The Man Who Started Bape: WTH is NIGO?

[@CuttinUpGetGapped]

Nigo was buying Stussy off James in 1992. Supreme opened in 94’ Nigo is a legend.

[@acul5618]

saw the complex video hmm ?

[@localgoon5307]

wow

[@ddawg6387]

This guy basically predicted the modern day fashion

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve.

[@afia9721]

@@noneone8726 shut up

[@SoSolivio21210]

People who wear bape and don't know who NIGO is. Shame on you!! He is a Legend

[@lunchmoney8224]

who is the current CEO of nike? can you answer that without googling? or the CEO of walmart chain? can you even answer that?

[@jack-se5jq]

런치머니 LunchMoney somebody’s a try hard lmao

[@lunchmoney8224]

@@jack-se5jq oh thats "try harding" to your standards? man you must have small brains lmfao

[@rmch4070]

런치머니 LunchMoney kind of a false comparison as If you wear BAPE you’re king of in a niche and should the man behind the company, on the other hand Nike is a massive sports manufacturer worn by hundreds of millions of people and I can guaranteed a majority of the people who wear nike don’t know who the CEO is.

[@NoName-oq8qu]

런치머니 LunchMoney i can see what you’re trying to do/prove but it won’t work. nigo is an icon in streetwear. can you tell me what nike’s ceo is known for? yeah, nothing. just some rich guy.

[@lebogangxulu9032]

thanks for finally giving NIGO the HYPE and respell he deserves. everything you have said about him is so true. Nigo made pharrell cool...

[@seanseams6308]

They made each other cool?

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve.

[@fernycastillo619]

Respell

[@roro2k]

I'm still rocking Nigo-Era BAPE personally bought in Japan. The new stuff hypebeasts wearing these days are lacking. No Nigo, No Thanks! 👎

[@adidasboy3207]

roro2k you cannot deny the fact that there are still good bape

[@marclam6173]

Adidas BOY Of course there are going to still be some good pieces, ever since Nigo left, Bape just hasn't been the same

[@JerryRiceBall]

Why? The clothing looks just as corny as it always has.

[@august4633]

Check One Some of the old graphic designs are pretty great tbh. And this is coming from someone who doesn't like the shark hooedies, camo prints etc.

[@Tsuka-bn8hq]

roro2k yeah I’ve got a bunch of the OG stuff too. The graphic print shirts. Even got a blue camo M65. The shirts have lasted forever and show no signs of wear after all this time.

[@SneakerTalk]

Ty for making these super informative videos. Keep killing it 🔥

[@sonarbuge7958]

SneakerTalk k

[@SneakerTalk]

?

[@baonghi254]

this channel is underrated, use your yt channel to promote this hidden gem

[@LuchiLSK]

kzbin.info/www/bejne/mWiXk5J4l8x6iqM

[@abdelmajidelamroussy9245]

SneakerTalk I

[@1ryanclarkson]

I love this channel, why doesn’t it have more subs?? Videos are so well made and interesting

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve.

[@sergiola310]

I love Nigo, I’ve known about him for years! If u go to japan ( me ) often and love fashion , u know who he is!!

[@macpatterson9750]

Can you do a video on human made. I think it is a really dope brand by nigo and much more underrated than bape

[@himoverthere6716]

But Bape isn't underrated...

[@npm1811]

@@himoverthere6716 so his statement holds true?

[@lilgrump9730]

@@npm1811 their comment was implying that bape was also underrated. Smart ass

[@athousandtabs]

camp Lo in the background👌🏽 Nigo will forever be an inspiration. 💯

[@QuoTzyPH]

best streetwear youtuber by far, I love your content man! I've been here before you had 10k subs and will be here for awhile. :D

[@kharyan2]

Do a who the hell on Virgil

[@AbeNomiks]

why arent we learning this in school instead of this Shakespere shit

[@theavi8tor932]

Niki 9ine because a well rounded education gives you a higher probability of attaining a good job.

[@siircartiier]

Gully Boy facts learning about nigo is more important than shakespere will ever be

[@alexyuarayan1212]

Can we learn both?

[@siircartiier]

Alex yu Shakespeare is a fraud

[@PaypeBoi]

Sir Cartier in school they teach wrong stuff and you need to follow direction perfectly to get a good grade

[@akxion192]

Nigo’s influence is HEAVY

[@skip6509]

Lol rapper were into fashion way before bape dude. Run dmc made their own song my adidas back in the 80's. Dapper dan was doing custom gucci and Louis Vuitton shit for all the big name rapper in the 80's and 90's! Massive respect to nigo and everything he has done but saying he got rapper into fashion is pretty far fetched dude.

[@THECASUALco]

While you are correct, hip-hop had not hit critical mass and popularity until well after the golden age of the 80's. To say that Bape wasn't a part of the silver age of hip-hop 90's-early 2000's is the stretch. Maybe if we had said that Bape came around the time that social media and entertainment was coming into its own and as such the spread of trends was with much more veracity would have been a better. But it should be noted that In the 80's urban hip-hop enthusiasts were primarily concentrated in the inner cities, whereas in the 90's, specifically 94 and beyond hip hop culture hit critical mass and every one (the masses) was involved. We respect what Dapper Dan and others have done for hip-hop BUT "hype" was cultivated as much in Japan with Bape & Nigo as anywhere else.

[@boruto1974]

New York started a lot

[@skip6509]

THE CASUAL couldn't agree more dude so true!

[@gl7011]

I have to agree with skip. Bape and Nigo was never truly a driver or prime mover of hip hop fashion. I think the more accurate description would be Nigo was the biggest beneficiary of what was already a heightened awareness of fashion and style within Hip Hop culture. I think back to the days of LL COOL J and TROOP collaboration. TROOP was right there with CROSS COLORS, and FUBU. These early hip hop fashion brands are what created the environment into which Nigo stepped and capitalized. I also remember how conscious B BOYS were of how they looked and how fly their fit was back then. The Kangol hats, the ski goggles, the NO laced shoes, The Wide Fat shoe laces, The Nanny Goat furs, The Sheep Skin coats, The Levi jean & Jacket combos, The Dooky Chains, The custom airbrushed t shirts. Fashion has always been a huge part of Hip Hop.

[@anthonyperez397]

He didn’t say that rappers weren’t into fashion before bape. He said Nigo drove the market for exclusive street wear hype by scaling down the supply vs the demand of his garments. This was adopted by Supreme, Jordan, Nike...

[@bryceinmon6456]

Hey Reggie. I doubt you will respond, but I am doing a report over sustainability in fashion and was wondering if Human made had a reputation of being sustainable or ethical? I can’t find anything online. If anyone can help that would be great thanks.

[@THECASUALco]

Human Made is partially made by a company called Warehouse. Co here in Japan. In Japan sustainability is a newer concept however with smaller labels like Human Made collections are rather small and extremely limited. Many labels including human made have a healthy habit of not over producing product. Which, in of itself, is a form of sustainable production.

[@bryceinmon6456]

@@THECASUALco thank you so much for the information. I’m doing a deep dive into everything human made and warehouse at the moment, but your comment really helped. Also you’re my favorite fashion KZbinr. I love your content. Keep doing what you’re doing. I appreciate you.

[@matthewhoonan7838]

This was awesome! Could you make a video on brands from the US that are worn in Japan please? Keep up the great work

[@jakobhamann972]

Love this so much. I'd love to get my hands on more humanmade but it ain't cheap.

[@danielaleman4844]

Buy directly from the cold coffee website. It's much cheaper then all the western boutiques that offer human made.

[@jakobhamann972]

Thanks I didn't think about that :)

[@JayyPrime1]

Don't forget Soulja Boy put alot of people on Bape

[@Mediazzzzzz]

Clipse?

[@firesoldier3051]

@@Mediazzzzzz soulja boy has a song called "i got me some bapes" or something from 2007

[@TheSilentsama]

Y'all trippin it was pusha t

[@dezandres5518]

Soulja boy wore fake bape

[@完全な至福]

TheSilentsama y’all hate on him for nun

[@liammckinley2986]

Yo love the pulp fiction painting

[@yuhiito3703]

He also made a song from fast and furious Tokyo drift song

[@martinnegad6988]

This is a dope channel, don't get bought out by anyone stay true to your content

[@OTHATSJAY]

Wow. Talk about work ethic. Dude always grinding

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve. Uniqueness cannot be purchased and worn, it requires you to Actually Personally Accomplish something....but since you are a loser, you have to try to "look" as if you really are a worthwhile human being. Guess what? You're not.

[@angelmakima]

Your videos are so good man, this year (2018) is your year, you're going to blow up and gain more fame, but remember us the ones the few the proud that found or came across your channel😅😄Happy Thanksgiving!!!

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve. Uniqueness cannot be purchased and worn, it requires you to Actually Personally Accomplish something....but since you are a loser, you have to try to "look" as if you really are a worthwhile human being. Guess what? You're not.

[@nicksiha]

nigo is my pops. can't forget all the collabs he did with pepsi and all that. the man was really out there doing the shits.

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve.

[@LetsBeSeriouslol]

Hey, do you know something about korean streatwear? Is it worth to pay attention?

[@menoleya]

Paweł Łukasiewicz the only brand that's gained any notereity from Korea is probably chrome hearts

[@syde.179]

hell nah , im not into feminime thing .

[@dh7222]

Can we get a Jun Takahashi version of this? Thank you!

[@robinlaurence6284]

Video was informative and has the song that made me a Tribe fan in the background? Hell yes, The Casual!

[@gamenorman1961]

こういった日本のリアルなストリートファッションを発信してくれるの嬉しいっすw 日本といえばごく一部の若い子の奇抜なファッションばかり紹介されるから

[@bryllew3]

Now Nigo was sold to chinese. Because of that the Quality of Bape lowered. Nigo's new brand is Human Made which has the best quality because it is made in Japan.

[@nikkoworldtravels7806]

Do one for yohji

[@Rugby-ie3cc]

Anyone else find 4:45 very rude? This is the Nigo we're talking about.

[@roberthill2668]

What a great channel you have!!!! Can you suggest some Japanese street ware brands for older guys, I’m way over 50. Thank you and best wishes from Spain 😊 🙏 ☺️

[@TheDrumsofDharma]

Thanks for putting this video out. The cultural DNA, so to speak, of BAPE.

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve. Uniqueness cannot be purchased and worn, it requires you to Actually Personally Accomplish something....but since you are a loser, you have to try to "look" as if you really are a worthwhile human being. Guess what? You're not.

[@jacknolen71]

Hey so I just found this channel yesterday but it’s dope as fuck! I love the dedication to fashion and style rather than just talking hype and flexing. By the way that Pulp Fiction picture with the bananas is iconic 👌🏻

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve. Uniqueness cannot be purchased and worn, it requires you to Actually Personally Accomplish something....but since you are a loser, you have to try to "look" as if you really are a worthwhile human being. Guess what? You're not.

[@franalations]

Great vid! Just subscribed!

[@EmekaIbekwe]

Dope video Reggie.

[@slysport3448]

i have a question for you: Do you think rappers/entertainers make it difficult for up and coming designers (who study, intern and worked their way up in the fashion industry) to get their brand recognized. Or is it just a matter of finances?

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve. Uniqueness cannot be purchased and worn, it requires you to Actually Personally Accomplish something....but since you are a loser, you have to try to "look" as if you really are a worthwhile human being. Guess what? You're not.

[@testing6753]

i don't think the rappers/entertainments make it difficult for the upcoming designs than it already is. HOWEVER, they are a BIG help to new designs who could be their friends or maybe they just like the brand (like Kanye wearing ASSC) to jump start their brand to stardom. It's getting increasingly hard for brands to be recognized these days because there's a new brand coming up every other day and quite honestly, nothing really much stands out in this saturated field. there's so much a designer needs to cover and EXCEL in order for the brand to get its recognition...

[@diego.santos]

Bale is my favorite brand thanks to this guy

[@SubtleProvisions]

Love theses type of videos man. It would be nice if you guys can do a WTH for other japanese designers who are pretty elusive to the media like Sk8thing too.

[@midnightdarkchocolate]

Great series really unique and a great way to carve your own lane a build a true sting fan base

[@potatosir6556]

Hey Reggie, where did you cop that denim shirt jacket? Looks fly as hell

[@paralasis9898]

Potato Sir lol you wish you could cop

[@yyelubayy]

Who came from Asap Rocky track?

[@dacrd]

I think his jewelry game is worth mentioning.

[@jorgevazquez2063]

If you had a chance to start a brand would you launch it in JPN or USA? Also taking in consideration if you had a connection in JPN. Thanks really appreciate your opinion

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve. Uniqueness cannot be purchased and worn, it requires you to Actually Personally Accomplish something....but since you are a loser, you have to try to "look" as if you really are a worthwhile human being. Guess what? You're not.

[@ILLAILLS]

Have you spoke on fubu?

[@faizuddinzainal7256]

PLEASE DO UNDERCOVER JUN TAKAHASHI NEXT !!!!!!!!

[@jordanwelker7565]

Those banksy paintings are nice

[@ArakiForgot]

I’m here after the I Know Nigo project

[@iancampbell6237]

Nigo chains were on some Liberace level!

[@thegorgeousgloriousone9851]

Do you think you'll ever do a video like this on Ambush?

[@nekotiq]

Actually correction, Nigo stands for 25, not 2. He mentioned in one of his interviews the meaning behind his name.

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve. Uniqueness cannot be purchased and worn, it requires you to Actually Personally Accomplish something....but since you are a loser, you have to try to "look" as if you really are a worthwhile human being. Guess what? You're not.

[@RoyalSapphireMods]

Hey Reggie, w2c that denim jacket you are wearing? Its really fitted! Thanks, big fan

[@kennycolder]

He deadass looks like a samurai

[@lubiemhorrory2301]

Where to get that jacket?

[@paddyjack2756]

Anyone know where the jacket in the thumbnail is from?

[@MrMrjimmy2000]

love the art man.

[@reezy3599]

reggie what denim jacket is that? It's dope!

[@kingartison]

As much as I like bape I ain’t buying it for them prices can’t afford it it look awesome tho since the early 2000s

[@NTEDOG561]

Just be selective with the pieces you cop

[@RodriXav1]

Hey man if u want Bale just go on Grailed a lot of people sell tee’s for 100 and under

[@RodriXav1]

*Bape

[@selectwalter4021]

I still rock with my evisu jeans and bape shirt! fuck supreme!

[@alondragerardo6893]

I want a bape hoodie with NiGoS WGM. On it that would be special

[@selectwalter4021]

I wear evisu jeans, bape shirt and jordans on a regular.

[@Libertà_sopra_vita]

Hiphop and fashion has always went together. All the way back before the slick rick and the Dana Dane yrs..

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve. Uniqueness cannot be purchased and worn, it requires you to Actually Personally Accomplish something....but since you are a loser, you have to try to "look" as if you really are a worthwhile human being. Guess what? You're not.

[@Libertà_sopra_vita]

@@noneone8726 youre barking up the wrong tree sweetpea. Im a levis jeans, tshirt and timberlands kind of guy.

[@Libertà_sopra_vita]

@@noneone8726 also, this shit has nothing to do with skin color. Whites are the ones paying stupid amounts of money on these overpriced brands.

[@SniffersCreepers]

MORE VIDS PLEASE

[@brandonho972]

Still waiting for WTH is bape

[@alexyuarayan1212]

Dare to dram,dare to be different,dare to break every rule,that is.

[@MashiroShiina]

Japan is Aesthetic

[@JR-un7uj]

NIGO is the GOAT for sure, he inspires the shit out of me.

[@noneone8726]

Why accomplish something in life when you can buy a douche shirt and be an asshole and have an "attitude". Personality emerges from TANGIBLE ACHIEVEMENT in life, not posing. Blacks think that the louder you are, the better you are. Guess again. People with actual worth and ability don't have to yell or brag. You're not in the jungle any more, grow up. Obey the law, work, achieve. Uniqueness cannot be purchased and worn, it requires you to Actually Personally Accomplish something....but since you are a loser, you have to try to "look" as if you really are a worthwhile human being. Guess what? You're not.

[@JR-un7uj]

@@noneone8726 what kind of drugs are you on dude hahahah 😂

[@ogmudbone2334]

Damn me and him got the same bday

[@seanlewis5289]

Soulja boy tell’em need to watch this video saying he created Bape hahaha 🤣

[@Danielwoesthoff1]

Please do one on: Hiroki Nakamura

[@PwrShelf]

Electric Relaxation

[@noemartinez4003]

Shout out to rich chiggas real dad

[@yran2131]

You need more subs... 1M... atleast

[@sabot4g3]

🅱️APE

[@quatreunhuit]

So that's who was on thecpicture of Asap Rocky and Ian Connor.

[@kanasaihuasegawa2952]

Nigo actually means like second batch.

[@senginsichienmay6610]

lol how do you not know nigo. oh man did bape was discovered now?? why you think theres collabo in uniqlo?

[@iamzerofficial]

Indeed. ( 3:44 )

[@InsertVFX]

very rare

[@Anonymous-uh5cx]

NIGO & PHARRELL Are Fashion God's.

[@dyce211]

Internet was always in japan...even before it reached the west...japanese technology is always 10yrs ahead

[@lockinn-8612]

that one dude's name sounds like ''Fiji water''. like if you know what i'm talking about.

[@SuprMexicanLuis]

this guy is good.

[@TheOrnst]

Camp Lo - Coolie high

[@joeyr.63]

Hey Reggie what ever happened to the giveaway

[@THECASUALco]

+Joey Rivera we decided a bigger one for 50k is better than a small one at 30k. We got something coming. Sorry for the wait

[@joeyr.63]

THE CASUAL 🙌🏽 thanks your videos are dope 50k will be here fast

[@Jinjin000w]

Wow, you pronounced “nihongo” (Japanese) perfectly

[@ReggieCasual]

Jin Hope SO! I have this crazy degree in Japanese that should have worked a bit

[@SnowWhiteMR2]

Wonder if he was friends with Bunta Fujiwara back in the day...

[@KBNotActive]

Nigo the Migos

[@ashwin1322]

electric relaxtion

[@krusher181]

do a WHO THE HELL is KAWS. Cause he's got a major influence in street fashion. Also Gosha Rub(etc)... he's someone I know nothing about

[@senginsichienmay6610]

yeah I was a fan of his oF design and still always want that chomper scarf

[@woofbarksquawk]

Does NIGO ever smile?

[@joeyoung1498]

He can't afford to, lol.

[@YannisBikuta]

cool

[@HighRoller713]

The casual > complex

[@CzarofMudkipz]

WTH is Undercover

[@special-t-419onurbandictio9]

Just chuck a manga character on a t shirt and hay presto you have bape.

[@cl03cl]

YESSS

[@d1dachos]

Gunma? dorifto intensifies

[@deezygotit]

D1dachos *eurobeat intensifies*

[@cryptobasement7077]

Nigo is absolutely not the or one of the main reasons that rappers are into fashion today. Fashion has been almost synonymous with hip hop since day one, so lets not spread misinformation...

[@THECASUALco]

CryptoBasement lets not be hasty my friend. Bape is one of the first brands to put urban fashion in the "HYPE" category. That was all that was meant.

[@cryptobasement7077]

THE CASUAL we can agree to disagree.

[@THECASUALco]

CryptoBasement Then there's no disrespect then. A civil debate can always be had and I respect that you did that.

[@astrayal]

WTH is The Casual

[@e.e..l]

copy and paste a high snobiety article