The MoonSwatch: An Incredible Concept With Questionable Execution

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In this video, I'll share my up-to-date thoughts on the Swatch x OMEGA MoonSwatch. While I referred to the watch as pure marketing genius in my previous video, the roll-out from Swatch left a lot to be desired. Coming up on a year since its release, what are your thoughts on the MoonSwatch?
Videos Mentioned:
Teddy's Previous MoonSwatch Video: • Swatch x OMEGA MoonSwa...
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0:00 - Intro & Organization
0:57 - 1. Recap Of Previous Points
2:20 - 2. MoonSwatch Overview
4:44 - 3. What Was Promised, What Happened, & What Now?

[@JCleggy]

The MoonSwatch brought me to watches. I wasn’t interested in the hobby until I heard the buzz around this collaboration. I never bought one, but Teddy’s channel (and others) intrigued me; and about six months later I ended up getting a pristine 2017 Seiko SBGA011 “Snowflake” as my first watch. Crazy to think that the MoonSwatch was the domino that set it all in motion. Thanks Teddy!

[@elefantrising]

Funny the most positive part is you never even got one, seiko got mula. :) cheers

[@syedrehanfida]

You made a very nice choice! Grand Seikos are so beautiful! Teddy sure provides some honest content about watches on his channels.

[@bocagelandscape]

Seems like a big leap from a plastic, quartz moonswatch to a GS that is near actual moonwatch money.

[@jamesssss621]

That’s one helluva first watch.

[@villewintermaul1907]

Lol what a fucking stupid comment. That is not a first watch purchase... nobody is going to believe that for one second. Get a Casio first bud!

[@prestoncallen8725]

I walked right into the Dallas store yesterday (Friday 12/23) and walked right out with a Jupoopiter. A 20something girl runs up with her mom, grandma, dad and brother and convinced them all to buy a different color for her to collect 😂

[@OryginTech]

Did they have a lot of inventory? Thinking about buying one. Galleria mall?

[@watchesilyke3466]

I was ready to buy the whole case of them when they came out and now don't care to own one after the way they've handled it.

[@alfieakaronaldog]

Sorry Dude, but ‘the way Swatch handled it’ has nothing to do with the product! Isn’t the truth that you were wanting to buy Omega Kudos? The watch has not changed!! I have three, and they are like a fine wine. It’s the Omega fanboys tears that are filling the glasses though 😂

[@ibrahimoshodi4472]

@Alfie AKA Ronaldog Well as someone just getting into watches so having little bias for either Omega or Swatch, they way they've handled it put me off of buying from them. Seems like too much of a hassle, really. From the sounds of it, the marketing team got a bit too overzealous with wanting to treat it like this whole moment, limited production to try to increase hype, then had it backfire by killing the fire they stoked

[@alfieakaronaldog]

@@ibrahimoshodi4472 Hi, It’s interesting that this has put you off Omega. Omega fans seem to turn a blind eye to it because they worship the brand so much. My advice would be that a MoonSwatch is the last watch you should buy to get into the hobby. It really should not even be worn! I got my first decent watch on interest free credit, and it was the best thing for me (for various reasons).

[@alfieakaronaldog]

@@ibrahimoshodi4472 If you really want a Chronograph, I would look at the Seiko SpeedTimer or something from Tag Heuer. If it’s a three hand, the Tissot Gentleman is hard to beat. Make sure you get a discount if paying in one go though.

[@aerand]

No longer interested... Felt cheated for a cheap plastic watch with all the promises they made. Hype is gone.. Toodleloo. Better spend on other Swatch automatic watches or other brands say, Hamilton.

[@Tonixe86]

I bought a Jupiter Moonswatch last week in Lyon, most of them were available in the Swatch Boutique (the Moon and Mercury were not), and apparently they receive new ones everyday, but not in big quantity, which means you have to go to the store when it opens to be sure to have all the models available. I didn't had to wait and I was the only one in the store ! (it was 2 pm). I 100% agree with you on the expectation philosophy : i loved the idea of this collaboration, and I know it's not a watch I will cherish as a treasure. I love my Jupiter Moonswatch, i probably will never own an Omega because I'm too poor and the price will always be too ridiculously high for my lifestyle, so I'm glad to own this one, as a kind of tribute (and because i think the colors and design are pretty cool). BUT i wouldn't have waited in line for it, and i wouldn't have been angry if it hadn't been available.

[@desd1932]

Thing is it wont last more than a few years. The same with the new swatch Blancpain collection the watch is not able to be serviced. So they have a limited lifespan.

[@davidnewton3528]

I don't think Swatch will be able to catch the hype again like this. It was both genius and baffling how they handled it. A really fun part was debating with friends which colour combinations you liked/wanted. It was a bit of frivolity in the watch world, which does have a reputation as snobby and elitist. I wanted the Earth one and tried to get it, but after a while I accepted they were overpriced Swatches and they had no intention of letting me buy one. Put the money saved towards a Seiko SSC813...no regrets.

[@casualsuede]

They are trash. Tried one and it was garbage on the wrist. People I know who bought one all regret it, like getting a tattoo when your drunk. Your in the moment but days later you are telling yourself...."what was I thinking"?

[@BosworthMcG]

@@casualsuede *you’re

[@BosworthMcG]

Yeah,I bought the black Speedtimer. It has those speedmaster looks, fits better on wrist, and will last for decades if well looked after . The Moonswatch is overpriced trash, but I’ll probably pick up a replica from AliEx at some point just for fun .

[@jperez7893]

Get the genuine moonswatch. They’re great. It’s a great conversation starter like maga hats 😂 No regerts

[@jperez7893]

@@casualsuedethat reminded me of a tatoo: “NO REGERTS”

[@NeoHarris]

As someone who bought into the hype and managed to buy one, the biggest killer was that the crystal scratched like nothing else I've ever seen. Instantly made it impossible to wear around which really is the point of something like this. Sold it when I had the chance. On a side point, Swatch really left their staff out to dry with these releases, especially in London where I am - really not enough support to manage a ridiculous situation in terms of professional scalpers.

[@charlesgautier]

Will try using poly watch on mine. As for the staff, I would excuse myself every time I went in store to ask if they had some available.

[@jperez7893]

Swatch will polish it for free. Free battery replacement too

[@fark69]

@@jperez7893 As they should, because it's a $15 watch being sold for $250!!!

[@jperez7893]

@@fark69 well it’s the branding of omega prominently printed that you’re paying. Casio and citizen are superior watches when it comes to accuracy compared to rolex but i bet you would choose a Rolex submariner over a Casio if given a choice

[@fark69]

@@jperez7893 A Rolex Submariner has superior finishing though. A watch is essentially jewelry at this point since most people have a phone with perfect time on it. A Moonswatch has poorer finishing than most watches half its price.

[@kennethnelson1055]

You know i thought this was brilliant. Swatch was a pop culture icon when i was a kid. Everyone had at least two with multiple straps. Those same kids (i.e. myself) are now adults and the brand that got us into watches recognizes it and now introduces that same fun vibe in a grown up version. Then they botched it. I was all in on it. This could have launched the Swatch group into the stratosphere. You are exactly right. Brilliant idea, embarrassing execution.

[@niksoncutts]

I have a friend who's just getting into watches because of me and the first watch that ever caught her eye was the Moonswatch. Perfect opportunity to get a customer for life by Swatch, yet they blew it by not having any available STILL for her to purchase online.

[@nickkincanon4582]

Well said all around. I would still buy one at retail, but certainly wouldn't go out of my way or pay a premium at this point. I live in the midwest, and there is no Swatch boutique even REMOTELY close to me. It's a shame. I'm a big Omega fan.

[@mrparrot234]

You hit the nail on the head. The most frustrating thing for me isn't even that they don't sell it online itself, though it is a highly questionable decision still, but there literally aren't any swatch stores which sell it where I am in New Zealand, so unless I want to buy it pre-owned for an inflated price, I'm out of luck. And it's certainly cool, but not worth that much.

[@philspencelayh5464]

Swatch does that with Brands, there are a couple of Mido watches I like the look of but there is only one dealer in the UK. Plenty other fish in the sea.

[@mrparrot234]

@@philspencelayh5464 Yep. If we want to buy something but they don't make it available, not much we can do other than go elsewhere.

[@jackfeifer2501]

I think it is a great thing, we kept calling the local boutique because my 11 year old really wanted one,they knew us because we had purchased there in the past,this past October the woman at the boutique let us know that she had a few watches for us on hold, we could come down and pick the one we wanted most, which is what we did!!all in all it was a wonderful experience and my son now has a watch.He is very proud of!

[@kevinngomez5451]

I was lucky to get one on my trip to Miami, and what I did was remove the strap place a nato. Love it! Wear it every day. Great watch

[@ComicBookVeteran]

Completely agreed! I was super hyped to get one or even a pair for my wife and I, but at this point I have pretty well given up and don’t have that much interest after how this has been handled by the Swatch group. Even if production needed to ramp up they haven’t bothered to do that in almost a year.

[@JiriKolarik]

I've never managed to wait in line for more than 5 minutes.. So I looked for alternatives and found Bulova lunarpilot, which I like even better and ended up with Strela with the Seagull movement. Allegedly the first watch worn in space.

[@MrTchou]

I got myself two original vintage strelas not the homages that you can get as new now. Very nice watches.

[@sebastien6483]

I was so excited when the MoonSwatch was launched. It was even a small factor when I was on the fence between a speedmaster or 300m for my first Swiss watch. The distribution model was certainly a pain point as you say. I became as much as resentful that this product was kept at such a distance with little hope of me accessing it locally. Months passed and I'd assumed I was over the whole affair but I would see one here or there on social media and I still liked the concept. I don't travel often but I happened to be in Dallas visiting family and snagged the last Mars the Swatch boutique there had that day. It wasn't what I expected even if I knew it would be feel like plastic, but I enjoy it. I would pay the price again given the opportunity. I still don't feel like it damaged Omega's brand and if they ever made a Red Side of the Moon or new Alaska Project homage I would jump at it.

[@alexisesguerra2544]

I still love the concept behind the Moonswatch, precisely for the reasons you stated. It was a BRILLIANT stroke of genius in serving as a entry into the world of horological for those who would never consider a traditional watch. And I know of at least one person that this watch led to an actual Speedy. But is it too late to recover from the fiasco? Personally, I think it is. It was already bad enough that it’s been a Boutique-only piece for all this time, but even during my trip to Switzerland last month, it’s STILL unavailable. That has killed it off in the minds of all but the most diehard fans, and it’s a shame that they continue to let it go that way.

[@lucasslater754]

Pretty easy to get in the uk

[@dannysimenauer5745]

Plus you know they make the watch with robots so they could have produced more if Swatch wanted to make more.

[@GinjaNinja77]

They’d sell a million if they offered it for MSRP online.

[@dannysimenauer5745]

Merry Christmas Teddy! You summed up the situation perfectly. I was going to buy several as gifts for my family. Since the nearest Swatch boutique is 90 minutes away, and Swatch reneged on its promise to sell online, I don’t care anymore. BTW, I own and still am a big fan of Omega!

[@itskoota]

*online

[@danielschumacher6720]

Don't understand the hype. It's a typical swatch with their bioceramic material (plastic replacement). It's a cheap watch. For that price you can buy micro brand watches with steel and saphir glasses or but 100-200 USD on top to your budget and you will get a entry level mechanical watch.

[@kleanovodust-bin69]

Or a mecha-quartz chronograph.

[@johnnymartins7764]

For a second it sounded like you were describing Rolex/Tudor. Same shit w Rolex. Why pay an absurd amount for a steel watch when you could get some rare complications for the same prices Rolex sells their steel versions.

[@iwnl_vale]

@@johnnymartins7764 for less than 4000USD you can get a chronograph, annual calendar and moonphase (all in the same watch) from Longines...

[@DCTag]

You don't have to understand the hype.

[@casualsuede]

You might as well buy a fashion watch. Both are just as disposable and overpriced for what you get. At least with a Michael Kors watch, you probably get a stainless steel case with your $5 movement.

[@rickfimple7866]

I LOVE the moon swatch. I have been trying to get one by calling the stores (two where I live) in the morning and afternoons..just missed the delivery the other day! They still sell out as soon as they enter the store. I still think it was “a stroke of genius” from a marketing perspective. The OMEGA Speedmaster is my aspirational watch, and I think the moon swatch will be a good reminder/motivator to eventually position myself to get one. The genius is, having written off Swatch, I have now become interested in several of the swatches (stainless steel ones) and see the James Bond Q watch in my future (I think my wife is getting it for me for Valentine’s Day) as well as two watches for my kids for the Chinese new year..so kudos to the Swatch Co.. As someone who never had walked in a swatch store, I am now a frequent visitor, and will be spending at least a grand in watches in this next month alone! I am pretty sure their are others just like me, and yes, I still want the OMEGA SPEEDMASTER…and have been thinking more about the Omega brand. So win, win…for both brands.

[@warrenw273]

Merry Christmas Teddy and yes like many others I got sucked in to the marketing hype and purchased mine.. just waited until it became available in store.. I still wear it occasionally just for fun..

[@d3xmeister]

This watch launch exposed everything that’s wrong in the watch world these days. I learned a lot actually, mainly that things are worse than I ever thought.

[@ntorresla]

Why? It's the very entry level door...

[@fark69]

@@ntorresla the entry level door sucks then. You have to wait a year to walk in and buy it at retail, or you need to camp overnight like a hobo or you need to pay over the already overpriced MSRP for a plastic watch that breaks and leaches dye onto your arms and clothes after you wear it a few times. For what? For the Omega brand name? Laughable

[@sugashack74]

@@fark69 I want one but agree with you. Swatch also has other chronos they look better than the Omega Collab but that is the pull. Omega

[@crischvzmusic]

I would say it shed a light in general on the current hype culture we live in, rather than just the watch industry. This comparable to the hype around limited edition nike releases.

[@mankind8088]

SUPPLY AND DEMAND............DEFLATED PRODUCTION, DELIBERATE REDUCED QUANTITY, INFLATED PRICE MAXIMIZED PROFITS. CREATE THE OUTCOME YOU WANT. IT'S IDENTICAL HEDGE FUNDS PUMP📈AND DUMPING📉IN PREMARKET AND AFTERHOURS BECAUSE THEY CAN ALWAYS SWING THE MARKET, OR A PARTICULAR TICKER AT THE OPENING🔔

[@jb6027]

Omega/Swatch truly stepped on their crank with this one. I wanted one, but it's on my Never Buy List now. I strive to never reward incompetence.

[@jerroldfrank5869]

I felt the same way, until they were availed at the Swatch boutique at the Bangkok airport. Couldn’t resist, and I like it.

[@jb6027]

@@jerroldfrank5869 I'm glad you found one. As for me, no way am I going to travel to an inner city **** hole to buy a plastic watch.

[@mrkiky]

Another problem with these that I concluded by looking at the specs and a lot of youtubers reviewing it is that you either put it in a box for safe keeping or you wear it for a short while and it falls apart.

[@jperez7893]

@@mrkikyive had mine for 6 months. Pretty durable. They will also replace it if you take it back. I had no reason to. I saw one customer exchange it for a different model

[@looseunit1615]

It's a bit flat for me. It's like settling for a watch just because I can't afford a real Speedmaster.

[@WriterandPhotographer]

Glad to see this topic addressed after the "dust has cleared." I was really excited about getting one of these when they were first announced. Then I realized that the closest Swatch shop was an hour plane trip away (not to mention that mob at the shop). I took some comfort, after contacting Swatch, that my second chance would be when they were released to online buyers. When the company did an about-face on that, I quickly lost interest. Seeing them for a multiple of the selling price in the secondary market didn't help.

[@deltalima5649]

I was in Las Vegas for work in September and checked the Swatch store at NY NY, where they were getting several in per day and selling out immediately. I went in my local store in Minneapolis and they had like 6 on hand. I was kind of not that into it anymore but I did get one. It is what it is and if you’re ok with that it’s a decent enough watch. The strap is the worst though, you’ll want a different one for sure.

[@AFUSKH]

Good looking watches, incredibly cheap feeling on the wrist! Managed to get a Jupiter at an airport, but I completely agree with your take, it’s cool but I’d never wait in line for something like this

[@erikrusso9808]

The most frustrating thing is that there are no Swatch stores in the entire Nordics, which makes this watch impossible to get unless you pay double the price at the preowned online market

[@dylanzchen]

I enjoyed the hype, it really made me felt like I was collecting again for the first time. I've come to terms with it being a cheap watch and I won't cry when it breaks knowing it was only a couple of hundred. Worth it for the thrill and excitement

[@mearsite]

Christmas day content. Lovely!

[@jokerinexile]

For me, out of sight - out of mind. When they were announced and was going to be available online, I was ready to buy one of each. When that all changed, I’m not driving 6 hours one way to get to the closest swatch store. Prices are coming down on the secondary market but I feel like I am over them. With that said, I still want a few but I’ll probably forget next week.

[@floridamankyle5461]

The NO ONLINE SALES thing was a deal breaker for me, I like the Moon, Mars, Uranus and Neptune versions, but the nearest Swatch store is HUNDREDS of miles away from where I live, so I would rather spend a bit more, and get a Bulova Lunar Pilot, or a Seiko Pogue, 2 watches that have actually been to space(Bulova to the Moon).

[@think_bip]

The Lunar Pilot is a very underrated watch. I bought one when I originally could not get a Moon Swatch.

[@AlexSilvaCastillo]

Same here.

[@alexanderradetsky6994]

After months of trying I finally got one on Christmas Eve in NYC’s 5th Ave boutique! (Went with the Uranus over the Mars, we’ll see how that turns out.) It seems like they’re finally getting more out, so keep trying if you want one!

[@thegorn]

You put your wrist into Uranus

[@AliRaza-hl6lh]

Absolutely brilliant video and description of the proper story

[@bullnose01]

I think that Nick Hayek's announcement that the Moonswatch would not be made available online contrary to initial assurances ostensibly to enhance the experience of obtaining the watch exhibited contempt for Swatch Group's customers and was a major blunder. I was interested in getting one as a novelty piece. Now I have a very negative impression of Swatch Group, and have no interest in getting a Moonswatch. I also was planning on getting a Speedmaster this year to beat the rapidly increasing prices, but instead got a Zenith Chronomaster. To me, Swatch's handling of the Moonswatch release is a example that sometimes too much success is a prelude for failure.

[@joecj840]

This watch looks like and is a piece of garbage, a toy at best. Forget about this crap. It's an insult to the real moon watch.

[@vc.moser.ferrier]

I have the exact same opinion as you but I got to say: I got the jupyter for Christmas today, didn't have to wait in line + a loved one was ready to do it to give me this present and I am very happy about it. Was a great surprize. Didn't expect anything else than what it is and it really has the exact same shape as my moonwatch and I love how they incorporated the style elements of the ultraman in addition to the jupyter coloring. Yes, it's a swatch and not an Omega but it's a fun one.

[@yukiotakata]

Thats the main problem, to be honest,for people who already have a real Speedmaster ,the Moonswatch is a very fun toy to ad to your collection,you already have the real deal anyway. For people like me , that still dont have the means to get a real Omega,this was a entry chance into its world but the way Swatch deal with the demand and the horrendous low quality of the final product ,comparatively with its price ,even at retail, left a real bad impression on people like me .The impression that nobody was taking this seriously,that this was just an exercise to test how far people can go into stupid just to own a branded piece of garbage.

[@vc.moser.ferrier]

@@yukiotakata Yes, I understand. It sounds frustrating and misses the respect for the customer.

[@yukiotakata]

@@vc.moser.ferrier Thanks for the answer,it was very frustrating , also a good lesson. have a very happy new year.

[@vc.moser.ferrier]

@@yukiotakata happy new year to you too

[@briteppr62]

Hi Teddy, thanks for continuing to educate the sloven masses such as myself, lol. Wishing you and yours a joyous holiday season!

[@theepicridecom]

FWIW, I was in Strasbourg, FR last week and saw the MoonSwatch display while walking past the Swatch boutique. In the 5 min I walked in the door and took a look around they literally sold SIX MoonSwatches😳. I enquirer about availability and they had almost all in stock with the exception of Neptune and Saturn. I was definitely interested in one since the drop and I ended up buying a Pluto model. I’m really loving it! Definitely a cool way to commemorate a trip while adding an interesting watch to my collection.

[@Mega-zi7ys]

🎉 yes correct and their 2023 sales figures are accelerating.

[@FoxMocks]

Working at a Swatch Boutique that carries MoonSwatches and I can see both sides. Now I can't speak for every store but Swatch is a little on edge about the whole moonswatch thing, to the point where they'd prefer if employees can wait to purchase on a later date (probably when it becomes available online honestly). In some ways yes it's an affordable watch made by omega in conjunction with Swatch but the most important thing is that it's a Swatch first and foremost, there's a reason why they're not available for purchase at more "higher end of the spectrum" stores. Swatch is meant to be affordable and meant to be fun, they were never meant to be overly analyzed in minute detail. Just a fun watch that you can put on a lazy afternoon that celebrates some memories that you maybe had with "Canada Day" or something. Now yes I know that there is a lot more affordable alternatives than Swatch but you're not buying a watch at swatch for a watch, you're buying something that makes you happy that tells the time. Controversial Opinion: It reminds like a Casio calculator watch (CA-53W), You don't buy it because it's the best looking watch/the most prestigious watch, in my opinion at least you get it because it's fun and you can do some fun stuff with it.

[@e28forever30]

The difference is: the Casio gives you value for money, and will outlive a MoonSwatch.

[@FoxMocks]

@@e28forever30 with proper care I think it can last a long time like a Casio (as long as you're not constantly banging it in walls everywhere it should be fine

[@e28forever30]

@@FoxMocks Tell that to the people who lost a chronograph button, with mild use. Don’t defend this sad excuse for a watch.

[@FoxMocks]

@@e28forever30 I'm not defending it's faults, there definitely is a few to be said but I think we can all agree apon that it's better then 'homage' watches on AliExpress or brands like Daniel Wellington/Fillipo Loreti

[@JS-ev4xc]

Managed to secure a Mission To The Sun 3 days ago at the Swatch Store. Swapped to a brown nato strap and it looks great, it does go well with a blue nato strap too. May buy an orange nato strap to try out too. No regret, such a stunning looking watch.

[@ArexRee000]

Sounds fun 👍

[@FrankLeeNacty]

When the hype builds to a crushing point. Good topic Teddy. Appreciate your no hype style a lot, classy as always.

[@juliantopley2247]

I went to all 4 Swatch stores in London to find one of these and while there were Moon Swatches on offer none were in the popular styles just pink and red. Ironically the flagship store and one other had security guards outside making you stand outside like you might expect outside Jaeger LeCoultre or Blancpain etc. in Old Bond Street which really began to put me off the overhype vs. the enjoyment of picking up a fun chronograph for around £200. Fortunately I also have a Speed Master given to me back in the 1990s but it’s tough for folks as you say starting out on their journey of collecting watches.

[@kenniboii192]

I think if they don't make it available online, and fast, the little bit of lukewarm hype that's left will all but fade entirely. This was fumbled so bad and it was a such a smart move to get young people into watches and maybe in the market for a Speedy a few years later.

[@billy.g3597]

Even at half the price it's still expensive for a plastic, quartz watch. Back in the mid 80's I bought a Swatch from a high street store, cost £16 !!!.

[@khuge32]

To your point, i believe this does increase the brands prevalence and welcome new and young collectors to the watch space. I also agree that the supply should meet the demand; whether that is more pieces available in the boutiques, or actually offering an online shopping experience. Overall the main disappointment is months after the release, many people cant get their hands on one of these moonswatches

[@Gnumanfan101]

I know this vid is 7 months old, but I wanted to share my experience. I went to the Montreal Swatch boutique about two weeks ago. They had all except for Neptune, Moon, and Earth. I was able to get Pluto without any issues - they didn’t say I couldn’t buy a second as I saw someone debating on the Saturn and Jupiter. I will say the biggest selling point was getting something branded as an Omega crossover. The watch isn’t perfect but I love the fact that some people will point out, “Nice watch.” Or “Is that an Omega?”

[@llary]

I'm a long time Omega fan with quite a few Speedmasters in my collection and don't understand either the hate or hype for the Moonswatch. I managed to get the whole set and enjoy wearing them, they are super comfortable, easy to pair colors with different outfits and I use the Mercury/Moon editions as replacements for my Speedmasters when I don't want to worry about damaging a more expensive watch.

[@JayHopper_]

What do you mean the whole set? Like all 11? That would be almost 3k for 11 mostly identical plastic watches😅

[@Asoka-great]

@@JayHopper_ that’s what she said.

[@chrishyde7798]

Teddy, Thank you for your creative content. I think you summed up this product quite well. Ultimately, I believe that Omega as a brand will come out ok because many people that might not have thought about purchasing a chronograph, (Speedmaster Professional specifically), and are now thinking about purchasing one. If more people buy an actual Omega Speedmaster because of brand awareness due to a "Moon x Swatch" marketing campaign, it would most likely be considered a successful marketing strategy in the long run.

[@cedarcanoe]

Euh .. Chronometer??

[@diamondbed86]

Happy Holidays Teddy!

[@MAELOB]

I was able to get various models at the boutique but still some are impossible to find. My kids love them, and let me borrow them for speedy Tuesdays 😉

[@iamthelaw69]

The Moonswatch tried to play that "artificial scarcity" game as Rolex did (and spare me their PR about how they're not doing it - they absolutely are), but they're doing it with a janky $300 watch. Casio sells G-Shocks - twice as good for half as much. Guess what? No inventory issues. If the aim is to introduce new buyers into the Swatch or Omega fold, this failed spectacularly. All it did is expose the idiocy of companies making no effort to balance the Supply/Demand curve, and tell them "You want a nice watch? You'll have to fork over wads of cash, and be prepared to give your local AD a hand job just to get in line." Rich people may think they can just buy their way to anything with enough money, but average joes looking to buy a Moonswatch? They're not gonna put up with this.

[@rickivan_RICK]

To be fair most cheaper G Shocks are made in china and this watch is made in a swiss factory.

[@EricMarchalWatches]

I just got a Saturn from London and I think the key is to not make the watch anything more than what it is: A quartzwatch with a cool and unique design and story. It will be a perfect conversation piece for my collection and still it will be the cheapest watch in my collection! 🙂

[@yolobathsalts]

Lol the cheapest watch in my collection is a $20 quartz Mickey Mouse watch. It's in my top three with my Hulk and my datejust.

[@adriancaraballe9983]

I owned Omega x Swatch Mercury since here in vienna they open a new swatch shop, manage to get one for retail price and never ever let it go because this one is my favorite color. I changed the strap and always wearing it. But only sometimes I feel liked I have not wearing watch on my wrist coz of its really light watch and it didn't bother my wrist so much. But still I loved every time I spend with my Cheapmaster other than my actual Omega watches. It's my everyday watch.

[@mcfolley926]

I was super excited about them originally, hitting every swatch store I could while I was on vacation in a city that had them. Try the stockx route, but not going to overpay that much. I’ve given up and gone onto other purchases. Couple of gshocks and a seiko 5 more worth the time.

[@xjleitex]

I happened to be in NYC recently for a Broadway show. Stopped by Swatch, waited in line for around 20 minutes, and secured a Mission to Earth Moonswatch. This is the experience that should be available to all potential buyers.

[@Jesse_mlo]

I live in Miami and managed to snag a watch on their road tour. I was super stoked thinking that I lucked out. But then when I went to the boutique and found that the watch was available, it kind of killed some of the mystique for me. Maybe for a lot of people it’s still hard to find, but if you live in any major city I don’t believe it is hard to get your hands on.

[@davidmeffert2237]

Teddy, I agree with you that I will not be waiting in any lines to get this watch. When I first heard about them, my son and I discussed buying them, but once the craziness started, neither of us was interested in it any more. We were in Grand Central Station a couple of weeks ago, and the swatch store in the Station had Mars and Uranus versions available, however, you can't see them, handle them or try them on before you buy. That isn't too cool.

[@Essanddee]

Agree with your points…I’d definitely buy one given a reasonable chance but couldn’t be bothered with the fight/over inflated secondhand prices just to get one.

[@Boblw56]

Teddy, I owned a Mission on Earth model (bought in Zermatt, Switzerland) and sold a few months later for a reasonable price. It’s a great concept put into a $50.00 worth plastic novelty piece. Think of great alternatives at this price point like Orient Kamasu or Bambino and many others. Overall, Omega cheapened the brand. They could have produced a unique design with similar “space” concept with quality specs at an obtainable price point, and that could have been a win for everyone, leading to their other iconic lines.

[@thomasmathes5019]

It's rather sorry that the knockoffs I've seen for 1/3 the price of a moonswatch on AliExpress are better quality than the Swatch product.😖 It's pretty sorry the number of video reviews (and watch forum posts) that said the moonswatch pushers broke off, that is plain inexcusable.

[@crischvzmusic]

it would be cool to see future collaborations. A take on the Omega Speedmaster “Tv Dial” would be fun.

[@evanmolander8497]

I was stoked when they released them, not being able to get one due to logistics sucked. Eventually I grew frustrated and ended up buying a Lunar Pilot and I love it and have no regrets.

[@stiggy8322]

I was able to get one in November, people are still queuing everyday at each store where it is available and stock is emptied everyday… so I would say the hype is really not done !!! I like mine a lot, this being plastic it is very comfortable and light to wear, as soon as you change the Nasa strap for any other strap. I will probably get another one or two from the series, and also a real one at some point.

[@bdegrds]

You don't actually like it, you only bought it because it was trending and some influencer told you to

[@wb3213]

@@bdegrds Like a sheep ?😂

[@stiggy8322]

@@bdegrds So I'm a grown up man owning already quite a few watches including some that most of the youtuber/influencers are not quietly found of these days. I already own as well an Omega chronograph which is not a Speedmaster. Concerning the Moonswatch there are plenty of opinions out there, both liking or disliking this particular watch. I'm able to see the pros and cons and not just stupidly follow influencers, whom again, have 50/50 opinions about it. So I really don't see your point there. The Speedmaster is a classic model beyond any trending. The MoonSwatch is a nice marketing tool, a bit overpriced at retail, I'll admit, given the quality. That is why I patiently waited passing in front of a Swatch store at a good time to get one. Have a nice Christmas though !

[@bdegrds]

@@stiggy8322 again you don't like it, you fell for hype

[@stiggy8322]

@@bdegrds probably the hype triggered me to buy one, none the less I don’t buy watches that I don’t like in the first place. But thanks to know me better than myself !

[@CaptCanuck4444]

Good summary, I think you pretty much covered it. I thought it was great initially, but then it began to feel dirty and gross. I wondered if this had all unfolded as intended, attracting some of the worst elements to buy and scalp the watches the way they do Rolexes - and create hype for the brand. Unpopular opinion, but though i have multiple Omegas I've never really loved the Speedmaster...and this sordid saga hasn't changed that.

[@fark69]

I'm the same. Speedmaster is my least favorite of the Omega lines, maybe only the De Ville is less interesting to me. Especially the moonwatch I don't care for. It's not very good looking

[@akashmohan169]

Own the Sun and Neptune versions. Both with changed straps cause the velcro ones suck. Also didn't wait in line and bought them off the grey market for $50 extra. Worth it. Fun pieces. Love the popping colours. Garnered attention and conversation from people in the office and family / friends.

[@markfiala3408]

I was born in '66 so I was in the right place and right time for the the Swatch phenom in the 80s...I think I had 3 of them. I have 2 right now I've gotten in the past few years. I got a Speedmaster in the early 90s and have loved the watch ever since. So I was excited about this collaboration. I was also disappointed how hard it would be for someone in Cleveland Ohio to get one easily. I was recently in NYC visiting my son and DIL so I dragged my wife to Times Square and got Earth and Jupiter. The next night on Fifth Avenue I tried to get another of the ones I want first [Mercury, Moon, Neptune] but they only had Sun and Venus. The following day we were at WTC and my son waited in line with me until Swatch opened. He got a Jupiter for himself and bought me Mars. For me, this watch has been nothing but a convergence of things I have loved since the 80s/90s..it also got my wife more interested in learning about my watch hobby, and I wouldn't trade anything for the time I spent in line with my son hanging out. I still plan to eventually get all of them.

[@cos-9113]

Wasn’t really aware of the current state of the MoonSwatch market, so completely over them. $300 for a $50 watch that emulates a $5-6000 watch was always a little problematic for me, and when the quality turned out to be pure crap (breaking easily and dyes running out on wearer) and only available at special boutiques I completely lost interest.

[@Nefville]

The only way I would buy a Moonswatch is if they fixed the quality issues. The pushers fall off, paint comes off, the strap is terrible - even for the "low" price of $260. The value is terrible. I'd rather spend $260 on one of those drink a bunch of wine and paint by numbers things that women seem to like so much. At the end of the day you end up with the same thing: a hangover, a piece of crap you don't care to display and paint all over your hands.

[@rickivan_RICK]

I bet you thought that was really funny when you typed it out.

[@Nefville]

@@rickivan_RICK I did. Did I miss?

[@Danbae69]

bought one and now i want a grand seiko and a moonwatch..ty teddy for being so informative

[@dianefeinstein8951]

Teddy: Being a university student on a budget I bought two of these. A pink Venus for myself and the khaki Jupiter as a birthday gift for my male Australian cousin who is an academic and drives a Ferrari. I bought two wrist straps from Amazon, a white leather with buckle for my pink Venus and a dark brown crocodile imprint leather with buckle for my Aussie cousin to replace the original Velcro straps these watches came in. The Amazon leather straps both came with tools so I can remove and replace the straps myself easily. The crocodile leather strap truly elevated the appearance of the Omega Moonswatch Jupiter and gave it a luxurious sportier feel…my cousin loves it like crazy and told me over the phone how he shows it off to his hypercar driving colleagues who all drooled over it because they all heard how difficult it was to obtain one and now HE has one on his wrist. Two of them even offered ten thousand Australian dollars to buy it off him, but he refused saying it was a birthday gift from his kid cousin overseas. It seems it’s notoriety and those crowds lining up, but failing to get one has increased its exclusivity and appeal. ❤Diane, Vancouver, Canada. TuJN06/23. 05:09 pm

[@VmanStudioz]

I’ve been doing my best to compartmentalize Swatches misgivings in their rollout from the collaboration which I think is pretty cool. I’ve managed to stakeout a couple of boutiques plus paying a college kid to camp out to collect 10 of the 11 MoonSwatches. At this point, I have Neptune to go, and this one is going to be difficult to procure. I’m hoping Swatch in 2023 cracks the code on the blue dye thing and rolls out availability early in the year to come. Stay thirsty my friends. Ciao,

[@Onthercks07]

Thanks for being part of the problem

[@oliverchin6694]

It's a fun watch and if you keep expectations at a reasonable level its truly enjoyable. Never ever thought of it as a "Speedmaster", just an "authorized replica". Got lucky and got my Earth in the AD just last week!

[@danc5677]

honestly, replicas are better than this plastic toy.

[@nathanieldemeritte1060]

I like this watch and will add one to my collection. I agree with your analysis completely! Hopefully Swatch would place this model in a brushed steel case and include a leather band and clasp. I know, I know it's an affordable brand and this is a stretch. 😄

[@V0ltron]

It looks like it was made by Fisher price.

[@SurajSinghTomarArya]

That's the whole Swatch watches style. It is true to their style.

[@JV-sn6gz]

Fisher got dope products

[@thegorn]

@@JV-sn6gz if you are a child or soy kidult

[@JV-sn6gz]

@@thegorn the army uses fisher

[@mex3000cf]

Definitely a big disappointment... the only way I see me owning one is if it's given to me as a gift. And great point, they knew making them easily available would decrease the real Speedmaster's value!!

[@nicsamazingpinballchannel7688]

I followed the hype, couldn't get one, gave up and practically forgot about it after many months, then was given the one I wanted this Christmas and now I'm a happy camper. It's a great Swatch with a cool co-brand design. I wish they were easier to get and not limited to one per person. Many will want the complete set... and why not? The launch was bungled but it did bring a lot of new people into the hobby... and for that reason it will always be special. Thumbs up and keep an eye out, folks. It's worth having if you don't overpay.

[@e28forever30]

You always overpay on this piece of garbage.

[@rvboyett]

My wife and I really wanted to get a couple of these watches for our own enjoyment. I now feel fortunate that there is no Swatch store in Denver and they were sold out when we visited the Dallas store.

[@palicar]

Hype without substance ends up flat every time. They’re little more than toys.

[@natedog9163]

If you took the omega logo away nobody would wear it. Looks horrible imo.

[@travr6]

Doesn't look horrible. Just made like shit.

[@TheFatclassic]

Nah, I like mine. Teddy is right though, the strap is absolutely garbage. The most uncomfortable one I've ever worn

[@bdegrds]

@@TheFatclassic you only bought it because it was trending. You don't actually like it.

[@jlive.6019]

I actually like the tan one for real. Wouldn’t have the green one though

[@TheFatclassic]

@@bdegrds Sure, lol. Believe what you want. And you're likely upset because you still can't get one where you live?

[@Fischi4711]

It always depends on your expectation. I expected a fun, colorful, plastic watch, that had a similar design like my steel Speedmaster. That is exactly what I got with the red Mars version - so it met my expectation and I am happy. The demand seems to slow down a bit. I just visited the Swatch boutique in Duesseldorf, Germany and they had 4 models for sale. A couple in front of me declined to buy one, because they didn't had their favorite model - so no "must have" buys anymore. I predict online sales will start around 2nd, or 3rd quarter with enough stock available.

[@advres]

It harnessed my 40+ y/o sensibility nowadays mixed with my younger days in the 1980's rocking all kinds of Swatch's. It's just a fun little guy I put on from time to time. It's fun, but it's just that for me. (Saturn)

[@istvantoth7431]

I am curious in what ways Omage will continue to destroy it's reputation in 2023. Perhaps another plastic garbage but with Adidas this time? I mean, the possibilities are endless on that front, isn't it Omega?

[@ClinicalDecisionYikesYT]

Did your wife’s boyfriend let you post this comment?

[@bdegrds]

Swatch owns Omega, it was the Swatch overlords not Omega

[@Tomarco70]

This was the biggest launch in watch history , reputation? Omega it's stronger then ever....look up the rising prices.

[@syedrehanfida]

Thank you for this amazing and informative review! The watch is cool but Swatches tend to look cheap due to their build quality. I have a small wrist so I was looking at affordable watches as a starter watch and found Swatch. Cheap and small sizes. I was hooked instantly. Liked the Sigan model and saw a few reviews for it. The watch is good looking but the quartz with its loud ticking, and plastic build for $75 seemed a bit odd. Hence I started looking for older Seikos for around $100-130. That seems like a better option to me .

[@ianm2395]

Accurately summed it up!

[@yosefkashani9470]

just picked up two in Vegas. Plenty happy with them!

[@jasonochoochoski7442]

Thanks Teddy. I tried to get one, albeit not hard. I'm not going to buy into the hype and pay more than retail for this type of watch. If the Swatch Group puts out a regular production, I would purchase a few of the color ways for sure, but at retail prices. I believe that this watch is not the gateway to upper level or higher end watches, and wouldn't convert anyone into purchasing a real Omega. In my opinion, the watch is a fun way for watch enthusiasts to have more fun. Merry Christmas to you and your team.

[@alfieakaronaldog]

Exactly that 👍🏼

[@JohnBrown-cn8xg]

I have a Saturn and I love it. I bought it at retail and it's fun. Obviously not a real speedmaster but like I said: it's fun and that for me is what's important.

[@ryejack]

I go back and fourth. I really like the colors of the Pluto watch, but the reported quality control issues, weirdly limited roll out and lack of availability make me learn more towards not getting one. If I happen to be in a city with a Swatch store, I might hop in and take a look and see one in-person.

[@JimboMcGraw]

Such a good video. I also think about this in comparison to the G-Shock Casio-Oak. Amazing what G-Shock has done with that watch with the market. Everyone LOVES that watch and there are some really interesting similarities between the two watches, but G-Shock has handled it SO much better.

[@Travyhaq]

Managed to get one of them, would love to get a couple more but can be patient with it and acquire eventually.

[@cedrone31]

I just need to say 1.) you have got me into watches and after scouring this channel along with your website I believe I have found my First watch. 2.) How dare you get me into watches. I now want them all. Thank you for your knowledge and I am excited to buy my 1st watch from your website.

[@Yarmox]

I got one from the store, and actually like it. It looks good, put it on a 20mm tissot strap, is light too.

[@oliverchin6694]

finally got mine- its a fun watch, for someone who loves watches like me its cool! I don't expect it to be a Speedy, for its price, it's enough that it looks like a Speedy

[@dwrght]

I thought it would be a fun thing to own but after the headache of the release I don't really see myself searching for one. If they did some kind of raffle system similar to popular shoes I may enter a few. That is all the energy I have left for this release.

[@vern3681]

Great video for someone contemplating buying one for resale price.

[@RicksRepublic]

The original Moonswatch and the Jupiter began my journey, addiction relative to my fixed income, and continuous research into movements & materials, brand histories and new releases in every category. From 12/23 to 4/24 also added a Tissot PRX from Teddy’s online store, the ceramic Berthcci field watch, two basic Casios, Seiko Essential, and a Lilienthal Berlin. For the purists, mine will make you cringe, all of them are quartz. Dream watch? The new Grand Seiko Birch dial. But the Moonswatch started it for me. I am retired at 70 and would love to be a watch salesman now.

[@Zahirali98]

Had a chance of picking up a moonswatch at retail but picked a timex q chronograph and could not be more happy

[@bobmclennan1727]

The video's title really sums it up perfectly.

[@BW-cu8bf]

I love mine and wear it whenever I am going someplace where a nicer watch is not appropriate or is dangerous. It is still a cool watch that I am proud to wear as a watch guy, but no one is going to rob me for it… and if they didn’t wouldn’t really matter. It serves a great and practical role in my collection. And…. I think they are pretty slick… I love goofy colored watches at a good price.

[@AdorableGoose55]

A new store opened in Orlando on June 3rd. I heard the line was crazy. Went there the next day, they only had 6 moonswatches left. I was lucky enough to get the Saturn (my 4th pick). Hype is still there I suppose.

[@dpd2k105]

I got into watches this year and my 3rd purchase was a moonswatch. Think it looks cool, worth the $275 imo. I know its a cheap plastic watch but I enjoy it

[@nolimit7185]

You covered the major issue in your video!! I wanted to own one, however, since it is not a luxury watch, i got tired of waiting and bought something else. There are other swatch watches which are equally interesting. I wish they re-made Swatch GrandPrix. I will still buy Omega Speedmaster (original) when I able to.