The External Positioning That Attracts Hungry High End Buyers Ep.11

[@DanLok]

What was your biggest takeaway from my video? Comment below. Also, you can comment any questions you have for me. I might feature your question in one of my next videos. Don’t forget. Like. Comment. And subscribe.

[@ngmotina7403]

Wish to ask how do you manage someone working with you and claims to know more than you do

[@Vae07]

ng motina Fire him

[@Vae07]

Salman Hammed FU money

[@gimmiegimson1748]

Dan great video, i think your intro is a few second off at 0.00 might wanna fix it

[@DanLok]

Salman, you can get my free book, FU Money: fumoneybook.com

[@jbare777]

You're right about showing your services, better to show than tell. You're selling what your product does for the customer, how it transforms or helps the customer and why your customer is now better for having the product.

[@DanLok]

That's right Joshua.

[@ReallyStrongGuy]

Genius! I've been in business for many years and thought being the best was the way to success as word would spread. When the fact is spending a little less time perfecting and more time spreading the word would be way more valuable.

[@BobbyDsouzamotivationalspeaker]

i think it requires a mix of both, being the book when you actually deliver it (moment of truth) and offcourse marketing it really well so you are percieved as great

[@AgeofMachines]

3:45-3:55 Man.....that hits home. I always focused on BEING the best. This clip explains the importance of perception of being the best and how and why I need to consider that more than I have in the past. I tended to think like it wasn't being genuine if I worried about perception, like it was an unscheduled annoyance taking me away from skills development and somehow lying if I was perceived as the best without being the best. Video is good food for thought.

[@DanLok]

You're getting it. Good.

[@damirko]

Dan you are absolutely right. Its the perception that people have in you that is key in being successful. It reminds me of when Bill Gates was a student at Harvard and how he and Paul Allen saw an opportunity in the Altair 8800 machine after reading about it in the January 1975 issue of Popular Electronics. They believed that the price of computers would soon drop to the point that selling software for them would be a profitable business. So they contacted the founder of the company that made the Altair (Ed Roberts) and told him they were developing an interpreter and asked if he would like to see it. Now mind you they had no idea if it would work like they thought and they never even saw or used the machine physically but they still used what they had to develop it and give the sales pitch. The amazing thing was when this conversation happened they didn't even have anything just an idea. But they had a strong believe in making it and getting it to work. They ended up using Harvards PDP-10 computer to create it and mind you Harvard wasn't to happy about it. But they didn't have any policy about this so they used what they had where they were at. Then they used some timesharing service in Boston to complete the BASIC programming debugging and hires another Harvard student to write some other features that weren't offered by anyone else to help seal the deal.Paul Allen was sent because he was older. Bill thought they would take them more serious if they saw him then just some kid. But their belief and hard work paid off which help them to start Micro-Soft (Microsoft today). Plus they even got a free unit to do their work on after they presented it. They did exactly what you mentioned. They gave a perceived appearance of being the best because no one else had anything and ran with it and crushed it. Its amazing to see how successful even a kid could be with a dream and a desire to be successful in life. Plus, so many other company's started in peoples homes and garages grew to huge size and finance on the belief in themselves and the belief others had in their dreams and desires. Another awesome lecture on helping people be more successful in their life and cut the limitation factors many of us deal with that hold us back. Top Shelf video.

[@DanLok]

Well said Mirko.

[@ronitnayak4408]

reputation is value! If I go to a concert of some unknown band, no one will care, even if they're the best at what they do. But if I go to a concert of a famous artist, even if they're not even close to as good, everyone else think they're the best. Love your vids Dan!

[@deeply7553]

That intro, is f*cking motivational! 💰

[@DanLok]

Appreciate that.

[@sanyfoxonlinemarketing2087]

Damn. Not only the concepts and ideas you teach are just amazing (next level) but the way and with the belief you say is just convincing and life-changing. And totally true - people CAN NOT see your service, so they judge you by what they CAN see. PERCEPTION of showing that you are the best sells more than actually being the best. We can see the truth in the world when companies have shity products and shity service but make way more money because have better marketing than those who have a really good product and services. My mind is blown. Thanks, Dan.

[@XzibitCA]

People cannot judge your service so they judge you from what they can see. Perception is such an interesting thing in this world we live in. Even our perception of things or ourselves can be changed on demand due to the mental matrix we’ve all got access to that intertwines with the material world

[@DanLok]

Exactly.

[@BeAManTV]

"People can not see your service so, they judge you by what they can see." I never heard it put this way. Perception is crazy important.

[@DanLok]

That's right.

[@Inneraccounting]

Love the old intro. And even in your intro you’re telling us about your reputation. Love your vids Dan! Ps in this video I learned that you have to make people wanting to work with you and make them be proud on them selves when they do.

[@DanLok]

Appreciate that Jasper.

[@brianon4049]

In one of your videos, you shared with us your high school experiences, of starting out by mowing lawns for people, and how that was your first business, which taught you to add value to people's lives. You also mentioned how you failed 13 businesses, before you found success. I would like to ask you, Dan Lok, on what your first passive income business was. Why did you fail 13 times before succeeding, and how did you find the drive and funding to restart all over each time you did? Your feelings, your emotions, your mindset, and the opportunities that were present at the time, is something I want to know and learn from. Thank you for your time, and keep making videos!

[@DanLok]

Brian watch this video: kzbin.info/www/bejne/oJ6xlZulZ9ipq8U

[@CodeBeginners]

Hey DAN, Thank you for changing my concept towards life. You're love. I'm focused on passive income more than ever just because of you.

[@DanLok]

My pleasure.

[@harleyss475]

... hello Dan... learned a lot... there are many people who are experts... like musicians... atisans craftsman... but the one’s who make it are the ones who are perceived as the best.. dress for success... take pride in your abilities and strengths... people will see this and feel this... they will trust you and that trust is value in itself... thanks... !!!

[@DanLok]

Exactly Josef.

[@harleyss475]

... you did a fantastic job articulating...

[@stuntfashion1]

Once again Dan another Homerun!!! I was one of those people working on being the best, now I'm working on my reputation!

[@DanLok]

Well done.

[@hafiziskandar1011]

Thanks sifu coz you are willing to share the slide

[@JOELBONIFACIO]

Working on my company's reputation on being the best! Thank you Sifu!

[@DanLok]

Well done Joel.

[@gayamax]

Now I know that reputation is really not branding, but branding has to have a good reputation. Thanks Dan.

[@DanLok]

You got it Denny.

[@CamDMoor]

A fine point; those you pay don't have to like "what you" do...nice!

[@paulmc9203]

Hi Dan. Another great post. Many thanks. I wondered if you might consider repeating the question being posed to you - sometimes it's inaudible and can be distracting when I'm trying to figure out what you are actually answering. Very best wishes, Paul.

[@DanLok]

Appreciate the feedback Paul.

[@tara.rankothvlogs]

This is really motivate me! LOK you'ar awesome man!!

[@DanLok]

Appreciate that Tara.

[@stephennjuguna2469]

Perceived to be the best. I will get out there more. Thanks Sifu

[@DanLok]

Well done Stephen.

[@joelong6391]

Got to spend most of your time building a great reputation, get reviews, testimonials, fans, recommendations, referrals, etc. Your work has to be good still but it is more important to be perceived as the best. As the reputation grows, the money will too.

[@DanLok]

Exactly Joe.

[@ngmotina7403]

Cool you are a great inspiration to me. Thanks

[@DanLok]

Welcome Ng.

[@NostalgicTribe]

Came here because of Wing Chun. Then I realised you "da man" on making money. Linear pay bum here. Got absolutely no where in life. Don't even know where to start. Work, sleep is life. Works not my problem. I actually like keeping busy I'm creative, always like designing things, editing, working on art, martial arts, always busy in my mind but stuck in a cycle I can't figure out how to get out. I just suck at making money.

[@Shades289]

Dann I needed to hear that thanks!

[@DanLok]

Welcome Shades.

[@alexanderrocha8664]

People can only determine if you are good by the Perception they have about you. You don't need to be the best at what you do but you need to be careful of where your reputation is.

[@michaelv1166]

Thank you Dan! It would be a great idea if you can make a video about e-commerce.

[@DanLok]

Amir, maybe in the future.

[@jerryphamrealtor]

Positioning is key! Yes Sifu!

[@ryuken5629]

Every action that we take throughout our day should be calculated with the intent to build personal value.

[@robindittmer8848]

Very useful thx

[@DanLok]

Welcome Robin.

[@cmaharshdhawal8641]

Dan...just one word...awesome....

[@DanLok]

Appreciate that Harsh.

[@cmaharshdhawal8641]

Sir today i have downloaded your book F.U money and started reading this.. please allow me to ask questions if there will be any.... Thanks for replying sir

[@Jalvarez2]

I have a question. I want to start a Car Audio Business but everyone around me says I would fail because it’s a dying industry. I do car audio installations as a side hustle after work and then buy salvage vehicles, fix and flip them. I’m a department manager at a grocery store and feel confident that I can run my own business. I guess I want you opinion on what you would do? How or what kind of business would you start? Maybe auto body shop and then integrate the car audio section? I know I can even be a business consultant to help turn around their business as I have turned around 3 departments in 3 different stores. Thank you in advance Boss in the Bentley!

[@jean-marcpourrier310]

Sir Dan could you please give the difference between branbing/reputation? Many thanks.

[@amit_arise]

What you get paid for, especially over time, more than what you're known for how, more than for your own reukys and expertise, is your Reputation. Branding is different from Branding. People take pride in buying from you. Its about being Perceived as the best

[@mbaabugri537]

Thank sir

[@PsychPsych123]

That is a very nice video )perceived as the best)

[@DanLok]

That's right Ahmed.

[@jarinjackson5936]

Perception is so key

[@DanLok]

That's right Jarin.

[@radekbelik1800]

Good START is to join with and learn from the best of the best, someone with great reputation himself. Then as your business grow, your reputation grows with it.

[@fatima-zohrakhechai8812]

Raise you standards, another lesson by Tony that I am just understanding through your vidéo!

[@DanLok]

That's right.

[@KGSuperJoy]

Hey Dan, What do you look for on a resume? what makes you stand out in an interview?

[@robindittmer8848]

Any advice to build a customer base as a lawyer? (Just interested want be become a lawyer after graduating)

[@DanLok]

Robin, start here: kzbin.info/www/bejne/bqO7nHx4jMasa9k

[@themillionairelibrary1561]

personal branding!

[@DanLok]

That's right Mark.

[@markstewart8070]

Hey Dan When questions are asked can you have that transcribed onto the screen so we can clearly know what is being asked. Cheers

[@DanLok]

Mark, appreciate your feedback.

[@rjbtedtaotao8241]

Very true!

[@DanLok]

That's right Raymond.

[@jimkurth]

My biggest takeaway from this video is the goal to build a great reputation with the market because people "brag" about their relationship (whether it's attending an event or buying and using a product), which passes your name around to others you may never have reached to before and a positive reputation can be a strong player in attracting more sales or leads, and ultimately could land you or your business with opportunities above competitors.

[@DanLok]

Your reputation is your business James.

[@jimkurth]

Dan Lok thank you for clarifying, Dan! I appreciate your time.

[@ImAJAdams]

You talked about perception of being the best is more important that actually being the best. I completely agree. And you claim to be the "Highest paid consultant in the world". (I believe it). Did create that moniker or is it an accolade you received. What are the "guidelines" for adopting a moniker like "#1 in the world..." or "America's best..."?

[@DanLok]

There are no guidelines AJ. Just don't lead people astray.

[@SharifSourour]

The best!

[@DanLok]

Appreciate that Sharif.

[@Gameplay-nt8uq]

What if people judge your competence on your material things. Some people give incorrect info but clients trust and take them more seriously becoz of what's parked in their garage.

[@paulmc9203]

Unfortunately, too often true!

[@DanLok]

That's the power of positioning.

[@jsmokin808]

Thank you very much for this video Dan. Reputation is a big thing. My big question is, how do you build a reputation where it’s been tarnished? As a musician, I saw big names like J.Cole and Drake leave their hometown, get recognized in another city (or country) and now their cities pretty much immortalize them. Is it like that or something deeper?

[@DanLok]

It's hard to rebuild a reputation after it's been ruined.

[@jsmokin808]

Dan Lok I will take that as “It’s Possible” Thanks Dan....I literally watch every video. And take all of this in... I appreciate you once again!

[@mattzoman3122]

Hey Dan, I'm 31 Year Old do you think I've still time to make my business stand out and change the whole world?

[@DanLok]

Yes Manas.

[@j.r.5803]

So many companies that are being perceived as the best but are not. They have less quality in them compared with the true best that have higher quality but do not sell as much. We can see that in so many different companies (watches, clothing, cars, etc). There isnt a need to be the best but indeed be perceived as it. Although working theire way to achieve the true best as they are earning enought to let them upgrade can be the best way for a long living company. Start as being preceived as the best and during the process become best in order to never fall against the bests that can one day be perceived as so.

[@DanLok]

Well said Joao.

[@Usmctbone]

The reputation must be protected at all cost failure to do so not only has longterm effect of potential income, it affects who you may be able to work with in the future.

[@ΚατερίναΦιλή-ξ2η]

Would you create more videos on public speaking, please?

[@DanLok]

Maybe in the future Katerina.

[@Ned669]

Best way to grow ones reputation? In other words I am curious as to how to self advertise (without coming off arrogant or too sure of myself). Maybe some language tips.

[@DanLok]

Ned, begin creating your personal brand.

[@Ned669]

Dan Lok Limited Time Gardens. (Not attached to the name)

[@Ned669]

Dan Lok greatly appreciate your time to respond

[@Cretaal]

Arrogant is more akin to an undeserved sense of superiority. I know Mr. Lok talked in a previous video that your confidence will advertise you better than anything else. You want to be sure of yourself. If you aren't sure of yourself, how can I have confidence in you as a customer? As Dan said in a previous video: you don't have to be a master of your skill, you just need to be more experienced than me, the customer, who has no experience. You just need to be competent in your field. My best selling line was "It costs a pretty penny to hire a professional, but it costs you dearly to hire an ameture" when I was working as a logo and business identity consultant and designer. I would pick the brain of my client to see their dream, and with that information I would use my knowledge to help them craft a look for their company in order to attract their desired demographic. I would look for a business that displayed their name in black text on a white background, I would ask if they had business cards, and after seeing that they only communicate with text and not visual appeal I would tell them that I could set them above their competition and bring in many, many more new customers by giving them the image of a 5 star franchise through a revamp of their logo, business cards, menus, and so forth. They are apprehensive at first, but I would talk with them and give them the assurance that their resulting profits would overshadow any price I could charge, and I was never wrong.

[@Cretaal]

What do you do that you're trying to advertise?

[@geezynyambe5225]

Hard truth

[@DanLok]

That's right.

[@Quniverse]

Sort of like Tesla vs. Edison. Every knows Edison, but Tesla was the best.

[@christoffbaker8052]

Man to be honest I don't fucking no how to build I crepitation at least seconds a go so all am saying is thank you very much for showing me!

[@DanLok]

My pleasure Christoff.

[@govindsingh-tg7vf]

the best people at anything are generally the poorest

[@DanLok]

Exactly Govind.

[@AdwinAng]

Constantly over deliver. Constantly provide value to your customers. Constantly your reputation will be improved.

[@jbare777]

Floyd Mayweather is the greatest boxer of all time in his division and he's a billionaire.

[@DanLok]

Joshua, is he perceived as the best too?

[@sebastianrehrl2930]

Working on your perception first! Always dress professional ;)

[@DanLok]

That's right. You can't get rich looking poor.

[@DianaSchneider-p3k]

💛💛👍🏻