The Indian approach to business: Devdutt Pattanaik at TEDxGateway 2013

Dr. Devdutt Pattanaik writes and lectures extensively on the relevance of mythology in matters related to leadership, entrepreneurship, branding, management and governance. He serves as Chief Belief Officer of the Future Group. And is also story consultant to Star TV.
Trained in medicine, he spent 15 years in healthcare and pharmaceutical industries including Apollo Health Street and Sanofi Aventis, before joining Ernst & Young as Business Advisor. All this while, he spent his spare time studying and writing sacred stories, analysing symbols and rituals and their impact on culture.
That is when he met Kishore Biyani of Future Group (Big Bazaar, Pantaloon, Central) who convinced him to turn his hobby into his vocation.Currently he is a leadership coach and inspirational speaker for many organizations besides Future Group.His columns on management and culture that appear in the Economic Times are a hit with general and specialist readers. His show Business Sutra with CNBC-18 and Shastrarth with CNBC-awaaz are popular with viewers for their innovative approach and simplicity. He has written over 25 books for everyone from adults to children,to business executives.

[@shareefind]

how much i listen to this gentlemen, I fall in love with his thought.... I usually watch him on epic tv

[@motivationaladda6820]

Krishna Rao how can you improve? Why? How? What? Where?

[@krishnanb.s.5581]

Syed Mohiuddin Shareef Yes and it's to be noted that all the sermons are not religious. All the examples are metaphors to explain the point. The plan of action is specified but the the desired Outcome is not guaranteed.

[@sundarb6673]

@Krishna Rao has a point, Devdutt has tarnished us a lot, but that moron cannot destroy Sanatana Dharma.

[@beatthat6729]

yes mee tooo he is amzing

[@odesau2b]

Modern hinudtuva does not look at this..... Yes, our Vedas lead there, pity Yoruba and Vedas are two different paths

[@nayanaprabhu7317]

Devdutt Pattanaik makes the most complex so simple and believable!

[@tenminutetokyo2643]

Snake charmers

[@akshayvesanekar2012]

No

[@kshitizpoudel9259]

koi bhi English aur westerners ko itna knowledge nahi hai, jitne inko hai. I salute you sir. U have always made us proud around the world. I prefer you to be called celebrity rather than other so called celebrities.

[@mikezubia8161]

The best ted talk I've felt is decoding Bhagavad Gita and the comments for that video are disabled so I'm spreading my opinion here💜

[@utsavgarg6219]

one of the best ted talks i have ever seen.....

[@ShivamVerma-wx8hm]

You need to explore ..there are many others beside this one

[@me_Gustav]

meh

[@TheEyehospital]

great analogy..i think the hunger that one pursues to fulfill depends on what stage on entrepreunership one has evolved into...If u have just started your business, you are always in search of satisfying you own hunger and look forward to building the ivory tower or swarg for yourself and if others feel exploited in the way,,so be it!! Later on the realisation of insecurity appears once the ivory tower has been created and then the entrepreuner seeks to satisfy others hunger in a manner that reinforces his concept of swarg..so he seeks to create a society of like minded souls for himself and chooses whom to support and help out and whom to leave out..clearly knowing that the vaikuntam that he creates is only representative of his ultimate aim to reach out to everyone..obviously he cannot come down as an avatar to each and everyone and provide help..Then comes the third stage when he gets fed up of spoon feeding individuals perennially and then seeks to create a system that takes care of the social inequalities (that lead to exploitation in the first place) through philanthropy,aid, sponsorships, scholarships, donations so that the cow is not afraid of the tiger, the snake is not afraid of the peacock etc in the hope that eventually the hunger is overcome.. I think Bill Gates, Tatas, etc are an example of the third phase of pursuing kailasam, Narayana murthy is a wonderful example of the second phase of pursuing vaikuntam while all first generation entrepreuners are examples of the first phase of pursuing swarg....

[@arnabdasgupta804]

great content and analogy. Your three stages as explained swarga , vaikuntha and kaisala is more resonating to me than Mr. Dev Dutt's chronological order. The same idea , if I may , can be explained by the representation of the three gunas. Tamas- the quality of satisfying one's own hunger and roughly to some extend in a self-centered way. Rajas is the guna of passion and creation. Sharing your part of food among the needy to find relevance in society. Rajas can be considered as the way of Vishnu. Last, is Sattva, the way of shiva where every compromise has been made self-lessly in the service of others ,without the expectation of return. This is where the hunger is outgrown. The desires are burnt as person becomes self-sufficient and self-content.

[@g.g.7078]

2007...Ghatkopar, mumbai. I met a guy from EY who was a qualified doctor (mbbs) and we had a nice fire side chat on mythology. I had no idea that in years to come...I would read in papers and listen to his thoughts on Talk shows. Keep going...

[@vishalkudva3420]

Great. Are you still in touch ?

[@iamjust1normalgirlfromindi446]

👁️👄👁️

[@Phaneendra94]

Of late, I've been reading Pattnaik ji's books and I can say that his books have made me think deeply about everything. They are very insightful and have brought a good change in me. And this video said what his book Business Sutra explained in just 13 minutes!

[@ankushhotkar7058]

P

[@varuno7560]

one should wish to be born with such voice such talking & community skills. he is so compassionate. no gathered no negativity.

[@harlinpandya9130]

he is very good he actually solves the thinking process wth the truth ,which has been not brought in front of us by our elders. this is the real way which is needed to learn about our religion thank u pattnaik sir keep solving the things,matter n lighten the real knowlege of our indian religions

[@syamprasadsadineni7458]

Harlin Pandya g

[@nelhed3587]

He has been debunked as a fraud

[@rdas02040]

so much to learn form you sir !!!

[@kirangouds]

This is magic of Hinduism, it doesn't say how , it says Why.

[@tenminutetokyo2643]

Snake charm loot and remit.

[@lastjediknight6744]

@@tenminutetokyo2643 Know the topic better and then talk don't blabber!

[@anirbanc88]

this man is such a genius, too good talk sir, thank you!

[@rahulpande82]

Thanks for sharing. I purchased but ingnore book from this personality but when I meat with his knowledge and thought process, I restarted !!

[@kylolaken3556]

I took the risk dealing with Austin on KZbin and finally end up with perfect testimony.

[@kylolaken3556]

AUSTIN. +•1>5>3>0>4>2>8>5>8>7>0>~~~

[@harshverma6476]

This video is selected for my ASL Activity 😂😂

[@Skychild-hm9yt]

Brilliant talk Dr. Pattanaik! Thank you so much for sharing your view with us all!

[@hpin1992]

This is epic... Wow..

[@varuno7560]

I like him, He is just allure you. you can't protect your egos from him.

[@ajnikhil]

The growing trend of non-profits impacting the world supports his idea of "Feeding other people before you". The big organisations like Wikipedia, UNICEF, RedCross, Wikileaks slowly but steadily showing that impact can be made without thinking too much about profit. I am sure in future we are going to see great surge of Non-profits and many more people will be willing to work in them.

[@drokraebube2983]

But all these "non profits" depend on someone who is making profit. Why are we burryin our heads in the sand in the face of reality. If the non profits surge, who will finance their activities?

[@udayuday4004]

standing ovation.......for Devdutt Pattanaik

[@jali9]

Interesting and playfully insightful. Thanks for the talk , Mr. Pattanaik.

[@manishagrawal2397]

Thanks Mr. Dev, I never learned such a good business model befour.

[@vishnave]

Great, I came to know this amazing gentleman very late. after seeing this video, i have become fan of him. now i am adapting his 3B model....tooo. I will follow the Ideology. God Bless You Mr.DevDutt

[@aakarshsrivastav]

Great talk sir! Hari Har Mahadeva!

[@dvmjak]

Simple yet deep, profound, and rich in content, messages, and values

[@veenachheda633]

Devdutt simplifies complex theories so superbly that anyone can understand it easily. I watched him on epic channel and fell in love with Hindutva.

[@MrSahilsahni]

he is just amazing....

[@desmondkemei3822]

What a great Thought! Love it so much.

[@smmn722]

“Satisfy your hunger so I outgrow my hunger “ Wow ! He is changing how I see business!

[@DivineMisterAdVentures]

So nice - what an ideal explanation for an elusive secret about public centric business. After how many years, the West has finally instituted an appropriate legal framework for such a thing ("public benefit corporation"), venture has joined in recognizing it and naming its features ("patient capital,") - and it is superior in many ways to typical "charity" and "build-to-sell" old capitalism. A kingdom of genuine caring and a playground of peace is now possible.

[@mrgovindvats]

Just wonderful. The secret of growth explained in very simple way

[@sangrampanda4059]

One of the best video i have seen in youtube

[@shraddhadeshmukh7829]

No other person can explain this in this astonishing way as you did. Suparb

[@ashumanchauhan1410]

Im surprised intellectual people like him still exist in India

[@divyanthjayaraj8450]

+Ashuman Chauhan Me too. This video was just so beautiful!

[@nvxc60]

+Ashuman Chauhan of course ashuman his approach is very different and unique but bawa where r u there are lot people in this land know the real "ithihas' which u cannot find in our text book or in google some r no more some r still struggling with this westrenize India to make this land "BHARAT".

[@Pork393]

Why? You were benchmarking the Indian Politicians as intellectual people? There are loads of intellectual people in India I think!

[@atchutram9894]

As long as we derive respect from English, language we feel that there are a few intellectuals in India than in English speaking countries like US. He speaks about very basic principle in Indian ideology. I don't see a great thought process by any standard in this talk. It is about communicating existing thoughts in a way that alienated generations (from their ancestors) will feel great. There are many Intellectuals who speak local/native language in very simple terms but with abundance of knowledge. We deny them in the name of modernization. It is derogatory to make such comments on India and Indians. On a positive note, what he talks about is significant and adds to our pride.But No one is above Nation and its pride.

[@amarenderreddy5298]

Maybe you are not focused on your surroundings. Sadguru is yet one of intellectual from so many

[@shantnubrajesh1514]

Amazing !!

[@MsLindawoods]

Amazing. I enjoyed listening and watching this Tedtalk.

[@rentospropertymanagementso4895]

Awesome Sir. The comparison you have shared stays in mind forever for a thoughtful act. Thank you for sharing the knowledge.

[@pradeepagarwal5629]

Msg in your speech is very clear and you have explained in a very simple way. If we are capable to satisfy or prioritise your hunger first then automatically it will outgrown my hunger. Thanks a lot Pattanaik ji

[@sanjaysheth2664]

Devdutt sir you are too good to resist very very concise still every word speaks volume I am your fan

[@maruthirao3872]

very simple way of hidden truth explain with modern compression ... thanks for your service

[@vdsimran]

One of his best lectures i heard

[@RojaJaneman]

With a better PowerPoint he could’ve taken this to a whole new level. He’s great anyhow

[@himanshumendiratta85]

the best management model excellent sir

[@saileshram7610]

I am blown away by the way you constructed this 🙏

[@akankshasharma4082]

It's such a good thought. I wish we had businesses like that

[@rinusingh7206]

fabulous 👏👏👏👏

[@rohinimalhotra6931]

I was really impressed by his lectures on Mythology back in 2000 at Theosophy Hall, Mumbai

[@sanataniroots7301]

Stop calling hindu scriptures mythology, it's a history

[@meg_2087]

@@sanataniroots7301 and that's your opinion

[@stefanweideman9412]

Very few people will understand what he is actually saying. Business is the function of social need satisfaction.

[@kushangagrawal710]

a must watch for everyone.

[@shridharrasal2932]

One of the best talk..which i ever have been seen..good to listen many more thoughts from you..

[@nasarudheenkt319]

extraordinary thinking..

[@CarrieGlenn]

Intelligent and charming. What a way to look at things. Thank you 🙏🏻

[@down8151]

awesome...puzzle solved in 13 minutes..Thank You sir ji

[@Ricky-om9qb]

it is love when we fell happy when our parterner is happy. that something something richard branson had also said.

[@deepakchapagain1360]

Very inspirational, very gentle, just love it.

[@chetangupta5]

Awesome .. explained the exact senario in current organizations 🙏

[@shivamsharma946]

Best Tedx video ever

[@subhasshmahenthren1264]

Amazing comparison models!

[@paudyalarun]

totally awesome analogy sir!

[@Tanya8362]

When you know how to make audience understand ! Well structured, explained and easily understood the 3B model!

[@mactongathe179]

ALL BUZNES sure are determined with Where is ur promis land, then a better choice of Hunger satisfaction. Thank U sir. it could take me pages and years to understand this

[@harshankmhatre4800]

I have never quite looked at lord ganesha family photo that close to notice the predators and prey food chain until now. It was great to know some facts .

[@tusharg2751]

This is beautifully done! Nailed it.

[@lakshmisridhar7087]

Amazing Devadautt Ji. Every time you introduce me to new analogy new perspective! Thank you

[@akjagannathan4165]

Inspiring and you have shown a new path.

[@thevidhyarthisevi548]

Connecting beautifully, mind-blowing

[@aninditobose232]

This is just stunning ..............

[@ravigovilkar3053]

Exceptional conceptualization. Brilliant

[@premmohantyagi]

Perfect explanation. Very complex things explained in very easy way

[@basitis]

You are simply awesome sir, great concept with clear perspective. Salute to you sir.

[@purushottamkumar7772]

Respected sir I respect your view about business in purans

[@siddhidhuri3107]

more I watched & listen more I fall in love . I really love him in epic

[@Riyaimpex]

I second it . I experience it . It evolved in some how.

[@balarampanda7401]

Nice interpretation.. Thank you Sir

[@lalitanjumkher1886]

Excellent and inspiring talk indeed. Wishing DP very good luck.

[@sriramv4306]

This is awesome!!

[@mahavirchopra]

As usual, amazing concepts in the simplest possible language.

[@DrSwapnilBhanushali]

Great analogy sir... 3 promised land... fantastic

[@swamidurgeshanand9214]

Wonderfully explained. Thank you . Really you are Debadutta or God gifted. Thank you again and again

[@samarths.hosamani2226]

Is there a business which treats your hunger is first? YES, ZOMATO 😂

[@pratikdas9469]

😂🤣😂🤣

[@valuesbunker]

😂😂

[@saptarshichatterjee36]

Not really lol Zomato always takes payment before

[@praveenvasistha247]

By charging me double the money, Making me Lazy and Wasting Life of Youth deliveribg food in Traffic instead of being employed building, Trains, Flights, Roads and Bridges ?? 🖕🖕🖕 What a waste of youth

[@vaibhavpatel3559]

It is great......a must watch

[@hindiwoodofficialstrailer8491]

Simply amazing & so great

[@chalapathiswamygelli9533]

beautiful sir....with good interpretation..... hats off to your genius mind.....

[@BrigitteZacharia]

such a game changing idea.... this is something everyone should take notice of

[@harikanagapuri3420]

Thank u so much sir.

[@Arun1984E]

He is one of the great speech in India....

[@NGS_nareshgroupofservices]

Thanks for educating us

[@leightoncooke]

Namaste! Beautiful and inspiring talk.

[@drAshutosh138]

wow...sums up the isreal n palestine conflict as well

[@prashantmandowara]

simply awesome sir.. explained so well

[@vairagijayesh]

excellent .....sir ..

[@SurinderSingh-SinghStyleStudio]

Wellness well explained...

[@khushbumerchant8550]

Absolutely brilliant as usual by Mr Devdutt. He definitely stands by his name

[@suchoudh]

Still amazing

[@shivshankarsajjanshetty5320]

wow.. amazing talk.

[@anbukkannanp7417]

An excellent work!

[@multicast100]

deep analysis.. thanks sir...

[@rajtheguru6935]

Excellent Video !! This what is more close to Gandhian thought!!

[@vipulkamde]

excellent advice for young entrepreneurs.