Mistakes that hurt 85% of Facebook Advertisers

The vas majority of Facebook advertisers make this one silly and costly mistake.
In this video I explain what this Facebook ads mistake is and how you can avoid it...
And most importantly how you can focus on what really matters with your Facebook ad and Instagram ad campaign.
Hint: It's probably not what you think!
#facebookads #facebookadmistakes
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[@alexidornigie4599]

There are two things that matters in facebook advertising, 1 Your ad content 2. Your landing page (in case you need to drive traffic to a website) 3. Audience setup. TAKE NOTE: 1. Pixels setup doesn't guarantee conversion or sales. 2. The traffic objective can as well get you mouth-watering sales if you can perfect the 3 steps (stated above).

[@muhammed_ajwad]

Thanks a lot. 🎉❤

[@GregPayette]

Thanks Ben. Would love to hear your take on how and why to run an awareness campaign at some point!

[@BenHeath]

Good idea :)

[@madambaki495]

​@@BenHeath Hi Ben, Can you make a video on automation, auto replies, chatbots, Application forms from an add. that would be really appreciated.

[@alexandershahzed2215]

Amazing video, Ben! Loved it

[@BenHeath]

Thanks a lot :)

[@firmaevents9594]

I learned a ton of information from this channel. I hope one day you can do some structured courses and give certificates. Ill be more than happy to buy them from you

[@brandonpierce1928]

Can you make a second video like this, but focused towards messages for people who make sales or business focus on people messaging you for your business. Like insurance agents?

[@itunes8442]

hello, so even if i dont have a website, just my facebook page, i have to select the campaign objective for sales and performance goal for sales ? bcz i was choosing engagement ( messages through messenger etc...)

[@EzzedineBanbouk]

Great video as usual Ben! Excited for your new project. any hints?

[@BenHeath]

Thanks a lot. You'll find out soon :)

[@focus_on_deen4050]

Hello Ben, I hope you're doing well. I have a question regarding running ads on meta ad manager. Do you think running an ad, and setting the budget to be 2 pounds everyday will be effective and will generate results? Thanks!

[@igormateussilva6444]

You can do that on a retargeting BOF campaign.

[@assafmanor]

I see you incorporate a lot of shots from blockbuster movie such as the Matrix. I always wanted to do this but it seemed to me that there is a copyright issue. Is this okay? Have you cleared this from a legal standpoint?

[@outrage9]

It's especially hard because you can't find 2 "Meta Pros" that agree on the best way to run your campaigns. Would love to see you address businesses that are harder to track results like restaurants that don't need conversions or leads, but just need to get people in the restaurant to eat, daily specials, come to happy hour, or watch bands.

[@vanshsood084]

that bicep though

[@gustavklevmarken]

I'm so confused with one thing, if i don't send any traffic to a website and only use instant forms for my lead gen do I need a Pixle?

[@user-kl2nh5qh2p]

How to sell household items on facebook and what is the best add campaign . Please share your link

[@jade1874]

Your video speed is just so fast. It’s like watching Fast and Furious. But thanks for sharing ❤️

[@salimms5944]

Hi Ben great video and great content I have question is the conversion api important when we use instant form ?

[@BenHeath]

Thanks a lot. No it doesn't matter when keeping on platform like when you use instant forms.

[@Reubenbaker05]

Hey ben so i recently launched a ad for my client and it was running perfectly until after about day 8 where it slowed right down with bringing in leads i worried that i might lose my client and was just wondering what i could potentially do ?

[@gograbitmedia]

Hey Reuben, I have once experienced this. Facebook begins with showing our ads to warm audiences even if we are just setting the ads for the first time. They show the ads to those who have in one way or the other interacted with your page, content, channels across other platforms and lots more and after these sets of people have been exhausted, they begin showing the ads to the real cold audience. What you need to do here Reuben is to improve your offer, come up with a unique ad creative that can convert fast and improve on your budget. This will work. Incase you need me to guide you through, you can respond to this thereafter.

[@erikbernard620]

Hello, if I'm based in Europe but I advertise in the USA, should I keep the ads live all the time or is it better to show them during peak hours only? Because I noticed fb is spending the majory of the budget when in the USA is night and so when buyers are less active.

[@thegamerforce3171]

did you do something about that?

[@erikbernard620]

I just leave them on all time. After a while Fb will allocate the majority of your budget during peak hours in the country targeted@@thegamerforce3171

[@smartlifeutilities6269]

there's a solution about deduplicated results?

[@markmauer1219]

This is so vague. I want to know what mistakes I am making on the settings portion of FB ads.

[@allornothing4275]

Do you mean Lead campaign from links click is same with Traffic campaign from links click?

[@BenHeath]

Yes :)

[@djessybandayi5636]

Hi Ben can you please make a video on campains that redirect customers to whatsapp in order to make sales?

[@BenHeath]

Good idea :)

[@jennbaldino]

What are your thoughts on ads that offer lead quizzes for a service?

[@BenHeath]

It can be very effective way to generate a lot of leads inexpensively. But you can sometimes struggle to make the jump between that and your offer. Worth a test :)

[@SHerkoTech]

Facebook is restricting many business accounts with out Any reasons. How about if we change the platform and not use Facebook again. They emailed us today after restricting our ad account that they will not refund our money which saved in our ad account

[@mehnaazhaider]

Why you use background music???? Not able to hear clearly 😣

[@yasirabbas958]

Same

[@wahiddinabdulrahman6361]

Yes

[@davidklein4980]

Yes videos are slightly over edited

[@arhamthahir230]

Agree!

[@chrisgayle1623]

Agreed. Less is more

[@Hohstapler]

How to handle extremely high CPM as a new ad account? It goes in between $40-$60 which is ridiculous. Broad audience with little or no interests added

[@BenHeath]

I don't think that CPM is that high honestly. We have tons of US accounts operating in that range. You can see much higher than that even.

[@Hohstapler]

@@BenHeath I have another agency doing similar ads for the same type of business and we are reaching $10 CPM and $10-$15 per lead… It kind of makes no sense to me and I have no idea what to do

[@animefluent1967]

@@Hohstapler same i had one old Facebook i ran ads for same product i got 10$ cpm and cpc like 0.2$ where as the banned me and now my new Facebook ads account giving me 50$ cpm and hell 3$ cpc it sucks

[@bidalsimpson2561]

Hello Ben, I have been off business for year and half now because my ad account was permanently banned. Need help to get back to business again. Will really be grateful for life

[@ayeshashehzad6154]

Hy ben,I have 35 add to cart,5 payment info , initiate checkout but no sales spend 12k pkr in india..what should i do? Give discounts offer all

[@sweetpea_bythesea]

Just my two cents if helpful (full time Social Media Manager): 35 adds to cart shows a level of interest, why do you think they didn't complete e.g. are you charging too much shipping, is your website not trustworthy? You could try retargeting those customers with an offer, but I would consider why they didn't complete checkout first and see if you can improve anything there.

[@ayeshashehzad6154]

@@sweetpea_bythesea now we give flat 50% off now ..let see

[@CleverSkills]

Is the checkout filled with so much info? If yes, remove some info that is not relevant.

[@ayeshashehzad6154]

@@CleverSkills I'll try this trick

[@MrChameekara]

Can you speak slowly please

[@sadaftahsin4429]

Slow man .....

[@xl8716]

Overedited videos with 0 value :/

[@garrysingh8387]

Get life