The Journey Podcast + Liz Ferrari

Welcome back to Season 2 of The Journey Podcast! 🎉 Today, we have a returning guest, Liz Ferrari, Business Development Director at Avail Media. In this episode, we dive into the evolution of media and marketing, discussing everything from the complexities of media buying to the importance of strategic planning in advertising.
Liz shares her insights on how media consumption habits are constantly changing and how businesses can adapt their advertising strategies to stay ahead. We explore the role of media agencies in helping businesses reach their target audience effectively, and how to make the best use of your time and budget in advertising.
Whether you’re a new business owner, an established company, or just looking to understand the intricacies of media buying, this episode is packed with valuable information. We also discuss the upcoming workshop in Houston on October 17th, designed to help businesses maximize their advertising impact.
📅 Event Details: Join us for an informative workshop in Houston, Texas on October 17th 2024, where we’ll cover everything you need to know before diving into advertising. From understanding your target audience to aligning your media strategy with your business goals, this event is perfect for service-based businesses looking to grow.
👉 RSVP and learn more: [Event Landing Page Link]
Don’t miss this insightful episode! Like, comment, and subscribe to stay updated on all our latest episodes and events.
Topics Covered:
The role of media agencies in business growth
Effective media buying strategies
Aligning marketing goals with business objectives
Understanding the changing media landscape
When to consider advertising for your business
Keep up to date with Avail Media's latest projects:
Avail Media: www.availmedia...
Avail Media Facebook: / availmediagroup
Avail Media LinkedIn: / availmediagrp
Avail Media Instagram: / availmediagrp
Liz Ferrari's LinkedIn: / liz-ferrari-m-s-49b8aa21