The END of Kylie Cosmetics...(the brand is in trouble)

[@cgc517]

contrast Kylies recent stick blush drop with Haileys blushes....I didn't even realize Kylies blushes dropped and I only ever saw her and paid influents talk about them. no one even paid attention to them. Haileys blushes haven't even launched yet and theyre already extremely popular, all over the internet and regular people are already saying theyre going to purchase them (im considering buying as well). the difference is really stark especially cause these two brands have pretty much the same target audience. Kylie needs to take a page from Haileys book!

[@TeaSpill]

THIS!! I wish I talked about that in this video. Everywhere I look someone is talking about the new Rhode blushes. Kylie’s blushes?? Only knew about them because of research I did for my video. It’s so strange too because Kylie does have some good formulas - she just isn’t marketing right / overwhelming us with too much.

[@anabelleh2069]

I don’t know about either both brands are bad in my opinion

[@umassigkap]

I wouldn’t call Hailey’s blushes popular . A lot of people think the packaging is awful and are calling out the lack of amount of product

[@CharisseKenionYT]

I don't think their target audiences are the same. Something about Hailey's brand is appealing to late 20s/early 30s too - even some 40-somethings. Having said that, I'm not sure how much more Hailey can do while she's DTC.

[@CharisseKenionYT]

@@helen2197 I said 20-40s

[@koaliia1390]

Kylie cosmetics has always looked cheap as hell. The brand wants to be luxury but it’s giving five and below. Everything that family does feels like a hollow cash grab

[@lunaguy1195]

Even her collab with Bratz looked like a knocked off, packaging wise

[@Singer1Cat]

It's like colourpop but more expensive and less trustworthy with the formulas 😂

[@nat-iv2du]

Masterminds in scamming. Nothing they do is authentic. They have a long history of doing this stuff.

[@kubraaeshaalbuzra9920]

Always

[@anabelleh2069]

Exactly

[@BaybeeWaddles]

I think kylie's makeup brand was only really valued by young teenage girls who were insecure based on the beauty standards she set. As we have all grown up, even if still insecure, we don't want to support someone pushing such terrible beauty standards.

[@ariana1042]

Right I've never seen anyone my age or older with her products only little girls running around the store

[@ttc1044]

This is so incredibly accurate.

[@Amy-hz4df]

oh my god this is actually it

[@mazzi1574]

Tbh, I think it was more because she was such a vibe in her “King Kylie” era. Everything she touched was successful, it wasn’t just beauty related stuff. She’s so bland now I wouldn’t want anything to do her.

[@marcmellow5573]

That's literally the entire concept behind the Kardashian empire. Make different demographics feel bad, and profit off the "solultions". They have all women demographics covered. That's why Kim is trying to push Northwest on us, to get the young audience they lost when Kylie and Kendal aged out of appealing to teens.

[@Girl-Supersonicboy]

the Kardashians are finally losing their fame and they don't know what to do.

[@Miss_korneliaaa]

Sorry to break it to you but they aren’t I mean sure they may be losing some of their fans but I don’t like them don’t follow them at all but on my fyp her as came up and it had 25 million likes 🤷‍♀️🤷‍♀️like how ????

[@Girl-Supersonicboy]

@@Miss_korneliaaa a lot of those likes are probably bought or bots tbh. Kylie's cosmetic is losing popularity. Kim just humiliated her own daughter to keep relevant at the sake of NW; that poor kid. Their relevance in everyday life is dwindling

[@shaayy222]

Not necessarily their fame, but their influence

[@98dannyj]

Maybe a new sex tape 😂😂😂

[@shaymalchione809]

Oh they know what to do pimp out their children. Poor kids.

[@withoutaname-u3m]

For me it’s not wanting to support anything this family is associated with. They are so shady, unethical, and display horrid disregard for anyone but themselves. Why would I spend my hard earned money on these grifting, lying, scamming people, when there are other companies out there. Who have better business practices, better products, and aren’t some celebrity cash grab.

[@terryblevins2516]

Yesssssss!!!

[@athena6693]

Thissss!!!

[@Maria.9094]

Same here. My daughter and I were both talking about skims, but we refuse to put one cent into the pockets of these grifters.

[@Jess-bee]

Yup! This is exactly why this is happening.

[@Suarez05]

Plus, Kim was Recently in a Variety Interview for ACTORS on ACTORS when She's LITERALLY doing that in only ONE TV Show. A REAL Actor or Actress could have took that Spot but NOPE. Variety Probably got Paid off by Kris TBH.

[@MatiasEzze]

I mean her brand was huge at some point but she seems so uninterested about everything. I don’t know how much passionate she was about her own brand. She was just the face of it. That’s the difference between her and a self made brand owner. She just had everything at her disposal to beginning with. Never had to actually work for something.

[@someusername4129]

She was never interested. All this is her mom. She made a comment about how she's "not cut out for it." She is legit the most boring woman on the planet.

[@shanel4294]

I mean im sure it was mainly Kris in them meetings

[@MatiasEzze]

@@shanel4294 for sure

[@hannahmaria6887]

Damn, I still remember sat at my computer in 2016, WAITING for the lip kits to drop. The website used to crash and everything would be sold out in 5 minutes. How times have changed…

[@00loudog]

​@@shanel4294For sure

[@winning3329]

I stopped buying cosmetics because of inflation and I can't afford the high end brands anymore. I went back to my high school brand's like covergirl and revlon and maybelline which are just as good

[@terryblevins2516]

Thank you so much for saying that, bc its so true... Drugstore makeup is just as good and most of the time better then high end!! I stopped paying 20-30 dollars for lipstick a while ago and my fav.ones are drugstore!! Anyway thanks for saying the most truthful thing!!!😊

[@lorya1solin]

@@terryblevins2516plus drugstore (at least here in Germany) got so expensive as well. I still but highend foundation and concealer but the rest? Nope, it got better (also more expensive) and is still much more affordable. Plus I don’t want to pay the Karjenners my hard earned money 🤷🏻‍♀️

[@kittyykatie]

tarte has a lot of good deals

[@lizzieg9770]

Exactly the same situation over here!! And honestly, I’m not even sad about it!!!

[@Ellie80681]

Elf ! And the ordinary are my favs!

[@CCB1234abcd]

As a 30 year old woman even if she did have something I was interested in buying I wouldn’t want Kylie plastered all over my products

[@absolutelyridiculous6743]

Same. I've purchased a few Kylie clothing products from TJMaxx lol...otherwise, naw. Not full price.

[@br0broe436]

This is one of the issues I spoke about. She needs to rebrand and not make her brand about herself. Let the product sell for it self like Rhode , Fenty and I can’t remember Selena Gomez makeup brand

[@daniellachewetel6773]

@@br0broe436Rare Beauty

[@goldenlotus9629]

Who cares what the product has written on it?It only matters if it works well or not!!!

[@dreamsatnight]

If you build your brand off of your own insecurity and make it also the insecurity of others, you're bound to fail at some point once those people wake up from your bs

[@CaptainHieronymusLex]

Exactly, I am a total lipstick girl but buying lip kits from someone who didnt have lips before? I am sorry NO

[@Genesisramseyy]

I don’t think anything will help revive her brand she’s not as liked as she once was …we all grew up , I used to like her in highschool but I’m 22 she does not interest me and her brand been known for years for being cheaply made the hype is over and that’s so 2016 we are almost in 2025

[@withoutaname-u3m]

It was all a marketing illusion, people see through it now.

[@morg2040]

I feel like she was the It Girl and now shes like desperately chasing after that spot again like trying to date an a-lister and creating a new product everytime there is a new trend it's kinda sad to watch happen but at the same time even if she went broke she likely would be fine. Like I don't think shes rly been in the headlines for something positive recently was when she started dating Timothee and when her son was born lol

[@Zeverinsen]

_People liked her?_

[@mariaauroraramirez2093]

I’m just trying to be able to pay for food, gas, rent, insurance, and other bills before anything else. McDonald’s has turned to a luxury and buying chapstick is a treat. I’m not buying any beauty items from anyone in this economy.

[@burgundybabyy]

Same

[@shereemorgan1430]

Coty, needs to sue Kris Jenner! She scammed them to purchase Kylie cosmetics. Time for the Kardashians and Jenner's to go away, over them!

[@Jcasilleri]

The problem was quality, the had something no one had before, a market before a product launch!!!! And they did nothing but scam customers with that retail power. So once the main factor died out, since their quality is trash, no one stood with their products… the send a very clear message with the quality of their products, and people heard them.

[@stonerbaby895]

Yes preach!! that's the first thing I thought they are very fortunate to have a brand even before launching! they could have came out with a product that was actually worth a damn and made a fortune!! but they wanted to all do these get rich quick schemes now all we see them as is pretty con artists

[@MsStarlaSmith]

@@stonerbaby895😹

[@emily10055]

“I’d rather buy a Dr. Pepper lip smacker” damn coming for the jugular 😭😂😂😂

[@jenniferlopezsantiesteban5209]

O M G ! SAME ! 🤭

[@BeantownMrs]

We aren't buying Kylie's Krap because we're wise to the KarJenner grift by now. We know better so we're doing better.

[@francinejones2524]

Well said.

[@marga8732]

lmao "Krap"!

[@Lauren-zx3gx]

This is no different than the socialites from the 2000’s dropping in popularity and relevancy. Being an influencer doesn’t have any longevity. This isn’t new. Trends and fads are cyclical, and that includes socialite/influencer culture. If you have no actual skill or talent to fall back on then your days are numbered.

[@GalaxyAnonn]

No, because I was genuinely excited thinkin' it was PINK collab- But when it ended up just being Kylie I just took the deepest sigh 💀✋🏾

[@ariana1042]

Never been so disappointed

[@pebbles5450]

People were literally more excited in that insta comment section about the possibility that target was releasing a pink basket lol

[@tonyawilson5714]

This 😂🎯

[@mendiol93]

😂😂😂

[@francinejones2524]

😂😂😂

[@Iquey]

I think it would be really funny if every target store only had maybe 3-5 pink baskets per store, and so if you wanted to be That Girl using the pink basket, you just have to be lucky. They would make this a running gag for about 8 months, then release a pink basket for customers to buy. They should even just let people steal the pink basket but put a tracker inside to see whar neighborhood it goes to. That way when the girl vrings it to hwr neighborhood, they know who to send mailers with the pink basket on the front cover of the paper advertisement 😂

[@wasabi.2839]

@@Iquey This is actually a good idea lmao.

[@Areniapixie]

I don’t understand why she releases so much, the only reason I can think of is just pure greed. The products aren’t popular anymore because everyone knows that they really aren’t that good/worth it 🤷🏻‍♀️

[@terryblevins2516]

Her products are truly junk!! Always have been!!

[@sabreenadawson1632]

Honestly I would love if PINK came to target. The lotions and body sprays smelt so good.

[@marcelinechan]

It's hilarious how they became popular in the first place.

[@off.arretezvousx]

It’s only expected they failed eventually since the brand was built on lies from the start.

[@Ichigo-HKC]

Ahh the good old faked naughty tape!

[@CupcakeFairy777]

Not really

[@unknownunknown2576]

From​ oj simpson trial@@Ichigo-HKC

[@Snow-xd4rv]

Also because of their trans dad

[@Safiatje_jaja]

I didn't even know she had a lip butter!😅

[@00loudog]

Neither did she

[@saavinisanganeria]

She just released older collections in Sephora India there are less than ten products.She probably wasnt selling elsewhere and just tried to experiment as its at a luxe pricing here

[@chandulovespurple]

Seriously, I was honestly disappointed when I saw it in Sephora the other day. Was extremely disappointed when the lip liner and lipstick were not sold separately. Also, the lip shades were so light! And not a variety of products. I love the natasha denona isle and the mars isle-the kylie one was so meh. Monotonous pink stuff which was not even interesting. PS: Sephora india is horrible at bringing out new stuff.

[@randomlyswatching9481]

😂she probably forgot there are other brands in India now. Or anywhere

[@randomlyswatching9481]

Like masabas stuff which are very good

[@terryblevins2516]

​@@chandulovespurpleHoney don't buy her junkie products save your money on good Make-up!!!😂

[@sweetgirll08]

I'm a team lead for beauty at a target. When I tell you that I have never had any guest ask me for Kylie products in our Ulta section. Target & Ulta really missed the mark bringing this to the space. So disappointing.

[@undamaged-destiny]

That target x Kylie collab seems 5-6 years too late. lol it’s like her recent Bratz collab. Like why?

[@TeaSpill]

Can you imagine a target collab back in 2016??? It would’ve done SO well

[@XOXOcarmi2]

@@TeaSpillfrr

[@undamaged-destiny]

@@TeaSpill it would have sold like crazy for sure! But now? Just doesn’t make much sense in my opinion. Great video!

[@zrinkavrkic4238]

​@@TeaSpill she could've been a real billionare

[@christabella97]

I remember being gifted the lip kit for Christmas when it first came out… the most driest lipstick I’ve ever put on. Even the first layer was so bad.

[@laur83]

terrible. it’s astonishing how popular something so dry and unpleasant got

[@rrrealqueen]

I never bought anything from them I rather get quality elsewhere.

[@Genesisramseyy]

Wow I didn’t realize the pink target was for her 😐😐😐 I was excited for nothing like really ….. it really is a let down

[@saikuztseke]

Target should have just kept those pink baskets lmao

[@sophiechen4874]

I see Kylie products often at Marshall’s but I won’t even buy them at those cheap prices because their quality always varies.

[@courtneylane7639]

They release more products than any other brand out there *Stares in colourpop😂😂😂

[@alyssabrown-carleton6173]

At least most of their stuff is decent and affordable🤷🏼‍♀️so it doesn't hurt the wallet as much if you buy it. Honestly I didn't even know she was dropping new products recently

[@victoriahayden2961]

I’m so sick of hearing about all of them, personally I’ve never brought a single product from any of this family.

[@jincks277]

Please bring back MOSSIMO target!!!

[@NattieD911]

Me too or watched any of their shows

[@rrrealqueen]

​@@NattieD911there show is beyond boring I watched 5 minutes and clicked off.

[@rachelyea520]

Same!!! Never ever bought a damn thing.

[@sahnie82]

I think Target is a few years too late. The hype around the Kylie Cosmetics brand peaked years ago. Kris must’ve pulled some strings lol😅

[@SimplyTechna]

Let's not forget when She dropped those Brushes that everyone complained about

[@shanel4294]

And the infamous walnut scrub

[@kamanama3671]

I weirdly have a Shopping allergy when I start to walk near anything starting with a K

[@kitkatlove89]

But Kimchi Chic is good though!!

[@AmyB369]

It’s not weird

[@SimmSumm]

First of all TargetxUlta can bearly keep the products they have in the section in stock as it is!! Every single target with a ulta section looks horrible!!

[@novaofgeeks9262]

My friend texted me about the target post telling me that she thought it was glossier. When i watched it i literally said the way the pink goes over the target basket reminds me of the kylie lip kits and that i wouldn't be surprised if it was kylie cosmetics with all the business decisions she's been making. Then literally that night they announced it was kylie and i was dying 😅

[@terryblevins2516]

Great guess,honey I would have never guessed that!!😂😂

[@angelbaby9137]

Good!! Tired of people calling them great business women when they’re just successful scam artists

[@x_mvriv_x]

I don't think coming to Target will make a difference. Her hype died a long time ago

[@Lowrey1995]

I live in France, NOBODY uses Kylie Cosmetics. It's only available in one company and it's always full of stock. Unlike Fenty for exemple

[@kiuto9476]

Didn’t even know they were available in here lmao, is it in sephora ?

[@Lowrey1995]

@@kiuto9476 No, it's at Nocibé :)

[@goldenlotus9629]

Nobody gives a shit about what France 🇫🇷 is doing.. KYLIE cosmetics is an American brand...

[@Lowrey1995]

​@@goldenlotus9629 So ? Not everything revolves around America. Look at Fenty Beauty & Rare Beauty for exemple. The main goal of a brand is to be successful, to make profits and be relevant throughout the years for the consumers. If brands had the same mindset as you display then you wouldn't be using French brands such as NARS, DIOR, CHANEL, Estée Lauder, Givenchy, Yves Saint Laurent... Whether in America or France, it's a failure in both cases, the numbers and customers feedbacks are proof.

[@kristenclark82]

Her attitude needs to change before she can make any meaningful changes at any of her companies. She just seems disinterested

[@angelafahlenkamp9311]

Half of selling anything with your name on it means using the products and showing some level of happiness because you are using said products all the while showing enthusiasm in PR that you are using them...

[@shaymalchione809]

She needs to take notes from Rhianna.

[@KaysFantasy]

I've never owned a single one of her products, actually I've never bought annnything from this family of self-centered beings.

[@lspbeautea4791]

Nor me.

[@shayshaymann113]

Same!! I’m so glad I never invested my hard earned money into any of their cheaply concoctions!! I really feel bad for those who did though, especially the younger audiences! They not only took their money, but they took their self esteems away from them! Really really sad 😞

[@KaysFantasy]

@shayshaymann113 I hear you, yeah, I personally don't wear makeup unless it's my nails being done. I rarely buy skin products besides like, cocobutter for my skin. I've always been more interested in my hair as my hair is extremely long. Like, it stops at my thighs long lol. it is sad on the younger audiences who were sucked into believing these shoddy products would be so amazing it would change your looks, your life and make you, girls/women in particular want to change the way they look. When really, it was bringing out insecurities of many who may not have them but are now suffering from either getting reactions from their products to having cosmetic surgery to enhance to make them look like this scammy family. They all should be ashamed, but none of them care unless it's boosting their banks. But now the Kardashian family is feeling the wrath and heat from the world due to how they act and the fame they flex on us. I'm glad Kim got slammed and roasted at that comedian roast show. Regardless of what others may say on how the guy had said some harsh things but it was nothing but the truth! Kim deserved to be cancelled as to the rest of them. This Diddy case is exposing Kim and Krish's involvement in it.

[@terryblevins2516]

No thanks!! Ive never bought anything from that family and im not starting now.....

[@constanzanavarro821]

Make up business feels so different now, there’s was a time where people would buy anything😨 now people are way more interested in supporting smaller brands and actually buy what works for them

[@lexusl.]

That family is terrible for susceptible young people and the environment

[@BenitaOdiete]

Doesn't she know she's damaging the brand even more. Why does she continue with the constant launches. Where is Krisssss Jennerrrrr on this issue? Also how's Kim's makeup brand going?

[@shanel4294]

She must’ve retired, the girls are on their own now and this is the best they’ve got

[@rrrealqueen]

​@@shanel4294 Kris Jenner is already a billionare shes done pumping money out of people I dont blame her for her retiring😂

[@blinkie1114]

If I were famous I would create a brand that stood on its own and wasn’t associated with me at all. Let people like the product and the brand not making it all about you! Like why put your name in the brand?? Just narcissism it’s crazy.

[@Chamorrita-rg9qp]

I can't even find Selena at the Maxx or Marshall's her brand is always at sephora

[@CCB1234abcd]

I wish I could find fenty at tj maxx

[@hmh3808]

Do u ppl have good things to say about RARE? I can’t see Selena hawking face goop just for the $$$. She strikes me as someone who would be more ingredient sensitive? As someone w an autoimmune Illness and a certain level of health consciousness….

[@dennyfaner5416]

I was 16 in 2016. insecure & young. Now I’m grown and understand way more & don’t want to support an unethical family!

[@A.HoneyBear277]

I’ve never purchased anything from Kylie cosmetics.

[@shanzaaa8532]

Bye bye Kylie

[@AnnieWiz1978]

As a person who watched the kardashians on E! Once they were at hulu id already quit watching about 3 seasons prior and as a make up lover/enthusiast/influencer I NEVER ONCE PULLED OUT MY POCKETBOOK FOR A KYLIE OR KKW OR SKNN MERCHANDISE and I NEVER HAVE REGRETTED IT ive forgotten all of these people and quite frankly they disgust me❤😊 and im embarrassed i ever tuned in to them

[@rosesophieblack7287]

There’s so much Kylie Cosmetics stuff in TJ Maxx online and in the stores near me it’s unbelievable 😂 and it’s on the website for weeks already. I thought maybe they’re just not as popular in the UK, but apparently it’s everywhere. Good

[@artisticanna5275]

The original generation of fans of that family lost interest and the new generation doesn’t appreciate them enough to keep them relative

[@DailyTruthsOfficial]

She's at it again???!

[@victorianne13]

I went to Ulta and the Kylie cosmetics section was fully stocked compared to all the other brands.

[@AlisonLeMay]

I’m not surprised. There was actual dust on the Kylie shelves at the Ulta I usually go to. I was thinking, “Damn, you couldn’t get these lip kits when they were popular. Now they’re just gathering cobwebs!”

[@emilyangel4real]

Its not just because shes much less relevant now, its also due to inflation, some of us would prefer to eat and keep our houses than spend $80 or more on makeup and brushes.

[@NoName-vf8fz]

Its her thinking that plastering her name on the mudiocre product will do the trick theres nothing unique about the brand it doesnt invent, its just a dull product.

[@missspell4897]

Happy to say I never bought a Kylie product. I’m sorry but it looked like makeup for teens. Maybe they should try Claire’s lol

[@angelafahlenkamp9311]

I felt the same way back then and didn't understand people reaction to her selling out her fist run of lip kits, tons of teens wanted to be like her and now they have all grown up they have moved on to better things!

[@phoenixluna4137]

No one is buying Kylie cosmetice because she doesn't even use her own crap that she sells.

[@monz]

Wow… her massive collections and collabs always went viral. From Christmas, to her birthdays, to collabing with her sisters and BFF’s. And now the brand has landed in Target? Not a good look…

[@LeviAckerman-wx1gg]

The reason why her brand failed is because she always sets them at a ridiculous price when they look cheap as hell and she never takes the time to put an effort or love into making them worth the price. I can't count how many brands she released in the last few years, but she should've taken the time and effort to promote her products before releasing her next one. Most Celebrities have dealt with fewer backlash mainly because they take the time for their products and they're passionate that it would do well if they put in effort. Not Kyle though, no wonder she's throwing out all these brands, she's really struggling to pay for her mansion's rent. Must be **so easy** to be relatable when there are people struggling to pay an apartment rent.

[@justmissjamey]

She's not struggling to pay rent at all. They invested their money, I'm sure

[@rrrealqueen]

There all billionares, every single kardashian is a billionaire

[@shaymalchione809]

@@rrrealqueenNot all of them. And she has like 3 mansions I can’t imagine the cost to maintain them let alone taxes.

[@ayeshaiqbal1821]

boycott, boycott, boycott

[@shumilahassan6820]

I'm glad you mentioned this! I've not seen anyone talk about how she supported Israel at the beginning last year and it wasn't mentioned in this video. This is another reason to not support her or her brand.

[@ayeshaiqbal1821]

@@shumilahassan6820 thanks love! ive always boycotted the kar-jenners cause even before the Palestinian occupation got blown up in the media this family has supported isnotreal for AGES. through sponsorship or collaborations or attending events all has been depressing the Palestinians n now they would prolly go on to picture bate all this through their brands (a lot of brands r putting up launches w watermelon or keys which make people think that they support Palestine but in reality they r just money grabs)

[@poojaminhas3045]

@@ayeshaiqbal1821 What? What does this have to do with the Middle East?

[@jadahunt6124]

I think the decline of her brand is due to several things. 1.quality always varies. Whenever I watched reviews of her makeup it seemed to be low quality for the luxury price point. Either cheaply made or poor quality ingredients. 2. Lack of staple products. I’ve never heard not one beauty influencer say they can’t live without a Kylie product or that it goes a long way or it was some revolutionary past her prime during the lip kits 3. Not seeming interested. I don’t think she really cares about her brand anymore. She no longer seems passionate and if she is she’s doing a bad job of selling that to her consumers. 4. Could possibly be the dislike of her whole family as well. People are seeing through the bs and are tired.

[@fmalovegirl98]

She had a collection with Balmain?? Like since when? No one and I mean no one has talked about it before istg, I had no idea that she had a collection like that. Kylie cosmetics is giving some constant colourpop launches energy.

[@TeaSpill]

I didn’t even know she did!! I was researching collabs she’s done and they were on the list and there’s a bunch of them on eBay 🫣

[@fmalovegirl98]

@@TeaSpill I had to look it up and it was from 2019!? Literally this is the first time I have heard of that collab, like no big influencer was talking about it which is surprising like you would think a collection like that would get a review from beauty gurus...so weird that so many of us have no idea about these products / collabs, she really just pumps out products left and right and no one knows what is new or not.

[@TeaSpill]

@@fmalovegirl98I know! I was even covering the kardashians in 2019 and I don’t remember anything about that collab 😅 it’s kinda crazy how much the brand fell off from 2016

[@Ellie80681]

Nobody is idolizing celebrities and expensive brands anymore! The Kardashian’s ego is soooo big but crumbing !

[@Mukanimou]

Even though they are losing popularity they have the money and power to continuously insert themselves in every store, show, runway and billboard. They continue to create this illusion that they are everything. There are so many other brands and beautiful people.

[@SamanthaMRS.Savage]

Just came on here to say I was at the DFW airport yesterday and her makeup was in a literal VENDING MACHINE???? I may be late to the party but I feel like that's not normal for a "successful" brand??

[@danielucha1310]

Not normal. In fact, I know a girl from the DFW staff that told me said vending machine is there untouched, has been for a while. God forbid if the products are expired or something..

[@sammarie36]

The problem with Kylie Cosmetics in my opinion was the quality they had something no one had before a market before a product launch. And the fact that they are ending up on target is just not news to me. They are just trash brand product. I hope that they go out of business. I just think that it’s too late for some people to get to target and that’s Kylie Cosmetics.

[@ileGL]

I know it’s different in the US but here in Mexico Kylie cosmetics it’s almost always sold out in Sephora. We also don’t have color pop… or indie brands like those so we just grab what we can

[@sim1regina]

I think part of the reason for the flop is that Kylie Cosmetics used to SET the trends. Now they’re just following.

[@lookitsgrandma]

Cosmic is a nice fragrance, though. Coty should rebrand the cosmetics line as Kylie for Coty and put it in the drugstores where it belongs. As an aside, my order of Cosmic arrived today with a free full size matte lip pencil, a full size bottle of clarifying cleansing gel, and a half dozen samples. I'm not unimpressed by that, as well as the order packaging and shipping speed. Honestly, it makes me want to think twice about the brand. 🤔

[@joylee2182]

She won’t ever get the sales up if she doesn’t drop those unreasonable prices

[@vxl0c1ty]

honestly, kylie’s products are not terrible. i own her fragrance and i absolutely LOVE the smell, i get so many compliments and i really hope they don’t discontinue it. She’s just to money grabbing atp 😭

[@donnac8507]

I also have the foundation and concealer and totally love them. I don’t watch her show but the makeup is super for me

[@panickedantics7761]

"Flop era" is so funny lol I never really understood the whole appeal of them from the get-go. None of them have any talent, humility, do anything for their communities or make the world a little better. I don't get it and I am glad other people are also seeing it. The only celebrity beauty brands I like are Fenty and Rare Beauty. I have never had a product from either one of those lines that I didn't absolutely love and repurchase. I know I'm not really the demographic for Kylie Cosmetics, but I remember a friend of mine letting me try one of her eyeshadow palettes YEARS ago and it was awful. I think it was the one people did videos about. I think it was released in, like, 2018? I don't remember what it was called, just that it was really bad lol

[@ejohnson3131]

10:00 I always thought that shot of Kylie with pink hair and a filter was inside a parked car. Now I realize she’s driving, holding her phone and not even paying attention to the road. What a NARCISSIST! No way I would ever give these people my money voluntarily!

[@jadevonraven]

I hope, I've been praying for their downfall for so long.

[@angelafahlenkamp9311]

No need to pray for that, physics dictates that what goes up must come down 🤷‍♀️

[@gooseylucy2158]

I feel like the change in the way it is marketed hasn't helped either. Thinking back to 2016-18 and the Snap Story reveals of new collections, they were about full glam and had a really defined brand (thinking of the summer palette, chill baby, sipping pretty, and ESPECIALLY eye of the storm). the products were fun and exciting, but the quality wasn't always there, which is why now that it's gone all ~clean girl~ to fit with the times, it doesn't keep up with other brands

[@shayshaymann113]

Love this for that greedy family!!

[@margheritaascolano176]

In Italy, the only place where Kylie Cosmetics is available is Douglas but I’ve never bought anything from her since the brand has never advertised special events/promotes sale items like all the other brands are used to!

[@pmill95]

I finally tried a Kylie lip kit and the lip liner didn’t even match the lipstick

[@PetiNuage]

Seriously ??? 😭

[@pmill95]

@@PetiNuage yeah they were completely different nudes. Like the lip liner was a more orangey nude while the lipstick was just a full on pink lip stick

[@PetiNuage]

@@pmill95 no efforts were made when they made this 😭

[@nikibronson133]

Everyone peaks and being in the downturn of that peak isn’t a flop era it’s just natural

[@meggybun]

Never bought from her brand so I might be wrong, but it just gives drugstore quality vibes marked up at high end price.

[@eo0-g9j]

I literally know no one who owns a kylie product

[@noosy530]

Their years and years of reputation have caught up to them. You can't sell average to subpar clothes and products for years and just keep buying positive reviews online. Personal negative buyer experiences are strong. I have seen people rave in the comments about kims bras but my personal experience of my friend asking me if I wanted it after being disappointed by it and seeing how bad it looked both off and on me is the only thing guiding my consumer choices. I don't care if everyone and their mom say how great kylies clothes are, all I will remember is working at ardene during the kylie and kendall collab and how everything went to the 75% off bin within 3 months. The fact that they even got this far after all their mishaps is incredible.

[@crystalb9146]

I'm actually living for that pink basket girl 😅🎉 they need to make those 😂😂😂😂😂

[@sloane_berk]

didn’t even know about her and target until this video.. like. kylie need to calm down

[@SailorMoonLogic]

One of the few good things about all the celebrity brands is that it pushed the drugstore brands to be more creative. Now that they are at the same level (and sometimes better) than celebrity/high end makeup, who would want to pay more for the same type of thing?

[@da8083]

I feel like brands need to do something a little innovative to go viral these days. That’s what Kylie needs. Every company sells these products already…either update the formula and make something revolutionary or do something functional and cool with the packaging…even chatGPT can give you better suggestions these days 🙄

[@kate3930]

My theory is that since society no longer idolizes celebrities as much as we used to, we don’t have the desire to purchase their products as much. Unless the brand is good quality and worth purchasing, the brand’s popularity is not what it used to be. The vast majority of society searches for economical options, not overpriced name brands.

[@Lanagotsnubed]

Look i think kylie cosmetics has some great products like the mascara lip glosses and lip sticks the concealer some lipliners (the wood ones ) and the butter gloss also her setting powder is so good but the problem is that the brand is tied with the influencer/celebrity (Kylie Jenner) and its tied to her controversies which means that if kylie is cancelled for some time her brand also is . Also she hasn’t let go of that pink packaging which has been in the brand for a long time , now im not saying to get rid of all the pink packaging but only some of it also the releases of so many products in such a short time isn’t beneficiary for the brand . but oh well that is my opinion 🫣🤭

[@JIYASINGH14]

I also think that one of the many reasons that this brand is collapsing is the quality of their products. I remember I watched many reviews of their products by my trusty youtubers and all of them said that the quality sucks and it not by any means justifies the absurd cost of these products. I think if she had focused more on the quality and reputation of the brand it may have not gotten this bad.

[@u.p.n1203]

To be honest because of their family dramas I never believed their products. I have never purchased any product from kylie cosmetics or anything because I don't feel they are genuine. Instead of quality of their products they try to seel their products using their famous. There amazing brands out there even in drugstore. So why?

[@sarahshearman9227]

I simply don't buy KK because why would I want to be poorer on an over priced product to make a billionaire richer? You could say that about any millionaire pound beauty brand to be honest, but personally I try to buy from smaller/indie brands where I can, and companies who have an environmental plan that actually do good for the community and donate proceeds to a charity. Where the Kardashians/Jenners donations going?🤔

[@Pumpkinpie1980]

We have Kylie cosmetics in shoppers drug mart here in Canada.. we have for about 4 years now and it does pretty well

[@content_fan]

KC the lip butters, concealer and foundation are actually really good !! ❤️

[@badbonaxxchi]

I also saw that Kylie Cosmetics is coming to South Africa and literally nobody moved, in fact, they don’t even want it☹️

[@DebbyJs]

Target be careful... Before we kick you together with Kylie cosmetics

[@RomneyRanjo]

idk i feel like we hear this type of video every week 😂

[@anittas224]

I love how your videos are well researched ❤

[@Mia_Renee]

i just wanted to say i bought kylie’s lip gloss/lip butter and found myself reapplying it every 10 minutes and not in a good way. it dried out my lips to the point i needed to reapply so often