The Rise And Fall Of Cash Money (It Was The Beats...)

[@prezidentjeff]

Absolutely criminal how Mannie Fresh was treated. He should have been able to retire off that 4 year run alone!

[@NavieD]

That was insane when I looked it up. Had no idea he was THAT prolific

[@TheNumbasign2]

If he ain’t got it today. Then he was just there

[@6atan]

@@TheNumbasign2watchu on bout

[@chuck9380]

4 year run lol 😂

[@Deontelewis846]

Nah this a FACT

[@WickedSushi]

Seeing that "A Milli" beat breakdown at 6:05 blew my mind. It's one of my favorite mainstream beats. Thought it was way more complex than that! Seeing how most of these beats are done in a single pattern (essentially) is a good reminder to not to overthink or overcomplicate.

[@SamFocused]

The "only 8 Sounds" Shows again why Simplicity is 🔑 And your Remakes with Visuals are legendary gave me straight the Vibe 💯💯💯

[@NavieD]

Thank you Sam!

[@TheChameleon2008]

FACTS!

[@keejay12]

@@NavieD yeah you are the remake king. You and Aiden Kenway

[@imafackinjunglist]

And you can STAY at that plateau.

[@hxzxrdmane]

I never thought about how simple some of these legendary beats are

[@NavieD]

Yeah I would recommend watching that video I mentioned on that subject. It is pretty amazing

[@RCX_Sco1]

It's kind of disturbing 😂 I need to start working with acapellas so I know when enough is enough

[@keejay12]

All you need is a vibe. Let the artist do their thing. Also artists will add to your beat. That eee-yeah on Fukumean by Gunna was added by him and his crew

[@ScottThePisces]

@@RCX_Sco1 honestly the bar has only gotten higher now the market is saturated, back then it was more about if you had connections and could make something half decent

[@RCX_Sco1]

@ScottThePisces the part of the market that is saturated only makes mid beats that we've all heard over and over again. To make something unique but still inspire an artist is the balance we need to find. My opinion at least

[@MvnStn]

For a second there, I thought we were getting that Mannie Fresh breakdown video! We didn't, but this works just as well! Pay your producers! Thanks, Navie.

[@NavieD]

Perhaps one day!

[@MvnStn]

@@NavieD A man can dream! Cheers!

[@SecondWizards]

that vox of A Milli was a Norman Cook (aka Fatboy Slim)’s remix of ATCQ actually came from a sample CD he did called Skip to My Loops

[@CinqueMalcolm]

Word....gotta credit the right version of re the song and not just show the title of the album version

[@Deontelewis846]

Mannie fresh was really the glue nobody wants to talk about

[@DopesideBeatz]

Damn that is a super f****** shame now it explains why whenever people ask me if there was one person I would have to say influenced me wanting to make my own music that gave me the idea while Kobe is going to give me a perfect down time and they'll be tons of resources probably not available usually and next thing you know I mean it's not like I'm a complete noob I spent three years always getting pulled in on my brother and his buddies projects to help pick samples tell him what's wrong basically so I didn't blindly just jump off a cliff saying I have no clue if I can make good music and hear whether it is

[@DopesideBeatz]

I tell you man it gets to be so bad with how much I love once you get under 115 BPM almost anything I make I have to change things after an export I always go that way

[@iketyson718]

He was the only reason I listened.

[@RJLamoureux]

Had no idea about any of this, thanks for the consistent hip hop 101 courses, brother! And the beat recreations of course. Great format and concise, entertaining result, my dude. You're def in a group of like maybe 7 people I click on every time I see thier thumbnail pop up.

[@benkendall5562]

Awesome to hear at one point Mannie only used 8 tracks! I'm still using Ableton lite (8 tracks/2 returns) - that's really all you need for a solid beat I think

[@NavieD]

Yeah, that kind of imposed limitation can really help you focus and be more creative

[@yetidlt2073]

I 100% agree that 8 tracks are enough. I use Ableton lite (8 tracks) or Polyend tracker which also has only 8 tracks and a lot of limitations, fortunately

[@artisans8521]

​@@yetidlt2073My thoughts exactly, or a Digitakt

[@prodkyuro]

Really appreciate that you made a video on this side of late 90s - early/mid 2000s production. Great job!

[@ryanedwards8365]

the irony of a label named 'cash money' not paying anyone :(

[@DJABEATS]

I had to call Ed Grauer’s office every day for 4-5 months to get the royalties for producing “two shots” on the Carter 4

[@yna418]

yo wait bro how did u do that laser thing at the start where it slow down

[@DJABEATS]

@@yna418 sylenth

[@mr.krinkle8173]

how hard is it to get paid as a producer? how much did you even get?

[@sebastiancervantes6809]

You sir are a legend

[@raykane2063]

I remember this when it happened. Mannie Fresh lost out on even more Millions$$$ because other artist and records Labels where reaching out to Cash Money for him to produce for them. Mannie Fresh found this out years later when seeing all these people at different events. Cash Money never told him anything.

[@ericsun4663]

You could see how he instantly became a hitmaker when he left Cashmoney too, making the flagship singles for both Jeezy's Thug Motivation and TI's King.

[@dannyjizay]

Ha still bangs over 25 years later. That song put me on to southern rap back then.

[@earlitymeproductionz]

This was a very dope very. I was a big Cash Money and No Limit fan back in the 99-2000. Can you do a video on Beats by the Pound (Medicine Men) that used to be with No Limit. Btw they didnt get paid properly either.

[@Hardwork7777]

Manny started before 97. You forgot about UNLV, pimp daddy & others

[@QwayczarMusic]

So many of the best beats, are some of the simplest! And, yes, treat the producers right! In the long run, building solid relationships will only help.

[@NavieD]

Trueeee

[@dejoe.e2764]

Man you know your history to bring these arrangements back to the drawing board is great for the topic no click bait, beats were the lifeblood of hits

[@areyouafraidofthedog]

First video of yours ive ever seen and its an instant sub. Love how you analyze the beats.

[@disastervillain]

Another layer to the Milli drama - the beat was actually produced by Chal-lo who was signed at the time to Shondre (bang) Thats why milli dosent sound like any other Bangladesh beat but that was Cha-lo's whole minimal sound - he also produced the drop for rich boy for polow da don.

[@brotherpabl0]

more of these do's and dont's in music please! loved this one. Much gets lost in history, its cool someone does the research and tells it

[@Mister.P.]

3:16 the tone here is based on the early chirp Nextel phones. And the drums with the reverb where Chads weapon of choice. Listen to any early Neptunes production.

[@loudy12]

6:04 this best single handedly changed the game. Even Beyonce had to get in on it with that diva song

[@Adominic]

this video showed me how simple life can be

[@Dead2you]

the beat for Ha! was what made me buy 400 Degreez. Cash Money was on smash in 98/99

[@kartierglory]

I got an ad for you after watching your video 😂 that's so cool

[@rallerallesson408]

Mannie a legend. Yet, nobody has him in their top 10. Not even when us southern rap fans are ranking southern producers. I'm guilty of this as well.

[@shakuangreene2587]

His beat are Whack.. He's not in the same league as Pete Rock,Dilla, Rza,Kanye...he's just that dude from Trash Money

[@ericsun4663]

His beats resonate far more on a guttural level than the beats of many of those producers, he just doesn't serve artists who are considered "high art" in hip hop, but how well the Cash Money music traveled speaks for itself.

[@justastartup0417]

This video is dope man. Keep up the good work 👏 ❤👍🏽

[@NavieD]

Ayy thank you my friend

[@jamisondonald384]

Excellent video. Thank you for this

[@djsunnysideup23]

yo!!! I had that Juvenile CD back in the day! "ha" was my jam!

[@Ayplus]

I'm still amazed how your able to get all the elements of these beats into Fruity. Lol

[@Prod.Xerxes]

Can u make a video about Wutang?

[@paixamourchanel9084]

I have been wondering casually for years what happened to Mannie Fresh. Makes sense. Thanks for the video.

[@MoeNMQ]

still crazy how good your videos are

[@ProdByDzul]

WOW GREAT CONTENT DUDE. THUS KIND OF EXPLAINS PHARRELLS MENTIONS IN THE KENDRICK/DRAKE BEEF

[@jackstakes]

love your content all the way from Zimbabwe. 🔥 you got a cold? get well soon Navie. 🙏🏽

[@LaPlus-Value]

Your editing is clean af

[@tonygrady5833]

You know all these years I thought that was a Shabba Ranks sample

[@Marvin-ut4xs]

👍

[@foreverthestudent]

That "clap" is a signature of New Orleans as a whole

[@solowkeytv]

MY FAVORITE PRODUCER MANNIE FRESH!

[@kptecx-xs2dw]

Keep in mind about 95% of Mannie Fresh’s production are beats from scratch and not samples. Splits should’ve been no issue

[@prosperwithcj]

I’m glad someone said it Mannie fresh was cash money not baby

[@yesyor]

6:39 but Bangladesh worked with Wayne again after A Milli "6 foot 7 foot" for example

[@DopesideBeatz]

He was really the first person I can think of that I can always identify a song Manny fresh did I mean there's so many but I really loved how he would genre bend two things sample wise that you shouldn't believe would go together like mariachi band trumpets with operatic elements

[@nothanksplease]

I hope you are feeling better! Sounds like a little cold.

[@leakdamusic]

I remember listening to hot97 and ciphasounds said how he sent Wayne a beat, that he loved but Wayne wrote president Carter to it and had someone else make the same exact beat so they never gave cipha his credit (or money)

[@loopspringsteen1479]

Birdman had the audacity to stiff PHARREAL?????????? this game is cold blooded

[@keejay12]

I remember Bangladesh saying he never got paid for the A Milli beat. Thats terrible considering how that song was the hottest song in 2008, was all over the airwaves and won Wayne a Grammy. Hell even R&B artists did remixes to it. Shows how shady the industry is with producers.

[@keejay12]

That's all Birdman. He wasnt paying his own artists right lol. Turk left. Juve left. BG left. Wayne stuck it out until he wanted to leave in like 2015 because Birdman was stealing millions from him whom he called his son. Birdman is a snake

[@Aethelvlad]

Grew up with that joint, that was the go-to song to show off your car stereo and sub. I remember all my older cousins blasting that era of Wayne, shit is dirty.

[@keejay12]

@@Aethelvlad facts. 2008-2011 was Lil Wayne's best years

[@maltachibeats]

By some chance, if you are not feeling well, get well soon @Navie D

[@Lance_G]

Ironically the company was called "Cash Money"

[@Aethelvlad]

I hate how this story has no resolution.

[@BigBroBeats]

Get well, bro. Thanks for video!

[@VZAofficial]

In my personal opinion, I’m not all that crazy about the “A Milli” beat. I’ll find it hard to believe that people would care about that beat if Wayne didn’t have a legendary verse on it. It’s good to have simple beats. It’s good to have not too much going on. I’m just not feeling that beat. When I think of “A Milli,” I think of “I’m a young money millionaire, tougher than Nigerian hair.” But that’s just me.

[@greyjaye7115]

The irony of calling your labl cash money whe you can't pay your producers is wild

[@dwaidontwait]

hm. neptunes did eventually work with wayne after that with 'yes' and 'aye man', 'troublemaker' and a few other records it is also worth noting that birdman had a verse the first version of clipse 'champion' with mack maine from til the casket drops. all of those records ended up being leaks

[@Mista808]

It's crazy how many billboard hits in hip hop literally had 5 sounds or less in them! It's not that shocking to me though. Lord knows out of the thousands of instrumentals I've produced over the years many of my best beats follow this same (KEEP IT SIMPLE STUPID) logic! Producers really need to do a better job with asking themselves.. "does this instrumental need MORE than just vocals added to it at this point?" If you can't confidently say YES and you keep trying to add other elements that just don't seem to be working, often times you'll realize the only thing it's missing is the vocals!

[@poelogan]

lots of people in hip hop do shit business (i can say this i’ve worked in hip hop for half a decade now). it’s more rare to see someone who doesn’t do shit like this

[@992ras]

Well being from New Orleans Mannie didn’t leave over money he left because he wanted to do more work actually in R&B and not Hip hop but not getting paid by Birdman made it even easier for him to go out their by himself and leave. Now probably one you should do a deep dive is KLC which produced for No limit than whole bunch of Atlanta, Memphis,Texas rappers. Cool thing about Mannie back in the 90’s during all my underground hip hop days Mannie was coming to underground shows to check out what was gone on a lot of us were friends with one of Mannie Cousins who did underground hip hop and also punk rock music he would get Mannie to come out.

[@brandonmuse5532]

Cash Money did every artist dirty especially Mannie Fresh and Lil Wayne

[@YUNGHOGbeats]

Even Bangladesh

[@jeramiramirez551]

This video is great my man great explanation, but Lil Wayne shouldn’t be on the title when Birdman was the one that owned Young Money records at that time

[@PolymerJones]

That Ha instrumental is straight nostalgia 😍

[@BijouBakson]

wow, A Milli gotta be the simplest beat I've ever heard

[@frazor]

Karim Benzena telling stories about hhop producer, love this channel!

😂😂😂

[@joaopedradao]

great videos lately, nice content

[@jaimerodriguez1550]

Mannie Fresh was the core of Cash Money. He should have been a millionaire off those beats and their loyalties alone.

[@M.0-holdthis]

can you please make a video on making drum breaks from scratch in fl?? can't find a good tutorial on amen break anywhere

[@stumpLLC]

You can tell bros nose was blocked

[@Smoothhh_One]

Bro you’ve really found your lane with this style of video. Holy

[@TC.._]

Fresh should be one of the greats right now. Baby f'd all of them out on their deal by design. He's an evil genious that don't care about anybody but himself and money.

[@custompetitivex2821]

brother I want to know about your pc for music that's why please I hear crackle sound in heavy mixing in low end PCs that's why 😕 please tell

[@MrSlimePDX]

If it wasn't stated clearly enough, the guilty parties for this "tom-foolery" were/are Mr. Birdman, and his brother "Slim"; founders and CEOs of Cash Money Records, and, although their clout in the South, during the '90s was like that of Master P, they're both very slimey owners, and businessmen.

[@crimson6323]

Great video. Could you make a video on RZAs production. The way you explain everything is really helpful and i would be more then happy for a RZA video.

[@gabrielrhone214]

If every artist and every rapper that came through their said it wa money issues then. They doing it on purpose. Like bruh. Smoke don’t always mean fire. But CONSISTENT SMOKE FOR DECADES????

[@iambounceback]

When you do your remakes are you using Ai to find sounds , finding close instruments by ear , or what? The replays are crazy!

[@junie502]

Manny produced more albums than that. What put them on frfr in the streets was "chopper city" 1996

[@lukelucas8112]

Thos guy ways off, Choppa City, Dirty world

[@Mister.P.]

5:25 😂yea Cash Money don’t pay nobody! 😂 but crazy butterfly effect, if there’s Mannie and other “hit maker” producers around, there’s no Carter 2 (there is a Mannie Fresh produced version floating around), but yea, other lesser producers got to shine. Carter 2 is a classic by most standards, and Carter 3 is not possible without Cash money burning bridges. Just saying.

[@STOPTHECAPPLEASE]

The new death row

[@christopherrobinson1219]

im from new orleans...2 guys: BEOWOLF and FUNKY FINGERS. once they left it went down

[@jjbing3]

Ohh Navie sick 👏🏾

[@NavieD]

:'(

[@gavinclark1553]

can you do a video on G unit era beats please - Hi tek, sha money xl etc

[@imafackinjunglist]

There’s nothing unusual about the clap placement. It’s called swing. If you don’t want your beat to sound terrible; it’s one of the things you can use to make it sound better.

[@timboslyce1290]

Drag em the River was This Shit that open that door! And Dj Jubilee's song "Back That Ass Up" was Stolen! I heard it and he won! But u is Absolutely Right!!! About a lot what u said!!

[@Prodby.1takeonthetrack]

All of us producers don't get enough credit at allim sick of it i know a few rappers told me they don't pay for beats i don't understand but i do know this been happening before My time

[@VesTavia-k3s]

The Bling Years was Cute 😅

[@loudy12]

You gotta do wayne specifically. His beats have always been different & since tha Carter 2 the guitar has been a huge staple in his craft and beats.

[@blac.god.almighty]

Navie u congested?

[@reeferking7103]

Wow Never Knew This. 🙏 🐐

[@3rdARKnight]

get better Navi #godspeed

[@NavieD]

I hope I make it

[@ninety_ldn]

interesting how today those beats would be considered to have too much going on, even with only 8 sounds 😂 now we use double the tracks, and try to make enough room for an artist to get on it.

[@jimaalallen504mudbug]

🙄Birdman need his ass kick for not paying people frfr

[@bongi2184]

Unrelated, but hope you get better man

[@KaosTheProducer]

Damn so this long lasting beef with Pusha T and Lil Wayne/Drake all stems back to What Happened To That Boy

[@SEugeniusz]

Ironic their caleld CashMoney. P.S. Hope the cold gets better, mate

[@NavieD]

Thank you my dear

[@mr-iz8cx]

Typical corporate restructuring. Smart creatives make the business work and create value, then the administrators take over and force out the creatives - because they're dull and boring whatever their IQ.

[@At.mos.fEarProduktionz]

I’m still amazed that cash money made it that big. You can tell those beats were simple. It was subpar work that got top notch attention. Then add the lack of payments to the producers other than manny fresh. Cash Money sucks bro.

[@hashemahmad508]

Haves anyone noticed Pusha T in music video "what happened to that boy"?

[@PhillipMweemba]

Sounded like you had a Cold recently You good Navie??

[@jean_voyage]

There never was a time when Cash Money ran “Hip Hop”

[@custompetitivex2821]

Bro please tell me your PC Specifications?

[@NavieD]

I am running Windows 98

[@custompetitivex2821]

@@NavieD brother I want to build a pc for music that's please I hear crackle sound in heavy mixing in low end PCs that's why 😕 please tell

[@wifelessyt]

@@custompetitivex2821 crackle is from ur cpu being under heavy load. either upgrade cpu or close some plugins, background programs, etc. Sometimes u have a plugin minimized but its not rly closed and it can take up resources as well.

[@Procedurallydegeneratedjohn]

​@@custompetitivex2821 try new speakers.

[@zealousjay1993]

Manny is that dude he and Juvie the only two from cash money i rock with ..