The Appeal of Panerai - PAM01312 Review

[@Mister19Eleven]

That is a gorgeous piece. I didn't originally think Panerai was quite my kinda style, but they really grew on me. They are so distinct, hard to mistaken, unique, and are really their own niche category. I love that 1950 case but the regular Luminor case is just as appealing to me in a different more simplistic manner. I think a Panerai is a great way to round out or complete a balanced collection.

[@PeteNice29]

What appeals to me is, look at how many watches look essentially the same. Panerai only looks like other Panerai.

[@paulweis9797]

Best buy if you like to make it an understatement. Wearing Panerai's since 2005 and and will never stop looking at the sheer simplicity and timeless design. As rightfully mentioned, they are intended to be worn. Selecting a Saphire Glass might save you from some scratches as opposed to the composite (plexy type) glass. Scratches on case etc add that little extra history in my opinion and age and charm is a nice thing to have. Keep a very good value as well.

[@theonlyredspecial]

Well said 👍

[@Bobsbargainbasement]

Fortissimo! I’m Italian so I naturally love Panerai! 👍

[@BruceWilliams]

Woo Hoo!

[@markski7725]

One of the more thorough, interesting and genuinely informative and balanced reviews out there. Nice job! I'm going to watch more of your stuff.

[@theodoreahn9661]

I think this is the first time I've seen a serious 1312 review. I own one and I don't feel like I need another luminor. Many ppl says pam001 or 000 for a perfect the 1st panerai watch but 1312 has almost everything ppl will ask for their first panerai. Has sandwich dial, small second hand, date, clear case back and fantastic 3days automatic movement. What more can you ask for? Great piece and thank you for the great review as well!

[@steveeschweiler8603]

Don’t forget, it also has an in-house movement.

[@NeilRaja]

For me the design aesthetic is what drew me to the brand. I love that you can’t just go to a mall and see one unlike your Rolex’s or Breitling’s. I have the 088 and looking forward to wearing it in over the years. Nice video!

[@sharkbaitbob]

Very polarizing brand. Picked up my first one and enjoying it

[@theonlyredspecial]

I love them too loving my 323 for some time now 🙂

[@bucknut2000]

there are a few watches you can spot from 20 feet away, Panerai is one of them. It's not subtle, and thats why a lot of people love it.

[@BruceWilliams]

Oh yeah for sure!

[@Semach]

Hell, you could read the time from 20 feet away.

[@WINDINGCROWNS]

Panerai is a great brand. I was/am a huge fan. I use to be on timezone, paneristi and viapaneristi forums all the time. Among other forums then moved on but after about ten years of having no panerai in the stable, I have considered one again. Kobold seal was another great matchup to the panerai. The one on your thumbnail is a 1950 case. I had the luminor case.

[@melprophet1936]

My Panerai 233 is my favorite watch. Years ago when I was shopping for a Panerai, I was about to buy a 312 when I saw the 233 and fell for it. I like the sandwich dials of certain Panerai models which give the dial some depth when the lume is going and in the case of the 233, the domed crystal is amazing.

[@nollissey]

My birthday is coming in a few months time and I'm still deciding between both 233 and 1312 or perhaps the the 268!!

[@aliasghar8230]

Pam 233 is also my favorite I have already purchased golden n black

[@ShanePleasance]

I believe I must have that risk taking gene. Its both a curse and a blessing. I took delivery of my Bronze 1950 Luminor to be honest because I thought it was a good deal and for the sheer in-your-face chutzpah of having this 47mm diving bell strapped to my arm. Turns out I love it. I mean I LOVE it. Just ordered a bright green strap with a bronze buckle. Looks like I am lost, and happily.

[@BruceWilliams]

Respect!

[@zalsentzer]

This case design is their best! Absolute mastery of the iconic cushion case template. Other Luminor cases are similar, but something about the proportions, creases, and curves of this specific model are simply stunning.

[@trevorjamesbradley3010]

I have the same watch! Love it!! A little FYI..... The brown leather strap shown is not the standard OEM strap. Black Lizard or Alligator is. Would rather the brown one shown here. Very nice! Great video!!

[@TrendyStone]

I've had a 111 for ~14 years and still absolutely love it. I keep thinking about getting another Panerai.

[@TrendyStone]

shaun king Any chance you’re Archie Luxury in disguise? Nonsensical ramblings, alcoholism.... I see a pattern. Is that you Archie?

[@TrendyStone]

shaun king I’m sorry to hear that. I recommend you seek treatment.

[@TrendyStone]

@shaun king "What do we know about trolls? Psychological studies show trolls tend to be male, show low intelligence and higher levels of psychopathy traits - low levels of empathy, guilt and responsibility for their actions - and higher levels of sadism traits, the enjoyment of causing others physical and psychological pain. They are often unemployed and can't enjoy sexual intamacy (except through self stimulation via pornography) since they struggle to maintain healthy relationships."

[@TrendyStone]

@shaun king "...I have an excellent education, a successful business and a fabulous life and family" says the loser that spends his time watching youtube vids about things he doesn't like and then tolls the comments section. Sorry, sadists and narcissists don't have healthy relationships...no matter what you say. You can lie to yourself, live in denial and pretend all is well...but deep down you know your sick hobby is impacting the rest of your life.

[@TrendyStone]

BTW - Someone with an "excellent education" would understand grammar, spelling, and probably use fewer emojis. They wouldn’t use “LMFAO” as a crutch whenever they can’t think of a counterpoint.

[@mikec3454]

It took me 14 years of watch collecting to come around to Panerai. Picked up a Luminor 773 last week and already can't wait to add a Radiomir.

[@carminered]

this watch is too beautiful. huge fan of the 1312.

[@WatchUnwind]

Just bought a Panerai luminor marina 00510 8 days and it’s amazing. Once you have one of these on wrist your hooked. Different than anything else but done at a high level

[@antonykoe8981]

I already in love with panerai watch, before i knew it brand. Only because of the shape. And Last Christmas is the first time i buy my first panerai BY my own🤣 it was panerai luminor marina carbotech😍 next target is Submersible 47mm carbotech 😁 nice to know you all😁

[@roamy3605]

Funny: I've been looking at Panerai's lately. I fallen in love the new Submersible Khaki Green dial on Bronze. If you haven't seen it, go take a look. It's really awesome. Sold out I think. But saw one pop up for sale on WUS.

[@Afzalmailrocks]

there are many available on chrono24, beautiful watch :)

[@khalilkhazaal1293]

It's called bronzo did you know the price and if available .coz it's not available and its 4 to 5 times the original retail price . Goodluck

[@ABCTEST213]

I have this exact model! Yes, it is overpriced. You can buy a Tudor, Blancpain, Rolex, breitling to get a dive watch But if you want Panerai style, the only brand you could get is a Panerai. Panerai is the one and the only one

[@BruceWilliams]

Well said!

[@robertocarrillo9919]

Great

[@nollissey]

whats your favourite panerai?

[@ABCTEST213]

@@nollissey If you want a Panerai, you don't have to buy many of them, just buy 1312, you will not regret!

[@nollissey]

@@ABCTEST213 thanks for the suggestion! But I'm deciding between 1312, 233 and 268 for my birthday in next two months!!!

[@gregalonzo747]

I am a Paneristi and I love the Luminor.

[@williamng7530]

it has that relaxed elegance, and great durability. you can wear it everyday without worrying about scratching it up, and it's just so stylish!

[@auttiebarnard7691]

Proudly owned by Richmond, South Africa, beautiful brand, not surprising as they originate from Florence, Italy the most beautiful city in the world

[@Sebbe40]

Just ordered one! Thanks for the video, it persuaded me :)

[@erfza3166]

Oh Bruce Finally mate! Great video! I own a Pam351 and it's worth mentioning that this piece has a 1950 case, so its slightly different to the normal luminor case. You know I've owned a lot of watches but Panerai has that cool factor that no other watch has given me. p.s Don't get a 42mm pam :D

[@MisterKnightly]

I like coming back to your reviews on Panerai as I work up towards my PAM01086. I like your comments on the lack of minute track, because ultimately you're right: it's not important. Heck, the 1086 doesn't even have a second hand or date. I love that... why do I really need those?

[@thatdentaldude7903]

My Luminor Marina automatic is my every day wear watch. I absolutely love it!

[@richardweir3342]

That's really nice. Suits you Bruce

[@thomasmoll8822]

Polarizing they are. But can you still call them a “hype” if the hype has lasted for more than 20 years?

[@BruceWilliams]

Not at all I think. Hype is real when it's that sustained

[@theodoreahn9661]

Panerai hype? You know Bell & Ross... that I'm gonna call hype.

[@theonlyredspecial]

Every year for the last 10 years I've seen videos from youtubers saying the panerai brand is dying. Shows no sign of it to me.

[@lancerichardmorton1981]

Excellent review Bruce. I really like Panerai but so expensive. I have a friend who ownes one and it's just gorgeous. Maybe one day. 😉

[@stauffer65]

Great review and info as always. I have bin looking for a 111 or 112 at a fair price. I like the fact that these models are classic and much more cost effective to service. I original ly wanted the the 8day 392 but the cost to repair is much more significant as they have a in house p9k movement I think. I love the look of these watches and rich history. Thanks Bruce!!

[@primecreator]

Never been into Panerai but the vid has peaked my interest. Certainly a more interesting watch than the Rolex on your wrist I think.

[@dexterousling1875]

Is definitely a unique watch! But best bought in secondary market not worth buying in retail as it depreciate alot if you are really interested in panerai

[@robdavis1248]

Looks great on your wrist.....a must add.

[@31hallite]

great video, I own four the lumior 3 day gmt, radiomir black seal, radiomir california and the bmg tech sub 47mm love them all.

[@IrixGuy]

Great video! I have the PAM00112 and Super Avenger. The Super Avenger does wear taller but I’d have to say that it wears more comfortably, due to the case-back design.

[@Macm73]

Panerai luminor marina specchio blu 44mm is my favourite panerai. Love how it looks on a bracelet.

[@philipsdefreville6138]

Excellent video, nice watch. There is a lot to like about Panerai, glad you were positive.

[@samuelball8775]

Cheers Bruce. Nice watch and great review.

[@jeremypitotti1227]

Bruce. Nice to see you review Panerai, got a Luminor Marina titanium ( Bettarini case ) and a classic Radiomir " black seal" . Love them !! Thanks for the review you did on the Rolex Airking. I was considering it and after the review and my decision was driven by your macro shots, I got hold of one! Have to say that it wears great and the looks different from the usual line up of Rolex sports models.

[@karbuckle8294]

The 42mm submersible collection impressed me when I was at one of their boutiques recently but I nearly laughed out loud when I read the price tag

[@JP-pl9mv]

Simply because you’re out of its league.

[@doperdr]

you laughed at your pocket. 🤣

[@WristwatchDiaries]

Great Video Bruce!!

[@firasal-jubouri1312]

Panerai looks great, an excellent watch with history and uniqueness.

[@i635503]

Looks nice on wrist. I also have a 7.25 in wrist. So your videos help out. I never realized how so many guys have such small wrist. I'm not a tall (5'5) or big guy (180) haha.

[@BruceWilliams]

Thank you Martin

[@Milofchg]

I wonder if you can change the dial and hands to a 2021 non-ecru update version? Also a silver/steel seconds hand as well. Since 2020 the 1312 comes with a closed case back and the movement is not decorated.

[@m1garandisthebest]

THE REAL JOHN P (of Delray Watch) IS WHO I THOUGHT YA WERE TALKING ABOUT :((

[@Gundal66]

Finally someone doing a review of a Panerai =)

[@joexg50]

Well I like what you have to say about this brand. I have only known one young guy ( A body builder ) with bigger wrists than yours Mr. Williams. Yes they are too big for my now puney wrists but iF I were able to wear one I would definitely wear it on my right arm.. That crown Gaurd is the only negative in my opinion. It looks even big on your 7.5 wrist Bruce. But I like everything else bout it. Size & guard R the minuses. Like the dial, like all the straps. Have a Jolly GREAT XMAS..

[@BruceWilliams]

Merry Christmas Joe!

[@369MatteGrey]

Probably is too famous to fake. If Rolex is the first fake watch brands I've seen, Panerai is second. But, great review Bruce! I learnt something new about Panerai.

[@Eric_Nielsen]

Great review Bruce. A week ago I would've said No More Panerai, my PAM682 with the wicked turn bezel is the only one then I'm done. Now I worry I may be going down a rabbit hole. Gimme a buzz in a few months if you'd like me to send in the Submersible for review.

[@BruceWilliams]

Thanks man I appreciate that! I think this is a slippery slope, there are a few references I would love to own as well

[@LondonLex]

Great video (AGAIN) Bruce 🤓

[@hpwan2]

those scratches on the case make the watch even cooler （tougher)..

[@tolgai.altunova5858]

0:38 how beautiful the gmt master is

[@gauravindrasaab]

love my 389, hope one day i will be able to get my hands on luna rosa.

[@diegom.8773]

Amazing time piece

[@Junaid_Patel]

Jumping hour is very handy and cool

[@kjakan79]

Nice vid, to bad that the price drops so much, the AD’s wont even buy the watch back from you. The replicas are so good now, and a lot of them have been sold as gen and are floating around the bay.

[@BruceWilliams]

For sure.... AD for me all the way. Too many convincing fakes out there

[@Eric_Nielsen]

That's why I bought from a trusted pre-owned dealer, in my case Josh at Watchbox. I'd add that once you get to jump hour in-house movements like this P.9010 or an Omega 8900, they have not been faked. Maybe in another 10 years.

[@lettuce1305]

people are singling Panerai even though there are super replicas for so many brands especially Rolex and AP as well.

[@kjakan79]

Larry B yes, but the Rolex AD wil still buy your used Rolex

[@larryatchinson4557]

I had a PAM 512, 005, 048 and 299. I definitely like the sausage dial more. If you're looking at the watch head on then not really a difference but once you turn the watch to some off angles the sandwich indices totally disappear so all you see is the polished hands or nothing if you have the black hands. With the sausage markers you can tell 10 feet away it's a Panerai. I like the full polished and thinner case of the 005 but I still think the 104 is the best PAM. Full polish, a date cyclops for some extra pop and visual interest and that green sausage lume just blasts and contrasts in most light conditions which just looks great.

[@dapperlygrungy3189]

I have the PAM 328 w/ Bracelet version of the PAM 312 w/o Bracelet.. I think mine is M. I prefer the OEM straps over the after market straps wgich make the watch look cheap.

[@mohawkman4506]

Can’t go wrong with a panerai 🤷🏽‍♂️! I wear my 616 carbotech everyday

[@dechalertsumitkul8066]

I have small wrists but enjoy 3 Pam. However 44mm is the maximum for me.

[@vladislavdzh]

why did they remove the stop second function from the 9010 movement. bad balance axis?

[@dankuettel5063]

Great review!

[@tikibob3339]

Looks even better with gouges in it!

[@mihainedelcu2014]

Great video! I know the PAM1312 comes with an aligator strap. Is the one in the video an Panerai original?

[@funnylaser]

Hi Bruce, what do you think about Gruppo Gamma and their watches?

[@JungleEddie]

I like it better than the ones with the magnifier but I prefer the no date like the Pam111.

[@JungleEddie]

BTW, what do you think of the ones with no second hand like the Pam112?

[@Infotographia]

Just got my PAM 1312 yesterday! beautiful watch, but one thing that keep bugging me in, it always died after 1 day, after manually winding it for 25x, is it normal? how many times should I wind it to get full capacity of its power reserve?

[@msbrownbeast]

The Panerai is one of the thickest watches on the market

[@jakajajajajsfkdkfkc8604]

Love how macro of camera

[@deliannails4264]

Not sure whether to get this or the 1321.

[@soundersiren07]

Was offered a trade for a PAM312 (full set, OEM straps) for my Omega Seamaster Aqua Terra (master coaxial). Kind of torn to be honest. I like the PAM a lot, fits my lifestyle of outdoor spots and traveling a bit better. My concern is that I wear suits to work, wondering its just too big for that. I'm a one-watch guy, because I can't afford service costs of multiple watches. Any advice is welcome.

[@majedalessa8376]

I think PAM 312 is a better deal and it is generally more expensive than the OMEGA so if you not paying any premium you should go for it. I wore mine with suits with no problem, yes it is big but it does not bother me, the trick is that you change the straps to ones that goes better with suits. Final thought, make sure the Panerai has good service history.

[@stevenyoung5210]

How does your model have a clear caseback and beige letters? Looks like the 1312 model has a steel caseback and green letters when I look on the website.

[@vitaboost]

Panerai should've changed the reference numbers. The original 1312s had clear caseback and zero reset seconds hand as shown in this video. Now it has a sandblasted movement, solid caseback and non-hacking seconds....

[@TheWayofGrace89]

This is brand I would never consider owning myself, but to each his own.

[@djayyoda]

Taylor W. It’s a hideous watch.

[@DStOctavian]

Not all of them PAM512 1940 on 42 mm is a beauty.

[@robertocarrillo9919]

I have the 42 mm pam 1537 is just perfect for every ocation.

[@michaelbishop9157]

@@djayyoda appropriate name

[@smashexentertainment676]

@@djayyoda I find Roal Oak hideous. Most people don't know it, but beauty is subjective.

[@user-gr3rk6ur2p]

it's not all that sorry 12/17/2019 thank you for the review Bruce

[@kotch31pui]

This PAM has P.9010 calibre having hour jumping capability, being useful when changing time zone. Anyway, can anyone tell me whether P.4000 (22k micro-rotor) have such the jumping hour function?

[@HL-OOI]

Black on black is still the nicest..

[@georgiosdedes]

Is the PAM 01312 made with a display or a solid back case?

[@hobosapien1054]

If you go on the official Panerai website it shows a solid back. Various other sites show a mixture of both though most well known UK AD's show a solid back. I would be very cautious if not buying from an AD with the amount of Panerai fakes about.

[@steveeschweiler8603]

I own the 1312 and it has a display case back just like in this video.

[@missakhaladjian]

newer pam1312 44mm are all solid case back which is better imo,

[@mtnslyr]

For a tool watch I like the fine brushed look on the movement. I can work with cotes de geneve but perlage is a big nope.

[@7rslender]

Love the history of the brand and their designs especially the new submersible. But the price is just not for me. I don't' want any watch as a status symbol.

[@atl3630]

So you can’t afford it, that’s cool. But don’t insult all watch collectors on your way out. Jerk

[@smashexentertainment676]

@@atl3630 I'm alright with people thinking my watch is a status symbol. And grind their teeth :D

[@leyay7540]

I've been hooked by them for several times, but always felt underwhelmed when I saw them in the metal. The details are not proportional to their price. That said, I do like some of their designs and vibe. I would consider them if the details are improved or the prices are set reasonably.

[@raksh9]

I feel exactly the same way. Panerai watches caught my eye and lust back in the late 90s/early 2000s from the pictures in watch magazines, but it wasn't until the late 2010s that I tried one on, just like the one Bruce has in this video. And it just didn't do it for me, I was so surprised.

[@savangameder]

Price ? How much? ...$

[@paredair]

#wearthewatch - awesome sentiment

[@EDHBlvd]

Did the watch community attack this movement when it came out, like they have with Tudor’s in-house movements? It seems similar ethos, of being modern/simple, without embellishing.

[@oceanwatchesclaudejolly1742]

I love that watch but I hate the price it will be good if any Swiss watch maker will make an homage watch for panerai like squale did with the GTM Rolex very good explanation Bruce

[@nirvanaofmonkasar1107]

I own Panerai luminor 1950 gmt ceremica

[@jasonwb6884]

Like the lume, case style is unique to Panerai. I do not get excited about Panerai though, definitely not excited enough to pay for what Panerai wants for their watches. I don't think I'm the only one. Heard the used Panerai watch market is soft. So I guess now is the time to buy used, but still not interested.

[@4120306]

Would have been nice if the second hand was heat blued.

[@shipmate3577]

I'm surprised you're not a Paneristi... your wrist, active lifestyle, and watch interests make you an ideal Panerai guy. I wish you showed this brand more on your channel... and not watches from Cartier, Hublot, or JLC. The brands that have the most loyal followers/collectors seem to be Rolex, Patek, Seiko, and Panerai. Great, popular brands like Omega, Breitling, IWC, Zenith, Tudor don't have the same level of loyalty.

[@evh4611]

I will never consider paying over 3K for a Panerai on rubber or leather. Prices are insane

[@sergiocastro588]

It’s way better than any breitling for example And all breitlings start at 3k

[@evh4611]

@@sergiocastro588 I like the new Breitling Premier line, except for the tinny flimsey clasps and lack of screwed crown. For more than 3K i demand a great bracelet, clasp and screwed crown.

[@sergiocastro588]

E VH well it depends , I would put everything else first but the bracelet , because you can just buy one and put it there , however , Panerais look funny on bracelets , and the croc straps are expensive man , it’s not a cheap thing. The crown is one of the safest and more iconic , although if you don’t like that bulkiness, you can go for the radiomir , they are pretty robust and wey more iconic looking than any breitling . They last forever

[@mtnslyr]

I wouldn’t wear a breitling if they paid me, but it’s not reflection on the quality of their watch. It’s just not for me!

[@boostlee876]

Does anyone know what specific model Cartier is on the wrist at 9:39 or 9:40 minute mark??

[@TrendyStone]

Older version of the Santos, pre-2018.

[@boostlee876]

@@TrendyStone thanks man. I definitely found it after and ultimately went with a datejust 😅. I still want one though… maybe in the future

[@TrendyStone]

@@boostlee876 I have the 2018 Santos and absolutely love it. One of my favorites. Cartier has been running on all cylinders lately.

[@boostlee876]

@@TrendyStone yeah I definitely love it and will revisit getting one.

[@nolanreed7090]

Can you change the date backwards, or is that dangerous to the movement?

[@BruceWilliams]

You can go in both directions

[@SparkyMarkyMark23]

Are u a fan of action movies?

[@Star_Sn1per]

Watches made for giant nephilims

[@clark2275]

Can anyone speak to modern-day Panerai’s in-house accuracy?

[@TheGconrad]

Love the watch not a fan of the blue second hand.

[@jhonsenliandi1]

bro plizzz review your oris 65 bico,,,many thanks

[@BruceWilliams]

Video on that going live on Sunday

[@Peter-il2fv]

The rolex GMT way too small for your wrist! The 44mm Panerai is better but still too small. A 47mm PAM372 would suit you perfectly.

[@BruceWilliams]

I like a wide range of watch sizes. Its nice to be able to comfortably pull off the larger watches

[@5OclockSharp]

Pretty sure the hands are white gold on these so they can’t heat blue them.

[@dmora2386]

I'm amazed anyone is able to scratch the saphire. I'm rough with my 300SMPm and have banged in on most everything, but that saphire, thats pretty tough to damage. Unless of course I'm not seeing the scratches due to the reflections of the ceramic dial....now watch, today, i'm going to walk out of my place and scratch the gdamn sapphire...smh...

[@BruceWilliams]

John said it was his wife's diamond ring that did it accidentally

[@dmora2386]

​@@BruceWilliams ohhh theres only one way that could happen multiple times hahahahha Good man, acceptable response.