How The Row, Quiet Luxury, Became A 300$ Million Masterclass In Silent Marketing

"Why is a brand that whispers, outselling those that shout?
Check out our first video about the Rise of The Row here:
• The Row:The Rise Of Th...
In the midst of the fashion world's loud chase for the next big trend, The Row stands out with a quiet revolution. Valued at a staggering $300 million, it contradicts every trend with its philosophy of silent marketing. So what is that secret behind The Row's success, and how does it captivate an audience without saying much at all?
THE ROW: Rise Of The Olsen Twins’ Quiet Luxury Brand, A 300$ Million Masterclass In Silent Marketing
#therow #fashion #luxury #documentary
📺 Watch the entire video for more information!
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[@p3drogil]

An underrated brand. Quality over quantity is going to be big in the next few years due to the over saturation of the logo mania era.

[@tenzzinwmo2759]

I love the concept ❤

[@GertrudeMccormick]

The variety of textures in the *yutulu* pack is impressive. From smooth leather to textured suede, there's something for everyone.

[@GertrudeMccormick]

His *yutulu* tote is beautifully colored, very sturdy and the perfect size. Not too small, not too big. I look forward to joining my rotation.

[@AugustSabatino]

For a long time, as the price of Chanel increased, I no longer thought I could afford it. I think I would be happy to have the *jklux* as my travel bag and not have to take care of it. By the way, I'm sure no one will have a hard time telling the difference. Thanks for the comparison.

[@SizaniMoyo]

Absolutely love the coat you are wearing! and the amzwatch bag !

[@claudiaguevara1789]

Me encanto . gracias

[@juliettevharris]

You're talking about them like they are doing something revolutionary. It's still ready to wear. It might be high quality ready to wear, but none the less, how sustainable and innovative can it really be?

[@ranurene2018]

💗💗💗

[@Camilla-s7o]

Like Saville Row? How original.

[@skwarz2422]

Our thoughts on the Row ? Elitist clothes for few elitist people...

[@alileeisonethebridge]

So?

[@decnijfkris3706]

Do you realize how hard it is to get sold luxury items? You are working in a niche...with competitors.

[@mindyourownbusinessplease1120]

Too bad they couldnt pay their employees proper wages. They were sued.

[@veganspace]

I'd be interested if they had vegan leathers..that make it more sustainable

[@dannydav100]

You’d be surprised in learning that vegan leather isn’t so sustainable in the long run compared to real leather

[@RobertHanna-gq6gk]

Not really everyone knows this shit is made in a factory not hand made like on Saville row

[@SahajalalkhanJxh]

My choice was, is and will always be *LVGUCI* , these guys are awesome. period.