The 20 LB (Fitness) Coffee Mug That Broke The Internet

[@chjeltness]

We’ve found it boys. Our version of the Stanley mug.

[@esteban8681]

Yooo for real. 😂😂

[@trollzone1]

lol we sure did!!!

[@jasonburns6411]

If it’s not from Eleiko, we don’t want it!!

[@lucasrezabek-laird719]

@@jasonburns6411 I'd accept a Kabuki or Rogue version!

[@satyris410]

Stanley Tools should make their own mug

[@nickt3169]

They need to make a plate loadable mug that way we can go for a one rep max drink of coffee.

[@aljazslemc9569]

Theres always next year😛

[@russellzauner]

actually this really opens the door for my camelbak/soloflex collab where I've got the dial a plate system but the center of the grip is hollow and has a tube clipped to your shoulder so you can hydrate without stopping

[@benharrison5816]

I can sip about 110. How bout you bro?

[@nKrandom]

+1 😂

[@HisLordDudeness]

😂

[@esteban8681]

Eleiko is leaving money on the table. Saying theyre not a mug company is crazy. They used to make waffle makers. So like WTH??

[@none_the_less]

Right?

[@itsmefalconOo]

They used like 60 dollars worth of stainless Swedish steel, add in the equipment, manufacturing and the fact that they would need to hire people with pretty high hourly rate the mugs would need to be outrageously expensive. Would not make sense for them to scale up production and then look like clowns once the hype and people who want to buy 300 dollar mugs (plus like 100 in shipping) are gone. They are defiantly losing money on the 300 they made.

[@HoerigStrength]

I thought the CEO said they were losing money on each unit. No way for us to verify but likely true plus it takes staff away from producing actual equipment. They should’ve reached out to a factory in Asia and had them produce and get a volume discount at 5,000 mugs or whatever quantity they needed to hit. They still could do so…

[@esteban8681]

@@itsmefalconOo possibly. Most likely actually. But somebody suggested giving it to customers who spend $5000 on equipment. They could do that.

[@aronnemcsik]

@@itsmefalconOo they had 50 000 orders for the mug. I don't think money would be a problem...

[@philc6070]

The decision makers at Eleiko are idiots for not listening to customer demand. Guarantee people would happily pay whatever they want to charge for the mug.

[@rwatkinsJSU]

The issue is they only gave working links to some and not others. That is lying in my book. Wish Coop would've mentioned this critical fact.

[@dogchow5602]

Ya those idiot billionaires

[@julienl.3327]

It is really difficult to make a new type of product for a company, you need to have the whole process of production for it.

[@davidnordqvist5749]

@@julienl.3327it’s a pretty simple design and they already managed to produce 300 of them. They could make more if they wanted

[@z9brigade]

Right? Not wanting to be a mug brand is a ridiculous excuse.

[@greghill158]

Thanks Coop. Before this video I was delightfully oblivious to my need for this mug.

[@kaligh]

Me too. Now I have to have it. 2 of them. 😡

[@twotex4235]

Same

[@nickmacaluso6585]

Same

[@HEAVYMUG]

@@kaligh What about 3?

[@briangalloway3684]

Eleiko could easily create a section in their massive shop just for two people to build mugs. It's like printing money

[@dwaynesykes694]

CNC machine time is not cheap, even when you already own the machine. Most of the people screaming "I'd buy one" wouldn't actually buy one at the price they'd have to sell it at to make a profit.

[@fogpivvl8341]

@@dwaynesykes694 True, except that they're already seen proof twice now that the demand is NOT being overhyped. They sold out twice. Obviously that demand isn't unlimited, but they can certainly profit off making more.

[@newp0rt]

its quite literally.. not printing money. mugs are often cheap. most average people wouldnt pay the asking price of a dense steel CNC milled mug. high material cost, high manufacturing cost. you cant just pop these things out on a belt. sure if you built an entire factory around it, but who knows in a month when hype dies down and now you just have a mug factory.. theres a reason they made 300 and not 300k.. its a timely process.

[@burlhorse61]

there's no point-too heavy and does not hold much drink in it.

[@trollzone1]

Darn I want one, this is the office equivalent of Thor’s hammer.

[@hellomark1]

I'm disappointed that it only hold 3 ounces. I guess you could switch to espresso.

[@JorgeMendoza-we4hy]

YES!!!!!! So many people want them. I really hope they do make more.

[@coltondavis8473]

I like it. It shows the humanity behind the brand. Often times high-end brands in any industry take themselves too seriously, and don't offer up any humility - let alone a mea culpa when something goes wrong. The backfired launch makes me like the company more.

[@plmn93]

I'm guessing the chipped tooth story was a big reason they didn't want to mass produce these things. Too much liability.

[@mircos0ftword315]

I welded one for myself and made it 25lbs

[@MatthewMondello]

I was able to score one and we gave it to our trainer as a coach of the year award!

[@Alexanderthegr800]

I don’t think this would define them as a mug company. It’s just an accessory and if they only made one type of thing like this everyone would still know them as an equipment company. Just cause Xbox makes a mini fridge doesn’t make them an appliance company lol.

[@herrar6595]

I think you are a man with no sense of humour

[@leonro]

Rather than the Xbox mini fridge, which was made by another company licensing the design from Microsoft, I'd say that it's more appropriate to compare it to how Nintendo still makes trading cards.

[@Alexanderthegr800]

@@leonro oh I didn’t know that, and exactly I had no idea Nintendo made cards lol

[@leonro]

@@Alexanderthegr800 See, that's precisely it! Nintendo started out as a card company, and they still make and sell them (in Japan only). But anyone would say that they're a video game company when asked.

[@xclosedchainx]

I think what they could do, is make one that isn’t 20lbs. Just a normal, stainless mug that can hold 14oz of water.

[@user-ii7xc1ry3x]

Would love to get my hands on one of these. Seriously.

[@hassannaveed4788]

im selling mine

[@_Nathan-]

@@hassannaveed4788how much?

[@robmad0]

So definitly funny that this video came out after he met with the people at Eleiko.... So I think a lot of people do not seem to understand why this triggered such frustration with the Company. It has nothing to do with having a limited/exclusive product. It was entirely how the Company acted towards their customers and then responded to the frustrations. I really think they don't understand how much goodwill and brand value they damaged in the response. I know this is a luxury brand at the end of the day and so ultimately it probably won't matter as many people cannot afford their products.

[@SheepHairOG]

What if they just do a limited run every april fools

[@stevenkoos]

JD Gym Equipped was limited run too. I was able to get one and requested an extra aggressive knurl and a center line on my handle. I like his version because he didn’t utilize bolts on top and bottom of handle. He also has a much more utilitarian version of a Yeti with a barbell handle grip that is a 20oz capacity. I got a few of those too

[@JonPeterson]

I want one!! If Eleiko won't make more, Rogue should get in on that...

[@rickd6184]

Hilarious, I met some of the marketing team at a fitness trade show and heard this tale first hand. I remember seeing this advertisement when it was live and of course missed the sale. Great video.

[@HEAVYMUG]

Good! Now you can get the adjustable one.

[@MagDumpsBicepPumps]

Coop: nothing on my body is weak. Also Coop: people are gonna wanna know how I got this mug. I'm gonna guess he gave out some Norwegian Sloppies

[@JoshuaLTRyan]

the Sorinex ones look really cool. if the come out with more they should make them at least 8 oz capacity so it's a little useful.

[@rwatkinsJSU]

What was NOT mentioned by Coop was that some people received a special link that was functional. Others received links that DID NOT WORK. The reason why there is so much anger is that we were LIED TO. They pretended that it was an equal chance of getting the mug, when in actuality, only the ones with the link containing "lithium" in it would actually work and the others would not. . Don't know if Coop just didn't do his research or he is ignoring this key fact and being a shill. Many of us feel like we were kicked in the teeth became we were not "the chosen ones" that got the functional link. If this was an equal sale, then the limited release would not be an issue. However, when you LIE to people and only provide working links (with lithium in this link), that is a major issue. It is outright deceitful.

[@SamSimplyTrains]

Wow there are actually people mad about the mug!😂

[@GarageGymReviews]

If this is true, I was not aware of this. Thanks for the info. - Coop

[@rwatkinsJSU]

@@GarageGymReviews Thanks for the reply. It is pretty frustrating to wait for hours pressing refresh while others found out about the "lithium" link and were able to pick one up. Betrayal is the only word that comes to mind.

[@BaldMancTwat]

@@rwatkinsJSUIt was an accident dude. You're making it seem like they went out of their way to specifically piss you off.

[@1TieDye1]

“Betrayal” for the love of god dude. Touch grass.

[@aaronschwanke3563]

I absolutely love this, never heard of the company but this is awesome. I dont need a 20lb mug that only holds 3ozs but man they hit on something cool here! However id love a 9 or 10 or 12lb mug that holds 8 to 10 ozs and had a half ass lid for travel and using around a shop or job site. Very very cool idea and video!

[@mikafoxx2717]

Too bad lead and food is a bad idea.. could make it twice as dense as steel if it was lead filled. Tungsten is even heavier, and food safe, but.. expensive.

[@RockerBoy28]

Its refreshing when companies stick to their vision and dont sell out just for the sake of money. You know if any large company put this out they would milk the concept for all its worth, thered be limited editions, collabs etc. But also I wish they did go in on it cause I want one lol

[@ZarHakkar]

Refusing to sell a product even after massive demand is a company sin in of itself. See Nintendo and its old games.

[@ElijsDima]

This would be so cool to get. But, one thing you mentioned is a real danger with this - breaking a tooth; this thing being so heavy and wobbly, definitely has the inertia and mass to do it. All it takes is a bit of wrist weakness and instead of drinking, you'll get a dentist bill...

[@Dylfunnymoments]

Skill issue

[@austinjon31]

No pain no gain 💪

[@CNSninja]

It's like people don't know about wrist weights or something. Wrist weights continue providing resistance even after you're done with your coffee. Revolutionary.

[@krystleanderson9265]

I think that mug is sweet and would've loved to have added one to my garage gym.

[@jjmarogil]

Anyone know how much they were selling it for, just curious.

[@Vandel212]

1:59 I had no idea this was a thing and I'm furious you have one and I don't.

[@zeavino]

Why don't you have millions of subs? Great content dude!!

[@nKrandom]

Meanwhile Rogue: take our Rogue Artillery Mug 🤗You even can double the weight with the Anvil 🤭

[@Slowdevil666]

This is missing a lot of the reason people were and still are upset. The website was down for 2-4 hours. They had a back door link that they were picking and choosing who to give that link to. In the only instagram response they never apologize for the poor preparation. Or inconvenience put on the customers. An overall lack of accountability has been demonstrated and it’s disheartening and disappointing.

[@schuylerpryne5]

As a hobby welder and machinist, I can't see a solid SS machined mug being any way profitable. 4in solid 304ss round, 12in long is $315 and 42lbs. If it's 316ss it's $380. Plus the machining labor and welding. I don't ever make stuff from SS because it's sooo exp, unless I have to. Matching and welding SS is also more difficult.

[@sabero5668]

What I need is like a 50-60lb (empty) 1 gallon insulated jug. It would add so much work to construction work. Or maybe a normal 1 gallon insulated jug but it can be plate loaded on the bottom or something, and then you freeze the plates and they actively cool your drink. Could you imagine being the first person ever to sip 315?

[@Mari-te4cc]

This mug deserve a collective Tim Taylor's grunt!

[@007Strings007]

the thermal mass that thing could hold would be crazy

[@samkerr6029]

Won't they lose money on producing mugs over bars? It's a cool novelty item but it's not practicle. It will most likely just stand on a shelf and collect dust where as a dumbell will be picked up several times per week and benifit your health.

[@lars-erikstrid2278]

Why not have it as a work mug? Work is hard, man...

[@TreeeSon34]

This is Devon Larratt's everyday coffee cup.

[@icenic_wolf]

Why not allow for 2 weeks of prepaid pre-orders before they make a run?

[@icenic_wolf]

...and if they do, hopefully they make the pinky-side of the handle closer to the main part of the mug than the thumb-side. xD

[@HEAVYMUG]

Cause we already did. Better.

[@tylertrudeau4329]

One sold recently on ebay, auction ended at about $1100 Canadian $ with shipping 😮

[@jeffr168]

I got xmaster fitness knockoff, I can vouch that it is of good quality and its so much fun to have when drinking with friends.

[@CoreyShelton-bc9qp]

I'm very sure Brian shaw already drinking out of his 20 pound coffie cup😂

[@r-d6568]

They should sell their April fools joke at the end of the year with a specific product.

[@jefforr439]

Rogue is making a 10kg mug for the Rogue athletes. It's pretty sweet. Unfortunately, they have not released it to everyone

[@puredruid]

Imagine explaining to someone that you broke your toe because you dropped your mug on it lmao. 😂

[@vincentclark5739]

This mug would’ve been fun just to feel like a member of Killua’s household. It’s probably still not heavy enough but would be fun. Only 300 made? What a shame

[@mikeylikesit6622]

My inguinal hernia that needs a second surgery to “revise” it hates the idea of this coffee mug 😂 what a nightmare

[@Rob.S-]

Lawsuit’s galore. People will bash their teeth out.

[@DarrenRashJr]

it's like the 5.11 tactical kilt

[@porkrindrob]

I think this is a cool concept that could be taken to another level. Heavy silverware, combs, toothbrush, keys etc lol

[@ohurley11]

I could use this to train my riser.

[@roberttran1114]

They should make a 20lbs stainless steel drinking straw

[@ReyShady05]

After this Eleiko Heavy Mug debacle and I can assure you, as a frequent gym goer and life long lifter I will never purchase another Eleiko product again. Mainly because I can't afford anything they sell and I had never purchased anything from them before anyways. SoOoOo anyways..

[@mission3479]

It's a rare thing for a company to say no to money being shoved in their face

[@bdufour77]

Just got an ad on Facebook for a heavy mug from a company called Heavy Cup. 3 different weights.

[@HEAVYMUG]

Better to get adjustable one

[@seanp2k617]

The smart thing to do would have been to take paid preorders for one week, then run as many as people already paid for. Not as much site crashing and drama and angry mob. This happens all the time in the backpack community too, and some smarter companies have been doing things like opening up orders every Wednesday for a fixed but undisclosed amount of bags, then they make those and ship them and open up orders again the next week. They keep doing this for months and they’ve been selling out each time, but they’re a VERY small shop (

[@iamfuckingyourwaifuandther2743]

I want the mug. They need to shut down one of their barbell making places and make mugs for a year, so everyone that wants a mug can get a mug.

[@Beezerfish79]

The xmaster being food safe seems like a better choice to me

[@ReyShady05]

I have it.its awesome and holds more liquid

[@HEAVYMUG]

Nah.

[@RubenRamirez-rz2dy]

cant wait to see this on pawn master

[@anthonyvazquez29702]

Not only did this mug break the internet it's probly breaking people's glass countertops too lol

[@Lnclt-tc3ln]

Honestly, they should just find an actual MUG company and license their idea to them... Eleiko gets a share of the profits without turning into a "mug company", customers get their mug, everyone is happy ^^

[@HEAVYMUG]

It's here

[@Raz_Tactical]

I want one for work. We always offer to get people coffee when we go to get our own. I would love to just casually pass this to unsuspecting co-workers

[@Mergazoid]

Cannot wait for the Eleiko camel pack.

[@Fiddletennis]

I think this happened to Black Diamond Equipment - they had an April fool’s joke about a heated rock climbing chalk bag and ended up eventually making it and selling it due to demand

[@andrewmitchell5807]

Imagine having a product that sells so fast it crashes your website and not capitalizing on it. Sounds like eleiko's cooperate decision makers are a bit dim

[@pasta1998]

They probably didn't realised how funny it was

[@904HB]

Looks cool but I'll wait for the titan version. It'll be cheaper and probably better capacity.

[@MaseraSteve]

I know nothing about the company and fuzz surrounding this joke product..but youtube gave me this since i wanted to add some modern "aesthetic" glass and mug from korea. And now here i am getting some european Design.. actually from my taste, the design wise isnt bad at all.. i liked it, especially the handle, it looks futuristic and fresh.. i would like a regular weight version after hearing the capacity of water it can serve

[@richards6431]

Sounds like Coop is doing PR spin for Eleiko.

[@GarageGymReviews]

Nah, doing this as well as actively sending them emails to make more. - Coop

[@rwatkinsJSU]

Curious why Coop didn't mention that only some people got a functional link (with lithium in the URL) and others were sent a non-functional link.

[@patrickm1533]

I get they don’t want to be in the mug business, it could easily tie up half their machines cranking these out. That doesn’t mean they can’t hire a contract manufacturer to pump these things out. This is the first I’m hearing of this and now I want one. Maybe a bit lighter, I need more than 3oz of coffee in the morning.

[@luisfelipe9765]

I'll no joke get this on the spot 😅

[@chronometa]

Ohhhh. I know an eleiko instructor. I will try my best to get in on this.

[@flodio]

I am a machinist, kinda want to go to work during my spare time and make one now😅

[@driesvdg8743]

Its like a Runescape party hat, gonna be worth millions in 10 years

[@bozscaggzz7475]

The internet is still working.

[@flyingardilla143]

Machining stainless steel is no joke. That has to be a pain in the ass to manufacture a novelty.

[@chimera91977]

Who else is here after seeing an ad for the Heavy* Mug... 22 lbs mug... i really want one...

[@imluissebastian]

I was searching for Rogue's heavy mug, and I stumbled upon this video. Intriguingly, when I Googled 'Eleiko' the top suggestion was 'eleiko heavy mug'. 😂Now, following the whims of SEO, it seems they should consider a shift to the heavy mug business!

[@PESHKIRAwee]

they should make beer mug, same weight, just bigger

[@chriss6971]

Swings, presses, throwing, self defence, so many uses hahaha

[@TheChris403]

How much does it cost?

[@WhatAmIEvenDoingOn]

"my right arm is a lot stronger than my left arm"

[@HoChiMayne]

Bro this is the mug that Zoldyck’s groundskeeper use in Hunter x Hunter. Except I think the one in the manga is 20kg. Literally everything comes from HxH 😂

[@Subboxstoker]

Nothing has ever broken the internet!

[@Milliardo55]

Eleiko made an actual mug. Meanwhile people are still waiting for the Razer toaster...

[@juan-carlosmaldonado6624]

they should to do a "made to order" sale for a few months so that anyone who wants them is guaranteed one and they're not making any more than they need. Being in the US I didn't hear about it until the interview you had

[@TrussttN01]

How much was it?

[@goofyathletics]

Next thing they should make is make heavy dinner plates

[@saiyansnake]

Arms, and shoulders day here I come lol

[@pedrofernandes3381]

i didnt know this but now i want a mug, give me

[@jakeizlove]

I’m seriously hoping they are sold out so I don’t waste money. 😂

[@hellomark1]

I'm trying to think what the easiest way at home to DIY this. The best I can think of is taking a flower pot, filling it with cement, and sinking a regular coffee mug into it while it's still wet. Not sure how you'd attach the handle, other than knocking the coffee mug handle off and crazy-gluing it to the pot.

[@hellomark1]

Second idea would be taking an insulated coffee mug, removing the insulation and adding cement. Would be hard to get up to 20lbs though, unless it was unusually large

[@benfinesilver2250]

They mass produce them in China. There’s a company called “Top Master”. They sell for $100. There’s a 100ml/8kg shot mug too.

[@seanc77339]

Make it so rare that the price goes up through the roof.

[@The-Anathema]

I'm mad that it's sold out, Eleiko make more please. I need it

[@HEAVYMUG]

Lifting is the answer

[@The-Anathema]

Yes, there's no such thing as too much lifting.

[@videoguy640]

I feel like they should have jsut kept selling them. The demand wouldve died down eventually (probably quickly) as they became easy to get. And Eleiko gets a decent amount of revenue

[@toby-rg4ti]

I think you may be a little biased to say that it's a crazier story that they sold so few since you have one

[@estonianpunk]

At first you're like: "That's stupid! Who would be dumb enough to buy this?" And 10 seconds later you're like: "I WANT ONE!" And that's how brilliant marketing works...

[@EmperorZanan]

Didn't know this was a thing. Now I want one. 😂

[@richgetz]

Eleiko should release 100 each year on April 1st.