The Paradox of Choice: Why More Is Less 📖 Summary

An animated book summary of The Paradox of Choice by Barry Schwartz, narrated by 8-figure entrepreneur Noah Kagan.
Check out our collab on Noah's channel - 7 Books That Changed My Life: • 7 Books That Changed M...
Check out Noah's channel and find collab on home screen: / crxnamja
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★★★ TIMESTAMPS ★★★
0:00 Intro
0:36 Lesson 1 - The More Options You Have, The Harder It Gets to Decide
1:40 Lesson 2 - Maximizers VS Satisficers VS Perfectionists
3:16 Lesson 3 - 'Good Enough'
4:13 5 Key Action Items
4:19 Set Artificial Limits
4:36 Make Decisions Irreversible
4:56 Make The Same Decisions
5:24 Be a Satisficer
6:05 Suss This
6:23 Focus On Your Own Choices
6:50 9 Books That Changed My Life
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[@noahkagan]

This was super fun. Thanks for having me!

[@mitchellcohen]

Epic video!

[@OnePercentBetter]

Cheers! For those looking for the link to our collab: 7 Books That Changed My Life: kzbin.info/www/bejne/amLIn55nf9BraJI

[@gedon4713]

John 3:16 For God so loved the world that he gave his only begotten son JESUS CHRIST FOR OUR SINS so whoever believeth in him shall not perish but have everlasting life Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen

[@donettatrump2025]

@@OnePercentBetter go to hell. You're not trying to help anything. How did you agree to this level of ad content. Click bait.

[@TLFTLKindle]

@@donettatrump2025 the dude gotta get paid

[@yashalamwar9913]

You sir, fall into the category of high-quality content creator. The world needs more of this.

[@pronman69]

What about the glaring editing issue at 0:50?

[@TheDhammaHub]

"The illusion of choice" is so relevant nowadays, as we have plenty of "choices" all the time. People think that more is better, while in reality in mainly creates envy and discontentment.

[@ReeceTheBeast]

This video came at a great time for me. I have a bad habit of always trying to make my KZbin videos "perfect" and this gave me some perspective on why it's unhelpful to my growth. THANK YOU

[@thementalhealthtrek9908]

Efficiency is very important. Highly recommend people look into the 80/20 principle

[@liz21304]

As a person with ADHD (decision paralysis), I can feel this on infinite levels.

[@OnePercentBetter]

0:36​ Lesson 1 - The More Options You Have, The Harder It Gets to Decide 1:40​ Lesson 2 - Maximizers VS Satisficers VS Perfectionists 3:16​ Lesson 3 - 'Good Enough' 4:13​ 5 Key Action Items 4:19​ Set Artificial Limits 4:36​ Make Decisions Irreversible 4:56​ Make The Same Decisions 5:24​ Be a Satisficer 6:05​ Suss This 6:23​ Focus On Your Own Choices 6:50​ 9 Books That Changed My Life

[@RozzaMindset]

Really helpful video! I love it! Thank you for sharing!

[@BallEcomThatthana]

Love your content❗ so true many choices make us feel bad. I'm always stressed being in restaurants with tons of menus 😁

[@DoYouEvenRead]

This is one of my favourite books, thanks for doing a great summary on it!

[@OnePercentBetter]

A pleasure!

[@Jay-eh5rw]

Solved many my problems. Thanks man 👍

[@Tratur]

Thanks for sharing and the action a le tips!

[@AnandJ]

2 of my favorite KZbin channels! A lot of successful people practice this by not wasting energy on decision fatigue

[@ANDRES-tg2wj]

Would you mind me telling the other one?

[@AnandJ]

Noah Kagan

[@Vinko21]

damn the mushroom "irreversible decision" was perfect *chef's kiss*

[@ghilzai]

Exactly why I got the Bose, comfort !

[@slothape]

I think people are happier when they find out what works for them and stick with it. Instead of second guessing themselves.

[@dailypro2023]

HI! can I ask what software do you use to make these kinds of videos? great content btw, really learning a lot!

[@dailydoseofmedicinee]

Overchoice or choice overload is a cognitive impairment in which people have a difficult time making a decision when faced with many options👍

[@revinmike622]

Hey, Thanks for this Video. Really liking your content :) Just wanted to know what's the average RPM of your channel?

[@fellowcitizen]

4:13 5 Key Action Items 4:14 Numbers 4:15 [detail] 4:16 Numbers (cont.) 4:17 Recommendation 4:18 Secret (probably) 4:19 Set Artificial Limits

[@benjamindougherty1703]

I disagree with the premise, more choices just means a greater capacity to attain an ideal outcome. I think it would be more accurate to characterize the issue as "analysis paralysis", a neurotic cognitive distortion predicated on unrealistic perfectionism. Meditation, specifically Breathwork, is the best way to deal with neurosis and enhance metacognition, this way considering your options remains in the realm of rational contemplation as opposed to harmful rumination. To further illustrate the point a person could hypothetically be in a situation where the choice is completely binary but if the underlying anxiety still permeates their thought process they could still remain mired in indecision. However, we all have an infinite amount of potential action we can take in any given situation, outside of relatively static material constraints, our internal world and the relationship we have between our consciousness and reality is extremely dynamic. This is why I take issue with premeditated techniques for working around these issues, it fails to address the fundamental patterns at issue in regards to their psychological and neurological roots and only does a modest job of managing the symptoms. Ultimately, the contrivances of this kind of self manipulation become apparent and the method loses power as the individual finds themselves deeper in the type of problematic scenarios they were seeking to avoid in the first place.

[@TheRealScurred]

This saves my life on a daily basis,,,

[@prafullatigote9166]

Okay that's really helpful man ❤️

[@OnePercentBetter]

Glad to hear it!

[@ShaggyEells]

Noah is a legend!

[@chaitany4443]

Sir, make a video on how to be energetic all times

[@TheRealScurred]

Amazing

[@davidfrench4276]

Awesome 👌

[@topbooksummaries]

Very good

[@ashleydsilva9284]

this channel is underrated

[@OnePercentBetter]

Glad you're getting value Ashley!

[@LifeNavigation]

This is why you see successful people like Jobs or Zuckerberg always wearing the same clothes

[@johndough23]

When I was a kid in the 1960's we had 2 sneaker choices...lace-up or slip-on. Nobody cared since the goal was playing not prancing around like a runway model trying to get oohs from your peers. We made our points on the streets.

[@clifforddlc4312]

There is what they call "Decision Fatigue" , in order to avoid that kind of fatigue, they wear the same clothes :D

[@cptpowerpuff]

This!.

[@ganesanls8723]

Awesome

[@johnduthie829]

I spend much time in bed due to pain and have a home cinema too, so I got Netflix which kept me entertained for a while. Then got Stan. Followed by Kayo, Binge, Prime, Apple and recently Disney plus. (and spotify for music)... But now it takes too long to find the best movie or tv series. I should artificially choose a time limit and not watch things for a few minutes to choose something else. And only watch science fiction and cut out the rest. And be satisfied rather than worrying about watching the best from all of the services. another good video and book summary

[@Fiveminded]

Cool video! Bit of audio overlap at 0:49

[@veerjainatgmail]

Its funny that video recommends us to check out 8 other videos. Providing few more choices.

[@ayushkawale2017]

Which software you use to make videos?

[@pratikrajsah]

what if I want to try different stuff always? For example, if I ate mango flavoured ice-cream today.. I can get strawberry and then chocolate on some other day.. is trying something new ..bad?

[@ChetanRajputpoetry]

Which software you use for animation?

[@sundarbasnet2515]

Which software do you use

[@pyschologygeek]

To many people it is very important that they have choice in their lives. Some people vigorously fight to defend their right to choose. In many ways, however, we seem to have a lot less choice than we think and, ironically, it could be the most important aspects of our lives in which we have the least choice of all

[@johndough23]

If your God is capitalism this video is garlic..

[@mozzam6262]

Hey bro , what kind of animator do u use ?

[@endezeichengrimm]

My massive "watch later" list is proof of this.

[@cptpowerpuff]

I like the idea and the message, but I like being adventurous from time to time, and 'making the same decisions' doesn't give me new experiences in life, I'd rather try something new, and if it doesn't exceed my earlier choice I'll just be grateful that I always picked something better in the first place then... But good points tho :))! (Satisfier* not Satisficer)

[@TheRealScurred]

This is so helpful. Still.

[@TheRealScurred]

This is the single biggest thing I struggle with in life. The amount of choice.

[@michaelhylton1979]

Ha...this is funny. Just had this happen to me about a 15 minutes ago, while choosing...err... attempting to choose a new health insurance plan. Waaay too many choices, absolutely ridiculous! My decision? Not to choose at all and watch a video on "7 books that Changed My Life," at the end of which I clicked to watch this video. Too many choices :) .

[@mahaavigneswari6034]

helpful

[@OnePercentBetter]

:)

[@StartupBoss]

Comparison is the death of joy.

[@OnePercentBetter]

Amen

[@peteweishaupt]

Holy crap this is literally my wife every time we try to watch a movie.

[@Yasumi_Hoshikawa]

Finally a clear explanation of why it makes me laugh whenever people say "being vegan must be so hard" but I personally feel my life is so much simpler and easier than theirs. not so much for the lack of food choices (as you can make pretty much any food from scratch using plant-based ingredients) but mainly because I've removed 99% of restaurants and take-outs from my daily choice list and we no longer spend 1.5-2 hours a day just deciding what to order for dinner. All the 20+ ads in my face daily for mcdonalds and other food places don't register in my brain as options, just visual static. same goes for clothing, beauty and hygiene products. So many variables that used to factor into my daily decision making turned out to be pointless and now I mostly go with 2: not cruel + does the job. freed up so much RAM in this tired old brain.

[@PoEisLife]

I hate being free!

[@JakeDobyns]

II think there is a sound glitch at about 0:53

[@codingkarlo]

thought the same

[@OnePercentBetter]

Check out our collab! 9 Books That Changed My Life: kzbin.info/www/bejne/amLIn55nf9BraJI

[@franciscojaviergarciamonto1729]

I just erased my "watch later" list from KZbin, i had more than 4,000 videos, i felt tired just to try to start watching them, it was crazy, very happy with no videos on that list now 😃

[@SzukamSzukam]

When "HOW TO GET RICH" by Felix Dennis?

[@hank3634]

00:50 bug?

[@OnePercentBetter]

Yes apologies :P

[@prajay9657]

Is this all there is to the book, seems like a book summary than a review

[@KaminariGame]

0:51 ehhh... say what now?

[@koendeleersnijder]

So take us away 😃

[@ShortHopFastFall]

noah

[@Mininuke93]

What!!!!

[@mattch8317]

This is what my father did! and he has friends who did just the opposite and they became billionaires! and I am not making this up!! I guess it's just like the movie wall street said, greed is good, greed is right, greed works! You want to improve your lifes in all aspects and that's why we want to choose and not just stick with one option.

[@Teddemeister]

This is bullshit for me tbh. Just settling makes me miserable. I'm built for exploration and curiosity, trying new things and striving to be better makes me happy. I am not terribly materialistic but I always want to try new things and go new places. Just settling for a job I'm 51% happy at kind of neglects the purpose of being alive, which for me is to strive to be as happy as I can and to avoid being unhappy whenever I can.

[@sabs6751]

I'm recently a big fan of yours, but i don't agree with a few points of yours. It is one thing to over analyse things and it is completely another aspect to decide based on facts with a clear mind.

[@01sumant]

😗 I don't agree at all.. with being just a satisfied person.... Beauty of life is when you live and experience it all.

[@johndough23]

back when life was fun via limited choices...we would have called this condition "spoiled rotten". This very video is spoiled rotten. What takes 32 seconds to say is spread across almost 7 minutes.

[@jamaicavibe9200]

You couldn't say it better

[@gedon4713]

John 3:16 For God so loved the world that he gave his only begotten son JESUS CHRIST FOR OUR SINS so whoever believeth in him shall not perish but have everlasting life Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen Amen

[@andrewtan2598]

That's why alot of women are unhappy

[@vinterskog]

That's why Tinder girls are eternally single.

[@evigunawan7790]

Why only girls? How about the guy in Tinder? Are they sold out soon? 😂

[@barak363363]

Oy vey lol