The Downfall of Hoonigan?

There's been quite a bit of noise around Hoonigan, so I decided to talk about it in my full video on my channel. What're your thoughts? Don't forget to drop it below and subscribe!

[@TheThingythingthing869]

It’s sad what happened ever since Ken’s early passing

[@Eadadong]

Ken’s passing is sad, but I can agree with the direction the rest of the team has taken.

[@longsleevethong1457]

@@Eadadongwhat direction is that and what do you like about car wash product commercials?

[@maxwellhesher1790]

@@longsleevethong1457he means them leaving numbnuts…

[@longsleevethong1457]

@@maxwellhesher1790 they’re doing car wash commercials nUnBnUtS lol…..jfc. Omg. Iol do you hear yourself?? Wow

[@maxwellhesher1790]

@@longsleevethong1457 You okay man? Nobody cares about company itself.

[@couchmayne4351]

Meanwhile this dude left fitment industries and now it’s dying to lol

[@GenesisRasphotos]

Oh shit when did he leave?

[@goodvibesonly14]

​@@GenesisRasphotosit's been two years since he left

[@axellindahl2442]

So is his channel tho so

[@LuisGarcia-pl6jv]

​@axellindahl2442 Really I feel like his energy is cool to bring in viewers

[@axellindahl2442]

@@LuisGarcia-pl6jv yea I like him too

[@JakeG59]

Update: Vin has left hoonigan too. Dan left a while ago, suppy I haven’t seen anything on Instagram for ages.

[@bwadsworth87]

Suppy is back on ig and uses Threads as well. Tbh, if suppy and zac leave ill be done with hoonigan

[@patrikpolda]

​@@bwadsworth87 Suppy was there to help with some of the big builds. Same goes for Alex Grimm. But Suppy was in the last video of Zach building his Godzilla powered Blazer.

[@bwadsworth87]

@@patrikpolda for all of what 2 min? I miss the suppy-vizor

[@dickmomber]

Suppy left too

[@correya.lettsome4702]

It's good to see people progress and move onto doing other things. We all miss what brought us to hoonigan in the first place but ask yourself honestly how much longer would it have taken before we got bored with some of the things they were doing? Hoonigan still has chance to keep our attention. If a channel started out with grass roots DIY on shit boxes every now and then they need bring back some of that content...

[@therealfletch809]

All of the Og guys that left should get back together and build something together because they worked good together

[@stevenmcc2119]

Just for the cameras

[@bcarrera82]

Hert co owns nappy boy with t pain. I Think hes chillin as for the other guys idk

[@deltacharlieecho4732]

Suppy and Grim work together still but I can't seem to find if they have any content aside from the occasional story on Grim's instagram.

[@AlphanumericCharacters]

Probably had to sign a non-compete

[@sschu2223]

Yea except. They are missing an important part of what kept that franchise together. Like making pizza with out the dough

[@wthea7913]

Aaaaaaand Vin left. RIP Hoonigan! ❤

[@aminalone]

Yep

[@COBHC8890]

Zac also. He and Vin are on DDE now.

[@DSHPerotecH]

Suppy and Alex Grimm are gone now as well, Hoonigan is dead and buried.

[@spiffyspider7272]

No matter how hard they try, corporations can’t have souls. I didn’t even know about the 2021 purchase but I noticed a change and that’s about the time I started losing interest in them.

[@SargentGiraffe]

I did too they use to do a bunch of skety stuff and piss of their neighbors and they stopped all that it was so much more about them just having fun back in the day and I miss that energy

[@travisanderson8934]

Same here ik something changed it felt different and I stopped following both donut and hoonigan

[@Sk1m_Beeble]

Right? When was the last yard shred? They don't even have a yard anymore by the looks.

[@bradthackston5217]

@@travisanderson8934why donut

[@travisanderson8934]

@@bradthackston5217 i still watch their content just not as often it got to commercial for me feels non genuine if that makes sense.

[@anotherrandomcommenter4473]

Bruh the corporations are ruining car culture. Roadkill, HOONIGAN, Donut, Fitment Industries, and Top Gear.

[@tiagoangelo3828]

What happened to roadkill? Besides the fact that I can't even watch them in the EU..

[@williambrown1811]

Donut is still good.

[@williambrown1811]

Street takeovers are killing car culture.

[@samuelgarrod8327]

​@@williambrown1811If you are thirteen it is.

[@tuningwithstyx]

@@tiagoangelo3828 Motor Trend realized it could make money and put it behind a paywall so people slowly stopped watching it, and it stopped growing because it wasn't on youtube. You can still get it on MTOD but it's also on TV now apparently. It's alive but barely

[@anthonyt219]

When corporations get involved, we get unoriginal and fake content. Fake as in people who are just trying to please investors and than listen to fans

[@paradigm649]

Same thing that happened with Donut Media, I really enjoyed then back in 2020-2021, then everything just became shitty

[@benjaminwatson7868]

@@paradigm649what exactly is donut doing so differently that betrays their character rather than they made something you liked

[@crazyfella984]

​@benjaminwatson7868 it's obviously watered down corporate crap now

[@benjaminwatson7868]

@@crazyfella984 what have they done thats cooperate related or adjacent cite one video akin to that

[@crazyfella984]

@benjaminwatson7868 anything from the last 6 months bud. Pick one.

[@tampabayautomotive]

It definitely feels different, kinda reminds me of that weird change Donut went through

[@wilsonwallace8755]

What happened with donut?

[@jamesmacisaac6343]

I think they got bought out and one of my favorite dudes that explains parts a lot left.​@@wilsonwallace8755

[@ragnarslizzle4509]

You don’t remember Bart?

[@jamesmacisaac6343]

@ragnarslizzle4509 ah that's the one. Haven't watched in so long.

[@FJaypewpew]

Man I miss bart Legit made me finally get how a turbo worked

[@Dr_Monitor]

Spicy take: Hoonigan became the automotive equivalent of Rooster Teeth in recent years. People left and the company fell off.

[@ArcticNightwind]

Yep, thats pretty accurate!

[@LBCBassKings]

It started to decline after Kikawa left.

[@MooseModePXL]

Hoonigan has been called out in a few more places too. They have managed to piss out the off road guys, the on road guys, and everyone in the middle in just a few month. I have a feeling it’s not going to go well.

[@dylanwatkins1019]

Brian Scotto isn’t a part of Hoonigan anymore? Wtf when and why did that happen.

[@djapothecary]

Yeah seriously, this is the news to report on

[@ramonbriones4487]

He sold it for millions and probably even tens of millions and cashed out

[@3xeplodng_3agle_studios]

He "said" he's still on. Still going to be involved allegedly. Just won't be around in videos and the like as much. They posted a video about it the other week. Iirc he said he also might end up at more shows. That's if memory serves. So don't quote that part.

[@deep_drift]

@@3xeplodng_3agle_studiosyeah, I wouldn’t take this statement seriously as well. This reminds me of Alex of Car Throttle stating he would still be around, but that ended being false. I just assume once all these car personalities get big, they want to go their own separate ways.

[@AXL2304]

Alex is spitting partial exaggerated bull crap, Scotto still works at HOONIGAN but isn't as hands on unless it's with gymkhana

[@likenem]

When Donut media got sold it died

[@DmitriyKl]

Donut media got sold? I stopped following a while ago

[@likenem]

@@DmitriyKl they got bought in 2021

[@bigwater52]

Dam didn’t know that! Use to see there 350z vids all the time in reels now nothing! People that buy these channels have got to know that the existing content and cash flow and audience is gonna change

[@MrrHouse]

I think you mean Donut media its soul, because technically Donut is doing better than ever. They killed off the show formats and started pushing their merch much more. The recent Hi-Lows were very disappointing despite owning their own car shop now. I just want B2B, money pit, and up to speed back.

[@likenem]

@@MrrHouse I would just settle for up to speed

[@alyssatipton5080]

Why do so many KZbinrs have to yell at us?

[@duramaxdad]

Ever followed low energy tubers? Me neither.

[@wotceseriescollector]

because humans brains listen to loud people more. but loud people are not always the smartest

[@christopherdaniel6142]

in all of time no one cared.....till you .....

[@alyssatipton5080]

@@christopherdaniel6142 If you got nothing useful yo say,let it go and scroll on

[@Ramonatho]

Gotta inflate that ego somehow, gotta act like making youtube videos on cars seem earth shattering some how

[@Mu4dD1b15]

Gonna summerize what i said on your long form vid. Wheelpros ≠ Hoonigan and now that Ken is no longer here it's going to die a slow death in the media as a pop culture phenomenon now that the main cast is leaving. (I like you bringing up my authenticity part too lol)

[@robbiekurtz1]

Oh yeah he definitely read your comment and thought "I need to make a reel, this guy is right" lmao delusional

[@3xeplodng_3agle_studios]

​@@robbiekurtz1why does everyone think everyone else is delusional these days? Is that like how everyone was worried their neighbor was a terrorist in the mid 2000's? Or how everyone was running around calling each other narcissistic without even knowing what it means? Or like the blatant misuse of the word "cope" then clearly deflecting by either doubling down in insults or claiming to be "trolling" if rebuked or called out for it, when the majority of the time they weren't and just needed an excuse so they wouldn't feel dumb for making a lame joke?

[@banana-ui2qd]

Considering they own them and tell the what to do, I'd say they = them

[@duramaxdad]

@@3xeplodng_3agle_studiosU can’t speak for everyone. I can’t either. If u r pissed, for reasons, ask why?

[@benjaminwatson7868]

Hoonigan was practically already a fad before Ken died, it’s just going away quicker now without him, a lot modern car culture is showing the fad it really is as everyone is “trying” to abandon donut on loose threads hope everyone follows

[@jacobnewman3152]

I recommend watching Tom’s Refurb for general hooning, he’s basically what they were doing years ago but still uploading new content all the time

[@kooterface9161]

Toms refurb and Nathan karhu.

[@-YELENA-]

They both are the embodiment of "lets fuck around now and worry later" type of dudes😂😂

[@GigaJamoke]

Hoonigan died when Ken died and it’s not his fault or anyone’s. Ken more then likely was told he could do whatever by wheel pros as long as money was coming in which it was when Ken died they probably just took over and didn’t know how to do what Ken did and that’s it. No one had a reason to stay they all had a huge following of their own and new what to do if they didn’t like the company without Ken so be it. Hoonigan isn’t as bad figment industries is selling some of the worst wheels money can buy and have 3 websites rebranded but it really being the same site

[@Boberation]

It's no longer dudes having fun ripping around in their shop with their friends. You cant empathize with these guys anymore. It's the same reason I stopped watching AdamLZ. It wasnt like Im putting my foot down and never watching again. It was lack of enjoyment. When I see these guys open up a shop or showing off this cool car it's depressing. Here I am spending every penny I have and doing all of the work just to build a nice foxbody exactly how I want it. Then I open a youtube video of a dude with 20 cars in a giant garage talking about his newest imported car that's about to have at least 20k in mods thrown into it. Shit dude I spent everything I had just to have the engine built to around 400hp (all internal work done by a machine shop, cant do that myself lol)

[@DmitriyKl]

100%. Can’t relate to most of these channels buying a new project car every month, but I guess viewers want novelty, which is what they are going for

[@vinnyboylec4716]

I dropped LZ after he got his first beige 240 and a couple of drift event i cant even tell you what's the next car he got I loved Bert and the other guys A day in the life of bert is one of my favorite YT videos And honestly after Ken's passing i felt the same way as i did when i stopped liking LZ you know the feeling in the stomach going away and interest fading

[@3xeplodng_3agle_studios]

​@@vinnyboylec4716exact opposite. The good feeling was replaced with a mournful sorrow and dread. I knew hoonigan was going to die with Ken. Everything else going on around that time.... His passing was too ominous. I hope we're all wrong somehow. Even if it isn't immediate or immediately obvious.

[@vinnyboylec4716]

@3xeplodng_3agle_studios its definitely the end of an era and it all feels weirdly fake ...

[@bigwater52]

Stop beating yourself down!!! Don’t say you can’t or don’t have those things these guys picked up a camera and started filming and got them where they are today! I think the only big big automotive channel out there that’s stayed doing the same goofy shit is cleetus! But no matter what they do I’m hooked!!!

[@jaredguerra2222]

Vin just announced his resignation as well😔... i hope they all have better opportunities and can find each other in a another development team again one day.. best of luck to all the Hoon and RIP KB43VER

[@zrl1017]

I think Hoonigan just suffered from the same thing Faze clan suffered from. They got “too big”. When you build these brands on the grounds of being different and standing out, it’s extremely hard to maintain that same ground once you become an international phenomenon. It’s the blessing and the curse of the internet.

[@everettstormy]

Sad. Thanks for the great content tho martini

[@green5270]

End of an Era. Would never be the same since Ken passed anyhow. Ken was the foundation of that channel and without him it was a matter of time. RIP, Ken Block 43ver.

[@adamwro101]

Who’s here after DDE bought the old building

[@mdntblu]

and now @DDE Daily Driven Exotics has the old Hoonigan Building. Do a followup regarding that.

[@NekoWinters]

I needed this, because I literally fell off and didn't know wtf Vinny was talking about referencing the corpo wheelpros in his farewell video

[@josephdilley4623]

Alex Martini you hold the title as one of the best automotive KZbinrs in my heart. Very relatable and personable I’d love to meet you in person some time! Maybe tuner galleria 2024 👀

[@augosyx]

Scotto gone too? I’m literally playing The Crew Motorfest and his face is right there! Unless it’s pre-recorded before the event came along.

[@carsandstuff5356]

I predicted exactly this because after Ken died, I just had a feeling we would come to this point where Hoonigan would progressively begin to fall apart as the days went on and we can kinda see that now. It would be cool to see Lia continue the legacy as she's doing it, it just doesn't have the same touch.

[@shiftlifegarage3284]

Everyone is broke now ,without KEN PERIOD, SUPER FACTS

[@dubiousf00d]

Scraped my hoonigan sticker off recently..its just not the same anymore

[@Scrotum_69420]

Sounds like a "YOU" problem...

[@dubiousf00d]

@@Scrotum_69420 I don't remember asking "YOU"

[@Scrotum_69420]

@@dubiousf00d I don't remember giving a fuck if you did or didn't.... It's the Internet, I am allowed to give my opinion - if you asked for it or not.

[@YaBoiJabook]

@@Scrotum_69420calm down loser

[@cristopheralvarez1529]

@@Scrotum_69420so by that logic so can OP, go be a clown somewhere else.

[@Unicornpirate]

Scotto left? First I've heard of it. 😮

[@3xeplodng_3agle_studios]

They posted a video where he explains. Its not quite that simple. If we're to believe his exact words. But nondisclosure agreements and all that make it hard to tell.

[@richardtaylor5670]

Pretty sure viewers have seen more of him since he "left" than they ever did before

[@biggles9604]

@@richardtaylor5670 them milking him on contract i would reckon and as said above NDA's are an unstopable force to a normal person.

[@lachychops2]

He put a whole thing on instagram.about it

[@zanegrano9592]

RIP hoonigan. Gone but not forgotten❤️ thanks for the amazing videos❤

[@chazliam]

came from DDE. sad story but a big future ahead

[@emmanuelmartinez5588]

Respectfully DDE is as close as it gets to Hoonigan, Damon idolizes Ken and he’s trying to follow in his footsteps

[@BadManRiRi]

Its a shame because Hoonigan is a huge part of Legacy Ken has left behind. And its not really Hoonigan anymore.

[@racequad9]

Nice Cobra! I think i saw a metco lower pulley. Make sure it's stock size lower - if it's a #2, #4, or #6, your motor is in trouble since you mentioned it is not tuned.

[@dspock]

Keep pursuing that dream! The OG’s need to come together doing shenanigans. And congratulations for going indie

[@davidbal2820]

Im glad you stayed making vids and CAME UP💯💪👏🙌

[@Kamisama1738]

I assure you that the Lia video and electrikhana are gonna be the last major interesting videos that will garner any substantial attention. I’m really hoping I’m wrong on this but with the way they’re going I’m not seeing anything bright for their future.

[@SIRxRagnarok]

Update vin has moved into the skid pit and now DDE owns the building

[@proudpennsylvaniaman7996]

Vin left. There is a video on it. Big corpa now. It's dying each time they post a video

[@mmanzanozr1]

Best of luck Vinnie. I'll be watching

[@lucrebec727]

Sorry KB when you passed it went down hill hard. We all miss you and the old days! But times change and we must too!

[@Noahraptor905]

It's sad yo see almost everyone gone. At this point, Vin and Ron are gone as well. 😢😢

[@Johnny_Cage_Official]

I’m just excited to finally have it in The Crew

[@rambothegreat18]

The most entertaining videos for me was grim and suppy and the other dudes fucking around with each other building the various cars. The editing was hilarious.

[@MultiTravellingman]

Honestly the end started a while back. Chase left which was a massive loss, then Danger Dan, then several behind the scene personalities from camera ppl to coordinators, then Hert left, Vin recently has made his own goodbye video. Scotto does his own thing, Zack left for a while to work with Ken, but then came back after his passing. Brad and King left to do their own things and came back to be guest personalities, no idea what the future holds, but it's def going to be different from its past.

[@RecklessAlien-ET-1Z50]

Rest in peace OG Hoonigan and Ken Block 😢😢. Damn, as a car enthusiast this is pretty depressing loosing the vibe that Ken and his friends worked so hard to create.

[@WhiteDwarfVR4]

"Comes at the price of not being put in the box." Sounds like a blessing to me.. 🤷‍♂️ ❤😁❤️‍🔥🖤

[@Decrapitate]

Wait when did Scotto leave? Vin announced the departure, and Hert, but I haven’t heard anything from Scotto yet

[@alexandercowin4921]

with all of the orginial guys gone including ron who just announced his departure it wont be the same brand anymore, the pikes peak doc only came out so late because i believe something to do with wheelpros, but the OGs are now doing theyre own things and we should support them in their new ventures

[@macnsteezzz]

It’s sad seeing something I grew up being inspired by and things I always wanted to do, come to an end. Rest in peace to Ken, but the boys should be doing everything to keep hoonigan together and his legacy alive

[@Aiido89]

What happens when a small brand is bought out by corporate business!! These guys have made money and learned skills to build their own brands

[@israelcano]

These corporations ruin everything. Hoonigan OGs should get together and start something again whether it’s working on there cars in there driveways and do project cars and giveaway to one of there subscribers that would be good 👌

[@bigdadgigachad3042]

When did scotto leave? He was on a video 2 days ago with his RWB Porsche

[@3xeplodng_3agle_studios]

He didn't. He stepped down from being the head of everything. And he's slowing down on being in videos. They posted a video about it not too long ago. I think it was on the project garage channel

[@Its_Me_Romano]

Same happened with Donut

[@AdamRisner]

New hoonigan (wheel pros) is squeezing this last gymkhana and kens legacy for a buck. It’s a bunch of investors, they don’t give a rats ass about the real car enthusiast. Hoonigan is dead. 😢

[@diamondbeatscpt]

Chillout bro. Those og's have done a lot and provided a lot to the world whenever they could wherever they could. Don't try to make the situation sound sudden. Hoonigan has been in the game. Far longer than you and your childhood. Hoonigan will never die, it was never just a business. It has been a way of life in the car community. Let the OG's be OG's. For all they've done before, after the passing of the great KB and still now. If they wanna call it a day and see what else is the world then it's all good since they still are who they are . The branding of Hoonigan might be disappearing but Hoonigan is living forever.

[@ifuaintfirsturlast7551]

Corps always wreck tradition....wont la$t. ✌️ 2024 home of individuality 🤙🤙🏎️💨

[@Allgoodvideosforyou]

This world is difficult to navigate no matter where your seat is.

[@ValentinoMustangs]

It's going to be hard to keep something like Hooniagian alive without Ken. It's like a ship without a captain.😢 I don't think it's possible for them to survive without making it corporate.

[@djbis]

Ken be rolling in his grave bro. 😩

[@Shareefhamida]

Suppy left too 😔 these men can’t simply be replaced

[@tylersvensson4468]

It’s just sad that the people who made hoogian are gone. I just don’t understand why they don’t all come together and build something that can’t be brought

[@Havark420]

Now DDE have taken over the building

[@mrbeans2425]

SO SAD this is happening!!! I would do anything i could to help keep this Company alive!!! Literally all Kens so called friends just bailing on his legacy. what a joke. I'm sorry Leah.

[@TheBMXProductionz]

Ngl here; I think when they started brining in that blonde girl and then she'd say "I think the red cars gunna win because ref a faster color" or something like that... That took a lot of the madness that Zach and Hert Brought 😢

[@Smosis]

now with vin gone to its dead, lost that feeling of friends having fun with cars

[@pnwripping6636]

Hoonigan is no more, no Ken=no heart and soul of Hoonigan, he kept the meaning of hooning alive and half this generation doesn't even know what Hoonigan means. Sad, just sad...

[@weedwhacker287]

While the Hoonigan brand may have lost the plot, the original spirit hasn’t, hell me and my buddies still try to embody it the best we can… grant it we all drive shit boxes but hey we make do and still have fun

[@sacyrus]

I am begging you to include a single punctuation mark in the scripts for these videos

[@rockkhound943]

Lmao shut up

[@duramaxdad]

The exclamation point was working well.

[@stevenmcc2119]

34:00….that boss system is pretty badass

[@toshikiuchiha13]

I used to work next to hooigan we did thier tires every once in a while

[@TheGinger15765]

Vin posted he left last night. When did Scotto say he was done?

[@Pompomgrenade]

Certainly! I've heard of hoonigan but your friends and Zack, iconic personalities as you call them, are completely unknowns😂 people just like rowdy car driving ...

[@terrygoodboyy]

DDE bought over hoonigan old building and its slaying tyres there 🎉

[@WITTYFAM]

The fun is in the journey has never resonated so true. Time to start another ¹ ||||||///////__

[@michaelhoffman8309]

They need to get back together and start making KZbin videos together and start a new company . They all have a great following and as soon as they post they are gonna have a big jump in subscribers just because they are so well known and respected especially after they all left hoonigan because they didn’t agree with they way hoonigan is going

[@racequad9]

Wait, why are the front headlights worth so much? Aren't they the same headlights that come in all mustangs from that generation??

[@Crimson_1703]

Seeing the car community loose a lot of the big heads that were a huge inspiration is sad, also major car corporations wanting more ev's is even more depressing, the car world that we have grown to love and cherish is dying

[@willfultrain6779]

Yep the killing off of the internal combustion engine is a huge mistake.

[@priderunsdeep123]

I think it'll still be around as a racing team. Just not as huge as a social media beast as it was

[@martinhemingway3236]

I love the old hoonigan crew. But calling them iconic builders is a stretch. They're almost better for different reasons but we are not talking about Boyd Coddington here lol.

[@audiwankenobi361]

Was it going down before KB or did it start after him.

[@Madams95]

At least we still have cleetus, rob damn, boostedboiz and a few others.

[@OGAwsomSauce]

Hoonigan was started by Ken Block. He wanted all control of everything when it came to the production of his gymkhana videos. After his untimely passing I believe is when hoonigan was taken over. So the hoonigan brand left when Ken did unfortunately.

[@allencarabajal8989]

And here we are. Vin and Zac are gone too.

[@TheRealTomSelleck]

Vin posted a vid this week about him leaving.

[@JDub3799]

Vin, Ron, Hert, Dan, Brian, Suppy, Alex. 😢 all gone

[@Talex-td6xf]

Brian, Vin, Hert and Ron have all gone (But are still getting involved every now and again).

[@SirDubsAlot]

Whoa, when did Scotto leave??

[@seanwalsh7264]

We’ll see what Lia can do with the brand I hope she can bring it back to its former glory

[@joshuapakkiri8594]

Update... Vin left too 😭

[@mickeymang6]

Same thing happened with Fitment.

[@Hanibul_Lecktor]

Ken Block eating a Gopro stick, I'm sure had nothing to do with Hoonigan falling apart..😅

[@Samzilla2000]

After Ken Block died, everything hit the fan I would watch on like a weekly basis somebody bring their custom car to the shop and it was entertaining now it is drag racing every single episode. Unless of course they’re playing video games.

[@donovanmccoy6833]

Build and Battle was peak Hoonigan for me haha

[@jaxonjaxoff3291]

At least Lia’s Racing career has taken off

[@meldoomis6402]

Pretty sure it already has... we are living on old recordings just now being released.

[@Tech_-on1ou]

It's my understanding scotto hasn't left, he's just not on-camera as much.

[@toomanybrews7123]

When Hert left I was out. Hert was the soul of Hoonigan imo.