The Future of Influencer Marketing in 2025 with Charlotte Stavrou | E26 The Purple Goat Podcast

Season 3 of The Purple Goat Podcast is HERE 🌟
And we're starting off strong with the one and only Charlotte Stavrou founder of SevenSix agency.
We talk about imposter syndrome, life as a founder, the future of influencer marketing and lots more!
Find out more about Charlotte and SevenSix Agency here: www.sevensixag...
VD: Dom and Charlotte Stavrou are in this episode. They are filming in a podcast studio and sitting across from each other. Dom is a white man with glasses, in a powered wheelchair and he is wearing a blue striped jumper with a hat. Charlotte is a black woman wearing a white jumper, glasses and orange beanie.
🚀 Do you want to know how we can help you on your inclusion journey? Let's have a chat! [e-mail]
As always, shout out to the amazing iD Studios, if you're looking for an accessible and cool studio in London where you can record all your content, this is the place for you!
idpodcaststudi...
🔗 www.purplegoat...
The Award-winning agency helping brands create the most authentic and representative campaigns. Purple Goat are the Specialist Disability and Inclusion Marketing agency, using social to unlock the power of the disabled community.
24% of the UK population is made up of people living with a disability, that's more than 14 million people in the UK which, comparatively, is a HUGE demographic. Yet just 0.06% of adverts feature disabled people… We want to change that and connect brands with the $8 trillion global disability market.
Chapters:
00:00 Episode Trailer
00:55 Episode Intro
01:30 Reflection on 2024
05:12 How To Deal With Growing As An Agency
07:20 How The Influencer Economy Has Changed`
11:57 45% of People Trust Influencers More Than Friends
14:29 B2B Influencer Marketing
15:07 Anyone Can Become A Creator
15:49 2025 Influencer Marketing Predictions
21:52 Advice For Creators in 2025
23:30 Advice for Brands in 2025
24:51 End of Episode
Subscribe if you would like to see more videos like this! -
/ @purplegoatagency
Follow us on LinkedIn: / purple-goat-agency
Follow us on Instagram: / purplegoatagency
Follow us on TikTok: / purplegoatagency
Follow The Purple Goat Podcast on Spotify: open.spotify.c...
Follow us on Facebook: / purplegoatagency
Follow us on X: / purpgoatagency
#InclusiveMarketing #MarketingAgency #SocialMediaMarketing #Podcast