Why storytelling is so powerful in the digital era | Ashley Fell | TEDxUniMelb

In an era of message saturation and digital disruption, it can be difficult to cut through the noise, capture attention, and make our voice heard. In this talk, Ashley Fell shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.
Ashley Fell is a social analyst and communicator. She is the Head of Communications at McCrindle, an Australian social research agency.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@TKGIOIA]

Why is storytelling so powerful in the digital era? ANSWER: Instructional, inspirational, information and involving are the 4 I's of digital storeytelling.

[@questofdumbvr1318]

Ayo, I did not want to watch this whole video so I thought the comment section would help me and OUT COMES THE LEGEND TONY THANKYOU SO MUCH

[@electricslide2782]

are u my teacher?

[@questofdumbvr1318]

Big T or me

[@gamingwithemkay3723]

Thank you so much you just gave me the answer.

[@questofdumbvr1318]

Ummm ok

[@cristyben1519]

Communication is important to life. Storytelling is one way to communicate.

[@sheidaheydari8893]

One of the best TedTalk shows I've ever seen.

[@dancenteno8761]

Totally love this one!

[@amenabayez7843]

Im in love with her voice

[@manalani3724]

wonderful! interesting! thank you.

[@moonpuppy0209]

Amazing video, thank you!

[@MariaFerreira-vj4sy]

Covered a number of different aspects of story telling.... Very interesting

[@owens_]

for anyone at Gymea, for one of the peel paragraphs, the point can be creative stories/writing can make your imagination work and picture things, her example is that she read the book pride and prejudice, but saw the movie and thought one of characters Mr darcy looked nothing like how she imagined it while reading the book. good luck all

[@mackbournwicky9509]

who are you ?

[@taliah2959]

OMG I LOVE YOU, THANKYOU

[@Santafefashionweek]

Great Ted Talk

[@belajar675]

Open horizon to enlarge my spectrum knowledge. Thanks

[@torosalvajebcn]

Wow...just uploaded, 19 viewers, and I am the FIRST commenter...I knew I would go places in this life, I knew it.

[@amirsamir302]

Congratulations! I always believed in you, I knew that one day, you will make me proud.

[@jaishekhawat8724]

very funny..

[@Bill0102]

I'm enthralled by this content. I recently enjoyed a similar book, and I was truly enthralled. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

[@beverlytaylor6352]

How I can relate to progressing things effectively visually then words like she said.

[@77sanskrit]

KZbin can be content rich. If you use it responsibly. Maybe no greater educational tool.. save Wikipedia.

[@jaishekhawat8724]

yes, you are quite right bro.

[@jonjenkins]

Don’t forget Google !

[@jazreelangulo3796]

Anh hát bằng cả trái tim bảo sao mà cứ ngọt lịm như vậy. Bài nào cũng cảm xúc luôn

[@josephinemalabuyoc9803]

Interesting!

[@Dave-bo8ry]

"Research is at its best when it tells a story." Brilliant observation. I have my marching orders. Signed, a university strategic communications guy.

[@prax9918]

Damn this was insightful

[@devashishmisra]

Last example of connecting fire with TEDx... Well that was smart.

[@antoniodossantos5960]

Very nice

[@nourtranslation5921]

Great

[@Dizasteroner]

Great Presentation =D

[@saidssaki9851]

Awesome

[@sarahjaded]

By7:16 I was LMAO... this part is soooooo embarrassingly true

[@sheilaclarkson487]

So inspirational.

[@plumiish]

in what way? I'd really like to know. the word 'inspiration' gets thrown around a lot. people don't seem to know what it means anymore.

[@katherineraffa5881]

yea i found this video to be the opposite of inspirational

[@Alamariek]

Sheila Clarkson ٧٧

[@brianwongwaichung]

It's a shame that it only has 11K views so far.

[@GroovismOrg]

This generation needs a more descriptive title (Gen X, Baby Boomers ..) We now have “Groovists”! All are One .... no borders!!

[@OscarsVlog]

our one true meme queen resurrecting the all caps block text memes from 2012

[@markoreilly4208]

Well

[@tolulopekolade5681]

Interesting.

[@MediaJunkey]

The strangest thing just happened. I watched this video last night and I really enjoyed it. I had never heard of the book she was talking about nor the author. Fast forward a few hours and the author of the book, Erin Carle, just died. What a strange coincidence.

[@mariacelestebustillobarraz3583]

It happens.

[@77sanskrit]

Just wish that we got our own metadata collected returned to us. It's one thing to take the data, it's quite another to not show it to us too.

[@TRSmith-vp9cq]

When your born in generation Z but some days think ( no wish) that you were a time traveling baby

[@GroovismOrg]

Generation Grovers!!!

[@raphyd1466]

Even her name is a story

[@MarkNiceyard]

Nice talk but I guess looking at a camp fire because it's a good story is kind of a wrong interpretation of the real psychology behind it.

[@ryanbest]

you didn't get what she meant about it.

[@JN-ox2yd]

I fully identify with a gluttonous caterpillar.

[@progressandproductivity]

She's so funny

[@JamboRiffs]

Skip the first 5 mins

[@markoreilly4208]

Are u Aussie?????

[@herismine]

She is

[@divyavashishth8222]

Hbk

[@snyggmikael]

wow all these talks about storytelling and transmedia, its sooo drawn out. the actual material she had for this she could have said under 1 minute. talk about irony

[@sleati4911]

Hmmm...interesting...never equated comms peeps with grunty data analysis and insights...economics did it by introducing statistics and basic algebra but still a social science subject... comms?...nope...can't see it unless the undergrad programme has an optimal mix of "stem" subjects. The thought of comms peeps lecturing us on quants and quals doesn't work for purist

[@bkroberts89]

LOL, as if STEM students don't have soft skills. Most communication majors can't even write a paper let along speak effectively. They would die in a STEM course. Communication degrees are like the Dunning-Krueger of degrees. You know who won't be replaced by robots in the near future? Your plumber. You know who will be? Your HR position.

[@eggpaint2087]

wait why wouldnt jobs like plumbing be replaced by a machine? just asking, not trying to be antagonistic or anything! :D

[@ranuapimoi3625]

The steep dollar pragmatically guard because oval normally scorch within a damaged timpani. powerful, silky death

[@plumiish]

that was the most depressive thing i've ever heard. rip humanity.

[@ladeacarr4245]

listen to her words.. must not focus on the back of her hair that is sticking up... listen to her wordddassssssssss... dammit.. does n e one have a brush!!!???

[@torosalvajebcn]

Thumbs up if you belong to the X Generation. (born 1977 or earlier)

[@keplaris2401]

So youtube is like a generation Z campfire?

[@bethhayes9353]

Great