The ABCs of Marketing with Andrus Purde

Marketing guru Andrus Purde from Outfunnel explains why part of the marketer’s job is to keep failing. But you’ll also learn about useful tools and tricks to up your marketing game from zero to hero.
Andrus worked in Skype in the 00’s as a Product Marketing Manager. He was also the head of marketing at Pipedrive for seven years, helping the company grow from zero to 70,000+ paying customers. Currently, he is the CEO and one of the founders of Outfunnel where they try to unite sales and marketing on the data side of things.
Check out Outfunnel, the only data connection platform designed for sales and marketing apps: outfunnel.com
TIMESTAMPS
01:08 What are the first steps in planning your marketing strategy?
03:22 Which channels should I use for marketing my product?
05:40 What should I know about SEO?
07:29 What about content marketing?
08:24 Should I use social media and paid ads?
10:00 How can AI help in marketing?
11:44 What are Andrus Purde’s biggest marketing fails?
13:00 What kind of marketing tools are out there?
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Check out Outfunnel: outfunnel.com