The Kulture Study: IVE 'Accendio' MV

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Watch the original video here: • IVE 아이브 'Accendio' MV
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#IVE #ACCENDIO #아이브 #iveswitch

[@rkoloeg]

I took the last shot to imply that "good IVE" is leaning towards becoming "dark IVE" because they now desire to reclaim the lost power of the wand. Notice they now have the magic mirror, which "dark IVE" used to see where Gaeul took the wand when she stole it.

[@soshibell]

ohhh good point. now that they missing the power, they could hunt that child. a really good message on how power could make you hungry

[@derekluvsboba]

interesting take! I guess the power of the wand turns u to the dark side. Starship needs to jump on this and make a series starring IVE

[@dmsfrom]

getting this, Supernova (aespa), and Woke Up (XG) in 10 days is wild, any of the 3 could be the best song of the year

[@monsterdrummerdvmn]

Throw in Solar's 'Colors', this has easily been the best month in Kpop in quite some time Obviously Heya is fire af too!

[@jailsonsilva2024]

Woke up is not that good

[@ErykDante]

And the Seventeen songs

[@KingSejongTheGreatOfKorea]

Don't forget Girls Never Die by tripleS!

[@dmsfrom]

@@jailsonsilva2024 global trending disagrees (number 1 overall yesterday, number 2 MV today)

[@michamocha]

I just realized that the evil doubles turned into mice after being defeated lol. That's a cute detail and pretty neat since technically, they could come back again when or if they turn back to their true forms.

[@liljozeebob411]

WOAHHHH I DIDNT SEE THAT

[@awkwaii7424]

Tbh I think they switched places bc the paper said to protect the wand to keep the powers but they fail but at the end u see “evil” Yujin use powers

[@grace.christina]

There’s actually a Korean folk tale that is about an evil doppelgänger that gets turned into a mouse!!

[@lemoncha_5442]

​@@awkwaii7424 ik right? like they supposed to lose their power after midnight

[@gaeulcaptor]

MAIN CHARACTER GAEUL WAS EVERYTHING I NEEDED 💓💓💓

[@dmsfrom]

you can barely see it but the way they protect her (at 1:50 here) is so cute

[@gaeulcaptor]

@@dmsfromikr? so cute 😭😭

[@grace.christina]

I’m pretty sure the storyline is meant to reflect the Korean folk tale “The Rat that ate Fingernails.” It’s about having evil doppelgängers that can only be destroyed by a cat (which IVE are implied to be in both HEYA and Baddie) which turns the evil doppelgänger into a rat (Evil IVE turns into rats after good IVE gets rid of them, if you look closely). Really cool that both MV’s reflect some traditional Korean elements and folk tales!!

[@ber245]

this kind of fits in with their "switch" concept

[@witchrox]

As someone who is VERY into the magical girl genre, this MV got me going insane and I love it The transformation itself is like PGSM but with World of Winx shots (basically the clothing is already on and they're just posing, like fashion shots) It's as you said, less cheesy and more elegant in a way

[@wonhong8287]

You probably know it is from Korean folktale, a rat which ate the nails. That is why they emphasize members fingernails.

[@maxhong1201]

Accendio is also my favorite in this album. The song is really really good. The MV, however, elevates this song even more! The concept is so fresh, totally didn't expect a battle between "good" IVE and "evil" IVE. Truly incredible!

[@samanthakim5035]

Rei’s look *whipped* me out It’s not captured well in music video but in their cb stage, it gave justice She looks like a master spellcaster

[@pezlunav2487]

This and supernova was definitely and totally my jam, MAGICAL GIRLS ARE SOOOOO MY JAM, this is the best album from IVE

[@samanthakim5035]

Sameee Streaming it both

[@jiasolia]

IVES art/visual direction has always been good.. but recently it’s been KILLER !! So unique and refreshing yet always a classic. Everything they put out I’m like “yeah this needed to happen”

[@yulo8987]

Wonyoung really looked incredible in that beanie and Leeseo's rapping during the ritual was my favorite scene as well. She is a true maknace. I also found it funny how they included that famous meme of Wonyoung from 'I am' in a reversed way (instead of her falling on the plane's wing she was pushed='ascended' to the ceiling). This MV is their best so far. It feels like all parties involved in the production lived out their creativity to the fullest.

[@johnv4866]

Thx for your reaction. You mentioned "saturday morning cartoon," and it occurred to me that IVE is huge in Korea amongst little kids. I can't imagine that Starship doesn't take this into account when making IVE's videos. They do a great job of making IVE's videos appealing to a wide range of ages. I'm a sucker for these girls/young ladies.❤

[@BABYMONSTER_RORA_RAMI_AHYEON_3]

A top-tier MV ! An amazing song !

[@hazwanisani114]

I was expecting the mv would be something futuristic the first time I listened to this song on the album. But it turns out to be something I wouldn’t imagine, something more creative and I love it!

[@kc87557]

I’M SO GLAD YOU’RE REACTING TO THIS ONE

[@ArianaPonce-q1v]

Been waiting for this reaction as soon as the video dropped!!! you are gonna love thisss.

[@jomills4103]

This song & MV?! Utterly extraordinary

[@Marianis2305]

YEAAAHHH ACCENDIO IS PEAAAK the MV was a welcome surprise i didnt expect it to a short film style video. Accendio is an ACE in my eyes, quite literally my favourite!!!

[@justinehercthehuman]

I knew PD was gonna love the Leeseo rap. I was smiling so wide seeing it "Oh that was clever"

[@Blanketwaves]

Haven’t watched you in years and have to say you seem to be absolutely thriving/glowing love it!!

[@dianett2333]

can i just say you look amazing i love the new hair!

[@soshibell]

“saturday morning cartoon, but done in a really elegant way” hahhahahaa thats it!!! PD nim i love your comment so much, cos thats exactly what i felt while watching this. its absurd cool and so out of what Kpop deliver these days!! the Director of this MV also done the Jennie iconic campaign for Tamburins. 😂

[@eric_ssi]

Hello, PD! Thank you for reacting to IVE's Accendio MV as well! It was quite a contrasting MV to HEYA, the girls acted pretty well and I enjoyed the fighting against their evil counterparts. Also, if I could may, B.I released music videos for his songs Loved, Wish You Were Here (JP release) and most recently Tasty! I'd love to see your reaction, of course I'd understand if you passed on it. He also released 9 short movies for his 2nd full length album TO DIE FOR last year, which I think might pique your interest as the intention was to make it as a story-telling movie!

[@serbukmomogi]

THIS BY FAR MY FAV IVE SONG. THE OPENING IS SO SBSJEHEJHEW

[@seashaal]

i’m absolutely obsessed yall

[@julszl]

This was one of my favorite IVE music videos ever right with Either Way

[@dks13nic]

Both mv have the same mv director

[@HappyLAvida]

This 3:43 MV gave us more World of Winx than nexflix whole series :,)

[@Smoses_senpai]

i definitely didn't expect them to become magical girls but in a serious manner but it's a really fun video .

[@emmarosehurt]

the entire time watching this I was clapping my hands together saying “this! guy! gets! it!” 😂 thank you for this reaction/review. 💙

[@yuscilfer1429]

Dude, PD transforms along with IVE, look at the drip!

[@auroriiiia]

I finally heard what the kid was saying here, the kid says "Accendio.. mom!! there's a strange object at sea"

[@homeland2710]

the music video is highly interesting

[@oscaralvarezb5156]

Im a Kpop fan since 2009, ngl I haven’t been this excited about a group since T-ARA, there’s something about these girls that reminds me of them, IVE can easily pull every concept effortlessly and they suit them perfectly. 👌🏻 👌🏻

[@SweetestLavender]

We have been deceived. We did not expect this also, but goes beyond our expectation. This really a total badass and they did this in a very aesthetic way. And i love this kind of concept. Totally, the baddest ive goes to Yujin.

[@pyu__ju]

Good to see you back! Off topic but I hope you had a chance to react to ONF's Bye My Monster!!!

[@melodymarie100]

Accendio is actually not a b-side but the 2nd title track, definitely a switch from heya (which i also love)

[@Scout555]

You’re looking great! Very inspiring!

[@scattypetty]

When a music video does live action Winx better than Netflix...

[@strawberrymoon1906]

Loved the MV❤ Also good IVE did succeed in their mission to keep the magical wand away from bad IVE until midnight... The mission was written on the till slip that Rei looked at after their first transformation.🧝

[@aSUGAaddiction]

I love the nod to magical girl genre and the song is a bop

[@mpc5584]

Welp RM Came up with his MV and it's phenomenal. Can't wait to hear your review...

[@Xxcqhnn]

LEST REACTION XG WOKE UP THIS DOPEEE

[@hygorand]

i love how you are a real dive ♥

[@lck1976mobile]

ya. yujin looks scary when she look through the glass door and smile. do not know why but this MV suddenly reminded me of T-ara's Drama MVs....the one with the swords

[@badgirlmelreacts4201]

Love your reaction

[@amnedits4898]

OMFG I HAVENT WATCHED YOU IN A WHILE AND I CANNOT BELIEVE HOW MUCH WEIGHT YOU’VE LOST!!! CONGRATULATIONS DUDE YOU LOOK PHENOMENAL!! 🔥🔥🔥🔥

[@jailsonsilva2024]

KISS OF LIFE PLEASEE

[@justinehercthehuman]

The very first shots made me think this was gonna be a gay awakening song for GaEul LOOOOOL! Girly just can't swim LMFAO.

[@yuqis.9027]

omg you look amazing!!!! hope you’re doing as well as you look ❤❤

[@cainf]

Love IVE❤

[@unikk_963]

thank you 😍😍

[@yuhyouheardme]

Man you look good, keep it up King❤️‍🔥

[@Beomgyuhour100]

Main character gaeul😍

[@issagz9037]

SIIII! THANK U PDDDDD

[@kiruthikansothiswaran9995]

Great music video made with witchcraft concept 👌🏼

[@voldy.thedarklord]

PDNIM😭😭 so happy to see you!!

[@ElMonitasKpop]

me after the song🤯, im not a Dive but... this song is M-A-J-E-S-T-I-C ♥____♥

[@scanspeak00]

Damn bro, why do you look so good all of a sudden?

[@oohdiana]

I usually don't request songs in other groups reacts BUT PLEASE react to fatal trouble by enhypen (is for their dark moon series). is not even a comeback but I can say it's one of their BEST SONGS ever ❤

[@Martha-rm1et]

Both Heya and Accendio are title tracks!

[@aghaseteume]

looking forward to treasure kingkong reaction 😌🦍

[@nikodismal4989]

Yeah, this could have easily gone the comedic way of FM by Crayon Pop or Licorice by aespa, but, exactly, they made it look serious, haha.

[@ceelll__6096]

i hope you will react to chungha's comebacks too and XG's latest releases too!

[@jjangrymoomin762]

Hey, NewJeans is back! I'm waiting for your reaction video!

[@mariescott]

I have seen this video multiple times and I just now noticed that the evil versions turn into mice.

[@fl4m1ng0_zr2]

can you react to do kyungsoo popcorn and mars? i really love how you elaborate your reactions

[@aaliyahosborne4646]

IS Pd gonna react to XG woke up , cause yooooo thats gonna be hot

[@almonddavemanalo5907]

I am waiting for your UNIS reaction

[@rezadyn87]

f starship for ruining this cb, they are trying so ahrd to make multiple title tracks that it ruins them every time ffs, accendio should have been the only TT it would have destroyed the charts

[@evancarney9463]

Bro you gotta do “seventeen LALALI

[@redhidinghood9337]

Please please PLEASE react to aespa Armageddon it's insane

[@fatima-zahrarabtaoui3810]

Never been this early for a reaction😂😂❤

[@infinidhrey]

wait where's your TXT Deja Vu reaction PD? I haven't seen it yet.

[@조용한원일이]

Good

[@annihunni]

Please consider posting a reaction to ILLIT 🥰

[@shiyuchen2392]

11:55 same

[@azekooo]

he still needs to react to DASH by NMIXX omg

[@신원호-j9r]

best ending.......

[@NEWBOTANICA]

also this mv reminds me of f(x) but i cant put my finger on why..

[@amassone]

The swirly bokeh looks in-lens to me, possibly adapting a Petzval lens?

[@delulou]

you should react to xg-woke up!

[@anamoarry3750]

You only show up when GOOD A$$ music videos get release… you get it

[@NEWBOTANICA]

WOKE UP BY XG WHENNNN?!

[@ameriefreeman2718]

React to “Midas Touch” by Kiss Of Life!!!!

[@phearl_0309]

pd you've been missing out on viviz sm! please react to maniac and untie!

[@שיררודל]

Please react to midas touch by kiss of life!!

[@mohanrathore9161]

Pls react to babymonster SHEESH and LIKE THAT.

[@AC-ri2ph]

When are you doing seventeen's spell?

[@柾国田-t5u]

please watch aespa armageddon it’s crazy i’m completely shocked😮

[@shalopuntya]

hope u will watch new txt comeback

[@sen4857]

PD.... PLEASE REACT TO "WOKE UP' BY XG

[@ScarlettNordahl]

Please!!! React to XG “Woke Up” 🙏🙏🙏🙏🙏

[@liayesung5721]

XG WOKE UP IS YOUR NEXT TURN!!!!

[@botakberadab3464]

Supernova is good, but its too AESPA and we know about that concept only fit with aespa XG Woke up is good, but its too XG for me yeah that got XG MV Identity and also XG Rap lines but for Accendio is totally different and it's a new for IVE.

[@samanthakim5035]

Has a Love Dive element but more in mystical side

[@muhammadnizar4446]

Please the next reaction to nmixx - dash and xg woke up

[@TheJoeri98]

HEY PD !!!!😁❤ How are you ? 😊 Thanks for all your uploads /reviews: I watch them all & I am a longtime subscriber as you know! 🤗 🌟 *BREAKING* : 🌟 * *MCND - COMEBACK* * has been uploaded !! ( RELEASE : * *21-05-2024* * ) 🌟 The 6TH MINI ALBUM , TITLE: * *MCND - X10* * + SINGLE M/V : ❤ 🍀 It's an awesome banger with the very familiar *MCND - friendly hard - hitting style* !❤ And a SUPER HIGH BUDGET with many stunning special effects !!😁 ❤ TRENDING IN KOREA ❤Please react! 🤗 Thanks in advance !! Take care! ✌ RELAX - and stay safe & HEALTHY ❤🌷 JOERI 🇳🇱

[@chelle5413]

I hate to ask about another group on a video for a different group - but are the reactions for ATEEZ’s releases after Halazia on Patreon or will there be no reaction?

[@HayHayPsyrus]

I love every part of this mv but still don’t understand why do they put it in the fridge 🥹😂

[@grace.christina]

maybe because they’re ice queens haha

[@sinsy9556]

React to CRAZY FORM 🔥