the rise of stealth wealth and quiet luxury 💵💻🤫 (a study of style)

in today's video we've decided to take a look at the latest fashion aesthetics to hit social media: stealth wealth & quiet luxury. epitomized by the characters in succession (or gwyneth paltrow in general) the style has become the calling card for the 1%. but the real question is: why are we so obsessed with "dressing rich"?
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[@shanior2837]

My grandfather used to say the true price of an item is it's cost divided by the number of times you've used it. A 20$ dress you wore twice is far more expensive than 200$ pair of shoes you can wear every day for 4 years

[@MinkytheMinkY]

That makes no sense. Clearly the one you wear most, has more utility, therefore more inherent value. Cost wise, yeah, you did just throw away $20, as clearly the dress had no value.

[@AE-ld9ck]

Price per wear. I was taught that as well. ✌🏻

[@Nicole-em9yo]

Yep, I had the same $200 (that was a lot of money when I bought it) coat for 7 years. Meanwhile any cheap shoes (under $100) typically only lasted one season.

[@stephaniewozny3852]

​@@Nicole-em9yo otherwise known as rhe Sam Vimes Theory of Economics.

[@chanuri6504]

I think you mean multiples by the times you use it???

[@genevaxo]

Quiet luxury is deeply rooted in classism. People praise people that wear monochromatic looks and blazers but bash people who wear logo brands. As if both don't have something in common, WEALTH. Also, tying a sweater around your shoulders doesn't make you old money. You have to actually be old money to be "old money".

[@bt3376]

@@soultaker840 u obviously have no money

[@seabreeze4559]

WASP fashion with Protestant modesty, not honour killing "modesty" from fear. big difference You're born as one or not, and most of us aren't rich. This is how the working class wore off the clock before fast fashion e.g. kate middleton in jeans, it mocks pretentious vintage larpers being classist. Counter signal of celebrity and influencers - mostly isn't expensive just new sloane ranger.

[@seabreeze4559]

@@soultaker840 as an owner of sportscars they notoriously break especially ferrari range rover good land rover line finnicky

[@p.k-p4t]

@@soultaker840 clearly ure not rich or know any rich people personally. a lot of "old money" love to show off and buy stupid shit, u just dont see it cause they're not celebrities w millions of followers who post everything for you to see

[@ellencoleman4604]

I don't get it - isn't showing off a universally disliked human trait? I thought that was why people don't like logos. And now 'quiet luxury' is a trend it's turned this style into a humble brag. Monochromatic looks are not a class thing. They're essentially 'efficient' style. Monochromes go with everything, because black and white are an even mixture of all colours. If anything it's rooted in anxiety - the desire to not offend anyone's taste. I think the only connection is that classism is associated with traditional views, and traditional views often get mixed up with traditional methods (in this case, dressing to look good). The blazers and jumpers though - that's public school fashion lol. Definitely associated with classism.

[@razanyoussef8760]

Adam Sandler has used Stealth Wealth for YEARS without anyone noticing, and it always surprised me how easily people accepted that a guy who makes millions comes to red carpets in hoodies because “hes chill like that”

[@Nicole-em9yo]

Sandler is from Brooklyn and comes from a humble background with a lowkey, small social circle. He's worth half a billion and has been writing his own ticket since the 90s because he produces his own content rather than rely on people to cast him. It's not a strategy, he really doesn't care.

[@alissamutton3059]

@@Nicole-em9yo Exactly. He doesn’t have an agenda becoming he doesn’t NEED to have an agenda. And, like you said, he just truly doesn’t care lol.

[@sew_gal7340]

Rich people just want to look poor and poor ppl want to look rich.

[@kaeros5521]

Love it!

[@jaimicottrill2831]

Part of stealth wealth and quiet luxury though is still looking polished and neat. Coming to red carpets in hoodies may be "chill" but it is quite sloppy.

[@emilyonizuka4698]

There's obviously a lot of classism in these aesthetics and I'm glad you and so many others have pointed it out. What I find interesting is that the idea of wearing good quality clothes that aren't likely to go out of style anytime soon ("classic" and "timeless") is what my middle class family has always preached, but solely for practical purposes. It's just easier to get dressed if everything already matches and you don't have to buy new clothes all the time if what you already have doesn't wear out or go out of fashion quickly.

[@JodieFunnell]

That's so true. My parents also preached quality over quantity to reduce how often we're buying stuff (clothes or other) But I definitely remember at school (high school mainly) the competition among teenagers to have the latest/coolest stuff. This would have been the early 2000s for me so I guess that's when maxiumism came in and cheap fast fashion and toys were actually affordable for our parents so they ended up buying it. 🤔

[@somisomi62]

That's right. We're not that super privileged financially but people outside of my family always perceived us as one because of clothes, shoes, bags and even items we owned. It's just that my parents always buy us good quality stuff, it might be pricey but if it means will be able to buy just one and can use it for a long time, then it is a good buy. We all got used to this and was instilled to our brain, so now that I'm earning money, I still opt buying pricey but good quality materials instead of buying a cheap-flashy-trendy one that will break in 3 months. I have clothes I have since uni days that I'm still using now that I'm working for 6 years.

[@clairewillow6475]

@@somisomi62 that’s called middle class aesthetic

[@katgreer6113]

Yeah. You know what. I do that all the time too. So it's really not an exclusively "rich" thing. If you don't want to waste clothes every 6 months it goes out of trend, then just by durable, timeless clothes. Simple.

[@danishpastry6137]

There are a lot of us who have always dressed like this, it's not necessarily to do with wealth or the appearance of wealth. I don't do logo's, not because I think it's tacky, but more because I'm more of an introvert. A more minalistic style suits my personality, but it always seem to come around when there's an economic downturn - that seems a little ironic when talking of quiet luxury and stealth wealth (I hate these terms btw - if pushed I would describe my style as "elevated basics"). This understated style will always be here, even when it's not trending (and I'll still be wearing it). On the flip side, logos will trend again, probably coinciding with the next economic upturn, and those who truly love logos will wear them, trend or not!

[@sashaistired]

I've noticed that often the whole "old vs. new money" comparison for women's fashion can veer into sl@t shaming territory (e.g. old money styles are modest and "classy", new money styles are low cut and "tacky"). everyone should just get to wear the clothes that make them feel good, it's not that hard guys

[@seabreeze4559]

all beige is new money instagrammer paid in dubai old money is wasp - white anglo saxon protestant ..... PROTESTANT it's like clothing contains values

[@archervine8064]

It’s the pendulum of fashion, and what rich people can have others can’t. Cloth is expensive? Waste the most expensive type. New synthetic dyes mean your maid can have a bright blue dress? Now the ‘sophisticated’ colors are never loud.

[@carolinabaldini1432]

Old money is literally inherited, so if all your income would depend on old and conservative grandparents (that in most cases are also racist and fat phobic) that favor some type of behavior I think that you are highly incentiviced in being modest and proper

[@FreshGrey-pm4vw]

yet it does fit. its just calling it like it is. ostentatious sleezy outfits are really not classy no matter where the money came from.

[@NIkki-ox1ej]

But new money is tacky though, the fishnet see through clothes and wearing the visible underwear outerwear is ridiculous

[@genevaxo]

This style is so popular because it is an easier style to emulate by people who aren't "old money" but want the superficial benefits of being perceived as one. Society is also tired of being reminded of how wealthy the rich are through "flashy money".

[@gisela_oliveira]

I just find that all of this is just a thing in the US. here in brazil people who dress likke this are just called "classic" or "minimalist", and is just about having minimal clothes instead of a loaded wardrobe, doesn't matter if you are rich or not.

[@catherinelufudu8507]

@@gisela_oliveira same in belgium

[@catherinelufudu8507]

@@CNMU yes you are right :) your terms are more accurate

[@MrsDaedalus_]

@@CNMU I live in Austria and actually know someone who wears this style long before it was being labelled "old money" and here we also associate it with maturity and professionalism rather than money. I'm kinda disappointed that this analysis kinda generalised it, like how it is in the US is the same everywhere else in the world 🙈

[@meh5872]

society isn't tired considering they all flaunt chanel and hermes bags, arguably the most expensive bags you can get

[@moonchild977]

quality over quantity is a good mentality to have. especially if you do have to actually go to an office like I do everyday, you find in time that you come to miss those staple pieces to build outfits all the time

[@aleksandra3552]

Totally agree

[@sweetsandcharades8383]

Yeah, the description in the end sounded like a capsule wardrobe.

[@martinam7806]

Agree

[@BashaerB-h2c]

Agree. It's a life changer and I stopped buying from cheap fast fashion and stopped throwing away cloths every few months.

[@kp153]

If this trend makes a dent in fast fashion for more sustainable clothes (even if it’s expensive, but they’re worn for longer) then I’m all for it.

[@chronicalIyoffline]

Besides thrifting, I’m sad to say I pretty much only purchase from fast fashion brands bc I’m broke AF lol 😕 BUT I’ve noticed some brands are incorporating more pieces that are made of cotton, rayon, viscose, linen etc. That’s rlly what I look for when I shop fast fashion, bc those materials will last longer/be more comfy. They’re also better for the environment (adding recycled polyester too). I hateee the classist ideology behind quiet luxury but Anything that helps the complete environmental crisis of clothes rn I’m happy for! Side note I really wish more affordable high quality shoes were at a lower price point! It’s SO hard to find these days even in department stores. Reminds me of how the furniture industry is now

[@lunareclipse-]

Naaa they just buy „quiet luxury” style off shein

[@ruzzelladrian907]

Before this trend, it was just known as classic style. It’s very immune to trends, because you can wear the clothes infinitely. They’re basic clothes that last a long time. Now the influencers discovered this style and started calling it different names. I cannot wait for the influencers to move onto the next trend. I’ve been following classic style for 10 years. And I do fear I might end up being associated with influencers.

[@prof.cecilycogsworth3204]

Not a problem! Some of them may have great ideas. The style will remain, after all.

[@sbella6719]

Totally agree. I've always loved the classics and wish this 'trend' will move along quickly also.

[@binathere2574]

It will be gone before you know it

[@janejdough2230]

well said

[@janejdough2230]

well said

[@moemoeanisong]

As someone who's more into colorful, girly-girl and "loud" loooking clothes, I've accepted the fact that I'll never ever look rich till the day I die

[@madisonj5136]

Ugh why would you, their taste is awful

[@titandarknight2698]

@@madisonj5136 cos they like there clothing. Subjective taste hun

[@duygua1286]

Having fun is more important than looking rich❤you go girl!

[@labyrinthwomb]

As Dolly Parton said, it costs a lot to look this cheap! ;P Nothing wrong with having an eye-catching personal style!

[@TheKrusso]

And that's fine. Sometimes your favorite trends are in and sometimes they're out. Just wait a few years loud will be back in. It's annoying that people are making a big deal of this.

[@Lemon86807]

I perceive 'quiet luxury' more as a movement than an aesthetic. People are tired of paying a lot of money for high-end brands, only to receive cheaply made products that don’t last a long time, with the placement of a logo often used as a justification for the high price.

[@callumbraithwaite7238]

Contrapoints' video on Envy is a great companion piece to this video. Dress simply and 'cleanly' and you won't feel the wrath of the evil eye, dress extravagantly and 'tacky' and you're suddenly the villain for the day. The masses don't seem to be concerned about the wealth itself, but rather the flaunting of it.

[@PokhrajRoy.]

I love how TikTok has sparked the conversation. I’m thoroughly invested. Also, people should be flashy once in a while. Just pick the right moment.

[@JodieFunnell]

Do you think 'old money' people do this with cars and vehicles perhaps? Its such an interesting topic and it got me thinking about cars and houses, as they're something the everyday person cannot easily emulate. Perhaps there's a conversation to be had around the people who DO try to signal wealth through cars and property but in fact have none.

[@rowenla]

@@JodieFunnell They definitely do with cars, at least in my country. Go around fancy neighborhoods (not just upper middle class, but the even fancier ones) and they will usually have more than one car in the garage - a "sensible" discreet car with good performance (could also be for the adult children tbh) and a flashier one.

[@allwingspoo]

I went to two schools in a big city: a public and private one. The kids at the private school were trying to dress like the ones at the public school but in a weirdly upscale way, like Prada that was predistressed and not genuine.

[@JodieFunnell]

That's jokes. My high school was public and not posh but it was in a middle class neighbourhood. We moved into a working class neighbourhood so my sister went to a different high school, and you're right, the middle class students all dressed 'thug like' or an attempt to emulate it, when compared to the 'real thing' they looked ridiculous. 😆

[@Atombender]

I bet all the rich kids identified as middle class.

[@no.6377]

@@Atombender they're _always_ middle class😑😂

[@katgreer6113]

​​@@JodieFunnell that was the whole point this video was trying to make i think. People who dress like "thugs" aka, big chains, gold, flashy bags and what not are seen as "lower." Has a lot of roots in classism. Sad.

[@mj269]

It's because they are. Wearing chains was the way the "poor" kept their wealth because they couldn't open a bank or they needed discreet transactions. It's a way to pay for drugs or entry to a country or club under the table and get the cops off, while simultaneously showing off wealth and strength because you could keep it on your neck without being robbed.

[@Nicole-em9yo]

The secret to quiet luxury.....fitness. Doesn't matter what you wear, if you look chubby to overweight, you will never successfully pull of the aesthetic. There's a reason thin is back in. It never went out of style among the wealthy set.

[@dominiquejasperson900]

Exactly! If a lithe and toned person wears a $2 op shop rag, they can carry it off as cool.

[@Nicole-em9yo]

@@dominiquejasperson900 THIS

[@lotussight]

Rich bitches have time because they have money. You don't need to be working 24/7 rinsing your bowels woth processed foods and caffeine (we need it because we've an early shift speaking to terrible people). But they just don't need it. One of my lovely friends is loaded, we are talking generational wealth. Everyone in her family are fit. They all do sports. She plays tennis, she does swimming etc. Because she has the funds to be part of tennis clubs etc.

[@jcrockett2544]

During the early 2000s I worked in Brooks Brothers and vast majority of the clientele was slim. There were a couple of overweight co-workers and some of the oldest customers would openly show contempt toward them.

[@sew_gal7340]

Because fitness is a rich person thing, normies have to work 9-5 and raise kids, they dont have time to do yoga and hit the gym. They also dont have time to cook proper healthy meals (which btw veganism is also a rich person thing) , they have to eat fast food which makes them even fatter.

[@marie_s127]

I like the appeal of buying things that will last longer than one wash. Plus the office-friendly outfits help with looking for inspiration for work clothes lol and it puts a bit more emphasis on the responsable consumption I guess (buying things that you like that will last in order to build your style instead of focusing on trendy pieces)

[@deborahcurtis1385]

This is exactly right. it's quality over quantity and that's a lifestyle not necessarily about trying to project wealth. That's a banal consideration.

[@louhoang1274]

Don‘t know why this style being called „old money“ 😅 maybe it‘s just in the US, i think. I live in Germany and where i live people wears classic and Minimal styled clothing like this all the time, all years and also me too. It’s simple, easy to put on and go outside without much thought. I don’t like being noticed but i also don’t want to look messy, that’s why this style the best choice.

[@plaster.art.ho3]

Omg ikr I've started dressing this way since a teen bc im lazy lmaooo

[@paulinesvlogs]

I definitely dislike the ideologies behind stealth wealth & old money styling but personally love the clothing choices simply from a comfort stand point. I know loose yet fitted neutral clothes won’t always be in style but its what I feel physically comfortable in. I’ve tried to wear mini skirts, crop tops, logos, & it just doesn’t feel like me even though I love it on others. I agree these aesthetics definitely have issues rooted in classism & racism, which is just gross!

[@katgreer6113]

There's nothing wrong with not wanting people to know you're rich...

[@chenanigans]

@@katgreer6113 absolutely not. And especially when you're from the hood..others will feel you "owe" them something. And I think old money fashion never goes out of style. They usually wear timeless pieces. Nothing wrong that. I like that so then I only have to buy clothes once. And only replace when something gets too worn.

[@starsky1435]

Never liked logos, coz what's the point? Why would anyone want to be a walking advertisement? 😅

[@rrhx5453]

Very well said.

[@BashaerB-h2c]

​@@starsky1435 As someone who buys pieces with logos (ONLY gym cloths) I don't have an option these days because 90% of gym brands that are great quality have logos on them. I usually love the style, material, cut and colors but dislike the logo. 10% with no logos usual have boring designs which don't interest me. However, with normal cloths I would never wear logos on them.

[@MrsDaedalus_]

I find it funny how Americans immediately see this as a problem just because the style here it's called old money. In Austria and Germany, this style is just being called elegant without feeling overdressed. My partners cousin wears this style long before its being called old money and we are not rich by any means. So the underlying problem with this aesthetic is more an American problem and not a global problem.

[@Killjoy_Mel]

The snooty, better than thou attitude associated with this style does seem to be a global problem though. You look like a bowl of oatmeal. Own it.

[@MrsDaedalus_]

@@Killjoy_Mel I disagree, bc most people in the German speaking area would not associated this style with being wealthy and better than you attitude. It's more associated with being mature and professional. For example if you work for the city, most people would wear neutral colours and business basics, bc it's appropriate for work environments like this. So I dare to say that at least in Europe no one associates this style with money.

[@katgreer6113]

Very true. This is an American perception. They see everything through a bubble. These things only apply in western culture.

[@apflbaumxy2726]

​@@MrsDaedalus_ Bullshit. I'm german myself and I definitly can see the quiet luxury with understatement pieces. Even Zara tries to emulate this style. If you think that "mature and professional" is in conclusion muted colours and business attire damn girl capitalism has a tight grip on you. And a city is NOT a work environment cindy people do live here too.

[@wanderlustxhours]

Definitely an American problem. In Tokyo for example, I think many people wear clothes like this. When I was in college in Tokyo, I wore clothes like this. Tbh I didn’t wear jeans the time I was there unless I went back to the US. (Most of the girls and guys I know wore clothes like this. I had to change my whole American wardrobe to fit the aesthetic there. Like no more cheap sandals, t shirts and jeans) Issue with the US is that professional elegant fashion isn’t normalized in the US unless you live in a certain part of the city with a certain job. Definitely high class people will find it more accessible, which is probably why Americans think this fashion is posh.

[@amberhiller]

"She saw their *earned* money as distasteful" I love this line. Because everyone know the only dignified way of accumulating wealth is through birth

[@keenoled]

Yeah, agree. I think it has the background of knowing you're better because of the tie in between success and your value as a person. How kings were annointed by their gods, that's why they're kings, that stuff. How people will automatically believe you're a better person if you're less broke. And if you can struggle your way to the top, and wealth means the gods like you better, then that means you're not that special after all...

[@anttoronto3202]

Someone once told me, “I’m too poor to wear inexpensive clothing.” She has a point. Think about it.

[@themanifestorsmind]

Agreed! Spend more up front for things that last. Otherwise you'll spend more in the long run by replacing/repairing things over and over.

[@emmaphilo4049]

@@themanifestorsmind we can spend a bit more but not tonnes either. The idea is mid range ok priced. I personnally won't buy a simple tshirt for 50€.

[@sew_gal7340]

I am a seamstress, all my clothes are made by me and done with extreme care and love. My fabrics are hundreds of dollars because i want to make clothes that are luxury.

[@themanifestorsmind]

@emmaphilo4049 yes, you do have to take quality into account. I WILL buy a $50 plain tshirt if it is a thick quality cotton that won't stain from bleaching and won't tear easily. I'll wear that same t-shirt for years on end and it still looks new. I won't spend it on a regular cheaply made t-shirt just for a name.

[@Courdorygirl]

@@emmaphilo4049 I've learned to shop off season. I want a really good tee shirt that will last me a few years? A nice pair of shorts for next summer? Buy them now during the half off sales (as a matter of fact, I just bought a really nice pair of denim shorts for 50% off last week at Maurice's) I will do the same for jeans/slacks at the end of winter. It's rare that my size adjusts within one season that this doesn't work for me.

[@MochaxMatcha]

Generally speaking, I have found it's good for your base wardrobe and accessories be like quiet luxury and then seasonal accessories can be on trend.

[@JacquelineViana]

Diana’s style in the 80s was the Sloane Ranger one, and it was an even bigger wealth signifier than the American preppy style, since it was a huge social marker of the British aristocracy I’d love to see your take on it!

[@minny608]

Spot on that this resembles office workwear. It explains why I don't see the appeal, it's just my work wear when I'm in the office but with the ridiculously expensive pricepoint. No wonder I gravitate to grunge alternative fashion when im off-work.

[@elenassd1752]

Finally, the comment that i relate to! For my record, i went to law college where we were forced to wear uniform with classy tune, so for about 3 years in college and out off college, on hang outs and other events i only were classics (but i wouldn't call my self old money or quite luxury, in my country that called just classy elegant style). Now, when I'm continuing my studie without control of my uniform and going to office, i always seek opportunity to wear grunge or just comfortable simple clothes like sweatshirts, plain t-shirts and hoodies. This trend with quite luxury actually makes me sick and i despise it

[@latazra]

This is exactly what I was going to say. It’s office wear.

[@AlexHider]

It must be said that the two key things that make quiet luxury styles authentic are the tailoring and the attitude - two things girlies wearing beige Zara suits on TikTok do not have

[@33Jenesis]

Cheap fabric and off the rack cut are so easy to spot, even on young and slim girlies.

[@Nicolesid1]

So funny how last year, after some weight loss, I decided to invest more into my wardrobe and for my "dressed up" looks I focused on the dark academia look but it has really morphed into a mix of old money and stealth wealth, with a small mix of early 2000s bling😅. I do enjoy it, but more for the ease of mixing and looking put together, especially as there are often times my mental health is not anywhere near together. It really helps with the mental load. As often going anywhere I need to dress up means a professional or holiday environment. Thank you, wfh.

[@helloleanne2]

I think it's a sustainable aesthetic, and makes higher quality pieces more desirable

[@franceshanna3724]

Unless your classic pieces are cheap H&M copies...Bought a silk cotton blend polo for hubby a couple of years ago and it didn't even survive one wash : (

[@CO-vt1jb]

@@franceshanna3724 why would you WASH a silk cotton blend polo???? Dumb.

[@cainyourkids]

@@franceshanna3724How in...? I've owned H&M clothes I bought years ago and are still functioning today lol

[@NoMadKid]

I’ve been doing quiet luxury since I could remember, I always love a sleek, minimalist, accompanied with a statement silhouette or accessory.

[@basicbaroque]

The tech giant wardrobe is a lot more interesting than it looks. I've heard people in the industry say, they were able to dress that way because they have "FU money." So, originally, it was a way to stick it to the already existing corporate world. They had so much wealth they didn't have to wear suits. They Dressed like the tech nerds they are; 90s dad sneakers included. This also helped them appeal to younger workers, while making new workplaces with flexible hours, no dress codes, and a new workplace environment. Make no mistake, its still racist and sexist as anything before it, just with a "new look." The ol' Scooby Doo. They looked different than "the man" as we knew it, but they actually were "the man" all along.

[@kidneycarecoaching3766]

How is a gray shirt racist? And dad shoes?

[@katasticone]

I work in tech and there is definitely a stealth wealth component. A gray vest won't cut it, it has to be Patagonia. Shoes? Must be Ecco or a handful of brands. For women, it gets much more fuzzy as there's no equivalent to the tech bro uniform.

[@TheKrusso]

Honestly, stealth wealth and quiet luxury feels a lot healthier. Anyone can wear a plan sweater and slacks and look nice and join the trend, regardless of how much the outfit costs. On the other hand, clothes with splashy logos DO cost a lot of money and is obviously trying to give off a "look how much money I spent" vibe that actually is classist.

[@ashlismith8596]

Growing up, I've always thought designer logos were so cool, but today, not so much. I love fashion so much, but I'll be crazy to want anything designer EVER again. Tbh, it's gotten to the point where it shouldn't matter if clothes, accessories, shoes, and everything else is designer or not. Trends shouldn't matter for years to come. Everybody has a different taste in style and I'm not shaming those who love designer stuff, but half of those designer stuff, you may get tired of it and wanna go for something natural and affordable. Thank you, Tessa for covering this topic.

[@amyyfran21]

I was in old money aesthetic before but im slowly on maximalism. I rlly like loud and bright dressing. I feel like a main character. Tho my bases are from the same wardrobe lol

[@Theatrekidsstuff]

I already liked! Also i have a recommendation for one of your videos, maybe you could analyze the outfits in “But I’m Just a Cheerleader” because I would love to see you talk about it anyway love your videos!

[@laraalvarezzz2]

YESSSSS It would be perfect!! I would love to hear her talk about this movie. It's an underrated masterpiece

[@lonnajin8853]

Agreed!! Their entire aesthetic needs more recognition!

[@princesspat5239]

I always like this style because I don’t like having attention on me. It happened after my weight loss, even though initially I did it so I could wear crop tops and all the trendy clothing. Anytime I wore those things, I felt sexualised. So I switched to things that felt more safe to me. My friends say I dress basic but I feel elegant and good about myself. I also don’t attract weird creeps anymore which was my initial goal!

[@user-xh6jk4mi8u]

I feel like another component of the stealth wealth trend is that people heavily base their perception of wealth on the Western expression of it, which is understandable because this trend started in the West, but it has also led to misconceptions about what "real wealth" looks like. Going to a private college in NYC, there are a lot of international students who are genuinely wealthy and they dress very different from what people following this trend think wealthy people wear. A lot of the wealthy students I've seen from Asia and Africa wear colorful clothing and sometimes even conspicuous luxury brands.

[@gloriafeudjo1840]

agreed. i went to a really good college in London, and i can say with full confidence , there was nothing quiet about the marvellous outfits worn by International students from Asia and Africa

[@laurenrogers]

Great example of a black stealth weath/quiet luxury character is Regina from Netflix’s Maid (played impeccably by Anika Noni Rose)!

[@lucianaleiva518]

I love that the old anesthetic is on trend because it's a style I always like and I assume I would find some nice pieces more available. When I was really young my mother told me " you should wear some color" and " you dress like an old lady" and now that's fashionable 🤣🤣

[@longnailsgurl578]

I ve been wearing my clothes like this.But I didn’t know I do quiet luxury. My friends were telling me I am boring :P this type of style easy to mix you don’t need too much clothes and you can’t do wrong. My favorite color is grey…… (yes I judge myself too)

[@exarchlaeresh5809]

I worked at a place where we had quite a bit of wealthy/successful business owner customers. Most of them wore simple but good quality jeans, polo shirt and sneakers. They don't really think about dressing to impress because their mind is busy about that container shipment that's supposed to arrive from China or closing some business deal. Real wealth don't care about what other people are thinking about them, they just wanna wear something simple, practical but decently aesthetic looking while they go about the day. Wealthy people also don't think twice about walking into D&G or Hugo Boss for a $100 T-shirt. Kinda weird to want to mimic that lifestyle without having the actual money.

[@kclo]

I think I’ve gravitated to the quiet luxury look for a couple of reasons. Primarily, I am in my 30’s and I want to look put together and elegant. The style also looks really good on my curvy figure, while being very comfortable, which was a surprise. I didn’t go into it to distance myself from certain socio economic classes. If I was 20 I would be all over the y2k revival, it’s so fun, but I’m not and wouldn’t feel comfortable in it now 🤷‍♀️ I think it’s important to constantly check if trends flatter your body and if they fit your personality before totally buying into them. I keep saying no to blazers. I don’t work in an office, they are not me and don’t look good on me. Instead I do a leather jacket. I do wear dresses that are colorful and romantic, because they make me happy.

[@sophiaisabelle027]

Amazing analysis on this topic. Wealth isn't permanent. Somehow we all shouldn't be too attached to luxury. Simplicity is considered wealth in some way, thought not many people are aware of it.

[@stupor_mundi]

Very interesting in-depth analysis. The old money even branched out into many other smaller subtrends, like Academia (Light and Dark Academia), Equestrian, Old Money Sport, Ivy League as was mentioned here, British Countryside, also that Old Mediterranean Lux type of vibe (lol I don't remember the name of this style) it's usually associated with 1960s resorts in Riviera, Monaco, etc. The common thread between these seems to be the setting of wealth associated with the style, except with the Academia being not as much about the money but more about the romanticism of the aesthetic.

[@tankissed]

I think it's embarrassing to be honest. why do the 99% want to emulate the rich so badly? these people do not like you, they look down upon you and you're crowning them the royals of fashion? i don't think so. the most innovative, interesting and fresh takes on fashion design have almost always come from working class people, we are the most creative in the space and nothing will ever change that. THEY take notes from US, as much as they will never admit it. remember who you are !!!!

[@емоладьи]

THISSSSSSSSSS

[@anna84259]

Because they want the benefits of being perceived as rich, that's why

[@baby.nay.]

Exactly . I’ve always had a interest in fashion while poor , and I love designer when I can find it, but why would I wanna dress like a rich delusional snob . I’d be embarrassed if someone thought I came from a family like that

[@baby.nay.]

@@anna84259 dressing old money will only get you some benefits around other rich people . Where I live it would be outright dangerous to dress this way and pretend to flaunt wealth . However , once you’re around those rich people they’re going to know that your pants are from Zara and take a look at your teeth and nails. I know that you’re not one of them so it really never works and never gets anybody anything it just allows rich people to separate themselves from you once more.

[@ester186]

👏🏾👏🏾👏🏾👏🏾👏🏾

[@dansuduhast1051]

Im just glad Succession made such a splash with its final season and how it influenced whats next to come in fashion! Give that show all the awards!

[@ronbenitez641]

Omg! I just noticed the black sheep sweater Princess Diana wore. Thats genius! That woman is a master en marketing

[@lottis1675]

What you said about the pricier, timeless and high quality pieces being able to whitstand time reminded me of a saying my granpa used to preach "the poor can't afford to buy cheap". I wouldn't go as far as to say that those who haven't much should invest into high luxury pieces, but it might be worth to invest into items which go together, will stay in-fashion despite fluctuating trends, and are of good quality so they will last even for the rest of one's life. Those type of times are usually sold at a premium but over the years, the price tag for one wear will be significantly less than buying many very cheap pieces. However, I also recognize that some people may not be able to invest into premium clothing no matter how smart a choice it may seen. Thankfully there are at least second hand stores still where one may find quality pieces, if only once in a blue moon.

[@keyarrma]

this is the third quiet luxury video i've seen including amanda maryanna's and jordan theresa's, go off girlies!

[@freeloading_toad]

I grew up working/low class, and I used to envy other girls for their clothing when I was younger to the extent that I dressed as anti-rich as possible for a quite a few years. So torn up jeans, raggedy hoodies; basically grunge on steroids. As I got over my resentment of rich people I started wearing more fun, funky clothes and jewelry, and now whenever I go out someone always has something nice to say about my style. The thing that truly helped me the most was having a ridiculously wealthy roommate for a year in college. When I say she never wore the same thing twice, I mean it. And all of it was nice designer, name-brand and always perfectly color coordinated. But any time we were together I was the one getting compliments because the stuff I wear makes myself and other people smile, and especially if they don’t know what (insert weird statement accessory I’m wearing) is, I’m very approachable so people will ask me!! I don’t feel particularly bad about the compliment thing because she would go on shopping sprees and flood our tiny room with her bags of stuff, then coyly ask me how much I thought she spent like it was a game (she once spent $400 on a pair of earrings for her boyfriend, in addition to the $300 worth of clothes she had also bought for him in one day 💀). Other than that mean habit she was not really a bad person, just not very bright lol. I decided to tutor her for two of her classes when I found out she was failing them big time, and as payment she gave me a few pieces of clothing so I definitely scored 😂. I brought her up to a B in both lol Anyways, after growing up and having that girl for a roommate I’ve come to view clothes as… clothes. It’s important that you like what you’re wearing, that it’s appropriate for what you’re doing, and it should be durable and safe to wear. New things every once in a while are nice, but you can’t force something to look good on you if it just doesn’t. There’s no point in wasting resources trying to attain a certain “aesthetic” just bc you like the idea of looking that way. Getting over yourself is the best thing you can do for your mental well being

[@plaster.art.ho3]

Thanks

[@marlenez8363]

I find this aesthetic so boring but im all for people buying less pieces that last longer, whatever style you have ❤

[@AE-ld9ck]

My Mom was a very second wave feminist, and she worked most of her life in an office/government setting and always stressed academics to me. So naturally, my Mom wanted me to embrace neutral colors and more preppy yet androgynous looks. My teen years were me almost constantly wearing colors that were bright/colorful or Street wear brands just to rebel from what my Mom had stressed on me. I’m in my late twenties now, but I find the preppy or “old money/quiet luxury” relaxing because I get overwhelmed with too much stuff or get stressed out having to put very different outfits together each day. I still love my mix of prints and colors that I know I like, but I’m just as comfortable in navy, black, hot pink, beige and white. I think balance is key if someone is looking to try the office wear chic style for themselves, don’t abandon elements you already know you like or you will lose any sense of personality in your clothes. I think this generation can definitely make the once elitist connotations of this aesthetic a thing of the past and become much more inclusive in regards to all socioeconomic groups, ethnicities and size options too. It has the opportunity to be a pretty good ecofriendly approach to fashion for the main stream. Thrifting is a great way to start, you can find tons of basic pieces (most never worn or nwt) by the same brands for less than some fast fashion options. Learn about the different fabrics and materials used as well as how to properly care for them and they can last you a solid decade. ✌🏻

[@understitchYT]

Burberry's journey through that was entirely self inflicted because of their ridiculous amounts of licensees that had the rights to use the check. It was cheapened by themselves before it even became popular. A blessing as it financially helped the brand but unfortunately for them, far more of a curse

[@understitchYT]

@donk8105 And why do you think it was accessible and desirable to that demographic?

[@jadefae]

I don't tune into your channel nearly as often as a I should, but every time I do I'm blown away at how great it is. Idk I'm a game design student, you're fashionable in my industry if you swap out a graphic tee for a blouse or smth. But also, game design is an artform too, and every artist should learn from *any* artform they can. Thanks for making these videos so accessible to fashion noobs like me lmao.

[@JordalineReads]

I'd love to see your take on the dark academia fashion aesthetic

[@DDruxy]

Perfect timing I was just looking for smth to watch while I eat

[@raequincy8180]

I feel like my neck is broken because I feel like this exact conversation has been had multiple times since maybe 2018. I know that that is related to the ridiculously fast pace of the fashion cycle right now, but it still blows my mind.

[@janmarchand7294]

I didn't know my way of dressing had a name, and that it was quiet wealth. I've just always been attracted to a more streamlined, subdued wardrobe. I'm the same way with my jewelry, and I grew up in the eighties, so I know I stuck out! It's never let me down in any social gathering.

[@rnuriels]

when you named the more affordable preppy brands like Tommy Hilfiger and Calvin Klein, my first thought was that those aren’t particularly affordable anymore… the cost of living for young people has shot up so fast since the 80s that very few of us are buying actual name brand clothing, unthrifted

[@girllittlemorbid]

When I was a kid, Calvin Klein & Hilfiger was what the "rich" kids wore (really maybe upper middle class but rich to me). So bizarre to hear them as the "more affordable" brands lol

[@elizabethwright4784]

It's classic fashion. We've always been taught by fashion magazines & videos that staples are the base of an effective wardrobe. Tailoring is a key factor. The slacks that are purposely too long aren't safe or attractive. Thanks for the great content!

[@j9_shine]

if just feels like boring office wear. business or business casual snooze

[@rba4377]

the wealthy people pointed out dont necessarily dress a certain way to play down their wealth... I have extremely wealthy people in my life that dress both ways, the ones that dress in "plain simple clothes" do just because they dont care about fashion, not everyone cares that much about their clothes and what they say about them

[@penelope_sunshine]

People are just obsessed with being rich and looking upper class, whatever they do, even things like which toilet paper they use, will raise discussion.

[@plaster.art.ho3]

Ikr like what's the point of looking like smtg ure obvi not 💀💀💀

[@alisons9740]

Surprised that a few elements weren’t mentioned here. 1) 2000’s Sex in the City leading young women to crave designer goods and believe in spending outrageous money regardless of income, followed by the recession where everything reset. 2) social media makes everyone insiders, with influencers promoting brands that would have been unknown or impossible to find and offering a wealth of tutorials and wardrobe ideas. 3) DEI and ESG movements in recent years have opened up sooo many channels for minority brands and companies that don’t artificially inflate pricing to appear exclusive (eg. Everlane, Quince). Quality on budget and access to good styling have never been easier. I can remember a time when growing up shopping was from a JC Penny catalogue once a year and the clothes that arrived never fit right or matched my personality.

[@overtheclouds9]

Well thought out video. I can appreciate all the work you put into this. Thank you!

[@bellathereader1328]

The key is to dress appropriately at all times and make an effort, rich or poor. No pajamas in public, nothing wrinkled, not too loud, always clean, nothing ripped, and stressing beauty. Just look polished, which can be attained with clothes from Target, and you can wear the quiet luxury aesthetic and appear classy….

[@marquisehebbler9471]

Yawn 🥱

[@baby.nay.]

Bwahahha pajamas in public is it honey!

[@baby.nay.]

Lol I love how ableist this is

[@NinjaKittkatt]

Honestly, imo "timeless fashion" = "it's so mundane that it has nothing to offer". I think fashion is best used as a way to visually display someone's personality. Fashion is art and no matter if you're poor, wealthy, or some where in between, we've only got 1 life to live so wear whatever makes you feel beautiful and confident.

[@franceshanna3724]

It's cyclical, the next fad will be something else, this is how consumerism works, gotta sell stuff...best thing to do is to dress for yourself, find your own look, just like you said, display your personality

[@vaderladyl]

Well, some people have no personality and that reflects in their clothing style.

[@plaster.art.ho3]

​@@vaderladylreal asfff

[@Xxx-ei6ff]

The research and labour that went into this video is amazing. Awesome watch. Thank you for this!

[@NancySung]

I like the stealth wealth and quiet luxury aesthetic. It’s timeless, classy, modest, & made with high quality materials. This is a “trend” that’ll never go out of style.

[@leria565]

Personally I love this type of style and fell in love with it because of Shiv in Succession series mentioned in this video yay. I immediately sensed that the way she and the other rich people dress in the show- automatically puts them in a different light. It's this... neutral calm tone, chill, professional, work vibe, no effort vibe, no logo (which I LOVE), delicate style that made me really like the idea of NOT trying to bring attention to yourself with bright colors, sparkly stones, different kind of prints on your clothes. But bring attention with what you have to say. The characters in the show were focusing everyone's attention with what they have to say first and their actions. The visuals (the optics hehe) were not the way to leave an impression. This difference set them apart from the rest and it is noticeable. Whereas we the rest of us try to leave an impression with our clothes first, but what comes out of mouths comes second. Its a sublte thing, but I personaly value this shift of focus and i see it as a model to me. Focus on what you say and do instead of dressing like a bright colored flower to attract whoever passes by. And also, i really like this neutral tones. Usually what I don't like is neutral tones and thin cotton or breathable clothes- it sets a vibe of a waaay too calm or should I say faded atmosphere/personality for me. But neutral + thick material like of a suit is just 10/10 for me

[@charlotteofficialmusic]

ModernGurlz 🤝 Jordan Theresa = releasing videos on the same topic within a couple of days 😭

[@ajashley3015]

Excellent video. Very astute observations of the subtleties of quiet luxury and how it has threaded through previous eras of fashion. I could watch videos about fashion and what it says about culture, all day. Appreciate this one

[@PoppyOxymoron]

My boyfriend comes from an affluent family. It can be very stressful, staying at his home because everything is so expensive and I’m terrified that I’ll break a glass or stain a chair and it’ll cost thousands to replace. I remember talking to him about his mums necklaces and saying that they look similar to one I saw on Etsy for £20 (which to me is a lot of money) but he said that the necklaces are actually hundreds of pounds. Same with their clothes, my boyfriend wears brands I’ve never heard of and they cost so much money!!

[@katgreer6113]

That's cool!

[@cc4670]

Shiv is often used as an example although its not accurate. If you watch Succession her family is nouveau rich. When they spend time with established old money there is a difference from style to the way they act. So much so that the older rich families snubb their noses at them. They are feared not reapected.

[@phoebe_ouma]

Thank you for explaining this further. The quiet luxury/old money trend is beautiful but I'm at a place in my life where I'll just pick things I like and mix them. Don't care to follow a trend religiously and abandon my personal style which has taken me a minute to find. If there is something I like in the trend, great! If not, I keep it pushing. I'm also Kenyan and I love wearing what African designers are making. Most African designers are never trying to fit into the global aesthetic or jump on a trend and the aesthetics are very different. So I do wonder if this sidelines them from reaching a bigger market because of how some people view it as you've mentioned an element of race even if in your video it was mostly in the American context.

[@katgreer6113]

Yeah true...this is just an American perception.

[@aiylaaftabk]

i've been WAITING for your analysis on this !!

[@cynthiabutler4828]

Jane and Surge what a moving and emotional love song Je t’aime - moi non plus is. I cry with with all my heart at hearing these words. Jane you are one I’ll never forget.❤❤

[@xiletelo]

Side note: can't wait for you to do a costume analysis of the Barbie movie. 💕😍

[@jpgurgelsilva]

Blair Waldorf x Serena Van de Woodseen. They couldn't made more clear the old and new money fashion antithesis

[@Neema150]

This video is the best one I've seen on the internet on the of “quiet luxury “. Thanks

[@alenayushkevich8159]

you including my favorite borgia show was so unexpected but so needed

[@pagesculptor]

In Alaska, it's been stealth wealth for decades. You could have millionaires in old ragged Carharrts and bunny boots. In fact, if you dress up, residents suspect you either aren't from here or that you have no money and you're trying too hard. I'm sure quiet luxury is a thing in Anchorage or our state capitol for whatever purpose it needs to serve, but for those of us who live in more rural areas at 40 Below, quiet luxury isn't always practical. Though I will say, you can spend a damn good dollar on high-end snow pants and a puffy jacket.

[@haruhinoki-fe4zi]

I dressed like that all my life I love classic style in everything. And I'm not rich ,but my father was born in 1927 and I grew up listening to jazz music ,classic ,and he dressed very classic , I loved it

[@SirAdamDuxbury]

The stylist form Netflix “The Watcher” deserves a HUGE award!! 💛

[@laupeter4594]

It’s a self comforting term to remind yourself that to aren’t rich enough to wear luxury anymore. But fashion brands need to come up with something to keep themselves in the gamr

[@rebeccamurphy4695]

that photo of James Spader from Pretty in Pink made me melt!

[@chizmok5093]

I love this video. The details and specificity in describing everything is great.

[@chizmok5093]

I love the mini history lessons too

[@sunsetkizz1]

These terms were new to me but I def can jump on board with the quiet lux as it’s really just about buying classic staple pieces that work well with one another. It’s the way Europeans dress since they usually don’t have built in closets.

[@LenaMellow]

I like the idea of paying more for less clothing that lasts longer. I have few pieces like that and need to trim/invest until its all like that. Fast fashion is landfill.

[@chloewinfrey]

💯 and some I have for 20 years and constantly asked where I bought them ❤

[@deecee9548]

Wow, you just told me preferred style.Quiet wealth - but I have no wealth☺

[@shennaartusio6526]

I like that you said “money talks, wealth whispers.” Even as a lower income person, I’m trying to quietly build my wealth (savings), and I feel classy having a simple style to go with it. But my style is mostly thrifted!

[@ellenrebeccadavies2246]

Honestly it’s because we’re scared of being robbed now too… crime is rising drastically and if you have money you’re a target.. dressing low key prevents that risk.

[@madisonj5136]

Very true

[@somisomi62]

Well, quality over quantity. If I can wear it on the next 5-10 years then it is a yes for me.

[@danimariafe]

i know all the implications both trends have but i cant help to love old money especially bc im a soft classic kibbe and the lines and colors just flatter me. i think the problem is when you glorify classism and racism in the name of fashion. so, it is VERY important to have these conversations, the same with the coquette aesthetic. lovely, but very dangerous and gatekeeping vibes

[@seabreeze4559]

it isn't gatekeeping just common sense if you wear it you support it denial isn't just a river - you must be a yank clothing literally endorses values whatever cope to the contrary

[@lulupomegranate]

No one will call you racist for wearing a blazer.

[@BethInABox15]

This rejection of flattering colour seasons makes them all look sickly and tired - like they've just come off a 24-hour shift. We live for the elite sabotaging their appearances. Especially after all of the absurd beauty standards they've popularized and forced onto the masses. Please, continue.

[@franceshanna3724]

It's all about finding the colour for your skin undertones when wearing neutrals like beige and camel. I'm medium to fair skinned and cool toned, and a warm camel blazer makes me look sickly. A neutral in a cool undertone works on the other hand.

[@spawnofdanger]

Lol when you put it this way, I’m on board!

[@emmaphilo4049]

You have a good point. Aesthetics and fashion can contribute to opression to a point

[@cbojorquez]

The quiet luxury aesthetic has always been there, only it wasn't much talked about until recently. For those familiar with the Sex and the City original series, the character of Natasha epitomizes the super wealthy woman who is always dressed in cream and beige, a woman with such a pedigree that doesn't need to wear flashy clothes or recognizable brands, and we are talking about a character from the late 90s. What I find silly about trying to emulate the silent luxury look is that its key elements are quality, tailoring, and price. The silent luxury goal is not to just look plain and simple but to look understated yet classic, luxurious, and somehow unattainable by wearing top-notch items few people can really afford. Some examples are a 300 USD basic gray t-shirt made of organic cotton or a 1,200 USD handwoven cashmere cardigan. A 20-dollar polyester dress dupe will never look as refined and exclusive as the 5,000-dollar original in silk, no matter what they tell you in TikTok or what they promise you in Shein. That doesn't mean you cannot dress nicely on a budget... just find your own style instead of copying the rich, that will only make you look like a wannabe.

[@Rose80388]

Just a personal story of the sweater over the shoulders look. It was in the seventies, I was 11 in Italy on the only vacation we ever took, to see family. Out one night at a street fair, and I turn around and all I see is a handsome man, wearing white with a sweater around his neck, and I thought omg, how did I not think of that, that sweater move was mine when I got home and have used it since then! Ps, never had old money but doesn’t mean we can’t copy them

[@liz_violet]

i actually wonder if some of the "good" quiet luxury brands are actually any good? i know a lot of the louder luxury brands are meh quality half the time, but like which ones are actually comfortable & durable?

[@Ssap354]

It about being put to getter and loving all clothes that you have without being stressed and loving al peaces you have. It is the most sustanable and works for many occations in my oppinion and for me it is the best style.

[@freshblack3774]

RICH AUNT ANALYSIS NEEDED! ❤

[@ElianaRosalind]

Mina Le's video on the 'old money aesthetic' touches on this subject! Great content all around

[@spawnofdanger]

My one act of joyous rebellion in this world is how I express myself - the deliberate act of channeling a “class” via personal style is the opposite of what I want to stand for.