The Making of the MCU was a Sh*t Show (Pt 3: Toying with Phase 2)

[@GarrettCRW]

What always gets me about the “we gotta sell toys” argument is that if you just make it good, the toys will fly off the shelves. That’s what the writers of the ‘80s G.I. Joe cartoon felt, for instance (and most of them spent much of the ‘70s writing for Marvel Comics). Whenever an exec (ESPECIALLY if it’s a toy exec) starts making story decisions for a movie or TV show or whatever in order to sell merch, it always gets worse and ends up poisoning the well, which leads to worse movies and poor toy sales.

[@GarrettCRW]

@@thenightstar8312 Funny, because as I mentioned in my initial comments, that’s not how the writers of the G.I. Joe cartoon felt. Steve Gerber (creator of Howard the Duck at Marvel in the ‘70s), who had plenty of ill words for his time in animation, was generally proud of his Sunbow work, to name one example. I’d spend more time on your woefully late reply, but I sense that you hate the bulk of ‘80s US TV animation out of hand and really aren’t worth my additional effort in discussing the merits of basically ANY show of the era.

[@andrasbiro3007]

My favorite part is where they said teenage boys wouldn't buy a Black Widow toy. That's in the top 5 stupidest things ever said by anyone. It would have made more money then the rest of the MCU combined.

[@marcussabom2696]

@@andrasbiro3007 Not to mention the swath of girls who would also happily grab a Black Widow action figure. But I guess somehow in their minds, boys and ONLY boys watch comic book movies.

[@MS7000_]

@@andrasbiro3007a majority of the people buying at that time where young boys not teens. It wasn’t until later as these kids grew up that it was teens and now grown adult collectors are the majority

[@andrasbiro3007]

@@MS7000_ Teens existed at that time too, and they were watching the MCU too. And also older men, who already collect comic book figures and have plenty of money to throw around.

[@NASTYVEGASNATE]

Wait… you said in the end “you could watch part 4 right now” WHERE GOOD SIR?! Where is this gem!

[@Shundi879]

Patreon

[@dunerider88]

I just watched it, $5 on patreon was worth it.

[@Jordan-fz7cb]

@@dunerider88 Damn, he's really pay-walling a vid 6 months later?

[@Alexus1138]

@@Jordan-fz7cb fr, that's a dick move

[@ianism3]

@@Alexus1138 meh, it's on YT now

[@ae6888]

damn, thanks for shining a light on Gunn's shitty tactics against Nicole Perlman.

[@sebastian.stamour]

I didn't know about this. Really disappointing to hear.

[@Vanced-ii3bj]

I will only believe it if I see evidence of it.

[@chaberio1335]

Agreed. Imagine Nicole shinned a light in those Gunn tweets that followed lol karma

[@samgorman2258]

@@Vanced-ii3bj this info has been out in the open for years,, but the video is really well sourced. you can see their sources in the video description.

[@cokemaster3710]

the information in this video contradicts itself. apparently the entire script was the same but someone came in and did a revision and gunn came in not connected to the characters until he gave them backstory…idk. sounds like she did get screwed over, but james gunn also sounds like he was involved more than shes letting on

[@wheeler6768]

Damn, I had no idea just how sleazy James Gunn was. I appreciate how this channel highlight's dodgy practices from popular people. So many channels would be too scared to even try to call out someone like James Gunn

[@josay3394]

Its the fact that the first one is arguably better, than the one he made with creative freedom in vol.3

[@brycebitetti1402]

​@josay3394 Well yes, arguably. Guardians Vol. 3 is by no means a bad movie, and I think it's proof that Gunn has the chops as a filmmaker by his own merits. Good artists can still be shitty people. We saw it with Spider-Verse, we see it here, we see it everywhere in entertainment.

[@KenPurchase]

In Praise Of Shadows did a great job calling out Gunn's shitty behaviour in their video on the reality series "Scream Queens", it's really eye-opening and genuinely disturbing - just not in the way it was intended to be. To say he comes out badly is a massive understatement.

[@brycebitetti1402]

@@icinnalatte Phil Lord and Chris Miller were revealed to be micromanaging assholes who held up production due to indecisiveness, which they then passed onto the animation department. Not only could they not work on scenes for months before they were forced to crunch on them after Phil and Chris would send them in late, but multiple complete/nearly complete shots were sent back to be redone due to late stage rewrites.

[@SortaNonymous]

15:11 "Taylor had his work CUT out for him." *Shows Ned Stark's head getting cut off* LOL

[@McHaro0079]

Not just that. 18:18 They cut out lots of Malekith's parts to make him less in depth, which is usually being critized as one-dimension. Poor 9th Doctor hardly voiced his complain about his treatments in Thor 2 for almost a decade until recently.

[@denim_ak]

Dam 😕 disappointed to hear Gunn tried to pull a Paul Hogan. The plot continues to thicken.

[@maxlights1]

great callback!!

[@denim_ak]

@@maxlights1 the funny part is i had to google “crocodile Dundee actor” to make it lol

[@Alexus1138]

James Gunn is asshole. Why Nicole hate?

[@JackDespero]

Just another classical case of "La flauta sonó por casualidad" (the flute made sound by chance). They struck gold, and they took all the wrong ideas from the success. They basically killed what made some of their movies memorable to turn them into merchandising ads, which in turn made them less profitable AND worse as merchandising ads.

[@motherplayer]

They felt too big to fail. That in spite of it all, they are a brand and people will always come back to a reliable brand. And now we saw how much that has shifted as of late that even being a reliable brand isn't a surefire key to success of some kind.

[@krisnantoprayogosantoso4033]

So, "human error" instead of bad luck?

[@sketchycat6223]

Studios always make the same mistakes. “Oh! This movie was popular so we’ll just make 20 more just like it!!” The rise comedy & coming of age films in the 2000’s, & the rise of superheroes movies, and paranormal horror, in the 2010’s. The 2020’s trends haven’t become entirely apparent yet but I’m sure with time we’ll be able to look back and see some patterns.

[@EETDUK]

@@sketchycat6223 don't forget the big budget hollywood musicals and historical epics that nearly killed the industry

[@StevenHawkingsSpitrag]

@@sketchycat6223the 2020’s trends are going to be nostalgia baiting and poorly made video game adaptations. Hollywood is salivating at the type of money the video games industry is making.

[@haydenlane9600]

Chris Pratt as Starlord is an inspired casting but there’s still a part of me that would like to see Glen Howerton as the character

[@ItWasAShtShow]

100%!

[@WalkmanWillWalkAllOverYou]

Slar-Lord would've peaked all over us...

[@FormalFilmsProductions]

That’s still my favorite

[@WilliamButtlicker]

You know, because of the implication *clenches jaw*

[@PizzaHutCEO]

He’s gonna have to give us the orb… because of the implication

[@Sharkbaby424]

Oof didn't know about James Gunn trying to discredit Nicole Perlman's contributions. He seems awesome and I love his movies but that was a really shitty thing for him to do. I hope he made amends of some kind.

[@Mackellen76_nongsak]

Just finished watching the first two parts this morning, to see the third part live at its premier is truly a blessing

[@ItWasAShtShow]

Sweet. You didn't have to wait 3 years! Haha

[@rhyaza]

​@ItWasAShtShow do we have to wait another 3 for part 4 to be on KZbin?😅

[@loathy4528]

These vids just never miss, especially since clint does everything.

[@ItWasAShtShow]

Accurate

[@daelen.cclark]

I didn’t know James Gunn wanted to hog all the credit like that. I’m really glad he’s trying to be better.

[@cherrynoodles5516]

as a woman who is a massive guardians fan and a fan of james gunn that was so disappointing to find out :( especially because i feel like gunn always creates the very three dimensional women characters who are just as (if not more) capable than the men around them. nobody is perfect though and i would like to think gunn has learned from this mistake. i think as a filmmaker getting his first big break with a company like marvel the greed took over and he couldn’t help but want the credit all for himself

[@JackDespero]

Yeah, that is quite disappointing, but then again, he was an asshole back then, and what matters is that he is trying to be better in general. Everybody deserves a path to redemption.

[@daelen.cclark]

@@cherrynoodles5516 Definitely understandable.

[@motherplayer]

@@JackDespero Indeed. Online discourse is way too in love with the idea that any misstep can never be redeemed. I understand some cases, but James is easily working to get away from that and should be acknowledged rather than keep throwing old stuff back in his face.

[@Whiteythereaper]

I'm glad to see most people are being level-headed about this. He really does seem to have humbled and grown over the last decade, I just hope he acknowledges this and takes responsibility and ownership of it when he is able to address it without the threat of the Disney Legal team nuking him from orbit for speaking ill of them.

[@oleandersilkwingleafwing8885]

You can’t just leave us with that Winter Soldier cliffhanger, man

[@christopherjones4697]

I remember watching Thor: The Dark World in theatres and right as the climatic ending concluded and malketh was defeated another person in the audience shouted "That's It".

[@IronBeagle2003]

I am a fan of James Gunn but I gotta be honest it was pretty scummy of him to take credit away from Perlman. She gave the idea of the Guardians in the MCU in the first place. I feel like he probably wouldn’t this again considering how much he has grown, I hope he apologizes for what he did to Nicole because that’s actually kinda low.

[@alexjheaton]

I’m going to need you to step up the cadence of these videos. Love the podcast but these mini documentaries are some of the most fascinating $#!T on KZbin. The tone, pacing, and degree of depth you go into are all, as some disgruntled dude in a mo cap suit once said, “Perfectly balanced, as all things should be.” Excellent video and addition to an already immaculate catalog of videos. Emperor’s New Grove is still my favorite but these avenger ones are pretty damn close.

[@seanholtz3355]

Imagine pulling a shoulder out of socket, slipping a disk, and chipping 11 vertebrae and only being out for 1 month. I'd be out for the rest of my life.

[@nepntzerZer]

there are special drugs

[@ticketyblue3080]

I thought he’s say 6 months.

[@E-1337]

Dave Bautista in the role of Drax deserves some serious recognition. He succeeded where the rock and hulk hogan failed, and genuinely stepping into a role that isn't him just being who he was on wwe.

[@johnortiz1964]

I'm just finishing up the book "MCU: The Reign of Marvel Studios" the 429 page story now beautifully told in 3 parts by It Was A Sh*t Show.....Bravo !!!!!!!!!

[@ItWasAShtShow]

Got a lot of interesting facts from that book for this video!

[@ChippyGaming]

I’ve been so excited for this!

[@DLWalkerActor]

The video clips you chose to be behind your description of Ike Perlmutter control of Marvel are just *chef's kiss*

[@hellopinkham]

Man this is my second time watching all of these videos in this series. Thank you.

[@J-Vasa]

This might be a bad analogy, but i think of the podcasts as a main meal, and these mini episodes as snacks. And damn you always release episodes exactly at the right time when i want a snack or when i want a main meal lol 😂 💜❤️💜

[@wishfull08]

the mandarin bait-and-switch was 100% brilliant. see iron man 3 at the midnight showing when it came out, so no one had had a chance to spoil the twist and it took me completely by surprise, and i thought it was excellently done. don't agree that 3 was the best iron man flick, though. the first one is definitely my favorite.

[@FrankTheTank17]

Finally! Been waiting for a follow up video for a long time! Thank you!

[@awkwardmax3499]

HES BACK I MISSED THESE

[@PopMyth]

I just have to say, I love every single video you have put out so much. Your quality is impeccable and your podcast is also amazing. I’m a supporter on Patreon and just want to thank you for the awesome content. My channel is pretty small still, but I have a lot of experience in motion, graphics and editing and storytelling, and we very definitely share niche. If you ever need some flashy VFX or motion graphics, I would love to help

[@ItWasAShtShow]

Thanks for the support. Reach out on our Discord/Patreon so I have your details if I’m in need.

[@davidmeyer4506]

This may just me being drunk and rambling tbh but ffs you are wone of my favorite KZbin Creators right this moment. I plea for you to be featured more in the algorhythm of the almighty KZbin, because you deserve it! Even some of your podcasts are interesting to me! And that comes from someone who doesnt watch/listen to podcasts! Keep up the amazing work! It hopefully one day will get ya a million subs, and a million in revenue! Thank you so much for these (for me at least) highly rewatchable videos! My life would be at least a little more sad without them.

[@ItWasAShtShow]

Thank you, this means a lot! Glad you enjoy them so. I’ll pour one out for you!

[@edgynorwegian7434]

This channel is sooo good! your videos are always a joy to watch and also the love you show to your community! awesome video

[@eriktrainzfan9429]

The moments where I heard Clint put a genuine smile on my face.

[@clinterekson]

Thank you

[@ItWasAShtShow]

That's a weird way to spell Chris Pratt.

[@denim_ak]

@@clintereksonare you THE Clint? Like confidently rocks a mom sown Superman cape Clint?

[@clinterekson]

@@denim_akthis is me. I am him

[@Dontmakemerun]

I'd take Clint over Chris Pratt.

[@PaleBrownDot]

Love your videos! Behind the scenes drama is always so interesting. You present it so well.

[@flem6]

I bet that first, darker cut of The Dark World was way better than the final death-by-committee version

[@prenticeclark1454]

Let’s start a campaign: Release The Darker World!

[@jadechan8673]

love your long vid formats. Enlightening and very entertaining!

[@thomasjohnson1885]

Sounds like from watching this video and reading articles, Gunn did a substantial amount in giving the depth and details people love about Guardians to be worthy of credit. Now his tactics (if true) are pretty scummy and I hope he’s learned and maybe even apologized to Perlman. The crowd Gunn ran in back in 2014 was way different from now and I hope he’s reflected on this time and grown. That’s all we can really hope for.

[@maxlights1]

i dont even like the mcu but i LOVE sh!tshow, today is a good day

[@maxlights1]

was great hearing clint, but ian where is part 4 29:37 ??? edit: i realize now you mean on patreon but i mustve missed that before

[@pablosonic892]

Thank you. I broke an NDA to get the word out best I could. But, you can reach way more eyes and ears. Nicole, Rebecca and Dave deserve the lions share of credit. Shane Black too for putting up with so much shit. Kevin and Gunn are no architects of anything except credit-taking. And the James Gunn party cupcakes were delicious.

[@yankee1112]

Great video. Thanks for making it. Look forward to more.

[@CaptainCat101]

It's been how long since Part 2? I can't complain

[@zayanything3124]

Patty Jenkins might’ve directed Wonder Woman, but she also directed WW1984.

[@benjaminwhite3585]

Here's a fun fact: Days of Future Past was the highest grossing movie that wasn't in imax 3d in 2014. More people actually went to see that movie than Guardians.

[@lobsterwhisperer7932]

long time between drinks, but worth the wait, great job.

[@kevns2148]

Good lord The Lady Siff had all that damage done to her from her fall down metal staircases and only missed a month.. thats truly impressive. I doubt would be up an moving around after all those injuries in a month let alone back to work. Color me impressed.

[@NASTYVEGASNATE]

Finally!!! Been waiting forever for this

[@WalkmanWillWalkAllOverYou]

*Sees Premiere:* It was inevitable...

[@glyph241]

Damn 4th Dimension

[@TheMags53]

Didn't knew that Gunn was kinda of an asshole. I wasn't aware of that part of the story. Also, you're telling me Iron man 3 and The Dark World coul've been..... good, like actually good movies that tell good entertaining stories but these comitee assholes nerfed them and almost ruined Guardians too but they let it slide bc they didn't give a shit about the project and tought people wouldn't give a shit either, almost hoping for a failure that would give them more creative power to ruin art inserting their senile product placement toy selling agenda.

[@phakamilemyeza7362]

Waited literally years for part three!!

[@Kodathantique]

We need part 4

[@patrickgroening5664]

22:05 probably not the most important detail but they’re actually late 60s and early 70s hits. He was abducted in 1988 but he was listening to music his mom liked from the 60s and 70s

[@RedTail1-1]

I have never NEEDED anything more in my life than I NEED to see the Glenn as Starlord cut... I absolutely NEED it!!!!!!!!!!!!!

[@SirBrady]

YAAAAS IAN, you've done it! Once again great to have such detail regarding the phase 2 MCU including the BS around the committee and Female voices. ❤❤

[@allendean9807]

I enjoyed Dark World, but admit to loving Ragnarok. However, i knew if they had Taika do another one, he’d fuck it up. And fuck it up he did, completely… he flicked too hard, dammit…

[@doctoradventure413]

I’m not sure if I’m sad or thankful that Glenn Howard was turned down for Star Lord. Easily some of my favorite Sunny episodes with him came out around that time so the show probably would’ve really changed.

[@baller302]

21:40 - 21:53 is a hilarious reference haha

[@johnjohnson7036]

HOW DARE the heads of the studio that's responsibility is to make money put making money at the top of the priority list!!

[@completelytransparent6320]

You like lsd? How much do you weigh? In shape?? Volunteer??😂😂😂im sorry that last one made me laugh

[@paulkontogeorgos5742]

Great video now i am waiting for part 4😂

[@mooseeggs4999]

The goat is back

[@FiorellaSedo6609]

Great video as always!!! Do you think you could make a video of the DC cinematic universe someday now that it’s over?

[@ItWasAShtShow]

I thought about it. Because it's all so ridiculous! But I don't want this channel to be just superhero stuff.

[@Eagle3302PL]

@@ItWasAShtShow If you really want to dive into serious shitshows, how about Valerian movie, or the Witcher or Halo TV shows.

[@MovieFan1912]

23:04-23:12 That sounds interesting. I wonder if it’s any good, considering James Gunn was involved.

[@ivancortez7653]

Release the Alan Taylor cut!!!😂😂

[@joshuagordon7354]

Yay! Couldn't make it for the live release as I had D&D, but just tucking in now :D

[@jeebs621]

Someone should make a “The Offer” style show around Marvel and Ike Perlmutter🤣🤣🤣

[@inflateable7387]

been looking forward to this more than any marvel films that came out lately

[@NimjaIV]

Top-notch, as always.

[@lionslayer1984]

Does anyone know any channels that discuss the mentioned Magic Kingdom film Favreau worked on?

[@internziko]

Whaaaaaaaaaaaaaaat????? Thanks for putting this out brother!

[@Skareremakes]

When will you guys release the fourth part? I'm really excited. I would have bought it if I had a lot of money but i'm a broke student!

[@Sqoou_Too]

It's literally never darkest before dawn. It's the same amount of light as during dusk...

[@joeyunderwood]

had no idea about james gunn trying to discredit the first female writer! that is crazy! i thought i liked james gunn…

[@Vanced-ii3bj]

27:49 That's quite a significant assertion. It's essential to back it up with evidence.

[@ItWasAShtShow]

If only the video was LITTERED with ON SCREEN sources...

[@Vanced-ii3bj]

@@ItWasAShtShow No kidding. Just put the source in the description.

[@Vanced-ii3bj]

@@ItWasAShtShow You have the sources in the description, but I can't tell which one is based on the James Gunn 'writer credit' controversy.

[@supervideomaker9136]

I always hated Thor the dark world. One of the few movies I remember falling asleep too. Although knowing it had such a bad production, I guess it’s not surprising it turned out this way

[@BaldMartin-pm8zy]

when will part four be on KZbin?

[@DoctorZorders]

Where’s part 4??

[@humanities-english]

Also wondering about part 4...

[@homelessgenie3366]

@10:19 Ahhh love it. It's what the writers were thinking after working with DMG entertainment

[@sammyphen1046]

Had no idea about Glenn Howerton, I think he would have done well but I think he should’ve been Thrawn in Ahsoka.

[@kevincarter3753]

I’m so embarrassed to admit this but I’ve listened to this episode twice tonight and I can’t find Clint… I’ll give it another shot in the morning…

[@icecreamhero2375]

9:46 What were they thinking female baddies are the best baddies. LOL Azula is a fan favorite in Avatar. They could probably sell something else.

[@LanceCorporal_Waffles]

29:36 Where? HOW? Desire to know more intensifies!!!

[@ItWasAShtShow]

Check the description 👀

[@LanceCorporal_Waffles]

@@ItWasAShtShow I can’t read 😞

[@TheDrexLord]

So basically cap 2 production went perfect

[@1davejsutdave1]

Me want part 4!

[@richardkim9952]

FYI, Iron Man 3 was distributed by Disney, not Paramount

[@Kodathantique]

Im broke pt 4 is needed

[@PizzaHutCEO]

Holy shit. Thank you, Nicole Perlman, for writing one of my favorite movies ever!

[@ticketyblue3080]

Glen! I would have loved that!

[@phantonn5670]

19:57 IDK chief . It wasnt marve's year for like 3 years now. I think IN comparison with recent movies. DW is pretty good

[@ItWasAShtShow]

Hey chief. Spell check.

[@justpassingby298]

It's kinda crazy to hear the worries of characters over shadowing the actor when I'm a tokusatsu fan. Where every year there's a new cast of characters, disconnected from everything else, each (usually) played by a new actor. Sure the actors are know, and obviously there's crossover movies or sequels years after the fact, but for the most part, toku fans are used to seeing new character every year. Which is so vastly different from what America wants. They want the same characters they're used to, continuously playing in a different play place

[@Directedbyvinci]

This was a really good watch

[@AfterShockUK1]

When is pt4 released on KZbin for us mere mortals?? 😂

[@DARCKSIDEMEMBERJUANP]

Where is part 4 😢

[@Hallows122]

Great as always!

[@Kodathantique]

Where is PART 4!!!!

[@notZae]

Cant wait for the Phase 3 video now 😭

[@ItWasAShtShow]

Coming in 2029

[@mitchcameron]

Part 4 on KZbin please. It’s been on Patreon for months. It’s time..

[@ItWasAShtShow]

Or it’s time to pay up.

[@talefey]

We can watch part 4 right now? Did I mishear that? Where is it? I know these things take a lot of work so I figured there would be more time between them being released.

[@kazinadbiralamadit6905]

I feel like some members of the creative committee should have stayed obviously the A**holes were rightfully kicked out, but without someone else to bounce his ideas and control off Feige just kept on thinking he could do no wrong. At one point seeing the successes he had with movies after the creative committee I would thought yeah he is always completly right, but that 3 year period (meaning from 2016 to 2019) of euphoria ended and reality is creeping in for fans. Feige isn't bad but he is just like Lucas or M night people who need other people (whether good or bad) to nudge in the right direction. P.S I knew from beginning there was no 10 year plan as Feige & other fanboys proclaimed. They just kept tweaking things as they went along and changed things that made no sense that's natural for any ongoing story.

[@jesse851]

Great videos!

[@rubenquiros4859]

Is part 4 never going to be posted on KZbin? Is it a Patreon exclusive forever?

[@ItWasAShtShow]

Soon…

[@JWickyJr13]

I unapologetically love Iron Man 3. I will die on this hill.

[@mvzpodcast]

Where can I see the next episode?? I can't see it on the page

[@DanielDoesItLive]

I’m sorry “iron man 3 is better than 2”??!?!? No my friend. No it’s not. 🤣

[@tkim2320]

Unless it's a pun on how they focused on toys, I believe the phrase is, "To toe the line."

[@ItWasAShtShow]

WHAT?!!