The Lamest Car Unveil of All Time (Jaguar Type 00)

[@revelare_xvii6269]

Jaguar straight up got declawed.😂

[@ThatDudeinBlue]

Top tier comment

[@Anorak1795]

Good one my dude

[@MattWiggyWiggins]

Jag straight up declawed themselves. 😬

[@Fall2Caine]

Went from 007 to 00NO

[@Jay-ns5ub]

These days, being de-clawed is considered "stunning and brave."

[@fiftysteps]

"Copy nothing" yet, their design language is the most generic concept idea of what a cyberpunk car would look like. This looks like something AI spit out in .2 seconds.

[@Drdirtydee]

Yeah I got that futuristic type feeling too but I felt it was like a child's vision of a Future car. AI is something I keep forgetting about. But I like it , I like the 00 I feel like for a car to be iconic or loved or loathed and this car is doing plus the commercial.

[@VenomSnakee]

Jaguar's new motto should be "buy an Aston"

[@Tvl010]

They aren’t even remotely the same price range..

[@3xeplodng_3agle_studios]

​@@Tvl010 but they are the most compared between competitors for either. And they used to be. Jag fell off.

[@mortiarty7842]

It’s the new bonds car sooo yee

[@cataclysm7256]

​@@mortiarty7842bond's cars has always been aston martin

[@JOLTER15]

​@@cataclysm7256the BMW Z8:

[@MrMacroJesseSky]

Copy nothing? The design looks like every fast fashion, minimalist, pastel product we’ve seen regurgitated over the last 10 years. There’s a reason we’re leaving ultra minimalism for more opulence, because people are rejecting it. We like design language and craftsmanship, individuality.

[@lancefletcher2963]

That's one of the bizarre choices for me. Going all out on individuality and being unique - and giving what's a mass-producible, minimalist wannabe Bugatti for Gen Z new money in the SE Asian market. Even with more minimalist chrome accents or more interesting paint and lighting choices, they could've made this one more a winner. It's not necessarily a bad design - it's just too basic and disposable, after all the melodrama of the leadup.

[@stuffhappens5681]

For those that want us all wearing the same silver suits this car is a dream.

[@gopherasoda2492]

It looks like they just copied one of the models from Cyberpunk 2077

[@chimbo7787]

​@gopherasoda2492 Which is a shame because if they took design cues from cars like the Quadra V-Tec or Type-66, their cars would actually look good.

[@rickhunter6513]

That they had the audacity to compare this to the E Type… gtfo

[@MattWiggyWiggins]

The ONLY way Jag can save this is delete EVERYTHING off their social media, post a gif of Bradley Cooper in "Hangover" saying "We fucked up!", then start completely over.

[@jwells1672]

Absooooofuckinlutely

[@growlith6969]

They aren't trying to save anything. Bankruptcy IS the plan. These wokies are the tools that Tata is using to make that happen.

[@Floorguy1000]

I was hoping that they followed up by having this new, powerful and aggressive car blow through the video teletubbie characters in a ballsy, " We were just kidding, we're Jaguar!" moment.

[@fordgtguy]

If they were capable of having that kind of humor in this situation; I think most people would forgive them.

[@twobighams]

Just follow up with the F-type V8 snarl. All is forgiven.

[@andrewgriffin7271]

Other car companies: *does research into what people want and develops it* Jag: BRICK WITH A VENTILATION SYSTEM. MAKE IT PINK!!!!!!

[@sandyno1089]

🤣🤣🤣🤣🤣🤣

[@rjohns25]

Triggered beta male ^^^^

[@potroastpokie]

The CEO: "GET ON IT!!!!!"

[@JamesCAsphalt8]

And put a chick in it and make here gay!! ---Eric Cartman

[@motaman8074]

make it lame and gay

[@seagullsays5831]

Jaguar 00. 0 cars currently being produced. 0 people interested in buying the new cars.

[@Lego_Huracan_SuperTrofeo]

0 dollars in sales

[@Steve-gc5nt]

I'd have one of these if I had the means. 😊

[@sendingit2601]

@@Steve-gc5ntgenuinely asking, not digging at you. Why; would you want a car that depreciates 50 percent in the first year of ownership?

[@3xeplodng_3agle_studios]

​@@Steve-gc5ntnormally this would be a "to each their own" but you're just part of the problem in this case, because there actually *_is_* a problem.

[@dredgewalker]

​@@Steve-gc5nt Don't worry, they might just give these away since no one with taste and common sense will buy them

[@JackThatcher-w3n]

"We don't conform" Now you don't sell cars either.

[@blackpiranaha525]

Sorry Jaguar, we gotta put her down.

[@ThatDudeinBlue]

I actually lol’d

[@blackpiranaha525]

@ThatDudeinBlue I predict financial struggles in their future, tho we said the same thing about the cyber truck looking awful and it sold

[@LRM12o8]

Who's her? And why put her down? It's the brand that needs putting down, alongside this fugly concept, not some random woman!

[@LRM12o8]

@blackpiranaha525 it sold well below investor expectation. The Cybertruck can in no way shape or form be considered a success!

[@Azov237]

This is going to be masterclass in how a marketing firm single handedly destroyed a company. The case study and deep dive on this in the future is going to be epic

[@Xaevryn]

Yes, when I see a video documentary on this in ten years, I'll remember your comment.

[@sllkevin8885]

This isn’t just a marketing agency to blame, this goes all the way to the executive board.

[@mrjohnnyk]

@@sllkevin8885 Well they did hire these people.

[@ex3529]

too many damn examples these days. shits gonna take forever to get through at this rate

[@Atomwaffen-y3s]

At best the rebranding will only be a footnote paled by it's history. Just like the Canadian Studebaker was in a legacy of 110 years of products.

[@ThatDudeinBlue]

“Sorry guys still upgrading my graphics card”

[@klaspeppar5619]

Just download more RAM like the Jaguar designers did.

[@Rajonas007]

Why? 5090 isn't out yet.

[@MrLuc420]

Is that why the car looks like that?

[@sierratango6574]

🤣🤣🤣🤣 .... "Sorry guys, this might be a graphics driver problem. Usually the car does not look like just a few polygons glued together with the rear end looking like a air conditioner. Let's see if we can find an updated graphics driver. Cuz this ain't right..." 😂

[@bricegraham8256]

Lol bruh. Nice comment

[@andrediego6131]

Aston martin and lexus are so happy they just lost a competitor

[@joeg.4198]

they wanted to one up the cyber truck for looking ugly

[@CGGS_0]

Atleast this looks better than the cybertruck and gives off that one vehicle in Cyberpunk 2077 vibe.

[@connoreyestone3186]

they didnt even make it ugly just boring

[@alexsurh1472]

@@CGGS_0 It actually doesn't

[@CGGS_0]

@@alexsurh1472 As in?

[@BlueTeam-John-Fred-Linda-Kelly]

They tried and failed to take "the ugliest" title from the cybertruck.

[@ReasonX3]

When EVs were becoming more and more popular, some car designers promised that we will see new designs that would be impossible with ICE vehicles. Yet almost every single EV looks like a huge brick and has so much space that you can at least put a V8 under the hood. In case of this Type 00, I have a feeling it could fit V16 with such long hood. For some time I thought that if EVs can't sound exciting, they might at least look cool, but as usual - reality is disappointing.

[@O530CarrisPT_C2]

I would like a GM LS3 on it.

[@nlm7033]

New design is devoid of soul. Gives me McAutomobile vibes. Its like one of those faux unlicensed cars you see in gta games

[@mrjohnnyk]

Seen someone say it looks a car from Saints Row, because even GTA has better car designers.

[@Yuhanna8.23]

It looks like some Chinese eve from amazon or temu. Can't wait for whistlin diesel to "showcase" this cute jaguar.

[@smpdevelopments]

Bad marketing, Ugly Car, Boring Presentation. They basically failed at everything.

[@horatiohuffnagel7978]

You have to work hard to achieve Budlightenment. 😂

[@smpdevelopments]

@@horatiohuffnagel7978 if that was their goal I guess they succeeded

[@13ShelbyGuy]

Exterior is passable in places, interior is a brutal minimalist assault on my eyes

[@MrMegatron85]

Yeah, it looks like a car from Saint's Row

[@theninethrees8044]

Saints Row had the same fate. Went Woke, went Broke

[@TheAndostro]

i was thinking about saint's row or very ugly gta 5 car with low settings graphic options

[@idkhonesty-78]

cyberpunk

[@civicrider5556]

​@@idkhonesty-78it's too tame for cyberpunk

[@idkhonesty-78]

@ ur right

[@tayumapower]

It looks like a car you would see on an experimental Vaporwave album cover

[@Impassion]

Nailed it.

[@scottlenahan8228]

This car feels like it came from district 1… And the people driving it will be from district 1… And nobody likes district 1.

[@parthsna]

No shame in taking their money.

[@dhproductions4212]

The overall shape of the car, the silhouette if you will, is solid. That Batmobile example isnt a bad idea, for a luxury sedan. It's got a presence unlike a lot of cars, and I gotta commend that. However, then you see the whole car, and it looks like an air conditioning unit. 😑

[@billbob4856]

Yeah it’s like Art Deco but missing

[@user-gv4cx7vz8t]

@@billbob4856 Butt missing!

[@dhproductions4212]

@@billbob4856 Yeah, it's art deco, but bad.

[@Atomwaffen-y3s]

@@billbob4856 Yeah it's like Art Deco that's missing art deco.

[@kyleolin3566]

@@billbob4856 It's like deco, but missing the art.

[@speedy19085]

"copy nothing" why do these concepts look like a chrysler 300 then?

[@6B8RX]

And the headlights look like they stole them from Iron Man's helmet.

[@barbaramiller17]

And the rear reminds me of an old Berlinetta

[@ryanpeck3377]

Nah, it has the same silhouette as the old Chrylser Crossfire

[@dodger7183]

it looks like someone described the 2005 firepower over the phone

[@MR_THINQ]

That presenter at the launch looked miserable, he wasn’t exactly excited about the car! Considering that the whole future of the company is dependant on that launch I cannot think why at all that he was chosen to present and based on that I think the brand and the company is totally dead. I don’t even think Jaguar will be around long enough to actually make one of those pink bricks, let alone sell one!

[@Jc_true]

Gundam fans should be pissed too. How dare they use the 00 name for THAT!!!

[@vdochev]

I don't even know what Gundams are, but I'm pissed off!

[@desertsandfly2277]

Of course Setsuna would be mad. Because Jaguar is not a Gundam. Only Setsuna gets to be a Gundam!

[@v8_sami]

@@vdochevahh man lol just Google it. This was a really good reference lol

[@RyneLanders]

"Even the chief creative officer looks pissed" He's just got Resting Brit Face 😂

[@Hassan_1_28]

This is basically a Leonardo AI design with a chatGPT 3.5 prompt

[@atomimaichi]

Type 00 is the number of people interested in the car.

[@TontoGoldstein81]

Comparing the new Jaguar lettering to a makeup company was perfect. After the Jaguar commercial I really thought they were starting a lifestyle brand, like a high end Jaguar clothing company.

[@lancefletcher2963]

That really seems to be how they're posittioning it. Check out the brand kit elsewhere. They've worked it into a D&G/Gucci style logo, and 100% they're planning on going the Mini/Indian/Jeep route and leaning into Jag as a lifestyle brand. Which would be great - if anyone since the Krays had associated Jag with being a lifestyle brand. But that was the whole point of the launch. They're trying to position it as an artsy/kitschy lifestyle brand, rather than the stogy, old-fart-gammon brand Jag's become over the years. Not a bad idea for them - but what a miss on the execution. You needed a fun, exciting car to do something like that. And here we have a couple of mockups for a PSX cyberpunk video game.

[@johnmick9457]

Jaguar was already a niche vehicle that had a group of loyalists that adore its history and power. Now they have thrown that segment away in favor of what exactly? I'm sure I'm not the only one trying to figure it out.

[@afben8428]

My thoughts exactly. Why does a unique and history-rich brand need to prove it is something that it isn't?

[@icomefromcanadia2783]

If they had pushed this design as a villain-esque styling it could have worked, but instead they made it satin baby pink with a god awful makeup or yogurt brand JaGUar font that doesn't match. Show this thing in anthracite, high metallic black, hi chrome silver, or gold, and with a strong looking JAGUAR font instead and it would instantly look so much more fitting to the brand while still being new.

[@ThomasFerrugia]

So you don't like the color they chose for the launch? Who gives a $hit about that?

[@enderzebak2863]

@@ThomasFerrugiawould have actually looked badass in gloss black, but who cares anway, its a concept car and the production version will never be like it

[@lancefletcher2963]

That's kinda my take on it too - it would've been better to lean into Jag's caddish mystique for this one, because...just color choices and a few design quirks and they could've nailed it. Jag makes a much better villain than a Ready Player One hero. They could've even kept the 80s neon color scheme - just go darker and bolder. Black isn't going to do them any favors with the body though - it'll look like a black brick. It needs color to highlight the lines it has. A deep, deep neon pink pearl over an anthracite black, drop in some electric blue flake - and now you're talking. With those angles - pop a streamlined, minimalist leaper on the hood, and you've got a proper cyberpunk villain. In motion, it would look like a rolling, stylized oil slick. And that, the organic motion with those straight, hard angles - would look amazing. The font choice isn't bad - just also think the G is...well, it's certainly a choice they can make. I think they would've done better to just ball out with the 80s/90s idealizing and take the Prince route - lose the font in favor of keeping just a minimalist leaper. Immediately recognizable as Jag, but modernized and updated. The overall thing isn't terrible, just suffers from the worst sin of concept cars - it's boring, as its presented.

[@sendingit2601]

@@lancefletcher2963 I agree that the very front with the headlights isn’t awful, and the rear qauter panels KINDA look fine. God I can’t believe they killed the f type for this….

[@garycorbin625]

​@@ThomasFerrugia try selling any vehicle in those colours especially pink and beige/ brown, then rethink what you just said. My pick for these stage queens would be Madeira and midnight blue , and as a futuristic feature electro chameleon paint . Which could alter the hue with a electric current.

[@bradenmchenry995]

Let’s see how well a 6 figure cybertruck Chrysler crossfire ev thing sells

[@Complete.cyclepath]

Holy shit you hit the nail on the head.

[@ryanpeck3377]

Yup, immediately thought crossfire woth the silhouette

[@GeoffInfield]

Their faces were the only straight thing in the entire ad 😢

[@Epsonblade]

Jeremy from the Grand Tour is throwing up in his own mouth right now... This isn't the JAAAAAG that he loved so much.

[@LRM12o8]

Loved? I think he's always made fun of the Jaaaaag! But now the brand has certainly become something he doesn't even want to celebrate in an ironic way.

[@scottlenahan8228]

The only way could have saved the “rebrand” was to release a W16 2000 HP monster and say “just kidding”… But nope. They went straight into the dumb

[@subie25i30]

Grill looks like the old Bose Wave Radio you’d see commercials for years ago…or the aforementioned ac unit.😂

[@Impassion]

I think you just nailed what it was reminding me of. My mother had one of those Bose radios in the ‘90’s and she thought it was the bougiest thing ever. 😄😄

[@ChaseDen]

It’s horrendous, Jag needs to go back to its old design language and not be exuberant, not live vivid, go back to ordinary, make moulds, and copy their old self

[@MrSkyl1ne]

The campaign is a disaster, the rebranding is a disaster, but to be honest, this car in flat black, murdered out to the bone would look exactly like a batmobile, and I actually think it would look pretty flippin' awesome.

[@МарияЛеоненко-п9ф]

but aren’t they playing a “copy nothing” game? why then make it exactly like anything?

[@jerrenb...]

It looks like unfinished homework

[@sandyno1089]

In kindergarten.

[@upstateshenanigans430]

Yes, I want Jaguar to succeed.. I remember being a kid, seeing that big cat pouncing off the hood and thinking it was the coolest car I'd ever seen. Jaguars were my favorite until I was actually old enough to drive.. it's a shame for them to give up the big pouncing cat. That pouncing cat has carried their brand further than anything else and they just through her away with the trash.

[@zeekfarrongaming5302]

That interior looks like THE most uncomfortable interior I’ve ever seen. Pretty sure replacing my seat with a Lowe’s 5 gallon bucket and a ratchet strap for a seatbelt would be more comfortable than whatever tf Jaguar came up with 😂

[@MexicanusPrime-gc6zg]

2:13 I don’t think _anyone_ in that ad had a _straight_ face…..

[@RobertodelaVega-t3w]

F A G U A R ... is not ... J A G U A R

[@collinwiedel]

😂😂😂😂

[@hank1556]

😂😂

[@Treaxvour]

I c wut u did ther

[@LRM12o8]

Nah, this isn't what queer people do. This is what people pretending to somehow be queer (despite solely being attracted to the opposite gender) for fashion do! 🙄

[@AlexPerkins252]

Jaguar has always been the company that I said “Oh yeah I forgot they exist” or “Yeah they made the F Type”. I never thought of them as a success to begin with. This is just a prime example of the insanity going on in Europe.

[@themidnighttavern6784]

I can forgive bad marketing, but bad product is a lot harder to get away with. That design is abysmal for any vehicle, let alone a six figure luxury car. Good luck Jag.

[@RobertodelaVega-t3w]

With declining sales for the past 10 years, TATA Motors should have had a design contest before going anywhere with their EV brick.

[@civicrider5556]

Tata's first mistake was giving jag the free reign

[@niveketihw1897]

6:59 and you thought the Camaro's outward visibility was bad...

[@SwegMastah]

they really did a "if you dont like it dont buy it" as if every failed product didn't give them a hint

[@OFFROADOVERDRIVE]

The Jaguar 00 Type, by Chanel

[@dsawyer8]

Talk about no personality, plain YUCK!!! They need to fire their designers and especially their add department. They could have been so cool and desired but nope . Pure FAIL!!!!! Give me a new XJ220.

[@Hamsteak]

I think Jaguar is going for a new age cosmetic looking Rolls Royce / Bentley look.

[@Impassion]

It’s almost like they’re…. copying something. 😂😂

[@TheHumphrey367]

The rims on that concept car kinda look like the old fire bird rims.

[@Complete.cyclepath]

How can you say that? They obviously copied nothing!

[@MimosaSTG]

What's so cringe is seeing these "car journalists" basically telling us that we are all wrong.

[@l__l2328]

I like how car brands are bringing back the 80's sharp lines and combining them with modern design, Hyundai and KIA are doing it best imo. This though... This is not it.

[@J276]

It looks like a fridge. I mean what were they thinking?

[@edwardlazich1140]

fridge, radio, toaster, vacuum

[@Shim_Shack_Studio]

Along with that, the car looks like it comes with a water dispenser and an ice machine, the ice better come with settings, like cubes and crushed... And for the ladies it should come with a makeup station too... I mean, I can keep listing plenty of things but you get the point. 🤣🤣🤣

[@s1yraccoon]

Jag "copy nothing" also Jag "here is another ugly EV". Jag now makes cars for no one.

[@DixonCyderBusch]

It's not abstract. It's a big Chrysler Crossfire. They also say they never copy. 🤦

[@theNZmatt]

still looks better than a cyber truck

[@Rafrob77]

Not going to lie the only good thing about the car it's that it looks like the bat mobile from the animated series

[@stephbarbershop2518]

$50Million dollar ad spend. Anyone seen Kamala's advisers?

[@pauljakeman]

Copy nothing? So why isn’t it a car with 5 square wheels then?

[@FranciscoLopez0]

Jaguar got neutered.

[@gavalant366]

From cool sports cars to bar of soap with wheels. R.I.P Jaguar, 1922-2024.

[@nym5qu17]

this low poly trend is fine ina vaccume but I feel like people just do not understand minimalism at all.Reduction for reduction's sake is not inherently better than more

[@Xantylon74]

0:27 this Pac Man haircut ist hilarious!

[@boifixed]

Looks like a car from Cyberpunk, except cars in Cyberpunk actually look cool.

[@RyneLanders]

These look like they'd fit in real well next to the Herrera Outlaw GTS

[@allenpaley]

Jaguar: Copy Nothing. Also Jaguar: Except for the fender-to-fender body line of the Audi TT, and the rear section of a Nissan 350Z, and the hood/grille profile of a Chrysler 300, and the wheels of a 1980-something Pontiac.

[@jacklawsen6390]

Honest question: is the needless removal of the rear window a visual metaphor for top surgery?

[@SimpleZ1997]

Jaguar went from wildcat to housecat in .2 seconds

[@AyyGin]

Jaguar pulled a Joker 2 on us

[@vdochev]

I can understand the backlash with the XJ220 in the early 90s, but Jaguar managed to save it and now it's a cult-classic. But that was 3 decades ago. I don't see how they'll recover from this one.

[@seanthornton726]

Bub Lutz said when unveiling the Plymouth Prowler; “Just as with Viper, this is an exercise in polarity. Those who don’t get it or don’t like it, never will. And that’s OK. We’re doing this car for those who get it, want it, and can’t wait to have it.”

[@sendingit2601]

I can appreciate boldness. I’ll give them that. But, the prowler didn’t survive, and neither did Plymouth

[@KewlDude123]

looks like they searched up concept car in 2008 and said yep thats the future

[@MR_THINQ]

There is no such thing as an original or new idea. Jaguar’s car design has been based on parts of many, many car concepts that have been before. ‘Copy everything’ is there new slogan.

[@MexicanusPrime-gc6zg]

The car looks like it has a v12, but it’s going to be electric, so having a long hood makes no sense

[@905cavillac2]

David one other note is the absolute monstrosity of weight and the collosal crash impact, like been hit with a ship dam

[@Andrei-cp5jr]

The only good thing about this is that Jaguar prices might be dropping and I could finally afford an F-Type.

[@jaydub5515]

I thought it was awful until you showed that Batmobile.... Now I want one in black

[@adamkhabazian3249]

get a batmobile. its cheaper too

[@overbuiltlimited]

Dodge came out with this design 20 years ago. It was called a Dodge Magnum. Seriously. Look it up.

[@leebee3845]

Jaguar is just another old, respected brand, bought up by a conglomerate and then destroyed. As we say here, TATA 🖐🖐 losers.

[@iCrazy414]

Honestly, I don’t think the shape of it is that bad, the paint color is what sucks imo

[@DrivingInFocus]

They might just depreciate to the point where i can afford one.😂(one of the old ones)

[@markswierczewski4058]

Honestly I think it's the opposite, since there won't be anything good coming out of jag anymore the old ones will become collectible.

[@79adventures]

The Pussification of Jaguar Jaguar: Let's encase the driver in a car with feline-like elegant sweeping lines 🐆 Also Jaguar: Let's encase the driver in a pink lipstick compact 💄🤮

[@lancefletcher2963]

I...don't hate it, as a concept/show car. The lines are vaguely reminiscent of the E type, it's got the greenhouse of an XJ, and it shares a lot of design language with the (fab) Caddy Sixteen, from some years back. The double taillight bar is a pretty interesting visual cue. Honestly, give the fenders a little more of that signature, skyward, Jag sexy curvature, a little more motion for the grille design, slightly round off the tops of the front fenders to give more motion, probably make those lower fogs a little more trapezoidal, and it's not a bad concept, if you ignore their marketing campaign for it and the brutal irony of "copy nothing," and ripping off the entire retrowave movement. The worst part is being anticlimatic, after all the internet wailing-and-teeth-gnashing bullshit surrounding the a - which was undeniably a success for Jag. More people talking about Jag today than anyone has in years. Even with the utterly brain-dead (in the way only car company execs can be) name of it. But even then, it reads visually as "what if the hero car of Miami Vice was a Jaaaaaag?" Which would be an interesting question - if the Tata execs laid off the coke and realized we're no longer in the 1980s. I like the idea of being a cyberpunk/anime inspired car vs. yet another boring, over-engineered, wind-tunnel "hypercar," wedgemobile. But this design needed much more time in the oven. This should be an early draft design for a concept car, not a final.

[@sendingit2601]

I can appreciate the devils advocate behind this. BUT, they have created a bunch of bad press behind a product that a VERY small part of the population can actually afford. And they are targeting an even smaller part of that population that finds this even remotely appealing. I simply don’t find rage-bait for maybe a few weeks a success. My best friend currently has a f type, owned a xj, a xk and XKR. He has the money, and thinks it’s a shit move. Personally, (which doesn’t really matter) I think it would’ve been a great success if instead of ditching all iconic design cues of previous vehicles, they highlighted there past cars and there designs in this new car, and really leaned into a truly *villanious* jaaaaaaaagggg. But, instead they are targeting a rich, feminine, and lgbtq demographic. (I have no qualms with this demographic) but it is a crazy niche target.

[@dgafkucky]

looks like a 5yr old and AI design with a chatGPT went back over a Chrysler crossfire

[@Fall2Caine]

Feels alot like behi😂the scenes the Executives ate in a fight with the engineers and designers and so the result was "fine, you want different tyen here you go, good luck selling it."

[@PhuPham-vj4gd]

Jaguar created 15 new DEI departments and it shows.

[@eaglefat9398]

It looks like a poor ripoff of the Buick concept Avista... and the Avista honestly looks like what a Jaguar concept should have been.

[@LoneWolf-rc4go]

08:53 This is probably the core of the issue. The fact that they produced an advert for a car with no car in it really speaks to the fact that I don't think they have confidence in the design. They can use as many pretty words and as much artsy language as possible but the whole thing is really meh. I could be wrong but it just looks like some generic 'next gen' car that you'd see in a video game.

[@Shadowdmh]

It looks like the generic definition of a cyberpunk car with no defining features or effort. And stone in the interior!? I’m sure that will do great in an accident. If jaguar was willing to kill their brand and forsake their history for a car and this is what they put out, they deserve to go out of business.

[@Αναστάσιος-σ8υ]

If Boy George was doing the presentation of this new brand named FAGUAR it might had worked to a certain audience.

[@falcongamer58]

They should have used the Jaguar Vision GT

[@xraider927]

*THIS!!!*

[@HappyRescues]

They saw Tesla putting out garbage designs and making money so they said, hold my beer, we can do that too.

[@magneticartmaster]

I'd do a batmobile matte black wrap on it. Add some fin spoilers, and I am ready for comic-con.

[@Theweouthereforrealclub-]

More like a drag race, the one with dudes in heels

[@aaron677391]

it looks like a USB charger on wheels that also contains lipstick

[@leoandriasyan4158]

I think they’re pushing the boundaries of design on purpose at every chance they get to try to achieve the cybertruck effect; ie hype created from how controversial and extreme the design is.

[@byronrudnik2621]

The back looks like a Chrysler Crossfire got humped by an air conditioner.

[@PewpewProfessional]

That car must be powered by Bud Lite

[@sandyno1089]

🤣🤣🤣🤣🤣

[@RobertodelaVega-t3w]

That Bud Lite Queen would be their only customer.

[@JacobPaul-ix7oc]

@@RobertodelaVega-t3w A list of potential buyers: Ellen Degenerate Elliot/Ellen Page Amandla Stenberg Leslie Headland Giorgio Armani Joel Schumacker Ruby Rose Elton John Big Mike Obama

[@anthonyvendetti4570]

This car looks like the modern EV version of a Chrysler Crossfire.

[@CaucasMoutainsWhiteFemale33]

😂But Way 2Long

[@nicklehne7486]

I don't TOTALLY dislike the design, and I think it partly stems from liking the animated batmobile look.

[@djfuzzo1]

to be fair. most concepts from 20 years ago looked like this

[@nicksimpson88]

I actually like the way it looks

[@mikeydflyingtoaster]

From certain angles, it’s not too bad but, in my opinion, it looks very heavy

[@colinhare4722]

This makes all other cars out there look like your grandpa's ride. Get with it old man. Open your grandpa mind and say no to rounding those edges.

[@thecrazyswede2495]

@@colinhare4722 Luke! I'm your grandfather. cheers! / CS

[@Broski_Nation]

What Jaguar needs is Matthew McConaughey monologuing in one of these cars. That'll save the brand!