The Marketing 5% Rule

[@4.0gpa44]

How is the tree industry doing overall for your clients? Have contractors had to drop prices on work to stay busy? In my area, it seems a lot of my competitors are bidding way too low. About 40% of my competitors don't have worker's comp. Trouble is those companies are usually much cheaper, and if the prospect gets 3 quotes, they're likely to get at least one of those companies that aren't fully insured to submit a quote. Many of those companies just say they're "insured", which is misleading, as it's illegal to not have worker's comp if you have employees, or even "fully insured", which is definitely untrue, and many times the customer doesn't actually verify they have worker's comp insurance or even general liability insurance. On a $3,000 job, a company that can submit a quote for $2,500 will most likely get it, even if the only reason their costs are lower is due to them paying their employees cash under the table with no worker's comp. Other than marketing to affluent towns, which I've experimented with and the jury is still out on that, what do you recommend?

[@TreeServiceDigital]

It depends on the tree company and their area mainly. The more poplation in the service areas, the better for lead flow for sure. We have some clients still doing very well, lead flow can be down for some areas, especially during an election year and everyone is fixated on that. Overall as long as you have a multi channel marketing approach, you will do better than just relying on one source of leads. Keep charging forward, and growing your business! People that pull back on marketing, leave the door open to those that are aggressive during slower times, and they end up picking up more market share.