The KSI Hate

[@TheGodSpamer]

It's a mid song that he dropped at the absolute worst time imaginable

[@jojo900ful]

Best assessment of the situation

[@OnAeeir]

more like at the right time its become one of his biggest songs and he is leaning into the hate in a smart way

[@squelchedotter]

​@@OnAeeirit sure is doing a good job at distracting from the other stuff

[@OnAeeir]

@@squelchedotter what other stuff?

[@all-caps3927]

*awful song

[@duskrem_]

I think the Thick of It hate is so big because it came out right as KSI is doing a one-sided losing beef with DanTDM.

[@Ryzo]

Calling that a beef is crazy.

[@CK73YT]

@@Ryzo he called it one-sided. KSI is beefing with Dan, but Dan definitely isn't beefing with KSI

[@KaaneDragonShinobi]

DanTDM served up a glorious prime Wagyu beef burger of a tweet, and KSI has been butchering an entire head of cattle trying to make up the difference

[@VIMaggotVIBrainzVI]

Another factor could be his involvement in aggressively marketing those processed packs of excrement known as Lunchly towards impressionable kids under the guise of being the "healthier alternative" to Lunchables

[@zzamumo5302]

ksi was fighting ghosts and he got his ass beat

[@H4GS]

You gotta realize if he didn’t drop Lunchly with the most hated people on the internet currently (Logan Paul and Mr Beast) while also having a completely one sided beef on Twitter with DanTDM before he dropped this song, otherwise it would just be a regular KSI ass song.

[@Waldo-Manfred]

making cancer causing food with cancerous friends then making cancerous music

[@MAF247]

Most people clowning on him don’t even know what’s going on lmao

[@okazoya]

⁠@@MAF247yeah because they just follow what everyone else does lol. otherwise i dont think anyone would really care

[@akiraqil9902]

Oh he‘s actually happy that his, one-sided, self inflicted „drama“ with DanTM is happening. He kept milking it to promote his music, but fail to remember that he is still associated with MrBeast scandal.

[@KristenZianourry2015]

@@okazoya wipe your face when you’re done with KSI💀

[@junglebeatlover]

Melon: the song isn’t that bad guys Also melon: *because KSI has much worse songs*

[@deepfriedfishsticks8547]

for someone who doesnt make music for a living going from dogass to pop bad is still decent progression

[@Weedweaver0]

That doesn't signify the song is bad but anyways

[@judo6506]

@@Weedweaver0 Missing the point. He's saying that the song isn't AS bad as people are saying it is because he's got way worse music. Also it is just objectively bad, idk what to tell you

[@Naized]

1:27

[@radicard5193]

Thick of It is the dictionary definition of "Aggressively Mid"

[@godzdead]

not even close. katy perry destroyed him in this department

[@NayaM0]

That's not in the dictionary

[@plastican]

The song wouldn't have that much hate if KSI wasn't an egotistical crybaby on Twitter and his one-sided beef with DanTDM, dude put a stick in the wheel and wondered how did he fell off the bike

[@falakrafi]

Literally this

[@bopboi370]

its just his tactic to get more listens and people falling in the trap

[@chaken6187]

^ this

[@YoungBlout]

see, you’re too peanut brained to realise he’s doing that as a publicity stunt, making reasons for people to say his name or post about him

[@ASHDOIJK-m9v]

bro everything he said was correct, people just dont like ksi

[@trollcop4504]

Melon Flavored prime coming soon

[@xTV0TheIMVUStomper]

the watermelon melon flavored?!

[@BOAYang]

*Light 6*

[@dancegod1691]

Hatethany KSI-tano

[@GizzyDillespee]

Please be bitter melon. Or sour melon🤣🤪

[@JonStewart-b4w]

Underrated comment

[@chillout_will]

He is in the thick of it for sure

[@GardenTiger6912]

blue comment on youtube?

[@JudeTheGreat9]

Everybody knows

[@samurai_8917]

@@GardenTiger6912Ai generated view farming new addition to YT. Anything the algorithm decides will generate related clicks

[@GardenTiger6912]

@@samurai_8917 ok thanks

[@chillout_will]

@@samurai_8917thanks I was wondering that as well

[@erikathered]

feel like the prime product placement was also just really clumsy, like it gets that dramatic zoom in rather than just showing up in a shot or being mentioned in the lyrics.

[@elliotwilmo1286]

When I heard the song: "This is the thing everyone hates? Really?" When I saw the muaic video: "Oh THATS what everyone hates".

[@veki5535]

The song itself is not bad at all, maybe kinda generic at the worst. There reason it gets so much hate is KSI himself

[@labcoatgorilla6784]

@@veki5535”the song is pretty okay, it would be better if it was by a better artist with different lyrics”

[@andohno]

​@@labcoatgorilla6784they're saying it'd be better if ksi was a better person

[@labcoatgorilla6784]

@@andohno the song would have better lyrics if ksi was a better person

[@FlareDope]

@@veki5535Ksi didn’t do anything though 😂 but you keep hating on more successful people and make them more successful if they makes you happy

[@daniyalahmed8808]

I cannot believe Fantano is like 'guys calm down, I know worse KSI songs' in his defense of KSI. Like you know this defense would piss off KSI as well 💀

[@jacoL8]

I don’t think this is in any way trying to make ksi sound like a good artist.. this is literally him pointing out the lack of self awareness some of the hate the song is getting is

[@DaftDestroyers]

This is not a defense this is being reasonable with a reaction to a song

[@billhicks8]

This is a good video with constructive criticism and if KSI just gets mad it will be a waste

[@A14-j7g]

But it's true tho, something like Creature or some of his diss tracks are objectively worse but get nowhere near this amount of hate.

[@luznoceda2003]

Can’t believe he listed Not Over Yet as one of the worse songs because i think that’s by far his best work

[@DonovanE17]

He wasn’t lying, he is in the thick of it. And everybody knows

[@xTV0TheIMVUStomper]

and it looking very cold on his side.

[@ryanl3722]

he then skied in and everybody froze

[@TheKingShyGuy.]

This is the fifth time I’ve seen this joke today

[@luckyspurs]

He wasn't in the think of it. Peter Capaldi and Rebecca Front were though.

[@SadBoysCollectiveCirca96]

its actually funny how ksi was meme'd into a few more million dollars by you lot. If it really was mid, it would have came and gone without much noise. but yall love to be haters and sheep. good job feeding his great grand children off the lisencing fees XD you got played

[@agalik1295]

Someone once said Anthony’s mustache looks like the Pizza Hut logo and I can’t unsee it

[@xoMissTaylorDivine]

LMAO

[@dutchhiphopfan050]

Thanks i cant unsee it now 😂

[@kezisthename]

😂😂😂

[@maricalistaro676]

I am now infected. Thanks.

[@dannyu5879]

Damn

[@funkyowl4629]

It was the prime ad in the video that really had me cracking up

[@neverbeenoutside4963]

I think the reason that it got clowned on so much is because 'brainrot' was already a big meme and lunchly and prime were already memed on and this song just fitted in this picture.

[@tallskeleton]

I hope he takes this video seriously because this is simultaneously the most charitable argument for this song, and the most specific and articulately argued critique for what is wrong with it

[@billhicks8]

I'm interested in seeing his reaction. It's not common that a wealthy influencer is given an accurate critique around being too shallow and corporate in their art.

[@Diprobase]

Family family

[@Aganie.]

meanwhile Ksi reaction; 🙈🐵🍌🐒🍌🐵

[@ankitchauhancr7]

From the screen 📺 to the ring 🥊to the pen 🖋️ to the bin 🗑️

[@Personalloansof2024]

"to the bin" 😭😭

[@a1m3v]

LOL

[@velharii]

fuck i heard it in his voice

[@Abel_Unstable]

🗣🗣🔥🔥🔥 📺📺📺🥊🥊🥊🖊🖊🖊👑👑👑🗣🗣🗣🔥🔥🔥

[@goeienacht]

@@Abel_Unstablethe adlibs

[@push8103]

You know your music career sucks when Anthony’s defence for you is that you’ve put out worse music before without facing public scrutiny

[@ace.ethan7]

He got a album higher than drake and future I’m think hes fine

[@push8103]

@@ace.ethan7 I don’t even like drake and he’s been killing it for a decade in terms of numbers what are you on about

[@ace.ethan7]

@@push8103 Fantano knows ksis potential and that’s why he’s defending him . He knows how good ksi can get and wants Ksi to see what he criticising about him so he write some more quality good music

[@johnny.V03]

@@ace.ethan7popular does not equal good

[@push8103]

@@ace.ethan7 I think fantano is defending ksi because at the end of the day ksi is a KZbinr, not a full time musician so he cannot be held in the same regard as someone who’s full time job is music. People work on music for years and years to come up with something good, KSI’s songs (especially this one) are basically just a marketing tool for his other ventures

[@justmongezi]

Once KSI sees this I have a feeling Anthony will understand why Thick of It is getting so much hate

[@methe0dds]

lol

[@michaelcabrera3545]

Or you’re just hating to hate?

[@r41n.f0r3st]

you’re so right. the song’s not really as bad as people are making it out to be, just kinda mid. if this was released by anyone else or even if KSI just wasn’t in so much controversy at the moment then no one would care about it.

[@zacharydacosta911]

The fact that KSI says that you hate him absolutely infuriates me. You put so much time into making content including reviews, interviews, and reaction videos about him just for him to say that about you? What an absolute backstab from KSI.

[@ace.ethan7]

Nah I can see why Ksi said that he’s always been kept to worst songs whenever he drops he must have assumed Fantano doesn’t like him cus he was always was in the worst

[@bazzfromthebackground3696]

​@@ace.ethan7...and the old addage about assuming is... It would probably help him to not constantly look for the negative attention and thus _improving the search results when people are negatively looking for the song._ But I "assume" whining about it is how he gets his money back for production.

[@ace.ethan7]

@@bazzfromthebackground3696 I mean Fantano has told what ksi can do to make his music way better for him

[@Jebus678]

I wouldnt take that too seriously tbh. That man is basically under assault by an army of hypocrites. Chalk it up to stress. I think he'd walk back those comments about fantano.

[@ace.ethan7]

@@Jebus678 I think he should listen to Fantano and try to make his music less commercial I think it defo benefits him

[@johnsadler2094]

How can KSI hate Fantano when they were both part of the Human Cake together?

[@yeye7559]

this is goated

[@jozefcyran2589]

Wait, did I miss Papa Franku episode or what

[@modysmok9409]

⁠@@jozefcyran2589yes you did, part 3 of the Cake trilogy

[@kubz1570]

@@jozefcyran2589 If you don't know the Cake Trilogy lore, you are not deep enough in the Papa Franku universe.

[@klsecond5755]

glad you said that

[@onetwo8847]

You have to take the bad with the good... The praise of KSI's music career in the past has consistently been MASSIVELY inflated, due to his level of popularity and his more positive reputation at the time, rather than the actual quality of the music. Now that his reputation has slipped recently... he can experience the other side of that double edged sword when it comes to his musical ability

[@4dvil]

beautifully said

[@xoMissTaylorDivine]

Exactly.

[@CLairsoftFTW]

Massively “inflated” is a severe understatement, it’s made up praise, there is literally nothing to praise about it.

[@Benlovescheese]

Yeah

[@SHANKONME]

where the hell do you live where ksi's music is "massively inflated"???? ive never heard anyone say ksi's music is good outside or online.

[@spainwithoutthes811]

11:00 100% right. Joji did it the best from who he was known as

[@Zeverinsen]

The thing is that he was actually passionate about his music, and that's what KSI lacks in general. He seemingly has no passion, and everything he creates is surface level slop, while even with the tracks that weren't as good, Joji's music always had passion. HELL, you could even feel his dedication, passion and enjoyment in his goofy tracks. That's also why you can tell when his albums aren't fully complete creatively, like his last one where they pushed him to string together the last bit of the album so they could sell it. *When you don't really care about making what you love, there's no difference.*

[@plant.1374]

@@Zeverinsen thats just nonsensical. passion is completely irrelevant if you dont have good lyrics, wordplay, delivery, etc. and ksi is the definitive example of that

[@gearguts7259]

"The hate for the song is done for attention and dunklikes" You did it, Anthony! You broke down 80% of art talk on twitter and tiktok down to the most barebones level!

[@kennethxu1789]

6:57 genuinely surprised by the lack of contextual understanding. People are hating on this song not only because it’s uninteresting and corporate, but also because KSI embarrassed himself while trying to defend his lunchly collaboration with mr. Beast and logan paul

[@jack-xion45]

Yeah this video is just fantano ignoring the wider context and cherry picking people's reactions for whatever reason

[@jack-xion45]

Poor KSI 😂

[@xgamewinner]

@@jack-xion45because he’s a music reviewer not a Lawyer or Food theorist

[@andremathew27]

Obviously he’s going to defend his god damn business and there’s nothing wrong with that

[@Sdotty_sweep]

You are a sheep ☠️ this is about music

[@luckyblocks3406]

i personally believe he 100% put it on himself, his pathetic one-sided beef with DanTDM which is obvious coping for the OBVIOUS cashgrab that Lunchly is has kinda culminated all the hate that’s came his way for the past couple weeks

[@luckyblocks3406]

@@nullonemedia i mean that’s definitely part of it, of course he’s exaggerating it because he thinks it’s a good promotional stunt but with the amount of times he’s said he’s “sick of the hate” seems like he wants to end the joke, but people aren’t because it’s obviously what he wanted

[@TyzuOW]

So this is like half the reason they hate the song - an issue that has nothing to do with the song itself 🤣

[@luckyblocks3406]

@@TyzuOW i mean the song still sucks 💀 but it’s definitely a reason for a decent amount of hate

[@TyzuOW]

@@luckyblocks3406 yeah the song isn't great, I'm not saying it is. It's cringe and boastful. But half the people that are hating aren't hating on the song for it's production - more for the drama outside of the song

[@plant.1374]

@@luckyblocks3406 a reason to hate lunchly isnt a reason to hate the song, are you dense

[@TahniZCat2]

Going back to the comment of KSI promoting Prime in his video: EXACTLY! He ISN'T Dr. Dre. He ISN'T Rick Ross. They promoted BEATS; a staple just. They Promoted Cîroc, a common staple in many hip hop artists, just like lean. You didn't see Dr. Dre open a door leading to a shrine of Dr. Pepper in his music videos.

[@jackpriddy1591]

It's actually funny how much of a lack of self-awareness there is, considering the brand image that prime has... noone over the age of 12 drinks it, and its honestly so offensive to say "oh but how about rick ross promoting his alcohol???" My Brother In Christ you are not taken seriously im sorry to say but your audience is young children and you know this, how for a second could you think that that's an okay comparison to make ? honest delusion

[@joemomma6317]

Lmaooo

[@joemomma6317]

​@jackpriddy1591 ksi has zero self awareness. He recited a whole stormzy verse with double syllable rhymes because in his mind that justified the critiques people had for him rhyming "ring" with "ring"

[@weldedshilian6654]

I mean I guess marketing your own product isn't inherently bad, but the way he did it is the reason why it's getting clowned on aggressively. Like come on, did they not have a better idea than to reveal a whole room with a giant prime monolith in the middle, with the camera panning from the bottom like it's some kinda totem? The execution itself is so hilarious it almost looks satirical.

[@SadBoysCollectiveCirca96]

its actually funny how ksi was meme'd into a few more million dollars by you lot. If it really was mid, it would have came and gone without much noise. but yall love to be haters and sheep. good job feeding his great grand children off the lisencing fees XD you got played

[@benjiusofficial]

That JuiceWrld sentiment is SPOT ON These people are faking for likes and digital hugs

[@balkaba3927]

Nah the song just sounds generic, its a nothing burger, yea your not gonna get much from a KSI song but its clearly made for commercial appeal that dropped at the time where he lost to a single tweet on the internet. Also the people just making fun of the song are basically just trolls, you are not Kendrick lamar 😭

[@benjiusofficial]

​@@balkaba3927I'm not talking about the song. I'm talking about the people engaging with the song. Trolling is just another social signal that you give off to show you're in the irony-poisoned majority who are looking for in-group validation on the internet. After all, if it was truly a nothingburger, trolling KSI would be a fool's errand that would make you look stupid. Trolling only works if you get validation from another person, mostly the creator. imo these people are getting played by KSI for giving it more attention than it would otherwise get for such a mediocre track.

[@5_birds]

This video would be great if it had a different artist, different channel, different channel icon, different voice, different editor, and different mustache and glasses

[@BuzzieeTheMarsmellow]

anthony calling yourself a sigma and then screaming the lyrics to the song loudly does not qualify as a review you can’t keep doing this

[@twosnakse]

Weak

[@Kyrillos1]

This is peak brain rot and rage quit comment. Happy Late 🎃 y'all 😊

[@treefingers6572]

​@twosnakse god damn you read my mind Lame and weak Wack, even.

[@OGAshton]

People are still leaving these type of comments on fantano videos in 2024 wow

[@Bratgirly]

@@Kyrillos1 late? It’s the 15th bro 😭 you living 3 weeks in the future?

[@conze3029]

Honestly I didn’t really know fully why I hated it. Just sorta vaguely found it “corporate-sounding” and didn’t know why. You mentioning how it feels like a sales pitch, as well as the millennial “woooahh” part sounding corny and quite a few years past its time, really helped me kinda pinpoint the exact things that irked me and definitely validated my initial take on the song. Thanks!

[@namenight7158]

I honestly think he is only defending it because he was browsing TikTok too much. There's no reason to normalise this type of garbage. It being common, doesn't even make it mediocre. It's just plain bad, uninspired and shallow. Yeah, people are exaggerating it a bit, but the song isn't even likeable. He himself didn't listen till the end, and it's 3 mins long!!!

[@evil_pizza]

If it was KSG you would've given it a 10.

[@evil_pizza]

@@jonklerfrompersona5 you literally commented the same joke on the "cherry bomb is still bad" vid bro

[@clearlyblotted]

@@evil_pizza☠️

[@alphalax7747]

​@@jonklerfrompersona5this one was legit funny

[@shabbyyyy]

@@jonklerfrompersona5dawg you got ratioed so hard 💀💀💀💀💀

[@mfkrmaggot2755]

​@@evil_pizza bro pulled up the receipts

[@BigBreakfast25]

The problem with this song is that every single line KSI drops is a filler bar. Like “this is how the story goes” in the context of the song means absolutely nothing, and could be replaced by basically any other bar with any other meaning and it wouldn’t change anything about the song. That laziness on top of the laziness in the melodies, and flows, and concept, actually does make this a very bad song. Sure it’s “listenable” in the sense that it’s produced well and doesn’t “sound” bad, but when you have the cash flow of KSI that should just be expected and the bare minimum, and not a plus to give to the song

[@jasonreitz4597]

He wouldn't be getting nearly as much hate if it weren't for his Lunchly meltdown

[@cosas_de_gatos]

His song is the most 2016 sounding thing I’ve ever heard (And I mean that in the worst way)

[@garfield24345]

sounds nothing like 2016 im ngl

[@cosas_de_gatos]

@@garfield24345 I’m especially talking about the “from the screen to the king to the pen to the ring” part. Also maybe I’m getting my years mixed up, idk, but it sounds like 2016 music to me

[@BloodRider1914]

​@@cosas_de_gatosit's catchy tho

[@garfield24345]

@@cosas_de_gatos none of those lyrics have anything to do with that specific year, you’re trying to make an association but you’re just playing a guessing game

[@cosas_de_gatos]

@@garfield24345 what in the world are you talking about? Are you one of those music expert snobs or something, because it really isn’t that deep. Those corny lyrics along with sound of the song and that sword sound affect gave me the vibes of the music I heard in 2016. (I was like 10 so maybe I heard different music than you would have)

[@manyregrets8650]

The reason this song is getting dunked on so hard is because he was doing stuff right before it dropped that most people didn't like, the overall internet had a very negative opinion of KSI, so when he releases a mid track, people look at it as if it is much worse, because its coming from someone they don't like

[@henkdachief]

i really dont think thats it, the song is bad on a different level than the songs he did before.. fantano saying the oliver tree track was worse is insane, maybe you guys dont hear it? its soooo hard to listen to, its funny-bad, its so bad that it has no audience

[@heckingbamboozled8097]

The song also just sucks. Quit trying to be a psychologist when you're some 12 year old

[@mostlyimportant4212]

​@@heckingbamboozled8097 There's no demographic more likely to call someone a 12 year old online than 13 year olds

[@SadBoysCollectiveCirca96]

no its because youre all followers and sheep lmao. then ksi knows how to play the fiddle properly and got all yall to keep the meme going. its funny trully. his great grand children will be payed from the lisencing on this song. its disney af, and will 100% be in a disney movie.

[@ajmma499]

@@SadBoysCollectiveCirca96 the song sucks

[@Vienna3080]

If KSI hadn’t been beefing with DanTDM and promoting so much Type 4 Diabetes and meat riding the Paul’s this song would just be forgettable

[@commaJim]

It still is forgettable

[@s3rs312]

3:57 that's how meme works

[@flupyclouds5242]

omg, I am glad finally someone said it, it's really clear that their hate is just out of pure bias. While personally I dislike KSI, but the immense hate towards his song is so stupid

[@PaceyMacAulay]

Weird fact: the song samples "Snow (Hey Oh)" by Red Hot Chili Peppers

[@CrispyJam793]

The chalupa's in the frigerator

[@StarLeo_]

Snuffleupagus ate my asparagus

[@UndarZ]

Oh, oh no.

[@KarlDelaney99]

That's his 2nd pedophile connection

[@snoopy4749]

Oh no

[@dragonbro8687]

FROM THE SCREEN 📺 TO THE RING 🥊 TO THE PEN 📝 TO THE KING 👑 WHERES MY CROWN ❓ THATS MY BLING 🤑

[@Juanpis7]

ALWAYS TROUBLE WHEN I RING 📞

[@azhar7847]

ALWAYS DRAMA WHEN I RING 📞☎️

[@falakrafi]

​@@Juanpis7 See, I believe that if I see 👀 it in my heart ❤

[@burnt-toast6]

SEE, IF I BELIEVE💭THAT IF I SEE👁IT IN MY HEART❤

[@elen5871]

you don't understand! you've never released music!!! IT'S HIS LIFE! HE'S TALKING ABOUT HIS LIFE!

[@michaelapplegate4143]

We got Melon defending KSI before GTA6

[@ConnorThompson-w2k]

​@@viceversamusic Yes I'm sure KSI paid him to 'defend' him, while also telling him to confirm that the song was not very good and that a lot of KSI's music is corny and trash and disingenuous, you complete clown

[@bazzfromthebackground3696]

Defending? Dawg, you watch the same video??

[@Mathivich]

@@bazzfromthebackground3696No. It’s like when you say the hate for his some isn’t constructive, and they call you a KSI fan.

[@joeyinfinity920]

1 of your best takes dude the shit is not good by any means but the forced hate is becoming exhausting, its everywhere all the time and Ksi happened to be on the menu this week. People LOVE dog piling and pretending to hate someone or something when in reality it brings them a strange joy, a sense of superiority and even community. I swear to god i feel like its getting worse and worse by the year. No I'm not some big KSI fan, ive never even watched an actual video on his channel in my life, even though i feel like i have from all the clips and whatever else I've stumbled upon through the years, but yeah. Great take melon

[@wariodedede]

If this was released last year or even just a few months ago, no one would be this mad about it or clowning on it as much they are doing now even if its mid. This was the worst possible time to release it. Lunchly is getting lambasted, and he is constantly beefing with DanTDM who made ONE tweet about that product and people are making fun of him with Thick of It adding more fuel to the fire. He has such a fragile ego that is easy to manipulate.

[@N0rq1]

mr fantano please be careful with what you say. he can punch you and hurt you

[@conze3029]

Bro now I’m imagining them in the ring and for some reason it’s mad funny

[@LMD123-u6z]

Mr fantano would win

[@qrowing]

​@@conze3029 Fantano will tag in the homie Nickeh30

[@conze3029]

@@qrowing it’ll be over in -8 seconds

[@Mathivich]

He can punch all of us haters but he’s choosing not to.

[@Aburner960]

I think a huge reason why its being hated on is the dantdm drama. Coming at a youtube og that is responsible for raising a generation in the way he did was not only unbelievably corny and stupid it was ridiculously unlikable. And if you’re going to be an idiot/asshole. You better back it up with good music. Shit thats absolutely undeniable. Thick of it is not that. Its generic at best and legitimately horrible at worst The reason why people didnt hate his past music as much is because ksi was liked up until recently.

[@Strawhatnino247]

Ksi has actually been making videos longer than Dan, so idk why people say Dan is an og and raised us when jj has done the same thing and has stayed relevant the whole time and dan actually came at the company first so I don't really get your point here? Ksi also has had solid music in the past mfs are just ignorant and don't know that so that's why he's getting sm hate rn.

[@Aburner960]

@@Strawhatnino247 probably because more people were a fan of dan back in the day. Especially if you were a kid in the mid 2010’s and you werent quite old enough for jj. He made one tweet about the company itself. And it was completley valid. You shouldnt advertise a “healthier alternative” when 1 your product sucks and 2 a majority of your audience is predominantly children. Ksi (and logan) are also getting hate. Not mr beast. Why? Because mr beast had a very civil logical response and left it at that. Meanwhile ksi and logan have been legitimately crying nonstop. A majority of ksi’s and logans twitter have been constantly mentioning dan. Mfs arent ignorant because mfs werent slandering ksi before this. If you’re morally in the wrong you better have the talent to back it up. If ksi dropped holiday or down like that. Promise you the hate would not be as big

[@Lycanvenom]

The problem with this line of thinking is that KSI and DanTDM literally came up in the same generation. He raised those kids just as much as Dan did. Not to say that I don't disagree that it was in poor taste for it to even come to where it did, but.

[@Aburner960]

@@Lycanvenom dantdm had a younger fanbase then ksi did. Majority of ksi fans now are at the age to where they were dantdm fans then. Most ksi fans back then werent dantdm fans because of the fact dans work is more suited to kids

[@Angelofo]

@@Strawhatnino247 the hate comes from the fact that mr beast has some of the most rabid hate ever seen on the internet lmao. He's had angry and jealous people praying for his downfall for years now and now that some bad things have come out it just exploded. Ksi hasn't really done anything wrong its literally all coming from mr beast and logan paul association.

[@seventoast]

13:30 Or in other words, it just needs better lyrics, melody, and beat, and then it will be good 😂😂😂 Whole review just to agree with the top comment

[@liamdstein]

I was thinking the same thing HAHA

[@SenderPollen]

😂

[@HenryThe12]

Shit I be talking about 😂 Just say it’s ass

[@edamchese3008]

Exactly 🤣🤣🤣

[@michaelcabrera3545]

Brother described yall as straight NPC’s and your fitting that description. It’s brain rot atp

[@effortlessGFX]

It’s hilarious you used all his own music to make a point that Thick of It isn’t a terrible song.

[@jameelsuliman01]

In my opinion KSI comes from the "All publicity is a good publicity" school of thought. As I think this is all meant to be, he and his team are marketing geniuses. They put out the song, people expectedly hate on it, they made him make tens of videos reacting and re-reacting to influencers, famous KZbinrs and so on to gain even more and more publicity. It's all so obvious and outdated but it apparently still works. His music is doing good (in numbers) and it will continue to do so. why change what's actually working?

[@james-dawson]

to pimp a KSI

[@LMD123-u6z]

🗣️🗣️

[@Envux]

Wesley’s Theory ❌ Deji’s Theory ✅

[@samba-v8c]

Im feeling... a 10.

[@JacarandaHBS]

Clickbait title unmastered

[@ComradeCLU]

One thing that wasn't mentioned was the one-sided, borderline harassment against DanTDM, him releasing this hollow advertisement or to ksi a "song" fell a lot harder than it would without the beef

[@hamadmahmood1879]

not harassing though like I'm not a crazy fan but anyone on twitter should know a tweet is liable to get any type of response from bots to trolss and whatnits and due too it being online you don't necessarily have to back up your tweets or opinions as no one is going to be able to hit back at you as they would do in real life unless your famous but ksi fan base aren't like crazy and attack anyone he has beef with

[@syxph3r]

People are hating on the song because of the Lunchly and KSI/DanTDM drama, not because the song is actually terrible.

[@skiwlkr9928]

Which is just as corny

[@Abel30688]

why would anyone want to listen to something like that 😭

[@SamuelLeeK]

Im hating on it because it’s actually terrible! But hey, that’s just my opinion 😃

[@mike04574]

It’s a bad song too

[@rgr248]

Making the music video a commercial for Prime definately doesn't help him at all

[@mindslayer1404]

Dated… that’s the word I was looking for. There was something about this song that made me think early to mid 2010s but I couldn’t describe it. It wasn’t trash but there was an off-putting element to it. Thanks Fantano, you summed it up perfectly.

[@drakkon2zshadowsz909]

This guy dropped a song about how awesome and “kingly” he is midway through him having a meltdown over a Minecraft KZbinr making ONE tweet about his terrible food product.

[@brandonalessio1586]

My biggest beef with the song is that KSI takes himself so seriously and cannot accept criticism of the song. That, plus the “where’s my crown” line when describing his accomplishments such as his boxing career, and the awful prime product placement.

[@hamadmahmood1879]

I mean I get the criticism but your comment doesn't make sense like are you saying he doesn't deserve or 8s not recognised to have a crown due too his accomplishments

[@brandonalessio1586]

@@hamadmahmood1879 imagine being a mediocre boxer, bad music artist, and a successful streamer and saying “where’s my crown.” He literally said if you make fun of the song you’re making fun of “his life” He takes this song SOOOOOOO seriously when it shouldn’t be. He should be okay with people reacting to his stuff because reacting to other people’s content was a big part of his channel. If this song (“his life”) was meant to be taken incredibly seriously, he would’ve kept the awful Prime advertisements out of it

[@hamadmahmood1879]

@@brandonalessio1586 prime is part of his life was a big thing when it released the biggest hype was prime at that time yet you say it doesn't mean anything plus I swear Dave promotes Psycho clothing in nearly of not every music video

[@theitfactorjameswheezer2852]

@@brandonalessio1586literally every rapper had said something similar to the wheres my crown line, not really valid.

[@SadBoysCollectiveCirca96]

LOL if you think for one moment ksi is actually in his feels rn, youre insane. KSI fed the trolls and they ate it up, ksi has been on this online thing for over a decade. he played them all into giving his grand children money. i canj only imagine how much the lisencing is going to make

[@ProdJakera]

6:08 not defending trippie here but u literally gave this record a 6 and said it handedly beat his previous release in terms of quality

[@yogicentralyt]

I did not expect trippie getting a 6 wtf

[@digadeh]

@@yogicentralyt ikr i expect him to get much lower

[@throastpopoki1682]

I think the only reason the song is getting as much hate as it is, is the way it was promoted. People saw him being insufferable on twitter and knew this would be a good way to stick it to him. The song is mid but the main reason the song is getting the reaction it's getting is the way KSI handled himself on twitter and for partnering up with other hated creators for business ventures. P.S. the hook is super cringe though definitely worthy of getting goofed for.

[@bazzfromthebackground3696]

KSI's clown makeup is spreading.

[@amandakay2104]

Thank you for the clarification. I'm so old 😅. I heard everyone hating on this song so I went to listen to and I just thought it sounded like most of the music today. Like it could've been #1 played and it wouldn't surprise me. It's not good but most of the billboard music isn't very good.

[@MarceloNeder]

Melon on Eminem: 🤬🤬😡 Melon on KSI: 🥺🥹🥹

[@BeingAMonkey]

The hate around this song feels orchestrated.

[@vitornanba2421]

how does one grow a mustache this full ❓❓

[@MusicJunkie37]

1. Have genetics to grow a mustache in full 2. Yeah thats about it.

[@IllegalPizza777]

@@MusicJunkie37 3. Be a sigmelon

[@garfield24345]

his mustache is in the thick of it

[@cutedarkarts]

Try minoxidil

[@onetowardslove]

Don’t shave and wait

[@greensky5328]

From the king to the crown to the ring to the other thing, yeah this song blows but compared to the youtuber competition… Might as well be the choir of angles. We live in such a attention economy that him playing into the hate probably benefits his brand moreso than people just forgetting about the song for what it is, kinda mediocre.

[@king_vision4085]

If Kendrick said that same line on King Kunta his fans would be calling it bars.

[@xTV0TheIMVUStomper]

that facts

[@franklingoodwin]

So we're judging it by other KZbinrs rather than the music compared to musical artists?

[@thepowerofsand6180]

​@@franklingoodwinif you judge it musically it isn't that bad. As said compared to other KZbinr music it's pretty alright. Its cringe because its KSI

[@luckyspurs]

@@king_vision4085 You know the song before King Kunta is For Free right. There's basically not another rapper on earth that could come up with and write For Free.

[@AlexiaRoss]

I think a big thing is that his other music never really left his audience (who are more likely to forgive more about worse music). Whereas thick of it really got shot out into the world for non Ksi fans to see how mid it is.

[@bisexualmajima]

8:40 I get the point KSI is making but personally one of the funniest things in the world to me as a child was the intro part of the music video for 'Forever' specifically because Lebron James randomly spends a full minute sitting in a car opening up his Beats branded laptop and very slowly playing a very crappy looking 2000s online poker game while nodding to himself. And it's completely disconnected from anything else in the MV

[@nezzled]

13:32 man started the video by saying that the comments were copy paste and then literally said "give it different lyrics, a different melody, and a different beat" 😭

[@goos_bumps]

You literally missed the pre context for that, were you not listening?

[@namenight7158]

​@@goos_bumps What did he miss lol? He literally is saying that if KSI doesn't want his songs getting hated as much, he needs to start over 😂

[@ioncekilledamanwithmyshoe]

“Give it different lyrics, different beat, etc” was made as a copy paste joke. He’s giving real criticisms.

[@AidenAlien]

Lmaoooo so true what a weird vid from Tony

[@AidenAlien]

@@goos_bumpswhat pre context bud

[@evieTVv]

5:06 this is an interesting point, though i dont think juice would use the millenial woahhhh woahhhhhh ohhhhhhh. its more like knock off juice wrld than something he would do

[@diamondsare4ever]

Yeah juice would have never wrote any of these lyrics or used any of these melodies or flows

[@bingusdingus39]

The point is that they're both just as corny, like take lucid dreams for example, that song has an incredibly corny hook that's trying to sound deeper than it actually is. Lucid dreams is essentially an emo rap version of a Taylor Swift song. Both thick of it and Lucid dreams sound like they were written by 13 year olds, in a different way, one trying too hard to make himself sound cool, the other is trying too hard to make a basic situation he was in, sound deeper than it actually was

[@evieTVv]

@@bingusdingus39 bad example. there’s a reason anthony said “posthumous juicewrld”

[@theitfactorjameswheezer2852]

@@bingusdingus39🤡

[@DoubleUppp]

@@bingusdingus39 I'd say that you are the one trying to make yourself sound deeper than you actually are

[@Norco67]

I dont think the problem with the song is that its objectively terrible its that its incredibly generic and boring to the point where it almost sounds like an ai generated song plus the lyrics are cringy asf

[@MMAMG1]

He makes content for the younger gen, who are cringy(we’ve all been there) so it’s only natural he’s cringy too. I understand ksi will think he’s really cool but it’s understandable we don’t think so as well. I don’t see anything out of the ordinary here to be honest.

[@IAmMyHigherMind888]

He's on Britain's got talent now he just keeps progressing in his career paths. I dont think he cares about peoples opinions too much. He has his mind on succeeding.

[@animal6411]

You would just think with all the money KSI has, he would buy better writers. It sounds like an imagine dragons track

[@YoastnToastn]

Why would he buy writers when he’s trying to express himself

[@UndarZ]

@@YoastnToastn Is he?

[@JamesslashTry]

​@@UndarZOfc he is do you not understand why he is from the screen to the ring to the pen to the king

[@squelchedotter]

It's kind of the opposite imo, it sounds he paid other people to do it and none of them took him seriously as an artist

[@animal6411]

@@squelchedotter But you as the artist still have to take that material, go to the booth, and record your tracks. KSI still approved of and recorded the track.

[@petep3069]

i like femboys

[@paiten-nr2do]

Real

[@M00N_MEGADEATH]

Lmao I seen this same comment under a yuno miles post like 20 mins ago and it's by the same account too

[@breezybreezy4871]

I'm a femboy

[@godzdead]

me too

[@PersonstuckinMichigan]

Me too. Me too

[@drhall343]

Fantano: You merely adopted the hate. I was born in it, molded by it.

[@joshhuntermovies]

OOOOOOO THATS HOW THE STORY GOES

[@reecelaroche]

Anthony: “Y’all are over hating this track" Also Anthony: “Yeah I couldn’t make it through the whole thing without turning it off"

[@leeder-]

KSI is the greatest artist of all time

[@rogier3533]

10:30 trues statements of the video

[@hamdisurakji9066]

Honestly if this video had a different opinion, different intro, different outro, different sound effects, different youtuber and a different message, it could've gone hard 🔥

[@InfiniteBeak]

KSI really acting like he wrote some profound personal shit when it sounds like lyrics written by AI 😂

[@arda..]

This is one of the most generic „songs“ I have heard, its not popular to hate the song, the song is so popular that people who dont listen to shitty generic music hear it and genuinely get baffled how bad it is

[@luckyspurs]

"Hating KSI is easy and popular". The problem is, liking him was also easy and popular. He's just now seeing the reverse of what saw him make millions of pounds for not very much before.

[@tahir2443]

its a marketing scheme by KSI and its working perfectly

[@Blockidk-i1n]

Yep

[@asmodeusguys4472]

True, but it doesn't change the fact his ego is REALLY hurt. It DOES get to him, it DOES drive him insane.

[@Tyler12905]

Ehhh it’s really hard to say usually I would say yes but I don’t think so. Trippie redd is featured on the song which kinda proves to me he was really trying here. I don’t think he would make a meme song and have him on it and agree to it.

[@chemicalrory]

I can't see it benefiting him in the long run though; coming across as a whiny goofball is surely gonna alienate some of his core teen audience who perceive him as "cool".

[@luckyspurs]

Wrecking your brand for 1 week at 86 in the Billboard charts. Really? I think people too often attribute to good marketing what can be attributed to crashing out.

[@Ralts2]

I think Fantano is missing part of the lore

[@takkun215]

My problem isn't the song on its own, but more that the song is one thing on a long list of things ksi has done recently. All of which show that ksi only cares about money now, and will do everything and anything to further fill his pockets. Despite him already being a multi millionaire and not needing any of it

[@imachocbarWebb]

"he just hates me" Honestly when I saw you review his debut album a few years ago it seemed like you had a very positive way of talking about it while still giving an honest 4/10, it really felt like you were talking about it in a way that you knew he was gonna watch it and take what you said seriously, if memory serves correctly you even mentioned that big names had worse debut albums. Idk if its just a spur of the moment statement from KSI because of the hate or he's just more sensitive to comments about his own work (tbh I probably would be too) but it seems like the way he values your opinion is a complete 180 from what it used to be

[@blurengo]

the reason for this hate is very simple : he just got caught up in the Lunchly thing, got a lot of flack, moreso than MrBeast or even Logan Paul, and this so happened to be at the same time as Thick of It coming out. if this didn't happen, no one would really care about the song besides his fans

[@IHopeYourEKeyBreaks]

Okay Anthony, but you don’t have to brag that people should be hating you instead because you’re “the only person with a bigger ‘forehead’ than KSI.”

[@mfizze]

I think ksi knows that even if he drops a masterpiece, it's not going to make people see him differently and take his music seriously. He simply can't make the jump from filthy frank to joji. So he's now leaning the other way, recording reactions to people's trolling and farming engagement

[@j_fury5293]

I feel like what he has to take to heart is just that writing music shouldn't be for other people, it should only be for yourself. The only reason he's responding to the hate is because he's not writing it for himself, he's writing it for other people. If its just for you then whatever anyone thinks doesn't really matter

[@superbad8008]

I don’t think the song is worth being hated, it’s just really funny that it sounds like it’d play in the middle of a Pixar film. Also the Prime bottle is really funny.

[@TheEmeraldBeast135]

The passion in your voice at 2:40 does not match the energy of what you said before that moment 😭💀

[@DIE_REACTING]

This man gave move positive reviews to KSI than he did EMINEM

[@Jepsiboi]

From the screen 💻 to the ring 💍 to the PEN 🖊to the king 🤴 wheres my crown 👑 thats my bling 💎 always trouble when i ring 🔥 So I believe if I see 👀 it in my heart ❤smash through the ceiling 🏠 cuz I'm reaching for the stars 🌟

[@Jaies_]

Thick of It has so much buzz because of the marketing and the Mr Beast drama

[@Mike-qo9hg]

It's like hating Bieber back in the day. Or hating pineapple on pizza. It's exhaustingly obvious that they just want to fit in.

[@vizzifiied]

Fantano doing damage for KSI is wilding. Damn dude

[@vizzifiied]

@RancorousSea 😂😂😂.. fr it's cringe

[@lukes9192]

Fantano has been online for way too long not to know exactly what is going on here. He seems 99% there but is trying to make it deeper than it is. It's not good music, from a not very good guy who had already just had a major one sided beef with a more beloved creator, has an unashamed shady business that is currently getting attention, and when you talk about the music, it triggers him. Or at least it seems to, maybe he's a marketing genius. It's trolling. It's literally just trolling. It's not even for attention, it's people knowing their drop in the bucket will help make him pop off And considering that he is 100% doing it to himself, and it's such a cookie cutter song with such simple and tacky melody and lyricism anyways, nobody really minds that people are poking him extra hard. As a creator he should know how to act online and if he's serious about music he should've known those would be critiqued lol (that Melon does mention). Instead he's yelling at his chat about how he doesn't understand rhyme schemes and wants you to take him super seriously. But even if the song WAS good, people would still be throwing poop at it because he is acting like a fool

[@stereokuuji]

Thank you for summarizing the video

[@lukes9192]

@@stereokuuji literally disagreeing with the video, but go ahead and brag about your reading comprehension skills

[@stereokuuji]

@@lukes9192 you think you are disagreeing with the videobut you really aren't Everything you've said, he's said it just with different words altogether

[@witchyowlet]

10:06 I think this mostly my problem with the song, it feels like a song made to be the intro of a youtube channel. It's ok to not forget where you came from, but who is KSI as an artist right now? What else do you have to tell me or show me?

[@sofyar6948]

Did people forget he posted a link to the song and titled it "My Apology"? And now KSI is acting as if "DanTDM fans" came out of nowhere and connect the song to the drama for no reason. My guy, you've linked it to it to begin with!

[@sebastianrivas4471]

>"They like what they're told to like and they dislike what they are told to dislike" Thats literally your fanbase as a music reviewer lol. Cringe