The 2026 AFEELA is a Sony. And a Honda. With Some Help From Amazon.

[@olaniyiolamilehin3090]

That PR guy is trained to the teeth. Like an Apple Campus graduate. 😊

[@kwhyle]

They gave off a very uncanny valley feeling.

[@firefox39693]

😂🤣😂🤣 I know. Good job, but, also, I can't watch.

[@Tmrfe0962]

I thought I saw him pixelated for a second….😂

[@mcertem3714]

"Don't worry, we'll get there." Tom, that's when you say "We are there. Answer the question please." or you get out of the car.

[@enoughofthis]

Like a lucid salesman

[@M1911jln]

This car is absolutely something I've got no interest in. I don't want themes. I don't want artificial sounds. I do want real buttons.

[@neelkrishna]

Honda has an Accord to sell you then. I have one, the buttons are great. This is mostly for Asia I think

[@Sabundy]

it has real buttons. Plenty of them if you actually looked.

[@jordanfishburne4652]

lol ok then don’t get it twisted

[@derricklopez1146]

This car is awesome.

[@Sabundy]

@@derricklopez1146 agreed

[@jondevansky186]

The car for people who couldn't care less about cars.

[@Mumble-s_Noodles]

Wait, there is a car here?

[@ES-sf1tz]

That's honestly like 80% of the population. Maybe more.

[@Pro1er]

The car for people who couldn't care less privacy.

[@BillLaBrie]

Battling Tesla for that market.

[@jamesphillips2961]

VROOOMMM, VROOOOOMMM, no six, no stick, no sale!!!! I'm a car car!!!

[@unlvqasl]

Is this thing a joke? It certainly is a solution looking for a problem.

[@jeffer1101]

This is what you get when marketing and tech geeks design a car. For starters, it's a sedan, so if it's not a Camry or Accord, it will be a tough sell. Next, no buttons or dials for HVAC and infotainment controls , no door handles, no traditional steering wheel. A massive display and amount of tech that is likely to add distraction to driving it. Lastly, it's likely going to be $100k+ so it's not going to be what people are asking for. People want an affordable regular car. If you want to make an EV, make something that is like a normal regular car to help migrate ICE drivers over to EVs. These creations are nothing more than play toys for the rich. Further complicating it's success, the "rich" want a prestige brand, not a Honda/Sony collaboration.

[@ES-sf1tz]

I agree that they're busy trying to make EVs that aren't like cars and it's' dumb. Look at these fucking steering wheels on this and Teslas. It's so goddamn dumb.

[@LoveStallion]

Yeah, those Model 3 sedans are just sitting on lots and not going anywhere!

[@nut2964]

i can agree w most of this but i dont think its true. on the west coast (idk about east) of the us, teslas are hugely popular and have all the things you listed. its for tech nerds who want a techy car, and tech is a huge, growing industry. its unfortunate bc i hate teslas, and i hate the “sanitization” of cars. i agree it likely wont sell well, but not for the reasons you listed. its meant to be a tesla competitor, but why buy an afeela if tesla is right there? it doesnt have the brand recognition that tesla has. while ofc its made by honda, this is not targeted to honda fans and that much is clear.

[@FadeDance]

Don't forget the Spider-Man theme. For the sophisticated high-end tech buyer.

[@chriscase503]

The name sounds like a high blood pressure medication.

[@faheemabbas3965]

The Honda and Sony partnership is going to fall through like Honda and GM.

[@tonystorcke]

Honda is doing very well with the Prologue.

[@EUC-lid]

@@tonystorcke There might be selling well to rubes, but folks who know they’re built by Gm aren’t buying them. Honda made it very clear to GM that this is a one-off partnership. Even GM is abandoning Ultium.

[@falsificationism]

Were door handles ever THAT inconvenient? Feels like automakers are out of ideas so they're going backwards. Did we really need knobs for climate control? Nah. Did we really need door handles? Nah. Rearview mirrors? Eh, let's replace those with a camera. Softwareize everything to make it seem futuristic.

[@mart0225]

VW has a stop sale on the ID.4 due to electric door openers.

[@falsificationism]

@@mart0225 Doesn't surprise me. Building good products is about reducing points of failure unless there's a compelling justification. As Einstein said, "Make things as simple as possible, but no simpler."

[@parasharkchari]

Sony+Honda+Amazon Mobility. Sounds like a SHAM to me.

[@stopthefomo]

WINNER

[@rafeevans]

These are not fly-by-night vaporware startups.

[@bassandtrebleclef]

Oh good, I can buy a car not just partially dependent on IT security but completely dependent on it! 😂

[@genewong8204]

This vehicle will appeal to fans of high tech, not auto enthusiasts. It’s the direction of future cars. Nothing wrong with this as long as we have other options. It’s the perfect example of why Jeremy Clarkson ended “The Grand Tour”. There’s zero driving passion.

[@axion8788]

Solves nobody's problems. Wow, it has screens! Wow, wow wow! Anything about 400 mile range? No. Anything about new battery ? No. Anything about price? No. Will it REQUIRE a lifetime, paid subscription for the first and all subsequent owner? YES. Sony Honda Automotive Manufacturing... SHAM.

[@tommihelich2613]

@@денисбаженов-щ1бnonsense. Japan did more than just parrot western ideas; they expanded and innovated beyond that base.

[@tommihelich2613]

@@денисбаженов-щ1б QR code. Since you asked for just one.

[@Jay005]

Holy cow you weren’t kidding about the “very prepared speech”! Thanks for the content, Tom!

[@nattk.7612]

Will it come with ads?

[@karlInSanDiego]

Thanks for sharing your underwhelming demo, Tom. I feel like it will be very easy to dismiss this techo-crap mashup. Honda is so very very lost on EVs.

[@fatboy19831]

How about just a basic reliable fun to drive electric car? Please try that Honda? Give it a hatchback.

[@faheemabbas3965]

Sorry, gotta make money off of you in every. Single. Way.

[@karlInSanDiego]

There's an awful lot of hopium in this demo. Trust us, we'll obscure the passenger side display, later. Like Elon. And it's soundproof. Trust me. Ugg. Sorry you had to endure this, Tom.

[@Tmrfe0962]

Brought to you by the folks that will follow and record and, sell your every move. Just relax and let us dictate to you your every mood and feeling…wow. But, thank you Tom. Only review of this big brother device.

[@RumblestripDotNet]

sorry, well, not really, but. just. no. I'm sorry. I mean it this time, Tom, but I had to click off about 7 minutes in because I was having an allergic reaction to this "car."

[@LoveStallion]

The PR guy is one of the 3 owners of a Sony mobile phone.

[@ForgotToMentionThat]

Why not a simple Honda fit with all wheel drive? Maybe diesel? Just a simple car that will go over 200k miles like the one I have?

[@1997nick]

The Fit has been out of the US for almost five years now; it's not coming back. And anything diesel is a pipe-dream here. "Simple" is not profitable, so you're not going to find that anymore. I don't particularly like this car, but this is where cars are headed.

[@adicahya]

They showed this for what 3 years already?... Xiaomi show their car just around December 2023, and they car already sell by April.

[@GetToThePointAlready]

This car is designed only for tech KZbinrs. Guarantee you that this is specifically built for people like MKHD.

[@leveraged6694]

Cool now I can tell people to move the hell over using the front info bar when they’re camped in the passing lane.

[@Mkvkuv]

this car is everything i don't want in a car. it' just give me a high performance ev with minimal screens and no cheesy tech

[@scottkempton6085]

Hard pass. Good god.

[@stephendettman901]

Oh yay, another car manufacturer hoping to solve all the problems no one actually has. (Great video as always Tom!)

[@DrivenCarReviews]

But... Spider Man!

[@philipduke1792]

young Wayne Brady

[@AlisonAZ]

It's too much. I don't want to live in my car and pay subscriptions for all the distractions.

[@jonathonalsop2120]

Sony has always created some products no one wants, or at least only a niche group of weirdos are interested in. ... Personally I've always liked Sony products Playstations, trinitrons etc, and I loved my 2007 Honda Fit as well as the brand in general, but how I react to that front 'media bar' is that I want smash it with a sledgehammer.

[@LalanthaPerera-ns1ue]

Afeela looks like a very promising electric vehicle!!!

[@PickensDon]

Can we use the PlayStation remote play while driving?

[@TheJ1s]

So this looks to be a luxury brand with advanced tech, I hope it could keep up with the Tesla's Model S.

[@angeleon197]

Another great video, Tom, even though it's not your normal take on it. I like the car, it definitely looks futuristic. My only concern is the distraction from the screen on the passenger side. How exactly will they make sure the driver isn't distracted by what's on the screen. Maybe a private screen protector overlay? Who knows, but it looks like the future to me!

[@paulgiannamore3274]

This Afeela is exactly representative of why I think I'm on the last new car I plan on owning in my lifetime. Yep, it's "only" a '22 Accord Sport, and it "only" has 195 horsepower, but it is kind of fun to drive, kind of comfortable, does what I need it to, is a willing partner on back roads or the Interstate. No, it's not an MB or a BMW. It doesn't electrically go 0-60 in 1.9 seconds (and where do we really get to use that on public roads anyway) , but what it does, it does with some food for my driving soul. We all have cars like that. For me, it was what I could afford and it does what I need it to with some character and passion, none of which involves message boards, steering yokes, gigantic entertainment centers to watch while the car "drives itself." Does adding more distractive capabilities represent anything a person with any motoring passion really wants? Tom, I find myself watching fewer reviews, and it's not anything you do. You are terrific, but the products are becoming more and more bland and more and more out of reach. Sport utes everywhere started it, giant trucks added to it, this kind of stuff will finish it. (And instead of 'save the manuals," could we have had a 'save the sedan" movement? Just a request.)

[@jocelyndeguise]

I think not a lot of people would give a shit about the greeting screen, with sounds and (probably) scents for more than one or two times. You then wish for a "bypass" button. Even Tom's crack about "does it climb walls?" shows how stupid the whole PR guy crapfest thing is. It's a goddamn car, but they're selling it as a Sony billboard on 4 wheels. Ridiculous ...

[@JDelta87]

I remember years ago when this was just a concept and Sony had "no intention" of making it.... alone, but with Honda, they're all in. Looks interesting and I'll reserve judgement for the production version.

[@caseyalexander1705]

“for an Enhanced departure”. 😂😂😂 …was all I needed to hear.

[@stephenwinter8892]

Greetings from southern Ontario Canada I really enjoyed the video hopefully this ev will be a better success than telsa or any others in the north American market

[@GetToThePointAlready]

The PR guy talks like an NPC

[@samy4288]

I'm wondering if we are going to have it here in Australia!

[@stopthefomo]

Name gotta change - I’m NOT “feeling” it 🙄

[@bob808]

I don't think this will do well. It's got a few 'features' that people either don't want (or have tired of) in new cars.

[@privettoli]

Honestly it's a prototype that gives me 2010 vibes. Complete garbage full of gimmicks. Would be surprised if they actually release this vehicle and actually get any meaningful sales done.

[@faheemabbas3965]

This Honda and Sony partnership is gonna fall off like Honda and GM.

[@denault3985]

Not sure about the airplane yoke, makes driving difficult. Btw, just too much distraction due to those huge screens and of course sound.

[@DrivenCarReviews]

Well, it is a concept and concepts MUST have a yoke. Hard to know if it will make it into production.

[@joshsale5817]

Hi Tom. Not related to this video but ... I'm considering the purchase of a new car (Mini Countryman SE) and its been forever since my last purchase. Your video's used to suggest a service that helps consumers to figure out what is a reasonable purchase price ... but you seem to have stopped doing that. Do you have any current recommendations? Do you have any suggestions for guiding consumers through the current car buying process once they've determined what they want? Thanks for all of you videos! josh

[@fuelon]

Looks like Honda and Sony are taking a page out of Chinese NEV startup companies.. though they should also copy China speed. 2026?! and they started to work on this when?! lol come on - XPeng, Li or Xiaomi would spit out 3 cars in the same timeframe

[@Wised1000]

A PC with wheels.

[@concinnus]

A PS5, more like.

[@daves1646]

Nice try to get to capability Tom! Can it climb walls now?? I guess we know what it looks like and that its planned for 2023-4 SOA drivetrain content. Hopefully, they have REALLY giving the JV freedom to update vehicle capability to ensure AFEELA doesn’t come out 1 or 2 years behind SOA (aka BZ4x/Solterra). Thanks for letting us get the full spiel from the AFEELA rep, Tom.

[@EUC-lid]

I was excited about a Sony / Honda partnership. The Afeela looks great. The AWS thing (and this presentation) makes it completely undesirable. Vaporware regardless.

[@globanxiety]

why would you polarize it? just write a code that will blur out the passenger side whenever necessary or required by law.

[@AaronHope_Sow]

Nice looking car! Maybe tech overkill!?!

[@legambaz]

How many airbags this one got?

[@kga1978]

Oh man, April 1 came _really_ early this year! My God.

[@GetToThePointAlready]

I thought it was cool a few years ago but the more I'm seeing it, the less I'm liking it. People who could actually afford this car aren't going to care about that those kiddy theme gimmicks.

[@Accuaro]

I... had so much hope for a sleek, cool car. I'm just disappointed with what I saw in that interior, shts gonna be expensive af too.

[@mezican12]

It’s only 40k

[@daniel0703]

Nothing says safety more than 1000 things designed to distract you from focusing on driving in a car.

[@ctclardy]

Interesting and entertaining but, I don't need an expensive, elaborate, and complex entertainment center for my vehicle while I'm driving.

[@nathanwright8616]

this car is quite literally a gimmick itself

[@jamesphillips2961]

OK, per the website: about Accord/Camry size, about 460 HP in AWD form, 91 kW battery, can the unnecessary range killing 21" wheels. Do we need all that Times Square stuff in the front? And 150 kW charging max? OK, there's that. Then there's a ....yoke, that's gotta go. But you do get "Subtle Elegance in Motion" and a "A Creative Playfield Open to Everyone." I mean, who doesn't want all that, right? And above all else, there's a "Synchronized Sense of People and Mobility." Made in Ohio so guess you'll get a tax credit, assuming Trump and the GOP doesn't kill that if they win. And it appears the charge port is on the driver's front. How bout passenger front or driver rear so we can kumbaya at Tesla SCs? I miss anything?

[@bbwlc]

I'm pretty sure there is a Black Eyed Peas song that they market this with..."I've got Afeela.........."

[@Sabundy]

In my opinion too many people are severely underestimating Sony and Honda here. Especially Sony ...... people have short memories and have forgotten how successful Sony has been at entering new markets and disrupting them throughout its long history. While it's impossible to say if this is going to be a successful product.......I would not necessarily bet against it. I see enough differentiation with what they are going for with this EV to think that Sony may just be onto something here ......

[@bhmbill]

Honda LG is building a battery factory near West Lancaster OH, i would expect for this vehicle and others. Likewise Honda is expanding its footprint near Marysville existing production facilities.

[@daudder]

I want one…

[@2151abell]

No Thanks waitress, I'll Just have a '69 Dodge Challenger to go..... in black & Red.

[@WOOF95]

How very cool!!

[@JarmelSingsKaraoke]

Happy Tuesday

[@brent73rn]

The presentation was so uncomfortable and almost condescending at times. I can’t stand the name and that’s after hearing for literally years now. I like tech and electric cars but this tech actually makes the car unnecessarily complicated. It also looks dated now, it’s been a prototype for too long.

[@StevenMillward]

it has some cool features, but they're all features in several current EVs. by the time this actually delivers, those features will already be available in more and more rival EVs. and I'm not seeing enough excitingly Sony elements to this.

[@LoveStallion]

I want to use the media bar to display mirrored text so I can talk to the driver in front of me who's driving too slowly.

[@JohnInSale]

Forget the awful steering wheel from the Tesla and it would work, perhaps 🤔

[@mcertem3714]

Yeah, right... I always wanted all my Amazon devices $Rootkit'ed.

[@Just-a-guy926]

This thing is probably going to be $70,000

[@nicholas6789]

As is typical of Japanese cars these days, it will already be outdated on arrival

[@Namesi]

Can't help but think about he Verizon and AT&T widespread outages the last couple days where people who are already using a "smart key" to access their car couldn't access their car due to not having a cellular data connection. Something unsettling about having a car with cameras pointed every direction (including inside the car at its occupants), no physical door handles, and an affiliation with Amazon Web Services who hav strong CIA connections. Seems like at some point these vehicles will simply drive themselves (and you) to the "re-education facility"

[@jamesphillips2961]

You are aware you also get a key card with your Tesla or an actual fob in a Hyundai, right, Komrade?

[@Namesi]

@@jamesphillips2961 Go find something else to do bot.

[@charlesrogers8420]

Upper middle class snobs will purchase this accessory.

[@LightsOnMultiMediaMindArts]

Even the name is embarrassing.

[@xpla1n934]

Streaming a play station? For the price that's gonna sell they can just include a ps5 inside

[@ChristopherWalkenActor]

pass

[@GallacherJoe-b3v]

Ivory Gateway

[@godofdun]

I'm afeelin some free bananas! 🤪

[@steffen6964]

Besides the bad brand naming choice, I can't really picture that a lot of affluent people who have the means to buy such a geeky car would actually do so. There are already several large, tech & feature loaded EV sedans on the US market (Lucid Air, Tesla S, Mercedes EQS, BMW I7, Porsche Taycan), and none of them is currently selling particularly well. How will launching a new large EV sedan under a completely unknown, unproven brand succeed in such a crowded, very competitive segment? Sony has zero expertise in developing in-car entertainment software & features and Honda has no expertise in developing and marketing a high-end tech-heavy EV sedan. Both companies are clearly punching way out of their class with this vehicle. Good luck to them anyway.

[@i3drivingnerd]

Just what the industry needs, another unknown brand... just sell this as a Honda-badged EV (new Insight!?) with Sony tech and be done with it.

[@HyperionLogic]

Everything this car is proposing to do in two years is already done by Chinese manufacturers today. The Japanese car industry will not be able to compete if they continue to move at such a slow pace.

[@DrFrisb]

80k min cost my guess

[@barryw9473]

150 kW is weak for a 2026 vehicle with a 90 kWh pack.

[@2quick2come]

The design is pretty disappointing. But a long screen should make up for that.

[@Sam-p3p]

whats new????? market already had/has abundant of this

[@MathrueoSundberg]

Cleo Plaza

[@mugennsx]

I am a super fan of both companies but this thing does not speak to me. It looks way worse than Sony's original Vision concept. The entertainment doesn't seal the deal for me. Without that gimmick, this car is actually several rungs worse than several Chinese EVs which feel far more evocative.

[@GlocknerBua]

150kw charging in 2026? Not going to fly 😂

[@オルフェーヴルの夫]

We wuz honda pr team and shietsssss

[@yass123]

So they just put a PlayStation into a car? 😂

[@anthonyc8499]

This thing is as interesting as a manila folder. The EV tech dates back to 2016 with slow charging and mediocre range. Definitely a suburban commuter car for those boring drives from Everett to Bellevue or Carlsbad to Irvine.

[@TransitAndTeslas]

I don’t think I’d ever buy a car from SONY of all companies. The company that brought us proprietary innovations like Memory stick, UMD, and AT&T locked ps Vitas. No thanks!

[@benkendim9379]

They brought you $ROOTKIT!

[@CryoiX]

234 miles of range at 84% is not good for what this is going to cost xd

[@DrivenCarReviews]

That could be a simple graphic that means nothing since this is a preproduction prototype. I’m guessing we’ll know a lot more at the LA auto show.

[@CryoiX]

@@DrivenCarReviews let's hope for around 400 ish miles of range at full because this car ain't gonna be cheap I'm assuming just because of Sony and Amazon it's going to be around 130,000$ so this ain't gonna be cheap

[@IanFong-mt4yp]

Why wait for something that will be dated; fly to China and you can drive a similar model with lidar, karaoke, etc.etc. now. Available years ago and it's a half to one third the cost.

[@ErnestJulius-i9z]

Garrick Ville

[@erikesparza685]

Still not wild about the name.

[@janikakis]

Afeela like this is just a showcase for how many distracted driving tech a company can cram into a car cabin.