The Rise And Tragic Fall Of Burberry

[@tokyofall99]

I bought the classic trench 15 years ago, and it still holds up beautifully-timeless design and exceptional quality, worth every penny. However, the more recent products have been disappointing, both in design and, more importantly, in quality. Consumers are smart; you can’t put out subpar items and still charge a premium. If you want to win back customers, focus on improving the quality.

[@mariondewit]

The quality of all the designers wentdown and down, now they are crying, very good for them. Their clients are not stupid

[@Nclk619]

I have a trench I got 30 years ago at Nordstrom and still beautiful. I have no idea what brand it is. Quality has nothing to do with brand exclusively

[@j.j.juggernaut9709]

I think the drop in quality is a thing for every brand nowadays...

[@heytruthdohurts]

yeah the designer trying hard to make burberry looks like balenciaga.. i stop buying their products

[@parkbg]

Ditto… bought the beige trench coat one back in 2008… still good as new… bought a black one last year then returned it… quality felt like a coat from H&M, and I paid 50% more (granted inflation)

[@tuckerplum8085]

Burberry is tan trench coats. Burberry is military silhouettes. Burberry is wooly scarves. Burberry is CONSERVATIVE fashion. Burberry is elegant rain gear that keeps the Monarchy dry. Their "North Star" should be Kate Middleton. Would Kate Middleton wear this? (No? Don't sell it!) Tasteful and subtle use of the check pattern. Burberry should not be pursuing "street cred." (I am shocked that Burberry has strayed THIS far from their DNA.) Absolute classic and timeless sportswear that looks like it would prepare one to face the rainy, foggy London weather. Nothing trendy. (How is it that they don't understand that?)

[@VictoriaMauve]

Exactly.

[@csenuber]

they all stray far from DNA (a company created for good quality specialty ware) moves into world of fast fashion/ street cred and lately woke agenda..... ruins everything

[@SandiByrd]

Hit the nail on the head.

[@sew_gal7340]

Thank you! I imagined Burberry with horse riding, cold rainy days, and quiet luxury type of women. The whole street theme is so over done and boring.

[@Nclk619]

Greed, my dear, your answer is greed.

[@elisarodriguez9859]

I worked at Burberry during the Christopher Bailey years and the brand was fantastic. After he left everything went downhill.

[@sophialx7531]

One key factor to add : too many outlet stores

[@godwindracing6056]

Does that mean destroy them all

[@mageavet]

The video content is quite good, but the video doesn't need to be this long. The narration kept on repeating the same thoughts/information over and over. It is like a broken record for some parts of the video. Nonetheless, it's a good cover of the topic!

[@chez8219]

“Urban styles” is a death sentence to any brands. Hip hop culture and true tasteful luxury can never go together.

[@tfsonicyouth88]

You got that right. They got gucci, LV and balenciaga for that hood stuff.

[@chez8219]

@@tfsonicyouth88 yes 🤮🤮🤮

[@MrSincerity88]

Your racism is screaming

[@sew_gal7340]

Agree, the "messy" unbuttoned top with floppy pants and a hundred zippers + giant shoes is so old now...please be more creative!

[@kinyunalberty]

Young people are not attracted to that "Old People British" fashion style. They failed at the "quiet" luxury wave, which quickly escaped the minds of the fashion influencers. They should have kept their subdue fashions in Britain. Burberry is for the old, not the young fashionable person.

[@zaravr]

they should just go back to basics and start from what they were known for

[@VictoriaMauve]

A trench cannot cost usd 2.500. One thing is expensive, another very different is ridicule.

[@heinkle1]

The brand will eventually fail, and then someone will reboot it as a high end start-up

[@rontibm1621]

These street wear designer bunch ruined a lot of houses- Burberry, Givenchy, Fendi..

[@carroll11000]

Would only add that Burberry did well under C Bailey.. He is credited with putting Burberry back on the map...

[@dars1311]

She should have covered more of the success of Burberry under Bailey and instead it was rushed and rendered his tenure insignificant.

[@Garcelle1987]

This! Burberry truly flourished under Bailey & the brand has been flailing since he left. Very odd for the video to gloss over this

[@thedoor2success31]

She said that! 😮

[@Ralphie2020]

LOVED Baileys stuff.

[@natsku8994]

Same here. That was the time of beautiful elegant dresses, also affordable on sale. And then … Ricardo killed everything with tasteless prints

[@TMike293]

Whoever came up with the new Tory Burch (TB) logo need to be banned from ever holding a creative job again.

[@Ammar23217]

why

[@jaybruno3571]

@@Ammar23217it’s disgusting 🤮

[@MapleTse]

You can thank Riccardo Tisci for that TB logo🤣🤣

[@heytruthdohurts]

@@Ammar23217 they tried to emulate LV, GC.. it looks cheap and seems desperate.. not a good sign for a 'luxury' brand

[@fiddlersthree8463]

It's jarring!!

[@AONTrappy]

That TB rebrand was the final nail in the coffin

[@jlife9092]

Agreed....that and the 'Made in China' stigma.

[@tfsonicyouth88]

A bag TB and people be assuming its tory birch

[@moni6930]

Looks cheap

[@tarreemhacaruso2687]

Agreed ❤

[@petersmith2040]

The “Ludicrously Capacious Bag” scene in Succession was the final nail in the coffin for Burberry. It sent a strong message to the viewers that it’s a brand for the unrefined and uncouth peasants.

[@cordulam]

Young, trend driven customers don't buy expensive luxury garments. Of course they buy cheap and replace their clothing often. It is a bad decision for a luxury brand to cater to this audience.

[@pinkaholic09]

Fast fashion.

[@nesebasman2767]

Get Christopher Bailey back. Get rid of the ugly TB logo. PLEASE.

[@mrich9654]

It’s sooo ugly!

[@christinek.2136]

It always reminds me of a graveyard. Can't buy these things either 😅

[@bananaempijama]

Ugly, tacky and tasteless

[@lizet3more]

Well, for a brand that's been around since 1856, they've done really well. Not many businesses last a year or two; one has to applaude them for staying around so long 👏🏻

[@robg2657]

In my opinion Christopher Bailey is the best thing to ever happen to the brand. Under his direction they rose to be the hottest name in the early 2000s. I would say the downfall began with the appointment of Riccardo Tisci, who completely obscured and obliterated the brand’s heritage. Daniel Lee should have kept the brand in its own lane where it was still attainable luxury. The very public ridicule they endured on Succession didn't help either. I really hope they can turn the ship around as I really do love the brand. Glad I bought my staple pieces before the ridiculous price hikes!

[@JustMe-no8el]

Agreed. I bought a lamb leather trimmed blazer and it was just the best. It was so good such high quality.

[@christianruiz5385]

I have a lot of Burberry pieces and I think the brand is Iconic and hopefully it should remain!

[@lissandrafreljord7913]

The brand has existed since 1856. It surely, has lasted long, and to many, it is still the quintessential British luxury fashion brand. Only luxury fashion brands older that I can think of are Hermès, Loewe, Moynat, and Louis Vuitton.

[@marshcrew]

Agreed it’s a phenomenal brand I have 5-7 pieces including shirts and T-shirts wool ones classic ones

[@Firode9856]

😂😂😂😂

[@pinagrrrr2280]

@@lissandrafreljord7913 This brand can be iconic and mid luxe. It never gave the true luxury vibes like the French and Italian brands do. Or Ralph Lauren. I guess it was because of the wars and form the start it was never that level. It should have just stayed there and built the mid luxe game.

[@dabluflcn]

Personally I think they need to focus on timeless style. Not try to cater both to luxury and common markets. Maybe I just speak for myself but I like clothes and architecture that can be elegant in any time period. There’s a reason why people like noir style to this day.

[@jrh80]

Agreed! Old money should be the target. Not Kanye West

[@dodonggoldblum2085]

Burberry was making so much profit when Hongkong was still under the UK. That brand was the luxury brand of choice among rich Hongkongers.

[@Leumasleumas725]

The low quality at outrageous pricing continues Burberry to go down further, especially with the new strategy by the CEO from Coach. Not a good move.

[@josephsmith594]

They’re good quality, they’re just low effort boring designs reliant on logos and the check pattern. I’m not a billboard.

[@Karenmariepombagira]

Like watering down a great soup till iys almost has no taste.

[@josephsmith594]

I walk into a Burberry store and all the staff treat me like I’m too poor to be there. So I leave. The truth is the middle class drives most of luxury brand profits. I don’t buy clothes from jerks.

[@jrh80]

The staff are very pretentious and not helpful. They make it uncomfortable to be there. Even though I own a few BBY items and will wear them into the store, the staff is so uncomfortable that I leave quickly

[@frgmented-dreams6140]

I have no idea why they act like this. They don't make much either.

[@crys4rmsd619]

@@frgmented-dreams6140Being around people with money like the clients who regularly buy from the store and others might make them feel like they are wealthier than they really are just because they are surrounded by them at work. If they are working full time, they feel like they live at the Burberry store and perhaps feel like the clients are their friends which forms their false identity. Just my thoughts.

[@thomascool1335]

trench coat itself is a military issue combat uniform during the WW1

[@robertladdieanderson6085]

kinda repetitious

[@russ6362]

I loved the Christopher Bailey era.

[@CanadaFree-ce9jn]

What years was that? I saw a Burberrys' Trench Coat yesterday that was amazingly military with the olive drab fabric and its olive drab wool liner. Here was a jacket that was no only military aka Trench in style but also in color. At $200 I would have bought it if it wasn't so large on me. I do own a $2,000 car coat which is stupid expensive beyond excuse, but I only paid $150 for it.

[@VictoriaMauve]

Bailey destroyed it, the fashion shows became LGB etc parade, nonsense.

[@jrh80]

@@CanadaFree-ce9jnIMO, Bailey’s most successful years were between 2011 and 2014. His tenure was longer, but there are the more golden years. Again, IMO

[@Luckycat2525]

The rebrand to the TB logo was one of their bad decisions.

[@annwulff]

Quality is not the same and prices are much too high. Actually looking for a vintage Burberry trench because of better quality.

[@christinek.2136]

True recently touched some garments. Quality is lacking

[@jrh80]

Burberry under Bailey was amazing! Lee should leverage more of those classic British silhouettes and forget any nod to streetwear. The prices have gotten too pricey too. Burberry should sit above Reiss, but never in line with Tom Ford.

[@Nclk619]

Let's not forget the whole bonfire thing. I know... I know... they are not the only ones to do this, but still, people got grossed by it because the brand was seen as attainable luxury not fashionable luxury that set trends. So, the idea of burning trench coats that should be a classic made the idea of burning clothes much worse for Burberry than to any other brand

[@soyasuwabe7898]

The first time I went to a Burberry store was in 2013 in Toronto. I still remember there’s a guy next to me was super annoyed and disappointed at the brand because he was in the store to return a poorly made leather belt. It fell apart on the first day. He even showed the Versace belt to the sales person he’s been wearing for a few years still in perfect condition.

[@shadowfilm7980]

Whoever narrated this video did an excellent job! Great voice. Clear. Sounding precise. Intelligent. 👏👏👏

[@EVEC2730]

Apart from the designer hickups after C Bailey, Burberry leadership got blinded by greed during their expansion into the far eastern - and particularly the Chinese- markets. Prices went up unreasonably while quality went down leaving behind much of their traditional clientele, the bulk of which were in fact aspirational buyers. Yes, somebody ultra wealthy can enter a store and essentially buy up half of what’s in there, but they don’t call them the 1% for nothing. If for whatever reason they decide they’ve had enough of you the result is empty stores since no one else can afford it. A lot of other luxury brands are finding out the same thing.

[@DasZuckerhaus]

Burberry failing is a testimony to bad business consulting rampant in late stage capitalism; heritage is KING / its all that should be referenced while designing for the modern day

[@jrh80]

It’s a failure to test and resonate with their consumer. Burberry has been overrun with Creative mindsets that have had more of a “build it and they will come approach” than truly learning what their consumer is looking to buy and how they use it. Creating artistic designs for the sake of art does not translate to needs of a consumer. The clothes shouldn’t wear a consumer… it’s the other way around.

[@pv67]

I’m not sure why they didn’t go in the direction of North Face if outerwear is their signature. They shouldn’t strive to be a luxury brand like Gucci or Saint Laurent.

[@couturestalker8606]

Excellent point

[@TheDiscerningDinosaurArt-yi2bq]

Maybe that’s their next move

[@nick-it7mr]

If you're searching for an exclusive, venerable British design house, there's no better than Asprey, whose, virtually 'secret', signature stripe is solely known by fellow Asprey shoppers and design professionals. When one wears [or carries] Asprey, one never sees himself coming & going. An Asprey trench, whether purchased today or half a century ago, will last a lifetime [or two!] and the joy of the piece never diminishes as it's made with by top drawer craftsmen.

[@totesgene]

Their handbags are hideous. That’s a big part of the problem. Ugly after ugly.

[@jrh80]

The problem is that BBY isn’t a handbag brag and they need to realize that

[@birilol]

Tisci’s Burberry is actually attrocious

[@karenandrews4224]

Everyone has gone casual. Seriously.

[@sonnie6210]

This is at least the second time this has happened. They had a string of different ranges trying too be clever and be greedy. Just look at how many other companies have gone in the same direction, or sold out to big monopolies

[@LMays-cu2hp]

Thank you for sharing a beautiful product. I hope the great brand will continue to get back to being better!!😊😊

[@MK-qh9iv]

Well still the Burberry trench coat is the most elegant one in the world. I love wearing those in Fall and Winter. Classic 👍

[@earth7451]

Your comment has inspired me to buy one asap!😀

[@NatureHarmony_]

The moment I saw that new TB logo I was shocked! What an ugly cheap looking logo that is! My personal suggestions to burberry: 1. Change that TB logo - Seriously! It's ugly and unappealing. 2. Focus back on quality - It pisses me off when I see polyster at a premium price. Please don't start again with vegan leather BS, I won't spend my hard earned money on polyester. If you still insist to offer vegan leather you can try using fruit pulp or something similar. Be creative! 3. Street fashion will never be chic and exclusive. It's SHEIN material & look at a premium price.

[@jonamega7114]

I feel like Burberry as a brand got trap in the Burberry Check and the Trench Coat since forever, The years pass and new artists directors come and go and inothing new or truly revolutionary in design has been done for the brand even with the new Director it feels the same some Check and Trench mixing with new elements but nothing that really shock and innovated

[@1bluensx]

This one is simple. They got rid of the classic Burberry pattern that was on everything. #2, way overpriced

[@4bkb]

they over extended themselves and thought they were at the level of Gucci or Prada and they are NOT.

[@emerybayblues]

I question if Gucci and Prada are even at that level.

[@mottawa1]

Burberry should have kept the plaid element understated. Their NY outlet, Woodbury Common Outlet, literally have bus loads of Asian tourists who will queue outside the store (with newly bought suitcases) to get in and fill up their bags with discounted clothing. The outlets have really cheapen the brand. So glad I bought my trench coat in the mid-1970’s and have passed it done to my daughter who just loves its classic quality for being so retro/vintage.

[@jbslimshaddy]

Being worn by the working class!!? The horror 😂😂

[@rosemariekennedy731]

YOUNG PPL DON T WANT TO WEAR THE CLOTHES MORE THAN ONE SEASON... BUT, THEY STILL WANT GOOD, QUALITY CLOTHES... NO FALLING APART AFTER 1 WORK DAY... WE DEMAND QUALITY JUST LIKE OLD MONEY... ❤❤❤❤l

[@Bluebirdylondon]

The moment they put Tisci in charge I stopped buying, and even now in hindsight he destroyed this heritage brand it was obvious all along.

[@annielegg7066]

I bought my Burberry and scarf in the 80s and I still wear both. I really hope Lee and Shulman can save such a British brand. Otherwise it will all end dramatically like Biba. The UK has an identity crisis overall and still doesn’t know where it is in the world. How it will work out who knows.🍓

[@JJ-rp2df]

Although pricey, I love my Burberry trench and hope the iconic brand can survive.

[@Samantha12c]

Great video

[@JenHope118]

One of my favourite brands.

[@rz3965]

Classic never go from style. ❤

[@da480]

I stopped shopping with them when they stopped being a classic brand which offered highest quality products made of highest quality fabrics and when they became a brand which offers messy designs and cheap fabrics.

[@LanMel268]

Burberry is a classic icon in Luxury Brands

[@eliv.7062]

It's not just Burberry that's in trouble, I think. Many luxury brands have been making wrong moves for ages! They must go back to the times when design and quality came first and business (money, money, money) came second. Designers deserve respect and time to create and buyers deserve lessons in what's worth. Luxury brands are not meant to compete in the trend market; their spirit is just the opposite. I've always been inspired by Burberry's classic Brit cool elegance. I've had some Zara trousers that replicate the iconic pattern for over twenty years and I'll wear them proudly whatever happens to the brand, probably one of the few ones I'd be happy to pay for if I could afford it. I hope Burberry finds its voice again. No doubt it's a British treasure.

[@CarlosEmilioEsq]

The Tisci hiring/era was a total disaster. It's like he didn't know where he was working

[@Janus10001]

This whole business model of syndicated luxury doesn't make any sense: The goods are supposed to perform like commodities financially while desperately trying to project an image of custom or almost bespoke items. Any company spending millions-or billions-flogging the "brand" is definitely economizing somewhere else. It's almost always in the construction of the product.

[@davidmoore8857]

I looked into my local Burberry - they had a heavily branded (too much) plastic ski jacket for £700, made in Vietnam. The Filipina sales assistant was completely clueless about the brand history or the composition of any of the products. I would like to blame management for lack of training, but she thought London was in Spain. How can such people interact with their customers? I made my excuses and left!

[@baderinwa1]

I never liked the trendy Burberry. I always appreciated the classic Burberry .

[@tom23245]

They went from high-quality, rebel aristocracy looks to generic "streetwear" styles. They also produced too many cheaper lines, which diluted their halo line status.

[@RubmaLione]

Burberry faces challenges due to overexpansion, excessive unsold merchandise, and a misperception as a low-end brand compared to Tory Burch or Coach in Western markets. Altering public perception is challenging when products have been discounted for over a decade.

[@DMWBN3]

Bought a burberry shirt in the late 90s for about €120. Same shirt ive seen a few days ago for €670.

[@I_like_YT_lots]

Burberry needs to do what Armani or Ralph Lauren had done for decades. Although Burberry had diffusion lines, but like the company itself it lacks focus of what each diffusion line really does. Each line bleeds into each other so its target customers is confused as they are. They need to bring back the Prorsum line as what Christopher Bailey had done to set a "ceiling" for its brand, ie "Giorgio Armani" . Then a normal line which is more accessible to the wider consumer, i.e Emporio Armani. And a youth line, i.e Armani Exchange. Without these diffusion lines, the brand can not thrive as it can't serve every single target segments. You can't have an image of luxury, while it's assessible, it will not work!

[@em1980able]

Boots trench coats scarfs and definitely not the awful bag designs. Focus on rain boots and rain wear with elegance. Keep to the core items and timeless pieces.

[@travisr82]

Bailey played to the strengths / heritage

[@11REIGN11]

I would change everything about the brand including its former logo. It's not about going back to its roots. Everything new and exciting is in front of you. The vision is within forward motion, creating textiles and designs which are exclusive, exciting and 'illusive' as in the formation of a desireable unicorn that maintains unattainability to the common person.

[@Jason-Scott]

I’ve just bought a vintage 90’s Burberry polo shirt with a little embroidered sailing ship motif for £23,the cheapest polo on their UK website is £450 🥶

[@terryblevins2516]

The best thing I think burberry has is perfume.... But thats just me??!!

[@NatureHarmony_]

Yes, I think it's just you.

[@TheDiscerningDinosaurArt-yi2bq]

I think the perfumes are the most affordable thing they have to offer and I have some but that’s the only Burberry thing I own.

[@carollee4356]

I went looking for a Burberry trench and found the sleeves won’t allow you to wear a sweater! And the quality is not what it was. Very disappointing and the price is to high!

[@TheDiscerningDinosaurArt-yi2bq]

Even if Burberry falls, they still have great perfumes etc. It’s enough to begin to rebuild on if it gets to that point but in recent years every fashion house has had problems because of the pandemic so it’s not a surprise.

[@jrh80]

The perfumes are great until you compare them to Jo Malone or Byredo

[@phalynwilliams4119]

I am still upset about them discontinuing My Burberry Black perfume. It was wonderful. They need to bring that perfume back and their unique design pattern ❤👡🖤🐑

[@DatzCrazzy-i6z]

Dont blame Rappers 😂

[@ellenmorse8559]

Burberry meant quiet, understated elegance. The quality was superb. Once I see an entire family of hood rappers decked out from head to toe, including their kids, I will never wear it again. For conservative tastes, we don’t identify with this culture and I will consider the brand obsolete!

[@ML-wu1qh]

By jacking up prices and lowering quality and full range of senseless designs is the main reason for the fall. They took advantage of the rise of the middle class . Went full throttle with thoughtless design and Logos and sacrificed quality all the way to cash in on profits . This is what happens when you get greedy and lazy at the same time . The refined consumers always know 😅

[@ladylibertywdc8324]

Burberry as an employer has rarely been a "win/win". Even decades ago, display professionals were paid the minimum- no liveable wages there even for DC, USA.

[@TTrq01]

Why was there no discussion of the period that Angela Ahrendts was their CEO just before Mr. Bailey was promoted to both CEO & chief designer? She went on to Apple running retail but left after five years.

[@Blood8Chapel]

every designer brands are made cheap now, or most of them. It's like European cars, they're all made to work well between 30K to 45K miles, then they breakdown, but by then we would want to move onto a new car. Same with designer brands. And people will keep buying them. It's genius.

[@mariondewit]

Horrible desings and way over priced

[@richardshiggins704]

To start with those zombie models are a real turn off . I had an original trench coat bought back in the 80s and stood the test of time .

[@phiakate]

1st step to death was branding its main source of income (man on the street) as not being the type of customer they wanted. second step was Tisci and the hideousness of that collection. Then they managed to make the single ugliest website of any designer brand. nope.

[@shadowfilm7980]

It’s not doing so well in China because of their falling/failing economy. Not because of Burberry. They aren’t to blame.

[@tfsonicyouth88]

They are the highest spenders though many have been counterfeit

[@tamulemon]

Nah, their new TB logo is almost like a joke to Chinese 😂

[@charlesvera7541]

The core consumers are what made these companies into what they are today. By going into the aspirational route you take away the repeated shoppers and take in the once a year shoppers (aspirational consumers) Burberry experienced this decline in the late 1990s but instead of going back to its roots they decided to continue digging the hole. The client that shops at Hermes or Channel isn’t looking for a flashy piece they are looking for a fashion forward timeless addition to their wardrobe with top quality and craftsmanship. What Burberry has been doing since the beginning of this century with producing a lot of their cloths in Asia has really weakened their stance as a quality brand. I know they still make some clothes in UK/England but it’s far between.

[@bygonewaves]

Deeply entrenched classism in the UK killed Burberry.

[@QuakerPop]

Classicism MADE Burberry

[@luckyblue3501]

Tbh all brands needs to stop relying on the Chinese market. That’s their main problem and it’s like an addiction for these brands.

[@Thingybob]

They increased the price far too much. I feel played, so I haven't bought anything Burberry for years. I'd rather buy another brand.

[@Karenmariepombagira]

I heard they had always seen as average in London. I do like them still. I like the thigh high boots with the check pattern and the skirts too. As far as people they show have 2 types of burberry. Like Armani and exchange.

[@MaudeSimon-k4m]

I really love your taste and style always so chic. My faves would be the MOMCOCO leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.

[@ladylibertywdc8324]

Burberry's collections for decades have been grossly overpriced for the quality. The brand went too far from its "roots," without a doubt.

[@kyrilkaplan5011]

Simple : too expensive for what it is...like a lot of luxuries brands

[@mikewinston8709]

Burberry died when it stopped being a craft house 30 years ago. Asian sweatshop made clothing; coupled with vulgar fashion worn wrongly by the working classes. Greed kills brands eventually; think Gucci too.

[@AlistairKiwi]

It didn't help that Chavs adopted it, nor that it was so widely faked. I liked Burberry's in the '80s - & I hope it can get back to that elegance.

[@michaelduke4500]

Burberry just lost its way. It's easier to keep core customers than reinvent the wheel and cheapen the name by marketing to the "street" and outlets.

[@SheereenLychee]

I have one kislux bag I got in 2019, it's the LV white catogram speedy. It's counter quality and it has a nice honey patina now, so the leather is real. I think whatever makes you happy go for it. I've seen LV with plastic leather and blood red glaze...

[@thequintanashow5058]

This is what happens when you plaster your frickin name all over everything

[@princesssadieloo]

Burberry scarves now selling at Costco… Reminds me of the fall of Coach…

[@Jjjj24971]

Burberry now looks like "SHEIN". Even SHEIN looks more luxurious.

[@HeinrichDerr-oh9zg]

The quality is crap

[@docromy2714]

Burberry is a one hit wonder. The only identifiable item associated with the brand is the trench coat and nothing else.

[@relafeng2413]

They are too greedy to earn money from the middle class, not only the rich people. That’s why these brands are not so luxurious anymore. They deserve it.

[@Omeomy]

The brand will always be. A good thing lasts regardless of marketing. It will quietly remain a bastion and a go to for those who dress for taste and style, not thee current ‘fashion’.

[@christinek.2136]

Yes, if the quality would be there. But it isn't

[@CountLaszlo]

I actually love the TB logo.

[@phalynwilliams4119]

My Burberry Black perfume is wonderful but it is hard to find now.

[@ytdavidkwei]

Correct, from a very loyal customer, to I don't even want to go to their shop, it is very sad to see, the brand, has lost ALL of its identity, the taste and the style of the British. However, this is not just limited to the Burberry brand itself, I used to love the all other British and Scottish design and brand, and now these days, it all becomes "street wear", which to me, it is simply just a piece of garbage. Don't mean anything. Awful design, no function.