Losing £250,000+ Sucks.

Losing £250,000+ Sucks.

[@nickvasios3650]

Craig, Jas last year I probably bought almost every piece or merchandise you guys launched. The quality always impressed me and continues to do so. Other than LSKD I don't know of any other clothing brand that has such high quality garments that look good, unique, last a long time etc. Whether the business is doing good or not so good, I'm sure you know (and in case you don't hey that's what this message is for) that you have something special going on there. Better than most US based apparel brands in the space.

[@TeamRICHEY]

You’re a legend! Thank you☺️

[@DavidRamosAuthor]

100% agree.

[@laurabenigno5720]

I agree. The shirts I have bought for my husband and the leggings I have bought for myself over the past few years are very high quality.

[@cchikn]

appreciate the vulnerability y’all. That’s why this is the channel / content I look forward to the most every week. Relatable, vulnerable content that inspires to keep hustling. Appreciate you all. Stay strong, legends.

[@adamoconnor7565]

I love how honest open and real your videos have been lately! Too often lately people only want to show perfection online. The reality is we are all human and are doing our best. You are absolute LEGENDS

[@timothyvanhorn7618]

As someone in the apparel decorating business it's been tough the last couple of the years. The price of blank goods has gone up, the price of ink and supplies has gone up, shipping prices are up, and customers aren't really willing to absorb those increases because their cost of living has gone up as well. What we need to charge for custom apparel to remain profitable just isn't reasonable anymore. We had to give up doing our own custom apparel and incorporate contract printing to get money coming in, and unfortunately it's just enough to keep the lights on. So now we're working even harder for a smaller slice of the pie. But It could be worse and I am optimistic that it will get better. You guys have built a really great brand and I'm sure you will turn it around!

[@chrishansen8543]

You two have been wearing the weight of the world on you for the past week or so so this puts it all together. Anybody who has run a small, medium or large business has been where you are now. I know I have. Youre going to come out of the other end smarter, better and hopefully more prosperous. My humble suggestion is dont box yourselves into crossfit. You two are these boundless dynamos of energy and positivity that love to laugh and make each other laugh. The vlogs and travel vlogs are always the best stuff. Hopefully you get all the import/export stuff sorted out and your brand can be one that began with crossfit but is really more of a lifestyle brand. Who can watch this channel and not want to be apart of what you two have going?

[@BeauvanKoert]

I fully agree with you on the fact that they should build on who they are and the positivity that they 'pass on' to other people. Personally I think this positivity is the reason most of us keep coming back to the vlogs, the channel and the brand HSTL, because we love to be part of this positive mindset-oriented community!

[@coach_nicolewest]

Jaz, we are a small business and we are feeling it too 😢 you are a rockstar! We don't quit and we will get through it better 💪🏼

[@alrhill]

Hang in there you two. I am also going through the fire right now - not business related but family related. I understand how the chaos builds feelings that nothing is going quite right and you can't keep up. It wears you down. But hang in there. You have both been a light to many and hopefully you can feel the light heading back to you now. Best wishes for a turnaround soon. If no one's told you today, you're absolute legends.

[@vanessamoller5482]

I almost never write comments but big props to the both of you for being so authentic and vulnerable. It's incredibly rare these days and I send all my virtual respect and support

[@prple-coffee]

Love the transparency. Sometimes life is just kind of sucky, but I hope you guys know you have spread so much positivity to this world!

[@damianmcneely7884]

Jaz you're an all-star, full-fledged, diamond tipped legend!

[@Mim1971]

I laughed. I cried. Thanks for the update even though it's not always sunny. It is real. You guys are exemplifying the We Don't Quite Mentality in all areas of your life. You are both Rock Stars!

[@jmarley3839]

I'm not even into Crossfit like that, I follow you and Jaz's page just because of the people y'all (I'm from TX) seem to be. I really appreciate your honesty, genuineness, and most of all y'alls humility; I'm going to buy some HSTL Merch, cuz you two are straight legends!!!

[@Mi-ck]

My wife and I would love to have more of your gear but the conversion rate to Australian dollars plus the shipping makes it too expensive. Two shirts to NSW Australia cost over $140 AUD. If you can get the shipping cost down more will buy in other countries. I don’t mind having to wait a month or two longer if shipping is cheaper.

[@trilogypyrenees6420]

Love the honesty and the real life.. We own our own little fitness studio here in the French Pyrénées. We decided to take the plunge just b4 covid. Then we had to stop renovation and construction on the studio with covid, whilst still paying rent and all the charges. We have lost capital also, but we haven't given up. If you guys ever fancy a trip to the Pyrénées to unwind, get in touch. Stay strong you legends. Au revoir et bonne week-end. P&k

[@itrainwell]

First question a guy asked me when I went to my wife’s CrossFit box in Brazil on finding out I am English, “Do you know Craig the Hstle guy?”… hope you guys turn it around. I can’t get on with oversize clothes, but you’re both funny and lovely.

[@Afi1114]

I believe this might be my favorite video of yours. 1. For the PDA!! 2. The honesty, I was so excited for the US distro, immediately made purchases and was confused when it went away. Love HSTL gear and Mindset. Thank you both!

[@TheDeano113]

One of the best Vlogs I’ve watched because of the honesty and openness about your struggles. Pleased to hear that you’ve had a better year and love the WDQ mentality….which has been put into perspective in this episode. On a side note - I wanted to let you both know that my wife booked my surprise 50th birthday trip this year to Bali as a direct result of your Bali Vlogs. It was the best of holiday I’ve ever had, so a huge thank you! Keep doing what you do. Love D&M.xx

[@tiffitilch9813]

Jas, you're an all star! ❤ Big hugs for both of you! 🤗

[@alidoesmyhair]

I’m so sorry for you two and HSTL but it’s so refreshing to hear some real shit from people who seem extremely successful! I mean- I did the same as a small business and was barelyyyy profitable. I almost would’ve rather not “leveled up”. But thank you for sharing- I know you guys will come out of it because HSTLs quality and style is amazing. I can’t get enough. Much love to you all!

[@JohnboyFoz]

You guys rock. I’m 45 and going through stuff and have been trying to get back to optimum fitness for over a year now(I lapse with habbits often , but still grind it out) The mental motivation I need and use is awesome KZbin channels I follow.. you guys are my favourite in the fitness world as you have variety and are genuine .. but also explain things well!😊 I hope whatever happens with your business still allows you to make this content as it’s most important. You 2 are inspiring.. thank you ❤ Cherish your family and friends that are still here to talk to. This is the real meaning of life. You guys seem to have a great circle 😁😁😁

[@TeaAndTunes]

Keep pushing you two. You make great gear but more importantly you’re good people, and we’ll always support that. Big love 🧡

[@melgilliard2641]

As long as you 2 continue to stay positive things will work out, in their own time. Luv you two

[@matthewwilliams3018]

I seldom write comments but big props to the both of you for being so authentic and vulnerable. It's incredibly rare these days and I send all my virtual respect and support

[@j_fims]

Being in business for yourself is absolutely brutal. But, as you say, “We Don’t Quit”. It’s still better to struggle doing what you love than work for someone else.

[@chrispike2609]

You’re both real and deserve the very best in life. Keep going and stay strong 💪🏼 things will work out

[@toddbazley5146]

I'm well late to the party sorry team, but just wanted to reiterate what so many have already said...You guys are genuinely legends and I'm not sure if you realise how much of a positive influence you are to so many. Your vulnerability and authenticity is also so important for the community as a whole. Much love and hugs (all the way from a kiwi in India!!) ❤💪

[@MrMJG12]

Hey Legends ... your honesty is priceless... your content thoroughly enjoyable... your effort ... endless, I myself had a very bad 2 years trying to upscale and was close to calling it a day but am still standing today and happy to say stronger than ever (business wise) somedays we must let it all out and keep on grinding because only you two both really know how much hard work it is not only to have a successful business but to also upscale it ! We, your supporters are routing for you both so keep your hustle high and be proud for what you have created and will continue to create! One step back in order to jump 5 steps forward!! We Dont Quit because You Dont Quit !!! HSTLE LEGENDS !!!

[@gfabregas80]

Thank you for sharing your experience, its not easy highlighting the lows, it takes special people to be vulnerable in public. Mad respect for you both. Will continue to support you and your clothing (which I love). Please let us know when the teddy sweater is out, my wife WANTS IT!!! keep moving forward and thank you for all you do.

[@Mounty621]

Bear hugs to you both, and that's a big bear hug from a 6'3"(1.82m)/133.8kg man. The stress on Jas's face throughout the video is tough to watch. I wish you the best in this horrible worldwide economy. Keep making the great products you do.

[@SG-lj8uu]

6'3" ain't 1.82m.

[@Mounty621]

@@SG-lj8uu Oh come on! Give a Yankee a break! I don't do metric calculations other than what a Google calculator gave me.

[@AndrewKuntzman]

Way to be real we started a new business this year we’re selling off assets and likely selling our house but we see the light at the end of the tunnel it takes time. Keep up the good work, thanks for being real. I’ve cried a ton this year due to the business it’s hard

[@crossfiteixamplebcn]

We'll keep supporting you through and through! Keep it up!

[@xdous]

I own every bit of HSTL clothing and have been watching for 6 years and will continue to support! You guys are inspirational and the quality of clothing is second to none! Keep grinding 🤙🏻💪🏻

[@EpicandInspired]

Craig and Jaz, you guys are Legends. Keep doing the great things you do.

[@harmonyandhealthyvirtualyo8137]

Keep smiling Jazz! We’re here for you…you have amazing partner in Craig…remember it’s just a moment in time and things will get better! Sending love 💕 xx

[@brighteyes1016]

Thank you for sharing your journey. It's encouraging to know that others are in the grind and fighting through adversity. One day, you will look back at this as the moment you overcame and found success through the challenges. We don't quit!!

[@laurabenigno5720]

I know what it feels like to lose a significant amount of money in a business investment . It sent me into a tailspin that I still am recovering from. It was sickening. I feel you. Keep moving forward. Use your mantra, “We don’t quit.”

[@vinylsyndicate2071]

Jas crying broke me! I wanted to give her a big cwtch, I been watching you both for years. You both brighten up my wife, daughter and my day with your content! I'm too fat to wear your clothes but my wife has loads! Things can and will only get better! Love you both ❤

[@garethcox8097]

Love the honesty in this video, I work in the industry as Merchandise manager for a huge online fashion retailer and this year has been extremely tough, I know exactly what you are going through. Look at the positives you're still trading (Many huge retailers have fallen) and its a great learning curve, the experience (although not financially profitably great at the moment) will be priceless in years to come. I'd love to help out and take some of these issues off your hands but there isn't enough hours in my days at present. I think you have a great brand and have something very special and have a loyal following. Amazing work in such a short space of time. Looking forward to seeing the growth in 2024. You've got this.

[@coleby77]

Your an all star!❤ running a small business is really hard! I help run a large business and we have EXACTLY the same issues…it’s not you honestly! Keep pushing your gear is fantastic quality and value it will get better!

[@skyvzneldaddy9218]

Love the channel more and more everyday. I'm sort of a new subs and sympathize on your business dealings. It's hard work to keep any business going, but you guys are good people and Honest! 🙏🏼Things will turn around for the better.

[@alykissas]

B&M is like Big Lots and 99cent only stores (the official ones) combined. Probably the closet equivalent. Appreciate the honesty and love all that you do

[@gregoryclute]

Stay hopeful, Jas and Craig! We've been thru those tough times in our family business as well. Continue to trust that you're doing your best with the controllables and let go of the things you can't control. Praying for you two! 🙏❤

[@chloeincontext8944]

A few years ago you had a release with lots of dark red and oranges…I missed it would love the traditional colors to come back. You have great product! It will work out. Back to basics. You always sell out because your product is good and WE LOVE YOU GUYS!

[@DMoenBC]

Chins up you guys! Time to "HSTL"! I've been in running a small business for 30+ years. I think it took me 10 years to really figure things out, and there were many, many times when I was teetering on the edge of calling it quits. Just keep grinding, you'll be OK. 😉

[@ivo-go]

You guys are the real deal. Life is like that, it's not about just share the good stuff. The rela legends are you, Craig and Jaz. Keep on rolling and grinding

[@jenniferb8758]

Thanks for opening up! I don’t know the first thing about having a clothing brand but a lot of times when I try to order men’s large / women’s x-large, it’s all sold out (USA) 😢. You guys are awesome. And jas is a rockstar!

[@CrossFit_Shoe_Queen]

I’ve got stuff and gear from almost every drop since the beginning -oversized t shirts are my favorite! Some new backpacks, hats, patches, etc. would be sweet too! Great company, gear, and people who will always have my support!

[@Midlife_Luna]

Your not just a Rockstar, your a LEGEND. We are hear for you Jaz.

[@BCsoccer05]

Bro, your vids are the only ones that I don't block ads on. Keep on doing what you're doing and as long as you're making joggers, I'm buying them.

[@FestivalChic]

Jas and Craig, you are both legends. Keep your chins up, and moving forward, you got this ❤ PS Jas, you're an all-star ✨️

[@CraigWebster1973]

Just bought some shorts, Andrew Hiller put out a call to buy stuff as a thank you for your content over the years and because you and Jas are good people. Not an ounce of quit! Progress is rarely linear and experience leads to good decisions, sadly experience usually comes right after a bad decision! Chin up, you two are a great example.

[@fixatomato]

Your mindset is solid Brother. Your doing the right thing, keep at it, it’ll work out.

[@andrewdorsett6663]

i think you just need to remember that evry business has its up and downs, just look at the stock market and watch stocks; constantly up and down. The thing to remember is that you have a huge following, from the crossfit world and even outside of the CF world, and as has been said already, the quality of your gear is absolutely brilliant, without a doubt my fave clothing gear of any, and i rep for a fairly large american based supplements/clothing company too and still rate your gear so much higher! The channel, the vibe, the energy you guys have and put out is second to none. Just keep working and remember your own words....We Dont Quit!

[@mikenash9709]

Still have my joggers from your first launch. They are my favourites to this day, soooooo comfy!

[@davidtaylor6946]

Loved this clip. The vulnerability and real-talk cut through everything else. Side note: when I went to the UK in 2008, I saw a can of Vimto and my mind immediately rearranged the letters to vomit... 😬

[@tiny1163]

Can only repeat what so many have already said in the comments guys .... We’ve been in business ( clothing , footwear, other retail, property etc etc ) for 30 years .... We had our ups and downs but like Craig says whilst working his hamstrings,you don’t quit, re boot ,take baby steps of progress and keep chipping away ! Consolidate and work your way back ....... and if we’re comparing huge man hugs ( @Mounty621) I’ll go 6’6” of huge man hug of support to you both!!! Very best guys for the winter collection👍👍👍

[@Fair2Dare]

You both are all-stars!! P.S. You sound like a Thwomp from Super Mario 64 when you do your snatch high pulls 😂 love it!

[@tonybarton007]

Love your honesty guys, just keep moving. You're very much loved.

[@abstractgeniuscomments]

Came here via @hillerfit, never saw your stuff, but sorry to hear things are tough. Brexit was shit to you guys, I live in Denmark myself, and I truely feel for young people in the UK, Northern Ireland and Scotland.

[@rxmassage]

I am a small business owner and I’ve been going through it too. Inflation rates are really affecting purchasing power for everyone. *Take it as a learning lesson. And be grateful for what you do have.* Is what I’ve been keeping in mind.

[@emmiauranen]

Only now seeing this as I’m binge watching your vlogs after a few busy months. ❤ hope everything turns out better for you.😊

[@killyourtvnotme]

it takes a lot of courage to start a business. kudos for trying to build something. the coming years are going to be tough. time to retreat and wait…better times will come

[@jeannelmte6362]

Thanks for the updates and being that transparent, big hugs from France ☀

[@mikek7453]

That is part of the business, and life!! You fall, you get back up. There is nothing certain, you have to earn every success with blood and sweat. Keep pushing! Don’t quite!!!!

[@mrnsbrown]

Feels like a lot of businesses are taking a battering atm, mine is scraping through, worst year in 7 years! Keep chipping, we can only be stronger and wiser…hopefully!

[@ebw9802]

Small business owner myself, i appreciate ye guys being so honest. I completely empathise. Seems like everything become more difficult in the last 2/3yrs.

[@Rob-0967]

Keep up the good work and hold your head up high because there is a great future in HSTL and your vid’s. I love them both and the quality of your clothes are so great. That’s all I just want to say, good times will surely come to you two 👍💪🏼 Greetings from the Netherlands 🙏🏼

[@juditdomotor3445]

Aww man , I am so sorry to hear this. I have been buying your stuff from the beginning. It has been a pleasure to watch the development of the channel and the business. I love how down to earth and genuine you both are. It will work out in the end ❤

[@linneakaisa]

i cannot say enough how much I love what you and Jas do and how honest you both are, how real you are. Big LOVES from SWEDEN :)

[@ChristopherBloor]

I watched a lot of your videos over the years. But never bought any of your products. In large part because, to be honest, I didn’t need anything. But after hearing today, I’m now heading to your store to purchase a few things. I want to see you guys be successful!

[@brettwiley7189]

Never left a comment on any YT videos. But I will be liking all your videos and start sharing. We Dont Quit Mentality! 👊 Best of luck to you guys.

[@scottrippey1]

This vlog episode made me laugh out loud so many times 😅. Loving the content guys. Hard work and fun times.

[@Crazyrunninglawyer]

I have been TeamRichey for years. Your content is a must for me every morning with my coffee as I prep my morning work out. As a small business owner myself I fully empathize with the gut shot feeling of an investment going sideways. Just keep HSTL-ing and the LEGENDS will be here for you and Jas.

[@jenniferb8758]

Agree to the content is a must. It’s the first channel I check everyday for a new video to watch. Just good freaking people.

[@richarddavies8574]

Ohh the irony! The adverts in between your vlog was Ben Francis Gymshark. I'm sure it wasn't all plain sailing he started with the family packing orders in his parent's back room and mates shuttling off to the post office loaded up with parcels. You clearly have a good product, keep showing up, keep working hard, and support each other. business fluctuates keep evolving, just like training build on it week on week, month and month to see the gains / hit the goals.

[@lloyd2578]

Craig, what are you chasing? Having a lanai business won’t make you happy. You already have your dream car (I remember how you stoked you was when you got the Range), you have Jas, your health, a great community, and passion for your fitness and HSTL Made. You have everything you need for a happy life. It’s the chasing that will make you miserable.

[@lloyd2578]

*global business

[@gerryfenton9583]

running your own business is not easy, if it was everyone would do it. i've struggled with mine and i've stuck to it. there is always ups and downs and for every down there is an up. i have purchased your clothing and it is by far the best. all the best to the best.

[@carloscolon2507]

I still believe you guys will be a great success and get everything good people deserve. Your clothes are great and I can’t wait to buy more.

[@andyk6681]

Bro I’ve run my own business for 10+ years.. at one point Santander refused to extend my overdraft when I was 20k in the red.. I was facing complete ruin.. I get the pain and stress you’re experiencing - I had to watch KZbin motivation vids just to go into the office! But fast forward to today and it’s been worth it.. keep hustling..

[@brendoncca]

Jas your are a rock star. You guys are legends carrying on through the rough, tough, and insane

[@Heribercules]

Hope your Chanel makes you some money back! Sorry to hear that my man, life is strange but keep your hope and pray and be thankful for your health, you guys definitely winning in life!

[@jackramsden9346]

Really respect the honesty & transparency. Don’t have to talk about this stuff at all. I personally would stop HSTL & start branding everything as We Don’t Quit, I think it’s a stronger brand & probably better aligned with who you are now. Just my opinion. Hope you work it out!

[@Drumnedwin7]

I think inflation has hit most people and sadly can’t support businesses like this :/ especially in the US we are grindin!

[@kezbanana8327]

Ahhh shit mate. Sorry to hear this! Thank you for showing the vulnerable side. I’ll keep supporting HSTL as much as I can.

[@Randomgirl3000]

You guys are amazing and I have every faith you will bounce back! I’m sorry it’s been such a tough time! You’re both all-stars!

[@switt3203]

I have been watching your vlogs for many years, you all are very special, don’t let the light stop shining, you will prevail!! Stay strong 💪🏼 ❤❤

[@laurabenigno5720]

We spent so much money on a business consultant 😢. The best advice is from people you trust who scaled their own business and you trust them.

[@enterthemedicinegarden]

You guys are just bloody awesome. Thank-you for keeping going, sending love

[@matthewgomez2869]

The first HSTL kiss! And I hope things take a turn for the better!

[@johanwiese9924]

My wife and I just had a hard discussion about debt and managing it. Thank you for sharing. I hope your business goes from strength to strength and becomes synonymous to the likes of big brands like nike and adidas #wedontquit

[@edal1179]

I don’t have a lot of extra money laying around this time of the year but I bought a hoodie. Hope it helps. I won’t quit on HSTL made!

[@martinrimmer]

I often watch your vlogs when life is a pain in the arse and you both lift me.. it is what it is and you both can rise above.

[@jacktyler5241]

I never buy things advertised on KZbin/instagram, BUT I just got a dog and you’re both legends, so I bought 3 Dog Owner Club tees. Wishing you both every success this quarter ❤

[@TeamRICHEY]

Ah you’re a legend!

[@alanscanlan7604]

if you guys ever need any help with the manufacturing side of things just shout! I have been manufacturing goods in Asia for over 15 years and have some amazing apparel factories. I have worked with the same factory that produces for Alphalete.

[@Rossa4444]

I’ve been a long time supporter of your business, but i’ll be honest, i haven’t bought much recently, simply because the products have become a bit too expensive.

[@felipesecchi5078]

Craig and Jas, entrepreneurship is hard! Keep going and dont give up! Its gonna get better! Greetings from Brazil!!!

[@jordangeoffroy418]

The universe makes us uncomfortable when it's time for us to level up. If it didn't we would stay complacent and never grow! Keep it up! That level up is going & I can't wait to see it for yall! 👊

[@marksandford2311]

Been watching team richey and hstlmade for quite a few years now, got one of the og tshirts years ago and still wear it at the gym. Prefer not to buy new stuff if possible tbh because of sustainability reasons, but hoping to get some stuff in your next launch cause would rather spend an extra £10 and support you guys and a small business rather than something cheaper but less meaningful from a huge brand.. thanks for the honest approach in the videos and keep crushing it craig and jas x

[@JK2Kans]

Great video, nice to see a video someone being open and honest about the business side. Best of luck getting back on track, you guys sound like you will

[@samuelbonacorsi2048]

As a fellow small business owner, I can attest to the fact that expansion is a huge risk. I now understand why the older generation wouldn’t expand until they were bursting from the seams with profit. Good luck.

[@traceydixon_tdog]

OMGOMGOMGOMG that leg extension on a box is ingenious 🙌 why can’t I like this post 1,000,000 times