Thank You For Your Feedback - Don't Say Velcro

[@kevinmcmurray1551]

From a lawyer with a sense of humor to other lawyers who apparently have a great sense of humor, I LOVED your videos. Having tried many, many times to train on this same issue, I believe you struck the perfect balance between serious education and fun learning. My hat's off to you all. Who cares what all the humorless people of the world say. They obviously are in need of some love. :)

[@Rattiar]

^^ What she said. Fellow IP attorney, and yeah - exactly that. :) Thanks for your wonderful sense of humor on a serious issue.

[@Nemesis302]

Still gonna call it velcro. And as a Texan, all sodas are cokes.

[@Twisted_Code]

@@partlyawesome I mean, from a legal perspective, it kind of is. The core question is "How do you avoid a brand becoming part of the vernacular for generic/knockoff products". Trademark law only covers so much, and you can't just censor free speech... yet, at least, and shouldn't.

[@phillyflipper542]

@@Rattiar AND... you wonder why you are hated....

[@mygaffer]

It's funny but 90% of people you'll meet on the street just think velcro is a generic term for that type of fastener.

[@agatto71]

You should go on tour with the attorneys from Jell-O and Kleenex.

[@johnsnape1907]

And bring a Xerox of their order, and Aspirin for those listening to this singing...

[@theguytobeat]

It's too late to save aspirin.

[@TeslaHaxz]

I think it's too late for the bandaid guys, though

[@johnobrien2055]

Check out band-aid's ads they always refer to it as band-aid brand for a reason.

[@Catcrumbs]

Nintendo should be their special guest.

[@jordanranson6960]

I honestly didn’t even know velcro was a brand or company before someone linked this. Never even HEARD the term "hook and loop" used before this either.

[@sleepypp101]

we watched the first video in my Trademark Law class and I still think about it regularly. brilliant guys, just brilliant.

[@beojack4592]

Watched it in property. Ya its making the rounds in the law schools.

[@boom-sh2un]

Better than the Copyright School video.

[@DavidSRose]

I think these two videos are among the funniest I have ever seen. Props to the entire creative team, and the corporate team with the guts and sense of humor to do this!

[@methods20]

So who would of thought a company famous for their hook & loop system would be so dope. Hats off to Velcro.

[@carolynndevine864]

Loved the first video, but love this one even more. There's nothing better than being able to respond to bullshit, with a sense of humor. We need more of that in this world!!

[@ericmarshall2991]

These two are such amazing singers. Your talent has convinced me to call it hook and loop.

[@diannikastarr8826]

Just wanna say these videos did make an impact on our family at least. We use the generic name for things more often, or clarify that we do mean the brand in question when using a brand name. and when we catch each other using a name brand when we do not mean the brand, one of us usually says "this is fucking hook and loop".

[@jrhoadley]

This is going to get me through a lot of dark days. After I stop laughing... Cannot find adequate words to explain how much I love this. You are the hook and loop on my sanity.

[@d3335]

Damn :P

[@ajleclerc]

Dude, get brand name Velcro®️ for the breakdown. You deserve to have a little bit of a splurge, even when you're feeling at your lowest. Come over and we'll have a couple drinks on the linoleum PS. Please bring kleenex 😉

[@serpantking22]

WHY ARE THERE NOT MORE OF THESE!!! I LOVE THESE VIDEEOS!!! And I heard you guys tried for a Super Bowl commercial!! Please oh please get one this year, the past few years they were terrible. I swear if you make more videos and get a super bowl ad not only will I always refer to it as hook and loop, I will begin correcting other people and showing them your videos. This is the deal I propose

[@OldLlamaCheese]

So when are you releasing the full musical on Broadway?

[@arlenka1176]

very pleased to see fellow lawyers having a great sense of humour, heaps of creativity and singing skills. whatever you were trying to achieve with this, well done, I love it.

[@sk8085-b]

lmao this is even better than the first one

[@dbacom]

I'm a writer and wondered if I should use the word Velcro. Stumbling across this video made my day...my week...possibly my life.

[@mrahzzz]

That's so amazing. You had the perfect video to answer your question! These videos were _made_ for you!

[@tya04]

I wonder, was "Hook&Loop" always the generic name for Velcro from day one, or did the lawyers and marketers suddenly realize that they've been digging themselves into a hole by labeling their items as Velcro instead of Hook&Loop on all the packaging?

[@joshluther3056]

It was originally Hook and Loop Fastener on the patent patents.google.com/patent/US3417440 (might not be the original but it's old) The velcro problem isn't the same as Clorox, Kleenex, or Band-Aid. Looking at the packaging for Band-aids they are marketed as band-aid adhesive bandages. adhesive bandages are not marketed as band-aids. Velcro has gained recognition from competitors and doesn't market their product as a hook and loop fastener (doesn't appear on much of their packaging at all) which makes their mark arguably invalid.

[@osmium6832]

This is strange that this just happened to have been made so recently. I was Wikipedia surfing and one of the footnotes led me to the original Don't Say Velcro video and I expected it to be some terrible rap from the 80's. The original was alright, but I found this followup video particularly funny. I couldn't help but laugh at the "Whereas in America they asked us to politely please die of genocide." Yeah, that sounds like your average KZbin comment to me. Perhaps a bit mild by some channels' standards.

[@NxJNightHawk]

Same. My browsing went like this: ● Star Trek Voyager's "The Omega Directive" episode ● A reddit comment on omega ● A Star Trek page about the Vulcans inventing velcro ● The wikipedia article on velcro ● The original "don't say velcro" video ● and then youtube recommended me this How else did everyone find this video?

[@minecraftchest1]

I found the video because I was watching videos by one of the founders of the Production company that created the video. I saw the behind the scenes video which linked to the original which took me to this one.

[@Nist0923]

I found the original through a Reddit comment on a post about koolaid, then found this one because KZbin recommended it to me

[@ICannotBelieveIAmHere]

Those guys at Velcro really know how to hold it all together.

[@huyueqi]

I will use wool and claw from now on.

[@arbra5934]

why do i feel like the only people who watch these are fellow lawyers......

[@trishoconnor2169]

I don't know, because there are lots of us non-lawyers here laughing our hook and loop off.

[@ebgbjo2025]

I am over 2 yrs behind but loved both of these videos so much. These two have amazing voices.

[@jonathangutoff3948]

Obviously, I'm very late to this, but I'd like to add that like the first one, it is fantastic. The singers are great, and the casting and costume people did a great job getting that lawyer look down pat -- as a long-time lawyer and law professor (not IP law) I know it well. Also, I know some German, but wasn't familiar with "Klettverschluss." I looked it up on Google Translate and sadly, but predictably, it gives "velcro fastener," as the English translation. Perhaps Google needs to hear from lawyers of the letter-writing rather than the singing variety.

[@alexia3552]

Making hate comments into poetic lyrics is just :chef's kiss:

[@mrahzzz]

10/10 to the creative team in charge of these ads. You guys nailed it (before it was popular for companies to meme? Maybe right around the same time). This is just funny content whether or not it's an ad. :)

[@zachf5604]

It’s an odd thing for a company to do but it makes sense, gotta love the enthusiasm at the end of the day.

[@paulborovay]

You are my new favorite company.

[@CaioOleskovicz]

This is INCREDIBLE! Glad I found it on KZbin!

[@sireuchre]

I don't care what you say, I'm going to keep calling it astronaut nose scratcher mechanical friction moderator.

[@xHideousFoxx]

5 years late to these videos but O MAN did they make my day! still calling it velcro though. ; )

[@tmcowgirl]

From all of the trademark attys of the world....THANK YOU!!!

[@lynnbehnke6910]

This was great! Please make more!

[@NathanielJordan85]

Nah, it's friction fuzz now. It's that or Velcro; take the win.

[@nickgrand2]

Get this on Spotify, please!

[@griff7887]

Recruiters at Velcro going to the turks on commisions from these brilliant videos

[@mitchib1440]

I loved it. I loved the first one and I loved the second one. People love to hate on everything. VELCRO(R) Brand, you got a wicked sense of humour!

[@DANCEVIC90]

I'm dying from both videos, both are hilarious and explained very well a real brand issue.

[@marcinkuszynski3514]

I love using velcro to keep all my cables neatly organized. I will need to get on Bing and google this hoop and look invetion you are talking about sounds promising replacement for velcro

[@llegorburu]

Nice video, good marketing strategy to a problem, but it's wiser to ask people to put the R when is really your product and let the world use the word why fight it? is commonly used by now

[@HisDisciple14]

I loved your first video, and I love this one too! You should do a video of all the good comments! (FYI I make sure to buy the velcro brand of hook and loop now :))

[@MrMrgr33ns]

Please make more. These videos are the best thing to happen since sliced bread😂

[@_KrakenDev]

The two originals are enough 😌

[@NextStop2030]

Velcro Strips are great. Love using and selling them.

[@joshluther3056]

I'm still looking for where it says "Hook and loop" on the box

[@siccoblue2112]

Betcha it doesn't. Betcha this entire series is nothing but a ploy to keep their trademark in tact That being said, they did a great job with it, so good on them I guess. The perfect balance between humor and actually getting their point across, rare to see these days

[@aname6104]

Sicco Blue think it’s a joke

[@jbelian]

I am in love with your videos. My Property Law students like them, too (but I'm the one who just keep singing those choruses ... really great hooks you've got looped in there!!)

[@Twisted_Code]

I I love that they called out some of the jackasses from the previous video, and made it rhyme.

[@Holtermarvin]

Really like your videos but I would love to hear an „unbleep‘d“ version of it because I‘m not american and can handle swear words very well. Thank you

[@d3335]

This is sooo relatable XD

[@seansanders7126]

This is the most New Hampshire sense of I’ve ever come across! Cheers to you guys from a lawyer and IP nerd!

[@MyBloodSingsForYou]

I didn't know anything about this until last year when they sent me a cease and desist notice because I used Velcro incorrectly in a shop listing. I laughed my ass of and learned something at the same time. 🤣 🤣 🤣

[@TheFrogInYourClosetWatchingYou]

They could've attached the video

[@trishoconnor2169]

@@TheFrogInYourClosetWatchingYou Maybe they did!

[@diazbruno11]

Hello from Portugal! I got you're message! I had a subject about marketing and I totally support you're cause. For me it's a brilliant marketing idea. Unfortunately in the internet it's easier to give bad comments instead of (at least) trying to get the message. For now on I will say #hookandloopforever even when I'm talking in portuguese! Congrats for the way that you respond to that kind of comment.

[@tiagoalmeida5810]

Bruno Dias 👍

[@diogoteixeira9642]

Wondertuga?

[@thearousedeunuch]

Temos que arranjar uma tradução para "hook and loop". :)

[@annabrannan1623]

Creative and fun! Please tell me that you debuted it at the INTA Annual Meeting.

[@nyssfairchild2244]

This pair of videos made me realize how little I actually say it since the last time I used that type of fastener on a regular basis, I hadn't learned to tie my shoelaces.

[@sbosonicx]

This is so funny and adorable!

[@janetteash8155]

You guys are awesome. Well done !!! I just read a review on dog flying discs made by several dog toy companies and the author of the article referred to ALL of them as "Frisbees". She typed "Frisbee" over a150 times (I lost count) It was so cringe worthy that I had to stop reading the article, I just could not continue reading the word "Frisbee" used to describe everything and anything that was disc shaped. LOL

[@TheGirlInBlackBoots]

These are the best videos I have ever seen. Now my cellphone ringtone. Please make more. Hook and Loop FTW

[@kathrynforest4368]

did you get your going rate or union wages

[@quelin1]

Yours is the only hook and loop for me

[@GaiasDotter]

I loved this! Just found the first video and the follow up and I’m in love! In Sweden we call them “kardborreband” literally translates to burdock-string/tape

[@MedK001]

I thought you were gonna say it literally translated to "cardboard band" lmao

[@TestECull]

Just for this I'm gonna keep calling it velcro. Out of spite.

[@fb1179]

Lawyers are musicians who gave up confirmed lol. P.S. Great job

[@StevenMTilleyBRLA]

I remember when my last pair of " hook & loop fasteners" shoes fell off my feet in a lake in the 1980s, Today I use shoestrings. Your trademark is a made-up word so I can get by without the word. However, thank you for giving me ideas on how to take back real word from trademark.

[@d3335]

This lady has the best facial expressions :P

[@wizard1701a]

Klettverschluss is totally easy to say ;) Thank you for your great videos... and this wonderfull hook and loop product.

[@ronpage1466]

The video is awesome! Definitely outside the box! love it.

[@kukri1877]

Oh I would love if there was an uncensored version of these two videos. Of the swear words mind you, not the trademarked names. :D

[@jacquegardner6281]

Do you mention that Velcro lies about it's product. A package that says it has 24 inches really only has 12 inches of product, 12 inches of the hook and 12 inches of the loop . 6ft. of tape is really only 3 ft. coverage. No truth in your labeling.

[@pentonhusqvarna]

This is clever genius unleashed. Book marked these videos and continue to watch when I need a good laugh. I think it’s an example of one of the most creative methods of brand reinforcement and an example you can reach more people through comedy than by almost any other means, excluding the thought-provoking Budweiser Twin Towers spot and other similar examples. Very nice!

[@grimreaper0]

Love the original, love the follow up. Can't wait for part 3. Still gonna call it Velcro though.

[@Chocoalatv]

We call it “magic tape” in Japan and I learned to say “Velcro” only after I learned that word in the States😮

[@sleepy_jean]

I have never heard it referred to as, "hook and loop" but in the navy I heard it called "hook and pile" a lot.

[@sterlingfire4357]

Funny video, but I'm definitely saying Velcro forever.

[@Marco_Leporatti]

Fantastic.. I love Velcro®

[@richie5935]

I'm a big fan of Grippy Grass

[@MacyIsInThisKitchen]

Silence, brand

[@donaldoconner]

Post the uncensored versions

[@kaesitha7006]

I'm glad that my crimes in my last life weren't odious enough for me to be reincarnated into an IP lawyer.

[@pgarutti]

Love it... it got rid of "politically correct", and passed the message across. Including the bitter comments. Never though I would appreciate a video with singing lawyers, lol... Congratulations to the producers!

[@DrPrejudice]

+1 to Fur tape!

[@smoovlatino]

This is pure gold!

[@kaksspl]

In Poland we call them rzepy (burs) after those dry fruits with hooks. But in English? Even Google translates it to Velcro. And here's why. Hooks and loops is just so long and annoying to say. It doesn't roll of the tongue nearly as easily. And it's not like you can have only hooks or only loops so you're making one word out of three. Suggest a single, simple word that implies both parts instead crying that a single simple word is bad and everyone has to use long and annoying phrase. I suggest burs because it already works in my language. Once you see the fruit, the similarity is obvious and it works as well as Velcro in speech, maybe even better. Velcro shoes, bur shoes, hook and loop shoes. Just say it out loud a dozen times as fast as you can and see which one rolls of the tongue best.

[@preston4870]

Do another one please. These are great.

[@myboozjee]

VELCRO® Brand is the correct way to use it. (but ONLY if it really is). Otherwise, hook and loop, hoopty doop, wool and claw, rip to strip, tiger tongue.....

[@dansv1]

Wool and claw is pretty good.

[@francisrodriguez2369]

well done, Velcro marketing team. well done.

[@abbytonyardor3701]

Phucking Awesome VELCRO!!!

[@Trickster310YT]

Thank you Velcro for giving us Velcro

[@slendermonkey7]

You guys need to make a velcro musical

[@Anvilshock]

I'll still call it bur strip.

[@QuiteDan]

I'm starting to think these people aren't really singing, dancing lawyers.

[@tianc.1055]

Lets try ‘magic tape’ (translated from Cantonese)

[@loudnoise4690]

This is why America is in decline. Thunder SEAMS is much better than hook and loop :)

[@TheFrogInYourClosetWatchingYou]

Sadly the 80's are gone man...

[@bradleyscheer6088]

Wow. The level of ignorance regarding trademark law (and basic marketing tactics) on this thread is amazing. So many of you believe that it is not important to protect your mark? That anyone should be allowed to steal a mark and use it to sell their own product? That a company should not be allowed to market their own product under their chosen mark? So if a company spends a small fortune developing a product in the first place, that anyone should be able to come in and just copy the product and start selling it using the same mark? Presently, the life of a patent is only 20 years from date of filing. According to many of you, a company should not be able to protect their product from similar (or even inferior) products after that. I guess you probably believe that companies shouldn't even exist and that all 2500 Velcro(r) jobs should just vanish. So you don't care if their families (or yours) can have shelter and food by working for a good company. Incredible.

[@aichmalotizo9873]

So, how much Velcro did you get in return for your soul schill?

[@softlocker5941]

@@aichmalotizo9873 bruh

[@softlocker5941]

Finally somuoen smart

[@yuka3386]

So, how are the things now? Did the songs help to tackle the generic use?

[@almostanengineer]

These are Amazing, I now wanna go out and buy some Velcro, and none of that cheap Hook and Loop stuff.

[@joekeith2819]

I'm gonna keep saying velcro. If you all lose your trademark because I said "velcro" in conversation, we probably needed to reset the entire world to a simpler time anyway, more rules than it's worth man.

[@galih_s_panggayuhan_79]

I just got this second video after watching the first one... Quite a creative effort... Check this out... Here in Indonesia, we rarely say V*****. Most of us don't event know it... We called it 'kretekan' or other names perhaps... Kretekan name came from the sound it makes when you remove it... The cracking sound by the local tongue... Cmiiw... However, sometimes reverse psychology had it use... When you forbid things people just keep doing it, meanwhile if you encourage things people hesitate... Good job, good luck...

[@theXXXagent]

in Greece there is no word for this hook and loop thing u are talking about.. there is only velcro.... velcro this velcro that..

[@smaloy7801]

Brilliant!

[@theshimadas618]

I love this channel

[@mykeyoh1536]

Fur Tape!

[@SonicBoone56]

This is amazing

[@NateofDrake]

I love this.