The Cheapest Ever SWISS Tourbillon is Unbelievable

[@watchfinder]

We know you want more watches…. click here: linktr.ee/watchfinder

[@ErikS-]

For the ones that want to quickly know what "cheap" stands for: 9:33 "costs just a hair over 8,000 usd"

[@alejandroalartiz9451]

Thanks.

[@srfhdx5584]

For a skeleton tourbillon, an AP with a simmilar movement will set you back 130 retail and then 200-400 resale, or a Jacob will set you back 400

[@adityapattnaik1405]

8k ain't cheap, but given it's a tourbillion, it definitely is.

[@1967-l7h]

@@adityapattnaik1405 A lot tourbillions are priced at 100k+. Considering a lot of swiss made luxury watches are investments since they generally hold their value (not counting inflation) the price of a watch can some times be irrelevant if you have enough disposable income. 8.000 CHF isn't a bad price for a watch enthusiast wanting to own one of the most coveted types of complications in the industry.

[@ShredderBenjamin]

Yup, don't care if it's a Tourbillon or a Tourantula... If this is supposed to be a humbling story it's far from it at over 1/3 my annual salary!

[@TacticalTightwad]

My OCD can't stand the location of the seconds pointer on the Tourbillion. The pointer should be opposite the hairspring stake for better symmetry.

[@samiam9059]

My Tressalux with 3d face still works from the 70's... Not that this is a long time but a real beauty(imo).

[@ansariaden]

Its more of the least expensive rather than cheapest, coz even this tourbillion aint cheap

[@HORAGE]

Least expensive or most accessible is a good way to put it. Tourbillons are costly to engineer and manufacture in Switzerland and we have done the best we could given the challenges it presents.

[@ansariaden]

@@HORAGE yeah, it looks really cool and elegant!

[@HORAGE]

@@ansariaden Thank you very much 😊

[@pacovl46]

Watches like these are precisely why I’m not into quartz watches! Watchmaking art at its best! I also like the fact that it’s a skeleton and not an open heart watch because I hate the way open heart dials look! Well done and finally a tourbillion from Switzerland that’s not totally and utterly overpriced!

[@atsukoC-m9k]

Dont sleep on quartz. Theres some really fascinating pieces with crazy tech and romantic stories behind them. Check out the omega f300hz movements, or the bulova accutron. On par with mechanical with the all round beauty.

[@pacovl46]

@@atsukoC-m9k yeah, the Accutron is nice, but it's not a quartz watch. Quartz watches definitely have their place in homology and they can do things mechanical watches can't, but they're not for me. The only quartz watches I'd ever buy is a diving computer or a solar powered watch, but that's about it. I forgot spring drive powered watches. They're a quartz/mechanical hybrid and absolutely awesome!

[@jukesr]

Why go to the expece of putting an arrow on the turning tourbillion but then not add second markers ?!

[@andifelsl]

We need this arrow to ensure COSC certification can be done as they need a visual indicator to start and stop measuring time. Originally we did not have this which means we would have to apply specific working dials and hands to indicate the position during COSC certification. Having this arrow makes it more easy and we think it draws some nice attention for the observe ;-)

[@jeffbergstrom]

Love the watch. Really dislike their logo stenciled on the crystal.

[@TomasLjung-jj5dp]

So good design in tourbillon a master in watchmaking so long time ago must say Bravissimo ☆☆☆☆☆

[@jukebox8156]

Far out! Incredible watch, think I might need to take a second and third job so that I can afford one :D

[@seanbirtwistle649]

"... i gave up and played dark souls instead" 🤣😂

[@jjlink300]

“I gave up after twenty minutes and played dark souls instead” a man of impeccable taste as always

[@sharkonland36]

Elden ring now, well soon anyways.

[@hathaway.1166]

Imagine him playing Sekiro

[@tipphilips8252]

The one who didn’t made a watch company though (jokes)

[@timothyjuarez5306]

He knows where his priorities are.

[@mdemian1968]

He’d say Elden Ring now.

[@stephenleonchase6929]

To be honest though it is quite a pretty watch as well. Plus good on them for steping out and making their own watch.

[@HORAGE]

Thank you for checking it out 👍

[@humanitech]

This is one of the most beautiful forms of creative insanity in mechanical watch making .. I've seen in a very long time. Wish them great success and will start the saving process.

[@HORAGE]

Thank you very much. Its been an amazing, but incredibly challenging journey. Come by and visit us sometime. The door is always open. Thank you.

[@finnandrei5745]

@@HORAGE you are way better than other microbrands sprouting out like mushrooms and your craftsmanship is a testament that you are making luxury with wits. :)

[@tomchung3880]

So what! It’s not a Rolex.

[@tomchung3880]

It’s still not a Rolex!

[@finnandrei5745]

@@tomchung3880 lick your Rolex then 🤣🤣🤣

[@KMartineauMuisc]

Mr. Talking hands person, this channel and everything you do, is absolutely amazing. Thank you. I dont speak for all watch lovers but I will anyway... thank you for bringing such cool things to us!

[@HORAGE]

Very well said. They do incredible work and we feel honoured to have been featured on their channel.

[@TheSnookerGym]

His name is Andrew Morgan - wonderful

[@almostnoodles]

You’re not the only one who dropped something to play Dark Souls instead!

[@UlverKM]

Yeah. I’ve “dropped” my controller several times.

[@SVTBansheeman]

I raged quit and got a refund on steam. Back to pubg I went🤷‍♂️

[@UlverKM]

@@SVTBansheeman completely understandable, my friend. I never had to patience or friends for the BR genre.

[@larsschwurack963]

It's probably more frustrating than starting a watch brand 🤷🏻‍♂️

[@anonymousstout4759]

Git gud scrubs

[@matzmx]

This was a beautiful video. Anyone else agree that just watching a video of macro shots of wheels, cogs and pallet forks is mesmerising?

[@HORAGE]

Even we are drooling. Incredible video work by Watchfinder.

[@HORAGE]

@Eric Erickson Many thanks. You will have to visit us sometime in Switzerland.

[@davidkaplan5517]

it highlighted the poor utilitarian finishing.

[@MarkFenimore]

@@davidkaplan5517 Nothing is perfect but looks pretty dang good to me considering at this price there's NOBODY finishing that many bevels by hand. The lattice pattern means a ton of facets and they really do look even and well polished to me. Bravo, @HORAGE I am impressed. I donated to your cause and am still hoping to win the $1 watch!

[@dieterspecht36]

@@HORAGE Beautifil I am already checking the website! Gorgeous watch by the way congratulations guys!

[@klaassiersma4892]

8 grand, man that's a steel for a Swiss made tourbillon.

[@HORAGE]

Thank you very much!

[@jimmurphy6095]

I love the "Industrial Skeletonization" look to it. Beautiful watch.

[@HORAGE]

Thank you Jim!

[@grantflippin7808]

Would that be "brutalism"? Or am I wrong?

[@andifelsl]

@@grantflippin7808 recently I watched some very interesting documentary about brutalist architecture in Berlin. I knew some of the buildings from my school trips to Berlin. At that time I did not understand much and thought it is ugly. Today some 25 years later I start to understand a lot more about that architectural direction. Probably we are still far away yet from this style 😉

[@anonymousstout4759]

Brutalism has lot of asymmetric I think this is could still considered as industrial style

[@krishorst4734]

You see the fact that a husband and wife duo can produce this watch and put it on the market for 8k.......you gota wonder what the mark-up on the big brands is! Scary stuff.

[@xchazz86]

Just wait til you order a replacement strap from the big brands.

[@RexofCaledonia]

To be fair. It is my opinion that, the top 5 most desirable watches have little to do with their brands in regards to price, it is the market and buyers that are feeding this ridiculous mark-up carousel. And frankly, the carousel only affect those that can't afford the watches. The ultra wealthy are not particularly affect. In fact, it could be argued that this system keeps the circle tight and easier for them to enjoy the most revered watches.

[@atsylor5549]

@@RexofCaledonia I agree with you to a certain extent. It’s true the brands don’t set the prices but they do have a lot more control of whether they go up and down than endometrial else. They set the production amount. And they keep the prices high by intentionally limiting the amount of watches they produce each year. The only reason you have to get on a waiting list for a Rolex that hasn’t had any major changes in years is because they want it that way. They could easily increase the production on their oldest most popular models. But they don’t won’t to saturate the market and bring their value down

[@Neonregenesis]

Marketing, executive lavish salaries, boutiques rent, etc

[@andifelsl]

@@RexofCaledonia Yes indeed it does not affect the wealthiest. Luckily those people spend their money still on expensive stuff. Perhaps we should look at this phenomenon as something like redistribution of wealth without major government and tax involvement. 😉 For the ones who take enough time they will find a lot of very good watches out there. It is the group dynamics which is the problem, because it is more easy to follow what others believe is good and it is much harder to get down the rabbit hole and identify an unknown product or brand with much less reference as being perhaps equally as good in design and technicality. That's the art.

[@AhmadRaza-qo6vc]

I own this. Never thought I'd see it here

[@erimeasalem9171]

Lucky you

[@rhodes1591]

… respect !

[@RexofCaledonia]

Where you aware of the story behind the watch before purchase?

[@andifelsl]

It’s a Sunday and I am sitting here in our garden with some of our team members having delicious fish and pizza bread from Jamie Oliver’s pizza oven and we have a great time with this amazing review. 👌

[@HORAGE]

Thank you for the support Ahmad. It's wonderful to see it on the channel here. Hope to see you in Switzerland one day.

[@manoflego123]

This watch is phenomenal looking. I absolutely love the grid design for the skeletonized movement.

[@HORAGE]

Wonderful to hear. Thank you!

[@gokulpnambiar8806]

Something is wrong with people who disliked this video

[@andifelsl]

There are always some people who don’t get along with their own life. It is indeed an amazing story being told. Very well done and for a person like me who is involved into this since 12 years it is amazing to listen to it.

[@mrpicky1868]

i am guessing next batches will be much more expensive)

[@HORAGE]

We aim to keep pricing within the same realm. It depends entirely on finishing, materials, etc.

[@river1duck]

Nice! A casual “Dark Souls” reference for us gaming nerds. 😀

[@andifelsl]

If we would not consist of nerds we probably wouldn't have done that 😅

[@sfincione2000]

I've been obsessed with the Tourbillon for a long time now. It's the most beautiful thing I've ever seen in a watch. It's good to see that even today, over 200 years after its invention, it's still captivating the attention of people.

[@e3dave744]

I’m not usually a fan of skeleton dials but I couldn’t stop looking at this one. Stunner👏👌

[@HORAGE]

Thank you and very happy you like the looks of Tourbillon 1

[@shareurtube]

Same here.

[@rodsalvador3608]

This is why I subscribe. To learn about amazing feats like this! I'd feel like a Spaceview 2020 paired with this would provide you with a most interesting collection for the price of one Sea Dweller.

[@andifelsl]

Taking notes, we heard that inspiration already one time ;-)

[@thomasginsburg4792]

John F Kennedy: “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard. Horage: Hold my beer.

[@andifelsl]

I have some Tegernseer Beer 🍻 for you here. Always welcome to have one with all of us here in Biel

[@HORAGE]

We love this. The Felsl Andi isn't kidding about beer. Come and visit us for a cold one!

[@jomiongoo]

Personally you make the best reviews about horology on youtube. A true watch collector or enthusiast admires and recognizes art when its seen. These days people with money just collect for popularity and show off. Keep up the good works bro.

[@spencerlocke7443]

Holy shit!!! They’ve done it. The breath of fresh air this industry has been dying for. Modularity, customizable, beautiful, industrious, efficient and effective. This will not only sell its ass off but will likely propel Horage into the upper ionosphere of major watch manufacturers in the sales arena. We need this watch just as much and likely a lot more than we need A. Lange Söhne watches. Both fulfilling the two greatest consumer needs

[@landonstirling4338]

Your comment really touched us. Thank you very much for the kind words. Our door is open to you here in Switzerland.

[@spencerlocke7443]

@@landonstirling4338 maybe one day, but for today it is all I can do to convince my three girls and boy on the way that we are not poor. Thankfully style is not simply dictated by money so my children win awards at school for being the best dressed and although I do get to take a second every few minutes to admire the complexity, beauty, and craftsmanship of an automatic watch, I’m a long way off from the fine skilled hands of Switzerland. Cheers

[@landonstirling4338]

@@spencerlocke7443 Wonderful to hear and very well said. Thank you.

[@CDines]

After years of thinking of buying a watch, I finally might get this. Really impressed!

[@tomchung3880]

@@CDines l will definitely contemplate to get one especially since Rolex will not condescend to sell me their inferior products.

[@khalid969]

I'm glad to see the Swiss getting out of the "finishing business" and into the business of watch engineering.

[@HORAGE]

We love to hear that. We are heavily invested in engineering first above all else. Thank you!

[@jackmehoff7430]

This is a big deal, this company is made up of Mavericks and they have achieved a huge feat with this timepiece. If you can support them with a purchase, do it. It’s a win win.

[@HORAGE]

Thank you!!

[@paulhelmuth6012]

Never heard of them before now. But WOW, what a story. And what a watch!

[@HORAGE]

Great to hear! Thank you.

[@ansonjim3486]

As a happy owner of the Tourbillon 1, very happy to see it on your channel!

[@morten170]

Is it worth it? Are you happy that you bought it?

[@ansonjim3486]

@@morten170 Worth every penny if you ask me. Quality is top, remember they used to supply components to many Swiss brands. Price aside, the specification is still very impressive. The only question would be if you like the skeletonized design, and if you care about brand and resell value

[@HORAGE]

Anson, it's Landon here. Thank you for the support and for the kind words.

[@morten170]

Thank you for answering. It is a beautiful watch and a differential as well. It Will be on my watch list. Pun intended 😂

[@russianmgtowo8232]

Well goddam! I pre ordered one. Amazing story, love that dial, amazing.

[@HORAGE]

Fantastic, thank you so much!

[@russianmgtowo8232]

@@HORAGE Did not expect you to reply, Thank you guys for providing such a grear story and quality to the watch industry, it has always upset me that so many amazing brands are overlooked. Happy to support you guys, Cheers.

[@HORAGE]

@@russianmgtowo8232 Thank you so much. You are always welcome to visit us and feel free to reach out anytime. We live from our supporters and the door is always open to them. Thank you.

[@loaded2820]

Please, please, please keep the quality videos, photos, commentary. Please, please, PLEASE lose the clickbaity titles.

[@noice9709]

A truly inspirational story of modern horology! Wish the internal framework had more elegant curved shapes, all of those gears kind of look imprisoned. But for those who enjoy industrial design, this is definitely a great watch! As always, spectacular videography and wonderful journalism. Thank you for posting such amazing content.

[@andifelsl]

Amazing content. I know the watch since we make it, but can't stop looking at those shots and listening to the story by myself ;-)

[@hoping67]

I hear you but I kinda like it's medieval gate type of look, everything nowadays is curved.... including myself ... 🍻 🍻 🍕🍕

[@patrikfernstrom7607]

Did you say Dark souls? Great taste in games too Apparently 😊

[@omfgtroller]

the moral of the story is - give up on your dream and play dark souls

[@andifelsl]

Prithee be careful 😉

[@biohayzer]

I’d say the big players are spitting feathers now this has been created. Remember when they all lost their shit after Tag Heuer released a $15,000 tourbillion!😆

[@cy4624]

Don't think the big players are worried at all. In this game, top players know brand/status is everything and clients want to pay alot for the image/status. Tag and 15k wouldn't even be considered by those looking at Breguet,ALS, AP, for the sheer fact it doesn't cost enough....look at the success of RM following this strategy..overpriced mediocre pos In reality but its owners are interested in flexing "cost" above all

[@biohayzer]

@@cy4624 The big players may not have been ‘worried’ about the Tag Heuer and may not be ‘worried’ now but they let their feelings be known and slammed Tag Heuer for producing and selling such a ‘cheap’ tourbillion watch saying that it could seriously affect the Swiss watch industry🤷🏻‍♂️

[@sjsisdhdjdkssosjdhxnx]

As a member of the big players club, I would laugh and pity anyone who wears this.

[@biohayzer]

@@sjsisdhdjdkssosjdhxnx Why though? Just because you’re a watch snob that can afford a Richard Mille for hundreds of thousands of dollars it doesn’t mean that the ‘cheaper’ watches are garbage.

[@sjsisdhdjdkssosjdhxnx]

@@biohayzer because for that money you can buy a decent watch that is not trying to be what its not. A good example is a true super car like a Ferrari and someone wasting money on a lookalike car thinking he can compete with Ferrari owners at a car show. Everyone can understand that when it comes to cars the same goes with watches. You cannot compete or compare your Chinese tourbillion or a budget Swiss tourbillion with works of art like Patek, JLC, Lange, FP Journe, Vacheron or AP. I like RM but disregarding the hype, even they cannot compete with the apex watches of those brands that I mentioned.

[@garrisong]

That’s very impressive, I love seeing successes such as this. Further laments my belief that the mechanical wristwatch is the finest piece of machinery man has ever made.

[@davek8386]

I wish this brand all the success, what a ballsy story with ridiculous hurdles to overcome at every step! But I just can't get past the name "Horage"

[@Lukas-kh5gu]

surreal. I am probably going to buy this. 😳

[@HORAGE]

Thank you! Feel free to reach out with any questions you might have. Thank you in advance for the support!

[@draakisback]

I've preordered their supersede watch. Its 5k for a micro-rotor gmt with an integrated bracelet. No other company offers such a deal.

[@slartybartfast5368]

I thought the Tourbillon was a pointless innovation for a wrist watch, more a pocket watch feature, for a watch that stays on the same plane for prolonged periods, as a means of reducing ware in vulnerable areas, designed by a clever English chap and now it’s really just a showcase of what manufacturers can achieve rather than a device for improving time keeping in a wrist watch….. so 8k is WAY to much for a gimmick in my book.

[@Airman..]

The whole mechanical watch thing is gimmick by today's standards, so why do you bother?

[@slartybartfast5368]

@@Airman.. because I appreciate the engineering.

[@68madison]

Just found my first luxury watch! Thanks

[@HORAGE]

Great to hear. Let us know if you have any questions.

[@TerryBollea1]

But it WASNT certified. It doesn't say swiss made at the 6. Thats the law. You know this. Why lie?? What are you trying to sell??

[@zakrobertson8160]

The watch is absolutely astounding. The lore behind it alone has me drooling. Grail for SURE.

[@HORAGE]

Wonderful to hear! Thank you 😊

[@knightsrooks4156]

Mechanically Beautiful

[@seshelbow336]

i've watched a lot of your videos......never subscribed.....but for some reason when you asked me subscribe this time i felt compelled. I'm more into engines than watches, I'd love to see you do a video on a great engine in exactly the same style.......Hint HInt Honda K20 or F20C

[@kohlguy8656]

Wonderful !!!

[@chop661]

Had no idea this existed before this video. Thank you Watchfinder for giving us a glimpse into this great story. Love the watch, striking and modern. The chamfered square grid dial design is very telling of its modern CAD heritage and I absolutely love that.

[@andifelsl]

Its not easy to make something which is unlike something else without getting odd. I think we found a very good balance here and everybody is very happy. When you wear it on a daily basis this design never gets boring, but it is also not intrusive. Team did a very good job.

[@chop661]

@@andifelsl couldn't agree more!

[@johnpinion8033]

Only 8000 Incredible! At that price you can afford to buy 2 or 3 in case you loose one!

[@rohandalwadi1162]

$8k for this masterpiece is a steal! I would prefer this over a submariner.

[@ant7699]

It is beautiful. I like the submariner though.. However this watch has a nice skeleton look.. That square hatch design is great. A second hand for me would be good...also an auto winding feature is missing.. You get the tourbillon though........ Hmmm tough decision.

[@nearlyretired7005]

Cheaper than the the fifty seven year old Speedmaster Ed White that I'm buying next week!

[@tommoex]

Love the dark souls comparison at the start

[@donaldneo4317]

Amazing piece at that price. However there is only 19 Jewels on a tourbillon movement? Can't help but notice the pallet fork tip did not use jewel or is it that silicon escapement doesn't require it?

[@tzuyuhuang6368]

yes this is silicon escapement. and good engineering work will reduce the jewels amount ;)

[@HORAGE]

A low jewel count is a sign of good engineering. More jewels simply means there are more friction points by reducing friction points one can squeeze the maximum potential out of a movement.

[@styx4947]

They always find the best and unique nooks and crannies of horology

[@HORAGE]

We are very happy they found us and shared our story with their community.

[@styx4947]

@@HORAGE Thanks for the personal reply, you're not going to see that from Patek or AP anytime soon. That means something to me. I myself am trying to get to school and become a Watchmaker. After all humans invented Time, mastery of it is well worth dedicating ones life to

[@HORAGE]

@@styx4947 You are very welcome. Great to hear you are pursuing watchmaking. Be sure to keep us up to date on your developments and feel free to come by should you be in Switzerland.

[@khanshaz]

Excellent job 👍👍

[@finished6267]

This is IT! I've been mostly focused on vintage watches, as they are sometimes still somewhat affordable, and attainable, and there is value in vintage which is missing in modern watches; scarcity, and style. My goal has been to get a Rolex, either an Explorer or Oysterquartz, but for the money, THIS just makes more sense on so many levels. It's not "mass produced", the finishing is really world class, and the tourbillon takes it to a level unseen anywhere else in the market. Congrats!!!

[@HORAGE]

If you missed out on Tourbillon 1 be sure to check out our latest tourbillon project Lensman 1!

[@davefantarrow3774]

Amazing looking watch first time I've really liked the look of a tourbillon on display. They often look out of place. Could you lend me eight grand so I can buy one?

[@HORAGE]

Wonderful to hear. We are trying our best to make the Swiss tourbillon as accessible as possible. We will keep pushing forward to try an do what we can. Thank you.

[@sananselmospacescienceodys7308]

A Tourbillon movement is a nice novelty but it seems to me it's just a gimmick. Does it really increase accuracy and if so by how much?

[@tzuyuhuang6368]

We originally were skeptical too, but we can assure you that it improves the run rate in the hanging positions. This is very advantageous when you want to pass COSC certification smoothly.

[@fayssalk]

Horage, this is such an inspiring story and great accomplishment! i think the habring `duo has competition as far as duos :-)

[@HORAGE]

Thank you it's great to hear our story resonated with you.

[@noahberger159]

Rather than asking us to subscribe you should change the title of this video to “The History of Horage”

[@Khiladi_99]

If you have seen more than 4 of his videos and still haven't subscribed, you don't have a heart.

[@HughSheehy]

Ugly watch though. And remind me again - what's the point of a tourbillon?

[@eugenehong9668]

i do wish they dont inflate their prices, stay true to their initial philosophy and bless us with more of these creations

[@andifelsl]

Top product for acceptable price is our guiding principle and typically this principle is very sticky with us ;-)

[@rodrigopch242]

Is Horage considering doing more dress oriented watches-complications such as monopussoirs or enamel dials? It would be interesting to see this

[@HORAGE]

We are always evolving and have some interesting projects on the horizon 😉.

[@RexofCaledonia]

@@HORAGE Congratulations on the realisation of this piece. This is truly a stunning and remarkable watch.

[@HORAGE]

@@RexofCaledonia Thank you for the kind words!

[@mhk5272]

I am sold, but the watch is also sold out

[@wataki_watcheswatakiwatche3160]

Fabulous story of grit & determination. What a price. Very keen.

[@HORAGE]

Many thanks!

[@seangotts6470]

7 months ... howq in the hell did they do that ... they camp in the drawing office the entire time .. wow

[@TheOneInYellow]

OMG you're a fellow Sunbro \[T]/ 🌞 May you be grossly incandescent in your horological and gaming hobbies 🤘🏽 Also HOW AMAZEBALLS to make a tourbillon on a purely technical level, sans horologerie decoration to save on cost! 🤯😃

[@andifelsl]

Try to shine some light to the travelers in search for a tourbillon;-) Amazeballs thanks for this one... as a non native English speaker that made my day 😍

[@dennischua3956]

What if this watch accidentally slips your hand and you drop it on the floor. 😆

[@tzuyuhuang6368]

should be ok? this watch was tested and wear through a Triathlon event with damage.

[@HORAGE]

This same watch was tested on the firing range a few days prior and as Tzuyu mentioned it was also tested in a triathlon.

[@teacherkiat]

Beautiful watch, quality and simply masterful! And as usual, a brilliant review Watchfinder! 👍 🙏

[@LUV2T8KU]

Nice watch and good video

[@JohnDonovandeVries]

This is truly one beautiful watch, I wouldn't even wear it, it would just be on display in the house and I would look at it everyday. awesome video, really makes one appreciate the "time" that goes into a piece like this,

[@cooliodiablo4571]

For 8 grand you’d have to be mega damn rich to wear it and risk scratching any part of that s.o.b.

[@feckman]

Not "cheap." Inexpensive. Nothing about this watch looks cheap.

[@HORAGE]

Thank you. Great to hear this 😊

[@feckman]

@@HORAGE That's why I bought one. :)

[@HORAGE]

@@feckman And thank you very much for the support. We can't wait till you have the tourbillon on your wrist. The door is always open here in Biel. Come by for a visit sometime.

[@jimking2206]

If the Rolex waiting list were a video game, it would be Dark Souls.

[@andifelsl]

😂👏

[@sylinmino]

Those specs on that tourbillon are INSANE. That's a beautiful story.

[@HORAGE]

Wonderful to hear you discovered us here. Feel free to reach out with any questions.

[@sylinmino]

@@HORAGE if I'm being honest, I love what I'm seeing but I personally have a hard time buying any watch over 500USD if I can't try it on in person. But if y'all ever come to NYC, or I travel to one of your locations, I definitely will be checking out the collection first thing!

[@keltheb]

how did I stumble on to watch videos and can't stop watching them?

[@hullabamoo]

Unbelievable 😍 your videos never disappoint. Thank you!

[@LeGeekzPig]

I was really impressed by everything I heard, then my jaw dropped when he said the base material is 904L Steel! What a gorgeous time piece

[@andifelsl]

No corner cutting here 😉

[@PaddyMcMe]

If I had $10k to put towards a watch it'd either be a White Birch, Blue Santos or this. The story alone is worth half the price. Whilst the other two are established pieces of beauty, refinement, history and innovation in it's own way, this Horage would feel unmistakable special, and from a collectors stand point, is the kind of watch that 20-30 years from now could be seen as a Proto work of a great house or movement.

[@b233332]

Wow this is even cheaper than the TAG's.

[@HORAGE]

Thank you!

[@logipilot]

I was thinking the whole time: nice watch, close to 100.000$ for shure ...

[@HORAGE]

That is great to hear. We will keep working on delivering more value. Thanks again.

[@royleow]

looks better than the Zelos tourby

[@klahowya_capo]

Wow! I mean WOW! This will be on my hit list!

[@Panzerfaust9161]

For only 8 grand that’s one very beautiful timepiece. 90% Swiss is outstanding.

[@HORAGE]

Thank you very much!

[@SuperAlchemi]

Just wait, one day i will buy it.

[@odysseusinspace9704]

What a wonderful display of engineering. Complements to Horage on this achievement, and I’m looking forward to others following in their footsteps.

[@HORAGE]

Thank you very much for the kind words.

[@Robbe1984]

For the love of God, please change that background music. It sounds like something from a shopping network

[@jbbrabant]

You’re making me drool again. Fascinating stellar presentation!

[@HORAGE]

Watchfinder turned the drool factor to 11. Thank you.

[@Robert-vw3od]

It’s the first time I’ve ever watched a tourbillion, i’m about to buy the k2

[@cyanah5979]

Jaw dropping story and timepiece. Thanks for the video :)

[@locutusdborg126]

One huge advantage to major brands is that it is easy (ok, maybe not easy) to get your watch looked at and sent for repair, using OEM parts. If you own a Ming or this brand and you live in Iowa and you want it fixed, good luck, because they will have a very small factory and an even smaller section dedicated to repairs. AND, older brands like Patek, Rolex, Omega, etc. have made their movements sturdier over the years so they are far more reliable than in the past. Newer indies may not produce such robust watches out of the gate.

[@HORAGE]

Both small and big brands have their advantages, however there are still small brands like us and a few others that are invested in going above and beyond to provide the level of service and reliability of the major brands you mention. The exception is not the rule, we wish it were however being the exception is incredibly challenging and the reason most simply would play Dark Souls as Watchfinder said in their video. As it pertains to most smaller brands and even to some medium to larger sized brands most outsource their product development and rely primarily on third party movement and agencies to bring their creation to light, this also goes with their service. In fact many do not even have the product enter their office or country where they are located, most are simply shipped factory direct. This is because the barrier to entry is extremely high and access to the minds and suppliers to help them achieve this are for the most part in Switzerland. A brand that is located elsewhere in the world reliant on an agency and movement supplier in Switzerland is much more at risk of underserving their customer base. Horage is in an interesting position in that we have our own engineering and watchmaking team and we have been engineering movements since 2008 with what we feel are some of the most talented minds with a deep understanding of industrial process management. Our location is in Biel/Bienne which is the same home of two of the brands you mention Rolex and Omega, they are both about 1 kilometre either side of us. Us like them rely on close partners within our town and surrounding area to bring our movements to life. In fact all parts aside from our silicon escapement that we engineer, but produce in Germany come from within a 35km radius of our town, even the big guys have to buy their silicon parts and try to snap up suppliers whenever possible. For 20 years now we have provided some of the biggest in the Swiss watch industry parts and project management to ensure their projects come to light. We have learned a lot about the pains of a big brand and also realized the disconnection most have from design to production and most importantly from brand to consumer. Sturdiness of movements is something you mention and this comes from time and industrialization processes like the brands have done which you mention. We too have been invested in industrializing manufacture processes to ensure quality product and service at all costs. Our engineers are watchmakers and that means the very person developing our movements is also de-risking them heavily over years of prototyping. Additionally when it comes to service those same persons are the ones servicing the watches which provides an even higher level of service than the big brands could offer. By being smaller we have many advantages as we can be far more agile and have a direct line between customer service and the very engineer that developed the movement. Customers are provided with a much more transparent inquiry, sales and service process then they would experience from the big groups. The world has changed a lot especially within the last year. Digital communication has helped expedite process for those that embrace them and bring their customers along for the ride. After all the customer is the only one that keeps a brands lights on, all others in a brands network rely on a brand to go above and beyond for their customer. We communicate very openly with our customer base and unlike many of the larger brands we have implemented live calls from our production and invite our customers in on calls to see just what might be going. If a watch requires service we have a few locations in the world now, however to ensure we provide the best we prefer that watches come to our facility in Biel, to do so we arrange courier pickup from the customers location and it ships directly to us, after service it is shipped via courier back. We have had very positive feedback on this and this is because our customer service is closing tied to production and watchmakers. There is a reason most are just discovering us now and that is because when most brands start budgets are allocated to marketing. We have had many ask us to spend more on marketing, but if we did that we would have to take resources from engineering, watchmaking, and ultimately de-risking of our production. Rather than do the hard stuff first the easiest, shortest and less costly road is to outsource and double down on marketing. This is completely ok, because after all watches are a hobby and the vast differences in this industry keep the fascination of our mechanical world alive, but at some point there should be a point smaller brands start thinking like a bigger brand and investing in their own infrastructure and IP to ensure they can provide long term support to their community. Most unfortunately over spend on marketing and continue to leave the innovation to 3rd parties. Our approach and why most are only discovering us more recently has been again due to our determination to focus on the hard stuff first. A deep understanding in industrial processes has helped us to ensure a stable movement supply, IP security and security in movement supply as an independent. By doing this we can come to market with a sound product, sound service and be able to stand on our own amongst the best of them. There was a lot to unpack there and you and anyone else is welcome to visit us in Biel or join in on any of our live calls from our facility to see just how we go about making watches. Thank you.

[@tiktakvlog2721]

Thats why I love watching Watchfinder...Its a continous process of Learning.God bless WATCHFINDER.

[@andifelsl]

Indeed amazing content creation here👏

[@DashDrones]

Good value for €7k

[@HORAGE]

Thank you!

[@jiriurbanek211]

The roughness of this watch is strangely nice and suits the watch quite well.

[@andifelsl]

We like deep brushes… hard to make and just gives this brute look but still refined.

[@misterpsych3804]

good luck finding one to purchase