanted the Swatch. When it was so hard to get I thought, well, maybe I can afford a real Omega. Turns out I can. Yet to commit, but certainly looking. We're certainly not alone.

[@ericdudley4169]

Although I’m a watch enthusiast, I have never really wanted or owned a Swatch. Nor have I owned an Omega. Now I’m very interested in buying both. Definitely a successful collaboration for this enthusiast.

[@pschlick4]

Love the idea of a collab. I own an AT that was my first every luxury watch purchase. I will definitely be looking to buy one of these when they hit the online market.

[@TheBrickCraftsman]

Speedmaster Moonwatch owner here and I would love get the red moonSwatch. It is a fun watch that celebrates one of the most iconic watch. Big hype and massive brand awareness for Omega, something I felt Omega needed. I'm part of the newer generation and the non-watch enthusiasts (such as my friends) don't even know what Omega is let alone a Speedmaster before this release. Those saying it will ruin the image may have forgotten what the watch collecting hobby is all about.. I think this is a brave move from Omega that shows that they are confident in their watches and their heritage. Also, this hype has even gotten the missus (who does not own a watch) interested and asking when she can get the venus version (pink one?). Just wished I could get my hands on one. ;D

[@desiderium3243]

At first I wasn’t fan of the Mars red but after learning about the project Alaska watches I want one of my own.

[@fitfirst4468]

oh look at me, i have a speedmaster moonwatch

[@grahamrushall6044]

Nailed it Teddy. Completely agree. Have had a Seamaster on my wrist for thirty years now and love the idea. Will probably pick up a MoonSwatch for just the heck of it.

[@TeddyBaldassarre]

Thank you, Graham. I appreciate the perspective from a long time owner of an OMEGA!

[@MrHondaguy1]

Me too Graham Rushall! I love my Speedmaster and I love the moonswatch as well!

[@derekfox6752]

Hi teddy I think this is a great collaboration and will bring success to both brands. I have 2 Moon swatches myself, I think more brands should do this for the affordable market.

[@udaisinghkanwar7250]

Swatch group is like the VW group of watches owning everything from Volkswagen to Audi Porsche and even Bugatti!

[@LlyleHunter]

I think that the Moonswatch should have been branded as a Swatch product with only an Omega symbol underneath the Swatch brand however I think that the product is a great collaboration in that most Swiss watch brands come off a bit snooty whereas Omega as a high end brand has always relied on its reputation as being a brand that produces watches that are supremely engineered In cases that are very well finished. In the Moonswatch we have a product that is well engineered in a case that is affordable and attractive in its marketplace and attracts people who haven’t been in the hobby before to the hobby. It’s a win for new customers to the Swatch brand and future customers for Omega. Brilliant marketing indeed.

[@davidcrandall4958]

If there is any winner, I think it will be the swatch "brand" while. The swatch "group" and the Omega Brand will suffer!

[@gamebred26]

Great intro into the hobby. Young adults who currently cannot drop $4k on a watch can get the "bug" at a discount and aspire to get the real thing later on in life. Great business decision and marketing strategy.

[@SuicideVan]

Yeah, I just can't find a problem with more options for consumers. I bought two of my cousins Seiko 5's (back when they were sub $100) as a high school graduation gift. One of them is totally into watches now.

[@davidcrandall4958]

That is no discount for a Hesaplastic watch

[@JP-cz2nq]

I love my Speedmaster Pro. And now I own a moonswatch. Its fun. No where near the build quality, but thats not why I bought it. I like this collaboration. Good and thoughtful video, as usual.

[@GGMattt]

From a person that owns a luxury, mid tier and cheaper watches I actually really like this move, my first Chronograph is going to be a Speedy but this release is not only very fun but also super accessible(if we don't count the silly Selected stores only and the non-existent online preorders -_-) I'm currently saving for my sapphire sandwich Moonwatch which is a healthy £5,000+ so when these got announced i was a little skeptical but the Mission to Mercury, Jupiter and Saturn really spoke to me. I'm getting the Mercury as soon as I'm able to order online, it's very similar to the original Moonwatch but it just has a little extra with the light grey accents which I love as it's nicely layered, my second favourites are the Saturn and Jupiter as I love earthy colour tones and the fact that the bottom subdial on Saturn actually has the planet itself. These are a great idea, it definitely doesn't come close to imitating the quality of an actual mechanical Speedmaster Professional, it's just for fun and it 100% worked in Swatch & Omega's favour :)

[@WhistlerButt]

Oddly enough this last couple weeks of looking at the Swatch online has lead me down the rabbit hole of lusting after a Speedmaster, something I was more luke warm on before. I think in this era of targeted advertising it plays an even bigger role than before, I’m sure it was no coincidence that my social feeds provided me plenty of access to both the Swatch and the Omega and while I see it happening it still works.

[@elrey78]

Agree, at first I was sceptical and have been lukewarm about the speedmaster (except for the recent snoopy one!). This has me actually thinking of getting one just because its a fun, whimsical watch.

[@jacobthegenius2421]

As an Omega fan and Owner I personally love the collection. I couldn’t always afford the watches I have now and this is a great gateway to have an “official” watch and not purchase fakes. At the end of the day the buyers for a real Speed Master will always want that watch and this watch will have little to zero impact on their perception of the real watch.

[@georgecostanza2157]

Such a awesome thing for swatch group to do. Introduce a legend at a more affordable price but isn’t trying to be the same thing. Highlighting both brands strengths. For me personally, as an omega owner too, it has made me look more at the speedmaster and appreciate the wider exposure it has brought

[@sparks5063]

I have a Omega Speedmaster and hardly ever wear it for fear of scratching it etc. only wear it on special occasions, I was lucky enough to pick up a Moonswatch and wear it all the time without worrying about breaking it, for me I think it’s a great idea and love I it!

[@justink5194]

As an 18 year old with not much money, this is an amazing collab. It has brought my excitement for watches back and I hope to own a moonswatch and even more hope to own a speedmaster when I can afford to.

[@villagranvicent]

Justin, interesting point. I would like to ask you if you get the MoonSwatch at retail price of $260, would you really spend 20-times that much for an Omega Moonwatch?

[@deevee8220]

@@villagranvicent You're going to have to start somewhere, and the MoonSwatch is the gateway watch for aspiring watch collectors. My first automatic watch was a $75 Invicta pro diver when I got my first job out of school, but it got me into watches. Today my collection spans from the Seiko SKX to my Speedmaster to my GMT Master. The luxury watch industry should thank Invicta.

[@misterman1371]

@@deevee8220 thank them for copying them lolol

[@Green_Sumo_70]

@@deevee8220 great point. I think if you end up getting into watches with a more affordable models, and find yourself really liking watches in general. If you then really want a higher price watch like an omega or a rolex, you will probably stick to that goal. At least it's like that for me cause I just learned to enjoy watches and I've set goals to achieve them

[@TheLiamIanto]

That's great. I'm in the same boat, when I was 18 I could only afford a cheap casio. 10 years later I have a very nice speedmaster. If I can do it you definitely can. An omega swatch seems like a very nice cheap watch to have if you appreciate them and can actually manage to find one for a reasonable price.

[@wassimrazzouk4834]

As a watch collector I have never considered a speed master. After the Moonswatch, I went and bought the new SM professional. I also can't wait to buy all the Moonswatch collection.

[@davidcrandall4958]

If I had that much money wassim I might Do the same. Naaaaaaah!

[@woesteloepi.]

I think after one your done! There made very poorly and scratched easily.

[@bennyrodriguez2862]

Loved your commentary. From the various watches I own, my Lim Edition O 45th anniversary has a very special place. I just got Uranus Collab and it is the one causing all the buzz. I look forward to enjoying others as soon as I can get while looking for other L Edition Moonwatches.

[@stuartpallant9689]

I own both an Omega and have just purchased a Swatch Moon Swatch. Clearly the Swatch is a piece of fun, and a very popular piece of fun at that, I wasn’t able to purchase one until visiting NYC where they were available. I’m a total watch nerd and really wanted one in my collection.

[@loganoftherockies9453]

I am an Omega owner (SMP300), and love this move for all the reasons you mentioned and more. To me, it says Omega is secure enough in their success to do something fun, and also to make a beautiful move to the more affordable price-points whether younger folks, or folks who for whatever reason collect affordables. Humor and generosity are qualities often sorely lacking in luxury watch brands...so this makes me even more of an Omega fan even though I don't like Swatch (too loud!) and go G-Shock for that range myself.

[@brandontran4180]

I've always admired the Omega Speedmaster from a historical perspective. I live in Houston, so seeing the Moonwatch in person at the NASA Space Centre is a sight to behold. Even handling one in person is truly speechless. That being said, not everyone can own one. Everyone comes from different financial backgrounds. This collaboration brings in future customers to not just only Swatch but to Omega as well. In addition, the MoonSwatch now gives people no reason to look at homages and replicas. This is an example of good marketing. I will get the MoonSwatch and I will get an Omega. In the end, this brought fun back into watch collecting

[@morganbuhborgan730]

I actually work at the JSC. I thought this move was brilliant. It has not deterred my desire for a Speedmaster Professional even in the slightest. In fact it's fueled it more. Such an amazing watch rich with history. I'm glad Omega did this, it's really made such an iconic watch available to all to enjoy.

[@brandontran4180]

@@morganbuhborgan730 Same here!! It peaked my interest in the Speedmaster line so I give major props to Omega for being bold

[@shoelugs]

There is a perceived barrier to entry into luxury watches especially for the younger generation. This collab just broke down those barriers and the watch market just got a fresh batch of enthusiasts, which is good for the market overall

[@philiplauzon1743]

I always love your take Teddy, full of content and facts. Always informative 🤘😎 Great analysis

[@audiman7716]

Honestly I’m torn. I’m have a speedy and a few other omegas. I don’t look at them the same any longer. I haven’t worn my speedy in over a month and have gone back to my Rolex’s, IWC and JLC.

[@thebigcheeseful]

Love seeing a company do what they can do get new and exciting products in consumer's hands for a reasonable price. As someone who is a younger watch enthusiast it encouraged me to look more into Omega and their time pieces. I think this collection was a great idea and The Swatch Group will continue to reap the rewards. Anyone hating on this watch is either failing, or deliberately, missing the point on why this collection was released. Not every watch has to be a grail.

[@ellisz5972]

Teddy is the ultimate watch advisor. Knowledgeable about luxury watches to a fault. But also open to quality entry level watches as well as business strategy of these various watch conglomerates. If there is only ONE single watch enthusiast source to listen to, it's him.

[@TaurorCollection]

As a collector I love this. I have 3 Seamasters, I bought the Sun and Uranus and got my mom Jupiter. I love the fact that its a easy watch to wear and it doesn't intimidate anyone. At first glance people ask how come you're wearing a watch with a velcro strap, but when you explain how its a Swatch/Omega and its theme, it creates a good conversation around them and gets people talking and interested in the watch, while if you have a normal Omega watch, the person just knows 'thats a serious watch' and nothing comes from it. Plus I like to have color in the collection, not everything can be gold and steel. I did purchase a rubber strap for one, because the velcro strap just doesn't sit well sometimes.

[@TerrySteiner]

I own a modern Seamaster Professional and have owned a few vintage Omegas. I think this is genius and I am buying one of these as soon as they are widely available online. I don't think the Speedmaster Professional sales will be hurt it all. The provenance of a Speedmaster almost makes it immune from anything. It's damn near the perfect chrono with a backstory to be dreamed of.

[@canadianwatchmonkey3992]

In no way does the moonSwatch hurt Omega, it was fantastic for both brands

[@TeddyBaldassarre]

So far so good out of the gate. Luxury buying is a long buying cycle so we will see the real impact of this when someone decides to buy an OMEGA in the next 5-10 years instead of another luxury watch brand.

[@DavidBoy333]

For me yes it does hurt alot, I personally have always wanted a Moonwatch, but a real one not a cheap plastic version. Now this just proved us that the Moonwatch design is nothing more than 500USD. Rolex would never launch a Rolex x Seiko and sold its Submariner with a quartz movement made with plastic, thats just the class difference between a Rolex and Omega

[@canadianwatchmonkey3992]

@@DavidBoy333 really? How does Swatch making a homage to an icon hurt it? It is a great way to get the younger generation into watches. Brand recognition is huge you wouldn’t see a Rolex Seiko because they are completely different companies. Maybe Swatch x Blancpain 50 fathoms

[@Zoltan1251]

@@DavidBoy333 what you are saying is absolutely insane.... every design is nothing more than just design that can be copied.... by your logic, AP that cost 15k is cheapening AP that cost 100k?.... design is the same and even case is the same material for example nothing else matters right?.... Moonswatch does nothing to diminish Omega... i cannot understand anybody with this point of view to be honest

[@lonewolfemcquade8133]

Time will tell

[@jonirokets]

I currently own the Moon and Saturn versions of this watch. Got them in September 2023 and I will be picking up my first Omega (Worldtimer Titanium) this weekend. I will still be wearing my Swatches to my kid’s soccer matches

[@ajay-xjs]

I own an Omega Seamaster AquaTerra and I love these moonswatches, such a brilliant collaboration. I love the court of the Uranus model and am looking to buy one.

[@leonlee995]

I owned 2 speedmasters (and sold one) but i'm still going to get the moonswatch. 1. I dont think this move damages the brand in any way but instead it made me a prouder owner of a speedmaster. Before the moonswatch, most non-watch people dont even know the existence of the legendary moonwatch but now because of the moonswatch, people now recognise them. They didn't know what i was wearing until they see the moonswatch and now they have an idea when they see a speedmaster on someone's wrist. They will know it's the expensive version when they see it stainless steel, which is instantly recognisable from bioceramic. 2. THE COLORS!!!! These colorways are fire on speedmasters and it would be impossible to see speedmaster in these colorways if it wasn't for this collab.

[@klaassiersma4892]

I think it was a great idea, it brings the attention for a great watch to a younger audience. I myself own a regular Speed master but i am from a generation who watched the moon landings in my PJ's on the couch with my dad and those people will be a smaller and smaller audience in the future and i think most of those space geeks already own a Speed master. lets face it young people buying one of those moon Swatches are the future clients for a original Moon watch.I myself will be picking up at least one of these Moon Swatches so it's a win win however you look at it.

[@DerFliegendeMocca]

i love it. i wear my few models of the moonswatch series daily right now, because they look like summer (i LOVE the earth modell!) they are fun, they are chronographs, so i can time stuff... and they are not as expensive as my rolex. and that is probably the main point. riding a bike or skating is much more fun. taking the watch off for other activities does not cause anxienty. its just a fun watch that looks and feels good. any time again. i will get them all.

[@hiramabiff885]

My late mother asked me before leaving for a trip to Europe in 1969 what I would like her to bring back for me. I immediately said the Omega Speedmaster. She literally bought it in Zurich the day we landed on the moon. I retired it from daily use around 1980 when I was issued a Rolex Sea Dweller serving in the military. Now I wear it every year for the month of July in my mother's memory. This release of the Swatch will kindle an inferno of interest and desire in all the original Speedmasters for the younger generations. Brilliant.

[@Steve-id5qx]

Great video, but I think there is one more aspect that makes this brilliant: it makes Omega fun! Rolex already seemed stuffy and needlessly exclusive to a lot of buyers, and this sharpens the contrast even more. Buy into Omega, and you’re joining the party. Buy into Rolex, and you got waived into the old country club.

[@mountainpeakcloud8442]

I own an Omega Globemaster, and I am excited about this collaboration. I feel it injects a much needed sense of inclusivity and youthfulness into a watch world that can often feel snobbish and elitist. I’m not really concerned about how it affects the exclusivity of owning an Omega, because that’s not why I chose the Globemaster, and I’m not going to like my Globemaster any less just because there will be a lot of people walking around with a MoonSwatch. If anything, I am happy that there will be more people walking around with watches with Omega branding, because I like that there will be more people excited about a brand I’m excited about. I see some people on social media criticizing it, and a lot of times it comes across as insecurity, as a way to exert some sense of superiority they get from owning an expensive luxury watch, and feeling like that’s being challenged. I think this is a great move and I fully support it.

[@americanlegendswatches]

Great insights into the industry as always. And congrats on the engagement!!!

[@glennturner2450]

I love the idea. I own an Omega Seamaster and always wanted a Speedmaster but could never afford one. But now I can. Thank you Omega and Swatch.

[@__dk__]

This is a genius move and will be looked back on as a marketing master-stroke. It raises awareness of Omega and doesn't detract at all. I hope to get two of the MoonSwatch models.

[@Paulxl]

I really like Mercury and the Moon one too.

[@omegafanboyian]

Omega was potentially saved by the Swatch group and this collaboration now is bringing more people ( younger ) into the world of horology with the name of Omega first in mind & also available.

[@Wachuko-1]

Brother-in-law bought one yesterday... Got to say, now I want one. I own an Omega Speedmaster Broad Arrow 1957 steel rose-gold watch, so I already love the brand and style. I could not believe how nice it looked and felt.

[@goncalodias1418]

I own a Speedmaster and I just bought a Moonswatch that I can take to the beach and other activities. I loved the idea and it shows that Omega is a leading brand changing convictions.

[@billymania11]

If the Moonswatch while being made of bio-plastic, turns out to be reliable and resistant to discoloration, Swatch may have stolen a march or two on the other watch brands. I mean you have Rolex going all in on exclusivity and high-pricing and running the risk of becoming an old-man brand. The trinity brands will be forever out of reach and perhaps slowly fade. I think Swatch is making a clever marketing move here.

[@jaysterling26]

Rolex already is an old man brand e.g. a group of young women last year (s) targeted very mature male golfers in the U.K. & easily took their Rolexes off them when shaking hands (?). I thought it was unwise to wear an automatic watch while spoling a walk?

[@davidcrandall4958]

Billy boy. Excellent point!? This is a great sales generator,for plastic swatches!!!!

[@jefferybradford5936]

I love this collaboration. Brings an Omega in the hands of people who normally only dream to own one. Ok it’s not a true speed master but that being said it’s perfect to get people to own a low end speed master and drive their desire to buy a full on Omega. This only helps bring Omega more attention and exposure in the long run

[@NZotyoka81]

Hypebeasts will make it inaccessible again by beating up the prices.

[@jefferybradford5936]

@@NZotyoka81 oh for sure. You look for them on secondary site and they’re 2-3 times what was originally paid

[@neilnuqui5186]

definitely a bold move. i got one as a gift and im loving it. my 20yo old son who loves apple watch got interested himself.

[@colinrenfrew48]

Excellent and well researched video. Good job!

[@fotiosbris9787]

Both Swatch and Omega are my favorite watches and I own some from both brands. I still love them both. I love the fact that I can have both names on the same dial. Watch collecting is for fun and who is better than Swatch for that? Omega is always going to be the synonym of luxury, quality and history of watches. Respectfully

[@robertosans5250]

My interest in watches was born out of my passion for the 1960´s Space programs of the USA and the USSR. My first goal was always a "moonwatch" which were out of my price range back then (mid noughties) until I got a present for my 40th birthday in the form of an Omega Speedmaster automatic (reduced). This was my first luxury brand watch. The reduced was an attempt from Omega to widen the base of potential consumers looking for a smaller, cheaper and automatic alternative to the Moonwatch. It worked well for me, for example. What is happening here is similar but in a extrmely wide scale It is a risky bet to increase awareness of the brand but I think it is going to be succesful. If these watches become finally available I see myself buying a Mission to Mars, which to me are the most interesting. A lot of these watches will be sold if they can ramp up production before the summer months. The effect on the Omega brand will be positive ( I guess) as there is not such a thing as bad publicity. But I do not think this will dent the trend towards more Rolex sales as this has become an aspirational brand which also is a safe economic bet, given the constant increase in sales of second hand sport watches. Great video as always, you are my go to channel for all things horology.

[@Kdj1996]

As a budget consumer who is new to watch collecting, I think this is a very cool project and gives me a greater appreciation for the swatch group and Omega in particular. If anything, it makes me want to support their company more in the long term.

[@Mega-zi7ys]

Correct!.it has pulled in many future buyers for the speedmaster professional

[@snollebak2393]

I absolutely love it. I own relatively cheap vintage seamaster and really wanted to grow my omega collection but did not have the money to buy something like a speedmaster. This gives me the opportunity to add a cool piece to my collection and grow my love for Omega watches

[@davidcrandall4958]

Inexpensive and cheap are not the same term! Just because you can still,at least for now buy a vintage seamaster inexpensively does not mean you've bought a "cheaply made watch!on the contrary,In my opinion,The. Older Omegas are much better made than the modern pieces!

[@uhrologe2596]

Oh no...he did it. I was hoping that Teddy would ignore this watch of shame.

[@SpyderLEE]

I own quite a few watches including a seamaster. I think it’s a great move to raise interest in the brand and watch collecting in general, in a time that non smart watches aren’t needed.

[@UNSCPILOT]

Honestly after having had a "smart watch" (Galaxy Watch Active) and being irritated by how quickly it died, I'm starting to see real mechanical watches as nessisary again, something well engineered, far more water resistant in many cases, requiring no batteries or internet connection, and are just plainly gorgeous with their finishing even in my small 500$ or less price range, even without service a Orient "Mini Triton" will live an order or magnitude longer than any smart watch. I only keep a Garmin Instinct Solar around as a fitness tracker because it claims to be considerably more robust against shock and water than most with a far longer battery life, if it fails however it will be the last "smart" watch I bother with

[@SpyderLEE]

@@UNSCPILOT I have a garmin fenix 6 and it’s actually great. I had it as my daily watch for the last 2 years.Only needs charging once a week. now I just use it for hiking etc.. nothing matches a nice mechanical, I just feel better wearing one. Gone back to my proper watches

[@jays9211]

Great video as always. Keep up the good work

[@irishstandardtime]

I own multiple Omegas, including a Speedmaster GSOTM. I love this and plan to get at least one for myself and one for my daughter. Don’t think this will hurt the brand, but as you said, will make it more accessible for future potential Omega buyers.

[@sanghoonlee5171]

I myself own two Omegas though not the Speedmaster. A lot of Omega fans think this collaboration diluted the brand, but I think it showed the whole world just what a powerful brand Omega is, despite it often being overshadowed by Rolex. It was a risky move, but it will pay off. I bet even people who weren't much interested in Omega before are looking at it now. And I bet a lot of Omega owners are finding a fresh appreciation for the brand that is often described as the "underdog" in comparison with Rolex.

[@simoncullen7960]

Brilliant marketing. I’d thought about adding a Speedmaster to my collection . When I couldn’t buy a Moonswatch I took the plunge and bought a co - axial on a nylon strap. Beautiful.

[@nnnnnn3647]

If Apple started selling watches for $ 19, it would be a great success initially, but in two years no one would pay $ 500

[@Mega-zi7ys]

Exactly! I have 3 friends who were strictly Rolex and AP guys and are now waitlisted for the speedmaster professional! Otherwise they never knew what it was!

[@gogoalakazam2973]

A brilliant collaborations Omega and Swatch watches. Beautiful and stylish.

[@mkm6073]

Just bought a new Speedy, the real one. Planned it before this release though and love it. It came as an extra buy for a Sub which made it a perfect combo deal! I am definitely gonna get one (or more) of these Swatches, its just fun and very good for casual usages or vacations to, lets call them not so safe, countries :D I don't mind this colab and I don't think it will hurt Omega at all. They were anyway lacking behind already, this might even bring the opposite as you pointed out perfectly!

[@pedroroque8681]

Omega and Swatch were smart enough to understand that the future of brand success is not on competition and exclusivity but on collaboration and inclusivity. This is a concept imported from some players in the tech, entertainment and fashion industries. As someone who works with design, business innovation and marketing this is genius.

[@Mega-zi7ys]

Correct!

[@JehanAjaya]

You do know that Swatch owns Omega right?

[@Mega-zi7ys]

@@JehanAjaya so? They also own breguet, glashutte original, Blancpain... And each of them have their own movements, you don't see a cal3861 co-axial inside the moonswatch do you?

[@stevefox8605]

Genius idea imho. Seamaster owner, really think it's great for the brand, can't see any negatives. Great that it upsets the watch snobs too 😅 Underlines they're the antithesis of Rolex, all about fun & cool youthfulness rather than boring, staid investment brand. Good video, Cheers mate 👍🏻👍🏻

[@seanbellin4896]

I also live in a area , where we don’t sell swatch watches . But I did buy omega x swatch on eBay today. I got the mission to the moon . I’ve been collecting watches for a while now , can’t wait to get moonswatch😊

[@ryanp5052]

I got Jupiter on a whim and I’m really pleased with it the Colours are perfect for different occasions and outfits and it’s a good watch. Not super smart but that’s all. A Nice casual watch

[@christofvarga3684]

I like that video and argumentation. I am since many years into luxury watches - and around 15 years ago I owned a speedmaster broad arrow. Since then I lost interest into Omega speedmaster and bought other brands. But this recent Omega-Swatch hype draw on my attention back to it - ending up in the decision to buy both watches. The traditional Speedmaster and a fun piece from Swatch. All in all for me it is a very clever market approach - beneficial for both of them 👍🏼

[@TeddyBaldassarre]

Cool to hear your perspective on this as a long-time luxury buyer.

[@Quatorze1516]

I own a Speedy and I love this collaboration with swatch - because Omega shows that they have humour and they don't take them too serious. Now everyone talks about Omega and this is a brand worth talking about it.

[@alexcox5985]

I got one and loved it, though the glass was of poorer quality than I expected. As a marketing exercise, it's genius. It reminds me of the car world. In the 1960s, Ford made the Cortina a popular but mundane family saloon car. They commissioned Lotus to build 1000 high-performance units to homologate the car for racing in Touring Car championships, where it performed very well in the hands of superstars like Jim Clark and Jackie Stewart. Suddenly, a mere Ford was pictured on every racing and car magazine cover, its rear end sliding out at 120 mph. The halo effect was enormous. This will do a whole lot of good for Omega and Swatch, unquestionably.

[@Mega-zi7ys]

Exactly!

[@aquariumaddickuk]

Previous tudor owner here. I owned mine for 18 months but the silliness involving market manipulation from the wilsdorf group has tainted the brand for me. It's perhaps a sign of the times that I sold the watch for the amount I paid (slight discount during COVID). I'm replacing it with a 1969 OMEGA geneve dynamic & buying a moonswatch with the spare change. I think it's a masterstroke & brings fun back into the equation of luxury watch accessibility & ownership.

[@skiparsenal]

Jean Claude Biver said in interviews (I think even with an interview with you, Teddy) that brands like Daniel Wellington or Apple should be respected more since they serve as a gateway for the aspiration to own mechanical watches. I think what Swatch x Omega did was they went ahead and put themselves in that position and took some control in that position. Which is good since being in someone's watch journey from the start would direct these people at the gate to their brand. Rolex can't depend on Daniel Wellington on making someone aspire to have a Rolex in particular. It might be possible, but it could go to a variety of ways. What the Moonswatch did was it is the gateway for people to aspire for the Moonwatch in particular. They control the aspirational narrative now instead of depending on the fashion brands to hopefully convert people to their brand.