The Only Brand to Ever Crush Rolex & Omega…Has Returned.

[@robertp5123]

The Breitling Pistachio dial is unbelievable stunning. I receive so many compliments on this watch. It really brings a vintage but modern look. Highly recommend seeing this timepiece at the boutique.

[@TomMeanny]

Robert, I agree with you it is a stunning watch. I just can't get over the 2,4,8,10 numbers being cutoff on the dial. Otherwise the design is superb. Does this bother you at all?

[@Will-jd2br]

11:35 “the only chronograph brand is Breitling”. Zenith: Am I a joke to you?

[@benfugerer5734]

I know it’s not a reasonable ask, but if y’all made 5 videos a day it wouldn’t be enough. I’m hooked.

[@Jam-bp6hb]

Lool same I’m loving the high frequency

[@shaneh2289]

Haha

[@SteveFWatches]

Agreed ! Perfect for my commutes. Maybe we should 18:20

[@WatchsNBoots]

Breitling is doing a great job, I love the direction they are going.

[@mjdm1925]

In which one of their models have you spend your cash?

[@bgrelek6311]

these weird watch nerds that comment these "industry takes" cant afford gorceries let alone a luxury watch@@mjdm1925

[@JP-xt3gp]

⁠@@mjdm1925i’m pretty sure it’s legal to give out compliments without having to spend money on their products

[@FightingMango]

You forget to mention that Sylvain Berneron, creative director at Breitling also runs his own Berneron watch business on the side with a wonderful new watch being released. He will have a lot to do with UG release and I think he’s going to do a fantastic job

[@titaniumcrayon3090]

I currently own a Navitimer 1 38mm and the new super ocean 42 Kelly slater edition. The reason they are overlooked on certain models is the movements. The finishing and build quality is probably better than most others I have seen but when it comes to specs they sometimes disappoint consumers. Still my favorite watch brand. The chronomat gmt is my next watch.

[@ManuelFernandez-di4lx]

This was my most expected episode of the year since I heard the news, what a late Christmas present, cheers guys!!!

[@FightingMango]

Wooo! Harris is back!

[@korien8976]

I got an Omega SMP 300 this year and it's an amazing watch. Sure the bracelet doesn't taper, but the build quality is impeccable. Looked at a Breitling Superocean Heritage yesterday and especially the clasp was nowhere near as solid as the one of Omega.

[@TomMeanny]

I own several Breitling models. They probably are not as popular as they should be because of their marketing. Their quality is excellent, and they should get more love for being too watches then they get. I only learned about the Universal Geneve brand in the last year. I wish I had known about UG before Breitling bought them, but I look forward to seeing how Breitling rolls out the new UG models. I still do not understand why it takes 3 years to make a new UG, unless the models will be totally new. I would love them to make the iconic models first, like the UG design that mirrors the Paul Newman Daytona.

[@one-shotwatchnut2338]

Nina Rindt was a Finnish model married to German Formula 1 Driver Jochen Rindt driving under the Austrian Flag, which had a fatal crash at Monza Italy in 1970. So, another watch brand, apart from Heuer, strongly connected to F1. This UG is just a stunner and Breitling has to be very careful not to mess it up. My favorite UG however is the Polerouter, which is the only Genta Design I really like.

[@edteach3r]

Quite correct; but important to note that the main UG connection with F1 was that Nina Rindt actually wore the watch to the Grands Prix. It is iconic of the era, but tangential to Formula 1. On the other hand, Heuer Carrera (and later the Autavia) were spawned through Jack Heuer’s actual participation in motor races. He was keen to expand this relationship and Heuer became closely linked to F1 through Jo Siffert and said Jochen Rindt, and later the Ferrari drivers. Motor racing is part of the Heuer DNA. The other brand very closely linked to motor racing is Longines, who provided the timekeeping since the 1930s through to the 1980s in F1, if my memory serves me correctly.

[@one-shotwatchnut2338]

Thanks for your info. Yes, I agree Heuer was very active in F1 at this time, patching their Logo on everything and every driver;-), which UG did not do, UG was somehow the hidden "Racing-Style-Champion". I was not aware of Longines Involvement in F1, I always seen them in time keeping activities in the Ski World Cup apart from Omega, Junghans, Olivetti and Seiko on certain Skiing events like World Championships and Olympic Games. @@edteach3r

[@dannysimenauer5745]

I was extremely excited that Breitling bought the Universal Geneve brand, and not some hedge fund! I was looking at the original UG models, and there are several that caught my eye. The homage to the Paul Newman Daytona has been on my buy list if I could find it at the right price. The White Shadow, which mirrors the Patek Golden Ellipse, is also a compelling model to buy. I can't wait to see how Breitling rolls out the new UG models!

[@pkasimis]

How is zenith not a chronograph brand ?

[@TheoandHarris]

What a massive oversight by me a proud owner of one!!

[@AndreaDoesYoga]

🕰️Exciting to see this legendary brand making a comeback! 🙌

[@H_tudor]

Great topic guys , was looking forward to your take on this the moment I read it online a couple days ago

[@SonBob-pm1zk]

Michael is just adorable. He’s just such a cute kid with enjoyable facial expressions. The other guy who sometimes fills in for Michael is a poor substitute and a bit of a bore. Yes, this is Christian’s channel but Michael is the star of the show.

[@franky3fingers337]

Mentally preparing myself for 43MM $12k polerouters. Full polish finished of course.

[@kayless32]

Good episode, There is not so much update on Spotify Podcast, I would like to have them there to be honest :)

[@vincentschneuwly9783]

Before UG I would only buy new watches, then I felt in love with the brand and since it didn't exist anymore I had to go vintage, I am so impatient and excited to see what's next

[@mojosdad68]

You two are a great team, love the content and styling. One of you reminds me of a young Jerry Stiller.

[@maxjensen8500]

Happy New Year Guys - Look forward to all the new content in 2024. Cheers 🎉

[@golfinguru11]

The 1955 cornes de vache in steel is ~30k on chrono, it’s the Best Buy in this segment and likely my next watch. 11mm thick, a superior movement to the breitling with better finishing, and a far more elegant and unique case.

[@timetraveler1681]

Loved this video and your perspective on the UG acquisition. 👏👏👏

[@saamarthyepratapsingh3400]

Could you guys do the time stamps again, I loved being able to just tune it and hear your views on things I was interested in and then tune out. Now it's a little cumbersome to try to find different topics being discussed. Thanks!

[@alzinifelshoni2602]

As Christian said the other day “All roads lead to Rolex”

[@glens3465]

Agree, to a point.. my experience only, but once you are able to scratch the Rolex itch you chill out and get back to loving all sorts of things. I’m on a big DOXA crush atm and badly want to get a Sub 300T Sharkhunter in 2024. That being said I reckon the UG revival has many of us VERY curious and excited.

[@tyarnold4088]

I was the same way. After a Rolex and a Cartier, I now like brands like Hamilton and Doxa more than before.

[@woutervanboxstael5073]

What about Zenith as Chronograph brand?

[@bp736]

Long live Michael!

[@Arseization]

If they manage to bring back the old designs with the "old" intention or feeling that these are tools to be used and bought by many - they really could shuffle up the market. If this will be something like a 50 / 100 / 150 Pcs. "reinvention" for 20k and over - this is their tomb. The trend should go towards accessible designs and making the "good looking" editions available - not like every other special edition that has the best dial color but consequently costs 10k more than the standard version.

[@A.T.148-Scot-HK]

They're going to price UG above Breitling, above JLC and below Vacheron. Around there or there about. Limited and small quantities.

[@shepleonard8695]

​@alectang1614 No, I believe they are going to be the same as Breitling ($5k - $10k) and full production. The market is ripe and Breitling is smart as of late.

[@A.T.148-Scot-HK]

@@shepleonard8695 no, Breitling's chief designer already said in the ablogtowatch podcast that they will position it above Breitling using exclusive calibres and keeping numbers low. Expect them to be priced above JLC.

[@shepleonard8695]

@alectang1614 Designers don't price things. They might start high in low numbers to build hype, but that wouldn't be wise. If they market them with Breitling movements and keep them $10k or below, they will have a gold mine. Rolex Daytona ref 126500LN is $15k, Zenith Chronomaster is $9k - $12k, and then the Tudor BB Chronograph is $5k. Breitling will have to price to compete with those watches. So $8k -$10k is the sweet spot to steal away Rolex and Zenith and Tudor customers. Breitling Chronographs are $5k - $8k (non precious metal), so the $8k - $10k just makes sense. They still are priced higher than Breitling but less than their competitors.

[@A.T.148-Scot-HK]

@@shepleonard8695 no... Obviously designers don't price things... I know that. But Sylvain Berneron said that George Keirn, Breitling and the Partners group have decided to price it above Breitling. At around JLC, Vacheron. Using exclusive calibres; they won't use any Breitling movements. I'm just telling everyone what the group representative said, which is as accurate as it gets. It may not be what you want to hear, but Universal Geneve watches will be high priced. It will not target Tudor, Rolex, Zenith.

[@fishmonger1908]

I had a solid gold, gold bracelet, polerouter date that I sold for slightly above the gold weight earlier this year. Life happens. But I hated doing it then and I hate it now

[@Rosay__]

Very excited to see what comes from UG!

[@PaulKaiser42]

Both Teddy and Adrian have spoke of Breitling within the last two years

[@samsullivan9701]

I HAVE A PISTACHIO AND I LOVE IT SO MUCH!!! IT WAS MY FIRST BIG BOY WATCH PURCHASE!!!

[@mike_dunno]

I've got the Dan Henry 1962 panda chronograph and its basically the UG Nina Rindt😎

[@leafsliam99]

UG is my favorite watch brand, couldn’t be happier someone will be doing something with them.

[@A.T.148-Scot-HK]

They're going to be very pricey though.

[@roderickjones7479]

Navitimer with screw down crowns...I'd buy one in a heart beat

[@khronokraze]

I'm very glad UG has finally made a come back (or they will be, we don't have anything to buy from this yet) that should (re)produce some of their greatest hits. I know it'll be some time before we may see some revived models produced, especially if they're going to start off fully in-house. Perhaps they will work off of Breitling movements. I'm not too concerned how they will do it. But, my personal deep desire want from the newly revived UG is the "Exotic Blue Nina" compax chronograph. Super love the look of that rare chronograph.

[@scottc6946]

I don’t understand why a 40mm automatic chronograph that’s only 12mm thick can only be accomplished by Rolex.

[@kosmar]

i waited for someone to buy UG for years. very exciting.

[@Foxrock321]

I just bought the moonshine gold Speedy moonwatch professional.green dial …after buying two other Speedys and planet ocean and a DeVille..I’m invested in Omega..but I might hunt down a vintage polerouter..

[@markriobr]

I have one my grandfather bought in 1945, The war was over and he got it on north of Italy, where his platoon was going to Turim and ship back to Brazil. The entire watch has his original pieces, talking about an Omega

[@cardinalj]

My everyday watch this year has been the UG White Shadow on a Gay Freres bracelet. Runs on a automatic 2-66 micro rotor. Unbelievable watch. I hope Breitling does some great things with UG

[@VMIyanks04]

Michael, you’re right in that we still think of Breitling like we do Tag because of the big showy clunky watches of both in the 90s and 2000s. It’s only in the last 2 years or so that they’ve come away from that design language. So I think it’ll take some time for folks to latch on to the Premier and glassbox Carerra lines. Also, that $9500 price tag is way too steep for the Breitling Premier. So many better watches for way less than that.

[@Christopherjoe]

My favorite chronograph is the zenith el primero over the Daytona all day. Speedmaster is also great.

[@jordandavies68]

Vouch for that Theo. I would never ever walk into a dealer and play the game, begging them to take my hard earned cash.

[@ruidias9740]

When it comes to chronos, i just love the carrea. Don't know why, but i love the carrera

[@samon_kurowassan]

It really just Omega, but for the algorithm, they have to mention “Rolex, Rolex, Rolex.”

[@dannysimenauer5745]

Breitling is a fantastic brand that has grown by word of mouth. Once you go into a Breitling boutique and try one on you will have a totally different experience. Imagine a tentative staff, great new designs, and you can walk out with the watch on your wrist!

[@p4ndorA]

i have the green one (matcha fits the colour better i think..)and its a beauty...1mm thinner would be great but they kinda put the chrono on top? hasnt tudor the same movement for cheaper? so the argument about breitling being cheap is a stretch. for me the premier is more beautiful and refined than the tudors of course its not all about the movement...

[@DA_Karas]

I admittedly haven't watched the video yet but I'm too excited to wait before asking- does anyone know or think UG will reissue or do a modern rendition of the Exotic Nina chronograph? My goodness that is a beautiful watch.

[@80H_d]

as one of their most expensive watches from their existing catalog, yes, of course they will

[@A.T.148-Scot-HK]

Apparently they will not do direct reissues. But inspired from the past. However, I can't imagine them not making one similar to the Nina Rindt. It will be very expensive though.

[@80H_d]

@@A.T.148-Scot-HK fair. i respect that decision. i am excited to see what they do come out with!

[@DA_Karas]

@@A.T.148-Scot-HK That was what I heard too

[@donrogan2812]

Agreed its cool, but as the highest end of the Breitling group, will be interested to see what pricing looks like.

[@timyoungnc]

Excellent video!

[@soulphisto79]

I am ridiculously excited for UG's return. I really hope they do open with a salvo of manual chronographs, Compax to Tri-Compax. I'd take a Nina any day over a new Daytona (yawn). I think you guys nailed a lot of great points about what Breitling could be doing...and I may just have to save my fun money for a Breitling to grease those palms...

[@aurelius388]

Why can't Breitling make new movements based on the UG calibers?

[@iayzi]

Makes you wonder what is it that really makes a watch brand appealing. The perceived history even though the brand has already changed ownership several times?

[@cryingbball]

Everytime they say “UG” my head goes to Yuji Itadori and im like “oh sick, Christian’s a JJK fan.”

[@LaDariusNorris]

Will UG be UG branded of Breitling branded?

[@TomMeanny]

Universal Geneve branded. However, it may have Breitling Premiere movements initially.

[@henrycollins2478]

Breitling rubs me the wrong way, all because of one guy I saw wearing one once. He had on an older navitimer and I complimented him on it and he said something to the effect of “if you work hard some day you could afford a 15k watch like me.” I was like 17 and on crutches at the time, not the message I want in the watch world.

[@markriobr]

What a douche, besides the navitimer was never that expensive

[@martyb9297]

Love your content guys. It really bothered me how you pronounced Genève throughout the video. It’s “Jeu-Nev”

[@mitchmitchell9588]

This will turn out poorly. The mystique will fade quickly. Wisdom: sequels always suck. If I owned a vintage UG, I’d sell. Caveat: if Breitling hires the team that reinvigorated Nivada Grenchen and Vulcain, then there’s a small glimmer of hope for UG. But don’t make any emotional or monetary investment in this news.

[@markriobr]

The very first time i saw one a friend just bought. Thought got to get myself one, was a Chrome with leather bracelets. Was summer 87 at St Tropez, if I had the money would ask him to give me a lift to buy one. Vacation was over and flew back home at L A. Two months later went to work in N York for a week. Got a fat paychek for my work, woke up next day put a pile of hundreds in my pocket . Went out to buy one, where had no idea but start on 5th ave felt logical. Went by Tramp Plaza...know is not the name. and start looking for a watch boutigue. When I saw the Celine shop, knew they would have. Got there even before going in, saw the entire models at the shop window. Bought a beautiful chrono model , was the second expensive watch, for my standard. My standard i call reasonably, see people spending fortunes, what for? Nobody pick-up a woman for having an outrageus expensive watch. Know for a fact, would Love to read some real history of people that had their real expensive pieces stolen. We all know there are plenty.

[@chronoluxurysweden6965]

Breitling is the best ❤ now with UG, this will be epic 🤩❤️ love the video 🙏🏼

[@A.T.148-Scot-HK]

Hate to burst your bubble but UG will be positioned above Jaeger and below Vacheron. So expect them to be pricey. It will not use any Breitling movements or any other third party movements but have bespoke or exclusively made calibres. And they will be made in limited numbers, so it definitely will not be a mass market brand. They've already got a 10 year product plan for UG set out. All of which is a shame in a way as it will be pricing out a lot of fans of the originals. I like UG chronographs but there is also too much bias against Heuer in the modern watch enthusiast conversation. Heuer Carrera chronographs used the same Valjoux 72 movement and Singer dials as the Daytona and the UG Compax. I mean, of we are to talk about a brand most famous for chronographs, it would be Heuer - Carrera, Autavia, Monaco, Camaro, Pasadena, Bundeswehr, Montreal, Seafarer for Abercrombie... Heck the actual racing drivers and teams of the era actually wore and used Heuers. Fun fact, Nina Rindt married the late Jochen Rindt, who is famous for wearing a Heuer Autavia 2446.

[@markriobr]

Ayrton Senna had a model with his name on it, and he use to wear in many occasions. Had one myself for almost a year, sold because didn't feel right .

[@ryangallagher7439]

Universal Geneve are responsible for some of the greatest choronographs ever made. There history and back catalogue is unbelievable. Breitling have one of the greatest chronograph collectors in there ranks with Fred Mandelbaum. If he gets involved they will slam dunk.

[@Alex_J44]

Breitling are still in my Top 3 for the Everyman. Over 5k they just lose too much on resale. Keep forever, not a problem. Most men however…. just want to move on to the next.

[@shepleonard8695]

I completely agree about Breitling but...In 30+ years of being in watches, I've never sold a watch I've bought for myself. I don't understand the "resale" mentality. Guitars, knives, guns or watches... if I buy it for me, it stays in the collection.

[@tyarnold4088]

​@@shepleonard8695 you live how you want to live. Good man, keep making your own path.

[@davidthom7127]

If your friends don't talk about Breitling, you need to change your friends.

[@ethansadventures]

Been waiting on this video since the news dropped.

[@Mans1810]

I just wish UG makes an ellipse again. That would be massive

[@David-nx2vm]

I see the original dynamic duo, I click. I like Breitling a lot. I own a Chronomat my wife bought me for a birthday gift, and I would trade my Speedmaster Professional for an Avenger 44 GMT.

[@steveblalock8721]

I would love to see a 39mm Polerouter

[@garrettlundy3959]

Breitling likes to specialize in the super complicated ‘Chinese Algebra’ dials that perform every function except being able to tell time.

[@consumidorbrasileiro222]

In fact, a lot of air in chronographs

[@SteveFWatches]

Whose funnier than michael ?! 18:21 😂😂😂😂😂

[@ofirshachamorov5979]

Can you please stop being mean to sam!? I mean I like Michael a lot, and there chemistry is very positive and fun, but come on ,lay off Sam.

[@navboi12]

If it ain't broke though.. P!ss off Sam 😂

[@chowd.a.d.8309]

Fun stuff. Breitling hmm 🤔, I have several watches of this brand and not over the top. Sadly they are scratch magnets, after a short time of wear they looks like being used for years. Also quality problems, have several cases with secondhand falling off and even index marker the same. The movements are nothing special and the looks are in some way "commercial". I love my Breitlings but the price vs quality can not compete with Omega or Rolex. All the best.

[@markriobr]

I have two for the past 30 years, no scratch and still working just fine. My colt i surfed, played tennis and don't dive without it

[@Harald_Saller]

Good Video, but Nina Rindt, the Ex-Wife of F1 Champion Jochen Rindt (1970) is from Finland, not Sweden. :)

[@joeyl4602]

The greatest duo on KZbin. End

[@kosmar]

also: imagine the polerouter is back

[@andresfg6788]

I think you are just a bit salty because they don't want to hire your services. Breitling is definitely IN the conversation

[@zillsburyy1]

rolex is crushing itself every day

[@DadeMurphie]

TAG Heuer comes to mind for Chronographs before Breitling.

[@bash44]

i hope this is true universal Genève is my favorite watch brand of all time

[@Wonky_ties]

I would not be surprised if Fred Madelbaum had something to do with this, if it is also under his direction its in very very safe hands

[@river1duck]

While I am happy to hear about the revival of UG, but I cannot be excited to hear about another brand of watches that I cannot get. I can only admire from afar - again!

[@olemanolete1]

Zenith as a Chronograph icon?

[@Richard-Reloaded]

Is this the iron snail guy?

[@joggle4321]

Same, Breitling is not a "watch guy's watch".

[@BobbyG3752]

I agree Breightling should be a top brand but maybe they offered too much when Rolex and Omega do the same year after year after year

[@tiegoz]

"The only chronograph brand is Breitling"?? What about Zenith!

[@jochemvangalen9464]

ug is also one of my favo brands

[@ezee-e]

I have the Premier in Pistachio dial its so cool a great quality piece. I really love it plus the black or tan/yellow straps are great quality. Cant justify $22k for Datora salmon dial whatever it is, just too much.

[@rickjason215]

I am not a fan of most Breitling designs, though I like the Premier. Their cases are very well made. They should do well for UG.

[@eazye619]

UG will hopefully be a sub $4k brand under Breitling. Thats a market that UG could dominate and a Breitling really doesn’t cover all that much

[@Odat]

Highly doubt it. Its history is too rich to be that cheap. My guess is they’ll start at $10k and up.

[@DustandPiers]

I am team Michael about the chronographs. SUCK THE AIR OUT, LADS, LET'S GET IT DONE!

[@bigbodykarate6403]

umm Seiko never left guys , did we all forget or what ???

[@nautaki]

Rolex is paying everyone to keep their mouths shut about all the good things their competitors are doing. We love Breitling!

[@LogicalNimbus]

Breitling is eh. I do like what they are doing; however, the REASON why you don’t hear about Breitling is because they are just copying other brand designs.

[@johnpinner1]

Remember when Sicura purchase Breitling

[@kickstothehead3705]

If Rolex is seiko omega would be timex then Brietling would be the invicta in my opinion , I love brietling but they are the Rodney Dangerfield of watches

[@morganthau4448]

Very interesting episode. Such a better vibe with Michael and Christian. Keep Sam behind the camera. Ciao

[@DadeMurphie]

Any AD that that wants to take me on a journey or build a relationship lost my business.

[@loo9407]

Breitling better hire these two as overpaid consultants if they really want to take over😂😂😂