The Rock Is Losing It

[@L2H2L2]

Turns out Warner Brothers were playing 5D chess. By paying The Rock just measly 5 million dollars for some instagram posts, they managed to mobilize the gargantuan social media engine that is Atrioc’s youtube channel.

[@Jowensguy]

They dominated the market and, dare I say, don't play by the rules.

[@jasonyang5090]

@@Jowensguy No, no, no, they should be dominating the *culture*. Get it right, like The Rock did.

[@Jowensguy]

@@jasonyang5090 Damn. You're right, my bad.

[@Brandon-ge9to]

@@jasonyang5090 Donimaetign*

[@dajay2k]

@@Jowensguy excellent

[@amazingaj3644]

atrioc is the only man who can make 10 minutes worth of content about the rocks instagram posts entertaining

[@diegotejada55]

Well, him and the Rock

[@phillycheesecake2053]

ONE PUNCHHH **cool electric guitar riff**

[@chillarypuff]

@@thiccandridicc you seem like a really fun dude 👍👍👍

[@T0NI_]

@@thiccandridicc You wouldn't watch just anyone poke fun at them for 10 minutes, though

[@ex5080]

@@thiccandridicc ya but if you did it, no one would watch

[@lukaperazich7131]

Just another classic from “The” Brandon “Rock” G.H. Ewing

[@Noah-lj2sg]

The "Brandon" Rock "G. H. Ewing"

[@fatguy9]

I like to imagine “he doesnt play by the rules” is about another speaker in the room

[@sebassg3668]

Hahaha thought the exact same thing lmao

[@CheckThisOut1]

he was talking about the tequila bottle lol

[@chandlermiller3944]

Its comforting to know that even big name celebs are just phoning in their work like us normal people.

[@garbagetrash2938]

Ong, good to know we're all just here for the bag.

[@jacobnorris8256]

My personal salaried instagram camera man isn't nearly as good as the rock's though. Some people just don't know how good they have it... But thanks to the rock's inspirational messaging I know to reach for the stars, so maybe one day i'll be able to afford a slightly larger mansion.

[@weouthere6902]

Except they make 1m times what regular folks make in their lifetime

[@samcordero]

Atrioc, you better amp up your marketing Mondays, or else we might have to turn to Dwayne for the secrets of the grustle. He's capturing the art of marketing from multiple angles. WHERES OUR PRODUCTION VALUE?!

[@hei7846]

True this G.H. guy is old now. Will have to turn to The Rock for financial advice now

[@tellux040]

Same here. Made all my assets liquid by buying 5 truckloads of his tequila. Better days are coming now 💯

[@supernicral]

69, nice

[@samcordero]

@@tellux040 ohhh so that's what they mean by liquidating your assets

[@tellux040]

@@samcordero well shit I hope so... would've been divorced for nothing otherwise

[@theholygrass19]

"What is this movie about?" "It's about drive, it's about power"

[@duffman9908]

It is also about dominating the culture and not playing by the rules.

[@Bittamin]

Put in the work, put in the hours and take what’s ours. 😭😂

[@jrdnanitsua]

Sounds like he's stuck between him and a hard place, Yes Atrioc!

[@george_MF_washington]

A rocky plac

[@JuiceyBeverage]

@@george_MF_washington did you know, if you replace the "A" Plac and put an E, it becomes plec which sounds like the Afrikaans word for house. The more you know

[@jrdnanitsua]

@@JuiceyBeverage Plec, Yes Atrioc!

[@PhilipStruthers]

The fact that The Rock is doing his homework last minute and half assed DURING the class, and marketing the marketing post as a "grind" is the cherry on top 😂

[@BigLulu22]

The Rock is really paying homage to the classics with that "Dominate the Culture" line. Reminiscent of the legendary marketing gambit of the 6th quarter that firmly declared the legendary Glarketer's intentions to dominate every market at the same time.

[@coma7623]

Well said

[@jakemalloy4947]

the mighty glarketer !!

[@hunnibuttr]

i gotta catch Big A's streams, his energy on these clips and VODS is unmatched

[@Its-Proxy]

when he gets going he gets fucking going thats for sure

[@T.j.Rivers2002]

It's either this energy or he's playing something somewhat difficult and he is silent other than short bursts of shitty pun filled anger. 10/10 would reccomend

[@yeetyaga5543]

The Rock's marketing really makes you forget his name is Dwayne. He does so much cool shit thats so fun that he makes me feel like I'm in it too and 100.

[@jamsgamingstation6023]

"he's outside the system and above the system"...I guess you could say he doesn't play by the rules

[@DreamsOfLennox]

“Dwayne” The Rock BA (Black Adam) BA (Badass) “Johnson” makes his own rules.

[@caseycharles72]

Big A, you really killed it with this one. Excited to see more of this "The Rock" character!

[@austindiaz832]

Love the guy who doesn't take the shot just puts it down and says "mmm" with everyone else😂

[@zimmyzimmzimm]

I think there's one guy that goes "UUGH" too lol

[@shepman500]

The Rock is so in love with marketing he made a marketing campaign for a marketing campaign. That's dedication.

[@minymins2283]

Atrioc dominated the culture with this vid

[@JigChu7]

“He doesn’t play by the rules” will definitely be the heading below the title in movie posters

[@cabbagepatch2196]

The rock the type of guy to advertise his own product in someones elses ad for their product in an add sponsored by disney

[@gadiac89]

The Rock half-assing his homework at the last minute and submitting it during 'class' is the most relatable thing he's ever done.

[@awaspow]

5:45 sounds like he's in a socratic seminar fishing for points

[@Mystery-pd6jc]

5:56 This bit is so fucking funny to me because it's so fucking obvious they just ripped a clip out of him saying something that sounds smart but isn't and on top of that HE'S REPLYING TO SOMEONE ELSE IN THE MEETING so the context isn't even there to ACTUALLY work out what in the fuck he is talking about lmao

[@TheMAZZTer]

Well the text post accompanying it provides a clue. It sounds like they're talking about how marketing campaigns will be different in different regions to work within that region's culture(s) and try to maximize attraction of people to the movie. It seems they're talking about trying to make the campaigns unified in some way in order to make it seem like one huge marketing push. That seems to me it could be a step backwards (I mean they have separate strategies in different regions for a reason), but depends how much they unify it I guess and what exactly the campaigns are going to be. It's likely they didn't want to post anything of real substance to avoid spoiling their plans.

[@DreamsOfLennox]

i’m not sure what everyone else is finding confusing about this because it made perfect sense to me. it was about how usually marketing and availability of the film is focused on its region of release, usually the US, so other countries feel like an afterthought. the video was saying that what they want is a widespread push to get the movie outside of the american region and make it available to as many regions as possible to make the rest of the world feel included.

[@e.d.5766]

I know that he stays hungry, but I feel like he's devoured enough and can chill a bit now.

[@blendo3893]

So glad that I watch a streamer who dominates the culture and doesn't play by the rules. Truly inspiring.

[@spiv]

i would pay so much money to have Atrioc interview The Rock about these kinds of things

[@absenteechild8542]

Atrioc definitely is on his high horse with this one, I don't think he gets it. How can you hear a marketing genius like the Rock talk about how there's a proprietary ownership to based on whatever the countries are and not get it. Hope your NVIDIA jobs stable because I don't think you could get another. Caffeinated cow lookin ass

[@randomchannel323]

I think nvidia needs more cohesive connected tissue

[@cameroncollier8062]

@@randomchannel323 thank you for the laugh

[@shadow105720]

Even the rock does his homework the last minute. He really is relatable.

[@L2H2L2]

Through his instagram posts, I feel as though I finally, truly, understand the man behind the facade of Dwayne “The Rock” Johnson. This whole time I thought he was a textbook alpha male. “Dominate the culture” radiates raw alpha energy. And maybe that was true for a while, but after attending #BlackAdam⚡️#MarketingMonday he has learned: “don’t play by the rules.” Now that’s a Sugma mindset grindset. It really looks like he’s found his True North and is no longer afraid of bullshit like proprietary to #LFG #Inspired #Scrappy #Ad #SonofJohn #Teremana

[@travisdk84]

I love how none of these were taken by the rock himself so he brought a professional photographer to document his meeting for instagram

[@ivanbenja4]

6:02 - This. I'm in marketing and every time my bosses talk like that I'm confused af, but everyone nodding. Then when I asked them "So wtf did he exactly say that you agreed to.", I get a "Well how can I remember everything he said at the time." Talking a bunch of nonsense and them ending with a "And it's a beatiful day to shine on the bright future we're currently building together 😁" "Yes yes! 😁😁😁👏👏👏" 🐑🐑🐑🐑🐑🐑🐑🐑🐑

[@georgemichaelis1664]

The best part of the, "he doesn't play by the rules," is like they are already done filming if they are doing marketing meetings so it has to be about himself

[@Daniel-ej8ll]

The Rock has just been watching some Marketing Monday and got inspired

[@breakinglegsandbreakinghea3167]

The Rock takes over whatever he's part of. The DCEU now revolves around him. I can't tell if it's all ego and narcissism or he's a genius.

[@Syco07-pm3iz]

Ey you were right it was a flop​@@dannys9074

[@EggwonREAL]

The Rock may have made $5,000,000 from 1 marketing meeting, but Big A got a whole video out of 5 images.

[@gabrielbarrera3447]

2:43 had me dead

[@crispygecko7294]

I found cohesive connective tissue in my Terramata tequila. #BlackAdam #October21st

[@irznl9]

Seems like a Dwayne "The Rock" Johnson and Brandon "Glizzy Hands" Ewing collab is right around the corner.

[@irecordwithaphone1856]

I know the Rock is kind of a weird guy but I still think it's cool how he gives extra attention to the crew members. I know his statements are probably part of the marketing anyway but it's still cool to see he gets very involved in different productions

[@Zuignap]

You got out if this that he is involved????? Brother he wrote dominate the culture as 1/10 of his notes of a 3 hour long meeting and talked complete gibberish when he was being filmed and then posted it on instagram

[@rc-dk6by]

@@Zuignap he doesn’t even need to be there, can’t stand him and Kevin heart anymore, we get it (rock big, Kevin small) 🙄oh… also Ryan Reynolds, they’re all the same 👎🏻

[@Patterrz]

The Rock has never seen a product he didn't wanna promote

[@molflower]

one could say the marketing team has drive, power, they stay hungry, they devour

[@ollieoxen1]

The rock talking in that meeting is like in class when being called on to build off the previous student and just say basically nonsense, then ending it with “so I love that you said that”

[@DavidWoods255]

First twelve seconds and not a single word was spoken - Brandon only knows silence and screaming. I truly love watching but dear lord when you've had a tough day at the office and you just wanna kick back and get a nice migraine started, you throw on an Atrioc vid. Dunno how you kids watch this insanity live, for hours on end; but I respect it. Imagine watching this without headphones on TV with like a 5.1ch setup? My man big A would drown out the Superbowl :)

[@blakebowers1692]

5:40 to 5:57 could have been simplified to 2 second sentence. "Keep the marketing strategy the same across all countries"

[@Blitzuru]

I will never believe that the Rock is actually a real human

[@FirstCreation06]

Have you seen him at the age of 15, it’s unbelievable

[@Blitzuru]

@@FirstCreation06 just looked it up… thats crazy

[@FirstCreation06]

@@Blitzuru fr fr

[@hauntedmasc]

i've been pretty convinced for a while that dwayne johnson has been getting the "wouldbe philsopher king surrounded by yes-men" treatment, and if this doesn't solidify it idk what would

[@randomviewerB]

why is a picture of the rock on instagram worth more than my whole life

[@angulinhiduje6093]

Because there are atlest some interested in the picture. Meanwhile...

[@napoelonbonapartheid]

Big A talking in a higher than normal pitch at the start of almost all his videos is one of the few things in life I’m thankful for. Made me turn my auto play off tho because jesus christ he really gets loud.

[@birdenand]

weirdly this is one of my favourite atrioc videos, just atrioc talking about dumb shit. perfect

[@SerenityPilled]

This video is just 278.000 extra impressions for marketing genius Dwayne "The Rock" Johnson. He really does dominate the culture, nor does he play by the rules. and 💯

[@TheThinkingHound]

You can't have too many photos of the Rock, that's what I say!

[@UssSouthDakota]

every time i hear the rock talk in real life the more accurate kevin hart’s impression becomes

[@WeiryGG]

If I don't see big A replicating these pics for his next meeting I'll be pissed

[@ctonnation394]

My favorite is the middle aged woman nodding and agreeing in the video “yea, cool shit”

[@thesugarfatman]

"Yo dawg, I heard you like marketing, so I'ma market, while I market, while I market."

[@Death13Horseman]

I don't think I have laughed this much in a while, Big A delivering some grade a content.

[@DogeLlama]

Yes dude! I seriously laughed so hard at this in the library that people gave me weird looks.

[@GreenEnvy.]

You missed the note Rock took about pen quality being more important than note quality.

[@peterspeeder6973]

Dwayne “the Rock” Johnson is a corporate robot built by the corporate overlords

[@CadoonTube]

The first sentence of the Rock's post at 7:11 contains 10 total words, 9 if you count the ampersand as a symbol; considering each social media account name as a whole word, the ratio of actual words being said vs account names mentioned is roughly 3/1. However, based on syllables, 9 go to the rock's words. and 12 to the associated account names. Adding up to give us an approximate total of 57.14% of the sounds coming out of the rock's, chiseled, gaping, maw being associated with a brand name.

[@minuisprobably8120]

he's a "very diligent note taker", except in a 2 hour meeting he didn't make it past the first page of his notebook lmao

[@ThePandaSupreme]

Why do I feel the rock goes to the meetings and says a whole bunch of stuff to these people and they just smile and nod while they actually have the real meeting after he leaves

[@-drome]

oh my god the post where he's holding up both hands is 10 entire photos. I choose to believe he was signaling that to the rest of the photography crew across the room. Then he saw the fucking tequila in the background and said "run it".

[@thatoneloser2184]

Gotta expand your tarketing into a glocal space

[@bingobango3607]

Another certified coffee cow classic!

[@costcobongwater]

The real angle is The Rock knowing that his #1 fan, Atrioc, would make content about these posts for free

[@Brunter71]

The Rock starting to give off some Homelander vibes

[@rudra7615]

And I've just seen the same Black Adam trailer cut differently 3 times with 3 seconds of new footage. Well done Marketing team, take the money

[@sarull2188]

The marketing worked wonders. I didn't even know about up and coming movie "Black Adam" featuring the Rock but him being a MARKETING GENIOUS as he is made me enlightened. I may not watch it but i bet its a good movie.

[@johndoe-nr9ju]

A 3 hour meeting to market a flop lol

[@Daniel-ej8ll]

Dwayne Johnoson really rocks

[@DinoReal]

Big A you have to listen to popping off by los niters and listen to popping off 2 when it drops

[@InevitableJake]

My favorite part about the notes is that, if you pay attention it's not actually the first page. It's the second page. The secrets of the first must have been too much for our eyes that it was ripped out.

[@penky32]

anybody else see the guy just put down the shot of tequila, he ain't drinking that shit in the afternoon hahaha

[@kfcblaziken495]

I've got to give it to Big Dwayne, it kinda worked because now I know that Black Adam is not a Marvel movie and is in fact a DC movie

[@patrickkrupp3305]

Rock got the grustle

[@browniegames865]

This is what happens when ur to fast and to furious.

[@yeti4269]

"Yeah just post it to KZbin, they'll watch anything"

[@nickbix2718]

Dwayne took his first adderall

[@joeblowgoes]

I feel like big A has had so many meetings with a person of interest like this, that this is his cathartic moment of just demolishing that person

[@mso008]

"cohesive, connected,tissue"

[@lugiaEXdelta]

Love the Spyro music in the background of the video

[@GimR]

Deep down inside, I'm really hoping he's doing all of this on purpose LOL. Like, he's joking about the notes and purposefully spelled dominate wrong.

[@jasonqueen4005]

Bro the Rock attended his first WBR and had his mind blown lol

[@agoodballet]

I didn’t even know what ZOA was until I was at a mini mart buying a fountain drink and managed to win a raffle. I won a big $300 ice chest with Bluetooth speakers built in by spending a dollar or two on a soda.

[@chillarypuff]

Big A saw an actor appropriating Marketing Culture™ and took matters into his own hands. Absolute legend 🙌 💯

[@isaiahc2994]

The one that got me was the tequila shot😂💀. I know for a FACT some of those people hate tequila 😂. Prbly scared to say no and have the rock slaps the hell out of them

[@danielhnz]

this is probably the hardest i have ever laughed at an atrioc video

[@HighPandaa]

Turns out the marketing team realized that marketing the marketing meeting through the rock works better than most ads 😂 (wait that’s literally what happened)

[@randomchannel323]

They should make a movie with the rock as a marketing manager

[@Hustlenomics.1o1]

The rock is definitely preparing to run for president

[@ionian525]

I remember when Dwayne Johnson used to wrestle by the name Rocky Maivia and everyone hated him. Then Vince McMahon changed his character to a no BS hard ass named The Rock and now we gotta deal with him in every 3rd movie 20 years later.

[@grantmartin8498]

I didnt know that Evan Gao ghost writes for the rocks Instagram

[@DaryonGaming]

this is fucking hilarious I did expect the rock to actually be losing it that diary is HILARIOUS

[@ibnbuttata]

he plays by his own rules, dominate the culture.

[@aarnejaroma]

me when im thinking about inapproriate jokes (often): 😈 me when im not thinking about inapproriate jokes (rare):✍️

[@WeedAndGuns]

Bashing The Rock? Thats a brand risk. The Rock burns bridges with brand risks.

[@casper-qs2mi]

the meeting is literally like homelander

[@samthecowboy]

MARKETING MONDAY MORE LIKE MARKETING FUNDAY

[@MTVENGE]

The third post dead ass made me think The Rock is hard meme'ing

[@koktszfung]

he is saying FU to people who told him he has to make posts on social media by saying absolute nonsense

[@johncomedia]

The Rock actually just doin all the side quests of life

[@gage1975]

the idea of the rock being our president is fucking hilarious to me