The Rise and Fall of Vetements

[@understitchYT]

👒🔍 Download June’s Journey for free now using my link: woo.ga/p1zme6lk

[@hayley8509]

Why can't I put a new comment? Just wanted to say "hey girlie!" Etc

[@FashionRoadman]

8:49 it’s so funny that Demna wanted to put a DHL t-shirt on the runway as a reference to his frustrations with how expensive it was for him to ship stuff via DHL as a young designer only to make his DHL T-Shirt crazy expensive.

[@understitchYT]

He really understood irony in a way that was so unique and funny. Perhaps ot was just that we got used it it and always expected more that it became hard to live up to in the end

[@junyaiwase]

Unique and funny = 🤑🤑🤑

[@b3witthawop64]

@@junyaiwase Bra meme culture and fashion are apples to apples

[@markjohnson2257]

I remember the patchwork jeans, the sock boots, and the high price hoodies and tees at the beginning. But as you stated, they got lost in the shuffle when Demna went to Balenciaga because Balenciaga got the better pieces and had the legacy to warrant the higher prices.

[@understitchYT]

They lost their point of difference, and instead of doubling down, they tried to ride on his appointment coattails

[@AndrewParkHwan]

In a way I feel like Vetements was a lightning in a bottle brand that could never sustain itself as long as people profitting off the brand wished they did. Demna’s Balenciaga completely eclipsed Vetements at one point. It almost became redundant to most. But it’s still a pivotal start to what seems normal to us now. Great video!

[@understitchYT]

They couldve so easily differentiated though. Balenc could have been streetwear with Balenc couture cut and sentiment and Vet couldve continued to be 20 minute design made as pure as possible. Theres a huge chasm of difference but 🤷

[@ivanmyles]

I appreciate their original disdain for superfluous design, but cynical, low quality, image-based branding is just as empty. A few pieces were interesting, but many looks seemed more about styling-available ready-to-wear garments put together by a professional stylist. Love your editing of the SS15 collection at 2:27 with the split screen and speed ramps. Well done!

[@understitchYT]

I think a cynicism pov in fashion is mostly abscent today because of it. The brands pov slowly transitioned from cynical to sarcastic or ironic over the demna years and while I like it, we havent had a strong and lasting cynic since McUeen really That editing is the actual catwalk video, thats not edited by me 😅

[@GK-up6xz]

Literally came and went..

[@understitchYT]

Such a shame

[@bhargavshatrughna489]

Came? Freaky Vetements👀

[@PARTYMONST3Rxx]

And thats okay, nothing good lasts forever

[@risktakerceo1837]

Cap 🧢

[@Nerdz2]

No… It was popular, beautiful, and influential for half a decade

[@LooksByNaheemah]

I feel similar about how it went for Vetements on how it will go for a brand like Enfants Riches Deprimes

[@understitchYT]

If they ever lose their pov sure

[@xosenogueira6259]

VTMNTS is still on the rise. Now it's called Balenciaga.

[@understitchYT]

Hahahaha

[@I_like_YT_lots]

They are like Tudor with Rolex 😂

[@pastense]

Yeah…but, for me, Vetements is much more appealing than anything ‘Balenci’ [hard pass]

[@PARTYMONST3Rxx]

​@@I_like_YT_lotsidk mannn tudors been killing it lately

[@asvpiccolo2458]

I feel like you’ve should’ve mentioned Playboi Carti, Ken Carson, Destroy Lonely shedding light to Vetements again over the last 2 years leading to the resurgence in popularity

[@understitchYT]

Theres always more to mention

[@talkingdownonnett]

You’re delusional if you think underground made vetements mainstream when Uzi has literally been name dropping them in every song since like 2016

[@notashark8069]

@@talkingdownonnett Uzi wants to be like Carti.

[@dvngle]

@@talkingdownonnettnotice how he said resurgence. I still owned a lot and have always worn a lot of vetements through their rise fall and resurgence

[@christineallen1295]

I love that you pointed out fashion is to focused on the “celebrity” its sooo true it reminds me of the super models in the 90’s they became bigger than the clothes , I’m hoping in 2025 we can get back to fashion !!!! Everyone is wearing leggings what happen to dressing up ! Even if you were running to the store ?

[@Dormousedreamsofcheese]

I've always been split about Vetements because I don't like irony in fashion, but I do like the weird stuff they put out like those absurdly oversized looks. I think the DHL thing was just trolling to get press attention and it worked, but the self-reference in the latest collection does not. Those minidresses look like their own Shein rip offs. Give me strange: upside down, oversized, or even distorted florals. That's what I'm here for. If it's actually going to sell is another matter of course.

[@understitchYT]

See, I enjoy irony if its a genuine point of view. Any point of view really as long as the brand has one and its consistent. But it just seemed to lose its core message along the way

[@hayley8509]

I'm so glad to see this video this weekend. I'm listening to it while I'm doing a DIY job in the garden, looking incredibly unfashionable 😂. Love your voice girl, so soothing ❤

[@understitchYT]

Oh perfect timing! I hope you enjoyed 🥰

[@hayley8509]

@understitchYT loved! Cheers babe!

[@JackeySneaky]

I saw the title and thought "we all know why...."

[@understitchYT]

😅😅

[@Karin77722]

Happy Saturday Stitch! Another fascinating video. Thank you!❤

[@understitchYT]

So glad you liked it 🥰

[@avrg5036]

Though it came and went it’s easily the most influential fashion brand of the last 15 years. With their insane prices on basics (hoodies, trainers, t-shirts) they enabled the rest the fashion brands to be able to do the same. They made people comfortable with paying over a thousand on a hoodie or a tshirt. Even shoes. The rest of the industry followed suit.

[@understitchYT]

Oh yes, and doubted Lee. It was extremely influential. I suppose perhaps that’s why it should’ve shut when he went to Balenciaga

[@realmms]

Great video, perfect for a Saturday morning !

[@understitchYT]

Im so glad you enjoyed it 🥰🥰

[@sjl314STL]

I loved your video. I bought a Vetements hoodie a few weeks ago. I actually love the heavy metal imagery, logo, and oversized fit… instantly became a fav of mine. The metal esthetic fits my wardrobe perfectly, hence why Vetements is 1 of my fav brands because of it. I’m big into streetwear and feel it’s 1 of the best brands to bleed over 👍🏼

[@understitchYT]

Thats so great youve found a brand that you connect with on that level. Not an easy thing to find 🤍

[@c_kiriazev]

Love your videos! Most of the times I agree with you, and I sooo enjoy the quality of your journalism

[@understitchYT]

That ‘but’ had me nervous then 😂 Im so happy, thank you

[@c_kiriazev]

@@understitchYT oh my… I need to learn to read trough before I click send. No “but” 😂

[@understitchYT]

😂😂

[@ihavenoclue666]

I miss those days. They were so simple(in my head ofc nostalgia etc.)

[@understitchYT]

Right?

[@AbandonedRaven]

This brand has made two of my favorite looking high heels/boots of all time. One had a cigarette lighter, the other boot had half of a bike reflector. Never seen anything like that and it just works. Edit: The more I think about it, is this the designer equivalent of a “one hit wonder”? Seems like it took over and instantly disappeared. I can’t help but wonder if something like that would happen to another like KidSuper for instance (not that I want that to happen but you get the idea hopefully).

[@understitchYT]

I think KidSuper is safe as long as Colm is there because his paintings are so intwined with the company he cant really do that for another brand, but I get what uou mean. Is it a sell out or is it an ipgrade in which leave all your previous team behind?

[@zaasfromparis]

yeah and you can thank Margiela and Moschino for this

[@iantrowell9123]

Great to see this video and find your channel. I got bogged down and burnt out around 20 years ago overthinking Margiela as conceptual art and Raf as the impossibility of anti-fashion, but it (perhaps) feels like a time to come out of critical hibernation. You present so well. I had to skip back and replay you saying egregious as it sounded so impassioned.

[@understitchYT]

Well in that case Ill say it one more time EGREGIOUS 😂😂 Im so glad you liked the video 🤍

[@kobbibanks5999]

Super insightful video! Can tell so much research went into this and really appreciate the breadth of informative coverage. Although unlikely to occur in the near future, do you believe someone new coming in and taking charge of Vetements from Guram Gvasalia could aid a resurgence?

[@understitchYT]

Im glad you enjoyed it ty. In regards to your Q, I actually dont think it needs anyone else tbh, it began as a faceless collective, I dont see why it cant go back to championing the team again. Besides, as long as he is listening to the team, I see no reason why they cant get back on track with him at the helm anyway

[@Meatzonee]

I think the last two years been totally fine. The super oversized look was really cool, and I felt like Vetements finally found themselves again. The latest collection wasn’t too bad either. The jacket Travis wore was actually really cool and the metal shirts are still a1. I’m excited for what the future holds for Vet

[@understitchYT]

I just think they need to remember the core identity of the brand. Without that, they arent identifiable

[@slamross1000]

love this video. ty. would love a video or conversation about world building and some examples. i find it the most fascinating part of fashion labels atm

[@understitchYT]

I do often talk about worldbuilding, because it’s such an important part of marketing, I just released a video about Ariana Grande’s brand on my beauty channel, and that was a lot about that

[@slamross1000]

@@understitchYT tysm i'll watch it now

[@Sincerely.Nicholas]

Love the video! In their prime this brand was so exciting and refreshing! I loved the chaos it’s caused, now it feels directionless and grim. Demna era vetement will carry on to be collector pieces but the brand needs a new director at this point

[@understitchYT]

For sure. Their ethos is so simple its really a surprise it cant be adhered to

[@nacflghs-n7w]

Rippng Off Our Cultures Was So Totally Refreshing

[@Makeupsokayy]

You have no idea how bad I wanted the Vetements jeans but I cannot justify paying that much for a pair 😅

[@understitchYT]

Those prices were never an easy swallow 🥲

[@blondie8524]

Had 2 pairs that i ended up selling for half the price. Not worth it sadly

[@Danilo-vp9dy]

I recall the selection that Vetements had in Harrods in London a few years back, the brand truly peaked at that point. Now I feel it sort of echoes the same fate as Jacquemus with the supposed beef between Demna and his brother sort of having the infamy overshadow the brand itself

[@understitchYT]

Veeeerrrryyyy jacquemus vibes, agree with that

[@omarmyia]

Honestly I'm shocked that fashion commentators did not yet understand the fact that Demna is still designing for Vetements and his brother is only putting up a show with the whole fight between brothers thing.

[@understitchYT]

You think? Because if so, he is working himself too thin

[@pheebsbee1280]

They became one of those labels you wait to buy on sale.

[@understitchYT]

Sad

[@montelwilliams26]

Could you do a video on Dion Lee? I feel like they were a hot commodity for a while but somehow got to the point of shutting down with nobody even caring enough to notice or talk about it.

[@understitchYT]

I actually started a video on them but i looked into the data and theres just not enoughsearch ddemand for me to cover them tbh. Its a flop vvideo waiting to happen

[@montelwilliams26]

@@understitchYT oh damn that's so sad it's almost funny

[@understitchYT]

I wish it wasnt necessary to dictate content in that way. I suppose that has been a real problem with the loss of magazines

[@Foreverfriends-h9g]

SPENDING close to 600$ on a pair of rock n republic jeans back in 2015 was sorta a thing back then. So 200$ on a DHL t-shirt wasn't really an issue. Maybe it was me but, Did it feel like the current runway was the last one? The brothers walked the show at the end, seemed like a good bye. hopefully the sale of the brand won't lose the fire they once had, otherwise Kohl's discount racks might be its next stop. Pro tip-don't work with siblings! Like a three way- one always gets left out..❤

[@understitchYT]

I would love to see them try something really out there for the next show. Hve it designed by children or dogs or something as a take on that idea of ‘I could do that’ or’anyone can cook’

[@junyaiwase]

In all honesty when the pieces are that expensive and also not even that good, the gimmick of being ironic and cynical is lost on me, same for balenciaga, but at least they still have some intriguing pieces; I mean even after their controversy they are still hugely popular. Still I wanna thank VTMNTS for making my favorite grail: the canada goose red mantra parka 😍😍😍😍

[@understitchYT]

For sure its not for everyone, but its nice that you can see what is and isnt for you within that

[@daven9967]

A good video, especially the analysis of the SS25 Vetements show, which in my eyes is just Guram picking up what was "hype" around the brand and trying to carry on with the 'identity-less' vision. Vetements for me has been one of the more interesting brands recently due to its unique ability to remake the mundane into fashionable. I will elaborate more below and provide some small critiques: 1) The DHL T shirt, however memeful it is, has an element which can't be replicated by the other 25$ bootlegs (or the original DHL ones), the predominant being the shrunk cut of it, emphasising shrunk shoulders, something we will see later in the blazers of the FW16. It is funny to see us complain about it being 155$, when the majority of fashion houses now sell their t shirts for 5x that amount. 2) Demna's appointment in Balenciaga was predominantly due to his well understanding of proportions and human body and how you can play with the garment in order to emphasise certain elements of it (the hourglass being the first blazer we see from his Balenciaga is an example of that, and Vetements has always been about proportions and making the mundane items have a certain play on the proportions, like their original bombers having extended sleeves and broader back to give this slouched silhouette ). 3) I would argue that the later Demna era at Vetements has been more influential in terms of his design language and the products offered, as well as the overall presentation. FW17 being one of my favorite shows, tackling social uniforms of everday life, making it in my eyes one of the most VETEMENTS collection there is, as it tackles the uniforms/identities of the everyday people we see on the streets. Whilst SS19 being a much more personal collection about how the clothes shaped his early childhood and the traumatic memories of being a refugee (Im missing a lot of other interesting elements, however I do not wish to be here forever). 4) Demna left after SS20, the capitalist McDonalds collection, every single collection pass that has not been under him (the FW20 has been made from leftover ideas). 5) Every single collection post FW20 feels directionless, as the teams have changed. Guram has been trying to generate buzz without providing substance to why the clothes are the way they are, whilst all the collections prior to FW20 had a unifying theme, the longer Guram holds the position of the CD in Vetements, the vaguer the ideas become, becoming more of a parody of what the brand ones was. Thank you and have a nice day.

[@nacflghs-n7w]

More like Remake Our Already Cultures

[@სერიალებიქართულად]

I am Georgian nationality too and I understand their style is created according georgian dark 90 th style it’s different but they are doing crazy unused stuff and those clothes cost crazy too much money.especially demna is creating crazy useless things especially when he works for balenciaga he destroys brand identity and style and creates cheap looking haute couture collection. Also your video is great and I would love to see more videos about haute couture designers and brands like zuhair murad elie saab and so ❤❤❤

[@understitchYT]

Im so glad you enjoy the videos, tysm. And I enjoy their eastern european references so much, I love learning about it through them

[@ReversedTracks]

I love your videos!

[@understitchYT]

Thank you 🥰

[@MLGBGermany]

No one can analyse a brand as well as you do ❤ thank you! Vetements was great when it launched because of its unconventional approach, however the brand's reference to Balenciaga makes it obsolete. Also, its reliance on irony, if not used wisely, is probably a limit to its lasting appeal​.

[@understitchYT]

Thank you so much 🙌 I do hope they turn it around, theres definitely still time

[@OneJTwoCOneO]

Great video🤩. Can you do a video on Gymshark please.

[@understitchYT]

Idk if thats 100% my speed, but maybe it could be interesting honestly, with all their influencer work

[@flxtbed]

great video, very interesting 💞

[@understitchYT]

Thank you, glad you enjoyed it

[@hansmir5443]

Thank you 🙏🏼🙏🏼🙏🏼😊🌺

[@understitchYT]

Thank you 🤍

[@rgavathiaesima4649]

I'm not into the latest collection but VETEMENTS is 🔥

[@drsu5638]

This analysis was surgical, they should pay you.

[@understitchYT]

Thank you 🥰

[@Forflipsake]

Never heard of them but then again I don’t waste my life and time worrying about labels.

[@understitchYT]

As long as you liked the video 🤷

[@kasrahmanian]

"....wasn't even in it"

[@understitchYT]

😂

[@fionakida]

Such a good analysis, and kind of wild someone would want you to compare to different labels with completely different mission statements in the same light!! Also Vetements may want to consider hiring you for some consulting 😅

[@understitchYT]

I would looooove to do some consulting for them. I think they hve such a unique pov originally, and sometimes brands are too close to the trees to see the woods

[@fionakida]

@ couldn’t have framed it better, would also be nice to define themselves just a tad bit more separate from Balenciaga’s designs but hey - we’ll see what happens!🫠

[@uhuh30]

Vetements is kind of everywhere I’ve been so the love is still there.

[@understitchYT]

The love it definitely there

[@alias-alias-alias]

Vetement should appoint a fashion critic to be a creative director or something with no design background, ironic emma chamberlin would be a funny take that I think works , since its very difficult for fashion people to take her seriously, which is so vetements

[@understitchYT]

Omg that would be hilariouz. Imagine Emma Chamberlain guest designer or Anna Wintours assistant, or a KZbinr or children, omg or a public competition, would be so funny

[@13579zcbm]

Please do one on how Ferragamo is doing :)

[@understitchYT]

Oh, I would love to

[@I_like_YT_lots]

Is ironic a fashion house who positioned itself with ironic themes and messageing has itself became the very thing. As much as we had evolved as humans so far it seems money and power still stood test of time like a T shirt and the little black dress 😅

[@understitchYT]

Maybe that would be quite funny if they only did T-shirts, jeans and little black dresses for a whole collection

[@I_like_YT_lots]

@understitchYT TBH... Until I watched your video I didn't know they go beyond oversized casual wear. Also there are too many reps of their hoodies where for me, it doesn't warrant to be gen due to the price tag. Nothing warrant superior material or craftsmanships.

[@understitchYT]

Yeah I think fakes have become a real issue for them, it really is a shame

[@alexanderzhukov3773]

i remember the first time i saw vetements in the store. it was a handful of north face jackets sewn together with a hefty price tag. Still thinking about it. they were never luxury

[@understitchYT]

That depends on what your perspective of what luxury is, which is the whole ironic nature of the brand

[@nacflghs-n7w]

@@understitchYT Twit

[@churricardo1457]

I mean, are we really expected to think that after a brand run by two brothers falls apart because one leaves, it’s gonna be exactly the same and have the same ethos that they had back in the day? It would make sense if they strayed from the initial idea, especially after the brothers fell out. Maybe them taking a copycat approach to Balenciaga could be interesting, like blending their remixing of logos and inspiration from bootleg clothes with the narrative of a bitter brother mocking his siblings’ successful fashion brand

[@understitchYT]

I certainly didnt expect it to be the same. But if the original ethos is 20 minute design, Id like that core message to continue. It was after all supposed to be a design collective anyway, not the ideas of one man

[@sainasingh6841]

the fact that Vetements means just "clothes" in French

[@understitchYT]

Its a great name for the irony imo

[@jacquelinealbin7712]

Fashion Brand Company next!! 🙏

[@understitchYT]

Always!

[@jacquelinealbin7712]

@understitchYT oh I mean the brand called Fashion Brand Company! Though I guess they're still not big enough.

[@hansmir5443]

Looks like they put a whole JC pennies and Macys store on display. 😂😂😂😂

[@Thisismy_name]

PLESE can u do a video about life of rei kawakubo or entire history of comme des garcon i heard lot of people wanting it and it wold be relly helpfull because there isn t video on youtube about it and we don t have comme des garcon documentary (love ur videos u are makeing great job just continue gl in future THANK YOU!!!)

[@understitchYT]

Ive started collecting books for it already. If you come across anything that might be helpful send it my way 🤍

[@user-gs6zx8rg7i]

Threaducation has an amazing video on it

[@Thisismy_name]

@@user-gs6zx8rg7i yes i know it

[@AlessandroCalzaStudio]

problem with vetements is that Gvasalia only has a bunch of good ideas, but always the same, and wanna even stretch onto two different brands. Is not gonna last forever...

[@understitchYT]

Ahich gvasalia though?

[@Natthawutintharason]

Will we ever get a video on Cottweiler? I’d love see your point of view why it died down

[@13579zcbm]

Haha I totally forgot about cottweiler

[@understitchYT]

God I love cottweiler, but actually Im planning a small pivot from here into videos that are even more researched. I want to make longer deeper videos on bigger brands who I really dont have time, with the current upload schedule to cover. This video is the start of that

[@VuNguyen-fv5jl]

Brand became a parody of itself

[@understitchYT]

Which would be so funny and on brand if it was acknowledged

[@nacflghs-n7w]

They Were Already Satire To Those Watching The First Time

[@phil24111]

Still waiting for Zadig and Voltaire video!

[@understitchYT]

May be a while 😭

[@RemiClarke]

I disgaree with the end notes, for context, I am still relativley newly coming into the fashion scene from a business point of view ,but I guess that is also the kind of people vetements are targeting with their brands definition and style of marketing, so take anything I say with a grain of salt but the way i see it that the fact that Guram is still looking to Denma for ideas and looking back and gaining inspiration for new/revamped designs from previous shows just shows how little he really is thinking about any of the designs. it's just a prime depiction of laziness which is what the brand was attempting to be known for originally ALONG WITH ironically dislpaying the state of fashion which he is now doing again through displaying one of the biggest names and brands in the fashion industry Denma at balenciaga through his ironic and overly ran through idea'd brand to whom of which ideas arent even his in the first place they're still just Denma's ideas from when he was creative director its like reverse psychology but just really lackadaisicaly done. It's just the epitome of 'not working on an idea for more than 20 minutes' which, once again, just adds to the succes of the original idea of the brand. In my opinion.

[@understitchYT]

So you mean you see the new era of vetements as a criticism of demnas ubiquity and influence in fashion? Interesting

[@victorphiri5501]

Had so much potential and then it just disappeared lol

[@understitchYT]

It can return, just needs a direction

[@DARKZCAPONE]

400 was a lot back then tbh. They’d have a fit if they knew the current prices

[@understitchYT]

Yeah it really was, people really pushed back against it and now its far more normal

[@blondie8524]

Love the content. Watch it religiously But could you please pronounce the names more accurately? Gvasalia : Guh-vah-SAH-lee-ah County of Milan : not countRy

[@understitchYT]

So what youre saying is, youre not content with the content 😂😂😂

[@blondie8524]

@ love the pun. But not exactly, because I'm not upset with it 😊

[@understitchYT]

🤍😂

[@Bravonewyork]

The DHL tee was pure marketing and it worked lol

[@understitchYT]

Brilliantly! Shame they didnt profit directly from it as it seemed they could have

[@sinuheguzman9404]

Ironic dressing is just a prank on consumers that has gone too far, as any trend it will die out eventually, the thing I don't understand is why balenciaga still got another contract with demna... This selling trash to the rich is fading, now you can go to any Walmart and look around and everyone looks balenciaga just because they are truly poor and not caring about fashion. If since the beginning was about the clothes why we keep seeing ticktocks about the poor quality at balenciaga items? As long as the consumers finally admit they have been conned for years this 2 scammers are going to still be around.

[@13579zcbm]

True! It was really cool in 2014 but now this vibe is so ubiquitous. Seeing it on a runway feels a bit out of date. Celine and Chloe are like the antithesis of these brands now and ‚normal clothes’ now feel refreshing again (maybe influenced by dime square)

[@understitchYT]

But that is the point of it. Its supposed to look that way. Id rather have a designer stick to their pov than to go with the tides, far more authentic

[@kenyattaleefrazierIII]

The funny thing is, in gta online the vetements parody is both balenciaga and vetements

[@understitchYT]

Omg stop thats so funny

[@nacflghs-n7w]

Raiding Our Cultures is not funny at all

[@kenyattaleefrazierIII]

@@nacflghs-n7w ??

[@VineVast]

What happend to the outro hahahah 🤣

[@understitchYT]

Oops 😂😂😂 at least you know Im not AI I guess 😂😂

[@shaneho4262]

Guram simpy has no talents in fashion design, he has failed to come up with any ideas of his own, he even tried doing the sub label “Vtmnt” at some point and completely failed, if u look at Vetements products on any online retailers now, u can still see many references to latest Balenciaga designs. I just wonder when is it really going end? it seems like Vetements is still somewhat surviving on the surface (having gigi hadid, travis scott walking the show, many celebrities still wearing their clothes for red carpet events, performances) , but i bet the sales numbers are shit now. Its only a matter of time they have to shut down the brand for good.

[@understitchYT]

I think it’s unfair to say that he doesn’t have talent, but mostly I think that it shouldn’t matter, if it began as a collective, I don’t really understand why it can’t be a collective again

[@Makeupsokayy]

And can you do a video about Maison Margiela!

[@understitchYT]

I am desperate to, Ive started collecting (by which I mean photographic pages) of any books I see on his work

[@mingingg]

Demna should go to Vetements Martine Rose should go to Balenciaga (while staying on her own label) Guram should do something more original

[@understitchYT]

I would love to see Martine’s Balenc tbh

[@martijnkeisers5900]

There is is KZbin channel called Elite Elegance who really copies everything you do. I prefer to stick to the original! ❤

[@understitchYT]

Ive seen it yeah but I dont think theres anything I can do. It sounds like AI anyway and I know that AI doesnt hold a candle on the research I can do 🤷

[@martijnkeisers5900]

@understitchYT Wanted to let you know, greetings from Amsterdam! ❤️

[@nacflghs-n7w]

LoL. What Is Original These Days ?

[@EXOL_1485]

Missed you so much. Gonna rewatch all your vids after my 1st year final exam is over🫶🏻

[@understitchYT]

Sorry it took so long 😭😭 Im pushing for even deeper research too, so may be a little while before the next 🤍

[@EXOL_1485]

@understitchYT it's alright. You always work so hard and put so much work into it. You need a break too!

[@Princess-p6v]

Whatever happened to KTZ?

[@understitchYT]

I dont actually know, Id like to though

[@pastense]

Well, at least archivists will have a helluva time. It’s not like they DIDN’T have a spark in fashion. Vetements is like the Delorean of fashion. An unmatched mark in the fashion that came and went

[@understitchYT]

It should be rememebred for sure. Just like mary Quant or Bill Blass. Great brands that were so distinctive of thier time

[@hhenge]

if you want brands that trade entirely on design you need to be looking to much smaller brands imo

[@understitchYT]

Its not about design here though, never was. Its about concept

[@alexanderzhukov3773]

the only brand to date that managed to lure Kanye into a gay cruising club

[@understitchYT]

PAHAHAHAH

[@10peet]

Demna's departure form Vetements left a giant hole in my heart and my closet. I miss their old designs and I'm not tired of them even one bit. Hate to see what Guram did to the brand...

[@understitchYT]

Did you move over to Balenc with him?

[@10peet]

@ I did and I love it, but it's just not the same. Like it's missing something

[@understitchYT]

I know what you mean, theres always a rawness that gets lost in a major house

[@Caotic3]

I dont like the fact that there are no black models or models of colour on their runway shows.

[@understitchYT]

They are better than most brands, nd certainly better than brands that do it performatively

[@13579zcbm]

Balenciaga is the same sinking ship. Their bags at the moment are just not it. Le Cagole was a flash in the pan.

[@13579zcbm]

If I were demna I would be scrounging for ideas to be edgy when the trend now is more pop or indie sleaze and post normcore Puritanism

[@13579zcbm]

Being edgy is exhausting and we can see how vehements and BALENCIAGA have both exhausted their ideas

[@understitchYT]

Balenc has such an incredibly strong following tho. Its still one of the top sellers in DSM

[@jplvn]

interesting but I go to sleep on the 25th minute. There is so much business and so little of creativity.

[@understitchYT]

Thank you for telling me, Ill use this to help me improve future videos 🤍

[@thenoormian]

Nooooooooooo cmonnnn 😭😭😭😭

[@understitchYT]

Right 😭😭😭

[@andreeapopa7317]

demna worked at margiela for a couple of years and half of his ideas come from there. the other half is soviet chic. the faceless collective at the beg of vetements? margiela did it. even the vibe of the first catwalk is margiela. not to mention endess ideas that came later: tabi shoes, a top made of belts, models with covered faces, using tape to make "clothes". thank god for uncultured people :)

[@understitchYT]

The margiela influence in the whole concept of the brand is so inherent. The idea of making clothes to simply be good clothes is very Margiela coded. But because it was produced in the ironic ‘undesigned’ way, it was almost as if it was Margiela but if it was the opposite approach

[@andreeapopa7317]

@@understitchYT you refer to their words. i'm referring to their actions. the destructured clothes, the full body suits that so closely resemble margiela toile dresses, the sock shoes, i could go on for a while. demna is a great copy cat, not a creator. lucky for him, kering gave him a huge budget and the archive of another actual fashion genius to play with. profit comes first, even in spite of the pedo scandal that i hoped they won't be coming back from. but money buys a lot of things and most of the public has little to no awareness. the world we live in

[@understitchYT]

I feel like most fashion is just what we already know reframed. We havent really seen a new garment since the bumsters which was in the 90s

[@michaelobile-okwu3119]

Pls make a video on either our legacy or acne studios pls pls pls

[@understitchYT]

I really would love to do a video on Acne😂🥰

[@gudovamasha]

As always great video. Sorry to be a party pooper but you mispronounced thier last name 😬

[@understitchYT]

Ive listeend to so many pronunciations of their name at this point over the years, even the people claiming they know it seem to get it wrong

[@winnnnnnnnnnn]

I really dont like VTMNTS. Older vetements clothes, especially the hoodies with that iconic label on the hood, are honestly still extremely popular on resell sites like grailed. The design philosophy change you were talking about 23 minutes makes a lot of sense. There is something weirdly appealing about vetements ripping designs/images/logos to use as their own (EX: TFD bomber, titanic hoodie, ecstasy hoodie and more.)

[@understitchYT]

I still think the approach to design is genius, construction was always decent, they just need to stick to the rules they themselves laid out

[@rontibm1621]

Just like other street style directors are exiting from big couture houses, Demna will be soon out from Balenciaga. These people ruined those brands image in the favour of fast fashion.

[@understitchYT]

Balenc still has such an incredibly strong fan base tho, idk if its going anywhere any time soon

[@blancorjp]

🔥🔥🔥🔥🔥🔥

[@understitchYT]

🙏🙏🙏🙏

[@Spraycanter]

People still love vetements ???

[@understitchYT]

Doesnt seem it tbh

[@Spraycanter]

@ go on grailed

[@CarlEuegene]

Why should we care?

[@understitchYT]

My guy you clicked on the video

[@kiitkats.]

i very much appreciate denma’s influence and vetements, but guram being a creative director is not fitting. he has no ambition, no talent, and opts to recycle denma’s ideas.

[@understitchYT]

I think its funny in an ironic nepotistic way, but I wish they had played into that more

[@kiitkats.]

@ 100% agree

[@lrs7777]

There’s an irritating and grating wobbly sound in your vlog.

[@understitchYT]

Surgery on the 27th 🥰🥰🥰 I have chronic tonsillitis and its affected my voice quite a bit

[@Karin77722]

🍎 for the algorithm.

[@understitchYT]

🤍🤍🤍

[@elizharber3564]

🧵✨

[@understitchYT]

🤍

[@hansmir5443]

As an artist and designer, I can’t believe how easy they put worthless designs or no taste designs on the runway! For me financial stability is very important besides with a couple of bad season, they become a liability to hire! Oh well. 🙏🏼🙏🏼🙏🏼🙏🏼

[@understitchYT]

At first it was such a good idea, but now it’s become bastardised. I think that it has lost all the validity.

[@nacflghs-n7w]

@@understitchYT You mean. He bastardized, what others already did. You fool ?

[@cassidycastleberry6936]

Every brand is the samw once it hits main stream. Its never going away and every "iconic" figure who wears an associated product it will always be favorable sorry

[@inigojuancarlos]

Vetement is just a meh brand.

[@understitchYT]

Its a shame

[@Le_taha]

Rise = Demna Fall = Guram

[@understitchYT]

Its a shame it ended ip that way yeah

[@nacflghs-n7w]

lulz

[@educastles6574]

I would love to see video about Ferragamo🩷

[@understitchYT]

Historically, one of my favourite brands