The Best Tech Product Ever Designed

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The Teenage Engineering OP-1 is the perfect creation device and the best hardware device I have ever owned: a true piece of art. In this video we explore the world of creation and consumption devices and the beauty of having a dedicated device for creation
🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of things made of pixels.

[@enricotartarotti]

Get EpidemicSound with 30 days free and 50% off: share.epidemicsound.com/enricotartarottijul2

[@kirdot2011]

I specifically remember looking up price for this it was 900$ but I guess it was 10 years ago

[@enricotartarotti]

I've been paying monthly and it comes to less than 15$, definitely worth it for me (don't forget my discount 😁)

[@RonWrightwrites]

​@@enricotartarottiOP-1 is what he was talking about

[@PhilipDunnArt]

Would like to try the music, but "discount code not found" . . . maybe it's been phased out?

[@mike-williams]

If you like the OP-1, you're going to love "the piano".

[@alelondon23]

I almost believed you. good writing, tight production.. faulty, inaccurate, biased, oversimplified. but with the comforting taste of wisdom. You are a great chef. and we know we'll end up sick if we eat out everyday. Salute!

[@enricotartarotti]

..oh, ok 😅

[@Xandalfo]

Its' surely a great piece of kit and I'd love to have it.. But man, I bought 2 Synthesizers and a Drum machine for the saem price 😅

[@feltedsneed]

When it came out the price was way lower (about $800) but since it became so popular TE decided to artificially bump the price by nearly 100%. Lack of "undo" button kills any creativity with it, and come on...the newest one costs nearly $2k and still no velocity sensitive keys 🤣🤣

[@martinharding]

The lack of undo is part of the charm and helps keep you in the analogue tape mindset. Back when people made music with actual tapes there was no undo. You might not like it and that's fine but this device is not for everyone. Also the OP-1 Field does have velocity sensitive keys. It achieves this by using the accelerometer so it is not as good as many other synths but it can do it and the implementation works surprisingly well.

[@Pourya_Kordi]

What a beautiful notion, I never thought about that, a lot of people ended up being creative because they were stuck with a creation device they had not choice to learn and create with it.

[@feltedsneed]

under what rock you've been living on for it to be a new thing? literally every artist knows it. There is even Leonardo da Vinci quote about it 🙃

[@Pourya_Kordi]

@@feltedsneed Sorry I didn't mean to offend you.

[@feltedsneed]

it's ok, you're forgiven xD@@Pourya_Kordi

[@danielcarroll8889]

That’s a great thumbnail

[@babyjvadakkan5300]

inspirational for MKBHD

[@iNerdier]

You're not correct about the polaroid, the cameras lots of the pros used were really good, expensive models with nice lenses. Andy Warhol loved the slightly weird and very plastic Big Shot but it also took extremely good pictures that had good colour reproduction when it was new. The whole 'polaroid is junk but I love it' came with cost cutting in the '80s and using old expired film in the 2010s.

[@vyor8837]

Dedicated cameras will always beat a phone in quality.

[@hipfonts]

Outstanding video. Love your content man. Keep up the great work!

[@BpPannick]

Longest advertisement I've ever watched.

[@enricotartarotti]

I even say that you probably shouldn't buy it 😂

[@SelusetYes]

not for me, i once watched a 20 minute ad to the end on youtube. The video i was watching was something like 3 minutes

[@jesuelm5482]

Intentional Creation device. What a deep way to think about it.

[@richcolour]

You summed up the Creation vs Consumption perfectly. I thought Koala Sampler was the app that would stop be buying a Teenage Engineering PO-33 (£5 vs £75). But ended up getting distracted or uninspired using the phone. I love the constraint of the PO-33, it's great for making a minute-long track.

[@SuperLlama88888]

Looks great!

[@artdehls9100]

You are absolutely right. The 90-9-1 rule... YOU ARE ABSOLUTELY RIGHT! And that's why right here right now at minute five I'm ditching your video, closing the too many tabs I have open, and getting some shit done. Thanks for the kick in the ass.

[@dattanishith3336]

Thumbnail 😍😍 is so fucking good

[@farberam]

Ready for the search engine wars video

[@OmShira]

The approach of hardware is great. Yet, neither the sound nor the workflow of this device could convince me. At that price there should be more imo✨

[@thumbsup5427]

Your thumbnails are awesome! How long does it take to make one with as much detail as you put in?

[@enricotartarotti]

Couple hours this time between shooting some pics of me and the op1 and compositing together

[@Anxious_McStabby]

Thank you for this video, absolutely got my subscribe and am looking forward to more of your content! I have wanted one of these for years and years but have always had an excuse to NOT buy one. "I have tons of software that can do all that an I hardly use that stuff...", "Its too expensive for something that's just for you." or some variant thereof. This gave me a different lens to look through. I used to DJ and it was huge for me, my confidence, mental health, just overall well being. It felt like a hobby that was made for me. Then, the more life happened, the less room there was for that. Metophorically and literally. Now I'm in my 40s and I doubt there's much call for middle-age rave DJs these days, not to mention most of my vinyl has moved on as well. I have mixing software too, but nah. I miss shaping the music with wax and Technics. I have thought about it nearly every day since about 2007. I'm doin' in man, I'm going to stop considering and get one. Just the description of your experience with it was reminiscent of my waylaid euphoria. Much appreciated!

[@vagueversatile]

My favorite synth / daw 🔥

[@Liggliluff]

Well, no, my phone can surf the web, get directions through maps, play this video, save notes, schedule, and more. Considering I'm not a musician, that one is almost worthless to me. My phone is so much more useful. So I get what you actually mean, but the title as a general statement is still wrong.

[@nullwave6686]

Can also get the flip app on your phone that is like the op-1 but way cheaper

[@lajuaninit]

The thumbnail game stepped up! Great to see. I remember seeing that device in a Swedish House Mafia video

[@_tr11]

This reminds me a lot of the reMarkable.

[@Unc3]

First impression: cool gadget, sort of like fl studio mobile, must be expensive like 300 bucks. Aaand it costs like ab okay used car. Ouch

[@enricotartarotti]

😂

[@mattward3388]

Did you just upload your google interview prep? Haha

[@buildwithbakir]

Amazing video, Enrico. Makes me want to make a video about why I prefer plugging my electric guitar directly into my amp instead of my laptop...

[@enricotartarotti]

Exactly!

[@enricotartarotti]

Learn how I ACTUALLY made my most successful videos with hands-on, practical behind the scenes breakdowns: www.enricotartarotti.com/storybehind?

[@captnoplan3926]

Great video - but it's way too expensive. The original OP1 used to cost $500 or so. TE have learned that they can charge almost anything for their devices now because of the eye-candy and the status they've achieved. Read the reviews by other musicians... it's a nice tool to create sketches, to ideate on the go, but pros still can't do without professional tools. I think it's more affordable to use an iPad, which has great music making apps. Just need to learn to be more disciplined or go to places where there is no WIFI ;)

[@Rryowa]

Nothing Phone also contribute to ANTI-distraction movement, their new OS is very minimalistic

[@davidemodena1]

I’ve tried this shit! So satisfying

[@modquad18]

A thousand doll hairs?!? Seriously?? I was all excited and going to get one for my son until you said the price, jezzers. He’ll have to stick with his Mac and GarageBand 😫

[@BobbyMasteria]

and if the OP-1 didn't convince you, try out the KEN-OB

[@edward.david_lol]

OB1-KENOBI 😂

[@oregonpsychedelic1186]

r/synthesizercirclejerk

[@ItsnotSametrical]

Why is the link not working???????????????????????????????!

[@subhranildasgupta3379]

When is the video on Threads coming?

[@rollinontheboard]

2027

[@kimmeex]

Perfect gift for kids that need to touch grass

[@HouseholdDog]

It's kind of like how Word ruined word processing with wysiwig. Too many things to play with and waste time. But seriously $2000?

[@bastardferret869]

I have a piano.

[@holeshothunter5544]

A small % of humans can create art. Fewer can invent. Fancy tools do nothing for fools,

[@enricotartarotti]

Creating can be just something that brings happiness to you, you don't need to necessarily make world class things (I definitely don't 😂)

[@echelonrank3927]

omg this is a crappy toy for rich kids. in case somebody missed it does say teenage engineering LOL

[@DapperHesher]

I wouldn't say it's extremely overpriced for what it is. Pro audio gear IN GENERAL isn't cheap. Other standalone products (Akai, Native Instruments, Ableton) are in the same ballpark, if not more.

[@megamarkd]

@@DapperHesher An Akai MPC Live can do everything the OP-1 does and more. It is half the price.

[@nullwave6686]

Op-1 field is better

[@paramthakkar]

So weird to see your hair open

[@Mamadordeculosprofesional]

im totally obsessed with the new OP-1 Field