The Downfall Of Ram: Why Ram Is Falling Way Behind Ford And Chevrolet

Today I talk about the continued sales decline of Ram Trucks!
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[@UAkovalchuk]

Prices r the real problem!! Most people cant pay 60k for a base truck!!!

[@trenegade5441]

Then who's buying all these trucks!!!! The prices are a function of what the market will tolerate, and these trucks are getting sold. Sure, it's slowed down some, but let's not act like we the consumers aren't responsible for the high cost of everything.

[@bensheard3969]

​@@trenegade5441 don't let these companies fool you they are purposefully inflating their prices hoping to play a little good bad and the ugly stalemate with you until your arms get tired. These companies receive more government bailouts than almost any other industry so there is little to no incentive for them to increase demand. We're witnessing late stage capitalism in action where government legislators and companies team up to try to leach off of the rest of the country.

[@timschultes6467]

I don’t know who is buying them but it’s not me!! I refuse to pay 60k for a lower trim truck. I paid 40k for my 2020 F-150 STX crew cab 4x2 with the 2.7 ecoboost engine brand new back in 2020. That was at least reasonable for a truck.

[@trenegade5441]

@Wink fleet sales are totally different than individual sales. Different ordering structure, different financing structure, the entire process is different. The vehicles Ben reviews are not fleet vehicles.

[@trenegade5441]

@@timschultes6467 I agree 100% I'm certainly not paying those prices either. I have only bought one vehicle brand new in my life, and I typically keep my vehicles for much longer than the average consumer. Vehicles are tools to me, not toys. The only way I would ever again buy a new vehicle would be if I needed that particular type of vehicle or will need it in the near future, and it would have to be an absolutely insane deal. Otherwise, I'll bide my time until the next crisis, and then I'll pounce. People are so underwater in their vehicles right now it's crazy. The economy is only going to get tighter, people are going to be drowning in debt, and their vehicle payments are going to be like boat anchors dragging them down. They'll be begging for someone to take them off their hands, or they'll get repossessed. And I'll be waiting.

[@Jesco1227]

Ram selling v6 engines for $70k-$80k 😂 and in general most people don’t want to spend $1000+ a month for transportation.

[@robedmund9948]

Not only do they not want to, most Americans simply CAN'T. Add fuel, maintenance and insurance cost and they'd be right around $1500 a month. To. Drive. A. Truck. Stupidity.

[@trenegade5441]

​@@robedmund9948 The average monthly new car payment in America is $715, so it's not just trucks driving that average. People complain about the government and big business all the time, but truth be told… the financial literary in this country is pathetic.

[@robedmund9948]

@@trenegade5441 Everyone is acting like this is new. It's not. It's a cycle in the economy (which absolutely sucks right now) but it's not new. If you can't afford a new car, dont buy a new car. Maintain and repair the one you have if it breaks. Life can be hard. Always has been. People need to complain less and spend more time figuring it out.

[@trenegade5441]

@@robedmund9948 not sure where you're going here. I made no mention about what I can or cannot afford, so that's completely irrelevant to the discussion. Yeah.... life is hard, no argument there. You said people don't want to pay $1,000 a month for a truck payment. WELL, the average car payment is $715 a month, not $1,000. So people… on average, don't have to pay $1,000 a month to drive a truck. Not yet anyways.

[@robedmund9948]

@@trenegade5441 I shouldn't have used the pronoun 'you' since it was more of a general statement. Sorry for that. I do agree with your point that financial literacy in this country is abysmal. I'm seeing so many complaints about how hard life is on these posts and with those, an unwillingness to work for things. People complain they can't afford cars, but unwilling to do what's necessary.

[@deanmay338]

The Ram 1500 is an attractive truck that I would consider. My major issues with it: PRICE and PAYLOAD. Pay more, get less does not work for me. Speaking of getting less, our Ram dealership is selling 1500 Big Horns (nice, but not luxury trim) with the 3.6L V6 for $54K! Umm, $54K for a 3.6L V6 Ram 1500 Big Horn, NOPE.

[@IzaguirreC]

With me the issue is the bad track record with electrical gremlins. At this point ford and GM also have too many issues for a half ton and the decent power trains are the optional equipment. Hate to say this but Nissan titan is a decent contender.

[@semajniffirg230]

​​@@IzaguirreC Nissan build and component quality is worse than all of the big three and they are an absolute bitch to work on compared to a ford or chevy making repair costs higher.

[@TxJacob713]

54k for a base model bighorn?!?! 54k will get you a laramie in Texas

[@deanmay338]

@@TxJacob713 Yup, I have seen the same 4 or 5 Ram 1500 Bighorns with the 3.6L V6 every Sunday for the last month or so when I grab my coffee and peruse the dealership lots. They all list for $52K to $54K!!! That is the MSRP. I don’t know what you can actually big them for.

[@jaywhite1850]

@@semajniffirg230 You’re going to find build and quality issues all across the board of all manufacturers. But you will have a Nissan 5/100,000 warranty.

[@Yaktaco]

I was in a dealership the other day and was shocked by lack of product knowledge the salespeople had. I was just getting my oil changed. However I am interested in the wagoner with hurricane engine and asked about it. Sales manager told me that he never heard of it. Then said it wasn’t coming for another year. Literally it was the only vehicle that was inside on showroom floor. When I asked the service manager what he thought of the engine his response was. “I would just buy a Nissan” also acknowledging that he had never heard of it. Lol

[@songj0056]

Ram has increased prices without changing anything. They look old and feel old compared to Ford and Chevrolet.

[@A_Scanner_Lightly]

EXACTLY. A ten year old Ram isn't any improvement over a new one

[@mariohower4501]

Prices are the real problem when I graduated from high school I got my new Tradesman van $3,200 out the door it paid for itself and usefulness

[@fivesfilms]

Here's an example.....My 22' 3500 Limited Cummins' invoice price was 81k and I ordered it for that price. A 23' Laramie 3500 Cummins fully loaded, it's invoice price is $89k....the same truck in a limited, is 95k invoice! I ordered a 24' High Country Duramax, fully loaded, its 87k after discount. The 23' Laramie with the 89k invoice doesn't even have side steps! I love Ram trucks, but can't justify it at this point. Let them sit there and hopefully learn their lesson.

[@paulfindude8743]

How can a KZbinr like Ben and most of us KNOW why they are not selling but the executives at Ram can’t? Wtf is wrong with this world.

[@I_Died_2_Weeks_Ago]

Corporate Conquistadors have their buddies at the bank printing cash so that they both own us is the problem. Oh, and that goes for housing, education, & Healthcare as well. Did I miss an industry? 😂

[@omardevonlittle3817]

They're stock is up 21% and sales numbers are relative.. ben isn't the best at processing the bigger picture... look at sales chart of the big 3 the last decade.... RAM IS SLAUGHTERINGGGGG THE COMPETITION. So much so that they've decided to let GM be the "budget" brand. They've never been more healthy financially. From 3rd place by a mileeee to right in the running with any pickup in the world.

[@ryanself2170]

Big companies tend to get greedy and forget its a consumers world..

[@MrRawnch]

Part of it is that Ram has built a fine truck and has sold millions of them. The design was ahead of its time and the market has hit saturation. Another thing to keep in mind is that the portfolio stayed static for a few years while the company was changing hands.

[@nathan3306]

You nailed it with this video! Payload is such an after thought with a lot of new truck owners… especially when they start looking at campers. PLEASE continue harping on prices! We need the journalist to help fight these over inflated prices so the average person can “afford” a decent vehicle. My pay sure as hell hasn’t gone up 20%

[@SmoothbassmanStudios]

I used to buy a new truck every 3 years. Not anymore!! 55k used to get you a fully loaded 1500 from any brand. Now we are talking 75k for a 1500!! This is insane. More money less options. No way!!!

[@myriadcorp]

Ram 1500's are so nice. I think the problem with Ram is they are priced too high. My decked out Ram 1500 2020 limited was MSRP 69k. Now they are much higher. Also the heavy duty suffers from low payloads for towing.

[@brianhamm4525]

That what was boosting their sales was the price. You got a bang for your buck in 2017-2020

[@JeffSh00ts]

I hope you atleast got the V8

[@myriadcorp]

@@JeffSh00ts 5.4 V8 with the Etorque. Great truck

[@solvend]

Don't buy a loaded HD or a power wagon. Both will have awful payload. My 2500HD has 3600lbs payload

[@MR.TOYBOX]

I bought my 19 limited for 48k with 8k miles on it. I can sale it for more than that now. LOL. Thank god I bought prior to Covid. I got lucky!! Love my truck. It so nice.

[@neachtarrsainn3216]

Ram made the mistake of not releasing the Dakota during all the hype for it two years ago.

[@bigharryyy03]

My proposed solutions to Ram’s problems: -Allow Ram to be reacquired by Dodge. Very few people outside of the car community acknowledge that they separated to begin with, and it makes no sense that they would discontinue brands like Plymouth if they were just going to create new ones like Ram later on. -Add some more engine options. The 3.0L Hurricane I6 turbo would be a great competitor to Ford and Toyota’s turbocharged V6s, while adding the 6.4L Hemi V8 would be a good match against the 6.2L V8 used by Chevy and GMC. And since Nissan is no longer using the 5.0L Cummins V8 diesel in the Titan XD and the EcoDiesel has been discontinued, the 5.0 would be perfect as a half-ton diesel option for the Ram. -Upgrade the Heavy Duty trucks to the new body style. It seems asinine to me that the 4th Gen body is still being used on the HD trucks while the 1500s got a full redesign. The output from the Cummins diesel engine could be amped up a bit. If the Standard Output had the same specs as the High Output, the Ram 2500 could tow more than any SRW variation of Ford or GM’s diesel trucks (except the new High Output Powerstroke). The new High Output could have something like 450 HP and 1300 ft-lbs of torque and it would easily outpull the HO Powerstroke like it’s nothing. But with these higher engine outputs, a new transmission would be needed. Rather than the Allison transmission, which has been a persistent rumor for many years with no basis in fact, the ZF Powerline 8-speed should be put behind the Cummins diesels, both standard and high output. -Discontinue the Ram 1500 Classic and bring back the Dakota. And I don’t mean some unibody truck based on the Jeep Compass. Ideally, it would use the Jeep Gladiator’s platform with the Ram 1500’s suspension, with the front end and interior being modeled after the newest Dodge Durango. And if it comes with a Hemi, it would easily be the best mid-size truck for towing. I find it so embarrassing for the mid-sized truck market that none of them can tow more than the Dodge Durango since it comes with a V8 and none of the mid-size trucks do. -Bring down the prices. No one is going to want to pay more than 100K, let alone more than 50K, for a truck just because it has luxury car features. I would be ok with these features if they were reasonably priced.

[@scatpackbob3707]

After having two Ram 1500’s over the past six years the next truck will NOT be a Ram. As you’ve said, more money for less content does not add up to a good value for the consumer.

[@charlespapineau5428]

Ben, all these trucks are crazy expensive. You make 72K for a High Country GM truck sound like a bargain over an 80K Ram that is comparably equipped. That's like a guy making a 100K salary saying a 1.1 million dollar house is overpriced compared to a million dollar house. Both are ridiculously expensive and all the truck makers will be reaping the whirlwind at some point in 2023.

[@edwardnelson3304]

Every point you made is True. Stellantis acquisition of FCA was corporate paralysis. The payload of the RAM 2500 Sucks, all the multiple recalls, with no parts available after spending nearly 100k is inexcusable. The high strength steel of the 5th gen frames, they reduced the thickness of the metal. Engineering schools will tell you, Never compromise safety for cost. They did just that with the 5th generation frames, along with the cameras and parking sensors which are not standard equipment on the HD Trucks and they are necessary for such large vehicles. The interiors are nice but the color choices are few. We buy these Trucks for payload and then RAM derates the payload weeks after you buy them. Payload is everything and RAM HD's particularly the 2500 with the thin, supposedly high strength frame, sacrifices Safety and Payload for Profit. Thanks for the video, Blessings 🙌

[@BigjohnZ06]

This shows that some Dodge, Jeep, Ram dealers might go out of business, because Not a lot people buy this vehicles anymore for several reasons.

[@bigseff23]

The prices have gone bonkers. 5 years ago. I bought a 2018 Ram 2500. 4 door, 4x4. With a 6.4 hemi and it was out the door for $41k

[@A_Scanner_Lightly]

The biggest problem with Ram now, is, THEY REFUSE to update their interior & exterior design! They're still using the same door panels inside, same dash, same chassis with boring exterior parts, no cool flaresides or even slight flaring. The entire silhouette of the whole truck is still the same as it was 10 years ago! Meanwhile Chevy is making beautiful designs & Ford is at least being very unique & still offering single cab options

[@tylermichaud8699]

You literally have no idea do you ? In 2019 with the 5th gen the truck was completely redesigned top to bottom.. the material ram uses on the interior is completely different then it was in the 5th gen. Literally the whole truck is completely different. They are just adding small things here and there to improve it.. that’s okay because rams interior is still a lot better then ford and GM.

[@jbnbdar3528]

@@tylermichaud8699 facts

[@Iron-and-strings]

@Ford Prefect , bro you literally don’t have a clue what you’re talking about

[@Erich3966]

I have a 2021 Ram 1500 Limited. It's a dream to drive, and I'd buy another if I needed to. Payload isn't great, about 1400 lbs, but it will still pull a small TT. I agree about the 2500's; there is simply no reason to buy one with the Cummins because of the massive reduction in payload. And for some bizarre reason, Ram has stopped selling the Hemi in the 2500 Limited, even though a Hemi crew cab 2500 is around 3000 lbs. payload. If they are going to stick with Cummins, Ram does have to somehow beef up their coil suspension or take a cue from Ford and go aluminum. I don't agree with just sticking in a leaf suspension because, at that point, simply buy a 3500, which is in the same price range as the 2500's. Hopefully, the Hurricane, which is supposed to be lighter but more powerful than the Hemi, will resolve a lot of these issues. As for the pricing of the 1500's, I still don't agree with you there. Ford's top of the line F-150's are just as pricey and, while they have more engine options, they still lack the ride quality of the 1500. Yes, Ford recently updated its interior, but it's not any better than Ram's. I doubt many people make truck buying decisions based on a massaging seat. You seem to think Ram needs to change something/anything just for the sake of change, except you really don't identify what actually needs to be changed, apart from more engine options (which the Hurricane will likely resolve). If 10 years from now, Ram is still selling close to the same interior, I'd buy another. If it ain't broke, don't fix it.

[@beachlife3772]

There own fault....my 2020 1500 Limited just broke down; bad transmission. Took 8 weeks to fix under warranty and total bill to ram was over 11K. How does a transmission fail with 35K miles on it.....

[@stevenszyper3916]

Ram's used to be reasonably priced. Now they have gotten ridiculous in their pricing. It is like they are trying not to sell trucks....

[@quadkrazykeith]

22+ F-150 xlt 302a black appearance package truck is the sweetest truck on the market for the $$ prove me wrong

[@android-ud2nf]

Craaaazy I just got a letter from a nearby Chrysler dealership that I never did business with saying they want to buy my 2010 ram for top dollar and give me incentives towards a new one. I have no clue how this dealer got my info because I bought my truck through private party….

[@mattharvell9494]

I totally agree Ben, In 2019 I paid 39500 for my 2019 Laramie, there is no way in hell I would trade my 19 for a 23 that is 20-30k more with less features.

[@kyleamerica5522]

Yup. I got my 19’ crew cab big horn 4x4 for $38,000($41,000 OTD) down from $52,400 msrp. I’m keeping this thing 6 more years. It’s paid off

[@davidmargolis95]

Back when we were able to negotiate prices off MSRP

[@davidmargolis95]

I have a 19 rebel and I’m keeping it forever 😂

[@jasonschwanke916]

This video is spot on. I have a 2021 Rebel and the pricing on the new 2023's right now is insane to me. I bought at a great time, to be fair. It was 2020 when inventory wasn't an issue yet and many were not buying cars due to the pandemic still being new and the uncertainty. 2021's just hit the lot and my local dealer was anxious to move them so they got aggressive with offers. I walked out the door with my Rebel for $49k. Today, a brand new 2023 Rebel w/ same options as mine (which as the video mentions is really the exact same as my 2021 - no noticeable changes) would cost you almost $20k more than I paid for my truck just 2.5 years ago. Absolute insanity! Ram either needs to make significant updates or lower their prices. I love Ram and have owned 2 of them, but agree with the sentiment that there is truly zero reason to "upgrade" to a new Ram right now if you are already an owner of a 2019 or newer Ram. And if you are not a current Ram owner, there are simply better trucks on the market from Ford and GM right now that makes it tough to choose the Ram especially considering the price point.

[@jfox71]

I bought a larimie in 2017 used with 25K for 31K. Now a new big horn is over 50K. These manufacturers have priced the middle-class out of the market. I will drive mine until it dies and hope manufacturers get a clue by the time I need another vehicle.

[@scottcpan68]

The Ram Promaster is selling well because Amazon buys them by the thousands.

[@jamesdumas6602]

I bought a 2019 Indigo Blue 6.4 Dodge Challenger Scat Pack. Awesome power, excellent 8 sp. transmissions, 20 plus MPG 6.4 MDS engine, and Harmon Kardon stereo. Love the car! I have been looking at Jeeps and trucks lately and what really turns me off about Srelantis is how they now charge for all the paint colors (except white) my 2019 Challenger the Indigo Blue there was no charge, why the F are they charging for paint colors now? It cost the same to paint a car white as it does to paint it silver or blue. And then how Jeep charges $1800 for a Hardtop, why is not a hardtop or a soft top just not standard equipment? And then Jeep charges $2000 for the same automatic transmission that's free in their V6 Ram trucks. Jeeps and all trucks are just so overpriced. They need to knock out about $10K below MSRP before I'll buy anything.

[@adogg619]

Aside from a hefty price, they’re also falling behind because there is no midsize truck offering. We have heard for years already of a smaller Dakota coming, but that has still yet to become a reality. Not everyone needs or wants a full size pickup. I could never understand why they chose not to compete in the midsize truck market segment.

[@iliketurtles536]

I am in the market for a RAM but they are way toooo expensive.

[@avibasi553]

If you are in California try Hoblit Ram woodland.

[@thegonz7833]

I dont know of anyone that knows truckd and the market better than you.You deserve the succsessful channel you have.

[@BigReviewMan]

I have a Ram 1500 (2014). I'd love to get a new one as she's getting a little beat up (152,000km), but any truck I see in my area after trade would still cost me more than my mortgage. Absolute insanity.

[@pat5882]

Correct. That 60K for a new truck is about the same amount of a down payment on a 1,000 sq. Ft condo in my area.

[@jizzyjake6783]

Just buy a more expensive house then it will be less

[@bobjoatmon1993]

I'd love to own a Dodge Ram truck, I owned a Dodge Dakota and put 250k miles on it, it was a great truck. But Dodge prices are simply too high anymore, I despise Ford engineering (I maintain and fix my own vehicles because shops did shoddy work too many times) but that's what I have now because it was affordable to buy and keep running

[@alfredough]

You like working on a ram it's not much different from a 3rd gen other than much updated and more sturdy you can definitely work on them at home unlike a Ford good luck

[@jimm2442]

I follow several "Hot Shot" KZbin channels and many of the 2022 RAM HD trucks are having major issues with engines around the 100,000 mile mark. In addition they are having a lot of random issues also.

[@bcwrangler]

A buddy used to hot shot in a F450 and they used to go through motors around 120K miles hauling heavy loads. In my opinion, these trucks just aren't meant to handle full-time heavy loads

[@jimm2442]

@@bcwrangler May be not but there are many exceptions. Check out C Farmer on YT. He has a bone stock 2018 Chevrolet L5P Duramax with 500k on the clock. He is almost constantly hauling RV trailers from Indiana to the west coast.

[@robertl9065]

If someone went through motors on an F450 I’ll bet it had the 6.4L Diesel. Those motors were garbage.

[@robertl9065]

If someone went through motors on an F450 I’ll bet it had the 6.4L Diesel. Those motors were garbage.

[@adrianw3985]

I was on a lot yesterday. What shocked me was the Jeep Gladiator was ranging in price from 60k to 64k, the Diesel 2500 was about 63k. I bought a Tacoma for 43k... GTFO Stellantis 😂

[@tommybarrios3307]

Ben, I must say you sure know your trucks and the business. I have been looking to up grade my Ram and the prices are just crazy. And all the salesperson wants to talk about is the Apple Car Play and how big the screen is. I can't remember meeting a salesperson who could actually tell me about the suspension, gear ratio, payload etc. I've also noticed some used trucks being priced as much, or more, than a new truck. How does that even work? Keep up with the great videos and information. Thank you..

[@onlyfacts3502]

Bought a 2020 Ram 1500 Crewcab Lonestar edition this year with less than 30k miles on it in excellent condition for 39k, and that was after taxes. Where in the hell are these things selling for 50k+?!?!?!

[@tomdfrog]

I have always liked the looks of a RAM, but the price and reliability keep me shopping used. Older models with proven reliability. Especially when it comes to the transmission.

[@AnchoredinMuscle]

Make a video about the STOP SALE RECALL on Ram 2500 and 3500. They havnt been able to sell trucks. They are just now starting to fix trucks and be able to deliver them

[@kentapley9315]

If all Rams are like the 2019 Laramie I had I don’t question why they are not selling. After 8 months of going back and forth to dealer for transmission problems and electrical issues and was still having problems I finally traded it on a 2021 Ford F150. It has been trouble free and drives and runs great after 37000 miles.

[@timschultes6467]

I’m a Ford guy myself but you need to make sure you stay on top of oil changes. They all have their faults but I stick with Ford overall

[@kentapley9315]

@@timschultes6467 I agree. I change my own oil, between 4 and 5000 miles. Use Mobil 1.

[@timschultes6467]

@@kentapley9315 me too lol. Do you have the 2.7 ecoboost? I really like the 2.7 I have about 50,000 miles on mine and my brother has about 100,000 miles on his both trouble free

[@aricellis]

My 2020 Laramie 1500 has been nearly flawless, but I wouldn't buy another based on the new price increases alone. Not even at 10% below MSRP.

[@kentapley9315]

@@timschultes6467 I have 3.5. But it my second one. I bought one in 2014 and put 178000 miles on it with no major issues. Couple coil packs at about 120000, but I maintain my trucks. They get a lot of miles, about a third pulling appx 3000 pound trailer. My son has a 2.7 with about 65000 on it. He has been very happy with it.

[@vtwinusa]

Ram has a heavy duty recall that severely limited their inventory. The heavy duty trucks have fallen behind Ford and GM with cab size and transmissions. The 2023 heavy duty change doesn’t bring anything new other than mirrors that have more features but arguably not better than the old mirrors. The half ton trucks are nice, but they are getting stale to the masses and are due for a new look as a result of Ford and GM refreshes. Ram costs are up, but so are everybody else’s. The difference is you are paying a lot more money for the same truck that cost less last year. Ford and GM increased costs too, but they changed the shape of their metal and plastic so the masses look past the price increase. I would agree Ram is more expensive than the competition now. Ram went from getting more for your money to paying more for less. As for hauling and towing, if you want to do both at the same time with big numbers you need a 1 ton. The payload on my 22 F250 Lariat is less than a comparable Ram 2500 Laramie. The coil suspension in the Ram 2500 is fine and tows great. They have a market for trailers with sub 1500lb tongue weights. If you are going to pull a 5th wheel with a 2k lb hitch, a 3/4 ton truck is probably not for you.

[@scottpaulson1714]

Consumers are fed up with $2k delivery or destination charges when it costs a small fraction to deliver at a time to dealerships.

[@sammyday3341]

Good video and thoughts. My work truck was a new Ram 1500 Tradesman. It was so reliable, tough, and comfortable that I bought one as my personal truck. It’s not the flashiest truck for $35K, but I made a wise choice and paid it off in 20 months. It should last many years.

[@eugene44569]

V6 or v8 and what year? I'm considering one

[@rich7447]

After I added all the options to a Ram 3500 CC LB HO Cummins, an HO F450 King Ranch was $10k less.

[@leonardriddick]

The main reason the lots are full of 2500s is they are under a stop sale. There is a recall for the grid heater relays, dealers have started receiving the parts for the 23s and parts for the 22s will roll out later this month.

[@drolds6522]

Also applies to the 3500s with the cummins

[@geneticrex]

As a long time Ram owner and fan of the brand, I would love to see them bite the dust. Let it be a textbook lesson on why it's a bad idea to absolutely price gouge their customers, along with failing to address a handful of easily addressable issues that have plagued these trucks for far too many years without being easily addressed. After enjoying a huge market share increase, the greed on display by Ram is completely unacceptable and a huge collapse would be justice served. My next purchase should have been a nicely equipped Laramie 1500 Night package, but instead it will be a Tundra.

[@davidbarfield3489]

Keep it up Ben! Happy Easter!!!!!!

[@BrownBomber92181]

That's crazy how low the payload capacity is on the Ram 2500! I remember back in the late 90's i had a 97 F150 2wd ext cab short bed with a 5.4, & my dad had a 98 Ram with the exact same setup & a 5.9. We had to go to home depot & pickup 30 bags of quick crete at 100 lbs per bag. So we put 15 in each truck and I was shocked how each truck handled the load. Even tho my dads Ram looked much tougher, his truck was obviously overloaded, the rear was squatting big time & the nose was pitched up. My truck was sitting perfectly level, I figured it would cuz the payload capacity was a bit over 1,700 lbs. My dads was probably barely over 1,000 lbs from the looks of it hahaha

[@jimmy4x4socal44]

They did great when they had 10k off msrp. I bought a 2018 3500 cclb HO Cummins for 50k Now that truck stickers for over 70. Not many are willing to pay that much for a Ram…

[@leedanielson7452]

I bought a 2023 Big Horn crew with the hemi, 2 Wheel Dr. for 12 K off the sticker last week.. that’s pretty good for these times…….

[@jimmy4x4socal44]

@@leedanielson7452 that is good 👍🏼

[@ohioguy4326]

I agree on most of those points although To be fair, Ram/Jeep actually was able to produce a lot more vehicles during the chip shortage while GM and Ford had empty lots so naturally GM and Ford will be able to increase thier sales this year when they had nothing to sell in 2022

[@davidporter7051]

Not really. Ram had a significant loss in sales last year.

[@andrewaikens5624]

That’s exactly what happened where I’m from only lot that had trucks at that time was ram. Ford by far had the biggest shortage where I’m at.

[@dustyroads834]

People are figuring out that when you buy a Jeep or a Ram your really buying a Fiat.

[@slidewide1999]

The suspension isn’t the limiting factor on payload, the 10000gvwr is .

[@SyrupCanuck]

I hope Stellantis goes bankrupt. They did Mopar dirty by trying to make it a luxury brand and not cool affordable vehicles for the people

[@petercampbell4220]

They all lie on tow capacity. If you run 15 to 20% pin weight and work bacwards, the 1500 is only worth 4k towing, the 2500 10k towing. So you can tow legal, or safe, not both.

[@farmerbyron1]

Ram has become the most expensive option. Hence the drop in sales. There’s an obvious solution to this problem. Ram has a good product but they can’t charge this much more than the competition and expect to maintain market share.

[@nunohannover]

3 weeks ago…why is GMC not selling….now….they are selling more cars? this guy is a mess….

[@raaraa77]

Anything for views.

[@d_manoil1647]

Ya , almost all these car guys play this click bait game.

[@raaraa77]

@@d_manoil1647 That's youtube in general.

[@BigBadJohnDiesel]

Considering I only paid around 51k OTD, for my 16 2500 Laramie Diesel. Granted it was a dealer demo with only 5500 miles on it. It was also a certified used vehicle. The problem is, Stellantis is trying to put themselves in the same class as Ford and GM with very little updates to their HD line of trucks. You're basically buying a truck that came out in 2010! On top of that, the payload rating on their 2500 diesels is extremely low compared to Ford and GM. I would love to upgrade to a RAM 3500 long bed, but I don't want a huge payment! Especially, with what the government is intentionally doing to our economy, especially fuel prices!

[@jimjones5883]

They are trying to sell a 3500 Longhorn Dually for $107,000. Its competitors are around $92,00 for an equivalent spec's dually.

[@Spooky_Gregg]

Isn't that the truth.. 💯💯

[@lonnyjohnson8732]

BTW, the destination fee is common across the US, because the country of California passed US federal law a long time ago to make sure a manufacturer couldn't charge more to sell a vehicle in California than other states. So imagine myself who lives in MI, 30 minutes from the Ram 1500 factory, and we pay the same fee......

[@2ndAmendment-Jeffrey]

The 1500 bighorn is up over $6,500 from 2019 to a 2022. It's nuts

[@gladegoodrich2297]

Seems like they went from the cheapest to most expensive trucks?

[@ExaltedDuck]

Their pricing is similar to Ford and Chevy when similar options levels are selected.

[@bobdennis4801]

Ram hasn’t changed enough since the upgraded in 2019 besides the TRX. Ford continues to upgrade powertrains often enough it gets people to buy more often. And Fords sales are pretty much without Superdutys. I see none around and the local dealer has $20k markup on their website for the ones that are coming in. GM has changed the interiors on their new pickups so people will want to upgrade pretty much any model made before 2022.

[@guardrail2897]

RAM is coming with a 7.0 for the HD trucks. I've had many people argue me on this and tell me I'm just making it up. But it's coming. Supposed to be 2024 but may be a 2025 model. It's supposed to be 450+hp and 500+tq.

[@farmerbyron1]

Fords ecoboost is a non starter for me after owning one. Never again.

[@Montana4216]

Ram sold tons due to lower prices, and 0% interest. Ram Limited, was priced the same as an F150 Lariat & Silverado LT. With Ram, customers got a LOT more for their money. Not anymore

[@cbonardy]

They are not selling cause of the increased interest rates. The consumers that want these vehicles can no longer afford them.

[@BADBOYM109R]

Tell them to quit asking over sticker price…. Nutz

[@MEGACAB59]

100% right on everything in the video about RAM. Only two reasons why I'd buy one is, the TRX model and diesel option if I was towing a lot.

[@throws56]

It's crazy bc it's not bc their trucks aren't nice, but it's just the competition is that fierce. I still think interior is superior to Ford. GM is a toss up between who you like. Standardize the Cummins power specs Update the body. And for God's sake, get a modern transmission with more than 6 gears!

[@MrCmetzler]

Only reason to own a RAM is the Cummins engine. Without that they would have been out of business a LONG time ago.

[@InuranusBrokoff]

Hold out for as long as you can fellas, they all did us wrong so we need to return the favor.

[@SickTheory]

Just blown away how a 1500 series truck cost as much and even more than a heavy duty 2500.

[@o.h.guzman9081]

Not too long ago. Ram or Dodge Ram was the cheapest of the big 3 truck makers. The downside was the they were and are the least reliable. Now they amongst the most expensive trucks, and still super unreliable. What man is his right man would spend 60k-80k on a truck that will burn out its transmission by 100k miles? Either bring down the price, bring up reliability, or both

[@turnerruma5977]

Since RAM killed the ECO Diesel what a big f-up. I always have hated the RAM because of the dumb dial gear shifter. GM did not kill the 3.0L unlike FORD/ RAM also 6.2L is better than 5.7L.

[@douglasmorton6121]

I paid $46K in 2005 for my Dodge Ram 2500 Quad Cab Hemi 4x4. In 2013 I paid $53K for my Ram 2500 Crew Cab Hemi Big Horn 4x4. At this rate, I won't be able to afford another new truck. All new trucks are pricing their customers out of purchasing them. The best thing for my situation was that I got a 7 year loan for my 2013, which sounds pretty strange, but I put low miles on my truck now a days. Its 10 years old and has 64,000+ miles on it. The longer loan length made my payments $353.80 a month with my trade in. Very doable. I love my Ram and never have had towing or plowing issues. Its a strong truck, but with all the new electronic upgrades, the tech in these trucks are making ownership unachievable. Worse, is when something electrical goes wrong. It is insane cost-wise to fix them. Make trucks beefy, strong, and simple. They will sell! As a side note, we own a 2012 Jeep JKU Wrangler with the first year 3.6L Pentastar engine. It has been awesome and though there was a head/head gasket free recall, we were not affected by it. Our Jeep has been a great vehicle for us and has retained its value. To think that in this market, a stock 11 year old Jeep can go for about $24K is insane. We only paid $32K for it in 2012. With our upgrades, we can likely get $27K for it now in the New England market. Stay Safe Folks!

[@MiniMe6175]

You hit the nail on the head. The 2500 is the most expensive least capable truck on the market. The 3500 is the most expensive truck out there that hasn't been updated in years. RAM better have a drastic redo in the next year or two if they want to stay alive

[@TruckingShooter]

Over 50k for a "basic" 2wd pickup? Boy I wonder why these ain't selling lol

[@bobbyaustin7132]

That ugly screen, the turn knob shifter, and the price compared to what they use to be. Plus, aside from the TRX the front end looks less aggressive (bulky AF) and in Georgia and Florida where I live (Valdosta) that's all we care about because we gone lift it anyway.

[@Hats1976]

The biggest problem is that everyone is slowing production down on purpose to inflate prices. Car companies are doing this to make it look as if there is a shortage of parts. Chevy just shut down two plants for two weeks to slow production down.

[@wesleymartin6618]

Prices and all the scummy tactics these dealerships went to during all these “shortages” the “markups” and fees used to screw over an already inflated market.

[@leedanielson7452]

I just bought new Ram #8!!! Believe me, it’s another beautiful machine!!!👍👍

[@brandoncopece9987]

Same literally!

[@jrksoldierx1436]

It's not called being in the green, it's called being in the black.

[@sneezinhatch]

Green means break even

[@robedmund9948]

​@@sneezinhatch JB's not talking about breaking even, though.

[@benjaminharrison1522]

​@@sneezinhatch stop covering for him

[@christianmiller4422]

And once you go black, you never go back.

[@dragonfire7734]

Stopping the 5.7 V8 will definitely kill them, Most American men will NOT drive a V6 truck

[@mdutchy2582]

Ram 1500 base trim should be 35-40k. They are way too expensive and people are not paying it.

[@BubbaSimmz]

Their prices keep going up and they barely innovate. That’s the simple way to put it.

[@BOSSYtexasCHICK]

Ben, you aint just whistling dixie!!! i was tempted to get a, Ivory Tri Color 2022 Limited (with Ramboxes!) from Mark Doge last week- The had 3 left (because they are all 3 rear wheel drive) NO ONE wants to pay THAT much (except a paw-paw : ) for a 2 wd truck- To make it worse, that thing had so much equipment, it was too heavy and sluggish as they didn't order it with a 3.92 gear ratio.. But the worst part was their implementation of their 360 camera- you had to dig thru menus for it, even the shortcut button seemed like a real pain when your in the middle of driving, it hesitates- it didn't go into a "front view" when you put in drive, honestly it was the CLUNKIEST experience- and soooo expensive for each of their options- I have owned over 20 rams, 5 of them 5th gens, but i think i'm done- they increased their pricing several thousand dollars each year and like you said, "you get LESS"... sad they are so greedy, like u said, they prolly have finally priced themselves, "right out of the market".. any animal that can't adapt, "D*I*E*S" & i think soon it will be true of THE RAM : ( BTC

[@michaelsheedy]

The beauty of FSeries is all the configurations including engine choices and now hybrid model plus onboard power generators. Ford covers every base including BEV.

[@Chris.Donley]

Biggest issue for me, "Steel Body". Up here in the Salt Belt we are already seeing these '15-'18 Model Year Ram trucks starting to Rot Out around the edges. The Aluminum Body F-150's from that era look as good as new. The re-sale value on lots are really starting to spread in Ford's favor, and will only widen. If you live the in Salt Belt, and want to keep your truck for more than a few years, Ford is really the only option....

[@SyrupCanuck]

Just undercoat your vehicle 😊

[@brianweeres224]

I agree with 100 percent Chris. My 2015 silverado started showing rust around the wheelwells after four years, and I washed it every couple days. My rockers are literally disintegrating and falling apart. live in Minnesota so I also after to deal with salt. I have owned five new Chevys but I am jumping ship and buying a new "aluminum body" ford tremor this fall.

[@tabbott429]

@@SyrupCanuck I undercoated ( professionally)my 2006 F150 when new. The frame rusted from the inside out. I just found another high mile yet rust free ( non undercoated) rust free truck body/frame to drop my 125k mile power train into. Undercoating is useless if done wrong which even the professionals do.

[@SyrupCanuck]

@@tabbott429 we use krown and it works Damn well but does mean you have to drill entrance holes. Very popular and effective here in Canada. Military uses it.

[@lilfishbigsea007]

​@@brianweeres224 don't do it bud, I am telling you

[@bikingwithryan5968]

Love our rams and right now dealers around me are knocking off 8,000. Still not normal prices but better for sure.

[@trenegade5441]

They're knocking off $8,000 from a price that was already at least $8,000 above Ford and Chevy. So, they're not really discounting anything. I wouldn't be surprised if that wasn't their objective with the higher MSRP from the beginning. All these manufacturers talk to each other, and they know exactly what the others are doing and why. It helps all of them to have healthy competition between the brands. I'm not one of these people crying for prices on 1/2 ton trucks to be $35,000 in 2023, but truck prices across the board have gotten a bit steep.

[@bikingwithryan5968]

@@trenegade5441 I agree. Although ford and Chevy prices are just as high where I am as ram prices.

[@timschultes6467]

Yea they try to trick us by saying oh look it’s 8k off now! Nope still high you clowns take another 10 off of that at least

[@jizzyjake6783]

​@TRenegade54 thats about what i paid for mine Dec 2019. I'm going to drive this thing forever haha

[@matthewanderson9912]

Your last point is the main reason for Rams sales troubles in my opinion. Price. That was the reason Rams were as popular as they were because you could get a capable one for a lot less money than a GM or a Ford. In the HD world you could buy a diesel Ram for the same price as a gas Chevy or Ford. And then as far as HDs go, to add to your list they have by far the oldest truck on the market. Their cab and bed and basically the entire truck except for the front clip and interior date all the way back to the 2010 model year. You get in a crew cab Ram and it’s A LOT smaller than a crew cab GM or Ford. The standard bed is shorter too by as much as 6”. They are overall just a smaller truck. The low payload is an issue too in that Ram still caps the 2500s at a 10,000 GVWR. GM and Ford give you the option to get a higher GVWR for their 3/4 ton trucks.

[@callsignmohas5190]

I drive a 2002 dodge ram 2500 Cummins and it’s a great truck in my opinion it has the best motor but there are still a lot of shortcomings with this truck that being said I think things got way worse when they were no longer a Chrysler Dodge vehicle and became Fiat.

[@Chris-uk8fn]

I bought my ram truck from 400 Chrysler in innisfil ont. Still under warranty rusting out now and they wont respond to me about repair.☹️why buy from a company who only care about profits.

[@franklinbittner4683]

I bought a 2021 ram 1500 ,and I regret that buy,I paid way too much with their markup

[@scottcpan68]

I'm on the market for a used 4th Gen 1500 Laremie or Limited Crew Cab with long bed, just waiting for the right deal. I'll start shopping for used 5th Gens when the prices come down. There ain't no way I'm paying 75-80K for a depreciating asset that will lose half its value in 2-3 years.

[@jesseo355]

The problem is people in America do not know how to manage money. For years folks were able to bob and weave with their budgets to buy a vehicle that they really couldn’t afford. Now , no one has wiggle room so the trend of owning a vehicle that you really couldn’t afford to begin with is about over.

[@redracerproductions]

I mostly agree with what you have to say especially about price, Rams are way too expensive. As you mentioned, they used to be the value buy and I can't see paying more than the competition for one especially with less equipment. About the payload issue and I agree it's a problem on both the 1500 and 2500s, I think it's more about Ram sticking with the

[@vijaybhogal456]

In Canada ram sport edition trucks are hitting 81k, Not the limited but a SPORT edition truck

[@NoonMight]

In 2016 i bought a 2016 supercab f150 2wd for $40k, in 2021 i bought a 2019 SCA performance raptor for $80k. The difference is night and day

[@reneeandchrisforever]

The real reason is because all the non-truck people who knew nothing about the history of trucks and said “Ooh..shiny and pretty!” and purchased a POS Dodge have been burned on repair bills and unreliability to the point where they went back to their brain dead SUVs.

[@flameredram1572]

Agreeing with all your points, Ben, and it pains me to do so as a diehard ram fan (on my second gen 5 ram 1500 in 2 years). Thinking of going HD for my next truck, and the 7.3 tremor is starting to look really attractive now. Ram absolutely needs to update the cabin on their HD lineup, as they are still using last gens model.

[@drnick40]

RAM used to represent value on the truck market. Now they try to play upmarket but nobody takes that seriously. So no sales for them. Trucks are meant to help the working people. Not the luxury buyers only. $60-80K for a truck is out of the reach for most working Americans.