“That In Camouflage… Mustard” | Dragons’ Den

[@a_b897]

“….it’s a great name” is one of the all time best comebacks in the Den

[@b-dogs1038]

Rock solid belief right there! I thought that come back alone was gonna get him a deal with one of them.

[@lianamilberg]

😂😂

[@tamasidinadze471]

“ I had 100 fights and came second in everyone “😂😂👏🏾

[@KingOfGamesss]

Tell us again...how many times did he come in everyone?......or is it how many seconds did it take for him to come in everyone?

[@nickpellatt]

Checked BoxRec ... he had 13 wins, 2 draws as a pro - First loss was his last fight. Fair play to him

[@teanshin]

@@nickpellatt ...and 2 draws he scored with the same fighter ;)

[@adiands850]

The punchline was great but he made it even better with the setup line: "I was the second best boxer in Great Britain".

[@Afriendinhand]

😂😂😂😂

[@sinbadddx]

The way he keeps randomly saying abspak is hilarious 😂

[@LGaragem]

Abspak, man!

[@Technicallyimright]

…………….. …………….. …………It’s a great name.

[@gordonramsdale]

Its the original its the best! ABSPAK

[@darkhaz3911]

Haha yeah I thought the same...Great stuff! 😀

[@Zzzzz_Zzzzzz______]

It was probably incase they should forget what his product is called.

[@pja_978]

The “it’s been emotional” absolute comedy gold 😂

[@p3rvypri3st]

Lockstock inspired him for that, but it was a great line

[@AK-841]

Well he did base his whole persona on Vinnie Jones

[@edwindsouza8816]

@@AK-841 Except he was an actual professional boxer with a respectable 13-1-2 record...

[@RyanHorseHelmet]

This man exemplifies British dry humour. Excellent.

[@ouroborostechnologies696]

*English

[@RyanHorseHelmet]

@@ouroborostechnologies696 **British.

[@tooshlong]

@@mfbjo6854 get your ears tested mate

[@jfluffydog2110]

@@mfbjo6854 northern irish? are you deaf? he's from north london

[@IdliBatter]

Bri'ish

[@blueredtrill6943]

‘Please help me’ is always a good phrase to use during a pitch! 😂 🤦🏾‍♂️

[@sp3ckedout224]

😂😂😂😂😂😂😂😂😂

[@thiswasposted120]

honesty is the best policy

[@kjfsdf]

would much rather admit flaws than fake it

[@tinowichura8965]

"It's a great name" is right up there with "Because it's a great idea" from the flow signals. Love his passion and confidence, absolute gem of a human being. Hope he's doing alright!

[@tamas5931]

I need to find this flow signals video

[@Robb_99]

​@@tamas5931You've found it, m8?

[@DeadSetOnDestruction]

Guarentee you his deal with the "army bois" was just some retired army officer that attends his gym who said "I'll av a chat about this with some people still servin', mate"

[@oxymoron02]

100%

[@re7416]

🎯

[@studymapai]

I’d hire this guy as a salesman in my company any day of the week

[@sexpeare8947]

same

[@warrengeew]

What a guy

[@Tok_Models]

@Travel Crawl 🤣

[@b-dogs1038]

@Travel Crawl yes, you’re right TC. He might be a bit intimidating:)

[@carnesiramrod]

What do you sell

[@tanvirhussain8763]

This sounds like a comic relief video. Absolute gold full of banter😂😂😂

[@jonny4866]

One of the all time classics this one

[@peterjurasek9297]

coolest lad to ever come into the den. He looked so sad when nobody invested :( hope he is super successful

[@ArKeTiCt]

He wouldve absolutely got everyone bidding on it if he had atleast a design patent.

[@nicholashillofficial]

Full of passion and was able to take it on the chin. Someone hire him!

[@paulgriffiths7399]

This is easily the funniest episode I've ever seen. This chap could sell an oculus rift to Hellen Keller ! 😂

[@skunkrat01]

That's an amazing line. Adding it to my vocab

[@GodotOfficial]

Theo: how do you make money from it? Clay: sell lots of them Look out, we got the next Jeff Bezos here

[@calvinthedestroyer]

Biggest "Uh Duh" moment in the den. I loved it! Best, truest answer ever!

[@helpfulron]

Where are they now? According to Company House, the company was dissolved on 1 October 2013.

[@grtu4252]

This guy is absolutely brilliant.

[@mrm5183]

His disgust at the name “Ab Strengthener” 😩

[@afz3003]

He's a proper geeza.

[@anibaldk]

"If somebody wants to copy it, it means it's a great product" Very sensible logic there

[@jonnyharding3646]

I loved how real he was. No squirming or deception or exaggeration. I actually think they should have taken a chance on him.

[@Khantastic]

I can tell he has a heart of gold

[@JJHNS-0]

I love this guy! Peter is right, he has a great character (very genuine) 10/10

[@orangewarm1]

He actually got given a lot of respect by the dragons. Theo even said, 'i hear what you're saying.'

[@ud1235]

Very humble and deeply emotional...its unfortunate most of the comments were an observation of comical, whereas it was deeply humble. I wish him all the success!

[@CyberBeep_kenshi]

So it's a cushion. And foam DOES loses it's shape rather quickly. He should integrate a flow light in it and fill it with seaweed.

[@gerardscott5815]

Pure entertainment. Would love to see more of this fella. Lovely fella. They should have offered him a job of some kind while he works on something else. I would have been happy to have him involved in any business venture

[@SteveE293]

Whenever a dragon mentions another name like abs belt Clays reaction reminded me of that scene from something about Mary where Ben stiller picks up the hitch hiker and they’re talking about the 7 minute abs, what if there was a 6 minute abs😳

[@benhivo8755]

I don't know when this episode was aired but this is where in my opinion the dragons have a too old fashioned mind-set. Imagine investing in this guy, pump money into social media advertising. With that personality you can guarantee peoples attentions will be grabbed.

[@darthnocturnis3941]

The problem is that there is no guarantee on a return on investment. Your idea is good, but does it make money sufficient to warrant an investment? Not for the sort of investments the dragons are looking for.

[@CStheoneandonly]

Hilary was on the show in 2011-12. I don’t think anyone had quite realized yet the business potential social media had at that time.

[@giorgioryantkd]

Doesn’t matter how much money you pump into it, it can’t be patented so as soon as it starts doing well Nike/reebok etc will just nab it

[@the90sfattyfromtakethat]

@@CStheoneandonly I was gonna say 10 years just looking at how some have aged 😂

[@joninaz]

@@giorgioryantkd the George Foreman grill was easy to duplicate but he sold a 100 million of them.

[@studymapai]

Love the enthusiasm 😂

[@rainbows7554]

Best pitch ever.. its called "Abs Pack" I mean come on..

[@skunkrat01]

He's tough but naive at the same time, and once everyone got through his confidence shield, he was a big softy. What a total gem, I hope he's doing well.

[@Zzzzz_Zzzzzz______]

I think this is the first ever pitch I've watched where I've been laughing all the way through it. The guy could do stand up comedy as he's funnier than most actual comedians lol.

[@mattbeckett7498]

Best pitch, best guy ever 👏

[@gezatherton1071]

Possibly the nicest pitcher I’ve ever seen on the Den.

[@akyukuu]

He's so witty I love him so much xD I can picture myself laughing my head off if he became a comedian. I really enjoyed watching this pitch. I wish he got investment :( but I hope he keeps growing and not give up.

[@NecroMoz]

"Now Dragons, I don't come 'ere I'm not got the best business brain". I've heard worse opening lines

[@VestinVestin]

_"Abs Pak!"_ - Clay O'Shea _"Multipass!"_ - LeeLoo

[@krishanubanerjee6955]

It's not "Multipass", it's "Mool-Tee-Pass"!!!

[@dlucey123]

Almost certainly the funniest pitch I’ve seen. Countless quotes that cracked me up. Such a likeable and passionate but also naive character.

[@PhaRoaH87]

@0:25 - "This is AbsPack!!!" *Looks down at his own abs 😂

[@b-dogs1038]

The guy wears an abs pak on the street just so he can drop to the ground & do a quick 50

[@LanaMyslyvetsPlanners]

Duncan’s smirk after guy says “ I dont have a business brain 🧠 “

[@GeneralPrincessDaisy]

He’s a friendly guy. Gotta give him that.

[@AF-vm6xx]

Did you just assume his gender? You log?

[@shirtsVskins]

Hitchhiker : Yeah, this is going to blow that right out of the water. Listen to this: 7... Minute... Abs. Ted : That's good. Unless, of course, somebody comes up with 6-Minute Abs. Then you're in trouble, huh? Hitchhiker : No! No, no, not 6! I said 7. Nobody's comin' up with 6. Who works out in 6 minutes? You won't even get your heart goin, not even a mouse on a wheel. Ted : Good point.

[@johnmchugh4655]

Definitely the most entertaining pitch on Den

[@Seventeen_Seconds]

I just googled it says the company was dissolved 🙁 hope he's doing okay.

[@ThePrimeMinisterOfTheBlock]

He's immensely likeable

[@minashah9933]

I don't agree that they only should invest in things that cannot be copied. Surely that gets rid of all food items already... weird rule tbh.

[@howcanyoudothistome1]

It’s true, I agree.

[@wildnfree101]

The deal from the MOD did not materialise and 'Abs Pack' went the same way 'Trotters Independent Traders' and ceased trading!

[@RockyDave]

This time next year...

[@SaraShakirzsk]

Does no one else feel that the Dragon’s were a little scared

[@HistoryonYouTube]

One of the nicest guys I have seen on the programme! I do sit ups by sticking my right hand under my back and keep my left leg bent and raise myself up only slightly to avoid the 'neck up'. I don't know if that is any better but I have had no neck and back pain yet.

[@thelightbrownone616]

No you need abspak

[@rhythmsaint73]

This guy is superb !!!

[@beancheese3148]

This man’s refusal to not speak in slang is absolutely hilarious 😂😂 what an honest, funny guy.

[@stellarocquie7957]

Duncan underestimates people's impulsiveness and extreme financial irresponsibility. People would pay $30 or $40 for this, use it twice, then throw it in the closet. This behavior has been proven time and time again, for decades, with every type of gym and workout equipment, and gym memberships themselves. And this is all without knowing the actual quality or success rate of the item.

[@roronoalaw7772]

Things like that sell like hot cakes all the time though, doesn’t matter if they barely use it, point is they bought it

[@dominic4981]

Imagine if he came with patent tho

[@Warriorsoul101]

They would have been lining up to use his abspak

[@jamnoise72]

Dude should go into acting. There is a role for him on Eastenders LMFAOOO

[@MKhan-uv5kt]

This is quite a memorable pitch! 😂😂😂

[@leolusanez5378]

4:54 "You're asking for an investor to value this name at 200,000 pounds." No one: Absolutely no one: Not a single soul: Clay: I T' S A G R E A T N A M E

[@ComeExploreWithT]

The guy was soo close to crying🤣😂

[@onlyme219]

He's a cocky southerner, I'm a proud northerner. That said I really, really liked him. He who dares, keep fighting to win dude

[@DD-dr4dn]

Ah lads you broke his heart, even if you offered the 50 k for half the business he would have taken it

[@gordonramsdale]

He smells of peasant

[@Rockysbeats]

what a champ wish him all the best :)

[@ianlister7333]

the only possible deal, was Duncan buys 100% of the company, and moves some branded ones in his gyms. That would be the only way to get enough of a head start on the market at large.

[@Boost_Addict20]

I’d give him the money just for a laugh 😂

[@user-yp3oj5se1i]

He walks back out out to Delboy and Del says 'Don't worry, he who dares, this time next year.......'.

[@smoothmicra]

Nice fella, takes a bit of nerve to go up in front of that lot. Would have been great if he made a fortune out of it!

[@TheRealClintEkert]

Best guest on the Dragons Den ever. Intense.

[@entertheziggy]

This was a legit product, they made a mistake on this

[@JeynJalli]

One of the best people to come into the Den in my opinion, they should have invested just to sit in a meeting with him.

[@mezalong]

Your opinion means little to most....

[@Deleted11100]

@@mezalong you don't speak for most you melt

[@MrHammyHunter]

Hilary Devey's jacket in camouflage... mustard.

[@SKY-jv9ue]

He would make an excellent hood in a movie!

[@rory_christensen]

Clay leaves... with nothing... and heads upstairs to the VIP room.

[@robertschriek1353]

keep the gym, don't advertise and live very happily ever after!

[@jarnevanbec2886]

Oh boy I saw the mustard coming but still found it so funny

[@Chris-bz2eg]

Awesome attitude in the end!

[@gooner70_ns]

He was brilliant… one of best to appear on the Den 👏

[@michaelk8864]

Great character this bloke. Love him 😆👍

[@Pgcito]

Straight from the Snatch

[@adminsasdefault2366]

He should of been casted for it

[@gregoryclark7566]

Clay took the rejection like a man.

[@SocialWorkProfessor]

I loved him in Buffy

[@gubbygub01]

this man gives me british jake paul vibes lmao

[@jikkh2x]

A Dragon’s Den classic

[@avivgalmidi]

There are just too many names for AbsPack to be the only viable one... AbsBelt AbsPillow SitUpBelt NikeAbs (or any other company that wants their own product) etc.

[@allaboutedm8050]

haha i just thought “NikeAbs” myself as well 😂🧠

[@Ass_Burgers_Syndrome]

Adid-abs !

[@NoahReCoded]

This has got to be my favorite pitch of the den yet. And I like how all his arguments ended with “AbsPak!! Come on! 🙄 “

[@BostonPower]

DID THEY EVEN ASK HIM WHY HE DIDN'T PATENT?

[@jtcopacobana21]

Bloody good salesman he is.

[@yungaterror]

So much catchphrase in this episode 🤣😭🤣😭😭😭 help me

[@conDoin07]

That with a flow signal on it? Mustard.

[@doyourownresearch7297]

i love this guy.. Mustard.

[@joninaz]

If this was Shark Tank USA; Lorri would sell a million units on QVC before copycats noticed

[@Redemption4U]

Wonderful guy

[@Dieterbe]

I think the army boys learn on day 1 that you do situps with your abs and not with your neck . Pretty easy concept to learn for anyone really. You don't need a product for something that can be explained in 1 minute.

[@jjthe13th]

This dude.... I can get a drink with this dude any day

[@NGMonocrom]

Things actually got a little too emotional. Honestly, even if he had patented the invention; I don't think I'd want to partner up with him. He's wound too tight.

[@NoahReCoded]

Wife: I’m leaving you. Him: AbsPak! Come on!!

[@asreneorlsd2814]

You can take the man out of east London or Essex but you cant take it out of him

[@keiarash5058]

"Its a great name" 😂😂😂

[@keithwhittington1322]

The second best bit was first rate.

[@SubZeroJill]

CLAY: .. Abs Pak! DRAGONS: .......... CLAY: Come on!!! (looooool! XD)

[@spideyman23]

“Do you have a patent?” “No” “F-off!” Lol